Web Adhesive Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-06-22 Pages: 80
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Web Adhesive Market Summary
Introduction
Web adhesives, also known as hot-melt adhesive films or webs, are thin, non-woven layers of adhesive material applied in a continuous or patterned web form, primarily used for bonding substrates in various industries. These adhesives, typically made from polyamide, polyester, or polyurethane, offer high bonding strength, flexibility, and compatibility with automated manufacturing processes. They are critical in applications requiring lightweight, durable, and precise bonding, such as automotive interiors, textile and garment manufacturing, electronic appliances, industrial filtration, and other niche uses like medical textiles. The market is driven by global demand for lightweight materials, automation in manufacturing, and sustainability trends. Key players like Shanghai Tianyang, producing 34.5294 million square meters of web adhesive in 2020, and Hangzhou First, with 6.6102 million square meters, highlight the industry’s scale, particularly in Asia Pacific, which accounts for 35–45% of the market. Challenges include raw material price volatility, environmental regulations, and competition from liquid adhesives, while trends like bio-based webs and eco-friendly formulations shape the market’s future. Asia Pacific leads consumption, fueled by industrialization, with Europe and North America focusing on high-performance applications.

Market Size and Growth Forecast
The global web adhesive market is projected to reach USD 120–150 million by 2025, with an estimated compound annual growth rate (CAGR) of 1%–3% through 2030. This modest growth reflects the niche nature of the market, driven by specialized applications in automotive and textiles, offset by competition from alternative bonding technologies. The market benefits from advancements in adhesive formulations and increasing demand for lightweight, sustainable materials in manufacturing.

Regional Analysis
Asia Pacific dominates the web adhesive market, holding an estimated 35–45% share and a growth rate of 1.5%–3.5%. China leads, driven by its textile industry, producing 40% of global apparel, and automotive sector, with 25 million vehicles manufactured in 2023. India’s textile exports, growing 6% annually, and infrastructure projects boost demand. Japan focuses on high-precision electronic applications. Europe, with a 25–35% share and a growth rate of 1%–2.5%, is driven by Germany, France, and the UK, where EU sustainability regulations promote eco-friendly adhesives. North America, with a 20–30% share and a growth rate of 1%–2.5%, is led by the United States, where automotive interior production and 5% growth in electronics drive demand. Canada supports growth through industrial filtration. South America, holding a 2–3% share with a growth rate of 0.5%–2%, sees contributions from Brazil’s textile and automotive sectors. The Middle East and Africa, with a 1–3% share and growth of 0.5%–2%, are emerging markets, with Saudi Arabia’s Vision 2030 projects and South Africa’s manufacturing boosting demand, though economic constraints limit adoption.

Application Analysis
Automotive Interior: This segment, accounting for 40–50% of the market and growing at a CAGR of 1.5%–3.5%, uses web adhesives for bonding fabrics, foams, and composites in seats, dashboards, and trims. Trends include lightweight polyurethane webs for electric vehicles, as offered by Bostik, driven by 230 million EVs needed by 2030.
Textile & Garment: Holding 35–45% of the market with a CAGR of 1%–3%, this segment uses web adhesives for seamless bonding in apparel and footwear. Trends focus on breathable and bio-based webs, as developed by Shanghai Tianyang, to meet sustainability demands.
Electronic Appliances: Representing 3–5% of the market with a CAGR of 1%–2.5%, this segment uses web adhesives for component bonding in smartphones and wearables. Trends include heat-resistant formulations, as offered by Protechnic, with electronics adhesive demand reaching $11.6 billion by 2025.
Industrial Filtration: Accounting for 2–4% with a CAGR of 0.5%–2%, this segment uses web adhesives in air and liquid filters. Trends focus on high-durability webs, as produced by Pinghu Zhanpeng, for industrial applications.
Others: Representing 5–10% with a CAGR of 1%–2.5%, this includes medical textiles and packaging. Trends include biodegradable webs, as pursued by Wenzhou Huate, for sustainable applications.

Key Market Players
Bostik: A France-based company, Bostik manufactures web adhesives for automotive, textile, and electronics applications, focusing on sustainable and high-performance polyurethane solutions.
Protechnic: A France-based firm, Protechnic produces web adhesives for textiles and electronics, emphasizing lightweight and heat-resistant formulations for automated processes.
Shanghai Tianyang: A China-based manufacturer, Shanghai Tianyang supplies web adhesives for textiles and industrial applications, known for high-volume production and eco-friendly solutions.
Hangzhou First: A China-based company, Hangzhou First produces web adhesives for garments and automotive interiors, prioritizing cost-effective and durable products.
Pinghu Zhanpeng: A China-based firm, Pinghu Zhanpeng manufactures web adhesives for industrial filtration and textiles, focusing on high-durability and specialized applications.
Shenzhen Dongsheng: A China-based manufacturer, Shenzhen Dongsheng supplies web adhesives for electronics and automotive interiors, emphasizing precision and automation compatibility.
Wenzhou Huate: A China-based company, Wenzhou Huate produces web adhesives for textiles and packaging, known for biodegradable and sustainable formulations.

Porter’s Five Forces Analysis
●Threat of New Entrants: Low to Moderate. High capital investment for specialized manufacturing, stringent quality standards, and established supply chains create barriers, though regional players in Asia, like Shenzhen Dongsheng, pose a moderate threat with cost-competitive offerings.
●Threat of Substitutes: Moderate to High. Liquid adhesives and mechanical fasteners, used in 50% of low-cost textile applications, compete with web adhesives, but their automation compatibility, as offered by Bostik, limits substitution in high-performance uses.
●Bargaining Power of Buyers: Moderate. Large automotive and textile manufacturers have leverage due to bulk purchasing, but specialized web adhesives, like Protechnic’s heat-resistant grades, reduce switching options in premium segments.
●Bargaining Power of Suppliers: Moderate. Suppliers of polyamide and polyurethane resins face price volatility (resin prices up 5% in 2023), but vertical integration by players like Shanghai Tianyang balances this power.
●Competitive Rivalry: High. Bostik, Protechnic, and Shanghai Tianyang compete on innovation and sustainability, while Chinese players like Wenzhou Huate drive price competition, intensifying rivalry.

Market Opportunities and Challenges
Opportunities
●Electric Vehicle Growth: The projected 230 million EVs by 2030 drives demand for lightweight web adhesives in automotive interiors, as pursued by Bostik.
●Sustainable Textiles: Rising demand for eco-friendly apparel, with 30% growth in sustainable textiles, creates opportunities for bio-based webs, as offered by Wenzhou Huate.
●Electronics Expansion: Global electronics adhesive demand, reaching $11.6 billion by 2025, supports web adhesive use in wearables, as developed by Shenzhen Dongsheng.
●Infrastructure Investment: Asia Pacific’s $1 trillion infrastructure projects and India’s construction growth (10.2% CAGR) boost industrial filtration applications, as targeted by Pinghu Zhanpeng.
●Automation Trends: Automated bonding, growing 10% annually in automotive and electronics, enhances demand for precision web adhesives, as offered by Protechnic.
Challenges
●Raw Material Volatility: Resin price fluctuations, up 5% in 2023, increase production costs, impacting smaller players like Hangzhou First.
●Environmental Regulations: EU and U.S. low-VOC standards, targeting 90% compliance by 2030, raise R&D costs for sustainable web adhesives.
●Competition from Alternatives: Liquid adhesives, used in 40% of low-cost applications, and mechanical fasteners threaten market share in price-sensitive segments.
●Supply Chain Disruptions: Global trade tensions, as seen in 2022–2023, affect resin availability, challenging production timelines for manufacturers.
●High Production Costs: Specialized web adhesive manufacturing, 20% costlier than liquid adhesives, limits competitiveness in emerging markets.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Web Adhesive Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Web Adhesive by Region
8.2 Import of Web Adhesive by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Web Adhesive Market in North America (2020-2030)
9.1 Web Adhesive Market Size
9.2 Web Adhesive Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Web Adhesive Market in South America (2020-2030)
10.1 Web Adhesive Market Size
10.2 Web Adhesive Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Web Adhesive Market in Asia & Pacific (2020-2030)
11.1 Web Adhesive Market Size
11.2 Web Adhesive Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Web Adhesive Market in Europe (2020-2030)
12.1 Web Adhesive Market Size
12.2 Web Adhesive Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Web Adhesive Market in MEA (2020-2030)
13.1 Web Adhesive Market Size
13.2 Web Adhesive Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Web Adhesive Market (2020-2030)
14.1 Web Adhesive Market Size
14.2 Web Adhesive Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Web Adhesive Market Forecast (2021-2026)
15.1 Web Adhesive Market Size Forecast
15.2 Web Adhesive Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Bostik
15.1.1 Company Profile
15.1.2 Main Business and Web Adhesive Information
15.1.3 SWOT Analysis of Bostik
15.1.4 Bostik Web Adhesive Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Protechnic
15.2.1 Company Profile
15.2.2 Main Business and Web Adhesive Information
15.2.3 SWOT Analysis of Protechnic
15.2.4 Protechnic Web Adhesive Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Shanghai Tianyang
15.3.1 Company Profile
15.3.2 Main Business and Web Adhesive Information
15.3.3 SWOT Analysis of Shanghai Tianyang
15.3.4 Shanghai Tianyang Web Adhesive Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Hangzhou First
15.4.1 Company Profile
15.4.2 Main Business and Web Adhesive Information
15.4.3 SWOT Analysis of Hangzhou First
15.4.4 Hangzhou First Web Adhesive Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Web Adhesive Report
Table Data Sources Of Web Adhesive Report
Table Major Assumptions Of Web Adhesive Report
Table Web Adhesive Classification
Table Web Adhesive Applications List
Table Drivers Of Web Adhesive Market
Table Restraints Of Web Adhesive Market
Table Opportunities Of Web Adhesive Market
Table Threats Of Web Adhesive Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Web Adhesive
Table Cost Structure Analysis Of Web Adhesive
Table Key End Users List
Table Latest News Of Web Adhesive Market
Table Merger And Acquisition List
Table Planned/Future Project Of Web Adhesive Market
Table Policy Of Web Adhesive Market
Table 2020-2030 Regional Export Of Web Adhesive
Table 2020-2030 Regional Import Of Web Adhesive
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Web Adhesive Market Size And Market Volume List
Table 2020-2030 North America Web Adhesive Demand List By Application
Table 2020-2025 North America Web Adhesive Key Players Sales List
Table 2020-2025 North America Web Adhesive Key Players Market Share List
Table 2020-2030 North America Web Adhesive Demand List By Type
Table 2020-2025 North America Web Adhesive Price List By Type
Table 2020-2030 United States Web Adhesive Market Size And Market Volume List
Table 2020-2030 United States Web Adhesive Import & Export List
Table 2020-2030 Canada Web Adhesive Market Size And Market Volume List
Table 2020-2030 Canada Web Adhesive Import & Export List
Table 2020-2030 Mexico Web Adhesive Market Size And Market Volume List
Table 2020-2030 Mexico Web Adhesive Import & Export List
Table 2020-2030 South America Web Adhesive Market Size And Market Volume List
Table 2020-2030 South America Web Adhesive Demand List By Application
Table 2020-2025 South America Web Adhesive Key Players Sales List
Table 2020-2025 South America Web Adhesive Key Players Market Share List
Table 2020-2030 South America Web Adhesive Demand List By Type
Table 2020-2025 South America Web Adhesive Price List By Type
Table 2020-2030 Brazil Web Adhesive Market Size And Market Volume List
Table 2020-2030 Brazil Web Adhesive Import & Export List
Table 2020-2030 Argentina Web Adhesive Market Size And Market Volume List
Table 2020-2030 Argentina Web Adhesive Import & Export List
Table 2020-2030 Chile Web Adhesive Market Size And Market Volume List
Table 2020-2030 Chile Web Adhesive Import & Export List
Table 2020-2030 Peru Web Adhesive Market Size And Market Volume List
Table 2020-2030 Peru Web Adhesive Import & Export List
Table 2020-2030 Asia & Pacific Web Adhesive Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Web Adhesive Demand List By Application
Table 2020-2025 Asia & Pacific Web Adhesive Key Players Sales List
Table 2020-2025 Asia & Pacific Web Adhesive Key Players Market Share List
Table 2020-2030 Asia & Pacific Web Adhesive Demand List By Type
Table 2020-2025 Asia & Pacific Web Adhesive Price List By Type
Table 2020-2030 China Web Adhesive Market Size And Market Volume List
Table 2020-2030 China Web Adhesive Import & Export List
Table 2020-2030 India Web Adhesive Market Size And Market Volume List
Table 2020-2030 India Web Adhesive Import & Export List
Table 2020-2030 Japan Web Adhesive Market Size And Market Volume List
Table 2020-2030 Japan Web Adhesive Import & Export List
Table 2020-2030 South Korea Web Adhesive Market Size And Market Volume List
Table 2020-2030 South Korea Web Adhesive Import & Export List
Table 2020-2030 Southeast Asia Web Adhesive Market Size List
Table 2020-2030 Southeast Asia Web Adhesive Market Volume List
Table 2020-2030 Southeast Asia Web Adhesive Import List
Table 2020-2030 Southeast Asia Web Adhesive Export List
Table 2020-2030 Australia Web Adhesive Market Size And Market Volume List
Table 2020-2030 Australia Web Adhesive Import & Export List
Table 2020-2030 Europe Web Adhesive Market Size And Market Volume List
Table 2020-2030 Europe Web Adhesive Demand List By Application
Table 2020-2025 Europe Web Adhesive Key Players Sales List
Table 2020-2025 Europe Web Adhesive Key Players Market Share List
Table 2020-2030 Europe Web Adhesive Demand List By Type
Table 2020-2025 Europe Web Adhesive Price List By Type
Table 2020-2030 Germany Web Adhesive Market Size And Market Volume List
Table 2020-2030 Germany Web Adhesive Import & Export List
Table 2020-2030 France Web Adhesive Market Size And Market Volume List
Table 2020-2030 France Web Adhesive Import & Export List
Table 2020-2030 United Kingdom Web Adhesive Market Size And Market Volume List
Table 2020-2030 United Kingdom Web Adhesive Import & Export List
Table 2020-2030 Italy Web Adhesive Market Size And Market Volume List
Table 2020-2030 Italy Web Adhesive Import & Export List
Table 2020-2030 Spain Web Adhesive Market Size And Market Volume List
Table 2020-2030 Spain Web Adhesive Import & Export List
Table 2020-2030 Belgium Web Adhesive Market Size And Market Volume List
Table 2020-2030 Belgium Web Adhesive Import & Export List
Table 2020-2030 Netherlands Web Adhesive Market Size And Market Volume List
Table 2020-2030 Netherlands Web Adhesive Import & Export List
Table 2020-2030 Austria Web Adhesive Market Size And Market Volume List
Table 2020-2030 Austria Web Adhesive Import & Export List
Table 2020-2030 Poland Web Adhesive Market Size And Market Volume List
Table 2020-2030 Poland Web Adhesive Import & Export List
Table 2020-2030 Russia Web Adhesive Market Size And Market Volume List
Table 2020-2030 Russia Web Adhesive Import & Export List
Table 2020-2030 Mea Web Adhesive Market Size And Market Volume List
Table 2020-2030 Mea Web Adhesive Demand List By Application
Table 2020-2025 Mea Web Adhesive Key Players Sales List
Table 2020-2025 Mea Web Adhesive Key Players Market Share List
Table 2020-2030 Mea Web Adhesive Demand List By Type
Table 2020-2025 Mea Web Adhesive Price List By Type
Table 2020-2030 Egypt Web Adhesive Market Size And Market Volume List
Table 2020-2030 Egypt Web Adhesive Import & Export List
Table 2020-2030 Israel Web Adhesive Market Size And Market Volume List
Table 2020-2030 Israel Web Adhesive Import & Export List
Table 2020-2030 South Africa Web Adhesive Market Size And Market Volume List
Table 2020-2030 South Africa Web Adhesive Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Web Adhesive Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Web Adhesive Import & Export List
Table 2020-2030 Turkey Web Adhesive Market Size And Market Volume List
Table 2020-2030 Turkey Web Adhesive Import & Export List
Table 2020-2025 Global Web Adhesive Market Size List By Region
Table 2020-2025 Global Web Adhesive Market Size Share List By Region
Table 2020-2025 Global Web Adhesive Market Volume List By Region
Table 2020-2025 Global Web Adhesive Market Volume Share List By Region
Table 2020-2025 Global Web Adhesive Demand List By Application
Table 2020-2025 Global Web Adhesive Demand Market Share List By Application
Table 2020-2025 Global Web Adhesive Capacity List
Table 2020-2025 Global Web Adhesive Key Vendors Capacity Share List
Table 2020-2025 Global Web Adhesive Key Vendors Production List
Table 2020-2025 Global Web Adhesive Key Vendors Production Share List
Table 2020-2025 Global Web Adhesive Key Vendors Production Value List
Table 2020-2025 Global Web Adhesive Key Vendors Production Value Share List
Table 2020-2025 Global Web Adhesive Demand List By Type
Table 2020-2025 Global Web Adhesive Demand Market Share List By Type
Table 2020-2025 Regional Web Adhesive Price List
Table 2025-2030 Global Web Adhesive Market Size List By Region
Table 2025-2030 Global Web Adhesive Market Size Share List By Region
Table 2025-2030 Global Web Adhesive Market Volume List By Region
Table 2025-2030 Global Web Adhesive Market Volume Share List By Region
Table 2025-2030 Global Web Adhesive Demand List By Application
Table 2025-2030 Global Web Adhesive Demand Market Share List By Application
Table 2025-2030 Global Web Adhesive Capacity List
Table 2025-2030 Global Web Adhesive Key Vendors Capacity Share List
Table 2025-2030 Global Web Adhesive Key Vendors Production List
Table 2025-2030 Global Web Adhesive Key Vendors Production Share List
Table 2025-2030 Global Web Adhesive Key Vendors Production Value List
Table 2025-2030 Global Web Adhesive Key Vendors Production Value Share List
Table 2025-2030 Global Web Adhesive Demand List By Type
Table 2025-2030 Global Web Adhesive Demand Market Share List By Type
Table 2025-2030 Web Adhesive Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Web Adhesive Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Web Adhesive Market Size And Cagr
Figure 2020-2030 North America Web Adhesive Market Volume And Cagr
Figure 2020-2030 South America Web Adhesive Market Size And Cagr
Figure 2020-2030 South America Web Adhesive Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Web Adhesive Market Size And Cagr
Figure 2020-2030 Asia & Pacific Web Adhesive Market Volume And Cagr
Figure 2020-2030 Europe Web Adhesive Market Size And Cagr
Figure 2020-2030 Europe Web Adhesive Market Volume And Cagr
Figure 2020-2030 Mea Web Adhesive Market Size And Cagr
Figure 2020-2030 Mea Web Adhesive Market Volume And Cagr
Figure 2020-2025 Global Web Adhesive Capacity Production And Growth Rate
Figure 2020-2025 Global Web Adhesive Production Value And Growth Rate
Figure 2025-2030 Global Web Adhesive Capacity Production And Growth Rate
Figure 2025-2030 Global Web Adhesive Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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