Zinc Picolinate Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
Zinc picolinate is a highly bioavailable zinc compound formed by chelating zinc with picolinic acid, widely recognized for its superior absorption compared to other zinc salts like zinc gluconate or citrate. This compound is primarily used in health supplements and pharmaceuticals to address zinc deficiencies, support immune function, and promote skin health. The zinc picolinate market is relatively niche, driven by growing consumer awareness of nutritional supplementation and the increasing prevalence of zinc deficiency in populations worldwide. The industry is characterized by a concentrated group of specialized manufacturers, with production requiring precise chemical synthesis to ensure bioavailability and purity. Emerging trends include the development of fortified supplements targeting specific health concerns, such as immunity and cognitive health, and the integration of zinc picolinate into pharmaceutical formulations. However, challenges such as regulatory restrictions on supplement claims and competition from alternative zinc forms pose hurdles to market growth.
Market Size and Growth Forecast
The global zinc picolinate market is projected to reach USD 250–300 million by 2025, with an estimated compound annual growth rate (CAGR) of 5%–7% through 2030. This growth is propelled by rising demand for dietary supplements, increasing health consciousness, and expanding pharmaceutical applications in emerging markets.
Regional Analysis
North America is expected to lead the zinc picolinate market with a growth rate of 5.5%–7.5%, driven by the United States, where a robust health supplement industry and high consumer spending on wellness products fuel demand. Canada also contributes, with growing awareness of zinc’s immune-boosting benefits. Europe, with a growth rate of 4.5%–6.5%, sees strong consumption in Germany and the UK, supported by stringent quality standards and a mature nutraceutical market, though regulatory scrutiny of health claims limits growth. Asia Pacific, with a growth rate of 6%–8%, is led by China and India, where rising disposable incomes and increasing prevalence of zinc deficiency drive supplement adoption. Japan’s aging population further supports pharmaceutical applications. South America, with growth estimated at 4%–6%, is driven by Brazil’s expanding health and wellness sector. The Middle East and Africa, with a growth rate of 3.5%–5.5%, experience demand in South Africa and the UAE, though economic constraints and limited awareness hinder broader growth.
Application Analysis
Health Supplements: Expected to grow to USD 180–220 million by 2030 at a CAGR of 5.5%–7.5%, this segment dominates due to zinc picolinate’s high bioavailability, with trends focusing on immunity-focused and personalized nutrition products.
Pharmaceuticals: Projected to grow at 4.5%–6.5%, zinc picolinate is used in formulations for immune support and wound healing, with increasing adoption in prescription supplements for targeted therapies.
Key Market Players
Aurorium: A US-based specialty chemical company, Aurorium produces zinc picolinate for supplements and pharmaceuticals, focusing on high-purity formulations.
Jubilant Ingrevia Limited: An Indian firm, Jubilant Ingrevia supplies zinc picolinate for nutraceuticals, emphasizing cost-effective production for global markets.
Global Calcium: An Indian manufacturer, Global Calcium produces zinc picolinate for health supplements, targeting domestic and export markets with a focus on quality compliance.
Resonance Specialties Limited: An Indian company, Resonance Specialties manufactures zinc picolinate for pharmaceutical applications, known for its specialized chemical synthesis.
SUNWIN: A Chinese firm, SUNWIN supplies zinc picolinate for supplements, leveraging its large-scale production to serve Asia Pacific markets.
Process Specialty Chemicals: A US-based producer, Process Specialty Chemicals focuses on zinc picolinate for nutraceuticals, emphasizing bioavailability and purity.
Oceanic Laboratories: A US company with a 50 kg/month capacity, Oceanic Laboratories produces zinc picolinate for premium supplements, targeting niche health markets.
Porter’s Five Forces Analysis
●Threat of New Entrants: Moderate. The zinc picolinate market requires specialized chemical synthesis and compliance with stringent regulatory standards, creating barriers for new entrants. However, the growing supplement market and relatively low capital requirements for small-scale production encourage niche players, particularly in emerging economies, though established firms like Aurorium benefit from brand trust and economies of scale.
●Threat of Substitutes: Moderate to High. Alternative zinc compounds, such as zinc gluconate and zinc citrate, compete due to lower costs, though zinc picolinate’s superior bioavailability maintains its edge in premium supplements. Emerging bioavailable compounds like zinc bisglycinate may pose a future threat, particularly in cost-sensitive markets.
●Bargaining Power of Buyers: Moderate. Health supplement and pharmaceutical companies have some negotiating power due to multiple suppliers, but the niche nature of zinc picolinate and its specialized applications limit switching options, particularly for high-purity grades required in pharmaceuticals.
●Bargaining Power of Suppliers: Moderate. Suppliers of zinc and picolinic acid hold some leverage due to the need for high-purity raw materials, but global availability and standardized inputs reduce supplier power, though price volatility in zinc markets can impact costs.
●Competitive Rivalry: Moderate to High. The market is concentrated among specialized players like Jubilant Ingrevia and Aurorium, competing on bioavailability, quality, and pricing. Intense competition in the supplement segment drives innovation in formulation and branding, while smaller players in emerging markets focus on cost leadership, heightening rivalry.
Market Opportunities and Challenges
Opportunities
●Rising Health Consciousness: Growing global awareness of zinc’s role in immunity and overall health drives demand for zinc picolinate in supplements, particularly in aging populations and health-focused regions like North America and Europe.
●Pharmaceutical Innovations: Increasing use of zinc picolinate in targeted pharmaceutical therapies, such as immune support and dermatological treatments, offers growth potential in specialized medical markets.
●Emerging Market Expansion: Rapid urbanization and rising disposable incomes in Asia Pacific and Latin America boost supplement consumption, creating opportunities for manufacturers to penetrate underserved regions.
●Personalized Nutrition Trends: The shift toward customized health supplements, tailored to individual needs, supports demand for high-bioavailability zinc picolinate in premium products.
●Sustainability Focus: Developing eco-friendly synthesis processes aligns with consumer preferences for sustainable products, enabling manufacturers to differentiate in competitive markets.
Challenges
●Regulatory Restrictions: Stringent regulations on health claims for supplements in Europe and North America increase compliance costs and limit marketing flexibility, impacting market growth.
●Competition from Alternatives: Lower-cost zinc salts like gluconate and citrate challenge zinc picolinate’s market share in price-sensitive regions, requiring continuous education on its bioavailability benefits.
●Raw Material Price Volatility: Fluctuations in zinc and picolinic acid prices raise production costs, squeezing margins for manufacturers in competitive supplement markets.
●Consumer Awareness Gaps: Limited awareness of zinc picolinate’s benefits in emerging markets hinders adoption, necessitating significant investment in marketing and education.
●Supply Chain Constraints: Dependency on specialized raw materials exposes the market to supply chain disruptions, particularly for small-scale producers without diversified sourcing.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Zinc Picolinate Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Zinc Picolinate by Region
8.2 Import of Zinc Picolinate by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Zinc Picolinate Market in North America (2020-2030)
9.1 Zinc Picolinate Market Size
9.2 Zinc Picolinate Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Zinc Picolinate Market in South America (2020-2030)
10.1 Zinc Picolinate Market Size
10.2 Zinc Picolinate Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Zinc Picolinate Market in Asia & Pacific (2020-2030)
11.1 Zinc Picolinate Market Size
11.2 Zinc Picolinate Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Zinc Picolinate Market in Europe (2020-2030)
12.1 Zinc Picolinate Market Size
12.2 Zinc Picolinate Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Zinc Picolinate Market in MEA (2020-2030)
13.1 Zinc Picolinate Market Size
13.2 Zinc Picolinate Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Zinc Picolinate Market (2020-2030)
14.1 Zinc Picolinate Market Size
14.2 Zinc Picolinate Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Zinc Picolinate Market Forecast (2021-2026)
15.1 Zinc Picolinate Market Size Forecast
15.2 Zinc Picolinate Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Aurorium
15.1.1 Company Profile
15.1.2 Main Business and Zinc Picolinate Information
15.1.3 SWOT Analysis of Aurorium
15.1.4 Aurorium Zinc Picolinate Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Jubilant Ingrevia Limited
15.2.1 Company Profile
15.2.2 Main Business and Zinc Picolinate Information
15.2.3 SWOT Analysis of Jubilant Ingrevia Limited
15.2.4 Jubilant Ingrevia Limited Zinc Picolinate Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Global Calcium
15.3.1 Company Profile
15.3.2 Main Business and Zinc Picolinate Information
15.3.3 SWOT Analysis of Global Calcium
15.3.4 Global Calcium Zinc Picolinate Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Resonance Specialties Limited
15.4.1 Company Profile
15.4.2 Main Business and Zinc Picolinate Information
15.4.3 SWOT Analysis of Resonance Specialties Limited
15.4.4 Resonance Specialties Limited Zinc Picolinate Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 SUNWIN
15.5.1 Company Profile
15.5.2 Main Business and Zinc Picolinate Information
15.5.3 SWOT Analysis of SUNWIN
15.5.4 SUNWIN Zinc Picolinate Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Zinc Picolinate Report
Table Data Sources Of Zinc Picolinate Report
Table Major Assumptions Of Zinc Picolinate Report
Table Zinc Picolinate Classification
Table Zinc Picolinate Applications List
Table Drivers Of Zinc Picolinate Market
Table Restraints Of Zinc Picolinate Market
Table Opportunities Of Zinc Picolinate Market
Table Threats Of Zinc Picolinate Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Zinc Picolinate
Table Cost Structure Analysis Of Zinc Picolinate
Table Key End Users List
Table Latest News Of Zinc Picolinate Market
Table Merger And Acquisition List
Table Planned/Future Project Of Zinc Picolinate Market
Table Policy Of Zinc Picolinate Market
Table 2020-2030 Regional Export Of Zinc Picolinate
Table 2020-2030 Regional Import Of Zinc Picolinate
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 North America Zinc Picolinate Demand List By Application
Table 2020-2025 North America Zinc Picolinate Key Players Sales List
Table 2020-2025 North America Zinc Picolinate Key Players Market Share List
Table 2020-2030 North America Zinc Picolinate Demand List By Type
Table 2020-2025 North America Zinc Picolinate Price List By Type
Table 2020-2030 United States Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 United States Zinc Picolinate Import & Export List
Table 2020-2030 Canada Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Canada Zinc Picolinate Import & Export List
Table 2020-2030 Mexico Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Mexico Zinc Picolinate Import & Export List
Table 2020-2030 South America Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 South America Zinc Picolinate Demand List By Application
Table 2020-2025 South America Zinc Picolinate Key Players Sales List
Table 2020-2025 South America Zinc Picolinate Key Players Market Share List
Table 2020-2030 South America Zinc Picolinate Demand List By Type
Table 2020-2025 South America Zinc Picolinate Price List By Type
Table 2020-2030 Brazil Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Brazil Zinc Picolinate Import & Export List
Table 2020-2030 Argentina Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Argentina Zinc Picolinate Import & Export List
Table 2020-2030 Chile Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Chile Zinc Picolinate Import & Export List
Table 2020-2030 Peru Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Peru Zinc Picolinate Import & Export List
Table 2020-2030 Asia & Pacific Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Zinc Picolinate Demand List By Application
Table 2020-2025 Asia & Pacific Zinc Picolinate Key Players Sales List
Table 2020-2025 Asia & Pacific Zinc Picolinate Key Players Market Share List
Table 2020-2030 Asia & Pacific Zinc Picolinate Demand List By Type
Table 2020-2025 Asia & Pacific Zinc Picolinate Price List By Type
Table 2020-2030 China Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 China Zinc Picolinate Import & Export List
Table 2020-2030 India Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 India Zinc Picolinate Import & Export List
Table 2020-2030 Japan Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Japan Zinc Picolinate Import & Export List
Table 2020-2030 South Korea Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 South Korea Zinc Picolinate Import & Export List
Table 2020-2030 Southeast Asia Zinc Picolinate Market Size List
Table 2020-2030 Southeast Asia Zinc Picolinate Market Volume List
Table 2020-2030 Southeast Asia Zinc Picolinate Import List
Table 2020-2030 Southeast Asia Zinc Picolinate Export List
Table 2020-2030 Australia Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Australia Zinc Picolinate Import & Export List
Table 2020-2030 Europe Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Europe Zinc Picolinate Demand List By Application
Table 2020-2025 Europe Zinc Picolinate Key Players Sales List
Table 2020-2025 Europe Zinc Picolinate Key Players Market Share List
Table 2020-2030 Europe Zinc Picolinate Demand List By Type
Table 2020-2025 Europe Zinc Picolinate Price List By Type
Table 2020-2030 Germany Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Germany Zinc Picolinate Import & Export List
Table 2020-2030 France Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 France Zinc Picolinate Import & Export List
Table 2020-2030 United Kingdom Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 United Kingdom Zinc Picolinate Import & Export List
Table 2020-2030 Italy Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Italy Zinc Picolinate Import & Export List
Table 2020-2030 Spain Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Spain Zinc Picolinate Import & Export List
Table 2020-2030 Belgium Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Belgium Zinc Picolinate Import & Export List
Table 2020-2030 Netherlands Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Netherlands Zinc Picolinate Import & Export List
Table 2020-2030 Austria Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Austria Zinc Picolinate Import & Export List
Table 2020-2030 Poland Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Poland Zinc Picolinate Import & Export List
Table 2020-2030 Russia Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Russia Zinc Picolinate Import & Export List
Table 2020-2030 Mea Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Mea Zinc Picolinate Demand List By Application
Table 2020-2025 Mea Zinc Picolinate Key Players Sales List
Table 2020-2025 Mea Zinc Picolinate Key Players Market Share List
Table 2020-2030 Mea Zinc Picolinate Demand List By Type
Table 2020-2025 Mea Zinc Picolinate Price List By Type
Table 2020-2030 Egypt Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Egypt Zinc Picolinate Import & Export List
Table 2020-2030 Israel Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Israel Zinc Picolinate Import & Export List
Table 2020-2030 South Africa Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 South Africa Zinc Picolinate Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Zinc Picolinate Import & Export List
Table 2020-2030 Turkey Zinc Picolinate Market Size And Market Volume List
Table 2020-2030 Turkey Zinc Picolinate Import & Export List
Table 2020-2025 Global Zinc Picolinate Market Size List By Region
Table 2020-2025 Global Zinc Picolinate Market Size Share List By Region
Table 2020-2025 Global Zinc Picolinate Market Volume List By Region
Table 2020-2025 Global Zinc Picolinate Market Volume Share List By Region
Table 2020-2025 Global Zinc Picolinate Demand List By Application
Table 2020-2025 Global Zinc Picolinate Demand Market Share List By Application
Table 2020-2025 Global Zinc Picolinate Capacity List
Table 2020-2025 Global Zinc Picolinate Key Vendors Capacity Share List
Table 2020-2025 Global Zinc Picolinate Key Vendors Production List
Table 2020-2025 Global Zinc Picolinate Key Vendors Production Share List
Table 2020-2025 Global Zinc Picolinate Key Vendors Production Value List
Table 2020-2025 Global Zinc Picolinate Key Vendors Production Value Share List
Table 2020-2025 Global Zinc Picolinate Demand List By Type
Table 2020-2025 Global Zinc Picolinate Demand Market Share List By Type
Table 2020-2025 Regional Zinc Picolinate Price List
Table 2025-2030 Global Zinc Picolinate Market Size List By Region
Table 2025-2030 Global Zinc Picolinate Market Size Share List By Region
Table 2025-2030 Global Zinc Picolinate Market Volume List By Region
Table 2025-2030 Global Zinc Picolinate Market Volume Share List By Region
Table 2025-2030 Global Zinc Picolinate Demand List By Application
Table 2025-2030 Global Zinc Picolinate Demand Market Share List By Application
Table 2025-2030 Global Zinc Picolinate Capacity List
Table 2025-2030 Global Zinc Picolinate Key Vendors Capacity Share List
Table 2025-2030 Global Zinc Picolinate Key Vendors Production List
Table 2025-2030 Global Zinc Picolinate Key Vendors Production Share List
Table 2025-2030 Global Zinc Picolinate Key Vendors Production Value List
Table 2025-2030 Global Zinc Picolinate Key Vendors Production Value Share List
Table 2025-2030 Global Zinc Picolinate Demand List By Type
Table 2025-2030 Global Zinc Picolinate Demand Market Share List By Type
Table 2025-2030 Zinc Picolinate Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Zinc Picolinate Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Zinc Picolinate Market Size And Cagr
Figure 2020-2030 North America Zinc Picolinate Market Volume And Cagr
Figure 2020-2030 South America Zinc Picolinate Market Size And Cagr
Figure 2020-2030 South America Zinc Picolinate Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Zinc Picolinate Market Size And Cagr
Figure 2020-2030 Asia & Pacific Zinc Picolinate Market Volume And Cagr
Figure 2020-2030 Europe Zinc Picolinate Market Size And Cagr
Figure 2020-2030 Europe Zinc Picolinate Market Volume And Cagr
Figure 2020-2030 Mea Zinc Picolinate Market Size And Cagr
Figure 2020-2030 Mea Zinc Picolinate Market Volume And Cagr
Figure 2020-2025 Global Zinc Picolinate Capacity Production And Growth Rate
Figure 2020-2025 Global Zinc Picolinate Production Value And Growth Rate
Figure 2025-2030 Global Zinc Picolinate Capacity Production And Growth Rate
Figure 2025-2030 Global Zinc Picolinate Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |