Xanthan Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction
Xanthan is a polysaccharide produced through fermentation of corn starch by Xanthomonas campestris, widely used as a thickener, stabilizer, and emulsifier across industries. China dominates global production, with Fufeng Group (80,000 tons), Meihua Group (75,000 tons), and Deosen Biochemical (48,000 tons) leading capacity. The market is driven by demand for clean-label food ingredients, growth in oil and gas drilling, and expanding industrial applications. Key players like CP Kelco and Cargill innovate in high-performance grades to meet diverse needs. The market benefits from Xanthan’s versatility, stability under extreme conditions, and natural origin, but faces challenges from trade barriers, such as U.S. anti-dumping duties on Chinese imports since 2013, and competition from alternatives like guar gum. The food and beverage sector remains the largest consumer, fueled by demand for gluten-free and plant-based products, while oil and gas applications grow with energy exploration.
Market Size and Growth Forecast
The global Xanthan market is projected to reach a market size of 0.9–1.0 billion USD by 2025, with an estimated compound annual growth rate (CAGR) of 1%–2% through 2030. Growth is driven by steady demand in food and beverage, though tempered by market maturity and trade challenges.
Regional Analysis
North America is expected to grow at 1%–2%, led by the United States and Canada. The U.S. drives demand through its robust food processing and oil drilling sectors, though anti-dumping duties constrain Chinese imports. Canada’s food and energy industries support steady growth, limited by high import costs.
Europe follows with a growth rate of 0.8%–1.8%, with Germany, France, and the UK as key markets. Germany’s food and beverage industry demands high-quality Xanthan, while France’s clean-label trends fuel growth. The UK’s processed food market supports adoption, though regulatory scrutiny limits expansion.
Asia Pacific is anticipated to grow at 1.2%–2.2%, led by China, India, and Japan. China’s dominant production and domestic food demand drive growth, while India’s food processing and oil sectors create potential. Japan’s premium food market supports steady demand, though maturity caps growth.
South America, with a growth rate of 0.8%–1.8%, sees Brazil and Mexico as key players. Brazil’s food and industrial sectors drive demand, while Mexico’s oil exploration supports growth, tempered by economic volatility.
The Middle East and Africa are projected to grow at 0.8%–1.8%, with the UAE and South Africa leading. The UAE’s food import reliance fuels demand, while South Africa’s industrial applications support growth, constrained by economic challenges.
Application Analysis
Food & Beverage: Expected to grow at 1%–2%, Xanthan is critical for texture in sauces, dressings, and gluten-free products. Trends focus on clean-label and plant-based formulations to meet consumer preferences.
Oil & Gas: Projected to grow at 1.2%–2.2%, Xanthan enhances drilling fluid viscosity. Trends emphasize high-performance grades for deep-sea exploration.
Industrial: With a growth rate of 0.8%–1.8%, Xanthan is used in paints and adhesives. Trends focus on sustainable formulations for eco-friendly products.
Personal Care: Expected to grow at 1%–2%, Xanthan stabilizes cosmetics. Trends emphasize natural ingredients for premium skincare.
Pharmaceutical: Projected to grow at 0.8%–1.8%, Xanthan aids drug delivery. Trends focus on controlled-release formulations.
Others: With a growth rate of 0.8%–1.8%, this includes niche uses like pet food, with trends exploring new applications.
Type Analysis
Industrial Grade: Expected to grow at 0.8%–1.8%, industrial-grade Xanthan serves oil and industrial applications. Trends focus on cost-effective production for scalability.
Food Grade: Projected to grow at 1%–2%, food-grade Xanthan dominates due to food industry demand. Trends emphasize non-GMO and organic certifications.
Pharmaceutical Grade: With a growth rate of 0.8%–1.8%, this grade supports drug formulations. Trends focus on high-purity standards for medical use.
Key Market Players
CP Kelco: A U.S. leader, CP Kelco produces food and industrial-grade Xanthan, focusing on clean-label solutions.
ADM: A U.S. firm, ADM delivers food-grade Xanthan, emphasizing sustainable sourcing.
Jungbunzlauer: A Swiss company, Jungbunzlauer offers food and pharmaceutical-grade Xanthan, prioritizing natural ingredients.
Cargill: A U.S. giant, Cargill provides versatile Xanthan for food and industrial uses, focusing on innovation.
DSM: A Dutch firm, DSM delivers pharmaceutical-grade Xanthan, emphasizing health applications.
IFF: A U.S. company, IFF produces food-grade Xanthan, focusing on texture solutions.
BASF: A German leader, BASF offers industrial-grade Xanthan, prioritizing performance.
Deosen Biochemical: A Chinese firm, Deosen produces high-capacity Xanthan, focusing on cost efficiency.
Fufeng Group: A Chinese leader, Fufeng dominates global production, emphasizing scalability.
Meihua Group: A Chinese company, Meihua delivers food and industrial-grade Xanthan, focusing on quality.
Jianlong Biotechnology: A Chinese firm, Jianlong produces Xanthan for diverse applications, prioritizing innovation.
Hebei Xinhe: A Chinese company, Xinhe offers Xanthan for food and industrial uses, focusing on regional growth.
Porter’s Five Forces Analysis
●Threat of New Entrants: Low to Moderate. High production expertise and economies of scale create barriers, though Chinese manufacturers’ capacity lowers entry thresholds.
●Threat of Substitutes: Moderate. Alternatives like guar gum and cellulose compete, but Xanthan’s superior stability limits substitution risks.
●Bargaining Power of Buyers: Moderate to High. Food and oil companies wield influence due to multiple suppliers, though specialized grades reduce switching options.
●Bargaining Power of Suppliers: Moderate. Corn starch suppliers hold some leverage, but diversified sourcing and vertical integration by firms like Fufeng mitigate power.
●Competitive Rivalry: High. Intense competition among Fufeng, CP Kelco, and Cargill drives innovation in quality and sustainability, with Chinese players competing on price.
Market Opportunities and Challenges
Opportunities
●Clean-Label Demand: Rising consumer preference for natural ingredients drives food-grade Xanthan demand, offering opportunities for organic certifications in North America and Europe.
●Oil & Gas Exploration: Growing energy demand supports industrial-grade Xanthan use, creating potential for high-performance grades in Asia Pacific.
●Plant-Based Trends: The rise of vegan and gluten-free products boosts food-grade demand, offering opportunities for texture innovation globally.
●Emerging Markets: Expanding food processing in India and South America creates potential for affordable Xanthan solutions.
●Sustainability Focus: Innovations in eco-friendly production processes offer opportunities to align with global sustainability goals.
Challenges
●Trade Barriers: U.S. anti-dumping duties on Chinese Xanthan limit market access, challenging Chinese producers’ global expansion.
●Substitute Competition: Guar gum’s lower cost pressures Xanthan’s market share, particularly in price-sensitive applications.
●Market Maturity: Slow growth in developed markets due to saturation limits expansion, pressuring manufacturers to innovate.
●Regulatory Scrutiny: Stringent food safety regulations in Europe increase compliance costs, challenging smaller players.
●Raw Material Dependency: Reliance on corn starch exposes the market to price volatility, threatening cost stability.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Xanthan Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Xanthan by Region
8.2 Import of Xanthan by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Xanthan Market in North America (2020-2030)
9.1 Xanthan Market Size
9.2 Xanthan Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Xanthan Market in South America (2020-2030)
10.1 Xanthan Market Size
10.2 Xanthan Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Xanthan Market in Asia & Pacific (2020-2030)
11.1 Xanthan Market Size
11.2 Xanthan Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Xanthan Market in Europe (2020-2030)
12.1 Xanthan Market Size
12.2 Xanthan Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Xanthan Market in MEA (2020-2030)
13.1 Xanthan Market Size
13.2 Xanthan Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Xanthan Market (2020-2030)
14.1 Xanthan Market Size
14.2 Xanthan Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Xanthan Market Forecast (2021-2026)
15.1 Xanthan Market Size Forecast
15.2 Xanthan Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 CP Kelco
15.1.1 Company Profile
15.1.2 Main Business and Xanthan Information
15.1.3 SWOT Analysis of CP Kelco
15.1.4 CP Kelco Xanthan Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 ADM
15.2.1 Company Profile
15.2.2 Main Business and Xanthan Information
15.2.3 SWOT Analysis of ADM
15.2.4 ADM Xanthan Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Jungbunzlauer
15.3.1 Company Profile
15.3.2 Main Business and Xanthan Information
15.3.3 SWOT Analysis of Jungbunzlauer
15.3.4 Jungbunzlauer Xanthan Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Cargill
15.4.1 Company Profile
15.4.2 Main Business and Xanthan Information
15.4.3 SWOT Analysis of Cargill
15.4.4 Cargill Xanthan Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 DSM
15.5.1 Company Profile
15.5.2 Main Business and Xanthan Information
15.5.3 SWOT Analysis of DSM
15.5.4 DSM Xanthan Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 IFF
15.6.1 Company Profile
15.6.2 Main Business and Xanthan Information
15.6.3 SWOT Analysis of IFF
15.6.4 IFF Xanthan Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 BASF
15.7.1 Company Profile
15.7.2 Main Business and Xanthan Information
15.7.3 SWOT Analysis of BASF
15.7.4 BASF Xanthan Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Xanthan Report
Table Data Sources Of Xanthan Report
Table Major Assumptions Of Xanthan Report
Table Xanthan Classification
Table Xanthan Applications List
Table Drivers Of Xanthan Market
Table Restraints Of Xanthan Market
Table Opportunities Of Xanthan Market
Table Threats Of Xanthan Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Xanthan
Table Cost Structure Analysis Of Xanthan
Table Key End Users List
Table Latest News Of Xanthan Market
Table Merger And Acquisition List
Table Planned/Future Project Of Xanthan Market
Table Policy Of Xanthan Market
Table 2020-2030 Regional Export Of Xanthan
Table 2020-2030 Regional Import Of Xanthan
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Xanthan Market Size And Market Volume List
Table 2020-2030 North America Xanthan Demand List By Application
Table 2020-2025 North America Xanthan Key Players Sales List
Table 2020-2025 North America Xanthan Key Players Market Share List
Table 2020-2030 North America Xanthan Demand List By Type
Table 2020-2025 North America Xanthan Price List By Type
Table 2020-2030 United States Xanthan Market Size And Market Volume List
Table 2020-2030 United States Xanthan Import & Export List
Table 2020-2030 Canada Xanthan Market Size And Market Volume List
Table 2020-2030 Canada Xanthan Import & Export List
Table 2020-2030 Mexico Xanthan Market Size And Market Volume List
Table 2020-2030 Mexico Xanthan Import & Export List
Table 2020-2030 South America Xanthan Market Size And Market Volume List
Table 2020-2030 South America Xanthan Demand List By Application
Table 2020-2025 South America Xanthan Key Players Sales List
Table 2020-2025 South America Xanthan Key Players Market Share List
Table 2020-2030 South America Xanthan Demand List By Type
Table 2020-2025 South America Xanthan Price List By Type
Table 2020-2030 Brazil Xanthan Market Size And Market Volume List
Table 2020-2030 Brazil Xanthan Import & Export List
Table 2020-2030 Argentina Xanthan Market Size And Market Volume List
Table 2020-2030 Argentina Xanthan Import & Export List
Table 2020-2030 Chile Xanthan Market Size And Market Volume List
Table 2020-2030 Chile Xanthan Import & Export List
Table 2020-2030 Peru Xanthan Market Size And Market Volume List
Table 2020-2030 Peru Xanthan Import & Export List
Table 2020-2030 Asia & Pacific Xanthan Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Xanthan Demand List By Application
Table 2020-2025 Asia & Pacific Xanthan Key Players Sales List
Table 2020-2025 Asia & Pacific Xanthan Key Players Market Share List
Table 2020-2030 Asia & Pacific Xanthan Demand List By Type
Table 2020-2025 Asia & Pacific Xanthan Price List By Type
Table 2020-2030 China Xanthan Market Size And Market Volume List
Table 2020-2030 China Xanthan Import & Export List
Table 2020-2030 India Xanthan Market Size And Market Volume List
Table 2020-2030 India Xanthan Import & Export List
Table 2020-2030 Japan Xanthan Market Size And Market Volume List
Table 2020-2030 Japan Xanthan Import & Export List
Table 2020-2030 South Korea Xanthan Market Size And Market Volume List
Table 2020-2030 South Korea Xanthan Import & Export List
Table 2020-2030 Southeast Asia Xanthan Market Size List
Table 2020-2030 Southeast Asia Xanthan Market Volume List
Table 2020-2030 Southeast Asia Xanthan Import List
Table 2020-2030 Southeast Asia Xanthan Export List
Table 2020-2030 Australia Xanthan Market Size And Market Volume List
Table 2020-2030 Australia Xanthan Import & Export List
Table 2020-2030 Europe Xanthan Market Size And Market Volume List
Table 2020-2030 Europe Xanthan Demand List By Application
Table 2020-2025 Europe Xanthan Key Players Sales List
Table 2020-2025 Europe Xanthan Key Players Market Share List
Table 2020-2030 Europe Xanthan Demand List By Type
Table 2020-2025 Europe Xanthan Price List By Type
Table 2020-2030 Germany Xanthan Market Size And Market Volume List
Table 2020-2030 Germany Xanthan Import & Export List
Table 2020-2030 France Xanthan Market Size And Market Volume List
Table 2020-2030 France Xanthan Import & Export List
Table 2020-2030 United Kingdom Xanthan Market Size And Market Volume List
Table 2020-2030 United Kingdom Xanthan Import & Export List
Table 2020-2030 Italy Xanthan Market Size And Market Volume List
Table 2020-2030 Italy Xanthan Import & Export List
Table 2020-2030 Spain Xanthan Market Size And Market Volume List
Table 2020-2030 Spain Xanthan Import & Export List
Table 2020-2030 Belgium Xanthan Market Size And Market Volume List
Table 2020-2030 Belgium Xanthan Import & Export List
Table 2020-2030 Netherlands Xanthan Market Size And Market Volume List
Table 2020-2030 Netherlands Xanthan Import & Export List
Table 2020-2030 Austria Xanthan Market Size And Market Volume List
Table 2020-2030 Austria Xanthan Import & Export List
Table 2020-2030 Poland Xanthan Market Size And Market Volume List
Table 2020-2030 Poland Xanthan Import & Export List
Table 2020-2030 Russia Xanthan Market Size And Market Volume List
Table 2020-2030 Russia Xanthan Import & Export List
Table 2020-2030 Mea Xanthan Market Size And Market Volume List
Table 2020-2030 Mea Xanthan Demand List By Application
Table 2020-2025 Mea Xanthan Key Players Sales List
Table 2020-2025 Mea Xanthan Key Players Market Share List
Table 2020-2030 Mea Xanthan Demand List By Type
Table 2020-2025 Mea Xanthan Price List By Type
Table 2020-2030 Egypt Xanthan Market Size And Market Volume List
Table 2020-2030 Egypt Xanthan Import & Export List
Table 2020-2030 Israel Xanthan Market Size And Market Volume List
Table 2020-2030 Israel Xanthan Import & Export List
Table 2020-2030 South Africa Xanthan Market Size And Market Volume List
Table 2020-2030 South Africa Xanthan Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Xanthan Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Xanthan Import & Export List
Table 2020-2030 Turkey Xanthan Market Size And Market Volume List
Table 2020-2030 Turkey Xanthan Import & Export List
Table 2020-2025 Global Xanthan Market Size List By Region
Table 2020-2025 Global Xanthan Market Size Share List By Region
Table 2020-2025 Global Xanthan Market Volume List By Region
Table 2020-2025 Global Xanthan Market Volume Share List By Region
Table 2020-2025 Global Xanthan Demand List By Application
Table 2020-2025 Global Xanthan Demand Market Share List By Application
Table 2020-2025 Global Xanthan Capacity List
Table 2020-2025 Global Xanthan Key Vendors Capacity Share List
Table 2020-2025 Global Xanthan Key Vendors Production List
Table 2020-2025 Global Xanthan Key Vendors Production Share List
Table 2020-2025 Global Xanthan Key Vendors Production Value List
Table 2020-2025 Global Xanthan Key Vendors Production Value Share List
Table 2020-2025 Global Xanthan Demand List By Type
Table 2020-2025 Global Xanthan Demand Market Share List By Type
Table 2020-2025 Regional Xanthan Price List
Table 2025-2030 Global Xanthan Market Size List By Region
Table 2025-2030 Global Xanthan Market Size Share List By Region
Table 2025-2030 Global Xanthan Market Volume List By Region
Table 2025-2030 Global Xanthan Market Volume Share List By Region
Table 2025-2030 Global Xanthan Demand List By Application
Table 2025-2030 Global Xanthan Demand Market Share List By Application
Table 2025-2030 Global Xanthan Capacity List
Table 2025-2030 Global Xanthan Key Vendors Capacity Share List
Table 2025-2030 Global Xanthan Key Vendors Production List
Table 2025-2030 Global Xanthan Key Vendors Production Share List
Table 2025-2030 Global Xanthan Key Vendors Production Value List
Table 2025-2030 Global Xanthan Key Vendors Production Value Share List
Table 2025-2030 Global Xanthan Demand List By Type
Table 2025-2030 Global Xanthan Demand Market Share List By Type
Table 2025-2030 Xanthan Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Xanthan Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Xanthan Market Size And Cagr
Figure 2020-2030 North America Xanthan Market Volume And Cagr
Figure 2020-2030 South America Xanthan Market Size And Cagr
Figure 2020-2030 South America Xanthan Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Xanthan Market Size And Cagr
Figure 2020-2030 Asia & Pacific Xanthan Market Volume And Cagr
Figure 2020-2030 Europe Xanthan Market Size And Cagr
Figure 2020-2030 Europe Xanthan Market Volume And Cagr
Figure 2020-2030 Mea Xanthan Market Size And Cagr
Figure 2020-2030 Mea Xanthan Market Volume And Cagr
Figure 2020-2025 Global Xanthan Capacity Production And Growth Rate
Figure 2020-2025 Global Xanthan Production Value And Growth Rate
Figure 2025-2030 Global Xanthan Capacity Production And Growth Rate
Figure 2025-2030 Global Xanthan Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |