Magnesium Humate Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
Magnesium Humate is a naturally derived organic compound combining humic substances with magnesium, widely used as a soil conditioner and fertilizer in agriculture, horticulture crops, fruit production, and other applications. The magnesium humate industry is characterized by its role in enhancing soil fertility, improving nutrient uptake, and promoting sustainable farming practices. Key trends include the development of granular, powder, and liquid formulations, as well as eco-friendly production methods to meet organic farming standards. The market is driven by the global push for sustainable agriculture, increasing demand for organic produce, and the need for soil remediation in degraded farmlands.
Market Size and Growth Forecast
The global Magnesium Humate market was valued at USD 80–150 million in 2024, with an estimated CAGR of 5.5%–7.5% from 2025 to 2030, driven by demand for sustainable agricultural solutions.
Regional Analysis
North America is projected to grow at a CAGR of 5.3%–7.3%, with the U.S. leading due to its focus on organic farming and soil health initiatives.
Europe is expected to achieve a CAGR of 5.0%–7.0%, with Germany driving demand through its emphasis on sustainable agriculture.
Asia Pacific is anticipated to record the highest growth at 6.0%–8.0%, led by China and India, where agricultural modernization fuels magnesium humate demand.
Rest of the World, particularly Brazil, is expected to grow at 4.8%–6.8%, with trends toward horticulture and fruit production.
Application Analysis
Agriculture applications are estimated to grow at a CAGR of 5.5%–7.5%, driven by magnesium humate’s role in soil conditioning, with trends toward organic fertilizers.
Horticulture crop applications are projected to expand at 5.7%–7.7%, supported by its use in greenhouse farming, with innovations in liquid formulations.
Fruit applications are expected to grow at 5.4%–7.4%, focusing on improving yield and quality, with trends toward sustainable practices.
Other applications, including turf management, are projected to grow at 5.2%–7.2%, with advancements in eco-friendly solutions.
Key Market Players
HGS BioScience, based in Florida, USA, specializes in humic and fulvic acid products, offering magnesium humate for agriculture, known for its sustainable solutions.
Denka, headquartered in Tokyo, Japan, produces magnesium humate for soil conditioning, focusing on high-quality formulations.
Xian Shan Yuan, based in Xi’an, China, provides magnesium humate for agriculture and horticulture, emphasizing cost-effective production.
New-Nutri, headquartered in Henan, China, offers magnesium humate for organic farming, known for its innovative nutrient solutions.
Porter’s Five Forces Analysis
● The threat of new entrants is moderate; low capital costs attract niche players, but brand loyalty creates barriers.
● The threat of substitutes is moderate; alternative soil conditioners compete, but magnesium humate’s organic benefits maintain its edge.
● Buyer power is high; agricultural buyers prioritize cost, exerting pricing pressure.
● Supplier power is low; raw humic materials are widely available, reducing supplier influence.
● Competitive rivalry is moderate; players differentiate through sustainable and organic formulations.
Market Opportunities and Challenges
Opportunities
● Rising demand for organic farming drives magnesium humate adoption.
● Growth in horticulture and fruit production enhances market opportunities.
● Emerging markets in Asia Pacific offer expansion potential due to agricultural growth.
Challenges
● Limited awareness of magnesium humate benefits hinders adoption.
● Regulatory scrutiny on organic certifications increases compliance costs.
● Competition from synthetic fertilizers challenges market share.
Growth Trend Analysis
The Magnesium Humate market is growing steadily, driven by demand for sustainable agriculture. On February 20, 2024, Huma®, Inc. acquired Gro-Power, Inc., enhancing its humate-based fertilizer portfolio. On April 16, 2025, HGS BioScience acquired Earthgreen and Menefee Mining, expanding its humic and fulvic acid product lineup, including magnesium humate, across granule, powder, and liquid formulations. These acquisitions align with a projected CAGR of 5.5%–7.5% through 2030, reflecting the growth of organic farming.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Magnesium Humate Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Magnesium Humate by Region
8.2 Import of Magnesium Humate by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Magnesium Humate Market in North America (2020-2030)
9.1 Magnesium Humate Market Size
9.2 Magnesium Humate Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Magnesium Humate Market in South America (2020-2030)
10.1 Magnesium Humate Market Size
10.2 Magnesium Humate Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Magnesium Humate Market in Asia & Pacific (2020-2030)
11.1 Magnesium Humate Market Size
11.2 Magnesium Humate Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Magnesium Humate Market in Europe (2020-2030)
12.1 Magnesium Humate Market Size
12.2 Magnesium Humate Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Magnesium Humate Market in MEA (2020-2030)
13.1 Magnesium Humate Market Size
13.2 Magnesium Humate Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Magnesium Humate Market (2020-2030)
14.1 Magnesium Humate Market Size
14.2 Magnesium Humate Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Magnesium Humate Market Forecast (2021-2026)
15.1 Magnesium Humate Market Size Forecast
15.2 Magnesium Humate Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 HGS BioScience
15.1.1 Company Profile
15.1.2 Main Business and Magnesium Humate Information
15.1.3 SWOT Analysis of HGS BioScience
15.1.4 HGS BioScience Magnesium Humate Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Denka
15.2.1 Company Profile
15.2.2 Main Business and Magnesium Humate Information
15.2.3 SWOT Analysis of Denka
15.2.4 Denka Magnesium Humate Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Xian Shan Yuan
15.3.1 Company Profile
15.3.2 Main Business and Magnesium Humate Information
15.3.3 SWOT Analysis of Xian Shan Yuan
15.3.4 Xian Shan Yuan Magnesium Humate Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 New-Nutri
15.4.1 Company Profile
15.4.2 Main Business and Magnesium Humate Information
15.4.3 SWOT Analysis of New-Nutri
15.4.4 New-Nutri Magnesium Humate Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Magnesium Humate Report
Table Data Sources Of Magnesium Humate Report
Table Major Assumptions Of Magnesium Humate Report
Table Magnesium Humate Classification
Table Magnesium Humate Applications List
Table Drivers Of Magnesium Humate Market
Table Restraints Of Magnesium Humate Market
Table Opportunities Of Magnesium Humate Market
Table Threats Of Magnesium Humate Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Magnesium Humate
Table Cost Structure Analysis Of Magnesium Humate
Table Key End Users List
Table Latest News Of Magnesium Humate Market
Table Merger And Acquisition List
Table Planned/Future Project Of Magnesium Humate Market
Table Policy Of Magnesium Humate Market
Table 2020-2030 Regional Export Of Magnesium Humate
Table 2020-2030 Regional Import Of Magnesium Humate
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Magnesium Humate Market Size And Market Volume List
Table 2020-2030 North America Magnesium Humate Demand List By Application
Table 2020-2025 North America Magnesium Humate Key Players Sales List
Table 2020-2025 North America Magnesium Humate Key Players Market Share List
Table 2020-2030 North America Magnesium Humate Demand List By Type
Table 2020-2025 North America Magnesium Humate Price List By Type
Table 2020-2030 United States Magnesium Humate Market Size And Market Volume List
Table 2020-2030 United States Magnesium Humate Import & Export List
Table 2020-2030 Canada Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Canada Magnesium Humate Import & Export List
Table 2020-2030 Mexico Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Mexico Magnesium Humate Import & Export List
Table 2020-2030 South America Magnesium Humate Market Size And Market Volume List
Table 2020-2030 South America Magnesium Humate Demand List By Application
Table 2020-2025 South America Magnesium Humate Key Players Sales List
Table 2020-2025 South America Magnesium Humate Key Players Market Share List
Table 2020-2030 South America Magnesium Humate Demand List By Type
Table 2020-2025 South America Magnesium Humate Price List By Type
Table 2020-2030 Brazil Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Brazil Magnesium Humate Import & Export List
Table 2020-2030 Argentina Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Argentina Magnesium Humate Import & Export List
Table 2020-2030 Chile Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Chile Magnesium Humate Import & Export List
Table 2020-2030 Peru Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Peru Magnesium Humate Import & Export List
Table 2020-2030 Asia & Pacific Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Magnesium Humate Demand List By Application
Table 2020-2025 Asia & Pacific Magnesium Humate Key Players Sales List
Table 2020-2025 Asia & Pacific Magnesium Humate Key Players Market Share List
Table 2020-2030 Asia & Pacific Magnesium Humate Demand List By Type
Table 2020-2025 Asia & Pacific Magnesium Humate Price List By Type
Table 2020-2030 China Magnesium Humate Market Size And Market Volume List
Table 2020-2030 China Magnesium Humate Import & Export List
Table 2020-2030 India Magnesium Humate Market Size And Market Volume List
Table 2020-2030 India Magnesium Humate Import & Export List
Table 2020-2030 Japan Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Japan Magnesium Humate Import & Export List
Table 2020-2030 South Korea Magnesium Humate Market Size And Market Volume List
Table 2020-2030 South Korea Magnesium Humate Import & Export List
Table 2020-2030 Southeast Asia Magnesium Humate Market Size List
Table 2020-2030 Southeast Asia Magnesium Humate Market Volume List
Table 2020-2030 Southeast Asia Magnesium Humate Import List
Table 2020-2030 Southeast Asia Magnesium Humate Export List
Table 2020-2030 Australia Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Australia Magnesium Humate Import & Export List
Table 2020-2030 Europe Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Europe Magnesium Humate Demand List By Application
Table 2020-2025 Europe Magnesium Humate Key Players Sales List
Table 2020-2025 Europe Magnesium Humate Key Players Market Share List
Table 2020-2030 Europe Magnesium Humate Demand List By Type
Table 2020-2025 Europe Magnesium Humate Price List By Type
Table 2020-2030 Germany Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Germany Magnesium Humate Import & Export List
Table 2020-2030 France Magnesium Humate Market Size And Market Volume List
Table 2020-2030 France Magnesium Humate Import & Export List
Table 2020-2030 United Kingdom Magnesium Humate Market Size And Market Volume List
Table 2020-2030 United Kingdom Magnesium Humate Import & Export List
Table 2020-2030 Italy Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Italy Magnesium Humate Import & Export List
Table 2020-2030 Spain Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Spain Magnesium Humate Import & Export List
Table 2020-2030 Belgium Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Belgium Magnesium Humate Import & Export List
Table 2020-2030 Netherlands Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Netherlands Magnesium Humate Import & Export List
Table 2020-2030 Austria Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Austria Magnesium Humate Import & Export List
Table 2020-2030 Poland Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Poland Magnesium Humate Import & Export List
Table 2020-2030 Russia Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Russia Magnesium Humate Import & Export List
Table 2020-2030 Mea Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Mea Magnesium Humate Demand List By Application
Table 2020-2025 Mea Magnesium Humate Key Players Sales List
Table 2020-2025 Mea Magnesium Humate Key Players Market Share List
Table 2020-2030 Mea Magnesium Humate Demand List By Type
Table 2020-2025 Mea Magnesium Humate Price List By Type
Table 2020-2030 Egypt Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Egypt Magnesium Humate Import & Export List
Table 2020-2030 Israel Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Israel Magnesium Humate Import & Export List
Table 2020-2030 South Africa Magnesium Humate Market Size And Market Volume List
Table 2020-2030 South Africa Magnesium Humate Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Magnesium Humate Import & Export List
Table 2020-2030 Turkey Magnesium Humate Market Size And Market Volume List
Table 2020-2030 Turkey Magnesium Humate Import & Export List
Table 2020-2025 Global Magnesium Humate Market Size List By Region
Table 2020-2025 Global Magnesium Humate Market Size Share List By Region
Table 2020-2025 Global Magnesium Humate Market Volume List By Region
Table 2020-2025 Global Magnesium Humate Market Volume Share List By Region
Table 2020-2025 Global Magnesium Humate Demand List By Application
Table 2020-2025 Global Magnesium Humate Demand Market Share List By Application
Table 2020-2025 Global Magnesium Humate Capacity List
Table 2020-2025 Global Magnesium Humate Key Vendors Capacity Share List
Table 2020-2025 Global Magnesium Humate Key Vendors Production List
Table 2020-2025 Global Magnesium Humate Key Vendors Production Share List
Table 2020-2025 Global Magnesium Humate Key Vendors Production Value List
Table 2020-2025 Global Magnesium Humate Key Vendors Production Value Share List
Table 2020-2025 Global Magnesium Humate Demand List By Type
Table 2020-2025 Global Magnesium Humate Demand Market Share List By Type
Table 2020-2025 Regional Magnesium Humate Price List
Table 2025-2030 Global Magnesium Humate Market Size List By Region
Table 2025-2030 Global Magnesium Humate Market Size Share List By Region
Table 2025-2030 Global Magnesium Humate Market Volume List By Region
Table 2025-2030 Global Magnesium Humate Market Volume Share List By Region
Table 2025-2030 Global Magnesium Humate Demand List By Application
Table 2025-2030 Global Magnesium Humate Demand Market Share List By Application
Table 2025-2030 Global Magnesium Humate Capacity List
Table 2025-2030 Global Magnesium Humate Key Vendors Capacity Share List
Table 2025-2030 Global Magnesium Humate Key Vendors Production List
Table 2025-2030 Global Magnesium Humate Key Vendors Production Share List
Table 2025-2030 Global Magnesium Humate Key Vendors Production Value List
Table 2025-2030 Global Magnesium Humate Key Vendors Production Value Share List
Table 2025-2030 Global Magnesium Humate Demand List By Type
Table 2025-2030 Global Magnesium Humate Demand Market Share List By Type
Table 2025-2030 Magnesium Humate Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Magnesium Humate Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Magnesium Humate Market Size And Cagr
Figure 2020-2030 North America Magnesium Humate Market Volume And Cagr
Figure 2020-2030 South America Magnesium Humate Market Size And Cagr
Figure 2020-2030 South America Magnesium Humate Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Magnesium Humate Market Size And Cagr
Figure 2020-2030 Asia & Pacific Magnesium Humate Market Volume And Cagr
Figure 2020-2030 Europe Magnesium Humate Market Size And Cagr
Figure 2020-2030 Europe Magnesium Humate Market Volume And Cagr
Figure 2020-2030 Mea Magnesium Humate Market Size And Cagr
Figure 2020-2030 Mea Magnesium Humate Market Volume And Cagr
Figure 2020-2025 Global Magnesium Humate Capacity Production And Growth Rate
Figure 2020-2025 Global Magnesium Humate Production Value And Growth Rate
Figure 2025-2030 Global Magnesium Humate Capacity Production And Growth Rate
Figure 2025-2030 Global Magnesium Humate Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |