Menstrual Cup Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction and Market Overview
Menstrual cups, reusable silicone or rubber devices for menstrual hygiene, offer an eco-friendly alternative to sanitary pads and tampons, reducing 200,000 tons of annual plastic waste. With 73% of global consumers willing to adopt sustainable habits, cups gain traction for their environmental and cost-saving benefits. The global middle class, projected to reach 5.6 billion by 2030, increases affordability of cost-effective solutions like cups, which save women thousands over a lifetime compared to disposable products. Awareness campaigns, such as India’s “Thinkal” project reaching 750,000 women in 2024, enhance menstrual health education. E-commerce growth of 9% in 2024 facilitates access through platforms like Amazon and Nykaa. The global menstrual cup market is estimated at USD 600-1,000 million in 2025, with a CAGR of 4%-8% through 2030, driven by sustainability, affordability, and growing awareness.
Regional Market Trends
North America: The U.S. and Canada lead with eco-conscious consumers and high awareness.
Europe: Germany, France, and the UK focus on sustainable menstrual hygiene products.
Asia Pacific: India, China, and Indonesia see growth through awareness campaigns and rising incomes.
Rest of the World: South Africa and Brazil expand with improved health education.
Distribution Channel Analysis
Online Stores: Expected growth of 5%-9%, driven by e-commerce platforms. Trends focus on direct-to-consumer sales and educational content.
Pharmacies: Projected growth of 3.5%-7.5%, offering trusted retail access. Trends emphasize in-store product education.
Retail Stores: Anticipated growth of 3%-7%, through supermarkets. Trends highlight broader shelf availability.
Type Analysis
Reusable: Anticipated growth of 4.5%-8.5%, valued for sustainability and long-term use. Trends focus on durable, medical-grade materials.
Disposable: Expected growth of 3%-7%, suited for occasional use. Trends emphasize biodegradable and eco-friendly designs.
Key Market Players
Diva International: Offers reusable silicone menstrual cups for eco-conscious consumers.
Mooncup: Markets sustainable menstrual cups with a focus on comfort.
Lena Cup: Provides user-friendly cups for first-time users.
The Flex Company: Supplies innovative, flexible menstrual cups.
Lunette Menstrual Cup: Distributes premium cups globally.
Porter’s Five Forces Analysis
Threat of New Entrants: Moderate, as low manufacturing costs allow entry, but high consumer education costs pose barriers.
Threat of Substitutes: High, with sanitary pads and tampons widely used due to familiarity.
Bargaining Power of Buyers: High, due to diverse menstrual hygiene options and price sensitivity.
Bargaining Power of Suppliers: Low, with abundant silicone and rubber suppliers.
Competitive Rivalry: High, driven by branding, consumer education, and eco-friendly innovation.
Market Opportunities and Challenges
Opportunities:
Reducing 200,000 tons of annual menstrual waste.
Leveraging 73% consumer preference for sustainable products.
Capitalizing on 5.6 billion middle-class growth by 2030.
Benefiting from awareness campaigns like India’s “Thinkal”.
Supporting 9% e-commerce growth in 2024.
Innovating with biodegradable and user-friendly designs.
Challenges:
Competition from traditional sanitary products.
Cultural stigma surrounding menstrual cups in some regions.
High costs of consumer education and market penetration.
Regulatory compliance for medical-grade materials.
Supply chain disruptions for sustainable materials.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Menstrual Cup Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Menstrual Cup by Region
8.2 Import of Menstrual Cup by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Menstrual Cup Market in North America (2020-2030)
9.1 Menstrual Cup Market Size
9.2 Menstrual Cup Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Menstrual Cup Market in South America (2020-2030)
10.1 Menstrual Cup Market Size
10.2 Menstrual Cup Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Menstrual Cup Market in Asia & Pacific (2020-2030)
11.1 Menstrual Cup Market Size
11.2 Menstrual Cup Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Menstrual Cup Market in Europe (2020-2030)
12.1 Menstrual Cup Market Size
12.2 Menstrual Cup Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Menstrual Cup Market in MEA (2020-2030)
13.1 Menstrual Cup Market Size
13.2 Menstrual Cup Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Menstrual Cup Market (2020-2025)
14.1 Menstrual Cup Market Size
14.2 Menstrual Cup Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Menstrual Cup Market Forecast (2025-2030)
15.1 Menstrual Cup Market Size Forecast
15.2 Menstrual Cup Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Diva International
15.1.1 Company Profile
15.1.2 Main Business and Menstrual Cup Information
15.1.3 SWOT Analysis of Diva International
15.1.4 Diva International Menstrual Cup Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Mooncup
15.2.1 Company Profile
15.2.2 Main Business and Menstrual Cup Information
15.2.3 SWOT Analysis of Mooncup
15.2.4 Mooncup Menstrual Cup Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Me Luna GmbH
15.3.1 Company Profile
15.3.2 Main Business and Menstrual Cup Information
15.3.3 SWOT Analysis of Me Luna GmbH
15.3.4 Me Luna GmbH Menstrual Cup Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Lena Cup
15.4.1 Company Profile
15.4.2 Main Business and Menstrual Cup Information
15.4.3 SWOT Analysis of Lena Cup
15.4.4 Lena Cup Menstrual Cup Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 The Flex Company
15.5.1 Company Profile
15.5.2 Main Business and Menstrual Cup Information
15.5.3 SWOT Analysis of The Flex Company
15.5.4 The Flex Company Menstrual Cup Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 LYV Life
15.6.1 Company Profile
15.6.2 Main Business and Menstrual Cup Information
15.6.3 SWOT Analysis of LYV Life
15.6.4 LYV Life Menstrual Cup Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 LELOi AB (Intimina)
15.7.1 Company Profile
15.7.2 Main Business and Menstrual Cup Information
15.7.3 SWOT Analysis of LELOi AB (Intimina)
15.7.4 LELOi AB (Intimina) Menstrual Cup Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Blossom Cup
15.8.1 Company Profile
15.8.2 Main Business and Menstrual Cup Information
15.8.3 SWOT Analysis of Blossom Cup
15.8.4 Blossom Cup Menstrual Cup Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Fleurcup
15.9.1 Company Profile
15.9.2 Main Business and Menstrual Cup Information
15.9.3 SWOT Analysis of Fleurcup
15.9.4 Fleurcup Menstrual Cup Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Lune Group Oy Ltd.
15.10.1 Company Profile
15.10.2 Main Business and Menstrual Cup Information
15.10.3 SWOT Analysis of Lune Group Oy Ltd.
15.10.4 Lune Group Oy Ltd. Menstrual Cup Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Lunette Menstrual Cup (Peptonic Medical AB)
15.11.1 Company Profile
15.11.2 Main Business and Menstrual Cup Information
15.11.3 SWOT Analysis of Lunette Menstrual Cup (Peptonic Medical AB)
15.11.4 Lunette Menstrual Cup (Peptonic Medical AB) Menstrual Cup Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Jaguara s.r.o. (LadyCup)
15.12.1 Company Profile
15.12.2 Main Business and Menstrual Cup Information
15.12.3 SWOT Analysis of Jaguara s.r.o. (LadyCup)
15.12.4 Jaguara s.r.o. (LadyCup) Menstrual Cup Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Menstrual Cup Report
Table Data Sources Of Menstrual Cup Report
Table Major Assumptions Of Menstrual Cup Report
Table Menstrual Cup Classification
Table Menstrual Cup Applications List
Table Drivers Of Menstrual Cup Market
Table Restraints Of Menstrual Cup Market
Table Opportunities Of Menstrual Cup Market
Table Threats Of Menstrual Cup Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Menstrual Cup
Table Cost Structure Analysis Of Menstrual Cup
Table Key End Users List
Table Latest News Of Menstrual Cup Market
Table Merger And Acquisition List
Table Planned/Future Project Of Menstrual Cup Market
Table Policy Of Menstrual Cup Market
Table 2020-2030 Regional Export Of Menstrual Cup
Table 2020-2030 Regional Import Of Menstrual Cup
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Menstrual Cup Market Size And Market Volume List
Table 2020-2030 North America Menstrual Cup Demand List By Application
Table 2020-2025 North America Menstrual Cup Key Players Sales List
Table 2020-2025 North America Menstrual Cup Key Players Market Share List
Table 2020-2030 North America Menstrual Cup Demand List By Type
Table 2020-2025 North America Menstrual Cup Price List By Type
Table 2020-2030 United States Menstrual Cup Market Size And Market Volume List
Table 2020-2030 United States Menstrual Cup Import & Export List
Table 2020-2030 Canada Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Canada Menstrual Cup Import & Export List
Table 2020-2030 Mexico Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Mexico Menstrual Cup Import & Export List
Table 2020-2030 South America Menstrual Cup Market Size And Market Volume List
Table 2020-2030 South America Menstrual Cup Demand List By Application
Table 2020-2025 South America Menstrual Cup Key Players Sales List
Table 2020-2025 South America Menstrual Cup Key Players Market Share List
Table 2020-2030 South America Menstrual Cup Demand List By Type
Table 2020-2025 South America Menstrual Cup Price List By Type
Table 2020-2030 Brazil Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Brazil Menstrual Cup Import & Export List
Table 2020-2030 Argentina Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Argentina Menstrual Cup Import & Export List
Table 2020-2030 Chile Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Chile Menstrual Cup Import & Export List
Table 2020-2030 Peru Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Peru Menstrual Cup Import & Export List
Table 2020-2030 Asia & Pacific Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Menstrual Cup Demand List By Application
Table 2020-2025 Asia & Pacific Menstrual Cup Key Players Sales List
Table 2020-2025 Asia & Pacific Menstrual Cup Key Players Market Share List
Table 2020-2030 Asia & Pacific Menstrual Cup Demand List By Type
Table 2020-2025 Asia & Pacific Menstrual Cup Price List By Type
Table 2020-2030 China Menstrual Cup Market Size And Market Volume List
Table 2020-2030 China Menstrual Cup Import & Export List
Table 2020-2030 India Menstrual Cup Market Size And Market Volume List
Table 2020-2030 India Menstrual Cup Import & Export List
Table 2020-2030 Japan Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Japan Menstrual Cup Import & Export List
Table 2020-2030 South Korea Menstrual Cup Market Size And Market Volume List
Table 2020-2030 South Korea Menstrual Cup Import & Export List
Table 2020-2030 Southeast Asia Menstrual Cup Market Size List
Table 2020-2030 Southeast Asia Menstrual Cup Market Volume List
Table 2020-2030 Southeast Asia Menstrual Cup Import List
Table 2020-2030 Southeast Asia Menstrual Cup Export List
Table 2020-2030 Australia Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Australia Menstrual Cup Import & Export List
Table 2020-2030 Europe Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Europe Menstrual Cup Demand List By Application
Table 2020-2025 Europe Menstrual Cup Key Players Sales List
Table 2020-2025 Europe Menstrual Cup Key Players Market Share List
Table 2020-2030 Europe Menstrual Cup Demand List By Type
Table 2020-2025 Europe Menstrual Cup Price List By Type
Table 2020-2030 Germany Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Germany Menstrual Cup Import & Export List
Table 2020-2030 France Menstrual Cup Market Size And Market Volume List
Table 2020-2030 France Menstrual Cup Import & Export List
Table 2020-2030 United Kingdom Menstrual Cup Market Size And Market Volume List
Table 2020-2030 United Kingdom Menstrual Cup Import & Export List
Table 2020-2030 Italy Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Italy Menstrual Cup Import & Export List
Table 2020-2030 Spain Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Spain Menstrual Cup Import & Export List
Table 2020-2030 Belgium Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Belgium Menstrual Cup Import & Export List
Table 2020-2030 Netherlands Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Netherlands Menstrual Cup Import & Export List
Table 2020-2030 Austria Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Austria Menstrual Cup Import & Export List
Table 2020-2030 Poland Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Poland Menstrual Cup Import & Export List
Table 2020-2030 Russia Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Russia Menstrual Cup Import & Export List
Table 2020-2030 Mea Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Mea Menstrual Cup Demand List By Application
Table 2020-2025 Mea Menstrual Cup Key Players Sales List
Table 2020-2025 Mea Menstrual Cup Key Players Market Share List
Table 2020-2030 Mea Menstrual Cup Demand List By Type
Table 2020-2025 Mea Menstrual Cup Price List By Type
Table 2020-2030 Egypt Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Egypt Menstrual Cup Import & Export List
Table 2020-2030 Israel Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Israel Menstrual Cup Import & Export List
Table 2020-2030 South Africa Menstrual Cup Market Size And Market Volume List
Table 2020-2030 South Africa Menstrual Cup Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Menstrual Cup Import & Export List
Table 2020-2030 Turkey Menstrual Cup Market Size And Market Volume List
Table 2020-2030 Turkey Menstrual Cup Import & Export List
Table 2020-2025 Global Menstrual Cup Market Size List By Region
Table 2020-2025 Global Menstrual Cup Market Size Share List By Region
Table 2020-2025 Global Menstrual Cup Market Volume List By Region
Table 2020-2025 Global Menstrual Cup Market Volume Share List By Region
Table 2020-2025 Global Menstrual Cup Demand List By Application
Table 2020-2025 Global Menstrual Cup Demand Market Share List By Application
Table 2020-2025 Global Menstrual Cup Key Vendors Sales List
Table 2020-2025 Global Menstrual Cup Key Vendors Sales Share List
Table 2020-2025 Global Menstrual Cup Key Vendors Revenue List
Table 2020-2025 Global Menstrual Cup Key Vendors Revenue Share List
Table 2020-2025 Global Menstrual Cup Demand List By Type
Table 2020-2025 Global Menstrual Cup Demand Market Share List By Type
Table 2020-2025 Regional Menstrual Cup Price List
Table 2025-2030 Global Menstrual Cup Market Size List By Region
Table 2025-2030 Global Menstrual Cup Market Size Share List By Region
Table 2025-2030 Global Menstrual Cup Market Volume List By Region
Table 2025-2030 Global Menstrual Cup Market Volume Share List By Region
Table 2025-2030 Global Menstrual Cup Demand List By Application
Table 2025-2030 Global Menstrual Cup Demand Market Share List By Application
Table 2025-2030 Global Menstrual Cup Key Vendors Sales List
Table 2025-2030 Global Menstrual Cup Key Vendors Sales Share List
Table 2025-2030 Global Menstrual Cup Key Vendors Revenue List
Table 2025-2030 Global Menstrual Cup Key Vendors Revenue Share List
Table 2025-2030 Global Menstrual Cup Demand List By Type
Table 2025-2030 Global Menstrual Cup Demand Market Share List By Type
Table 2025-2030 Menstrual Cup Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Menstrual Cup Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Menstrual Cup Market Size And Cagr
Figure 2020-2030 North America Menstrual Cup Market Volume And Cagr
Figure 2020-2030 South America Menstrual Cup Market Size And Cagr
Figure 2020-2030 South America Menstrual Cup Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Menstrual Cup Market Size And Cagr
Figure 2020-2030 Asia & Pacific Menstrual Cup Market Volume And Cagr
Figure 2020-2030 Europe Menstrual Cup Market Size And Cagr
Figure 2020-2030 Europe Menstrual Cup Market Volume And Cagr
Figure 2020-2030 Mea Menstrual Cup Market Size And Cagr
Figure 2020-2030 Mea Menstrual Cup Market Volume And Cagr
Figure 2020-2025 Global Menstrual Cup Market Volume And Growth Rate
Figure 2020-2025 Global Menstrual Cup Market Size And Growth Rate
Figure 2025-2030 Global Menstrual Cup Market Volume And Growth Rate
Figure 2025-2030 Global Menstrual Cup Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |