Zirconium Oxide Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
Zirconium Oxide (ZrO2), also known as zirconia, is a high-performance ceramic material used in advanced ceramics, foundry applications, antifriction materials, chemicals, and other uses like dental implants and refractories. It is valued for its high strength, thermal stability, and corrosion resistance. The zirconium oxide industry is characterized by its critical role in high-tech and industrial applications, driven by demand for durable ceramics and advanced materials in aerospace, automotive, and medical sectors. Key trends include the development of nanostructured zirconia for energy applications, high-purity grades for ceramics, and sustainable production methods. The market is propelled by growth in advanced ceramics and increasing demand for high-performance materials.
Market Size and Growth Forecast
The global Zirconium Oxide market was valued at USD 2.4–4.3 billion in 2024, with an estimated CAGR of 5.5%–7.5% from 2025 to 2030, driven by demand in ceramics and industrial applications.
Regional Analysis
North America is projected to grow at a CAGR of 5.3%–7.3%, with the U.S. leading due to its aerospace and medical sectors, focusing on high-purity zirconium oxide.
Europe is expected to achieve a CAGR of 5.0%–7.0%, with Germany driving demand through its emphasis on advanced ceramics.
Asia Pacific is anticipated to record the highest growth at 6.0%–8.0%, led by China, where ceramics and foundry applications fuel demand, with trends toward cost-effective production.
Rest of the World, particularly Brazil, is expected to grow at 4.8%–6.8%, with trends toward industrial applications.
Application Analysis
Advanced ceramic applications are estimated to grow at a CAGR of 5.8%–7.8%, driven by zirconium oxide’s use in dental and aerospace components, with trends toward high-purity grades.
Foundry applications are projected to expand at 5.5%–7.5%, supported by demand in metal casting, with innovations in high-strength materials.
Antifriction material applications are expected to grow at 5.3%–7.3%, focusing on bearings, with trends toward durable coatings.
Chemical applications are anticipated to grow at 5.0%–7.0%, driven by catalysts, with advancements in nanostructured zirconia.
Other applications, including refractories, are projected to grow at 4.8%–6.8%, with trends toward high-performance materials.
Key Market Players
Imerys, headquartered in Paris, France, produces zirconium oxide for ceramics, known for its advanced mineral solutions.
Saint-Gobain, based in Courbevoie, France, offers zirconium oxide for foundry applications, focusing on high-performance materials.
Tosoh, headquartered in Tokyo, Japan, provides zirconium oxide for chemicals, emphasizing high-purity production.
Treibacher Industrie AG, based in Althofen, Austria, produces zirconium oxide for antifriction materials, known for its innovative ceramics.
Resonac, headquartered in Tokyo, Japan, offers zirconium oxide for advanced ceramics, focusing on scalable manufacturing.
Daiichi Kigenso Kagaku Kogyo (DKKK), based in Osaka, Japan, provides zirconium oxide for industrial applications, emphasizing high-quality production.
Porter’s Five Forces Analysis
● The threat of new entrants is low; high capital costs and technical expertise create barriers.
● The threat of substitutes is moderate; alternative ceramics compete, but zirconium oxide’s properties maintain its edge.
● Buyer power is moderate; industrial manufacturers negotiate pricing, but specialized applications limit leverage.
● Supplier power is moderate; zircon supply volatility impacts costs, but multiple sources reduce influence.
● Competitive rivalry is high; players differentiate through high-purity and nanostructured formulations.
Market Opportunities and Challenges
Opportunities
● Growth in advanced ceramics drives zirconium oxide demand.
● Expansion of medical and aerospace applications enhances market opportunities.
● Emerging markets in Asia Pacific offer growth potential due to industrial growth.
Challenges
● Volatility in zircon prices impacts production costs.
● Regulatory scrutiny on ceramic production increases compliance costs.
● Competition from alternative ceramics challenges market share.
Growth Trend Analysis
The Zirconium Oxide market is growing steadily, driven by demand in ceramics and industrial applications. In 2022, Guangdong Orient raised CNY 700 million for a 30,000-ton fused zirconia project, completed in 2025, increasing its total capacity to 36,000 tons. The company plans a 500-ton nano-zirconia line by late 2025, securing 60% of its capacity through three-year agreements with Qingtao Energy and Weilan New Energy. China Triumph International Engineering and Sanxiang Advanced Material each have a zirconium oxide capacity of 26,000 tons. These developments align with a projected CAGR of 5.5%–7.5% through 2030, reflecting zirconium oxide’s role in advanced materials.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Zirconium Oxide Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Zirconium Oxide by Region
8.2 Import of Zirconium Oxide by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Zirconium Oxide Market in North America (2020-2030)
9.1 Zirconium Oxide Market Size
9.2 Zirconium Oxide Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Zirconium Oxide Market in South America (2020-2030)
10.1 Zirconium Oxide Market Size
10.2 Zirconium Oxide Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Zirconium Oxide Market in Asia & Pacific (2020-2030)
11.1 Zirconium Oxide Market Size
11.2 Zirconium Oxide Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Zirconium Oxide Market in Europe (2020-2030)
12.1 Zirconium Oxide Market Size
12.2 Zirconium Oxide Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Zirconium Oxide Market in MEA (2020-2030)
13.1 Zirconium Oxide Market Size
13.2 Zirconium Oxide Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Zirconium Oxide Market (2020-2030)
14.1 Zirconium Oxide Market Size
14.2 Zirconium Oxide Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Zirconium Oxide Market Forecast (2021-2026)
15.1 Zirconium Oxide Market Size Forecast
15.2 Zirconium Oxide Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Imerys
15.1.1 Company Profile
15.1.2 Main Business and Zirconium Oxide Information
15.1.3 SWOT Analysis of Imerys
15.1.4 Imerys Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Saint-Gobain
15.2.1 Company Profile
15.2.2 Main Business and Zirconium Oxide Information
15.2.3 SWOT Analysis of Saint-Gobain
15.2.4 Saint-Gobain Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Tosoh
15.3.1 Company Profile
15.3.2 Main Business and Zirconium Oxide Information
15.3.3 SWOT Analysis of Tosoh
15.3.4 Tosoh Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Treibacher Industrie AG
15.4.1 Company Profile
15.4.2 Main Business and Zirconium Oxide Information
15.4.3 SWOT Analysis of Treibacher Industrie AG
15.4.4 Treibacher Industrie AG Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Resonac
15.5.1 Company Profile
15.5.2 Main Business and Zirconium Oxide Information
15.5.3 SWOT Analysis of Resonac
15.5.4 Resonac Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Daiichi Kigenso Kagaku Kogyo (DKKK)
15.6.1 Company Profile
15.6.2 Main Business and Zirconium Oxide Information
15.6.3 SWOT Analysis of Daiichi Kigenso Kagaku Kogyo (DKKK)
15.6.4 Daiichi Kigenso Kagaku Kogyo (DKKK) Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 DFM
15.7.1 Company Profile
15.7.2 Main Business and Zirconium Oxide Information
15.7.3 SWOT Analysis of DFM
15.7.4 DFM Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Foskor Zirconia
15.8.1 Company Profile
15.8.2 Main Business and Zirconium Oxide Information
15.8.3 SWOT Analysis of Foskor Zirconia
15.8.4 Foskor Zirconia Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Benbu Zhongheng
15.9.1 Company Profile
15.9.2 Main Business and Zirconium Oxide Information
15.9.3 SWOT Analysis of Benbu Zhongheng
15.9.4 Benbu Zhongheng Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Sanxiang Advanced Materials
15.10.1 Company Profile
15.10.2 Main Business and Zirconium Oxide Information
15.10.3 SWOT Analysis of Sanxiang Advanced Materials
15.10.4 Sanxiang Advanced Materials Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Guangdong Orient
15.11.1 Company Profile
15.11.2 Main Business and Zirconium Oxide Information
15.11.3 SWOT Analysis of Guangdong Orient
15.11.4 Guangdong Orient Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Zhengzhou Zhenzhong
15.12.1 Company Profile
15.12.2 Main Business and Zirconium Oxide Information
15.12.3 SWOT Analysis of Zhengzhou Zhenzhong
15.12.4 Zhengzhou Zhenzhong Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 Henan Billions
15.13.1 Company Profile
15.13.2 Main Business and Zirconium Oxide Information
15.13.3 SWOT Analysis of Henan Billions
15.13.4 Henan Billions Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.14 Jiangxi Kingan
15.14.1 Company Profile
15.14.2 Main Business and Zirconium Oxide Information
15.14.3 SWOT Analysis of Jiangxi Kingan
15.14.4 Jiangxi Kingan Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.15 Shenzhou Zirconium
15.15.1 Company Profile
15.15.2 Main Business and Zirconium Oxide Information
15.15.3 SWOT Analysis of Shenzhou Zirconium
15.15.4 Shenzhou Zirconium Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
15.16 Jiaozuo Kelida
15.16.1 Company Profile
15.16.2 Main Business and Zirconium Oxide Information
15.16.3 SWOT Analysis of Jiaozuo Kelida
15.16.4 Jiaozuo Kelida Zirconium Oxide Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Zirconium Oxide Report
Table Data Sources Of Zirconium Oxide Report
Table Major Assumptions Of Zirconium Oxide Report
Table Zirconium Oxide Classification
Table Zirconium Oxide Applications List
Table Drivers Of Zirconium Oxide Market
Table Restraints Of Zirconium Oxide Market
Table Opportunities Of Zirconium Oxide Market
Table Threats Of Zirconium Oxide Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Zirconium Oxide
Table Cost Structure Analysis Of Zirconium Oxide
Table Key End Users List
Table Latest News Of Zirconium Oxide Market
Table Merger And Acquisition List
Table Planned/Future Project Of Zirconium Oxide Market
Table Policy Of Zirconium Oxide Market
Table 2020-2030 Regional Export Of Zirconium Oxide
Table 2020-2030 Regional Import Of Zirconium Oxide
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 North America Zirconium Oxide Demand List By Application
Table 2020-2025 North America Zirconium Oxide Key Players Sales List
Table 2020-2025 North America Zirconium Oxide Key Players Market Share List
Table 2020-2030 North America Zirconium Oxide Demand List By Type
Table 2020-2025 North America Zirconium Oxide Price List By Type
Table 2020-2030 United States Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 United States Zirconium Oxide Import & Export List
Table 2020-2030 Canada Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Canada Zirconium Oxide Import & Export List
Table 2020-2030 Mexico Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Mexico Zirconium Oxide Import & Export List
Table 2020-2030 South America Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 South America Zirconium Oxide Demand List By Application
Table 2020-2025 South America Zirconium Oxide Key Players Sales List
Table 2020-2025 South America Zirconium Oxide Key Players Market Share List
Table 2020-2030 South America Zirconium Oxide Demand List By Type
Table 2020-2025 South America Zirconium Oxide Price List By Type
Table 2020-2030 Brazil Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Brazil Zirconium Oxide Import & Export List
Table 2020-2030 Argentina Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Argentina Zirconium Oxide Import & Export List
Table 2020-2030 Chile Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Chile Zirconium Oxide Import & Export List
Table 2020-2030 Peru Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Peru Zirconium Oxide Import & Export List
Table 2020-2030 Asia & Pacific Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Zirconium Oxide Demand List By Application
Table 2020-2025 Asia & Pacific Zirconium Oxide Key Players Sales List
Table 2020-2025 Asia & Pacific Zirconium Oxide Key Players Market Share List
Table 2020-2030 Asia & Pacific Zirconium Oxide Demand List By Type
Table 2020-2025 Asia & Pacific Zirconium Oxide Price List By Type
Table 2020-2030 China Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 China Zirconium Oxide Import & Export List
Table 2020-2030 India Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 India Zirconium Oxide Import & Export List
Table 2020-2030 Japan Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Japan Zirconium Oxide Import & Export List
Table 2020-2030 South Korea Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 South Korea Zirconium Oxide Import & Export List
Table 2020-2030 Southeast Asia Zirconium Oxide Market Size List
Table 2020-2030 Southeast Asia Zirconium Oxide Market Volume List
Table 2020-2030 Southeast Asia Zirconium Oxide Import List
Table 2020-2030 Southeast Asia Zirconium Oxide Export List
Table 2020-2030 Australia Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Australia Zirconium Oxide Import & Export List
Table 2020-2030 Europe Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Europe Zirconium Oxide Demand List By Application
Table 2020-2025 Europe Zirconium Oxide Key Players Sales List
Table 2020-2025 Europe Zirconium Oxide Key Players Market Share List
Table 2020-2030 Europe Zirconium Oxide Demand List By Type
Table 2020-2025 Europe Zirconium Oxide Price List By Type
Table 2020-2030 Germany Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Germany Zirconium Oxide Import & Export List
Table 2020-2030 France Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 France Zirconium Oxide Import & Export List
Table 2020-2030 United Kingdom Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 United Kingdom Zirconium Oxide Import & Export List
Table 2020-2030 Italy Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Italy Zirconium Oxide Import & Export List
Table 2020-2030 Spain Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Spain Zirconium Oxide Import & Export List
Table 2020-2030 Belgium Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Belgium Zirconium Oxide Import & Export List
Table 2020-2030 Netherlands Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Netherlands Zirconium Oxide Import & Export List
Table 2020-2030 Austria Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Austria Zirconium Oxide Import & Export List
Table 2020-2030 Poland Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Poland Zirconium Oxide Import & Export List
Table 2020-2030 Russia Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Russia Zirconium Oxide Import & Export List
Table 2020-2030 Mea Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Mea Zirconium Oxide Demand List By Application
Table 2020-2025 Mea Zirconium Oxide Key Players Sales List
Table 2020-2025 Mea Zirconium Oxide Key Players Market Share List
Table 2020-2030 Mea Zirconium Oxide Demand List By Type
Table 2020-2025 Mea Zirconium Oxide Price List By Type
Table 2020-2030 Egypt Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Egypt Zirconium Oxide Import & Export List
Table 2020-2030 Israel Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Israel Zirconium Oxide Import & Export List
Table 2020-2030 South Africa Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 South Africa Zirconium Oxide Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Zirconium Oxide Import & Export List
Table 2020-2030 Turkey Zirconium Oxide Market Size And Market Volume List
Table 2020-2030 Turkey Zirconium Oxide Import & Export List
Table 2020-2025 Global Zirconium Oxide Market Size List By Region
Table 2020-2025 Global Zirconium Oxide Market Size Share List By Region
Table 2020-2025 Global Zirconium Oxide Market Volume List By Region
Table 2020-2025 Global Zirconium Oxide Market Volume Share List By Region
Table 2020-2025 Global Zirconium Oxide Demand List By Application
Table 2020-2025 Global Zirconium Oxide Demand Market Share List By Application
Table 2020-2025 Global Zirconium Oxide Capacity List
Table 2020-2025 Global Zirconium Oxide Key Vendors Capacity Share List
Table 2020-2025 Global Zirconium Oxide Key Vendors Production List
Table 2020-2025 Global Zirconium Oxide Key Vendors Production Share List
Table 2020-2025 Global Zirconium Oxide Key Vendors Production Value List
Table 2020-2025 Global Zirconium Oxide Key Vendors Production Value Share List
Table 2020-2025 Global Zirconium Oxide Demand List By Type
Table 2020-2025 Global Zirconium Oxide Demand Market Share List By Type
Table 2020-2025 Regional Zirconium Oxide Price List
Table 2025-2030 Global Zirconium Oxide Market Size List By Region
Table 2025-2030 Global Zirconium Oxide Market Size Share List By Region
Table 2025-2030 Global Zirconium Oxide Market Volume List By Region
Table 2025-2030 Global Zirconium Oxide Market Volume Share List By Region
Table 2025-2030 Global Zirconium Oxide Demand List By Application
Table 2025-2030 Global Zirconium Oxide Demand Market Share List By Application
Table 2025-2030 Global Zirconium Oxide Capacity List
Table 2025-2030 Global Zirconium Oxide Key Vendors Capacity Share List
Table 2025-2030 Global Zirconium Oxide Key Vendors Production List
Table 2025-2030 Global Zirconium Oxide Key Vendors Production Share List
Table 2025-2030 Global Zirconium Oxide Key Vendors Production Value List
Table 2025-2030 Global Zirconium Oxide Key Vendors Production Value Share List
Table 2025-2030 Global Zirconium Oxide Demand List By Type
Table 2025-2030 Global Zirconium Oxide Demand Market Share List By Type
Table 2025-2030 Zirconium Oxide Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Zirconium Oxide Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Zirconium Oxide Market Size And Cagr
Figure 2020-2030 North America Zirconium Oxide Market Volume And Cagr
Figure 2020-2030 South America Zirconium Oxide Market Size And Cagr
Figure 2020-2030 South America Zirconium Oxide Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Zirconium Oxide Market Size And Cagr
Figure 2020-2030 Asia & Pacific Zirconium Oxide Market Volume And Cagr
Figure 2020-2030 Europe Zirconium Oxide Market Size And Cagr
Figure 2020-2030 Europe Zirconium Oxide Market Volume And Cagr
Figure 2020-2030 Mea Zirconium Oxide Market Size And Cagr
Figure 2020-2030 Mea Zirconium Oxide Market Volume And Cagr
Figure 2020-2025 Global Zirconium Oxide Capacity Production And Growth Rate
Figure 2020-2025 Global Zirconium Oxide Production Value And Growth Rate
Figure 2025-2030 Global Zirconium Oxide Capacity Production And Growth Rate
Figure 2025-2030 Global Zirconium Oxide Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |