Welding Wire Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type

By: HDIN Research Published: 2025-06-22 Pages: 95
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Welding Wire Market Summary
Introduction
Welding wires, critical consumables in metal fabrication, are slender metallic rods used as filler materials in welding processes to join metals by creating strong, durable bonds. These wires, ignited to form a heated arc, melt to fuse metal parts, often in the presence of shielding gases or fluxes to protect the weld pool from atmospheric contamination. The market encompasses various types, including gas shielded solid welding wire, submerged arc welding wire, argon arc welding wire, and flux cored welding wire, each tailored to specific welding techniques like gas metal arc welding (GMAW), submerged arc welding (SAW), and flux-cored arc welding (FCAW). The industry is driven by global demand in automotive, construction, shipbuilding, and energy sectors, with China leading production, contributing over 50% of global output, exceeding 4 million tons annually for the past decade. Key players like Tianjin Bridge, producing 215,000 tons of welding wire yearly, and ATLANTIC, generating $238.85 million in wire revenue in 2024, underscore the market’s scale. Challenges include raw material price volatility, environmental regulations, and competition from alternative welding methods, while trends like automation, eco-friendly wires, and high-strength alloys shape the future. Asia Pacific dominates consumption, fueled by industrialization, with North America and Europe focusing on advanced welding technologies.

Market Size and Growth Forecast
The global welding wire market is projected to reach USD 12.5–14.0 billion by 2025, with an estimated compound annual growth rate (CAGR) of 5.5%–7.5% through 2030. This growth is driven by increasing infrastructure projects, automotive production, and technological advancements in welding processes. The market benefits from rising demand for high-quality welds in industrial applications and the adoption of automated welding systems.

Regional Analysis
Asia Pacific leads the welding wire market, with an estimated growth rate of 6%–8%. China dominates, producing over 4 million tons annually, with gas shielded solid welding wire accounting for 45% of its output. India’s infrastructure investments, targeting $1.4 trillion by 2025, and Japan’s advanced manufacturing drive regional demand. North America follows with a growth rate of 5%–7%, led by the United States, where automotive production (15 million vehicles in 2023) and 5% growth in construction fuel wire consumption. Canada supports growth through oil and gas pipeline projects. Europe, with a growth rate of 4.5%–6.5%, is driven by Germany, France, and the UK, where EU sustainability regulations push eco-friendly welding solutions. South America, with a growth rate of 3.5%–5.5%, sees contributions from Brazil’s shipbuilding and infrastructure sectors. The Middle East and Africa, with growth estimated at 3%–5%, are emerging markets, with Saudi Arabia’s Vision 2030 projects and South Africa’s energy sector boosting demand, though economic constraints limit adoption.

Type Analysis
Gas Shielded Solid Welding Wire: This segment, expected to grow at a CAGR of 5.5%–7.5%, dominates due to its versatility in GMAW processes, accounting for 45% of China’s welding wire output. Trends include high-strength alloys for automotive and construction, as offered by Lincoln Electric.
Submerged Arc Welding Wire: Projected to grow at a CAGR of 4.5%–6.5%, this type, stable at 450,000–550,000 tons globally (10%–12% of output), is used in heavy industries like shipbuilding. Trends focus on automated SAW systems, as developed by ESAB.
Argon Arc Welding Wire: Expected to grow at a CAGR of 5%–7%, this type is critical for TIG welding in aerospace and precision manufacturing. Trends include high-purity wires for clean welds, as produced by Tianjin Golden Bridge.
Flux Cored Welding Wire: Anticipated to grow at a CAGR of 6%–8%, this segment, stable at over 10% of global output, is favored in construction and shipbuilding for its deep penetration. Trends include low-spatter wires, as offered by Shandong Solid Solder.

Key Market Players
Lincoln Electric: A U.S.-based company, Lincoln Electric manufactures welding wires for automotive, construction, and aerospace applications, focusing on high-performance solid and flux cored wires with advanced alloy formulations.
ESAB: A Sweden-based firm, ESAB produces welding wires for heavy industries like shipbuilding and oil and gas, emphasizing sustainable and automated welding solutions.
Tianjin Golden Bridge: A China-based manufacturer, Tianjin Golden Bridge supplies welding wires, including argon arc and gas shielded types, targeting infrastructure and industrial applications.
Tianjin Bridge: A China-based company, Tianjin Bridge produces 215,000 tons of welding wire annually, serving construction and shipbuilding with cost-effective solid and flux cored wires.
ATLANTIC: A China-based firm, ATLANTIC manufactures welding wires, generating $238.85 million in 2024, focusing on gas shielded and submerged arc wires for industrial use.
Shandong Solid Solder Co. Ltd.: A China-based manufacturer, Shandong Solid Solder produces flux cored and solid welding wires, targeting automotive and construction markets with high-quality, low-spatter solutions.

Porter’s Five Forces Analysis
●Threat of New Entrants: Low to Moderate. High capital investment for production facilities, stringent quality standards, and established brand loyalty create barriers, though regional players in Asia pose a moderate threat with cost-competitive offerings.
●Threat of Substitutes: Moderate. Stick electrodes and advanced welding methods like laser welding compete in specific applications, but welding wires’ versatility and cost-effectiveness, especially in GMAW and FCAW, limit substitution.
●Bargaining Power of Buyers: Moderate to High. Large buyers in automotive and construction have leverage due to bulk purchasing, but specialized high-performance wires, like those from Lincoln Electric, reduce switching options in premium segments.
●Bargaining Power of Suppliers: Moderate. Suppliers of raw materials like steel and alloys face price volatility (steel prices up 4% in 2023), but vertical integration by players like ESAB balances this power.
●Competitive Rivalry: High. Lincoln Electric, ESAB, and Tianjin Bridge compete on innovation, sustainability, and cost, while regional players like Shandong Solid Solder drive price competition, intensifying rivalry.

Market Opportunities and Challenges
Opportunities
●Infrastructure Development: Global infrastructure spending, projected to reach $94 trillion by 2040, drives welding wire demand, particularly in Asia Pacific, with India’s $1.4 trillion pipeline by 2025 boosting consumption.
●Automotive Growth: Global vehicle production, exceeding 90 million units in 2023, increases demand for gas shielded solid wires, especially for lightweight aluminum welds, as pursued by Lincoln Electric.
●Automation Trends: Adoption of robotic welding, growing 10% annually, creates opportunities for high-quality flux cored wires, as developed by ESAB, to meet precision requirements.
●Sustainable Solutions: Eco-friendly wires, like low-fume flux cored wires from Shandong Solid Solder, align with 70% of manufacturers targeting sustainability by 2030.
●Energy Sector Expansion: Rising oil and gas exploration, with 20% growth in offshore projects, boosts submerged arc wire demand, particularly in the Middle East.
Challenges
●Raw Material Volatility: Steel and alloy price fluctuations, up 4% in 2023, increase production costs, impacting profitability for non-integrated players like ATLANTIC.
●Environmental Regulations: Stringent EU and U.S. emissions standards, targeting 90% compliance by 2030, raise R&D costs for low-fume and eco-friendly wires.
●Competition from Alternatives: Stick electrodes, declining to 30% of China’s output, and laser welding, adopted in 15% of automotive applications, threaten wire market share.
●Skilled Labor Shortage: A 20% shortfall in skilled welders in North America and Europe by 2025 limits adoption of advanced wire-based welding processes.
●Supply Chain Disruptions: Global trade tensions, as seen in 2022–2023, affect steel and alloy availability, challenging production timelines for manufacturers.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Welding Wire Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Welding Wire by Region
8.2 Import of Welding Wire by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Welding Wire Market in North America (2020-2030)
9.1 Welding Wire Market Size
9.2 Welding Wire Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Welding Wire Market in South America (2020-2030)
10.1 Welding Wire Market Size
10.2 Welding Wire Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Welding Wire Market in Asia & Pacific (2020-2030)
11.1 Welding Wire Market Size
11.2 Welding Wire Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Welding Wire Market in Europe (2020-2030)
12.1 Welding Wire Market Size
12.2 Welding Wire Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Welding Wire Market in MEA (2020-2030)
13.1 Welding Wire Market Size
13.2 Welding Wire Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Welding Wire Market (2020-2030)
14.1 Welding Wire Market Size
14.2 Welding Wire Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Welding Wire Market Forecast (2021-2026)
15.1 Welding Wire Market Size Forecast
15.2 Welding Wire Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Lincoln Electric
15.1.1 Company Profile
15.1.2 Main Business and Welding Wire Information
15.1.3 SWOT Analysis of Lincoln Electric
15.1.4 Lincoln Electric Welding Wire Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 EASB
15.2.1 Company Profile
15.2.2 Main Business and Welding Wire Information
15.2.3 SWOT Analysis of EASB
15.2.4 EASB Welding Wire Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Tianjin Golden Bridge
15.3.1 Company Profile
15.3.2 Main Business and Welding Wire Information
15.3.3 SWOT Analysis of Tianjin Golden Bridge
15.3.4 Tianjin Golden Bridge Welding Wire Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Tianjin Bridge
15.4.1 Company Profile
15.4.2 Main Business and Welding Wire Information
15.4.3 SWOT Analysis of Tianjin Bridge
15.4.4 Tianjin Bridge Welding Wire Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 ATLANTIC
15.5.1 Company Profile
15.5.2 Main Business and Welding Wire Information
15.5.3 SWOT Analysis of ATLANTIC
15.5.4 ATLANTIC Welding Wire Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Shandong Solid Solder Co. Ltd.
15.6.1 Company Profile
15.6.2 Main Business and Welding Wire Information
15.6.3 SWOT Analysis of Shandong Solid Solder Co. Ltd.
15.6.4 Shandong Solid Solder Co. Ltd. Welding Wire Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Welding Wire Report
Table Data Sources Of Welding Wire Report
Table Major Assumptions Of Welding Wire Report
Table Welding Wire Classification
Table Welding Wire Applications List
Table Drivers Of Welding Wire Market
Table Restraints Of Welding Wire Market
Table Opportunities Of Welding Wire Market
Table Threats Of Welding Wire Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Welding Wire
Table Cost Structure Analysis Of Welding Wire
Table Key End Users List
Table Latest News Of Welding Wire Market
Table Merger And Acquisition List
Table Planned/Future Project Of Welding Wire Market
Table Policy Of Welding Wire Market
Table 2020-2030 Regional Export Of Welding Wire
Table 2020-2030 Regional Import Of Welding Wire
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Welding Wire Market Size And Market Volume List
Table 2020-2030 North America Welding Wire Demand List By Application
Table 2020-2025 North America Welding Wire Key Players Sales List
Table 2020-2025 North America Welding Wire Key Players Market Share List
Table 2020-2030 North America Welding Wire Demand List By Type
Table 2020-2025 North America Welding Wire Price List By Type
Table 2020-2030 United States Welding Wire Market Size And Market Volume List
Table 2020-2030 United States Welding Wire Import & Export List
Table 2020-2030 Canada Welding Wire Market Size And Market Volume List
Table 2020-2030 Canada Welding Wire Import & Export List
Table 2020-2030 Mexico Welding Wire Market Size And Market Volume List
Table 2020-2030 Mexico Welding Wire Import & Export List
Table 2020-2030 South America Welding Wire Market Size And Market Volume List
Table 2020-2030 South America Welding Wire Demand List By Application
Table 2020-2025 South America Welding Wire Key Players Sales List
Table 2020-2025 South America Welding Wire Key Players Market Share List
Table 2020-2030 South America Welding Wire Demand List By Type
Table 2020-2025 South America Welding Wire Price List By Type
Table 2020-2030 Brazil Welding Wire Market Size And Market Volume List
Table 2020-2030 Brazil Welding Wire Import & Export List
Table 2020-2030 Argentina Welding Wire Market Size And Market Volume List
Table 2020-2030 Argentina Welding Wire Import & Export List
Table 2020-2030 Chile Welding Wire Market Size And Market Volume List
Table 2020-2030 Chile Welding Wire Import & Export List
Table 2020-2030 Peru Welding Wire Market Size And Market Volume List
Table 2020-2030 Peru Welding Wire Import & Export List
Table 2020-2030 Asia & Pacific Welding Wire Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Welding Wire Demand List By Application
Table 2020-2025 Asia & Pacific Welding Wire Key Players Sales List
Table 2020-2025 Asia & Pacific Welding Wire Key Players Market Share List
Table 2020-2030 Asia & Pacific Welding Wire Demand List By Type
Table 2020-2025 Asia & Pacific Welding Wire Price List By Type
Table 2020-2030 China Welding Wire Market Size And Market Volume List
Table 2020-2030 China Welding Wire Import & Export List
Table 2020-2030 India Welding Wire Market Size And Market Volume List
Table 2020-2030 India Welding Wire Import & Export List
Table 2020-2030 Japan Welding Wire Market Size And Market Volume List
Table 2020-2030 Japan Welding Wire Import & Export List
Table 2020-2030 South Korea Welding Wire Market Size And Market Volume List
Table 2020-2030 South Korea Welding Wire Import & Export List
Table 2020-2030 Southeast Asia Welding Wire Market Size List
Table 2020-2030 Southeast Asia Welding Wire Market Volume List
Table 2020-2030 Southeast Asia Welding Wire Import List
Table 2020-2030 Southeast Asia Welding Wire Export List
Table 2020-2030 Australia Welding Wire Market Size And Market Volume List
Table 2020-2030 Australia Welding Wire Import & Export List
Table 2020-2030 Europe Welding Wire Market Size And Market Volume List
Table 2020-2030 Europe Welding Wire Demand List By Application
Table 2020-2025 Europe Welding Wire Key Players Sales List
Table 2020-2025 Europe Welding Wire Key Players Market Share List
Table 2020-2030 Europe Welding Wire Demand List By Type
Table 2020-2025 Europe Welding Wire Price List By Type
Table 2020-2030 Germany Welding Wire Market Size And Market Volume List
Table 2020-2030 Germany Welding Wire Import & Export List
Table 2020-2030 France Welding Wire Market Size And Market Volume List
Table 2020-2030 France Welding Wire Import & Export List
Table 2020-2030 United Kingdom Welding Wire Market Size And Market Volume List
Table 2020-2030 United Kingdom Welding Wire Import & Export List
Table 2020-2030 Italy Welding Wire Market Size And Market Volume List
Table 2020-2030 Italy Welding Wire Import & Export List
Table 2020-2030 Spain Welding Wire Market Size And Market Volume List
Table 2020-2030 Spain Welding Wire Import & Export List
Table 2020-2030 Belgium Welding Wire Market Size And Market Volume List
Table 2020-2030 Belgium Welding Wire Import & Export List
Table 2020-2030 Netherlands Welding Wire Market Size And Market Volume List
Table 2020-2030 Netherlands Welding Wire Import & Export List
Table 2020-2030 Austria Welding Wire Market Size And Market Volume List
Table 2020-2030 Austria Welding Wire Import & Export List
Table 2020-2030 Poland Welding Wire Market Size And Market Volume List
Table 2020-2030 Poland Welding Wire Import & Export List
Table 2020-2030 Russia Welding Wire Market Size And Market Volume List
Table 2020-2030 Russia Welding Wire Import & Export List
Table 2020-2030 Mea Welding Wire Market Size And Market Volume List
Table 2020-2030 Mea Welding Wire Demand List By Application
Table 2020-2025 Mea Welding Wire Key Players Sales List
Table 2020-2025 Mea Welding Wire Key Players Market Share List
Table 2020-2030 Mea Welding Wire Demand List By Type
Table 2020-2025 Mea Welding Wire Price List By Type
Table 2020-2030 Egypt Welding Wire Market Size And Market Volume List
Table 2020-2030 Egypt Welding Wire Import & Export List
Table 2020-2030 Israel Welding Wire Market Size And Market Volume List
Table 2020-2030 Israel Welding Wire Import & Export List
Table 2020-2030 South Africa Welding Wire Market Size And Market Volume List
Table 2020-2030 South Africa Welding Wire Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Welding Wire Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Welding Wire Import & Export List
Table 2020-2030 Turkey Welding Wire Market Size And Market Volume List
Table 2020-2030 Turkey Welding Wire Import & Export List
Table 2020-2025 Global Welding Wire Market Size List By Region
Table 2020-2025 Global Welding Wire Market Size Share List By Region
Table 2020-2025 Global Welding Wire Market Volume List By Region
Table 2020-2025 Global Welding Wire Market Volume Share List By Region
Table 2020-2025 Global Welding Wire Demand List By Application
Table 2020-2025 Global Welding Wire Demand Market Share List By Application
Table 2020-2025 Global Welding Wire Capacity List
Table 2020-2025 Global Welding Wire Key Vendors Capacity Share List
Table 2020-2025 Global Welding Wire Key Vendors Production List
Table 2020-2025 Global Welding Wire Key Vendors Production Share List
Table 2020-2025 Global Welding Wire Key Vendors Production Value List
Table 2020-2025 Global Welding Wire Key Vendors Production Value Share List
Table 2020-2025 Global Welding Wire Demand List By Type
Table 2020-2025 Global Welding Wire Demand Market Share List By Type
Table 2020-2025 Regional Welding Wire Price List
Table 2025-2030 Global Welding Wire Market Size List By Region
Table 2025-2030 Global Welding Wire Market Size Share List By Region
Table 2025-2030 Global Welding Wire Market Volume List By Region
Table 2025-2030 Global Welding Wire Market Volume Share List By Region
Table 2025-2030 Global Welding Wire Demand List By Application
Table 2025-2030 Global Welding Wire Demand Market Share List By Application
Table 2025-2030 Global Welding Wire Capacity List
Table 2025-2030 Global Welding Wire Key Vendors Capacity Share List
Table 2025-2030 Global Welding Wire Key Vendors Production List
Table 2025-2030 Global Welding Wire Key Vendors Production Share List
Table 2025-2030 Global Welding Wire Key Vendors Production Value List
Table 2025-2030 Global Welding Wire Key Vendors Production Value Share List
Table 2025-2030 Global Welding Wire Demand List By Type
Table 2025-2030 Global Welding Wire Demand Market Share List By Type
Table 2025-2030 Welding Wire Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Welding Wire Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Welding Wire Market Size And Cagr
Figure 2020-2030 North America Welding Wire Market Volume And Cagr
Figure 2020-2030 South America Welding Wire Market Size And Cagr
Figure 2020-2030 South America Welding Wire Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Welding Wire Market Size And Cagr
Figure 2020-2030 Asia & Pacific Welding Wire Market Volume And Cagr
Figure 2020-2030 Europe Welding Wire Market Size And Cagr
Figure 2020-2030 Europe Welding Wire Market Volume And Cagr
Figure 2020-2030 Mea Welding Wire Market Size And Cagr
Figure 2020-2030 Mea Welding Wire Market Volume And Cagr
Figure 2020-2025 Global Welding Wire Capacity Production And Growth Rate
Figure 2020-2025 Global Welding Wire Production Value And Growth Rate
Figure 2025-2030 Global Welding Wire Capacity Production And Growth Rate
Figure 2025-2030 Global Welding Wire Production Value And Growth Rate

Research Methodology

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    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

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Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
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Manufactures;
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End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
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Market Research Report
Book/Journal/News

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