Polyester based Release Film Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction
Polyester-based release films, used in adhesives, electronic components, LCD panels, and window films, are characterized by their non-stick properties and durability, enabling easy release in manufacturing processes. The industry focuses on precision coating technologies, sustainability, and high-performance materials, driven by demand in electronics, automotive, and packaging sectors. Key trends include silicone-free coatings, recyclable films, and nanotechnology-enhanced films. The market is propelled by increasing electronics production, automotive lightweighting, and sustainable packaging demands, ensuring high-quality, eco-friendly manufacturing solutions.
Market Size and Growth Forecast
The global Polyester based Release Film market was valued at USD 150–280 million in 2024, with an estimated CAGR of 6.0%–8.0% from 2025 to 2030, driven by electronics and sustainable packaging demands.
Regional Analysis
North America grows at 5.8%–7.8%; the U.S. leads due to electronics manufacturing, with trends toward silicone-free films.
Europe achieves 5.5%–7.5% growth; Germany drives demand, focusing on automotive applications.
Asia Pacific records 6.5%–8.5% growth; China and Japan are key markets, with trends toward LCD panel production.
Rest of the World grows at 5.3%–7.3%; South Korea shows potential, prioritizing high-performance films.
Application Analysis
Adhesives expand at 6.2%–8.2%; they dominate due to packaging needs, with trends favoring sustainable films.
Electronic Components grow at 6.0%–8.0%; they support circuit production, emphasizing precision coatings.
LCD Panels rise at 6.5%–8.5%; they drive display manufacturing, focusing on high-clarity films.
Window Films expand at 5.5%–7.5%; they enhance energy efficiency, with innovations in UV resistance.
Others grow at 5.0%–7.0%; they include medical applications, emphasizing biocompatibility.
Type Analysis
Silicone coated Release Films expand at 6.0%–8.0%; they offer reliable release, with trends toward high-performance coatings.
Non-silicone coated Release Films grow at 6.2%–8.2%; they cater to eco-friendly demands, emphasizing sustainable alternatives.
Key Market Players
3M, based in St. Paul, Minnesota, USA, is a leader in polyester release films, offering silicone-coated solutions for adhesives, known for durability.
TOYOBO, headquartered in Osaka, Japan, specializes in non-silicone films for electronics, focusing on precision.
Mitsubishi Chemical, from Tokyo, Japan, provides films for LCD panels, emphasizing high-clarity coatings.
UNITIKA Ltd., based in Osaka, Japan, develops sustainable release films for window applications, known for eco-friendly innovations.
Porter’s Five Forces Analysis
● The threat of new entrants is moderate; high R&D costs deter entry, but demand attracts niche players.
● The threat of substitutes is moderate; alternative films compete, but polyester offers unique durability.
● Buyer power is moderate; manufacturers demand quality, but large buyers negotiate pricing.
● Supplier power is low; raw materials are widely available, reducing supplier leverage.
● Competitive rivalry is high; companies differentiate through sustainable and high-performance coatings.
Market Opportunities and Challenges
Opportunities
● Growing electronics and automotive sectors drive film demand.
● Sustainable and non-silicone coatings enhance market growth.
● Emerging markets in Asia Pacific offer expansion opportunities.
Challenges
● High R&D costs for eco-friendly films limit smaller players.
● Regulatory scrutiny on chemical coatings increases compliance costs.
● Supply chain volatility impacts raw material availability.
Growth Trend Analysis
The Polyester based Release Film market is growing steadily, driven by electronics and sustainability trends. On November 1, 2024, Oben Group acquired Terphane, expanding its polyester film leadership. On December 3, 2024, KPS Capital Partners agreed to acquire INEOS Composites for €1.7 billion, boosting film production. On March 17, 2025, Toray launched a nano-multilayer film for head-up displays, supporting high-clarity applications. On May 5, 2025, Taghleef Industries unveiled a new polyolefin shrink sleeve film, aligning with a projected CAGR of 6.0%–8.0% through 2030.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Polyester Based Release Film Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Polyester Based Release Film by Region
8.2 Import of Polyester Based Release Film by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Polyester Based Release Film Market in North America (2020-2030)
9.1 Polyester Based Release Film Market Size
9.2 Polyester Based Release Film Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Polyester Based Release Film Market in South America (2020-2030)
10.1 Polyester Based Release Film Market Size
10.2 Polyester Based Release Film Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Polyester Based Release Film Market in Asia & Pacific (2020-2030)
11.1 Polyester Based Release Film Market Size
11.2 Polyester Based Release Film Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Polyester Based Release Film Market in Europe (2020-2030)
12.1 Polyester Based Release Film Market Size
12.2 Polyester Based Release Film Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Polyester Based Release Film Market in MEA (2020-2030)
13.1 Polyester Based Release Film Market Size
13.2 Polyester Based Release Film Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Polyester Based Release Film Market (2020-2030)
14.1 Polyester Based Release Film Market Size
14.2 Polyester Based Release Film Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Polyester Based Release Film Market Forecast (2021-2026)
15.1 Polyester Based Release Film Market Size Forecast
15.2 Polyester Based Release Film Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 3M
15.1.1 Company Profile
15.1.2 Main Business and Polyester based Release Film Information
15.1.3 SWOT Analysis of 3M
15.1.4 3M Polyester based Release Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 TOYOBO
15.2.1 Company Profile
15.2.2 Main Business and Polyester based Release Film Information
15.2.3 SWOT Analysis of TOYOBO
15.2.4 TOYOBO Polyester based Release Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Daicel
15.3.1 Company Profile
15.3.2 Main Business and Polyester based Release Film Information
15.3.3 SWOT Analysis of Daicel
15.3.4 Daicel Polyester based Release Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Mitsubishi Chemical
15.4.1 Company Profile
15.4.2 Main Business and Polyester based Release Film Information
15.4.3 SWOT Analysis of Mitsubishi Chemical
15.4.4 Mitsubishi Chemical Polyester based Release Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 UNITIKA Ltd.
15.5.1 Company Profile
15.5.2 Main Business and Polyester based Release Film Information
15.5.3 SWOT Analysis of UNITIKA Ltd.
15.5.4 UNITIKA Ltd. Polyester based Release Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Higashiyama Film
15.6.1 Company Profile
15.6.2 Main Business and Polyester based Release Film Information
15.6.3 SWOT Analysis of Higashiyama Film
15.6.4 Higashiyama Film Polyester based Release Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Nan Ya
15.7.1 Company Profile
15.7.2 Main Business and Polyester based Release Film Information
15.7.3 SWOT Analysis of Nan Ya
15.7.4 Nan Ya Polyester based Release Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Sichuan EM Technology
15.8.1 Company Profile
15.8.2 Main Business and Polyester based Release Film Information
15.8.3 SWOT Analysis of Sichuan EM Technology
15.8.4 Sichuan EM Technology Polyester based Release Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Changyang
15.9.1 Company Profile
15.9.2 Main Business and Polyester based Release Film Information
15.9.3 SWOT Analysis of Changyang
15.9.4 Changyang Polyester based Release Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Zhejiang Jiemei
15.10.1 Company Profile
15.10.2 Main Business and Polyester based Release Film Information
15.10.3 SWOT Analysis of Zhejiang Jiemei
15.10.4 Zhejiang Jiemei Polyester based Release Film Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Polyester Based Release Film Report
Table Data Sources Of Polyester Based Release Film Report
Table Major Assumptions Of Polyester Based Release Film Report
Table Polyester Based Release Film Classification
Table Polyester Based Release Film Applications List
Table Drivers Of Polyester Based Release Film Market
Table Restraints Of Polyester Based Release Film Market
Table Opportunities Of Polyester Based Release Film Market
Table Threats Of Polyester Based Release Film Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Polyester Based Release Film
Table Cost Structure Analysis Of Polyester Based Release Film
Table Key End Users List
Table Latest News Of Polyester Based Release Film Market
Table Merger And Acquisition List
Table Planned/Future Project Of Polyester Based Release Film Market
Table Policy Of Polyester Based Release Film Market
Table 2020-2030 Regional Export Of Polyester Based Release Film
Table 2020-2030 Regional Import Of Polyester Based Release Film
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 North America Polyester Based Release Film Demand List By Application
Table 2020-2025 North America Polyester Based Release Film Key Players Sales List
Table 2020-2025 North America Polyester Based Release Film Key Players Market Share List
Table 2020-2030 North America Polyester Based Release Film Demand List By Type
Table 2020-2025 North America Polyester Based Release Film Price List By Type
Table 2020-2030 United States Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 United States Polyester Based Release Film Import & Export List
Table 2020-2030 Canada Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Canada Polyester Based Release Film Import & Export List
Table 2020-2030 Mexico Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Mexico Polyester Based Release Film Import & Export List
Table 2020-2030 South America Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 South America Polyester Based Release Film Demand List By Application
Table 2020-2025 South America Polyester Based Release Film Key Players Sales List
Table 2020-2025 South America Polyester Based Release Film Key Players Market Share List
Table 2020-2030 South America Polyester Based Release Film Demand List By Type
Table 2020-2025 South America Polyester Based Release Film Price List By Type
Table 2020-2030 Brazil Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Brazil Polyester Based Release Film Import & Export List
Table 2020-2030 Argentina Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Argentina Polyester Based Release Film Import & Export List
Table 2020-2030 Chile Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Chile Polyester Based Release Film Import & Export List
Table 2020-2030 Peru Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Peru Polyester Based Release Film Import & Export List
Table 2020-2030 Asia & Pacific Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Polyester Based Release Film Demand List By Application
Table 2020-2025 Asia & Pacific Polyester Based Release Film Key Players Sales List
Table 2020-2025 Asia & Pacific Polyester Based Release Film Key Players Market Share List
Table 2020-2030 Asia & Pacific Polyester Based Release Film Demand List By Type
Table 2020-2025 Asia & Pacific Polyester Based Release Film Price List By Type
Table 2020-2030 China Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 China Polyester Based Release Film Import & Export List
Table 2020-2030 India Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 India Polyester Based Release Film Import & Export List
Table 2020-2030 Japan Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Japan Polyester Based Release Film Import & Export List
Table 2020-2030 South Korea Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 South Korea Polyester Based Release Film Import & Export List
Table 2020-2030 Southeast Asia Polyester Based Release Film Market Size List
Table 2020-2030 Southeast Asia Polyester Based Release Film Market Volume List
Table 2020-2030 Southeast Asia Polyester Based Release Film Import List
Table 2020-2030 Southeast Asia Polyester Based Release Film Export List
Table 2020-2030 Australia Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Australia Polyester Based Release Film Import & Export List
Table 2020-2030 Europe Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Europe Polyester Based Release Film Demand List By Application
Table 2020-2025 Europe Polyester Based Release Film Key Players Sales List
Table 2020-2025 Europe Polyester Based Release Film Key Players Market Share List
Table 2020-2030 Europe Polyester Based Release Film Demand List By Type
Table 2020-2025 Europe Polyester Based Release Film Price List By Type
Table 2020-2030 Germany Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Germany Polyester Based Release Film Import & Export List
Table 2020-2030 France Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 France Polyester Based Release Film Import & Export List
Table 2020-2030 United Kingdom Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 United Kingdom Polyester Based Release Film Import & Export List
Table 2020-2030 Italy Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Italy Polyester Based Release Film Import & Export List
Table 2020-2030 Spain Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Spain Polyester Based Release Film Import & Export List
Table 2020-2030 Belgium Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Belgium Polyester Based Release Film Import & Export List
Table 2020-2030 Netherlands Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Netherlands Polyester Based Release Film Import & Export List
Table 2020-2030 Austria Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Austria Polyester Based Release Film Import & Export List
Table 2020-2030 Poland Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Poland Polyester Based Release Film Import & Export List
Table 2020-2030 Russia Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Russia Polyester Based Release Film Import & Export List
Table 2020-2030 Mea Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Mea Polyester Based Release Film Demand List By Application
Table 2020-2025 Mea Polyester Based Release Film Key Players Sales List
Table 2020-2025 Mea Polyester Based Release Film Key Players Market Share List
Table 2020-2030 Mea Polyester Based Release Film Demand List By Type
Table 2020-2025 Mea Polyester Based Release Film Price List By Type
Table 2020-2030 Egypt Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Egypt Polyester Based Release Film Import & Export List
Table 2020-2030 Israel Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Israel Polyester Based Release Film Import & Export List
Table 2020-2030 South Africa Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 South Africa Polyester Based Release Film Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Polyester Based Release Film Import & Export List
Table 2020-2030 Turkey Polyester Based Release Film Market Size And Market Volume List
Table 2020-2030 Turkey Polyester Based Release Film Import & Export List
Table 2020-2025 Global Polyester Based Release Film Market Size List By Region
Table 2020-2025 Global Polyester Based Release Film Market Size Share List By Region
Table 2020-2025 Global Polyester Based Release Film Market Volume List By Region
Table 2020-2025 Global Polyester Based Release Film Market Volume Share List By Region
Table 2020-2025 Global Polyester Based Release Film Demand List By Application
Table 2020-2025 Global Polyester Based Release Film Demand Market Share List By Application
Table 2020-2025 Global Polyester Based Release Film Capacity List
Table 2020-2025 Global Polyester Based Release Film Key Vendors Capacity Share List
Table 2020-2025 Global Polyester Based Release Film Key Vendors Production List
Table 2020-2025 Global Polyester Based Release Film Key Vendors Production Share List
Table 2020-2025 Global Polyester Based Release Film Key Vendors Production Value List
Table 2020-2025 Global Polyester Based Release Film Key Vendors Production Value Share List
Table 2020-2025 Global Polyester Based Release Film Demand List By Type
Table 2020-2025 Global Polyester Based Release Film Demand Market Share List By Type
Table 2020-2025 Regional Polyester Based Release Film Price List
Table 2025-2030 Global Polyester Based Release Film Market Size List By Region
Table 2025-2030 Global Polyester Based Release Film Market Size Share List By Region
Table 2025-2030 Global Polyester Based Release Film Market Volume List By Region
Table 2025-2030 Global Polyester Based Release Film Market Volume Share List By Region
Table 2025-2030 Global Polyester Based Release Film Demand List By Application
Table 2025-2030 Global Polyester Based Release Film Demand Market Share List By Application
Table 2025-2030 Global Polyester Based Release Film Capacity List
Table 2025-2030 Global Polyester Based Release Film Key Vendors Capacity Share List
Table 2025-2030 Global Polyester Based Release Film Key Vendors Production List
Table 2025-2030 Global Polyester Based Release Film Key Vendors Production Share List
Table 2025-2030 Global Polyester Based Release Film Key Vendors Production Value List
Table 2025-2030 Global Polyester Based Release Film Key Vendors Production Value Share List
Table 2025-2030 Global Polyester Based Release Film Demand List By Type
Table 2025-2030 Global Polyester Based Release Film Demand Market Share List By Type
Table 2025-2030 Polyester Based Release Film Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Polyester Based Release Film Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Polyester Based Release Film Market Size And Cagr
Figure 2020-2030 North America Polyester Based Release Film Market Volume And Cagr
Figure 2020-2030 South America Polyester Based Release Film Market Size And Cagr
Figure 2020-2030 South America Polyester Based Release Film Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Polyester Based Release Film Market Size And Cagr
Figure 2020-2030 Asia & Pacific Polyester Based Release Film Market Volume And Cagr
Figure 2020-2030 Europe Polyester Based Release Film Market Size And Cagr
Figure 2020-2030 Europe Polyester Based Release Film Market Volume And Cagr
Figure 2020-2030 Mea Polyester Based Release Film Market Size And Cagr
Figure 2020-2030 Mea Polyester Based Release Film Market Volume And Cagr
Figure 2020-2025 Global Polyester Based Release Film Capacity Production And Growth Rate
Figure 2020-2025 Global Polyester Based Release Film Production Value And Growth Rate
Figure 2025-2030 Global Polyester Based Release Film Capacity Production And Growth Rate
Figure 2025-2030 Global Polyester Based Release Film Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |