UV Sanitizer Travel Wand Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction and Market Overview
UV sanitizer travel wands, portable devices using UV-C light for disinfection, are driven by heightened public health concerns, with global disinfection product demand rising 10% in 2023. The health products market grew 8% in 2023, with wands like Verilux meeting traveler hygiene needs amid 1.5 billion global tourists. With 70% of consumers preferring non-chemical disinfection, UV-C wands align with eco-friendly trends. E-commerce health product sales grew 9% in 2024, boosting access to brands like PhoneSoap. The global UV sanitizer travel wand market is estimated at USD 100-160 million in 2025, with a CAGR of 8%-14% through 2030, propelled by health, travel, and sustainability trends.
Regional Market Trends
North America: The U.S. and Canada lead with demand for portable hygiene solutions.
Europe: Germany, France, and the UK focus on eco-friendly disinfection devices.
Asia Pacific: China, Japan, and South Korea see growth in travel and health-conscious markets.
Rest of the World: Australia and UAE expand with tourism-driven hygiene needs.
Application Analysis
Residential: Expected growth of 8.5%-14.5%, for home and travel use. Trends focus on compact, user-friendly designs.
Commercial: Projected growth of 7.5%-13.5%, for hotels and offices. Trends emphasize high-efficacy models.
Distribution Channel Analysis
Online: Anticipated growth of 9%-15%, driven by e-commerce platforms. Trends highlight direct-to-consumer sales.
Offline: Expected growth of 7%-13%, through retail stores. Trends focus on in-store demonstrations.
Key Market Players
Verilux: Offers portable UV-C sanitizer wands for travel.
SterilizerNow: Provides compact disinfection devices.
AHOKU Electronic Company: Markets UV sanitizer wands globally.
SmartChoi4U: Specializes in user-friendly UV-C solutions.
Tool Klean: Supplies durable sanitizer wands for commercial use.
Porter’s Five Forces Analysis
Threat of New Entrants: Moderate, due to low manufacturing barriers but high regulatory hurdles.
Threat of Substitutes: Moderate, with chemical disinfectants competing.
Bargaining Power of Buyers: Moderate, as consumers seek efficacy but have multiple options.
Bargaining Power of Suppliers: Low, with abundant UV-C component suppliers.
Competitive Rivalry: High, driven by innovation in portability and efficacy.
Market Opportunities and Challenges
Opportunities:
Leveraging 10% global disinfection product demand growth.
Capitalizing on 8% health products market growth.
Addressing 1.5 billion global tourists’ hygiene needs.
Benefiting from 70% consumer preference for non-chemical disinfection.
Supporting 9% e-commerce health product sales growth.
Innovating with compact and high-efficacy UV-C wands.
Challenges:
Competition from chemical disinfection alternatives.
High costs of UV-C technology development.
Regulatory scrutiny on UV-C safety.
Limited awareness in emerging markets.
Supply chain disruptions for UV-C components.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Uv Sanitizer Travel Wand Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Uv Sanitizer Travel Wand by Region
8.2 Import of Uv Sanitizer Travel Wand by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Uv Sanitizer Travel Wand Market in North America (2020-2030)
9.1 Uv Sanitizer Travel Wand Market Size
9.2 Uv Sanitizer Travel Wand Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Uv Sanitizer Travel Wand Market in South America (2020-2030)
10.1 Uv Sanitizer Travel Wand Market Size
10.2 Uv Sanitizer Travel Wand Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Uv Sanitizer Travel Wand Market in Asia & Pacific (2020-2030)
11.1 Uv Sanitizer Travel Wand Market Size
11.2 Uv Sanitizer Travel Wand Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Uv Sanitizer Travel Wand Market in Europe (2020-2030)
12.1 Uv Sanitizer Travel Wand Market Size
12.2 Uv Sanitizer Travel Wand Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Uv Sanitizer Travel Wand Market in MEA (2020-2030)
13.1 Uv Sanitizer Travel Wand Market Size
13.2 Uv Sanitizer Travel Wand Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Uv Sanitizer Travel Wand Market (2020-2025)
14.1 Uv Sanitizer Travel Wand Market Size
14.2 Uv Sanitizer Travel Wand Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Uv Sanitizer Travel Wand Market Forecast (2025-2030)
15.1 Uv Sanitizer Travel Wand Market Size Forecast
15.2 Uv Sanitizer Travel Wand Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Verilux
15.1.1 Company Profile
15.1.2 Main Business and UV Sanitizer Travel Wand Information
15.1.3 SWOT Analysis of Verilux
15.1.4 Verilux UV Sanitizer Travel Wand Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 SterilizerNow
15.2.1 Company Profile
15.2.2 Main Business and UV Sanitizer Travel Wand Information
15.2.3 SWOT Analysis of SterilizerNow
15.2.4 SterilizerNow UV Sanitizer Travel Wand Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 AHOKU Electronic Company
15.3.1 Company Profile
15.3.2 Main Business and UV Sanitizer Travel Wand Information
15.3.3 SWOT Analysis of AHOKU Electronic Company
15.3.4 AHOKU Electronic Company UV Sanitizer Travel Wand Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 NEVON SOLUTIONS PRIVATE LIMITED
15.4.1 Company Profile
15.4.2 Main Business and UV Sanitizer Travel Wand Information
15.4.3 SWOT Analysis of NEVON SOLUTIONS PRIVATE LIMITED
15.4.4 NEVON SOLUTIONS PRIVATE LIMITED UV Sanitizer Travel Wand Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 SmartChoi4U
15.5.1 Company Profile
15.5.2 Main Business and UV Sanitizer Travel Wand Information
15.5.3 SWOT Analysis of SmartChoi4U
15.5.4 SmartChoi4U UV Sanitizer Travel Wand Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Tool Klean
15.6.1 Company Profile
15.6.2 Main Business and UV Sanitizer Travel Wand Information
15.6.3 SWOT Analysis of Tool Klean
15.6.4 Tool Klean UV Sanitizer Travel Wand Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Uv Sanitizer Travel Wand Report
Table Data Sources Of Uv Sanitizer Travel Wand Report
Table Major Assumptions Of Uv Sanitizer Travel Wand Report
Table Uv Sanitizer Travel Wand Classification
Table Uv Sanitizer Travel Wand Applications List
Table Drivers Of Uv Sanitizer Travel Wand Market
Table Restraints Of Uv Sanitizer Travel Wand Market
Table Opportunities Of Uv Sanitizer Travel Wand Market
Table Threats Of Uv Sanitizer Travel Wand Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Uv Sanitizer Travel Wand
Table Cost Structure Analysis Of Uv Sanitizer Travel Wand
Table Key End Users List
Table Latest News Of Uv Sanitizer Travel Wand Market
Table Merger And Acquisition List
Table Planned/Future Project Of Uv Sanitizer Travel Wand Market
Table Policy Of Uv Sanitizer Travel Wand Market
Table 2020-2030 Regional Export Of Uv Sanitizer Travel Wand
Table 2020-2030 Regional Import Of Uv Sanitizer Travel Wand
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 North America Uv Sanitizer Travel Wand Demand List By Application
Table 2020-2025 North America Uv Sanitizer Travel Wand Key Players Sales List
Table 2020-2025 North America Uv Sanitizer Travel Wand Key Players Market Share List
Table 2020-2030 North America Uv Sanitizer Travel Wand Demand List By Type
Table 2020-2025 North America Uv Sanitizer Travel Wand Price List By Type
Table 2020-2030 United States Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 United States Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Canada Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Canada Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Mexico Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Mexico Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 South America Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 South America Uv Sanitizer Travel Wand Demand List By Application
Table 2020-2025 South America Uv Sanitizer Travel Wand Key Players Sales List
Table 2020-2025 South America Uv Sanitizer Travel Wand Key Players Market Share List
Table 2020-2030 South America Uv Sanitizer Travel Wand Demand List By Type
Table 2020-2025 South America Uv Sanitizer Travel Wand Price List By Type
Table 2020-2030 Brazil Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Brazil Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Argentina Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Argentina Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Chile Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Chile Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Peru Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Peru Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Asia & Pacific Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Uv Sanitizer Travel Wand Demand List By Application
Table 2020-2025 Asia & Pacific Uv Sanitizer Travel Wand Key Players Sales List
Table 2020-2025 Asia & Pacific Uv Sanitizer Travel Wand Key Players Market Share List
Table 2020-2030 Asia & Pacific Uv Sanitizer Travel Wand Demand List By Type
Table 2020-2025 Asia & Pacific Uv Sanitizer Travel Wand Price List By Type
Table 2020-2030 China Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 China Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 India Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 India Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Japan Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Japan Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 South Korea Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 South Korea Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Southeast Asia Uv Sanitizer Travel Wand Market Size List
Table 2020-2030 Southeast Asia Uv Sanitizer Travel Wand Market Volume List
Table 2020-2030 Southeast Asia Uv Sanitizer Travel Wand Import List
Table 2020-2030 Southeast Asia Uv Sanitizer Travel Wand Export List
Table 2020-2030 Australia Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Australia Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Europe Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Europe Uv Sanitizer Travel Wand Demand List By Application
Table 2020-2025 Europe Uv Sanitizer Travel Wand Key Players Sales List
Table 2020-2025 Europe Uv Sanitizer Travel Wand Key Players Market Share List
Table 2020-2030 Europe Uv Sanitizer Travel Wand Demand List By Type
Table 2020-2025 Europe Uv Sanitizer Travel Wand Price List By Type
Table 2020-2030 Germany Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Germany Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 France Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 France Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 United Kingdom Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 United Kingdom Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Italy Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Italy Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Spain Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Spain Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Belgium Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Belgium Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Netherlands Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Netherlands Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Austria Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Austria Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Poland Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Poland Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Russia Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Russia Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Mea Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Mea Uv Sanitizer Travel Wand Demand List By Application
Table 2020-2025 Mea Uv Sanitizer Travel Wand Key Players Sales List
Table 2020-2025 Mea Uv Sanitizer Travel Wand Key Players Market Share List
Table 2020-2030 Mea Uv Sanitizer Travel Wand Demand List By Type
Table 2020-2025 Mea Uv Sanitizer Travel Wand Price List By Type
Table 2020-2030 Egypt Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Egypt Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Israel Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Israel Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 South Africa Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 South Africa Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Uv Sanitizer Travel Wand Import & Export List
Table 2020-2030 Turkey Uv Sanitizer Travel Wand Market Size And Market Volume List
Table 2020-2030 Turkey Uv Sanitizer Travel Wand Import & Export List
Table 2020-2025 Global Uv Sanitizer Travel Wand Market Size List By Region
Table 2020-2025 Global Uv Sanitizer Travel Wand Market Size Share List By Region
Table 2020-2025 Global Uv Sanitizer Travel Wand Market Volume List By Region
Table 2020-2025 Global Uv Sanitizer Travel Wand Market Volume Share List By Region
Table 2020-2025 Global Uv Sanitizer Travel Wand Demand List By Application
Table 2020-2025 Global Uv Sanitizer Travel Wand Demand Market Share List By Application
Table 2020-2025 Global Uv Sanitizer Travel Wand Key Vendors Sales List
Table 2020-2025 Global Uv Sanitizer Travel Wand Key Vendors Sales Share List
Table 2020-2025 Global Uv Sanitizer Travel Wand Key Vendors Revenue List
Table 2020-2025 Global Uv Sanitizer Travel Wand Key Vendors Revenue Share List
Table 2020-2025 Global Uv Sanitizer Travel Wand Demand List By Type
Table 2020-2025 Global Uv Sanitizer Travel Wand Demand Market Share List By Type
Table 2020-2025 Regional Uv Sanitizer Travel Wand Price List
Table 2025-2030 Global Uv Sanitizer Travel Wand Market Size List By Region
Table 2025-2030 Global Uv Sanitizer Travel Wand Market Size Share List By Region
Table 2025-2030 Global Uv Sanitizer Travel Wand Market Volume List By Region
Table 2025-2030 Global Uv Sanitizer Travel Wand Market Volume Share List By Region
Table 2025-2030 Global Uv Sanitizer Travel Wand Demand List By Application
Table 2025-2030 Global Uv Sanitizer Travel Wand Demand Market Share List By Application
Table 2025-2030 Global Uv Sanitizer Travel Wand Key Vendors Sales List
Table 2025-2030 Global Uv Sanitizer Travel Wand Key Vendors Sales Share List
Table 2025-2030 Global Uv Sanitizer Travel Wand Key Vendors Revenue List
Table 2025-2030 Global Uv Sanitizer Travel Wand Key Vendors Revenue Share List
Table 2025-2030 Global Uv Sanitizer Travel Wand Demand List By Type
Table 2025-2030 Global Uv Sanitizer Travel Wand Demand Market Share List By Type
Table 2025-2030 Uv Sanitizer Travel Wand Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Uv Sanitizer Travel Wand Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Uv Sanitizer Travel Wand Market Size And Cagr
Figure 2020-2030 North America Uv Sanitizer Travel Wand Market Volume And Cagr
Figure 2020-2030 South America Uv Sanitizer Travel Wand Market Size And Cagr
Figure 2020-2030 South America Uv Sanitizer Travel Wand Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Uv Sanitizer Travel Wand Market Size And Cagr
Figure 2020-2030 Asia & Pacific Uv Sanitizer Travel Wand Market Volume And Cagr
Figure 2020-2030 Europe Uv Sanitizer Travel Wand Market Size And Cagr
Figure 2020-2030 Europe Uv Sanitizer Travel Wand Market Volume And Cagr
Figure 2020-2030 Mea Uv Sanitizer Travel Wand Market Size And Cagr
Figure 2020-2030 Mea Uv Sanitizer Travel Wand Market Volume And Cagr
Figure 2020-2025 Global Uv Sanitizer Travel Wand Market Volume And Growth Rate
Figure 2020-2025 Global Uv Sanitizer Travel Wand Market Size And Growth Rate
Figure 2025-2030 Global Uv Sanitizer Travel Wand Market Volume And Growth Rate
Figure 2025-2030 Global Uv Sanitizer Travel Wand Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |