Polyvinyl Butyral (PVB) Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-05-25 Pages: 78
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Polyvinyl Butyral (PVB) Market Summary
Introduction
Polyvinyl Butyral (PVB) is a resin known for its strength, optical clarity, and adhesion properties, widely used in coatings, inks, ceramic binders, adhesives, high-performance composites, and other applications. The industry is characterized by its focus on safety, durability, and sustainability, driven by demand for laminated glass in automotive and construction sectors, as well as advanced coatings and adhesives. PVB’s ability to enhance safety in glass laminates and its versatility in industrial applications make it a critical material. The market is propelled by advancements in resin processing, increasing demand for energy-efficient buildings, and the rise of renewable energy applications like solar panels.

Market Size and Growth Forecast
The global Polyvinyl Butyral market was valued at USD 2.5–4.1 billion in 2024, with an estimated CAGR of 5.5%–7.5% from 2025 to 2030, driven by demand for safety glass and sustainable materials.

Regional Analysis
North America is projected to grow at a CAGR of 5.2%–7.2%, with the U.S. leading due to its automotive and construction sectors, focusing on safety glass and energy-efficient coatings.
Europe is expected to achieve a CAGR of 5.0%–7.0%, with Germany driving demand, emphasizing sustainable adhesives and composites.
Asia Pacific is anticipated to record the highest growth at 6.0%–8.0%, driven by China and India, where construction and renewable energy sectors fuel PVB demand, with trends toward solar panel applications.
Rest of the World, particularly Brazil, is expected to grow at 4.8%–6.8%, with trends toward advanced coatings and adhesives.

Application Analysis
Coating applications are estimated to grow at a CAGR of 5.5%–7.5%, driven by PVB’s use in protective and energy-efficient coatings, with trends favoring low-VOC formulations.
Inks applications are projected to expand at 5.2%–7.2%, supported by PVB’s use in high-performance printing, with innovations in sustainable inks.
Ceramic binder applications are expected to grow at 5.0%–7.0%, as PVB enhances ceramic processing, with trends toward advanced manufacturing.
Adhesive applications are anticipated to rise at 5.8%–7.8%, focusing on high-strength bonding in automotive and construction, with trends toward eco-friendly adhesives.
High-performance composite applications are projected to grow at 5.5%–7.5%, driven by PVB’s use in lightweight composites, with innovations in renewable energy.
Other applications, including laminated glass and solar panels, are expected to grow at 5.2%–7.2%, emphasizing safety and sustainability.

Key Market Players
Kuraray, based in Tokyo, Japan, is a leader in PVB production, offering solutions for laminated glass and adhesives, known for its focus on sustainability and advanced resin technologies.
SEKISUI CHEMICAL, headquartered in Osaka, Japan, specializes in PVB for coatings and composites, emphasizing high-performance and eco-friendly materials.
Chang Chun Group, based in Taipei, Taiwan, produces PVB for inks and ceramic binders, focusing on scalable and cost-effective solutions.
Kingboard, headquartered in Hong Kong, China, offers PVB for construction and automotive applications, known for its durability and clarity.
Yifan Pharmaceutical, based in Zhejiang, China, provides PVB for high-performance composites, emphasizing innovation in industrial applications.

Porter’s Five Forces Analysis
● The threat of new entrants is moderate; high capital costs and technical expertise required for PVB production create barriers, though demand attracts niche players.
● The threat of substitutes is moderate; alternative resins like EVA compete, but PVB’s clarity and strength maintain its edge in safety glass.
● Buyer power is moderate; large manufacturers in construction and automotive sectors negotiate pricing, but PVB’s specialized uses limit buyer leverage.
● Supplier power is low; raw materials like vinyl acetate are widely available, reducing supplier influence.
● Competitive rivalry is high; key players differentiate through sustainable production and application-specific innovations.

Market Opportunities and Challenges
Opportunities
● Rising demand for safety glass drives PVB adoption in construction and automotive sectors.
● Sustainable and low-VOC formulations enhance market growth.
● Emerging markets in Asia Pacific offer expansion opportunities due to construction growth.
Challenges
● High production costs limit PVB adoption in cost-sensitive applications.
● Regulatory scrutiny on chemical resins increases compliance costs.
● Competition from alternative resins like EVA challenges market share.

Growth Trend Analysis
The Polyvinyl Butyral market is growing steadily, driven by demand for safety and sustainable materials. On July 22, 2024, Eastman launched Saflex™ LiteCarbon Clear, a low-carbon PVB interlayer for laminated glass. On September 17, 2024, ClearPV launched transparent glass solar panels using PVB in South Africa, enhancing energy efficiency. On November 14, 2024, Kuraray acquired ISCC PLUS certification for its U.S. La Porte plant, supporting sustainable PVB production. These developments align with a projected CAGR of 5.5%–7.5% through 2030, reflecting PVB’s growing role in safety and renewable energy applications.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Polyvinyl Butyral (Pvb) Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Polyvinyl Butyral (Pvb) by Region
8.2 Import of Polyvinyl Butyral (Pvb) by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Polyvinyl Butyral (Pvb) Market in North America (2020-2030)
9.1 Polyvinyl Butyral (Pvb) Market Size
9.2 Polyvinyl Butyral (Pvb) Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Polyvinyl Butyral (Pvb) Market in South America (2020-2030)
10.1 Polyvinyl Butyral (Pvb) Market Size
10.2 Polyvinyl Butyral (Pvb) Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Polyvinyl Butyral (Pvb) Market in Asia & Pacific (2020-2030)
11.1 Polyvinyl Butyral (Pvb) Market Size
11.2 Polyvinyl Butyral (Pvb) Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Polyvinyl Butyral (Pvb) Market in Europe (2020-2030)
12.1 Polyvinyl Butyral (Pvb) Market Size
12.2 Polyvinyl Butyral (Pvb) Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Polyvinyl Butyral (Pvb) Market in MEA (2020-2030)
13.1 Polyvinyl Butyral (Pvb) Market Size
13.2 Polyvinyl Butyral (Pvb) Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Polyvinyl Butyral (Pvb) Market (2020-2030)
14.1 Polyvinyl Butyral (Pvb) Market Size
14.2 Polyvinyl Butyral (Pvb) Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Polyvinyl Butyral (Pvb) Market Forecast (2021-2026)
15.1 Polyvinyl Butyral (Pvb) Market Size Forecast
15.2 Polyvinyl Butyral (Pvb) Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Kuraray
15.1.1 Company Profile
15.1.2 Main Business and Polyvinyl Butyral (PVB) Information
15.1.3 SWOT Analysis of Kuraray
15.1.4 Kuraray Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 SEKISUI CHEMICAL
15.2.1 Company Profile
15.2.2 Main Business and Polyvinyl Butyral (PVB) Information
15.2.3 SWOT Analysis of SEKISUI CHEMICAL
15.2.4 SEKISUI CHEMICAL Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Chang Chun Group
15.3.1 Company Profile
15.3.2 Main Business and Polyvinyl Butyral (PVB) Information
15.3.3 SWOT Analysis of Chang Chun Group
15.3.4 Chang Chun Group Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Kingboard
15.4.1 Company Profile
15.4.2 Main Business and Polyvinyl Butyral (PVB) Information
15.4.3 SWOT Analysis of Kingboard
15.4.4 Kingboard Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Abbreviation And Acronyms List
Table Research Scope Of Polyvinyl Butyral (Pvb) Report
Table Data Sources Of Polyvinyl Butyral (Pvb) Report
Table Major Assumptions Of Polyvinyl Butyral (Pvb) Report
Table Polyvinyl Butyral (Pvb) Classification
Table Polyvinyl Butyral (Pvb) Applications List
Table Drivers Of Polyvinyl Butyral (Pvb) Market
Table Restraints Of Polyvinyl Butyral (Pvb) Market
Table Opportunities Of Polyvinyl Butyral (Pvb) Market
Table Threats Of Polyvinyl Butyral (Pvb) Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Polyvinyl Butyral (Pvb)
Table Cost Structure Analysis Of Polyvinyl Butyral (Pvb)
Table Key End Users List
Table Latest News Of Polyvinyl Butyral (Pvb) Market
Table Merger And Acquisition List
Table Planned/Future Project Of Polyvinyl Butyral (Pvb) Market
Table Policy Of Polyvinyl Butyral (Pvb) Market
Table 2020-2030 Regional Export Of Polyvinyl Butyral (Pvb)
Table 2020-2030 Regional Import Of Polyvinyl Butyral (Pvb)
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 North America Polyvinyl Butyral (Pvb) Demand List By Application
Table 2020-2025 North America Polyvinyl Butyral (Pvb) Key Players Sales List
Table 2020-2025 North America Polyvinyl Butyral (Pvb) Key Players Market Share List
Table 2020-2030 North America Polyvinyl Butyral (Pvb) Demand List By Type
Table 2020-2025 North America Polyvinyl Butyral (Pvb) Price List By Type
Table 2020-2030 United States Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 United States Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Canada Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Canada Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Mexico Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Mexico Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 South America Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 South America Polyvinyl Butyral (Pvb) Demand List By Application
Table 2020-2025 South America Polyvinyl Butyral (Pvb) Key Players Sales List
Table 2020-2025 South America Polyvinyl Butyral (Pvb) Key Players Market Share List
Table 2020-2030 South America Polyvinyl Butyral (Pvb) Demand List By Type
Table 2020-2025 South America Polyvinyl Butyral (Pvb) Price List By Type
Table 2020-2030 Brazil Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Brazil Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Argentina Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Argentina Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Chile Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Chile Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Peru Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Peru Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Asia & Pacific Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Polyvinyl Butyral (Pvb) Demand List By Application
Table 2020-2025 Asia & Pacific Polyvinyl Butyral (Pvb) Key Players Sales List
Table 2020-2025 Asia & Pacific Polyvinyl Butyral (Pvb) Key Players Market Share List
Table 2020-2030 Asia & Pacific Polyvinyl Butyral (Pvb) Demand List By Type
Table 2020-2025 Asia & Pacific Polyvinyl Butyral (Pvb) Price List By Type
Table 2020-2030 China Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 China Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 India Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 India Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Japan Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Japan Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 South Korea Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 South Korea Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Southeast Asia Polyvinyl Butyral (Pvb) Market Size List
Table 2020-2030 Southeast Asia Polyvinyl Butyral (Pvb) Market Volume List
Table 2020-2030 Southeast Asia Polyvinyl Butyral (Pvb) Import List
Table 2020-2030 Southeast Asia Polyvinyl Butyral (Pvb) Export List
Table 2020-2030 Australia Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Australia Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Europe Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Europe Polyvinyl Butyral (Pvb) Demand List By Application
Table 2020-2025 Europe Polyvinyl Butyral (Pvb) Key Players Sales List
Table 2020-2025 Europe Polyvinyl Butyral (Pvb) Key Players Market Share List
Table 2020-2030 Europe Polyvinyl Butyral (Pvb) Demand List By Type
Table 2020-2025 Europe Polyvinyl Butyral (Pvb) Price List By Type
Table 2020-2030 Germany Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Germany Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 France Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 France Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 United Kingdom Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 United Kingdom Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Italy Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Italy Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Spain Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Spain Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Belgium Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Belgium Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Netherlands Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Netherlands Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Austria Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Austria Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Poland Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Poland Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Russia Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Russia Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Mea Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Mea Polyvinyl Butyral (Pvb) Demand List By Application
Table 2020-2025 Mea Polyvinyl Butyral (Pvb) Key Players Sales List
Table 2020-2025 Mea Polyvinyl Butyral (Pvb) Key Players Market Share List
Table 2020-2030 Mea Polyvinyl Butyral (Pvb) Demand List By Type
Table 2020-2025 Mea Polyvinyl Butyral (Pvb) Price List By Type
Table 2020-2030 Egypt Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Egypt Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Israel Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Israel Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 South Africa Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 South Africa Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2030 Turkey Polyvinyl Butyral (Pvb) Market Size And Market Volume List
Table 2020-2030 Turkey Polyvinyl Butyral (Pvb) Import & Export List
Table 2020-2025 Global Polyvinyl Butyral (Pvb) Market Size List By Region
Table 2020-2025 Global Polyvinyl Butyral (Pvb) Market Size Share List By Region
Table 2020-2025 Global Polyvinyl Butyral (Pvb) Market Volume List By Region
Table 2020-2025 Global Polyvinyl Butyral (Pvb) Market Volume Share List By Region
Table 2020-2025 Global Polyvinyl Butyral (Pvb) Demand List By Application
Table 2020-2025 Global Polyvinyl Butyral (Pvb) Demand Market Share List By Application
Table 2020-2025 Global Polyvinyl Butyral (Pvb) Capacity List
Table 2020-2025 Global Polyvinyl Butyral (Pvb) Key Vendors Capacity Share List
Table 2020-2025 Global Polyvinyl Butyral (Pvb) Key Vendors Production List
Table 2020-2025 Global Polyvinyl Butyral (Pvb) Key Vendors Production Share List
Table 2020-2025 Global Polyvinyl Butyral (Pvb) Key Vendors Production Value List
Table 2020-2025 Global Polyvinyl Butyral (Pvb) Key Vendors Production Value Share List
Table 2020-2025 Global Polyvinyl Butyral (Pvb) Demand List By Type
Table 2020-2025 Global Polyvinyl Butyral (Pvb) Demand Market Share List By Type
Table 2020-2025 Regional Polyvinyl Butyral (Pvb) Price List
Table 2025-2030 Global Polyvinyl Butyral (Pvb) Market Size List By Region
Table 2025-2030 Global Polyvinyl Butyral (Pvb) Market Size Share List By Region
Table 2025-2030 Global Polyvinyl Butyral (Pvb) Market Volume List By Region
Table 2025-2030 Global Polyvinyl Butyral (Pvb) Market Volume Share List By Region
Table 2025-2030 Global Polyvinyl Butyral (Pvb) Demand List By Application
Table 2025-2030 Global Polyvinyl Butyral (Pvb) Demand Market Share List By Application
Table 2025-2030 Global Polyvinyl Butyral (Pvb) Capacity List
Table 2025-2030 Global Polyvinyl Butyral (Pvb) Key Vendors Capacity Share List
Table 2025-2030 Global Polyvinyl Butyral (Pvb) Key Vendors Production List
Table 2025-2030 Global Polyvinyl Butyral (Pvb) Key Vendors Production Share List
Table 2025-2030 Global Polyvinyl Butyral (Pvb) Key Vendors Production Value List
Table 2025-2030 Global Polyvinyl Butyral (Pvb) Key Vendors Production Value Share List
Table 2025-2030 Global Polyvinyl Butyral (Pvb) Demand List By Type
Table 2025-2030 Global Polyvinyl Butyral (Pvb) Demand Market Share List By Type
Table 2025-2030 Polyvinyl Butyral (Pvb) Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Polyvinyl Butyral (Pvb) Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Polyvinyl Butyral (Pvb) Market Size And Cagr
Figure 2020-2030 North America Polyvinyl Butyral (Pvb) Market Volume And Cagr
Figure 2020-2030 South America Polyvinyl Butyral (Pvb) Market Size And Cagr
Figure 2020-2030 South America Polyvinyl Butyral (Pvb) Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Polyvinyl Butyral (Pvb) Market Size And Cagr
Figure 2020-2030 Asia & Pacific Polyvinyl Butyral (Pvb) Market Volume And Cagr
Figure 2020-2030 Europe Polyvinyl Butyral (Pvb) Market Size And Cagr
Figure 2020-2030 Europe Polyvinyl Butyral (Pvb) Market Volume And Cagr
Figure 2020-2030 Mea Polyvinyl Butyral (Pvb) Market Size And Cagr
Figure 2020-2030 Mea Polyvinyl Butyral (Pvb) Market Volume And Cagr
Figure 2020-2025 Global Polyvinyl Butyral (Pvb) Capacity Production And Growth Rate
Figure 2020-2025 Global Polyvinyl Butyral (Pvb) Production Value And Growth Rate
Figure 2025-2030 Global Polyvinyl Butyral (Pvb) Capacity Production And Growth Rate
Figure 2025-2030 Global Polyvinyl Butyral (Pvb) Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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