Zinc Powder Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-05-25 Pages: 116
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Zinc Powder Market Summary
Introduction
Zinc powder is a finely divided form of zinc, typically produced from refined zinc ingots, used in applications ranging from corrosion-resistant coatings to chemical synthesis. Its high reactivity and surface area make it ideal for industrial processes like silver and gold smelting, paint formulations, and sewage treatment. The global zinc powder market is characterized by a fragmented structure, with a mix of large-scale producers and small to medium-sized enterprises. Production is heavily dependent on zinc concentrate availability, which has faced supply constraints due to declining ore grades and reduced mining capital expenditure. The market is segmented into spherical and flake zinc powder, with flake powder dominated by technical barriers and a single major player, ECKART. Emerging trends include the development of high-purity zinc powder for pharmaceutical applications and eco-friendly coatings, while challenges include raw material shortages and competition from alternative materials.

Market Size and Growth Forecast
The global zinc powder market is projected to reach USD 2.0–3.0 billion by 2025, with an estimated compound annual growth rate (CAGR) of 3%–5% through 2030. This growth is driven by steady demand in coatings, smelting, and emerging pharmaceutical applications, despite supply-side constraints in zinc concentrates.

Regional Analysis
Asia Pacific is expected to lead the zinc powder market with a growth rate of 4%–6%, driven by China, India, and South Korea. China, a major zinc producer, dominates consumption in coatings and smelting, supported by its vast industrial base. India’s infrastructure growth and South Korea’s advanced electronics sector fuel demand for zinc powder in paints and chemicals. North America, with a growth rate of 3%–5%, is led by the United States, where corrosion-resistant coatings and pharmaceutical applications drive consumption. Europe, with a growth rate of 2.5%–4.5%, sees demand in Germany and the UK for coatings and sewage treatment, though environmental regulations push for greener formulations. South America, with growth estimated at 3%–5%, is supported by Brazil’s mining and industrial sectors. The Middle East and Africa, with a growth rate of 2.5%–4.5%, experience demand in South Africa for smelting and coatings, though economic constraints limit growth.

Application Analysis
Silver and Gold Smelting: Expected to grow to USD 700–900 million by 2030 at a CAGR of 3.5%–5.5%, zinc powder is critical for precious metal extraction, with demand tied to global mining activities.
Coating & Paint: Projected to grow at 4%–6%, zinc powder provides corrosion resistance, with trends toward eco-friendly, low-VOC formulations.
Sewage Treatment: With growth estimated at 3%–5%, zinc powder is used for heavy metal removal, driven by stricter environmental regulations.
Dye: Expected to grow at 2.5%–4.5%, zinc powder supports chemical synthesis, with steady demand in textile industries.
Pharmaceutical: Projected to grow at 4%–6%, high-purity zinc powder is used in drug synthesis, with growth tied to expanding healthcare needs.
Others: This segment, with growth of 2.5%–4.5%, includes niche applications like battery production.

Key Market Players
Umicore: A Belgian company, Umicore produces zinc powder for coatings and smelting, focusing on sustainable production methods.
EverZinc: A Belgium-based leader with a 100,000-ton capacity, EverZinc supplies zinc powder for paints and pharmaceuticals, emphasizing high-purity grades.
ECKART: A German firm, ECKART dominates the flake zinc powder market, serving coatings and pigments with advanced technical expertise.
Grillo-Werke: A German manufacturer, Grillo-Werke produces zinc powder for industrial and chemical applications, prioritizing eco-friendly processes.
Jiangsu Tiancheng Zinc: A Chinese producer with a 50,000-ton capacity, it supplies zinc powder for coatings and smelting, targeting domestic markets.
New Welllink: A Chinese company with a total capacity of 57,500 tons across its Hunan and Sichuan facilities, New Welllink focuses on coatings and chemicals.
Jiangsu Yejian: A Chinese firm with an 18,000-ton capacity, Jiangsu Yejian serves regional coating and smelting markets, competing on cost.

Porter’s Five Forces Analysis
●Threat of New Entrants: Moderate. The zinc powder market has moderate barriers due to accessible production technology for spherical powder, but flake powder’s technical complexity, dominated by ECKART, limits new entrants. Capital costs and zinc concentrate supply constraints further deter newcomers, though small-scale producers can enter low-margin segments.
●Threat of Substitutes: Moderate. Alternatives like aluminum powder in coatings or chemical precipitants in smelting compete, but zinc powder’s cost-effectiveness and performance maintain its dominance. Emerging eco-friendly materials may challenge market share in coatings, particularly in regulated regions.
●Bargaining Power of Buyers: Moderate to High. Buyers in coatings and smelting, such as paint manufacturers and mining firms, have strong negotiating power due to multiple suppliers and commoditized spherical powder. High-purity pharmaceutical applications face less buyer leverage due to specialized requirements.
●Bargaining Power of Suppliers: Moderate to High. Limited zinc concentrate availability, with global production declining 1.5% in 2024, strengthens supplier power, particularly for integrated producers like Umicore. Price volatility in zinc ingots further impacts costs for non-integrated manufacturers.
●Competitive Rivalry: High. The fragmented market sees intense competition among global players like EverZinc and regional SMEs like Jiangsu Tiancheng Zinc. Price competition dominates spherical powder, while ECKART’s monopoly in flake powder drives innovation in high-value applications, intensifying rivalry.

Market Opportunities and Challenges
Opportunities
●Infrastructure Growth: Rapid urbanization in Asia Pacific and Latin America drives demand for zinc powder in corrosion-resistant coatings for construction and infrastructure projects.
●Pharmaceutical Expansion: Increasing use of high-purity zinc powder in drug synthesis, particularly in emerging markets, supports growth in healthcare applications.
●Environmental Regulations: Stricter wastewater treatment standards globally boost demand for zinc powder in sewage treatment, creating opportunities for manufacturers.
●Eco-Friendly Coatings: The shift toward low-VOC and sustainable coatings aligns with zinc powder’s properties, enabling producers to capture market share in green applications.
●Technological Advancements: Innovations in high-purity zinc powder for batteries and electronics open new high-value markets, diversifying revenue streams.
Challenges
●Raw Material Shortages: Declining zinc concentrate production, down 1.5% in 2024, constrains supply, raising costs and limiting scalability for non-integrated producers.
●Regulatory Pressures: Environmental regulations in Europe and North America increase compliance costs for zinc powder production, particularly for emissions and waste management.
●Competition from Alternatives: Aluminum and organic compounds challenge zinc powder’s market share in coatings and smelting, requiring continuous performance improvements.
●Price Volatility: Fluctuations in zinc ingot prices, driven by global supply deficits, squeeze margins for manufacturers in price-sensitive applications like paints.
●Technical Barriers: The flake zinc powder segment’s high technical barriers, dominated by ECKART, limit opportunities for smaller producers to enter high-value markets.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Zinc Powder Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Zinc Powder by Region
8.2 Import of Zinc Powder by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Zinc Powder Market in North America (2020-2030)
9.1 Zinc Powder Market Size
9.2 Zinc Powder Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Zinc Powder Market in South America (2020-2030)
10.1 Zinc Powder Market Size
10.2 Zinc Powder Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Zinc Powder Market in Asia & Pacific (2020-2030)
11.1 Zinc Powder Market Size
11.2 Zinc Powder Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Zinc Powder Market in Europe (2020-2030)
12.1 Zinc Powder Market Size
12.2 Zinc Powder Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Zinc Powder Market in MEA (2020-2030)
13.1 Zinc Powder Market Size
13.2 Zinc Powder Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Zinc Powder Market (2020-2030)
14.1 Zinc Powder Market Size
14.2 Zinc Powder Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Zinc Powder Market Forecast (2021-2026)
15.1 Zinc Powder Market Size Forecast
15.2 Zinc Powder Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Umicore
15.1.1 Company Profile
15.1.2 Main Business and Zinc Powder Information
15.1.3 SWOT Analysis of Umicore
15.1.4 Umicore Zinc Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 EverZinc
15.2.1 Company Profile
15.2.2 Main Business and Zinc Powder Information
15.2.3 SWOT Analysis of EverZinc
15.2.4 EverZinc Zinc Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Taekyung SBC
15.3.1 Company Profile
15.3.2 Main Business and Zinc Powder Information
15.3.3 SWOT Analysis of Taekyung SBC
15.3.4 Taekyung SBC Zinc Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 VMP HOLDING
15.4.1 Company Profile
15.4.2 Main Business and Zinc Powder Information
15.4.3 SWOT Analysis of VMP HOLDING
15.4.4 VMP HOLDING Zinc Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Silox
15.5.1 Company Profile
15.5.2 Main Business and Zinc Powder Information
15.5.3 SWOT Analysis of Silox
15.5.4 Silox Zinc Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Grillo-Werke
15.6.1 Company Profile
15.6.2 Main Business and Zinc Powder Information
15.6.3 SWOT Analysis of Grillo-Werke
15.6.4 Grillo-Werke Zinc Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Hakusui
15.7.1 Company Profile
15.7.2 Main Business and Zinc Powder Information
15.7.3 SWOT Analysis of Hakusui
15.7.4 Hakusui Zinc Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Hyosung TNC
15.8.1 Company Profile
15.8.2 Main Business and Zinc Powder Information
15.8.3 SWOT Analysis of Hyosung TNC
15.8.4 Hyosung TNC Zinc Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Arabian Zinc
15.9.1 Company Profile
15.9.2 Main Business and Zinc Powder Information
15.9.3 SWOT Analysis of Arabian Zinc
15.9.4 Arabian Zinc Zinc Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 PT. Indo Lysaght
15.10.1 Company Profile
15.10.2 Main Business and Zinc Powder Information
15.10.3 SWOT Analysis of PT. Indo Lysaght
15.10.4 PT. Indo Lysaght Zinc Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 ECKART
15.11.1 Company Profile
15.11.2 Main Business and Zinc Powder Information
15.11.3 SWOT Analysis of ECKART
15.11.4 ECKART Zinc Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Cathay Chemical Works
15.12.1 Company Profile
15.12.2 Main Business and Zinc Powder Information
15.12.3 SWOT Analysis of Cathay Chemical Works
15.12.4 Cathay Chemical Works Zinc Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 Jiangsu Kecheng
15.13.1 Company Profile
15.13.2 Main Business and Zinc Powder Information
15.13.3 SWOT Analysis of Jiangsu Kecheng
15.13.4 Jiangsu Kecheng Zinc Powder Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Zinc Powder Report
Table Data Sources Of Zinc Powder Report
Table Major Assumptions Of Zinc Powder Report
Table Zinc Powder Classification
Table Zinc Powder Applications List
Table Drivers Of Zinc Powder Market
Table Restraints Of Zinc Powder Market
Table Opportunities Of Zinc Powder Market
Table Threats Of Zinc Powder Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Zinc Powder
Table Cost Structure Analysis Of Zinc Powder
Table Key End Users List
Table Latest News Of Zinc Powder Market
Table Merger And Acquisition List
Table Planned/Future Project Of Zinc Powder Market
Table Policy Of Zinc Powder Market
Table 2020-2030 Regional Export Of Zinc Powder
Table 2020-2030 Regional Import Of Zinc Powder
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Zinc Powder Market Size And Market Volume List
Table 2020-2030 North America Zinc Powder Demand List By Application
Table 2020-2025 North America Zinc Powder Key Players Sales List
Table 2020-2025 North America Zinc Powder Key Players Market Share List
Table 2020-2030 North America Zinc Powder Demand List By Type
Table 2020-2025 North America Zinc Powder Price List By Type
Table 2020-2030 United States Zinc Powder Market Size And Market Volume List
Table 2020-2030 United States Zinc Powder Import & Export List
Table 2020-2030 Canada Zinc Powder Market Size And Market Volume List
Table 2020-2030 Canada Zinc Powder Import & Export List
Table 2020-2030 Mexico Zinc Powder Market Size And Market Volume List
Table 2020-2030 Mexico Zinc Powder Import & Export List
Table 2020-2030 South America Zinc Powder Market Size And Market Volume List
Table 2020-2030 South America Zinc Powder Demand List By Application
Table 2020-2025 South America Zinc Powder Key Players Sales List
Table 2020-2025 South America Zinc Powder Key Players Market Share List
Table 2020-2030 South America Zinc Powder Demand List By Type
Table 2020-2025 South America Zinc Powder Price List By Type
Table 2020-2030 Brazil Zinc Powder Market Size And Market Volume List
Table 2020-2030 Brazil Zinc Powder Import & Export List
Table 2020-2030 Argentina Zinc Powder Market Size And Market Volume List
Table 2020-2030 Argentina Zinc Powder Import & Export List
Table 2020-2030 Chile Zinc Powder Market Size And Market Volume List
Table 2020-2030 Chile Zinc Powder Import & Export List
Table 2020-2030 Peru Zinc Powder Market Size And Market Volume List
Table 2020-2030 Peru Zinc Powder Import & Export List
Table 2020-2030 Asia & Pacific Zinc Powder Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Zinc Powder Demand List By Application
Table 2020-2025 Asia & Pacific Zinc Powder Key Players Sales List
Table 2020-2025 Asia & Pacific Zinc Powder Key Players Market Share List
Table 2020-2030 Asia & Pacific Zinc Powder Demand List By Type
Table 2020-2025 Asia & Pacific Zinc Powder Price List By Type
Table 2020-2030 China Zinc Powder Market Size And Market Volume List
Table 2020-2030 China Zinc Powder Import & Export List
Table 2020-2030 India Zinc Powder Market Size And Market Volume List
Table 2020-2030 India Zinc Powder Import & Export List
Table 2020-2030 Japan Zinc Powder Market Size And Market Volume List
Table 2020-2030 Japan Zinc Powder Import & Export List
Table 2020-2030 South Korea Zinc Powder Market Size And Market Volume List
Table 2020-2030 South Korea Zinc Powder Import & Export List
Table 2020-2030 Southeast Asia Zinc Powder Market Size List
Table 2020-2030 Southeast Asia Zinc Powder Market Volume List
Table 2020-2030 Southeast Asia Zinc Powder Import List
Table 2020-2030 Southeast Asia Zinc Powder Export List
Table 2020-2030 Australia Zinc Powder Market Size And Market Volume List
Table 2020-2030 Australia Zinc Powder Import & Export List
Table 2020-2030 Europe Zinc Powder Market Size And Market Volume List
Table 2020-2030 Europe Zinc Powder Demand List By Application
Table 2020-2025 Europe Zinc Powder Key Players Sales List
Table 2020-2025 Europe Zinc Powder Key Players Market Share List
Table 2020-2030 Europe Zinc Powder Demand List By Type
Table 2020-2025 Europe Zinc Powder Price List By Type
Table 2020-2030 Germany Zinc Powder Market Size And Market Volume List
Table 2020-2030 Germany Zinc Powder Import & Export List
Table 2020-2030 France Zinc Powder Market Size And Market Volume List
Table 2020-2030 France Zinc Powder Import & Export List
Table 2020-2030 United Kingdom Zinc Powder Market Size And Market Volume List
Table 2020-2030 United Kingdom Zinc Powder Import & Export List
Table 2020-2030 Italy Zinc Powder Market Size And Market Volume List
Table 2020-2030 Italy Zinc Powder Import & Export List
Table 2020-2030 Spain Zinc Powder Market Size And Market Volume List
Table 2020-2030 Spain Zinc Powder Import & Export List
Table 2020-2030 Belgium Zinc Powder Market Size And Market Volume List
Table 2020-2030 Belgium Zinc Powder Import & Export List
Table 2020-2030 Netherlands Zinc Powder Market Size And Market Volume List
Table 2020-2030 Netherlands Zinc Powder Import & Export List
Table 2020-2030 Austria Zinc Powder Market Size And Market Volume List
Table 2020-2030 Austria Zinc Powder Import & Export List
Table 2020-2030 Poland Zinc Powder Market Size And Market Volume List
Table 2020-2030 Poland Zinc Powder Import & Export List
Table 2020-2030 Russia Zinc Powder Market Size And Market Volume List
Table 2020-2030 Russia Zinc Powder Import & Export List
Table 2020-2030 Mea Zinc Powder Market Size And Market Volume List
Table 2020-2030 Mea Zinc Powder Demand List By Application
Table 2020-2025 Mea Zinc Powder Key Players Sales List
Table 2020-2025 Mea Zinc Powder Key Players Market Share List
Table 2020-2030 Mea Zinc Powder Demand List By Type
Table 2020-2025 Mea Zinc Powder Price List By Type
Table 2020-2030 Egypt Zinc Powder Market Size And Market Volume List
Table 2020-2030 Egypt Zinc Powder Import & Export List
Table 2020-2030 Israel Zinc Powder Market Size And Market Volume List
Table 2020-2030 Israel Zinc Powder Import & Export List
Table 2020-2030 South Africa Zinc Powder Market Size And Market Volume List
Table 2020-2030 South Africa Zinc Powder Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Zinc Powder Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Zinc Powder Import & Export List
Table 2020-2030 Turkey Zinc Powder Market Size And Market Volume List
Table 2020-2030 Turkey Zinc Powder Import & Export List
Table 2020-2025 Global Zinc Powder Market Size List By Region
Table 2020-2025 Global Zinc Powder Market Size Share List By Region
Table 2020-2025 Global Zinc Powder Market Volume List By Region
Table 2020-2025 Global Zinc Powder Market Volume Share List By Region
Table 2020-2025 Global Zinc Powder Demand List By Application
Table 2020-2025 Global Zinc Powder Demand Market Share List By Application
Table 2020-2025 Global Zinc Powder Capacity List
Table 2020-2025 Global Zinc Powder Key Vendors Capacity Share List
Table 2020-2025 Global Zinc Powder Key Vendors Production List
Table 2020-2025 Global Zinc Powder Key Vendors Production Share List
Table 2020-2025 Global Zinc Powder Key Vendors Production Value List
Table 2020-2025 Global Zinc Powder Key Vendors Production Value Share List
Table 2020-2025 Global Zinc Powder Demand List By Type
Table 2020-2025 Global Zinc Powder Demand Market Share List By Type
Table 2020-2025 Regional Zinc Powder Price List
Table 2025-2030 Global Zinc Powder Market Size List By Region
Table 2025-2030 Global Zinc Powder Market Size Share List By Region
Table 2025-2030 Global Zinc Powder Market Volume List By Region
Table 2025-2030 Global Zinc Powder Market Volume Share List By Region
Table 2025-2030 Global Zinc Powder Demand List By Application
Table 2025-2030 Global Zinc Powder Demand Market Share List By Application
Table 2025-2030 Global Zinc Powder Capacity List
Table 2025-2030 Global Zinc Powder Key Vendors Capacity Share List
Table 2025-2030 Global Zinc Powder Key Vendors Production List
Table 2025-2030 Global Zinc Powder Key Vendors Production Share List
Table 2025-2030 Global Zinc Powder Key Vendors Production Value List
Table 2025-2030 Global Zinc Powder Key Vendors Production Value Share List
Table 2025-2030 Global Zinc Powder Demand List By Type
Table 2025-2030 Global Zinc Powder Demand Market Share List By Type
Table 2025-2030 Zinc Powder Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Zinc Powder Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Zinc Powder Market Size And Cagr
Figure 2020-2030 North America Zinc Powder Market Volume And Cagr
Figure 2020-2030 South America Zinc Powder Market Size And Cagr
Figure 2020-2030 South America Zinc Powder Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Zinc Powder Market Size And Cagr
Figure 2020-2030 Asia & Pacific Zinc Powder Market Volume And Cagr
Figure 2020-2030 Europe Zinc Powder Market Size And Cagr
Figure 2020-2030 Europe Zinc Powder Market Volume And Cagr
Figure 2020-2030 Mea Zinc Powder Market Size And Cagr
Figure 2020-2030 Mea Zinc Powder Market Volume And Cagr
Figure 2020-2025 Global Zinc Powder Capacity Production And Growth Rate
Figure 2020-2025 Global Zinc Powder Production Value And Growth Rate
Figure 2025-2030 Global Zinc Powder Capacity Production And Growth Rate
Figure 2025-2030 Global Zinc Powder Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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