Shampoo Bar Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
- Single User License (1 Users) $ 3,200
- Team License (2~5 Users) $ 4,200
- Corporate License (>5 Users) $ 5,200
Introduction and Market Overview
Shampoo bars, solid alternatives to liquid shampoos, are increasingly popular due to their alignment with global sustainability trends and consumer preferences for eco-friendly personal care products. With 300 million tons of plastic waste generated annually and 70% of consumers aiming to reduce plastic use, shampoo bars offer a plastic-free solution, particularly appealing in regions with strong zero-waste movements. The demand for natural and organic formulations, driven by health concerns over sulfates and parabens, is evident in the 8% growth of the organic personal care market in 2023. Shampoo bars, often made with ingredients like coconut oil, shea butter, and essential oils, cater to health-conscious consumers seeking chemical-free options. The resurgence of global tourism, with 1.3 billion international travelers in 2023, highlights the appeal of portable, travel-friendly haircare solutions. Social media, with 4.9 billion users in 2023, amplifies brand reach through beauty influencers, while e-commerce, growing 9% in 2024, expands market access via platforms like Amazon and direct-to-consumer websites. The global shampoo bar market is estimated at USD 10.0-15.0 billion in 2025, with a CAGR of 5%-9% through 2030, driven by environmental consciousness, health trends, and digital marketing.
Regional Market Trends
Europe: Germany, France, and the UK lead adoption, fueled by robust zero-waste initiatives and preference for organic personal care products.
North America: The U.S. and Canada see strong demand for sustainable and travel-friendly shampoo bars, particularly among urban consumers.
Asia Pacific: China, India, and Japan experience growth driven by rising environmental awareness and beauty trends among younger demographics.
Rest of the World: Brazil and Australia show increasing interest in eco-conscious haircare solutions, supported by local sustainability movements.
Distribution Channel Analysis
Online: Expected growth of 6%-10%, driven by e-commerce platforms and direct-to-consumer models. Trends include subscription services, influencer collaborations, and eco-focused digital campaigns.
Offline: Projected growth of 4%-8%, through specialty stores, supermarkets, and eco-friendly retail outlets. Trends emphasize in-store sustainability branding and product education.
Key Market Players
L'Oréal: Develops sustainable shampoo bars under its eco-conscious brand lines, targeting environmentally aware consumers.
Lush Retail: Pioneers plastic-free shampoo bars with vibrant, natural formulations appealing to ethical shoppers.
Ethique Limited: Focuses on biodegradable, zero-waste shampoo bars with plant-based ingredients.
Procter & Gamble: Offers shampoo bars designed for eco-friendly and health-conscious markets.
Shiseido: Markets premium shampoo bars tailored for Asian consumers, emphasizing natural extracts.
Porter’s Five Forces Analysis
Threat of New Entrants: Moderate, as low production costs enable market entry, but established brands with eco-certifications and loyal customer bases create barriers.
Threat of Substitutes: Moderate, with liquid shampoos, dry shampoos, and co-washing products as alternatives, though eco-friendly positioning limits substitution.
Bargaining Power of Buyers: High, due to numerous options and consumer emphasis on sustainability, price, and efficacy.
Bargaining Power of Suppliers: Low, given the abundance of natural raw materials like plant oils, herbs, and butters globally.
Competitive Rivalry: High, driven by innovation in sustainable packaging, organic formulations, and aggressive digital marketing strategies.
Market Opportunities and Challenges
Opportunities:
Capitalizing on the global push to reduce 300 million tons of plastic waste annually and 70% consumer demand for plastic-free products.
Leveraging the 8% growth in the organic personal care market to expand natural shampoo bar offerings.
Meeting the needs of 1.3 billion international travelers with portable, TSA-compliant products.
Harnessing 4.9 billion social media users and 9% e-commerce growth for brand visibility and sales.
Innovating with biodegradable packaging and vegan formulations to attract eco-conscious consumers.
Expanding into emerging markets with growing environmental awareness, such as India and Brazil.
Challenges:
Competing with traditional liquid shampoos and emerging haircare alternatives.
High costs associated with sourcing certified organic and sustainable ingredients.
Overcoming consumer perceptions that shampoo bars are less effective or convenient than liquids.
Navigating stringent regulations on environmental and health claims in different regions.
Managing supply chain risks for natural and biodegradable materials amid global disruptions.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Shampoo Bar Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Shampoo Bar by Region
8.2 Import of Shampoo Bar by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Shampoo Bar Market in North America (2020-2030)
9.1 Shampoo Bar Market Size
9.2 Shampoo Bar Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Shampoo Bar Market in South America (2020-2030)
10.1 Shampoo Bar Market Size
10.2 Shampoo Bar Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Shampoo Bar Market in Asia & Pacific (2020-2030)
11.1 Shampoo Bar Market Size
11.2 Shampoo Bar Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Shampoo Bar Market in Europe (2020-2030)
12.1 Shampoo Bar Market Size
12.2 Shampoo Bar Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Shampoo Bar Market in MEA (2020-2030)
13.1 Shampoo Bar Market Size
13.2 Shampoo Bar Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Shampoo Bar Market (2020-2025)
14.1 Shampoo Bar Market Size
14.2 Shampoo Bar Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Shampoo Bar Market Forecast (2025-2030)
15.1 Shampoo Bar Market Size Forecast
15.2 Shampoo Bar Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 L'Oréal
15.1.1 Company Profile
15.1.2 Main Business and Shampoo Bar Information
15.1.3 SWOT Analysis of L'Oréal
15.1.4 L'Oréal Shampoo Bar Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Lush Retail
15.2.1 Company Profile
15.2.2 Main Business and Shampoo Bar Information
15.2.3 SWOT Analysis of Lush Retail
15.2.4 Lush Retail Shampoo Bar Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Ethique Limited
15.3.1 Company Profile
15.3.2 Main Business and Shampoo Bar Information
15.3.3 SWOT Analysis of Ethique Limited
15.3.4 Ethique Limited Shampoo Bar Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Procter & Gamble
15.4.1 Company Profile
15.4.2 Main Business and Shampoo Bar Information
15.4.3 SWOT Analysis of Procter & Gamble
15.4.4 Procter & Gamble Shampoo Bar Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Shiseido
15.5.1 Company Profile
15.5.2 Main Business and Shampoo Bar Information
15.5.3 SWOT Analysis of Shiseido
15.5.4 Shiseido Shampoo Bar Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Davines
15.6.1 Company Profile
15.6.2 Main Business and Shampoo Bar Information
15.6.3 SWOT Analysis of Davines
15.6.4 Davines Shampoo Bar Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Shampoo Bar Report
Table Data Sources Of Shampoo Bar Report
Table Major Assumptions Of Shampoo Bar Report
Table Shampoo Bar Classification
Table Shampoo Bar Applications List
Table Drivers Of Shampoo Bar Market
Table Restraints Of Shampoo Bar Market
Table Opportunities Of Shampoo Bar Market
Table Threats Of Shampoo Bar Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Shampoo Bar
Table Cost Structure Analysis Of Shampoo Bar
Table Key End Users List
Table Latest News Of Shampoo Bar Market
Table Merger And Acquisition List
Table Planned/Future Project Of Shampoo Bar Market
Table Policy Of Shampoo Bar Market
Table 2020-2030 Regional Export Of Shampoo Bar
Table 2020-2030 Regional Import Of Shampoo Bar
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Shampoo Bar Market Size And Market Volume List
Table 2020-2030 North America Shampoo Bar Demand List By Application
Table 2020-2025 North America Shampoo Bar Key Players Sales List
Table 2020-2025 North America Shampoo Bar Key Players Market Share List
Table 2020-2030 North America Shampoo Bar Demand List By Type
Table 2020-2025 North America Shampoo Bar Price List By Type
Table 2020-2030 United States Shampoo Bar Market Size And Market Volume List
Table 2020-2030 United States Shampoo Bar Import & Export List
Table 2020-2030 Canada Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Canada Shampoo Bar Import & Export List
Table 2020-2030 Mexico Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Mexico Shampoo Bar Import & Export List
Table 2020-2030 South America Shampoo Bar Market Size And Market Volume List
Table 2020-2030 South America Shampoo Bar Demand List By Application
Table 2020-2025 South America Shampoo Bar Key Players Sales List
Table 2020-2025 South America Shampoo Bar Key Players Market Share List
Table 2020-2030 South America Shampoo Bar Demand List By Type
Table 2020-2025 South America Shampoo Bar Price List By Type
Table 2020-2030 Brazil Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Brazil Shampoo Bar Import & Export List
Table 2020-2030 Argentina Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Argentina Shampoo Bar Import & Export List
Table 2020-2030 Chile Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Chile Shampoo Bar Import & Export List
Table 2020-2030 Peru Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Peru Shampoo Bar Import & Export List
Table 2020-2030 Asia & Pacific Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Shampoo Bar Demand List By Application
Table 2020-2025 Asia & Pacific Shampoo Bar Key Players Sales List
Table 2020-2025 Asia & Pacific Shampoo Bar Key Players Market Share List
Table 2020-2030 Asia & Pacific Shampoo Bar Demand List By Type
Table 2020-2025 Asia & Pacific Shampoo Bar Price List By Type
Table 2020-2030 China Shampoo Bar Market Size And Market Volume List
Table 2020-2030 China Shampoo Bar Import & Export List
Table 2020-2030 India Shampoo Bar Market Size And Market Volume List
Table 2020-2030 India Shampoo Bar Import & Export List
Table 2020-2030 Japan Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Japan Shampoo Bar Import & Export List
Table 2020-2030 South Korea Shampoo Bar Market Size And Market Volume List
Table 2020-2030 South Korea Shampoo Bar Import & Export List
Table 2020-2030 Southeast Asia Shampoo Bar Market Size List
Table 2020-2030 Southeast Asia Shampoo Bar Market Volume List
Table 2020-2030 Southeast Asia Shampoo Bar Import List
Table 2020-2030 Southeast Asia Shampoo Bar Export List
Table 2020-2030 Australia Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Australia Shampoo Bar Import & Export List
Table 2020-2030 Europe Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Europe Shampoo Bar Demand List By Application
Table 2020-2025 Europe Shampoo Bar Key Players Sales List
Table 2020-2025 Europe Shampoo Bar Key Players Market Share List
Table 2020-2030 Europe Shampoo Bar Demand List By Type
Table 2020-2025 Europe Shampoo Bar Price List By Type
Table 2020-2030 Germany Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Germany Shampoo Bar Import & Export List
Table 2020-2030 France Shampoo Bar Market Size And Market Volume List
Table 2020-2030 France Shampoo Bar Import & Export List
Table 2020-2030 United Kingdom Shampoo Bar Market Size And Market Volume List
Table 2020-2030 United Kingdom Shampoo Bar Import & Export List
Table 2020-2030 Italy Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Italy Shampoo Bar Import & Export List
Table 2020-2030 Spain Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Spain Shampoo Bar Import & Export List
Table 2020-2030 Belgium Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Belgium Shampoo Bar Import & Export List
Table 2020-2030 Netherlands Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Netherlands Shampoo Bar Import & Export List
Table 2020-2030 Austria Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Austria Shampoo Bar Import & Export List
Table 2020-2030 Poland Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Poland Shampoo Bar Import & Export List
Table 2020-2030 Russia Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Russia Shampoo Bar Import & Export List
Table 2020-2030 Mea Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Mea Shampoo Bar Demand List By Application
Table 2020-2025 Mea Shampoo Bar Key Players Sales List
Table 2020-2025 Mea Shampoo Bar Key Players Market Share List
Table 2020-2030 Mea Shampoo Bar Demand List By Type
Table 2020-2025 Mea Shampoo Bar Price List By Type
Table 2020-2030 Egypt Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Egypt Shampoo Bar Import & Export List
Table 2020-2030 Israel Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Israel Shampoo Bar Import & Export List
Table 2020-2030 South Africa Shampoo Bar Market Size And Market Volume List
Table 2020-2030 South Africa Shampoo Bar Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Shampoo Bar Import & Export List
Table 2020-2030 Turkey Shampoo Bar Market Size And Market Volume List
Table 2020-2030 Turkey Shampoo Bar Import & Export List
Table 2020-2025 Global Shampoo Bar Market Size List By Region
Table 2020-2025 Global Shampoo Bar Market Size Share List By Region
Table 2020-2025 Global Shampoo Bar Market Volume List By Region
Table 2020-2025 Global Shampoo Bar Market Volume Share List By Region
Table 2020-2025 Global Shampoo Bar Demand List By Application
Table 2020-2025 Global Shampoo Bar Demand Market Share List By Application
Table 2020-2025 Global Shampoo Bar Key Vendors Sales List
Table 2020-2025 Global Shampoo Bar Key Vendors Sales Share List
Table 2020-2025 Global Shampoo Bar Key Vendors Revenue List
Table 2020-2025 Global Shampoo Bar Key Vendors Revenue Share List
Table 2020-2025 Global Shampoo Bar Demand List By Type
Table 2020-2025 Global Shampoo Bar Demand Market Share List By Type
Table 2020-2025 Regional Shampoo Bar Price List
Table 2025-2030 Global Shampoo Bar Market Size List By Region
Table 2025-2030 Global Shampoo Bar Market Size Share List By Region
Table 2025-2030 Global Shampoo Bar Market Volume List By Region
Table 2025-2030 Global Shampoo Bar Market Volume Share List By Region
Table 2025-2030 Global Shampoo Bar Demand List By Application
Table 2025-2030 Global Shampoo Bar Demand Market Share List By Application
Table 2025-2030 Global Shampoo Bar Key Vendors Sales List
Table 2025-2030 Global Shampoo Bar Key Vendors Sales Share List
Table 2025-2030 Global Shampoo Bar Key Vendors Revenue List
Table 2025-2030 Global Shampoo Bar Key Vendors Revenue Share List
Table 2025-2030 Global Shampoo Bar Demand List By Type
Table 2025-2030 Global Shampoo Bar Demand Market Share List By Type
Table 2025-2030 Shampoo Bar Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Shampoo Bar Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Shampoo Bar Market Size And Cagr
Figure 2020-2030 North America Shampoo Bar Market Volume And Cagr
Figure 2020-2030 South America Shampoo Bar Market Size And Cagr
Figure 2020-2030 South America Shampoo Bar Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Shampoo Bar Market Size And Cagr
Figure 2020-2030 Asia & Pacific Shampoo Bar Market Volume And Cagr
Figure 2020-2030 Europe Shampoo Bar Market Size And Cagr
Figure 2020-2030 Europe Shampoo Bar Market Volume And Cagr
Figure 2020-2030 Mea Shampoo Bar Market Size And Cagr
Figure 2020-2030 Mea Shampoo Bar Market Volume And Cagr
Figure 2020-2025 Global Shampoo Bar Market Volume And Growth Rate
Figure 2020-2025 Global Shampoo Bar Market Size And Growth Rate
Figure 2025-2030 Global Shampoo Bar Market Volume And Growth Rate
Figure 2025-2030 Global Shampoo Bar Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |