Pet Treats and Chews Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-06-15 Pages: 100
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Pet Treats and Chews Market Summary
Introduction
Pet treats and chews are edible or durable products designed to reward, entertain, or provide health benefits to pets, primarily dogs and cats. The industry is characterized by its focus on premium, natural, and functional products, with an emphasis on nutritional value, safety, and sustainability. Key trends include the humanization of pets, development of organic and grain-free treats, and integration with pet wellness trends. The market is driven by rising pet ownership, demand for premium pet products, and increasing consumer spending on pet care, particularly in North America and Europe.

Market Size and Growth Forecast
The global Pet Treats and Chews market was valued at USD 8–10 billion in 2024, with an estimated CAGR of 5.5%–7.5% from 2025 to 2030, driven by demand for premium pet products.

Regional Analysis
North America is projected to grow at a CAGR of 5.3%–7.3%, with the U.S. leading due to high pet ownership, emphasizing premium and functional treats.
Europe is expected to achieve a CAGR of 5.0%–7.0%, with Germany driving demand, focusing on organic and sustainable products.
Asia Pacific is anticipated to record the highest growth at a CAGR of 6.0%–8.0%, driven by China and Japan, where rising pet ownership fuels demand.
Rest of the World, including Brazil and Australia, is expected to grow at a CAGR of 4.8%–6.8%, with trends toward premium pet products.

Application Analysis
Dogs applications are estimated to grow at a CAGR of 5.7%–7.7%, driven by demand for dental chews and training treats, with trends toward functional ingredients like joint support.
Cats applications are projected to expand at a CAGR of 5.3%–7.3%, supported by their role in nutrition and play, with innovations in natural flavors.

Type Analysis
Eatable treats are estimated to grow at a CAGR of 5.5%–7.5%, valued for quick consumption, with trends toward organic ingredients.
Chewable treats are projected to grow at a CAGR of 5.7%–7.7%, driven by dental health benefits, with innovations in long-lasting designs.

Key Market Players
Mars, based in McLean, Virginia, USA, is a global leader in pet treats, offering brands like Pedigree and Whiskas, known for its extensive pet care portfolio.
Nestlé, headquartered in Vevey, Switzerland, produces Purina treats, specializing in nutritional innovation.
Hill's Pet Nutrition, based in Topeka, Kansas, USA, supplies functional pet treats, focusing on health-focused solutions.
General Mills, headquartered in Minneapolis, Minnesota, USA, offers Blue Buffalo treats, known for natural and premium products.
The J.M. Smucker Company, based in Orrville, Ohio, USA, produces Milk-Bone treats, emphasizing pet wellness.
Post Consumer Brands, based in Lakeville, Minnesota, USA, supplies pet treats, focusing on cost-effective solutions.
Spectrum Brands, headquartered in Middleton, Wisconsin, USA, offers pet treats under brands like Good’n’Fun, known for variety.
Freshpet, based in Secaucus, New Jersey, USA, provides fresh pet treats, emphasizing refrigerated and natural products.
Wellness, headquartered in Tewksbury, Massachusetts, USA, produces organic pet treats, focusing on holistic nutrition.
United Petfood, based in Ghent, Belgium, supplies private-label treats, known for scalable production.

Porter’s Five Forces Analysis
● The threat of new entrants is moderate; high capital costs and brand loyalty create barriers, but niche premium markets attract startups.
● The threat of substitutes is moderate; homemade pet treats compete, but premium branded products maintain dominance.
● Buyer power is high; pet owners demand high-quality, safe products, with trends favoring organic and functional treats.
● Supplier power is low; raw materials like meat and grains are widely available, reducing supplier influence.
● Competitive rivalry is high; key players differentiate through premium branding, functional innovation, and sustainability.

Market Opportunities and Challenges
Opportunities
● Rising pet ownership drives demand for premium pet treats and chews.
● Advancements in functional treats enhance health-focused market growth.
● Emerging markets in Asia Pacific offer expansion opportunities due to growing pet ownership.
Challenges
● Stringent regulations on pet food safety increase compliance costs.
● Volatility in raw material prices impacts production scalability.
● Competition from homemade and low-cost treats hinders market penetration.

Growth Trend Analysis
The Pet Treats and Chews market is experiencing robust growth, driven by rising pet ownership and premiumization trends. On August 22, 2024, The Nutriment Company acquired Pet Treats Wholesale, strengthening its UK natural dog treat market presence. On January 23, 2025, AlphaPet Ventures acquired JR Pet Products, enhancing its European premium pet portfolio. On January 31, 2025, JR Pet Products completed its sale to AlphaPet, further consolidating its operations. On April 17, 2025, Farmina Pet Foods launched N&D and VetLife Dog Treats, targeting health-conscious consumers with functional treats. In 2024, total U.S. pet industry expenditures reached USD 152 billion, with 94 million U.S. households owning pets by 2025, according to APPA. These developments align with a projected CAGR of 5.5%–7.5% through 2030, reflecting the growing pet care market.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Pet Treats and Chews Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Pet Treats and Chews Market in North America (2020-2030)
8.1 Pet Treats and Chews Market Size
8.2 Pet Treats and Chews Market by End Use
8.3 Competition by Players/Suppliers
8.4 Pet Treats and Chews Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Pet Treats and Chews Market in South America (2020-2030)
9.1 Pet Treats and Chews Market Size
9.2 Pet Treats and Chews Market by End Use
9.3 Competition by Players/Suppliers
9.4 Pet Treats and Chews Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Pet Treats and Chews Market in Asia & Pacific (2020-2030)
10.1 Pet Treats and Chews Market Size
10.2 Pet Treats and Chews Market by End Use
10.3 Competition by Players/Suppliers
10.4 Pet Treats and Chews Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Pet Treats and Chews Market in Europe (2020-2030)
11.1 Pet Treats and Chews Market Size
11.2 Pet Treats and Chews Market by End Use
11.3 Competition by Players/Suppliers
11.4 Pet Treats and Chews Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Pet Treats and Chews Market in MEA (2020-2030)
12.1 Pet Treats and Chews Market Size
12.2 Pet Treats and Chews Market by End Use
12.3 Competition by Players/Suppliers
12.4 Pet Treats and Chews Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Pet Treats and Chews Market (2020-2025)
13.1 Pet Treats and Chews Market Size
13.2 Pet Treats and Chews Market by End Use
13.3 Competition by Players/Suppliers
13.4 Pet Treats and Chews Market Size by Type
Chapter 14 Global Pet Treats and Chews Market Forecast (2025-2030)
14.1 Pet Treats and Chews Market Size Forecast
14.2 Pet Treats and Chews Application Forecast
14.3 Competition by Players/Suppliers
14.4 Pet Treats and Chews Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Mars
15.1.1 Company Profile
15.1.2 Main Business and Pet Treats and Chews Information
15.1.3 SWOT Analysis of Mars
15.1.4 Mars Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Nestlé
15.2.1 Company Profile
15.2.2 Main Business and Pet Treats and Chews Information
15.2.3 SWOT Analysis of Nestlé
15.2.4 Nestlé Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Hill's Pet Nutrition
15.3.1 Company Profile
15.3.2 Main Business and Pet Treats and Chews Information
15.3.3 SWOT Analysis of Hill's Pet Nutrition
15.3.4 Hill's Pet Nutrition Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 General Mills
15.4.1 Company Profile
15.4.2 Main Business and Pet Treats and Chews Information
15.4.3 SWOT Analysis of General Mills
15.4.4 General Mills Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 The J.M. Smucker Company
15.5.1 Company Profile
15.5.2 Main Business and Pet Treats and Chews Information
15.5.3 SWOT Analysis of The J.M. Smucker Company
15.5.4 The J.M. Smucker Company Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Post Consumer Brands
15.6.1 Company Profile
15.6.2 Main Business and Pet Treats and Chews Information
15.6.3 SWOT Analysis of Post Consumer Brands
15.6.4 Post Consumer Brands Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Spectrum Brands
15.7.1 Company Profile
15.7.2 Main Business and Pet Treats and Chews Information
15.7.3 SWOT Analysis of Spectrum Brands
15.7.4 Spectrum Brands Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Freshpet
15.8.1 Company Profile
15.8.2 Main Business and Pet Treats and Chews Information
15.8.3 SWOT Analysis of Freshpet
15.8.4 Freshpet Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Wellness
15.9.1 Company Profile
15.9.2 Main Business and Pet Treats and Chews Information
15.9.3 SWOT Analysis of Wellness
15.9.4 Wellness Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 United Petfood
15.10.1 Company Profile
15.10.2 Main Business and Pet Treats and Chews Information
15.10.3 SWOT Analysis of United Petfood
15.10.4 United Petfood Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Partner in Pet Food (PPF)
15.11.1 Company Profile
15.11.2 Main Business and Pet Treats and Chews Information
15.11.3 SWOT Analysis of Partner in Pet Food (PPF)
15.11.4 Partner in Pet Food (PPF) Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms
Table Research Scope Of Pet Treats And Chews Report
Table Data Sources Of Pet Treats And Chews Report
Table Major Assumptions Of Pet Treats And Chews Report
Table Pet Treats And Chews Classification
Table Pet Treats And Chews Applications
Table Drivers Of Pet Treats And Chews Market
Table Restraints Of Pet Treats And Chews Market
Table Opportunities Of Pet Treats And Chews Market
Table Threats Of Pet Treats And Chews Market
Table Raw Materials Suppliers
Table Different Production Methods Of Pet Treats And Chews
Table Cost Structure Analysis Of Pet Treats And Chews
Table Key End Users
Table Latest News Of Pet Treats And Chews Market
Table Merger And Acquisition
Table Planned/Future Project Of Pet Treats And Chews Market
Table Policy Of Pet Treats And Chews Market
Table 2020-2030 North America Pet Treats And Chews Market Size
Table 2020-2030 North America Pet Treats And Chews Market Size By Application
Table 2020-2025 North America Pet Treats And Chews Key Players Revenue
Table 2020-2025 North America Pet Treats And Chews Key Players Market Share
Table 2020-2030 North America Pet Treats And Chews Market Size By Type
Table 2020-2030 United States Pet Treats And Chews Market Size
Table 2020-2030 Canada Pet Treats And Chews Market Size
Table 2020-2030 Mexico Pet Treats And Chews Market Size
Table 2020-2030 South America Pet Treats And Chews Market Size
Table 2020-2030 South America Pet Treats And Chews Market Size By Application
Table 2020-2025 South America Pet Treats And Chews Key Players Revenue
Table 2020-2025 South America Pet Treats And Chews Key Players Market Share
Table 2020-2030 South America Pet Treats And Chews Market Size By Type
Table 2020-2030 Brazil Pet Treats And Chews Market Size
Table 2020-2030 Argentina Pet Treats And Chews Market Size
Table 2020-2030 Chile Pet Treats And Chews Market Size
Table 2020-2030 Peru Pet Treats And Chews Market Size
Table 2020-2030 Asia & Pacific Pet Treats And Chews Market Size
Table 2020-2030 Asia & Pacific Pet Treats And Chews Market Size By Application
Table 2020-2025 Asia & Pacific Pet Treats And Chews Key Players Revenue
Table 2020-2025 Asia & Pacific Pet Treats And Chews Key Players Market Share
Table 2020-2030 Asia & Pacific Pet Treats And Chews Market Size By Type
Table 2020-2030 China Pet Treats And Chews Market Size
Table 2020-2030 India Pet Treats And Chews Market Size
Table 2020-2030 Japan Pet Treats And Chews Market Size
Table 2020-2030 South Korea Pet Treats And Chews Market Size
Table 2020-2030 Southeast Asia Pet Treats And Chews Market Size
Table 2020-2030 Australia Pet Treats And Chews Market Size
Table 2020-2030 Europe Pet Treats And Chews Market Size
Table 2020-2030 Europe Pet Treats And Chews Market Size By Application
Table 2020-2025 Europe Pet Treats And Chews Key Players Revenue
Table 2020-2025 Europe Pet Treats And Chews Key Players Market Share
Table 2020-2030 Europe Pet Treats And Chews Market Size By Type
Table 2020-2030 Germany Pet Treats And Chews Market Size
Table 2020-2030 France Pet Treats And Chews Market Size
Table 2020-2030 United Kingdom Pet Treats And Chews Market Size
Table 2020-2030 Italy Pet Treats And Chews Market Size
Table 2020-2030 Spain Pet Treats And Chews Market Size
Table 2020-2030 Belgium Pet Treats And Chews Market Size
Table 2020-2030 Netherlands Pet Treats And Chews Market Size
Table 2020-2030 Austria Pet Treats And Chews Market Size
Table 2020-2030 Poland Pet Treats And Chews Market Size
Table 2020-2030 Russia Pet Treats And Chews Market Size
Table 2020-2030 Mea Pet Treats And Chews Market Size
Table 2020-2030 Mea Pet Treats And Chews Market Size By Application
Table 2020-2025 Mea Pet Treats And Chews Key Players Revenue
Table 2020-2025 Mea Pet Treats And Chews Key Players Market Share
Table 2020-2030 Mea Pet Treats And Chews Market Size By Type
Table 2020-2030 Egypt Pet Treats And Chews Market Size
Table 2020-2030 Israel Pet Treats And Chews Market Size
Table 2020-2030 South Africa Pet Treats And Chews Market Size
Table 2020-2030 Gulf Cooperation Council Countries Pet Treats And Chews Market Size
Table 2020-2030 Turkey Pet Treats And Chews Market Size
Table 2020-2025 Global Pet Treats And Chews Market Size By Region
Table 2020-2025 Global Pet Treats And Chews Market Size Share By Region
Table 2020-2025 Global Pet Treats And Chews Market Size By Application
Table 2020-2025 Global Pet Treats And Chews Market Share By Application
Table 2020-2025 Global Pet Treats And Chews Key Vendors Revenue
Table 2020-2025 Global Pet Treats And Chews Key Vendors Market Share
Table 2020-2025 Global Pet Treats And Chews Market Size By Type
Table 2020-2025 Global Pet Treats And Chews Market Share By Type
Table 2025-2030 Global Pet Treats And Chews Market Size By Region
Table 2025-2030 Global Pet Treats And Chews Market Size Share By Region
Table 2025-2030 Global Pet Treats And Chews Market Size By Application
Table 2025-2030 Global Pet Treats And Chews Market Share By Application
Table 2025-2030 Global Pet Treats And Chews Key Vendors Revenue
Table 2025-2030 Global Pet Treats And Chews Key Vendors Market Share
Table 2025-2030 Global Pet Treats And Chews Market Size By Type
Table 2025-2030 Pet Treats And Chews Global Market Share By Type

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Pet Treats And Chews Picture
Figure 2020-2030 North America Pet Treats And Chews Market Size And Cagr
Figure 2020-2030 South America Pet Treats And Chews Market Size And Cagr
Figure 2020-2030 Asia & Pacific Pet Treats And Chews Market Size And Cagr
Figure 2020-2030 Europe Pet Treats And Chews Market Size And Cagr
Figure 2020-2030 Mea Pet Treats And Chews Market Size And Cagr
Figure 2020-2025 Global Pet Treats And Chews Market Size And Growth Rate
Figure 2025-2030 Global Pet Treats And Chews Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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