Malted Milk Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction and Market Overview
Malted milk, a powdered or liquid product made from malted grains, is a key nutritional beverage for children and health-conscious consumers. With 150 million children globally facing nutritional deficiencies, malted milk products like Milo and Horlicks address these needs, particularly in Asia Pacific. The global functional beverage market grew 8% in 2023, boosting demand for vitamin-rich malted milk. Nostalgic brands like Horlicks appeal to older consumers, while e-commerce platforms, with a 9% beverage sales growth in 2024, enhance accessibility. The global malted milk market is estimated at USD 4.0-7.0 billion in 2025, with a CAGR of 5%-9% through 2030, driven by nutritional trends and e-commerce expansion.
Regional Market Trends
Asia Pacific: Dominates with strong demand in India, Malaysia, and Vietnam, driven by children’s nutrition programs.
North America: The U.S. and Canada focus on health-oriented malted milk products.
Europe: The UK and Germany see demand for nostalgic and functional beverages.
Rest of the World: Brazil and Nigeria expand due to growing middle-class consumption.
Application Analysis
Milk Liquid: Expected growth of 5.5%-9.5%, popular for convenience and ready-to-drink formats. Trends focus on fortified formulations.
Milk Powder: Projected growth of 4.5%-8.5%, favored for long shelf life and versatility in recipes.
Type Analysis
Wheat: Anticipated growth of 5%-9%, valued for its flavor in traditional products.
Barley: Expected growth of 5.5%-9.5%, preferred for health-focused beverages.
Others: Projected growth of 4.5%-8.5%, including rice-based options for dietary needs.
Key Market Players
Nestlé: Offers popular malted milk brands like Milo.
Unilever: Markets Horlicks for nutritional needs.
GSK: Provides health-focused malted milk products.
Briess Malt & Ingredients: Supplies high-quality malt ingredients.
Muntons: Specializes in malted products for beverages.
Porter’s Five Forces Analysis
Threat of New Entrants: Low, due to high production costs and brand loyalty.
Threat of Substitutes: Moderate, with alternatives like plant-based milks competing.
Bargaining Power of Buyers: Moderate, due to diverse brand options.
Bargaining Power of Suppliers: Low, with abundant grain suppliers.
Competitive Rivalry: High, with brands competing on nutrition and flavor.
Market Opportunities and Challenges
Opportunities:
Addressing nutritional needs of 150 million children globally.
Leveraging 8% functional beverage market growth.
Capitalizing on nostalgic brand appeal.
Benefiting from 9% e-commerce beverage sales growth.
Innovating with fortified and plant-based options.
Challenges:
Competition from plant-based milk alternatives.
High production and marketing costs.
Regulatory scrutiny on nutritional claims.
Limited awareness in emerging markets.
Supply chain disruptions affecting raw material supply.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Malted Milk Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Malted Milk by Region
8.2 Import of Malted Milk by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Malted Milk Market in North America (2020-2030)
9.1 Malted Milk Market Size
9.2 Malted Milk Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Malted Milk Market in South America (2020-2030)
10.1 Malted Milk Market Size
10.2 Malted Milk Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Malted Milk Market in Asia & Pacific (2020-2030)
11.1 Malted Milk Market Size
11.2 Malted Milk Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Malted Milk Market in Europe (2020-2030)
12.1 Malted Milk Market Size
12.2 Malted Milk Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Malted Milk Market in MEA (2020-2030)
13.1 Malted Milk Market Size
13.2 Malted Milk Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Malted Milk Market (2020-2025)
14.1 Malted Milk Market Size
14.2 Malted Milk Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Malted Milk Market Forecast (2025-2030)
15.1 Malted Milk Market Size Forecast
15.2 Malted Milk Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Nestlé
15.1.1 Company Profile
15.1.2 Main Business and Malted Milk Information
15.1.3 SWOT Analysis of Nestlé
15.1.4 Nestlé Malted Milk Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Unilever
15.2.1 Company Profile
15.2.2 Main Business and Malted Milk Information
15.2.3 SWOT Analysis of Unilever
15.2.4 Unilever Malted Milk Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 GSK
15.3.1 Company Profile
15.3.2 Main Business and Malted Milk Information
15.3.3 SWOT Analysis of GSK
15.3.4 GSK Malted Milk Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Briess Malt & Ingredients
15.4.1 Company Profile
15.4.2 Main Business and Malted Milk Information
15.4.3 SWOT Analysis of Briess Malt & Ingredients
15.4.4 Briess Malt & Ingredients Malted Milk Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Imperial Malts
15.5.1 Company Profile
15.5.2 Main Business and Malted Milk Information
15.5.3 SWOT Analysis of Imperial Malts
15.5.4 Imperial Malts Malted Milk Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 SSP Private Limited
15.6.1 Company Profile
15.6.2 Main Business and Malted Milk Information
15.6.3 SWOT Analysis of SSP Private Limited
15.6.4 SSP Private Limited Malted Milk Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Malted Milk Report
Table Data Sources Of Malted Milk Report
Table Major Assumptions Of Malted Milk Report
Table Malted Milk Classification
Table Malted Milk Applications List
Table Drivers Of Malted Milk Market
Table Restraints Of Malted Milk Market
Table Opportunities Of Malted Milk Market
Table Threats Of Malted Milk Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Malted Milk
Table Cost Structure Analysis Of Malted Milk
Table Key End Users List
Table Latest News Of Malted Milk Market
Table Merger And Acquisition List
Table Planned/Future Project Of Malted Milk Market
Table Policy Of Malted Milk Market
Table 2020-2030 Regional Export Of Malted Milk
Table 2020-2030 Regional Import Of Malted Milk
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Malted Milk Market Size And Market Volume List
Table 2020-2030 North America Malted Milk Demand List By Application
Table 2020-2025 North America Malted Milk Key Players Sales List
Table 2020-2025 North America Malted Milk Key Players Market Share List
Table 2020-2030 North America Malted Milk Demand List By Type
Table 2020-2025 North America Malted Milk Price List By Type
Table 2020-2030 United States Malted Milk Market Size And Market Volume List
Table 2020-2030 United States Malted Milk Import & Export List
Table 2020-2030 Canada Malted Milk Market Size And Market Volume List
Table 2020-2030 Canada Malted Milk Import & Export List
Table 2020-2030 Mexico Malted Milk Market Size And Market Volume List
Table 2020-2030 Mexico Malted Milk Import & Export List
Table 2020-2030 South America Malted Milk Market Size And Market Volume List
Table 2020-2030 South America Malted Milk Demand List By Application
Table 2020-2025 South America Malted Milk Key Players Sales List
Table 2020-2025 South America Malted Milk Key Players Market Share List
Table 2020-2030 South America Malted Milk Demand List By Type
Table 2020-2025 South America Malted Milk Price List By Type
Table 2020-2030 Brazil Malted Milk Market Size And Market Volume List
Table 2020-2030 Brazil Malted Milk Import & Export List
Table 2020-2030 Argentina Malted Milk Market Size And Market Volume List
Table 2020-2030 Argentina Malted Milk Import & Export List
Table 2020-2030 Chile Malted Milk Market Size And Market Volume List
Table 2020-2030 Chile Malted Milk Import & Export List
Table 2020-2030 Peru Malted Milk Market Size And Market Volume List
Table 2020-2030 Peru Malted Milk Import & Export List
Table 2020-2030 Asia & Pacific Malted Milk Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Malted Milk Demand List By Application
Table 2020-2025 Asia & Pacific Malted Milk Key Players Sales List
Table 2020-2025 Asia & Pacific Malted Milk Key Players Market Share List
Table 2020-2030 Asia & Pacific Malted Milk Demand List By Type
Table 2020-2025 Asia & Pacific Malted Milk Price List By Type
Table 2020-2030 China Malted Milk Market Size And Market Volume List
Table 2020-2030 China Malted Milk Import & Export List
Table 2020-2030 India Malted Milk Market Size And Market Volume List
Table 2020-2030 India Malted Milk Import & Export List
Table 2020-2030 Japan Malted Milk Market Size And Market Volume List
Table 2020-2030 Japan Malted Milk Import & Export List
Table 2020-2030 South Korea Malted Milk Market Size And Market Volume List
Table 2020-2030 South Korea Malted Milk Import & Export List
Table 2020-2030 Southeast Asia Malted Milk Market Size List
Table 2020-2030 Southeast Asia Malted Milk Market Volume List
Table 2020-2030 Southeast Asia Malted Milk Import List
Table 2020-2030 Southeast Asia Malted Milk Export List
Table 2020-2030 Australia Malted Milk Market Size And Market Volume List
Table 2020-2030 Australia Malted Milk Import & Export List
Table 2020-2030 Europe Malted Milk Market Size And Market Volume List
Table 2020-2030 Europe Malted Milk Demand List By Application
Table 2020-2025 Europe Malted Milk Key Players Sales List
Table 2020-2025 Europe Malted Milk Key Players Market Share List
Table 2020-2030 Europe Malted Milk Demand List By Type
Table 2020-2025 Europe Malted Milk Price List By Type
Table 2020-2030 Germany Malted Milk Market Size And Market Volume List
Table 2020-2030 Germany Malted Milk Import & Export List
Table 2020-2030 France Malted Milk Market Size And Market Volume List
Table 2020-2030 France Malted Milk Import & Export List
Table 2020-2030 United Kingdom Malted Milk Market Size And Market Volume List
Table 2020-2030 United Kingdom Malted Milk Import & Export List
Table 2020-2030 Italy Malted Milk Market Size And Market Volume List
Table 2020-2030 Italy Malted Milk Import & Export List
Table 2020-2030 Spain Malted Milk Market Size And Market Volume List
Table 2020-2030 Spain Malted Milk Import & Export List
Table 2020-2030 Belgium Malted Milk Market Size And Market Volume List
Table 2020-2030 Belgium Malted Milk Import & Export List
Table 2020-2030 Netherlands Malted Milk Market Size And Market Volume List
Table 2020-2030 Netherlands Malted Milk Import & Export List
Table 2020-2030 Austria Malted Milk Market Size And Market Volume List
Table 2020-2030 Austria Malted Milk Import & Export List
Table 2020-2030 Poland Malted Milk Market Size And Market Volume List
Table 2020-2030 Poland Malted Milk Import & Export List
Table 2020-2030 Russia Malted Milk Market Size And Market Volume List
Table 2020-2030 Russia Malted Milk Import & Export List
Table 2020-2030 Mea Malted Milk Market Size And Market Volume List
Table 2020-2030 Mea Malted Milk Demand List By Application
Table 2020-2025 Mea Malted Milk Key Players Sales List
Table 2020-2025 Mea Malted Milk Key Players Market Share List
Table 2020-2030 Mea Malted Milk Demand List By Type
Table 2020-2025 Mea Malted Milk Price List By Type
Table 2020-2030 Egypt Malted Milk Market Size And Market Volume List
Table 2020-2030 Egypt Malted Milk Import & Export List
Table 2020-2030 Israel Malted Milk Market Size And Market Volume List
Table 2020-2030 Israel Malted Milk Import & Export List
Table 2020-2030 South Africa Malted Milk Market Size And Market Volume List
Table 2020-2030 South Africa Malted Milk Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Malted Milk Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Malted Milk Import & Export List
Table 2020-2030 Turkey Malted Milk Market Size And Market Volume List
Table 2020-2030 Turkey Malted Milk Import & Export List
Table 2020-2025 Global Malted Milk Market Size List By Region
Table 2020-2025 Global Malted Milk Market Size Share List By Region
Table 2020-2025 Global Malted Milk Market Volume List By Region
Table 2020-2025 Global Malted Milk Market Volume Share List By Region
Table 2020-2025 Global Malted Milk Demand List By Application
Table 2020-2025 Global Malted Milk Demand Market Share List By Application
Table 2020-2025 Global Malted Milk Key Vendors Sales List
Table 2020-2025 Global Malted Milk Key Vendors Sales Share List
Table 2020-2025 Global Malted Milk Key Vendors Revenue List
Table 2020-2025 Global Malted Milk Key Vendors Revenue Share List
Table 2020-2025 Global Malted Milk Demand List By Type
Table 2020-2025 Global Malted Milk Demand Market Share List By Type
Table 2020-2025 Regional Malted Milk Price List
Table 2025-2030 Global Malted Milk Market Size List By Region
Table 2025-2030 Global Malted Milk Market Size Share List By Region
Table 2025-2030 Global Malted Milk Market Volume List By Region
Table 2025-2030 Global Malted Milk Market Volume Share List By Region
Table 2025-2030 Global Malted Milk Demand List By Application
Table 2025-2030 Global Malted Milk Demand Market Share List By Application
Table 2025-2030 Global Malted Milk Key Vendors Sales List
Table 2025-2030 Global Malted Milk Key Vendors Sales Share List
Table 2025-2030 Global Malted Milk Key Vendors Revenue List
Table 2025-2030 Global Malted Milk Key Vendors Revenue Share List
Table 2025-2030 Global Malted Milk Demand List By Type
Table 2025-2030 Global Malted Milk Demand Market Share List By Type
Table 2025-2030 Malted Milk Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Malted Milk Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Malted Milk Market Size And Cagr
Figure 2020-2030 North America Malted Milk Market Volume And Cagr
Figure 2020-2030 South America Malted Milk Market Size And Cagr
Figure 2020-2030 South America Malted Milk Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Malted Milk Market Size And Cagr
Figure 2020-2030 Asia & Pacific Malted Milk Market Volume And Cagr
Figure 2020-2030 Europe Malted Milk Market Size And Cagr
Figure 2020-2030 Europe Malted Milk Market Volume And Cagr
Figure 2020-2030 Mea Malted Milk Market Size And Cagr
Figure 2020-2030 Mea Malted Milk Market Volume And Cagr
Figure 2020-2025 Global Malted Milk Market Volume And Growth Rate
Figure 2020-2025 Global Malted Milk Market Size And Growth Rate
Figure 2025-2030 Global Malted Milk Market Volume And Growth Rate
Figure 2025-2030 Global Malted Milk Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |