PMMA Sheet Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-05-25 Pages: 99
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PMMA Sheet Market Summary
Introduction
PMMA (Polymethyl Methacrylate) Sheet, commonly known as acrylic sheet, is a transparent thermoplastic valued for its optical clarity, durability, and versatility across applications like interior design, lighting, retail displays, medical devices, sanitary ware, industrial uses, and others. The industry is characterized by its focus on lightweight, impact-resistant, and weather-resistant materials, driven by demand for aesthetically appealing and functional solutions in construction, automotive, and healthcare sectors. Key trends include sustainable production methods, such as bio-based PMMA, advanced recycling technologies, and high-performance coatings for enhanced durability. The market is propelled by urbanization, increasing demand for energy-efficient building materials, and the rise of innovative retail and medical applications.

Market Size and Growth Forecast
The global PMMA Sheet market was valued at USD 2.8–4.6 billion in 2024, with an estimated CAGR of 5.0%–7.0% from 2025 to 2030, driven by demand for sustainable and high-performance materials.

Regional Analysis
North America is projected to grow at a CAGR of 4.8%–6.8%, with the U.S. leading due to its advanced construction and medical sectors, focusing on sustainable and high-clarity PMMA sheets.
Europe is expected to achieve a CAGR of 4.5%–6.5%, with Germany and the UK driving demand, emphasizing eco-friendly materials for lighting and retail applications.
Asia Pacific is anticipated to record the highest growth at 5.5%–7.5%, driven by China and India, where construction and automotive industries fuel PMMA demand, with trends toward cost-effective and recyclable solutions.
Rest of the World, particularly Brazil, is expected to grow at 4.3%–6.3%, with trends toward industrial and sanitary ware applications.

Application Analysis
Interior applications are estimated to grow at a CAGR of 5.2%–7.2%, driven by PMMA’s use in decorative panels and furniture, with trends favoring customizable and sustainable designs.
Lighting applications are projected to expand at 5.0%–7.0%, supported by PMMA’s use in LED diffusers and fixtures, with innovations in energy-efficient lighting.
Retail applications are expected to grow at 5.3%–7.3%, as PMMA enhances display aesthetics, with trends toward durable and visually appealing signage.
Medical applications are anticipated to rise at 5.5%–7.5%, focusing on PMMA’s use in diagnostic equipment and implants, with trends toward biocompatible materials.
Sanitary Ware applications are projected to grow at 4.8%–6.8%, driven by PMMA’s use in bathtubs and shower enclosures, with trends toward anti-slip coatings.
Industrial applications are expected to grow at 5.0%–7.0%, as PMMA supports machinery covers and protective panels, with innovations in impact resistance.
Other applications, including automotive and aerospace, are anticipated to grow at 4.5%–6.5%, emphasizing lightweight and durable properties.

Key Market Players
CHIMEI, based in Tainan, Taiwan, is a leading producer of PMMA sheets, offering high-clarity solutions for lighting and retail applications, known for its focus on quality and innovation.
Kuraray, headquartered in Tokyo, Japan, specializes in PMMA sheets for medical and industrial uses, emphasizing sustainable production and advanced material technologies.
Mitsubishi Chemical, based in Tokyo, Japan, provides PMMA sheets for interior and sanitary ware applications, renowned for its durability and eco-friendly solutions.
Trinseo, headquartered in Berwyn, Pennsylvania, USA, offers PMMA sheets for automotive and lighting applications, focusing on high-performance and recyclable materials.
Sumipex TechSheet Co. Ltd., based in Thailand, produces cost-effective PMMA sheets for retail and industrial uses, known for its scalable production capabilities.
Plaskolite, headquartered in Columbus, Ohio, USA, specializes in PMMA sheets for lighting and medical applications, emphasizing optical clarity and impact resistance.
3A Composites, based in Steinhausen, Switzerland, provides PMMA sheets for interior and retail applications, known for its innovative and sustainable designs.
Xintao, based in China, offers PMMA sheets for sanitary ware and industrial applications, focusing on cost-competitive and high-quality solutions.

Porter’s Five Forces Analysis
● The threat of new entrants is moderate; high capital costs and technical expertise required for PMMA production create barriers, though demand attracts niche players.
● The threat of substitutes is moderate; alternatives like polycarbonate and glass compete, but PMMA’s clarity and versatility maintain its edge.
● Buyer power is moderate; large manufacturers in construction and retail negotiate pricing, but PMMA’s specialized properties limit buyer leverage.
● Supplier power is low; raw materials like methyl methacrylate are widely available, reducing supplier influence.
● Competitive rivalry is high; key players differentiate through sustainable production, advanced coatings, and application-specific innovations.

Market Opportunities and Challenges
Opportunities
● Rising demand for sustainable building materials drives PMMA adoption.
● Advancements in bio-based and recyclable PMMA enhance market growth.
● Emerging markets in Asia Pacific offer expansion opportunities due to urbanization.
Challenges
● High production costs limit PMMA adoption in cost-sensitive applications.
● Regulatory scrutiny on chemical plastics increases compliance costs.
● Competition from lower-cost alternatives like polycarbonate challenges market share.

Growth Trend Analysis
The PMMA Sheet market is growing steadily, driven by demand for high-performance and sustainable materials. On September 4, 2024, Polyvantis launched as a PMMA and PC sheet specialist, uniting Plexiglas, Acrylite, and Lexan brands from Sabic and Röhm. On October 1, 2024, Abu Dhabi’s ADNOC acquired Covestro for $16 billion, strengthening PMMA production capabilities. On March 13, 2025, Asia Poly’s EcoGreen Monomer began supplying DMMA to Sumitomo, supporting sustainable PMMA production. On March 27, 2025, the Indian government imposed a five-year anti-dumping duty on Chinese acrylic surfaces, boosting domestic PMMA demand. These developments align with a projected CAGR of 5.0%–7.0% through 2030, reflecting PMMA’s growing role in diverse applications.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Pmma Sheet Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Pmma Sheet by Region
8.2 Import of Pmma Sheet by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Pmma Sheet Market in North America (2020-2030)
9.1 Pmma Sheet Market Size
9.2 Pmma Sheet Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Pmma Sheet Market in South America (2020-2030)
10.1 Pmma Sheet Market Size
10.2 Pmma Sheet Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Pmma Sheet Market in Asia & Pacific (2020-2030)
11.1 Pmma Sheet Market Size
11.2 Pmma Sheet Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Pmma Sheet Market in Europe (2020-2030)
12.1 Pmma Sheet Market Size
12.2 Pmma Sheet Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Pmma Sheet Market in MEA (2020-2030)
13.1 Pmma Sheet Market Size
13.2 Pmma Sheet Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Pmma Sheet Market (2020-2030)
14.1 Pmma Sheet Market Size
14.2 Pmma Sheet Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Pmma Sheet Market Forecast (2021-2026)
15.1 Pmma Sheet Market Size Forecast
15.2 Pmma Sheet Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 CHIMEI
15.1.1 Company Profile
15.1.2 Main Business and PMMA Sheet Information
15.1.3 SWOT Analysis of CHIMEI
15.1.4 CHIMEI PMMA Sheet Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Kuraray
15.2.1 Company Profile
15.2.2 Main Business and PMMA Sheet Information
15.2.3 SWOT Analysis of Kuraray
15.2.4 Kuraray PMMA Sheet Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Mitsubishi Chemical
15.3.1 Company Profile
15.3.2 Main Business and PMMA Sheet Information
15.3.3 SWOT Analysis of Mitsubishi Chemical
15.3.4 Mitsubishi Chemical PMMA Sheet Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Trinseo
15.4.1 Company Profile
15.4.2 Main Business and PMMA Sheet Information
15.4.3 SWOT Analysis of Trinseo
15.4.4 Trinseo PMMA Sheet Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Sumipex TechSheet Co. Ltd
15.5.1 Company Profile
15.5.2 Main Business and PMMA Sheet Information
15.5.3 SWOT Analysis of Sumipex TechSheet Co. Ltd
15.5.4 Sumipex TechSheet Co. Ltd PMMA Sheet Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Plaskolite
15.6.1 Company Profile
15.6.2 Main Business and PMMA Sheet Information
15.6.3 SWOT Analysis of Plaskolite
15.6.4 Plaskolite PMMA Sheet Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 3A Composites
15.7.1 Company Profile
15.7.2 Main Business and PMMA Sheet Information
15.7.3 SWOT Analysis of 3A Composites
15.7.4 3A Composites PMMA Sheet Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Xintao
15.8.1 Company Profile
15.8.2 Main Business and PMMA Sheet Information
15.8.3 SWOT Analysis of Xintao
15.8.4 Xintao PMMA Sheet Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Pmma Sheet Report
Table Data Sources Of Pmma Sheet Report
Table Major Assumptions Of Pmma Sheet Report
Table Pmma Sheet Classification
Table Pmma Sheet Applications List
Table Drivers Of Pmma Sheet Market
Table Restraints Of Pmma Sheet Market
Table Opportunities Of Pmma Sheet Market
Table Threats Of Pmma Sheet Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Pmma Sheet
Table Cost Structure Analysis Of Pmma Sheet
Table Key End Users List
Table Latest News Of Pmma Sheet Market
Table Merger And Acquisition List
Table Planned/Future Project Of Pmma Sheet Market
Table Policy Of Pmma Sheet Market
Table 2020-2030 Regional Export Of Pmma Sheet
Table 2020-2030 Regional Import Of Pmma Sheet
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Pmma Sheet Market Size And Market Volume List
Table 2020-2030 North America Pmma Sheet Demand List By Application
Table 2020-2025 North America Pmma Sheet Key Players Sales List
Table 2020-2025 North America Pmma Sheet Key Players Market Share List
Table 2020-2030 North America Pmma Sheet Demand List By Type
Table 2020-2025 North America Pmma Sheet Price List By Type
Table 2020-2030 United States Pmma Sheet Market Size And Market Volume List
Table 2020-2030 United States Pmma Sheet Import & Export List
Table 2020-2030 Canada Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Canada Pmma Sheet Import & Export List
Table 2020-2030 Mexico Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Mexico Pmma Sheet Import & Export List
Table 2020-2030 South America Pmma Sheet Market Size And Market Volume List
Table 2020-2030 South America Pmma Sheet Demand List By Application
Table 2020-2025 South America Pmma Sheet Key Players Sales List
Table 2020-2025 South America Pmma Sheet Key Players Market Share List
Table 2020-2030 South America Pmma Sheet Demand List By Type
Table 2020-2025 South America Pmma Sheet Price List By Type
Table 2020-2030 Brazil Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Brazil Pmma Sheet Import & Export List
Table 2020-2030 Argentina Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Argentina Pmma Sheet Import & Export List
Table 2020-2030 Chile Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Chile Pmma Sheet Import & Export List
Table 2020-2030 Peru Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Peru Pmma Sheet Import & Export List
Table 2020-2030 Asia & Pacific Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Pmma Sheet Demand List By Application
Table 2020-2025 Asia & Pacific Pmma Sheet Key Players Sales List
Table 2020-2025 Asia & Pacific Pmma Sheet Key Players Market Share List
Table 2020-2030 Asia & Pacific Pmma Sheet Demand List By Type
Table 2020-2025 Asia & Pacific Pmma Sheet Price List By Type
Table 2020-2030 China Pmma Sheet Market Size And Market Volume List
Table 2020-2030 China Pmma Sheet Import & Export List
Table 2020-2030 India Pmma Sheet Market Size And Market Volume List
Table 2020-2030 India Pmma Sheet Import & Export List
Table 2020-2030 Japan Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Japan Pmma Sheet Import & Export List
Table 2020-2030 South Korea Pmma Sheet Market Size And Market Volume List
Table 2020-2030 South Korea Pmma Sheet Import & Export List
Table 2020-2030 Southeast Asia Pmma Sheet Market Size List
Table 2020-2030 Southeast Asia Pmma Sheet Market Volume List
Table 2020-2030 Southeast Asia Pmma Sheet Import List
Table 2020-2030 Southeast Asia Pmma Sheet Export List
Table 2020-2030 Australia Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Australia Pmma Sheet Import & Export List
Table 2020-2030 Europe Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Europe Pmma Sheet Demand List By Application
Table 2020-2025 Europe Pmma Sheet Key Players Sales List
Table 2020-2025 Europe Pmma Sheet Key Players Market Share List
Table 2020-2030 Europe Pmma Sheet Demand List By Type
Table 2020-2025 Europe Pmma Sheet Price List By Type
Table 2020-2030 Germany Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Germany Pmma Sheet Import & Export List
Table 2020-2030 France Pmma Sheet Market Size And Market Volume List
Table 2020-2030 France Pmma Sheet Import & Export List
Table 2020-2030 United Kingdom Pmma Sheet Market Size And Market Volume List
Table 2020-2030 United Kingdom Pmma Sheet Import & Export List
Table 2020-2030 Italy Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Italy Pmma Sheet Import & Export List
Table 2020-2030 Spain Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Spain Pmma Sheet Import & Export List
Table 2020-2030 Belgium Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Belgium Pmma Sheet Import & Export List
Table 2020-2030 Netherlands Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Netherlands Pmma Sheet Import & Export List
Table 2020-2030 Austria Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Austria Pmma Sheet Import & Export List
Table 2020-2030 Poland Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Poland Pmma Sheet Import & Export List
Table 2020-2030 Russia Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Russia Pmma Sheet Import & Export List
Table 2020-2030 Mea Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Mea Pmma Sheet Demand List By Application
Table 2020-2025 Mea Pmma Sheet Key Players Sales List
Table 2020-2025 Mea Pmma Sheet Key Players Market Share List
Table 2020-2030 Mea Pmma Sheet Demand List By Type
Table 2020-2025 Mea Pmma Sheet Price List By Type
Table 2020-2030 Egypt Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Egypt Pmma Sheet Import & Export List
Table 2020-2030 Israel Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Israel Pmma Sheet Import & Export List
Table 2020-2030 South Africa Pmma Sheet Market Size And Market Volume List
Table 2020-2030 South Africa Pmma Sheet Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Pmma Sheet Import & Export List
Table 2020-2030 Turkey Pmma Sheet Market Size And Market Volume List
Table 2020-2030 Turkey Pmma Sheet Import & Export List
Table 2020-2025 Global Pmma Sheet Market Size List By Region
Table 2020-2025 Global Pmma Sheet Market Size Share List By Region
Table 2020-2025 Global Pmma Sheet Market Volume List By Region
Table 2020-2025 Global Pmma Sheet Market Volume Share List By Region
Table 2020-2025 Global Pmma Sheet Demand List By Application
Table 2020-2025 Global Pmma Sheet Demand Market Share List By Application
Table 2020-2025 Global Pmma Sheet Capacity List
Table 2020-2025 Global Pmma Sheet Key Vendors Capacity Share List
Table 2020-2025 Global Pmma Sheet Key Vendors Production List
Table 2020-2025 Global Pmma Sheet Key Vendors Production Share List
Table 2020-2025 Global Pmma Sheet Key Vendors Production Value List
Table 2020-2025 Global Pmma Sheet Key Vendors Production Value Share List
Table 2020-2025 Global Pmma Sheet Demand List By Type
Table 2020-2025 Global Pmma Sheet Demand Market Share List By Type
Table 2020-2025 Regional Pmma Sheet Price List
Table 2025-2030 Global Pmma Sheet Market Size List By Region
Table 2025-2030 Global Pmma Sheet Market Size Share List By Region
Table 2025-2030 Global Pmma Sheet Market Volume List By Region
Table 2025-2030 Global Pmma Sheet Market Volume Share List By Region
Table 2025-2030 Global Pmma Sheet Demand List By Application
Table 2025-2030 Global Pmma Sheet Demand Market Share List By Application
Table 2025-2030 Global Pmma Sheet Capacity List
Table 2025-2030 Global Pmma Sheet Key Vendors Capacity Share List
Table 2025-2030 Global Pmma Sheet Key Vendors Production List
Table 2025-2030 Global Pmma Sheet Key Vendors Production Share List
Table 2025-2030 Global Pmma Sheet Key Vendors Production Value List
Table 2025-2030 Global Pmma Sheet Key Vendors Production Value Share List
Table 2025-2030 Global Pmma Sheet Demand List By Type
Table 2025-2030 Global Pmma Sheet Demand Market Share List By Type
Table 2025-2030 Pmma Sheet Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Pmma Sheet Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Pmma Sheet Market Size And Cagr
Figure 2020-2030 North America Pmma Sheet Market Volume And Cagr
Figure 2020-2030 South America Pmma Sheet Market Size And Cagr
Figure 2020-2030 South America Pmma Sheet Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Pmma Sheet Market Size And Cagr
Figure 2020-2030 Asia & Pacific Pmma Sheet Market Volume And Cagr
Figure 2020-2030 Europe Pmma Sheet Market Size And Cagr
Figure 2020-2030 Europe Pmma Sheet Market Volume And Cagr
Figure 2020-2030 Mea Pmma Sheet Market Size And Cagr
Figure 2020-2030 Mea Pmma Sheet Market Volume And Cagr
Figure 2020-2025 Global Pmma Sheet Capacity Production And Growth Rate
Figure 2020-2025 Global Pmma Sheet Production Value And Growth Rate
Figure 2025-2030 Global Pmma Sheet Capacity Production And Growth Rate
Figure 2025-2030 Global Pmma Sheet Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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