Firefighting Vehicle Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type

By: HDIN Research Published: 2025-05-25 Pages: 90
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Firefighting Vehicle Market Summary
Introduction
Firefighting vehicles, including foam, water tank, dry powder, airport, and other specialized types, are essential for fire suppression in urban, industrial, and wildfire scenarios. The industry is characterized by its focus on advanced engineering, safety standards, and eco-friendly technologies, driven by increasing fire risks and urbanization. Key trends include electric and hybrid vehicles, autonomous firefighting systems, and lightweight materials. The market is propelled by rising wildfire incidents, infrastructure development, and stringent safety regulations, ensuring rapid and effective fire response.

Market Size and Growth Forecast
The global Firefighting Vehicle market was valued at USD 5.6–9.4 billion in 2024, with an estimated CAGR of 5.5%–7.5% from 2025 to 2030, driven by fire safety demands and technological advancements.

Regional Analysis
North America grows at 5.3%–7.3%; the U.S. leads due to wildfire risks, with trends toward electric vehicles.
Europe achieves 5.0%–7.0% growth; Germany drives demand, focusing on eco-friendly designs.
Asia Pacific records 6.0%–8.0% growth; China is a key market, with trends toward urban fire vehicles.
Rest of the World grows at 4.8%–6.8%; Australia shows potential, prioritizing wildfire response vehicles.

Type Analysis
Foam Firefighting Vehicles expand at 5.5%–7.5%; they suit industrial fires, with trends toward eco-friendly foam agents.
Water Tank Firefighting Vehicles grow at 5.3%–7.3%; they dominate urban fires, emphasizing capacity.
Dry Powder Firefighting Vehicles rise at 5.0%–7.0%; they target chemical fires, focusing on precision.
Airport Firefighting Vehicles expand at 5.8%–7.8%; they ensure aviation safety, with innovations in speed.
Others grow at 4.8%–6.8%; they include specialized vehicles, emphasizing customization.

Key Market Players
Rosenbauer International AG, based in Leonding, Austria, is a leader in firefighting vehicles, offering foam and airport models, known for innovation.
REV Group, headquartered in Brookfield, Wisconsin, USA, specializes in water tank vehicles, focusing on durability.
Oshkosh Corporation, from Oshkosh, Wisconsin, USA, provides airport firefighting vehicles, emphasizing rapid response.
Morita, based in Osaka, Japan, develops eco-friendly firefighting vehicles, known for advanced engineering.

Porter’s Five Forces Analysis
● The threat of new entrants is low; high capital and regulatory barriers deter entry.
● The threat of substitutes is low; alternative fire suppression methods are less effective.
● Buyer power is moderate; municipalities demand quality, but large contracts influence pricing.
● Supplier power is low; components are widely available, reducing supplier leverage.
● Competitive rivalry is high; companies differentiate through eco-friendly and autonomous technologies.

Market Opportunities and Challenges
Opportunities
● Rising wildfire and urban fire risks drive vehicle demand.
● Electric and autonomous vehicles enhance market growth.
● Emerging markets in Asia Pacific offer expansion opportunities.
Challenges
● High vehicle costs limit adoption in developing regions.
● Stringent emission regulations increase compliance costs.
● Supply chain disruptions challenge production scalability.

Growth Trend Analysis
The Firefighting Vehicle market is growing steadily, driven by fire safety needs. On July 13, 2024, a Vietnamese company developed a small-sized firefighting pickup truck. On November 16, 2024, St. Paul launched Minnesota’s first electric firetruck. On December 7, 2024, United Safety acquired Dafo Vehicle, creating new market opportunities. On December 17, 2024, Lakeland Fire + Safety acquired Veridian for $25 million. On December 20, 2024, SeaWestern acquired Weidner Fire. On March 20, 2025, Cyprus purchased €25.7 million in firefighting vehicles. On April 9, 2025, CUFD unveiled a new quint truck, aligning with a projected CAGR of 5.5%–7.5% through 2030.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Firefighting Vehicle Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Firefighting Vehicle by Region
8.2 Import of Firefighting Vehicle by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Firefighting Vehicle Market in North America (2020-2030)
9.1 Firefighting Vehicle Market Size
9.2 Firefighting Vehicle Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Firefighting Vehicle Market in South America (2020-2030)
10.1 Firefighting Vehicle Market Size
10.2 Firefighting Vehicle Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Firefighting Vehicle Market in Asia & Pacific (2020-2030)
11.1 Firefighting Vehicle Market Size
11.2 Firefighting Vehicle Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Firefighting Vehicle Market in Europe (2020-2030)
12.1 Firefighting Vehicle Market Size
12.2 Firefighting Vehicle Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Firefighting Vehicle Market in MEA (2020-2030)
13.1 Firefighting Vehicle Market Size
13.2 Firefighting Vehicle Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Firefighting Vehicle Market (2020-2025)
14.1 Firefighting Vehicle Market Size
14.2 Firefighting Vehicle Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Firefighting Vehicle Market Forecast (2025-2030)
15.1 Firefighting Vehicle Market Size Forecast
15.2 Firefighting Vehicle Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Rosenbauer International AG
15.1.1 Company Profile
15.1.2 Main Business and Firefighting Vehicle Information
15.1.3 SWOT Analysis of Rosenbauer International AG
15.1.4 Rosenbauer International AG Firefighting Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 REV Group
15.2.1 Company Profile
15.2.2 Main Business and Firefighting Vehicle Information
15.2.3 SWOT Analysis of REV Group
15.2.4 REV Group Firefighting Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Oshkosh Corporation
15.3.1 Company Profile
15.3.2 Main Business and Firefighting Vehicle Information
15.3.3 SWOT Analysis of Oshkosh Corporation
15.3.4 Oshkosh Corporation Firefighting Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Morita
15.4.1 Company Profile
15.4.2 Main Business and Firefighting Vehicle Information
15.4.3 SWOT Analysis of Morita
15.4.4 Morita Firefighting Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 NAFFCO
15.5.1 Company Profile
15.5.2 Main Business and Firefighting Vehicle Information
15.5.3 SWOT Analysis of NAFFCO
15.5.4 NAFFCO Firefighting Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 ITURRI
15.6.1 Company Profile
15.6.2 Main Business and Firefighting Vehicle Information
15.6.3 SWOT Analysis of ITURRI
15.6.4 ITURRI Firefighting Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Magirus
15.7.1 Company Profile
15.7.2 Main Business and Firefighting Vehicle Information
15.7.3 SWOT Analysis of Magirus
15.7.4 Magirus Firefighting Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Desautel Group
15.8.1 Company Profile
15.8.2 Main Business and Firefighting Vehicle Information
15.8.3 SWOT Analysis of Desautel Group
15.8.4 Desautel Group Firefighting Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 ZIEGLER
15.9.1 Company Profile
15.9.2 Main Business and Firefighting Vehicle Information
15.9.3 SWOT Analysis of ZIEGLER
15.9.4 ZIEGLER Firefighting Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Seagrave Fire Apparatus LLC
15.10.1 Company Profile
15.10.2 Main Business and Firefighting Vehicle Information
15.10.3 SWOT Analysis of Seagrave Fire Apparatus LLC
15.10.4 Seagrave Fire Apparatus LLC Firefighting Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Katakura Industries
15.11.1 Company Profile
15.11.2 Main Business and Firefighting Vehicle Information
15.11.3 SWOT Analysis of Katakura Industries
15.11.4 Katakura Industries Firefighting Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Zoomlion
15.12.1 Company Profile
15.12.2 Main Business and Firefighting Vehicle Information
15.12.3 SWOT Analysis of Zoomlion
15.12.4 Zoomlion Firefighting Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 SANY
15.13.1 Company Profile
15.13.2 Main Business and Firefighting Vehicle Information
15.13.3 SWOT Analysis of SANY
15.13.4 SANY Firefighting Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Firefighting Vehicle Report
Table Data Sources Of Firefighting Vehicle Report
Table Major Assumptions Of Firefighting Vehicle Report
Table Firefighting Vehicle Classification
Table Firefighting Vehicle Applications List
Table Drivers Of Firefighting Vehicle Market
Table Restraints Of Firefighting Vehicle Market
Table Opportunities Of Firefighting Vehicle Market
Table Threats Of Firefighting Vehicle Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Firefighting Vehicle
Table Cost Structure Analysis Of Firefighting Vehicle
Table Key End Users List
Table Latest News Of Firefighting Vehicle Market
Table Merger And Acquisition List
Table Planned/Future Project Of Firefighting Vehicle Market
Table Policy Of Firefighting Vehicle Market
Table 2020-2030 Regional Export Of Firefighting Vehicle
Table 2020-2030 Regional Import Of Firefighting Vehicle
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 North America Firefighting Vehicle Demand List By Application
Table 2020-2025 North America Firefighting Vehicle Key Players Sales List
Table 2020-2025 North America Firefighting Vehicle Key Players Market Share List
Table 2020-2030 North America Firefighting Vehicle Demand List By Type
Table 2020-2025 North America Firefighting Vehicle Price List By Type
Table 2020-2030 United States Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 United States Firefighting Vehicle Import & Export List
Table 2020-2030 Canada Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Canada Firefighting Vehicle Import & Export List
Table 2020-2030 Mexico Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Mexico Firefighting Vehicle Import & Export List
Table 2020-2030 South America Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 South America Firefighting Vehicle Demand List By Application
Table 2020-2025 South America Firefighting Vehicle Key Players Sales List
Table 2020-2025 South America Firefighting Vehicle Key Players Market Share List
Table 2020-2030 South America Firefighting Vehicle Demand List By Type
Table 2020-2025 South America Firefighting Vehicle Price List By Type
Table 2020-2030 Brazil Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Brazil Firefighting Vehicle Import & Export List
Table 2020-2030 Argentina Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Argentina Firefighting Vehicle Import & Export List
Table 2020-2030 Chile Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Chile Firefighting Vehicle Import & Export List
Table 2020-2030 Peru Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Peru Firefighting Vehicle Import & Export List
Table 2020-2030 Asia & Pacific Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Firefighting Vehicle Demand List By Application
Table 2020-2025 Asia & Pacific Firefighting Vehicle Key Players Sales List
Table 2020-2025 Asia & Pacific Firefighting Vehicle Key Players Market Share List
Table 2020-2030 Asia & Pacific Firefighting Vehicle Demand List By Type
Table 2020-2025 Asia & Pacific Firefighting Vehicle Price List By Type
Table 2020-2030 China Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 China Firefighting Vehicle Import & Export List
Table 2020-2030 India Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 India Firefighting Vehicle Import & Export List
Table 2020-2030 Japan Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Japan Firefighting Vehicle Import & Export List
Table 2020-2030 South Korea Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 South Korea Firefighting Vehicle Import & Export List
Table 2020-2030 Southeast Asia Firefighting Vehicle Market Size List
Table 2020-2030 Southeast Asia Firefighting Vehicle Market Volume List
Table 2020-2030 Southeast Asia Firefighting Vehicle Import List
Table 2020-2030 Southeast Asia Firefighting Vehicle Export List
Table 2020-2030 Australia Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Australia Firefighting Vehicle Import & Export List
Table 2020-2030 Europe Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Europe Firefighting Vehicle Demand List By Application
Table 2020-2025 Europe Firefighting Vehicle Key Players Sales List
Table 2020-2025 Europe Firefighting Vehicle Key Players Market Share List
Table 2020-2030 Europe Firefighting Vehicle Demand List By Type
Table 2020-2025 Europe Firefighting Vehicle Price List By Type
Table 2020-2030 Germany Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Germany Firefighting Vehicle Import & Export List
Table 2020-2030 France Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 France Firefighting Vehicle Import & Export List
Table 2020-2030 United Kingdom Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 United Kingdom Firefighting Vehicle Import & Export List
Table 2020-2030 Italy Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Italy Firefighting Vehicle Import & Export List
Table 2020-2030 Spain Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Spain Firefighting Vehicle Import & Export List
Table 2020-2030 Belgium Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Belgium Firefighting Vehicle Import & Export List
Table 2020-2030 Netherlands Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Netherlands Firefighting Vehicle Import & Export List
Table 2020-2030 Austria Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Austria Firefighting Vehicle Import & Export List
Table 2020-2030 Poland Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Poland Firefighting Vehicle Import & Export List
Table 2020-2030 Russia Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Russia Firefighting Vehicle Import & Export List
Table 2020-2030 Mea Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Mea Firefighting Vehicle Demand List By Application
Table 2020-2025 Mea Firefighting Vehicle Key Players Sales List
Table 2020-2025 Mea Firefighting Vehicle Key Players Market Share List
Table 2020-2030 Mea Firefighting Vehicle Demand List By Type
Table 2020-2025 Mea Firefighting Vehicle Price List By Type
Table 2020-2030 Egypt Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Egypt Firefighting Vehicle Import & Export List
Table 2020-2030 Israel Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Israel Firefighting Vehicle Import & Export List
Table 2020-2030 South Africa Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 South Africa Firefighting Vehicle Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Firefighting Vehicle Import & Export List
Table 2020-2030 Turkey Firefighting Vehicle Market Size And Market Volume List
Table 2020-2030 Turkey Firefighting Vehicle Import & Export List
Table 2020-2025 Global Firefighting Vehicle Market Size List By Region
Table 2020-2025 Global Firefighting Vehicle Market Size Share List By Region
Table 2020-2025 Global Firefighting Vehicle Market Volume List By Region
Table 2020-2025 Global Firefighting Vehicle Market Volume Share List By Region
Table 2020-2025 Global Firefighting Vehicle Demand List By Application
Table 2020-2025 Global Firefighting Vehicle Demand Market Share List By Application
Table 2020-2025 Global Firefighting Vehicle Key Vendors Sales List
Table 2020-2025 Global Firefighting Vehicle Key Vendors Sales Share List
Table 2020-2025 Global Firefighting Vehicle Key Vendors Revenue List
Table 2020-2025 Global Firefighting Vehicle Key Vendors Revenue Share List
Table 2020-2025 Global Firefighting Vehicle Demand List By Type
Table 2020-2025 Global Firefighting Vehicle Demand Market Share List By Type
Table 2020-2025 Regional Firefighting Vehicle Price List
Table 2025-2030 Global Firefighting Vehicle Market Size List By Region
Table 2025-2030 Global Firefighting Vehicle Market Size Share List By Region
Table 2025-2030 Global Firefighting Vehicle Market Volume List By Region
Table 2025-2030 Global Firefighting Vehicle Market Volume Share List By Region
Table 2025-2030 Global Firefighting Vehicle Demand List By Application
Table 2025-2030 Global Firefighting Vehicle Demand Market Share List By Application
Table 2025-2030 Global Firefighting Vehicle Key Vendors Sales List
Table 2025-2030 Global Firefighting Vehicle Key Vendors Sales Share List
Table 2025-2030 Global Firefighting Vehicle Key Vendors Revenue List
Table 2025-2030 Global Firefighting Vehicle Key Vendors Revenue Share List
Table 2025-2030 Global Firefighting Vehicle Demand List By Type
Table 2025-2030 Global Firefighting Vehicle Demand Market Share List By Type
Table 2025-2030 Firefighting Vehicle Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Firefighting Vehicle Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Firefighting Vehicle Market Size And Cagr
Figure 2020-2030 North America Firefighting Vehicle Market Volume And Cagr
Figure 2020-2030 South America Firefighting Vehicle Market Size And Cagr
Figure 2020-2030 South America Firefighting Vehicle Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Firefighting Vehicle Market Size And Cagr
Figure 2020-2030 Asia & Pacific Firefighting Vehicle Market Volume And Cagr
Figure 2020-2030 Europe Firefighting Vehicle Market Size And Cagr
Figure 2020-2030 Europe Firefighting Vehicle Market Volume And Cagr
Figure 2020-2030 Mea Firefighting Vehicle Market Size And Cagr
Figure 2020-2030 Mea Firefighting Vehicle Market Volume And Cagr
Figure 2020-2025 Global Firefighting Vehicle Market Volume And Growth Rate
Figure 2020-2025 Global Firefighting Vehicle Market Size And Growth Rate
Figure 2025-2030 Global Firefighting Vehicle Market Volume And Growth Rate
Figure 2025-2030 Global Firefighting Vehicle Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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