Isopropylbenzene Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-06-15 Pages: 91
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Isopropylbenzene Market Summary
Introduction
Isopropylbenzene, commonly known as cumene, is a vital petrochemical intermediate primarily used to produce phenol and acetone, key components in plastics, adhesives, and coatings. The industry is characterized by its dependence on refinery integration and its pivotal role in the chemical supply chain. Key trends include sustainable refining processes, high-purity isopropylbenzene, and advancements in energy-efficient production. The market is propelled by demand for phenol-based products, growth in automotive and construction sectors, and innovations in petrochemical technologies.

Market Size and Growth Forecast
The global Isopropylbenzene market was valued at USD 16.6–27.5 billion in 2024, with an estimated CAGR of 4.5%–6.5% from 2025 to 2030, driven by demand for phenol and acetone.

Regional Analysis
North America is projected to grow at a CAGR of 4.3%–6.3%, with the U.S. leading due to its plastics and coatings industries, focusing on high-purity isopropylbenzene for phenol production.
Europe is expected to achieve a CAGR of 4.0%–6.0%, with Germany driving demand, emphasizing sustainable petrochemicals for industrial applications.
Asia Pacific is anticipated to record the highest growth at 5.0%–7.0%, driven by China, India, and Singapore, where automotive and construction sectors fuel demand, with trends toward cost-effective production.
Rest of the World, particularly Brazil, is expected to grow at 3.8%–5.8%, with trends toward adhesive and resin applications.

Application Analysis
Phenol applications are estimated to grow at a CAGR of 4.8%–6.8%, driven by isopropylbenzene’s use in phenolic resins and bisphenol-A, with trends favoring high-performance plastics.
Acetone applications are projected to expand at 4.5%–6.5%, supported by its use in solvents and methyl methacrylate, with innovations in eco-friendly formulations.
Other applications, including alpha-methylstyrene and fuels, are anticipated to grow at 4.0%–6.0%, focusing on specialty petrochemicals.

Key Market Players
Mitsubishi Chemical, based in Tokyo, Japan, is a leader in isopropylbenzene production, offering high-purity solutions for phenol, known for its advanced refining technologies.
Moeve, headquartered in Singapore, specializes in isopropylbenzene for acetone production, emphasizing scalable and sustainable processes.
INEOS, based in London, UK, produces isopropylbenzene for phenol and acetone, focusing on integrated refining and large-scale production.
KUMHO P&B CHEMICALS, headquartered in Seoul, South Korea, provides isopropylbenzene for resin applications, known for its cost-competitive solutions.
Tosoh Corporation, based in Tokyo, Japan, offers isopropylbenzene for specialty chemicals, emphasizing high-quality production.
Chang Chun Group, headquartered in Taipei, Taiwan, produces isopropylbenzene for adhesives, focusing on innovative petrochemical processes.
Domo Chemicals, based in Ghent, Belgium, provides isopropylbenzene for nylon intermediates, known for its sustainable manufacturing.
Sinopec, headquartered in Beijing, China, offers isopropylbenzene for phenol production, emphasizing large-scale operations.

Porter’s Five Forces Analysis
● The threat of new entrants is low; high capital costs and complex refining processes for isopropylbenzene production create significant barriers.
● The threat of substitutes is low; alternative routes to phenol and acetone are less efficient, maintaining isopropylbenzene’s dominance.
● Buyer power is moderate; large resin and adhesive manufacturers negotiate pricing, but isopropylbenzene’s critical role limits buyer leverage.
● Supplier power is moderate; raw materials like benzene and propylene face price volatility, increasing supplier influence.
● Competitive rivalry is high; key players differentiate through sustainable production, high-purity grades, and integrated supply chains.

Market Opportunities and Challenges
Opportunities
● Rising demand for phenolic resins in construction drives isopropylbenzene adoption.
● Advancements in eco-friendly acetone solvents enhance market growth.
● Emerging markets in Asia Pacific offer expansion opportunities due to industrial growth.
Challenges
● Volatility in raw material prices increases production costs.
● Regulatory scrutiny on petrochemical emissions raises compliance costs.
● Environmental concerns over fossil-based chemicals hinder market scalability.

Growth Trend Analysis
The Isopropylbenzene market is growing steadily, driven by demand for phenol and acetone. On April 3, 2023, INEOS Phenol acquired Mitsui Phenols Singapore Ltd, adding 410,000 tons per year of isopropylbenzene capacity on Jurong Island, Singapore, boosting its phenol and acetone output. On January 5, 2024, INEOS launched Europe’s largest isopropylbenzene plant in Marl, Germany, with a 750,000-metric-ton-per-year capacity, enhancing global supply. These developments align with a projected CAGR of 4.5%–6.5% through 2030, reflecting isopropylbenzene’s essential role in petrochemicals.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Isopropylbenzene Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Isopropylbenzene by Region
8.2 Import of Isopropylbenzene by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Isopropylbenzene Market in North America (2020-2030)
9.1 Isopropylbenzene Market Size
9.2 Isopropylbenzene Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Isopropylbenzene Market in South America (2020-2030)
10.1 Isopropylbenzene Market Size
10.2 Isopropylbenzene Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Isopropylbenzene Market in Asia & Pacific (2020-2030)
11.1 Isopropylbenzene Market Size
11.2 Isopropylbenzene Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Isopropylbenzene Market in Europe (2020-2030)
12.1 Isopropylbenzene Market Size
12.2 Isopropylbenzene Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Isopropylbenzene Market in MEA (2020-2030)
13.1 Isopropylbenzene Market Size
13.2 Isopropylbenzene Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Isopropylbenzene Market (2020-2030)
14.1 Isopropylbenzene Market Size
14.2 Isopropylbenzene Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Isopropylbenzene Market Forecast (2021-2026)
15.1 Isopropylbenzene Market Size Forecast
15.2 Isopropylbenzene Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Mitsubishi Chemical
15.1.1 Company Profile
15.1.2 Main Business and Isopropylbenzene Information
15.1.3 SWOT Analysis of Mitsubishi Chemical
15.1.4 Mitsubishi Chemical Isopropylbenzene Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Moeve
15.2.1 Company Profile
15.2.2 Main Business and Isopropylbenzene Information
15.2.3 SWOT Analysis of Moeve
15.2.4 Moeve Isopropylbenzene Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 INEOS
15.3.1 Company Profile
15.3.2 Main Business and Isopropylbenzene Information
15.3.3 SWOT Analysis of INEOS
15.3.4 INEOS Isopropylbenzene Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 KUMHO P&B CHEMICALS
15.4.1 Company Profile
15.4.2 Main Business and Isopropylbenzene Information
15.4.3 SWOT Analysis of KUMHO P&B CHEMICALS
15.4.4 KUMHO P&B CHEMICALS Isopropylbenzene Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Tosoh
15.5.1 Company Profile
15.5.2 Main Business and Isopropylbenzene Information
15.5.3 SWOT Analysis of Tosoh
15.5.4 Tosoh Isopropylbenzene Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Chang Chun Group
15.6.1 Company Profile
15.6.2 Main Business and Isopropylbenzene Information
15.6.3 SWOT Analysis of Chang Chun Group
15.6.4 Chang Chun Group Isopropylbenzene Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Domo Chemicals
15.7.1 Company Profile
15.7.2 Main Business and Isopropylbenzene Information
15.7.3 SWOT Analysis of Domo Chemicals
15.7.4 Domo Chemicals Isopropylbenzene Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Sinopec
15.8.1 Company Profile
15.8.2 Main Business and Isopropylbenzene Information
15.8.3 SWOT Analysis of Sinopec
15.8.4 Sinopec Isopropylbenzene Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Isopropylbenzene Report
Table Data Sources Of Isopropylbenzene Report
Table Major Assumptions Of Isopropylbenzene Report
Table Isopropylbenzene Classification
Table Isopropylbenzene Applications List
Table Drivers Of Isopropylbenzene Market
Table Restraints Of Isopropylbenzene Market
Table Opportunities Of Isopropylbenzene Market
Table Threats Of Isopropylbenzene Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Isopropylbenzene
Table Cost Structure Analysis Of Isopropylbenzene
Table Key End Users List
Table Latest News Of Isopropylbenzene Market
Table Merger And Acquisition List
Table Planned/Future Project Of Isopropylbenzene Market
Table Policy Of Isopropylbenzene Market
Table 2020-2030 Regional Export Of Isopropylbenzene
Table 2020-2030 Regional Import Of Isopropylbenzene
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 North America Isopropylbenzene Demand List By Application
Table 2020-2025 North America Isopropylbenzene Key Players Sales List
Table 2020-2025 North America Isopropylbenzene Key Players Market Share List
Table 2020-2030 North America Isopropylbenzene Demand List By Type
Table 2020-2025 North America Isopropylbenzene Price List By Type
Table 2020-2030 United States Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 United States Isopropylbenzene Import & Export List
Table 2020-2030 Canada Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Canada Isopropylbenzene Import & Export List
Table 2020-2030 Mexico Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Mexico Isopropylbenzene Import & Export List
Table 2020-2030 South America Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 South America Isopropylbenzene Demand List By Application
Table 2020-2025 South America Isopropylbenzene Key Players Sales List
Table 2020-2025 South America Isopropylbenzene Key Players Market Share List
Table 2020-2030 South America Isopropylbenzene Demand List By Type
Table 2020-2025 South America Isopropylbenzene Price List By Type
Table 2020-2030 Brazil Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Brazil Isopropylbenzene Import & Export List
Table 2020-2030 Argentina Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Argentina Isopropylbenzene Import & Export List
Table 2020-2030 Chile Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Chile Isopropylbenzene Import & Export List
Table 2020-2030 Peru Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Peru Isopropylbenzene Import & Export List
Table 2020-2030 Asia & Pacific Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Isopropylbenzene Demand List By Application
Table 2020-2025 Asia & Pacific Isopropylbenzene Key Players Sales List
Table 2020-2025 Asia & Pacific Isopropylbenzene Key Players Market Share List
Table 2020-2030 Asia & Pacific Isopropylbenzene Demand List By Type
Table 2020-2025 Asia & Pacific Isopropylbenzene Price List By Type
Table 2020-2030 China Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 China Isopropylbenzene Import & Export List
Table 2020-2030 India Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 India Isopropylbenzene Import & Export List
Table 2020-2030 Japan Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Japan Isopropylbenzene Import & Export List
Table 2020-2030 South Korea Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 South Korea Isopropylbenzene Import & Export List
Table 2020-2030 Southeast Asia Isopropylbenzene Market Size List
Table 2020-2030 Southeast Asia Isopropylbenzene Market Volume List
Table 2020-2030 Southeast Asia Isopropylbenzene Import List
Table 2020-2030 Southeast Asia Isopropylbenzene Export List
Table 2020-2030 Australia Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Australia Isopropylbenzene Import & Export List
Table 2020-2030 Europe Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Europe Isopropylbenzene Demand List By Application
Table 2020-2025 Europe Isopropylbenzene Key Players Sales List
Table 2020-2025 Europe Isopropylbenzene Key Players Market Share List
Table 2020-2030 Europe Isopropylbenzene Demand List By Type
Table 2020-2025 Europe Isopropylbenzene Price List By Type
Table 2020-2030 Germany Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Germany Isopropylbenzene Import & Export List
Table 2020-2030 France Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 France Isopropylbenzene Import & Export List
Table 2020-2030 United Kingdom Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 United Kingdom Isopropylbenzene Import & Export List
Table 2020-2030 Italy Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Italy Isopropylbenzene Import & Export List
Table 2020-2030 Spain Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Spain Isopropylbenzene Import & Export List
Table 2020-2030 Belgium Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Belgium Isopropylbenzene Import & Export List
Table 2020-2030 Netherlands Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Netherlands Isopropylbenzene Import & Export List
Table 2020-2030 Austria Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Austria Isopropylbenzene Import & Export List
Table 2020-2030 Poland Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Poland Isopropylbenzene Import & Export List
Table 2020-2030 Russia Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Russia Isopropylbenzene Import & Export List
Table 2020-2030 Mea Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Mea Isopropylbenzene Demand List By Application
Table 2020-2025 Mea Isopropylbenzene Key Players Sales List
Table 2020-2025 Mea Isopropylbenzene Key Players Market Share List
Table 2020-2030 Mea Isopropylbenzene Demand List By Type
Table 2020-2025 Mea Isopropylbenzene Price List By Type
Table 2020-2030 Egypt Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Egypt Isopropylbenzene Import & Export List
Table 2020-2030 Israel Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Israel Isopropylbenzene Import & Export List
Table 2020-2030 South Africa Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 South Africa Isopropylbenzene Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Isopropylbenzene Import & Export List
Table 2020-2030 Turkey Isopropylbenzene Market Size And Market Volume List
Table 2020-2030 Turkey Isopropylbenzene Import & Export List
Table 2020-2025 Global Isopropylbenzene Market Size List By Region
Table 2020-2025 Global Isopropylbenzene Market Size Share List By Region
Table 2020-2025 Global Isopropylbenzene Market Volume List By Region
Table 2020-2025 Global Isopropylbenzene Market Volume Share List By Region
Table 2020-2025 Global Isopropylbenzene Demand List By Application
Table 2020-2025 Global Isopropylbenzene Demand Market Share List By Application
Table 2020-2025 Global Isopropylbenzene Capacity List
Table 2020-2025 Global Isopropylbenzene Key Vendors Capacity Share List
Table 2020-2025 Global Isopropylbenzene Key Vendors Production List
Table 2020-2025 Global Isopropylbenzene Key Vendors Production Share List
Table 2020-2025 Global Isopropylbenzene Key Vendors Production Value List
Table 2020-2025 Global Isopropylbenzene Key Vendors Production Value Share List
Table 2020-2025 Global Isopropylbenzene Demand List By Type
Table 2020-2025 Global Isopropylbenzene Demand Market Share List By Type
Table 2020-2025 Regional Isopropylbenzene Price List
Table 2025-2030 Global Isopropylbenzene Market Size List By Region
Table 2025-2030 Global Isopropylbenzene Market Size Share List By Region
Table 2025-2030 Global Isopropylbenzene Market Volume List By Region
Table 2025-2030 Global Isopropylbenzene Market Volume Share List By Region
Table 2025-2030 Global Isopropylbenzene Demand List By Application
Table 2025-2030 Global Isopropylbenzene Demand Market Share List By Application
Table 2025-2030 Global Isopropylbenzene Capacity List
Table 2025-2030 Global Isopropylbenzene Key Vendors Capacity Share List
Table 2025-2030 Global Isopropylbenzene Key Vendors Production List
Table 2025-2030 Global Isopropylbenzene Key Vendors Production Share List
Table 2025-2030 Global Isopropylbenzene Key Vendors Production Value List
Table 2025-2030 Global Isopropylbenzene Key Vendors Production Value Share List
Table 2025-2030 Global Isopropylbenzene Demand List By Type
Table 2025-2030 Global Isopropylbenzene Demand Market Share List By Type
Table 2025-2030 Isopropylbenzene Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Isopropylbenzene Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Isopropylbenzene Market Size And Cagr
Figure 2020-2030 North America Isopropylbenzene Market Volume And Cagr
Figure 2020-2030 South America Isopropylbenzene Market Size And Cagr
Figure 2020-2030 South America Isopropylbenzene Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Isopropylbenzene Market Size And Cagr
Figure 2020-2030 Asia & Pacific Isopropylbenzene Market Volume And Cagr
Figure 2020-2030 Europe Isopropylbenzene Market Size And Cagr
Figure 2020-2030 Europe Isopropylbenzene Market Volume And Cagr
Figure 2020-2030 Mea Isopropylbenzene Market Size And Cagr
Figure 2020-2030 Mea Isopropylbenzene Market Volume And Cagr
Figure 2020-2025 Global Isopropylbenzene Capacity Production And Growth Rate
Figure 2020-2025 Global Isopropylbenzene Production Value And Growth Rate
Figure 2025-2030 Global Isopropylbenzene Capacity Production And Growth Rate
Figure 2025-2030 Global Isopropylbenzene Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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