Wireless Charging IC Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction
Wireless charging integrated circuits (ICs) are specialized semiconductor components, comprising transmitter ICs (TX) and receiver ICs (RX), enabling contactless power transfer for consumer electronics, automotive, and medical devices. The industry is characterized by a concentrated receiver IC market, dominated by major players like STMicroelectronics and Renesas, and a more fragmented transmitter IC market due to lower technical barriers. Currently, 0.18μm process nodes are standard, but the industry is transitioning to smaller nodes like 90nm to reduce costs, with digital circuits occupying increasing chip area. Applications span smartphones, tablets, wearable devices, medical devices, automotive systems, and others, driven by consumer demand for convenience, technological advancements, and electric vehicle (EV) adoption. Challenges include high customer acquisition barriers, interoperability issues, and competition from wired charging. Asia Pacific leads production, while North America and Europe drive innovation and adoption.
Market Size and Growth Forecast
The global Wireless Charging IC market is projected to reach a market size of 2.5–3.0 billion USD by 2025, with an estimated compound annual growth rate (CAGR) of 10%–12% through 2030. Growth is fueled by rising smartphone penetration, EV expansion, and demand for wearable and medical devices.
Regional Analysis
Asia Pacific is expected to grow at a CAGR of 10.5%–12.5%, led by China, South Korea, and Japan. China dominates IC production due to its manufacturing hub status and high smartphone demand, though trade restrictions pose risks. South Korea’s advanced electronics industry, led by Samsung, drives adoption in consumer devices, while Japan’s automotive sector fuels growth, tempered by high R&D costs.
North America is projected to grow at a CAGR of 9.5%–11.5%, with the U.S. and Canada as key markets. The U.S. leads in wearable and medical device adoption, supported by innovation, but faces supply chain constraints. Canada’s EV infrastructure growth drives demand, though high production costs limit scalability.
Europe is anticipated to grow at a CAGR of 9%–11%, led by Germany and France. Germany’s automotive industry, particularly EVs, supports IC demand, while France’s smart city initiatives promote adoption, constrained by regulatory complexities.
South America is expected to grow at a CAGR of 8%–10%, with Brazil and Mexico as contributors. Brazil’s growing smartphone market drives demand, while Mexico’s automotive manufacturing supports growth, limited by economic volatility.
The Middle East and Africa are projected to grow at a CAGR of 7.5%–9.5%, with the UAE and South Africa leading. The UAE’s smart city projects fuel demand, while South Africa’s EV adoption supports growth, hindered by infrastructure gaps.
Application Analysis
Smart Phones & Tablets: Expected to grow at a CAGR of 10.5%–12.5%, dominating IC demand due to widespread adoption and fast-charging trends. Innovations focus on high-efficiency charging and compact designs, particularly in Asia Pacific.
Wearable Electronic Devices: Projected to grow at a CAGR of 11%–13%, driven by fitness trackers and smartwatches. Trends emphasize low-power ICs for extended battery life, especially in North America and Europe.
Medical Devices: Expected to grow at a CAGR of 9.5%–11.5%, used in implants and portable diagnostics. Trends focus on safety and miniaturization, with strong growth in the U.S. and Germany.
Automotive Devices: Projected to grow at a CAGR of 10%–12%, driven by EV wireless charging. Trends emphasize high-power ICs and interoperability, particularly in Europe and Japan.
Others: Expected to grow at a CAGR of 8%–10%, including IoT and industrial applications. Trends focus on versatile, low-cost ICs, with steady demand globally.
Type Analysis
Transmitter ICs: Expected to grow at a CAGR of 9.5%–11.5%, used in charging pads and stations. Trends focus on cost reduction through smaller process nodes, with fragmented competition in Asia Pacific.
Receiver ICs: Projected to grow at a CAGR of 10.5%–12.5%, integrated into devices. Trends emphasize efficiency and integration with power management, dominated by major players in North America and Europe.
Key Market Players
NXP: A Dutch leader, NXP supplies wireless charging ICs for automotive and consumer applications, focusing on efficiency and interoperability.
STMicroelectronics: A French-Italian firm, STMicroelectronics offers receiver ICs for smartphones and wearables, prioritizing miniaturization.
Semtech: A U.S. company, Semtech provides ICs for IoT and consumer devices, emphasizing low-power solutions.
Texas Instruments: A U.S. firm, Texas Instruments delivers ICs for automotive and medical applications, focusing on high-power performance.
ROHM: A Japanese company, ROHM supplies ICs for consumer electronics, prioritizing compact designs.
Toshiba: A Japanese firm, Toshiba offers ICs for automotive and IoT, focusing on reliability.
Vishay: A U.S. company, Vishay provides ICs for wearables and industrial applications, emphasizing cost efficiency.
Renesas: A Japanese firm, Renesas delivers receiver ICs for smartphones and automotive, focusing on integration.
Analog Devices: A U.S. company, Analog Devices supplies ICs for medical and automotive, prioritizing precision.
Infineon: A German firm, Infineon offers ICs for EVs and consumer devices, focusing on high-efficiency solutions.
Porter’s Five Forces Analysis
●Threat of New Entrants: The wireless charging IC market faces a low threat of new entrants. High R&D costs, complex design requirements, and customer acquisition barriers deter newcomers. Established players like NXP leverage scale and IP portfolios, creating significant entry challenges.
●Threat of Substitutes: The threat of substitutes is moderate. Wired charging offers cost and speed advantages, but wireless charging’s convenience and EV adoption limit substitution risks, particularly in automotive and wearable applications.
●Bargaining Power of Buyers: Buyers, including device manufacturers, hold high bargaining power due to standardized ICs and multiple suppliers. However, premium ICs from firms like STMicroelectronics command loyalty in high-performance applications, reducing buyer leverage.
●Bargaining Power of Suppliers: Suppliers of semiconductor materials wield moderate bargaining power. While raw materials are widely available, specialized fabrication processes increase dependency on foundries, though firms like Texas Instruments mitigate this through in-house production.
●Competitive Rivalry: Competitive rivalry is high. NXP, STMicroelectronics, and Renesas compete on efficiency, cost, and integration. Intense competition drives innovation in smaller nodes and interoperability but pressures margins in a consolidating market.
Market Opportunities and Challenges
Opportunities
●EV Adoption: Growing electric vehicle sales, particularly in Europe and China, create opportunities for high-power wireless charging ICs, supporting firms like Infineon.
●Wearable Device Growth: Rising demand for smartwatches and fitness trackers in North America drives IC adoption, offering opportunities for firms like Semtech to develop low-power solutions.
●Smart City Initiatives: Urban projects in the UAE and Japan promote wireless charging infrastructure, creating potential for firms like Toshiba to supply versatile ICs.
●Cost Reduction Trends: Transition to smaller process nodes like 90nm offers opportunities for firms like ROHM to produce cost-effective ICs for mass markets in Asia Pacific.
●Medical Device Innovation: Increasing use of wireless charging in implants and diagnostics supports opportunities for firms like Analog Devices to develop safe, compact ICs.
Challenges
●Interoperability Issues: Lack of universal standards hinders adoption, challenging firms like NXP to invest in cross-compatible solutions.
●Competition from Wired Charging: Faster wired charging technologies threaten wireless IC demand, particularly in price-sensitive markets like South America.
●High R&D Costs: Developing efficient, smaller-node ICs requires significant investment, impacting margins for firms like Vishay in competitive markets.
●Supply Chain Constraints: Semiconductor shortages, especially in Asia Pacific, disrupt production, challenging firms like Renesas to secure stable supplies.
●Customer Acquisition Barriers: High switching costs for downstream clients limit market entry for smaller players, posing challenges for new IC offerings globally.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Wireless Charging Ic Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Wireless Charging Ic by Region
8.2 Import of Wireless Charging Ic by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Wireless Charging Ic Market in North America (2020-2030)
9.1 Wireless Charging Ic Market Size
9.2 Wireless Charging Ic Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Wireless Charging Ic Market in South America (2020-2030)
10.1 Wireless Charging Ic Market Size
10.2 Wireless Charging Ic Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Wireless Charging Ic Market in Asia & Pacific (2020-2030)
11.1 Wireless Charging Ic Market Size
11.2 Wireless Charging Ic Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Wireless Charging Ic Market in Europe (2020-2030)
12.1 Wireless Charging Ic Market Size
12.2 Wireless Charging Ic Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Wireless Charging Ic Market in MEA (2020-2030)
13.1 Wireless Charging Ic Market Size
13.2 Wireless Charging Ic Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Wireless Charging Ic Market (2020-2025)
14.1 Wireless Charging Ic Market Size
14.2 Wireless Charging Ic Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Wireless Charging Ic Market Forecast (2025-2030)
15.1 Wireless Charging Ic Market Size Forecast
15.2 Wireless Charging Ic Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 NXP
15.1.1 Company Profile
15.1.2 Main Business and Wireless Charging IC Information
15.1.3 SWOT Analysis of NXP
15.1.4 NXP Wireless Charging IC Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 STMicroelectronics
15.2.1 Company Profile
15.2.2 Main Business and Wireless Charging IC Information
15.2.3 SWOT Analysis of STMicroelectronics
15.2.4 STMicroelectronics Wireless Charging IC Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Semtech
15.3.1 Company Profile
15.3.2 Main Business and Wireless Charging IC Information
15.3.3 SWOT Analysis of Semtech
15.3.4 Semtech Wireless Charging IC Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Texas
15.4.1 Company Profile
15.4.2 Main Business and Wireless Charging IC Information
15.4.3 SWOT Analysis of Texas
15.4.4 Texas Wireless Charging IC Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Instruments
15.5.1 Company Profile
15.5.2 Main Business and Wireless Charging IC Information
15.5.3 SWOT Analysis of Instruments
15.5.4 Instruments Wireless Charging IC Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 ROHM
15.6.1 Company Profile
15.6.2 Main Business and Wireless Charging IC Information
15.6.3 SWOT Analysis of ROHM
15.6.4 ROHM Wireless Charging IC Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Wireless Charging Ic Report
Table Data Sources Of Wireless Charging Ic Report
Table Major Assumptions Of Wireless Charging Ic Report
Table Wireless Charging Ic Classification
Table Wireless Charging Ic Applications List
Table Drivers Of Wireless Charging Ic Market
Table Restraints Of Wireless Charging Ic Market
Table Opportunities Of Wireless Charging Ic Market
Table Threats Of Wireless Charging Ic Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Wireless Charging Ic
Table Cost Structure Analysis Of Wireless Charging Ic
Table Key End Users List
Table Latest News Of Wireless Charging Ic Market
Table Merger And Acquisition List
Table Planned/Future Project Of Wireless Charging Ic Market
Table Policy Of Wireless Charging Ic Market
Table 2020-2030 Regional Export Of Wireless Charging Ic
Table 2020-2030 Regional Import Of Wireless Charging Ic
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 North America Wireless Charging Ic Demand List By Application
Table 2020-2025 North America Wireless Charging Ic Key Players Sales List
Table 2020-2025 North America Wireless Charging Ic Key Players Market Share List
Table 2020-2030 North America Wireless Charging Ic Demand List By Type
Table 2020-2025 North America Wireless Charging Ic Price List By Type
Table 2020-2030 United States Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 United States Wireless Charging Ic Import & Export List
Table 2020-2030 Canada Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Canada Wireless Charging Ic Import & Export List
Table 2020-2030 Mexico Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Mexico Wireless Charging Ic Import & Export List
Table 2020-2030 South America Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 South America Wireless Charging Ic Demand List By Application
Table 2020-2025 South America Wireless Charging Ic Key Players Sales List
Table 2020-2025 South America Wireless Charging Ic Key Players Market Share List
Table 2020-2030 South America Wireless Charging Ic Demand List By Type
Table 2020-2025 South America Wireless Charging Ic Price List By Type
Table 2020-2030 Brazil Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Brazil Wireless Charging Ic Import & Export List
Table 2020-2030 Argentina Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Argentina Wireless Charging Ic Import & Export List
Table 2020-2030 Chile Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Chile Wireless Charging Ic Import & Export List
Table 2020-2030 Peru Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Peru Wireless Charging Ic Import & Export List
Table 2020-2030 Asia & Pacific Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Wireless Charging Ic Demand List By Application
Table 2020-2025 Asia & Pacific Wireless Charging Ic Key Players Sales List
Table 2020-2025 Asia & Pacific Wireless Charging Ic Key Players Market Share List
Table 2020-2030 Asia & Pacific Wireless Charging Ic Demand List By Type
Table 2020-2025 Asia & Pacific Wireless Charging Ic Price List By Type
Table 2020-2030 China Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 China Wireless Charging Ic Import & Export List
Table 2020-2030 India Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 India Wireless Charging Ic Import & Export List
Table 2020-2030 Japan Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Japan Wireless Charging Ic Import & Export List
Table 2020-2030 South Korea Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 South Korea Wireless Charging Ic Import & Export List
Table 2020-2030 Southeast Asia Wireless Charging Ic Market Size List
Table 2020-2030 Southeast Asia Wireless Charging Ic Market Volume List
Table 2020-2030 Southeast Asia Wireless Charging Ic Import List
Table 2020-2030 Southeast Asia Wireless Charging Ic Export List
Table 2020-2030 Australia Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Australia Wireless Charging Ic Import & Export List
Table 2020-2030 Europe Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Europe Wireless Charging Ic Demand List By Application
Table 2020-2025 Europe Wireless Charging Ic Key Players Sales List
Table 2020-2025 Europe Wireless Charging Ic Key Players Market Share List
Table 2020-2030 Europe Wireless Charging Ic Demand List By Type
Table 2020-2025 Europe Wireless Charging Ic Price List By Type
Table 2020-2030 Germany Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Germany Wireless Charging Ic Import & Export List
Table 2020-2030 France Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 France Wireless Charging Ic Import & Export List
Table 2020-2030 United Kingdom Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 United Kingdom Wireless Charging Ic Import & Export List
Table 2020-2030 Italy Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Italy Wireless Charging Ic Import & Export List
Table 2020-2030 Spain Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Spain Wireless Charging Ic Import & Export List
Table 2020-2030 Belgium Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Belgium Wireless Charging Ic Import & Export List
Table 2020-2030 Netherlands Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Netherlands Wireless Charging Ic Import & Export List
Table 2020-2030 Austria Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Austria Wireless Charging Ic Import & Export List
Table 2020-2030 Poland Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Poland Wireless Charging Ic Import & Export List
Table 2020-2030 Russia Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Russia Wireless Charging Ic Import & Export List
Table 2020-2030 Mea Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Mea Wireless Charging Ic Demand List By Application
Table 2020-2025 Mea Wireless Charging Ic Key Players Sales List
Table 2020-2025 Mea Wireless Charging Ic Key Players Market Share List
Table 2020-2030 Mea Wireless Charging Ic Demand List By Type
Table 2020-2025 Mea Wireless Charging Ic Price List By Type
Table 2020-2030 Egypt Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Egypt Wireless Charging Ic Import & Export List
Table 2020-2030 Israel Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Israel Wireless Charging Ic Import & Export List
Table 2020-2030 South Africa Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 South Africa Wireless Charging Ic Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Wireless Charging Ic Import & Export List
Table 2020-2030 Turkey Wireless Charging Ic Market Size And Market Volume List
Table 2020-2030 Turkey Wireless Charging Ic Import & Export List
Table 2020-2025 Global Wireless Charging Ic Market Size List By Region
Table 2020-2025 Global Wireless Charging Ic Market Size Share List By Region
Table 2020-2025 Global Wireless Charging Ic Market Volume List By Region
Table 2020-2025 Global Wireless Charging Ic Market Volume Share List By Region
Table 2020-2025 Global Wireless Charging Ic Demand List By Application
Table 2020-2025 Global Wireless Charging Ic Demand Market Share List By Application
Table 2020-2025 Global Wireless Charging Ic Key Vendors Sales List
Table 2020-2025 Global Wireless Charging Ic Key Vendors Sales Share List
Table 2020-2025 Global Wireless Charging Ic Key Vendors Revenue List
Table 2020-2025 Global Wireless Charging Ic Key Vendors Revenue Share List
Table 2020-2025 Global Wireless Charging Ic Demand List By Type
Table 2020-2025 Global Wireless Charging Ic Demand Market Share List By Type
Table 2020-2025 Regional Wireless Charging Ic Price List
Table 2025-2030 Global Wireless Charging Ic Market Size List By Region
Table 2025-2030 Global Wireless Charging Ic Market Size Share List By Region
Table 2025-2030 Global Wireless Charging Ic Market Volume List By Region
Table 2025-2030 Global Wireless Charging Ic Market Volume Share List By Region
Table 2025-2030 Global Wireless Charging Ic Demand List By Application
Table 2025-2030 Global Wireless Charging Ic Demand Market Share List By Application
Table 2025-2030 Global Wireless Charging Ic Key Vendors Sales List
Table 2025-2030 Global Wireless Charging Ic Key Vendors Sales Share List
Table 2025-2030 Global Wireless Charging Ic Key Vendors Revenue List
Table 2025-2030 Global Wireless Charging Ic Key Vendors Revenue Share List
Table 2025-2030 Global Wireless Charging Ic Demand List By Type
Table 2025-2030 Global Wireless Charging Ic Demand Market Share List By Type
Table 2025-2030 Wireless Charging Ic Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Wireless Charging Ic Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Wireless Charging Ic Market Size And Cagr
Figure 2020-2030 North America Wireless Charging Ic Market Volume And Cagr
Figure 2020-2030 South America Wireless Charging Ic Market Size And Cagr
Figure 2020-2030 South America Wireless Charging Ic Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Wireless Charging Ic Market Size And Cagr
Figure 2020-2030 Asia & Pacific Wireless Charging Ic Market Volume And Cagr
Figure 2020-2030 Europe Wireless Charging Ic Market Size And Cagr
Figure 2020-2030 Europe Wireless Charging Ic Market Volume And Cagr
Figure 2020-2030 Mea Wireless Charging Ic Market Size And Cagr
Figure 2020-2030 Mea Wireless Charging Ic Market Volume And Cagr
Figure 2020-2025 Global Wireless Charging Ic Market Volume And Growth Rate
Figure 2020-2025 Global Wireless Charging Ic Market Size And Growth Rate
Figure 2025-2030 Global Wireless Charging Ic Market Volume And Growth Rate
Figure 2025-2030 Global Wireless Charging Ic Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |