Welding Torches Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type

By: HDIN Research Published: 2025-06-22 Pages: 95
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Welding Torches Market Summary
Introduction
Welding torches, also known as welding guns, are essential tools used to deliver welding current, shielding gas, and filler material to create a molten weld pool that joins metal surfaces in various welding processes. These devices are categorized based on welding techniques, including plasma welding torches, MIG/MAG (metal inert gas/metal active gas) torches, TIG (tungsten inert gas) torches, plasma cutting torches, and robot welding torches. Each type is designed for specific applications, with components like nozzles, gas valves, bend tubes, and handles tailored to ensure precision and efficiency. MIG and TIG welding, known for high efficiency, quality welds, ease of automation, and environmental benefits, are widely adopted in manufacturing sectors like automotive, aerospace, and construction. The market is driven by global industrialization, infrastructure development, and the increasing adoption of automated welding systems. Key players like Shanghai Innotec Welding Technology, generating $20.5 million in torch revenue in 2020, and Lincoln Electric highlight the industry’s scale. Challenges include high initial costs, skilled labor shortages, and competition from alternative joining technologies, while trends such as lightweight torches, IoT integration, and eco-friendly designs shape the future. Asia Pacific leads consumption, fueled by manufacturing growth, while North America and Europe focus on advanced automation.

Market Size and Growth Forecast
The global welding torches market is projected to reach USD 2.2–2.5 billion by 2025, with an estimated compound annual growth rate (CAGR) of 1%–2% through 2030. This modest growth reflects mature markets in developed regions, offset by steady demand in emerging economies driven by infrastructure projects and manufacturing expansion. The market benefits from advancements in automation and the adoption of energy-efficient welding technologies.

Regional Analysis
Asia Pacific leads the welding torches market, with an estimated growth rate of 1.5%–2.5%. China dominates, driven by its manufacturing sector, which accounts for 30% of global industrial output, and infrastructure investments exceeding $1 trillion in 2023. India’s construction and automotive industries, growing 7% annually, boost demand for MIG and TIG torches. Japan focuses on robotic welding for precision manufacturing. North America follows with a growth rate of 1%–2%, led by the United States, where automotive production (12 million vehicles in 2023) and aerospace manufacturing drive demand for advanced torches like plasma and robot welding types. Canada supports growth through energy infrastructure projects. Europe, with a growth rate of 1%–2%, is driven by Germany, France, and the UK, where EU sustainability regulations promote energy-efficient welding technologies. South America, with a growth rate of 0.5%–1.5%, sees contributions from Brazil’s shipbuilding and infrastructure sectors. The Middle East and Africa, with growth estimated at 0.5%–1.5%, are emerging markets, with Saudi Arabia’s Vision 2030 projects and South Africa’s manufacturing driving demand, though economic constraints limit adoption.

Type Analysis
Plasma Welding Torches: This segment, expected to grow at a CAGR of 1.5%–2.5%, is used in precision applications like aerospace due to its high-temperature plasma arc. Trends include lightweight designs for operator comfort, as offered by Hypertherm.
MIG/MAG Torches: Projected to grow at a CAGR of 1%–2%, this dominant segment, used in automotive and construction for high-efficiency GMAW, benefits from automation. Trends focus on ergonomic and low-spatter torches, as developed by Lincoln Electric.
TIG Welding Torches: Expected to grow at a CAGR of 1%–2%, TIG torches are critical for clean welds in stainless steel and aerospace. Trends include water-cooled designs for extended use, as produced by ESAB.
Plasma Cutting Torches: Anticipated to grow at a CAGR of 1.5%–2.5%, this segment supports metal fabrication with precise cutting. Trends include IoT-enabled torches for real-time monitoring, as offered by Fronius International.
Robot Welding Torches: Projected to grow at a CAGR of 2%–3%, this segment is driven by automation in automotive and heavy industries. Trends focus on compact, durable designs, as developed by ABICOR BINZEL.

Key Market Players
ABICOR BINZEL: A Germany-based company, ABICOR BINZEL manufactures MIG, TIG, and robot welding torches, focusing on automation-ready and ergonomic designs for industrial applications.
Hypertherm: A U.S.-based firm, Hypertherm produces plasma welding and cutting torches, emphasizing precision and durability for aerospace and metal fabrication.
Lincoln Electric: A U.S.-based manufacturer, Lincoln Electric supplies MIG, TIG, and plasma torches, known for high-performance and energy-efficient solutions for automotive and construction.
ESAB: A Sweden-based company, ESAB produces welding torches for MIG, TIG, and submerged arc processes, prioritizing sustainable and automated welding technologies.
Fronius International: An Austria-based firm, Fronius manufactures MIG, TIG, and robot welding torches, focusing on IoT integration and lightweight designs for advanced manufacturing.
Changzhou Golden Globe Welding and Cutting Equipment: A China-based manufacturer, Changzhou Golden Globe supplies MIG and TIG torches, targeting cost-effective solutions for industrial markets.
Ji'nan North Machinery Co. Ltd.: A China-based company, Ji'nan North produces welding torches for construction and automotive applications, emphasizing durability and affordability.
Tbi Industries: A Germany-based firm, Tbi Industries manufactures MIG and TIG torches, known for high-quality, low-spatter designs for precision welding.
Shanghai Innotec Welding Technology: A China-based manufacturer, Shanghai Innotec produces welding torches, generating $20.5 million in 2020, focusing on MIG and TIG solutions for regional markets.
TRM Technology: A China-based company, TRM Technology supplies plasma and robot welding torches, targeting automated welding systems for industrial use.

Porter’s Five Forces Analysis
●Threat of New Entrants: Low to Moderate. High capital investment for manufacturing facilities, stringent quality standards, and brand loyalty create barriers, though regional players in Asia, like Changzhou Golden Globe, pose a moderate threat with cost-competitive offerings.
●Threat of Substitutes: Moderate. Alternative joining methods, such as laser welding and adhesive bonding, compete in precision applications, but welding torches’ versatility in MIG and TIG processes, used in 60% of industrial welds, limit substitution.
●Bargaining Power of Buyers: Moderate to High. Large buyers in automotive and construction have leverage due to bulk purchasing, but specialized robotic and plasma torches, like those from Fronius, reduce switching options in premium segments.
●Bargaining Power of Suppliers: Moderate. Suppliers of components like nozzles and copper alloys face price volatility (copper prices up 5% in 2023), but vertical integration by players like Lincoln Electric balances this power.
●Competitive Rivalry: High. ABICOR BINZEL, Hypertherm, and ESAB compete on innovation and automation, while Chinese players like Shanghai Innotec drive price competition, intensifying rivalry.

Market Opportunities and Challenges
Opportunities
●Automation Growth: Robotic welding adoption, growing 10% annually in automotive and heavy industries, drives demand for robot welding torches, as pursued by ABICOR BINZEL.
●Infrastructure Development: Global infrastructure spending, projected to reach $94 trillion by 2040, boosts MIG and TIG torch demand, particularly in Asia Pacific’s $1 trillion projects.
●Sustainable Technologies: Eco-friendly torches with low-energy consumption, like ESAB’s designs, align with 70% of manufacturers targeting sustainability by 2030.
●Aerospace Expansion: Global aerospace production, up 5% in 2023, creates opportunities for TIG and plasma torches, as offered by Hypertherm, for high-precision welds.
●Emerging Markets: Industrialization in India and Brazil, with India’s manufacturing growing 8% annually, supports cost-effective torch adoption.
Challenges
●Skilled Labor Shortage: A 20% shortfall in skilled welders in North America and Europe by 2025 limits adoption of advanced torch technologies.
●High Initial Costs: Robotic and plasma torches, costing 30% more than standard models, deter small-scale manufacturers in price-sensitive markets.
●Environmental Regulations: EU emissions standards, targeting 90% compliance by 2030, increase R&D costs for low-fume and energy-efficient torches.
●Competition from Alternatives: Laser welding, adopted in 15% of automotive applications, and adhesive bonding threaten torch market share in high-precision sectors.
●Raw Material Volatility: Copper and alloy price fluctuations, up 5% in 2023, raise production costs, impacting profitability for non-integrated players like TRM Technology.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Welding Torches Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Welding Torches by Region
8.2 Import of Welding Torches by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Welding Torches Market in North America (2020-2030)
9.1 Welding Torches Market Size
9.2 Welding Torches Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Welding Torches Market in South America (2020-2030)
10.1 Welding Torches Market Size
10.2 Welding Torches Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Welding Torches Market in Asia & Pacific (2020-2030)
11.1 Welding Torches Market Size
11.2 Welding Torches Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Welding Torches Market in Europe (2020-2030)
12.1 Welding Torches Market Size
12.2 Welding Torches Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Welding Torches Market in MEA (2020-2030)
13.1 Welding Torches Market Size
13.2 Welding Torches Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Welding Torches Market (2020-2025)
14.1 Welding Torches Market Size
14.2 Welding Torches Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Welding Torches Market Forecast (2025-2030)
15.1 Welding Torches Market Size Forecast
15.2 Welding Torches Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 ABICOR BINZEL
15.1.1 Company Profile
15.1.2 Main Business and Welding Torches Information
15.1.3 SWOT Analysis of ABICOR BINZEL
15.1.4 ABICOR BINZEL Welding Torches Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Hypertherm
15.2.1 Company Profile
15.2.2 Main Business and Welding Torches Information
15.2.3 SWOT Analysis of Hypertherm
15.2.4 Hypertherm Welding Torches Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Lincoln Electric
15.3.1 Company Profile
15.3.2 Main Business and Welding Torches Information
15.3.3 SWOT Analysis of Lincoln Electric
15.3.4 Lincoln Electric Welding Torches Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 ESAB
15.4.1 Company Profile
15.4.2 Main Business and Welding Torches Information
15.4.3 SWOT Analysis of ESAB
15.4.4 ESAB Welding Torches Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Fronius International
15.5.1 Company Profile
15.5.2 Main Business and Welding Torches Information
15.5.3 SWOT Analysis of Fronius International
15.5.4 Fronius International Welding Torches Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Ji'nan North Machinery Co. Ltd.
15.7.1 Company Profile
15.7.2 Main Business and Welding Torches Information
15.7.3 SWOT Analysis of Ji'nan North Machinery Co. Ltd.
15.7.4 Ji'nan North Machinery Co. Ltd. Welding Torches Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Tbi Industries
15.8.1 Company Profile
15.8.2 Main Business and Welding Torches Information
15.8.3 SWOT Analysis of Tbi Industries
15.8.4 Tbi Industries Welding Torches Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Shanghai Innotec Welding Technology
15.9.1 Company Profile
15.9.2 Main Business and Welding Torches Information
15.9.3 SWOT Analysis of Shanghai Innotec Welding Technology
15.9.4 Shanghai Innotec Welding Technology Welding Torches Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 TRM Technology
15.10.1 Company Profile
15.10.2 Main Business and Welding Torches Information
15.10.3 SWOT Analysis of TRM Technology
15.10.4 TRM Technology Welding Torches Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Welding Torches Report
Table Data Sources Of Welding Torches Report
Table Major Assumptions Of Welding Torches Report
Table Welding Torches Classification
Table Welding Torches Applications List
Table Drivers Of Welding Torches Market
Table Restraints Of Welding Torches Market
Table Opportunities Of Welding Torches Market
Table Threats Of Welding Torches Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Welding Torches
Table Cost Structure Analysis Of Welding Torches
Table Key End Users List
Table Latest News Of Welding Torches Market
Table Merger And Acquisition List
Table Planned/Future Project Of Welding Torches Market
Table Policy Of Welding Torches Market
Table 2020-2030 Regional Export Of Welding Torches
Table 2020-2030 Regional Import Of Welding Torches
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Welding Torches Market Size And Market Volume List
Table 2020-2030 North America Welding Torches Demand List By Application
Table 2020-2025 North America Welding Torches Key Players Sales List
Table 2020-2025 North America Welding Torches Key Players Market Share List
Table 2020-2030 North America Welding Torches Demand List By Type
Table 2020-2025 North America Welding Torches Price List By Type
Table 2020-2030 United States Welding Torches Market Size And Market Volume List
Table 2020-2030 United States Welding Torches Import & Export List
Table 2020-2030 Canada Welding Torches Market Size And Market Volume List
Table 2020-2030 Canada Welding Torches Import & Export List
Table 2020-2030 Mexico Welding Torches Market Size And Market Volume List
Table 2020-2030 Mexico Welding Torches Import & Export List
Table 2020-2030 South America Welding Torches Market Size And Market Volume List
Table 2020-2030 South America Welding Torches Demand List By Application
Table 2020-2025 South America Welding Torches Key Players Sales List
Table 2020-2025 South America Welding Torches Key Players Market Share List
Table 2020-2030 South America Welding Torches Demand List By Type
Table 2020-2025 South America Welding Torches Price List By Type
Table 2020-2030 Brazil Welding Torches Market Size And Market Volume List
Table 2020-2030 Brazil Welding Torches Import & Export List
Table 2020-2030 Argentina Welding Torches Market Size And Market Volume List
Table 2020-2030 Argentina Welding Torches Import & Export List
Table 2020-2030 Chile Welding Torches Market Size And Market Volume List
Table 2020-2030 Chile Welding Torches Import & Export List
Table 2020-2030 Peru Welding Torches Market Size And Market Volume List
Table 2020-2030 Peru Welding Torches Import & Export List
Table 2020-2030 Asia & Pacific Welding Torches Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Welding Torches Demand List By Application
Table 2020-2025 Asia & Pacific Welding Torches Key Players Sales List
Table 2020-2025 Asia & Pacific Welding Torches Key Players Market Share List
Table 2020-2030 Asia & Pacific Welding Torches Demand List By Type
Table 2020-2025 Asia & Pacific Welding Torches Price List By Type
Table 2020-2030 China Welding Torches Market Size And Market Volume List
Table 2020-2030 China Welding Torches Import & Export List
Table 2020-2030 India Welding Torches Market Size And Market Volume List
Table 2020-2030 India Welding Torches Import & Export List
Table 2020-2030 Japan Welding Torches Market Size And Market Volume List
Table 2020-2030 Japan Welding Torches Import & Export List
Table 2020-2030 South Korea Welding Torches Market Size And Market Volume List
Table 2020-2030 South Korea Welding Torches Import & Export List
Table 2020-2030 Southeast Asia Welding Torches Market Size List
Table 2020-2030 Southeast Asia Welding Torches Market Volume List
Table 2020-2030 Southeast Asia Welding Torches Import List
Table 2020-2030 Southeast Asia Welding Torches Export List
Table 2020-2030 Australia Welding Torches Market Size And Market Volume List
Table 2020-2030 Australia Welding Torches Import & Export List
Table 2020-2030 Europe Welding Torches Market Size And Market Volume List
Table 2020-2030 Europe Welding Torches Demand List By Application
Table 2020-2025 Europe Welding Torches Key Players Sales List
Table 2020-2025 Europe Welding Torches Key Players Market Share List
Table 2020-2030 Europe Welding Torches Demand List By Type
Table 2020-2025 Europe Welding Torches Price List By Type
Table 2020-2030 Germany Welding Torches Market Size And Market Volume List
Table 2020-2030 Germany Welding Torches Import & Export List
Table 2020-2030 France Welding Torches Market Size And Market Volume List
Table 2020-2030 France Welding Torches Import & Export List
Table 2020-2030 United Kingdom Welding Torches Market Size And Market Volume List
Table 2020-2030 United Kingdom Welding Torches Import & Export List
Table 2020-2030 Italy Welding Torches Market Size And Market Volume List
Table 2020-2030 Italy Welding Torches Import & Export List
Table 2020-2030 Spain Welding Torches Market Size And Market Volume List
Table 2020-2030 Spain Welding Torches Import & Export List
Table 2020-2030 Belgium Welding Torches Market Size And Market Volume List
Table 2020-2030 Belgium Welding Torches Import & Export List
Table 2020-2030 Netherlands Welding Torches Market Size And Market Volume List
Table 2020-2030 Netherlands Welding Torches Import & Export List
Table 2020-2030 Austria Welding Torches Market Size And Market Volume List
Table 2020-2030 Austria Welding Torches Import & Export List
Table 2020-2030 Poland Welding Torches Market Size And Market Volume List
Table 2020-2030 Poland Welding Torches Import & Export List
Table 2020-2030 Russia Welding Torches Market Size And Market Volume List
Table 2020-2030 Russia Welding Torches Import & Export List
Table 2020-2030 Mea Welding Torches Market Size And Market Volume List
Table 2020-2030 Mea Welding Torches Demand List By Application
Table 2020-2025 Mea Welding Torches Key Players Sales List
Table 2020-2025 Mea Welding Torches Key Players Market Share List
Table 2020-2030 Mea Welding Torches Demand List By Type
Table 2020-2025 Mea Welding Torches Price List By Type
Table 2020-2030 Egypt Welding Torches Market Size And Market Volume List
Table 2020-2030 Egypt Welding Torches Import & Export List
Table 2020-2030 Israel Welding Torches Market Size And Market Volume List
Table 2020-2030 Israel Welding Torches Import & Export List
Table 2020-2030 South Africa Welding Torches Market Size And Market Volume List
Table 2020-2030 South Africa Welding Torches Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Welding Torches Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Welding Torches Import & Export List
Table 2020-2030 Turkey Welding Torches Market Size And Market Volume List
Table 2020-2030 Turkey Welding Torches Import & Export List
Table 2020-2025 Global Welding Torches Market Size List By Region
Table 2020-2025 Global Welding Torches Market Size Share List By Region
Table 2020-2025 Global Welding Torches Market Volume List By Region
Table 2020-2025 Global Welding Torches Market Volume Share List By Region
Table 2020-2025 Global Welding Torches Demand List By Application
Table 2020-2025 Global Welding Torches Demand Market Share List By Application
Table 2020-2025 Global Welding Torches Key Vendors Sales List
Table 2020-2025 Global Welding Torches Key Vendors Sales Share List
Table 2020-2025 Global Welding Torches Key Vendors Revenue List
Table 2020-2025 Global Welding Torches Key Vendors Revenue Share List
Table 2020-2025 Global Welding Torches Demand List By Type
Table 2020-2025 Global Welding Torches Demand Market Share List By Type
Table 2020-2025 Regional Welding Torches Price List
Table 2025-2030 Global Welding Torches Market Size List By Region
Table 2025-2030 Global Welding Torches Market Size Share List By Region
Table 2025-2030 Global Welding Torches Market Volume List By Region
Table 2025-2030 Global Welding Torches Market Volume Share List By Region
Table 2025-2030 Global Welding Torches Demand List By Application
Table 2025-2030 Global Welding Torches Demand Market Share List By Application
Table 2025-2030 Global Welding Torches Key Vendors Sales List
Table 2025-2030 Global Welding Torches Key Vendors Sales Share List
Table 2025-2030 Global Welding Torches Key Vendors Revenue List
Table 2025-2030 Global Welding Torches Key Vendors Revenue Share List
Table 2025-2030 Global Welding Torches Demand List By Type
Table 2025-2030 Global Welding Torches Demand Market Share List By Type
Table 2025-2030 Welding Torches Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Welding Torches Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Welding Torches Market Size And Cagr
Figure 2020-2030 North America Welding Torches Market Volume And Cagr
Figure 2020-2030 South America Welding Torches Market Size And Cagr
Figure 2020-2030 South America Welding Torches Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Welding Torches Market Size And Cagr
Figure 2020-2030 Asia & Pacific Welding Torches Market Volume And Cagr
Figure 2020-2030 Europe Welding Torches Market Size And Cagr
Figure 2020-2030 Europe Welding Torches Market Volume And Cagr
Figure 2020-2030 Mea Welding Torches Market Size And Cagr
Figure 2020-2030 Mea Welding Torches Market Volume And Cagr
Figure 2020-2025 Global Welding Torches Market Volume And Growth Rate
Figure 2020-2025 Global Welding Torches Market Size And Growth Rate
Figure 2025-2030 Global Welding Torches Market Volume And Growth Rate
Figure 2025-2030 Global Welding Torches Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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