Die Attach Adhesive Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type

By: HDIN Research Published: 2025-05-25 Pages: 92
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Die Attach Adhesive Market Summary
Introduction
Die Attach Adhesive is a critical material used in semiconductor packaging to bond microchips to substrates, valued for its thermal conductivity, electrical insulation, and reliability. The industry is characterized by its focus on high-performance adhesives, driven by demand for miniaturized electronics, 5G technologies, and electric vehicles. Key trends include conductive and non-conductive adhesives, low-temperature curing, and integration with high-density packaging. The market is propelled by the growth of semiconductor manufacturing, increasing demand for advanced electronics, and advancements in adhesive technologies.

Market Size and Growth Forecast
The global Die Attach Adhesive market was valued at USD 510–950 million in 2024, with an estimated CAGR of 6.5%–8.5% from 2025 to 2030, driven by demand for advanced semiconductor packaging.

Regional Analysis
North America is projected to grow at a CAGR of 6.2%–8.2%, with the U.S. leading due to its semiconductor and electronics sectors, focusing on high-performance adhesives.
Europe is expected to achieve a CAGR of 6.0%–8.0%, with Germany driving demand, emphasizing sustainable adhesives for electronics.
Asia Pacific is anticipated to record the highest growth at 7.0%–9.0%, driven by China, Japan, and South Korea, where semiconductor industries fuel adhesive demand, with trends toward 5G packaging.
Rest of the World, particularly Brazil, is expected to grow at 5.8%–7.8%, with trends toward industrial electronics applications.

Type Analysis
Conductive Paste is estimated to grow at a CAGR of 6.8%–8.8%, driven by its use in high-power electronics, with trends favoring high thermal conductivity.
Non-conductive Paste is projected to expand at 6.2%–8.2%, supported by use in insulated bonding, with innovations in low-temperature curing.

Key Market Players
DuPont, based in Wilmington, Delaware, USA, is a leader in die attach adhesive production, offering solutions for semiconductor packaging, known for its innovative technologies.
Resonac, headquartered in Tokyo, Japan, specializes in conductive adhesives for electronics, emphasizing reliable bonding.
Henkel, based in Düsseldorf, Germany, produces die attach adhesives for 5G applications, focusing on sustainable solutions.
Sumitomo Bakelite, based in Tokyo, Japan, offers non-conductive adhesives for semiconductor packaging, known for its advanced technologies.
Indium Corporation, headquartered in Clinton, New York, USA, provides conductive adhesives for high-power electronics, emphasizing thermal management.
NAMICS Corporation, based in Niigata, Japan, produces die attach adhesives for miniaturized electronics, focusing on precision bonding.
Shin-Etsu Chemical, headquartered in Tokyo, Japan, offers adhesives for semiconductor applications, known for its high-reliability materials.
Palomar Technologies, based in Carlsbad, California, USA, provides die attach adhesives for advanced packaging, emphasizing innovative solutions.

Porter’s Five Forces Analysis
● The threat of new entrants is low; high R&D costs and technical expertise required for die attach adhesive production create significant barriers.
● The threat of substitutes is moderate; alternative adhesives like epoxies compete, but die attach adhesive’s properties maintain its edge.
● Buyer power is moderate; semiconductor manufacturers negotiate pricing, but specialized applications limit buyer leverage.
● Supplier power is low; raw materials like silver and resins are widely available, reducing supplier influence.
● Competitive rivalry is high; key players differentiate through high-performance and sustainable formulations.

Market Opportunities and Challenges
Opportunities
● Rising demand for 5G and electric vehicle electronics drives die attach adhesive adoption.
● Advancements in low-temperature curing enhance market growth.
● Emerging markets in Asia Pacific offer expansion opportunities due to semiconductor growth.
Challenges
● High production costs limit die attach adhesive adoption in cost-sensitive applications.
● Regulatory scrutiny on chemical adhesives increases compliance costs.
● Complexity of high-density packaging hinders market scalability.

Growth Trend Analysis
The Die Attach Adhesive market is growing steadily, driven by demand for advanced semiconductor packaging. On March 26, 2025, Palomar Technologies relocated its Advanced Solutions Division in Asia to a larger facility to meet rising demand. On April 7, 2025, Mycronic’s Global Technologies division acquired RoBAT, enhancing PCB signal quality testing for semiconductor applications. On May 22, 2025, Indium Corporation featured materials solutions for semiconductor packaging at ECTC, highlighting advanced adhesives. These developments align with a projected CAGR of 6.5%–8.5% through 2030, reflecting die attach adhesive’s growing role in electronics.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Die Attach Adhesive Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Die Attach Adhesive by Region
8.2 Import of Die Attach Adhesive by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Die Attach Adhesive Market in North America (2020-2030)
9.1 Die Attach Adhesive Market Size
9.2 Die Attach Adhesive Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Die Attach Adhesive Market in South America (2020-2030)
10.1 Die Attach Adhesive Market Size
10.2 Die Attach Adhesive Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Die Attach Adhesive Market in Asia & Pacific (2020-2030)
11.1 Die Attach Adhesive Market Size
11.2 Die Attach Adhesive Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Die Attach Adhesive Market in Europe (2020-2030)
12.1 Die Attach Adhesive Market Size
12.2 Die Attach Adhesive Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Die Attach Adhesive Market in MEA (2020-2030)
13.1 Die Attach Adhesive Market Size
13.2 Die Attach Adhesive Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Die Attach Adhesive Market (2020-2030)
14.1 Die Attach Adhesive Market Size
14.2 Die Attach Adhesive Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Die Attach Adhesive Market Forecast (2021-2026)
15.1 Die Attach Adhesive Market Size Forecast
15.2 Die Attach Adhesive Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 DuPont
15.1.1 Company Profile
15.1.2 Main Business and Die Attach Adhesive Information
15.1.3 SWOT Analysis of DuPont
15.1.4 DuPont Die Attach Adhesive Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Resonac
15.2.1 Company Profile
15.2.2 Main Business and Die Attach Adhesive Information
15.2.3 SWOT Analysis of Resonac
15.2.4 Resonac Die Attach Adhesive Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Henkel
15.3.1 Company Profile
15.3.2 Main Business and Die Attach Adhesive Information
15.3.3 SWOT Analysis of Henkel
15.3.4 Henkel Die Attach Adhesive Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Sumitomo Bakelite
15.4.1 Company Profile
15.4.2 Main Business and Die Attach Adhesive Information
15.4.3 SWOT Analysis of Sumitomo Bakelite
15.4.4 Sumitomo Bakelite Die Attach Adhesive Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Indium Corporation
15.5.1 Company Profile
15.5.2 Main Business and Die Attach Adhesive Information
15.5.3 SWOT Analysis of Indium Corporation
15.5.4 Indium Corporation Die Attach Adhesive Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 NAMICS Corporation
15.6.1 Company Profile
15.6.2 Main Business and Die Attach Adhesive Information
15.6.3 SWOT Analysis of NAMICS Corporation
15.6.4 NAMICS Corporation Die Attach Adhesive Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Shin-Etsu Chemical
15.7.1 Company Profile
15.7.2 Main Business and Die Attach Adhesive Information
15.7.3 SWOT Analysis of Shin-Etsu Chemical
15.7.4 Shin-Etsu Chemical Die Attach Adhesive Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Palomar Technologies
15.8.1 Company Profile
15.8.2 Main Business and Die Attach Adhesive Information
15.8.3 SWOT Analysis of Palomar Technologies
15.8.4 Palomar Technologies Die Attach Adhesive Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Die Attach Adhesive Report
Table Data Sources Of Die Attach Adhesive Report
Table Major Assumptions Of Die Attach Adhesive Report
Table Die Attach Adhesive Classification
Table Die Attach Adhesive Applications List
Table Drivers Of Die Attach Adhesive Market
Table Restraints Of Die Attach Adhesive Market
Table Opportunities Of Die Attach Adhesive Market
Table Threats Of Die Attach Adhesive Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Die Attach Adhesive
Table Cost Structure Analysis Of Die Attach Adhesive
Table Key End Users List
Table Latest News Of Die Attach Adhesive Market
Table Merger And Acquisition List
Table Planned/Future Project Of Die Attach Adhesive Market
Table Policy Of Die Attach Adhesive Market
Table 2020-2030 Regional Export Of Die Attach Adhesive
Table 2020-2030 Regional Import Of Die Attach Adhesive
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 North America Die Attach Adhesive Demand List By Application
Table 2020-2025 North America Die Attach Adhesive Key Players Sales List
Table 2020-2025 North America Die Attach Adhesive Key Players Market Share List
Table 2020-2030 North America Die Attach Adhesive Demand List By Type
Table 2020-2025 North America Die Attach Adhesive Price List By Type
Table 2020-2030 United States Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 United States Die Attach Adhesive Import & Export List
Table 2020-2030 Canada Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Canada Die Attach Adhesive Import & Export List
Table 2020-2030 Mexico Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Mexico Die Attach Adhesive Import & Export List
Table 2020-2030 South America Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 South America Die Attach Adhesive Demand List By Application
Table 2020-2025 South America Die Attach Adhesive Key Players Sales List
Table 2020-2025 South America Die Attach Adhesive Key Players Market Share List
Table 2020-2030 South America Die Attach Adhesive Demand List By Type
Table 2020-2025 South America Die Attach Adhesive Price List By Type
Table 2020-2030 Brazil Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Brazil Die Attach Adhesive Import & Export List
Table 2020-2030 Argentina Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Argentina Die Attach Adhesive Import & Export List
Table 2020-2030 Chile Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Chile Die Attach Adhesive Import & Export List
Table 2020-2030 Peru Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Peru Die Attach Adhesive Import & Export List
Table 2020-2030 Asia & Pacific Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Die Attach Adhesive Demand List By Application
Table 2020-2025 Asia & Pacific Die Attach Adhesive Key Players Sales List
Table 2020-2025 Asia & Pacific Die Attach Adhesive Key Players Market Share List
Table 2020-2030 Asia & Pacific Die Attach Adhesive Demand List By Type
Table 2020-2025 Asia & Pacific Die Attach Adhesive Price List By Type
Table 2020-2030 China Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 China Die Attach Adhesive Import & Export List
Table 2020-2030 India Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 India Die Attach Adhesive Import & Export List
Table 2020-2030 Japan Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Japan Die Attach Adhesive Import & Export List
Table 2020-2030 South Korea Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 South Korea Die Attach Adhesive Import & Export List
Table 2020-2030 Southeast Asia Die Attach Adhesive Market Size List
Table 2020-2030 Southeast Asia Die Attach Adhesive Market Volume List
Table 2020-2030 Southeast Asia Die Attach Adhesive Import List
Table 2020-2030 Southeast Asia Die Attach Adhesive Export List
Table 2020-2030 Australia Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Australia Die Attach Adhesive Import & Export List
Table 2020-2030 Europe Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Europe Die Attach Adhesive Demand List By Application
Table 2020-2025 Europe Die Attach Adhesive Key Players Sales List
Table 2020-2025 Europe Die Attach Adhesive Key Players Market Share List
Table 2020-2030 Europe Die Attach Adhesive Demand List By Type
Table 2020-2025 Europe Die Attach Adhesive Price List By Type
Table 2020-2030 Germany Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Germany Die Attach Adhesive Import & Export List
Table 2020-2030 France Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 France Die Attach Adhesive Import & Export List
Table 2020-2030 United Kingdom Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 United Kingdom Die Attach Adhesive Import & Export List
Table 2020-2030 Italy Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Italy Die Attach Adhesive Import & Export List
Table 2020-2030 Spain Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Spain Die Attach Adhesive Import & Export List
Table 2020-2030 Belgium Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Belgium Die Attach Adhesive Import & Export List
Table 2020-2030 Netherlands Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Netherlands Die Attach Adhesive Import & Export List
Table 2020-2030 Austria Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Austria Die Attach Adhesive Import & Export List
Table 2020-2030 Poland Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Poland Die Attach Adhesive Import & Export List
Table 2020-2030 Russia Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Russia Die Attach Adhesive Import & Export List
Table 2020-2030 Mea Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Mea Die Attach Adhesive Demand List By Application
Table 2020-2025 Mea Die Attach Adhesive Key Players Sales List
Table 2020-2025 Mea Die Attach Adhesive Key Players Market Share List
Table 2020-2030 Mea Die Attach Adhesive Demand List By Type
Table 2020-2025 Mea Die Attach Adhesive Price List By Type
Table 2020-2030 Egypt Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Egypt Die Attach Adhesive Import & Export List
Table 2020-2030 Israel Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Israel Die Attach Adhesive Import & Export List
Table 2020-2030 South Africa Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 South Africa Die Attach Adhesive Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Die Attach Adhesive Import & Export List
Table 2020-2030 Turkey Die Attach Adhesive Market Size And Market Volume List
Table 2020-2030 Turkey Die Attach Adhesive Import & Export List
Table 2020-2025 Global Die Attach Adhesive Market Size List By Region
Table 2020-2025 Global Die Attach Adhesive Market Size Share List By Region
Table 2020-2025 Global Die Attach Adhesive Market Volume List By Region
Table 2020-2025 Global Die Attach Adhesive Market Volume Share List By Region
Table 2020-2025 Global Die Attach Adhesive Demand List By Application
Table 2020-2025 Global Die Attach Adhesive Demand Market Share List By Application
Table 2020-2025 Global Die Attach Adhesive Capacity List
Table 2020-2025 Global Die Attach Adhesive Key Vendors Capacity Share List
Table 2020-2025 Global Die Attach Adhesive Key Vendors Production List
Table 2020-2025 Global Die Attach Adhesive Key Vendors Production Share List
Table 2020-2025 Global Die Attach Adhesive Key Vendors Production Value List
Table 2020-2025 Global Die Attach Adhesive Key Vendors Production Value Share List
Table 2020-2025 Global Die Attach Adhesive Demand List By Type
Table 2020-2025 Global Die Attach Adhesive Demand Market Share List By Type
Table 2020-2025 Regional Die Attach Adhesive Price List
Table 2025-2030 Global Die Attach Adhesive Market Size List By Region
Table 2025-2030 Global Die Attach Adhesive Market Size Share List By Region
Table 2025-2030 Global Die Attach Adhesive Market Volume List By Region
Table 2025-2030 Global Die Attach Adhesive Market Volume Share List By Region
Table 2025-2030 Global Die Attach Adhesive Demand List By Application
Table 2025-2030 Global Die Attach Adhesive Demand Market Share List By Application
Table 2025-2030 Global Die Attach Adhesive Capacity List
Table 2025-2030 Global Die Attach Adhesive Key Vendors Capacity Share List
Table 2025-2030 Global Die Attach Adhesive Key Vendors Production List
Table 2025-2030 Global Die Attach Adhesive Key Vendors Production Share List
Table 2025-2030 Global Die Attach Adhesive Key Vendors Production Value List
Table 2025-2030 Global Die Attach Adhesive Key Vendors Production Value Share List
Table 2025-2030 Global Die Attach Adhesive Demand List By Type
Table 2025-2030 Global Die Attach Adhesive Demand Market Share List By Type
Table 2025-2030 Die Attach Adhesive Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Die Attach Adhesive Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Die Attach Adhesive Market Size And Cagr
Figure 2020-2030 North America Die Attach Adhesive Market Volume And Cagr
Figure 2020-2030 South America Die Attach Adhesive Market Size And Cagr
Figure 2020-2030 South America Die Attach Adhesive Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Die Attach Adhesive Market Size And Cagr
Figure 2020-2030 Asia & Pacific Die Attach Adhesive Market Volume And Cagr
Figure 2020-2030 Europe Die Attach Adhesive Market Size And Cagr
Figure 2020-2030 Europe Die Attach Adhesive Market Volume And Cagr
Figure 2020-2030 Mea Die Attach Adhesive Market Size And Cagr
Figure 2020-2030 Mea Die Attach Adhesive Market Volume And Cagr
Figure 2020-2025 Global Die Attach Adhesive Capacity Production And Growth Rate
Figure 2020-2025 Global Die Attach Adhesive Production Value And Growth Rate
Figure 2025-2030 Global Die Attach Adhesive Capacity Production And Growth Rate
Figure 2025-2030 Global Die Attach Adhesive Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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