Image Intensifier Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction
Image intensifiers are optoelectronic devices that amplify low-light images, enabling visibility in near-dark conditions for military, medical, and research applications. These devices are critical for night vision systems, offering high sensitivity and resolution. The image intensifier industry is driven by advancements in photon amplification, compact designs, and digital integration. Key trends include white phosphor technology for improved contrast, Generation III intensifiers for enhanced performance, and demand from defense modernization. The market benefits from rising defense budgets and medical imaging needs, though it faces challenges from high production costs and regulatory constraints.
Market Size and Growth Forecast
The global Image Intensifier market was valued at USD 1.1–1.8 billion in 2024, with an estimated CAGR of 6.0%–8.0% from 2025 to 2030, driven by military and medical applications.
Regional Analysis
North America is projected to grow at a CAGR of 5.8%–7.8%, with the U.S. leading due to defense spending and medical imaging advancements. Trends focus on next-generation night vision systems.
Europe is expected to achieve a CAGR of 5.5%–7.5%, with Germany and France driving demand through defense and research. The region emphasizes compact intensifiers for tactical use.
Asia Pacific is anticipated to record the highest growth at 6.5%–8.5%, led by China and India, where defense modernization fuels demand. Trends include localized production.
Rest of the World is expected to grow at a CAGR of 5.3%–7.3%, supported by emerging defense markets.
Application Analysis
Hospitals are projected to grow at a CAGR of 5.8%–7.8%, driven by intensifiers in fluoroscopy. Trends focus on high-resolution devices for diagnostics.
Military applications are estimated to expand at a CAGR of 6.3%–8.3%, fueled by night vision systems. Innovations include digital-integrated intensifiers.
Research institutes are expected to grow at a CAGR of 5.5%–7.5%, supported by low-light imaging needs. Developments include high-sensitivity intensifiers.
Other applications, like surveillance, are anticipated to grow at a CAGR of 5.3%–7.3%, with trends toward compact security devices.
Type Analysis
Generation I intensifiers are estimated to grow at a CAGR of 4.5%–6.5%, used in cost-sensitive applications, with trends toward durability.
Generation II intensifiers are projected to grow at a CAGR of 5.5%–7.5%, offering enhanced resolution, with compact designs.
Generation III intensifiers are expected to grow at a CAGR of 6.5%–8.5%, driven by defense applications, with white phosphor advancements.
Other types, like hybrids, are anticipated to grow at a CAGR of 5.0%–7.0%, with digital integration trends.
Key Market Players
Photek Limited, based in St Leonards-on-Sea, UK, specializes in high-sensitivity intensifiers for scientific and defense use.
Thales Group, headquartered in Paris, France, produces intensifiers for military night vision, focusing on lightweight designs.
Canon Inc., based in Tokyo, Japan, supplies intensifiers for medical imaging, emphasizing high-resolution solutions.
PHOTONIS Technologies S.A.S., headquartered in Mérignac, France, manufactures intensifiers with white phosphor technology.
Porter’s Five Forces Analysis
● Threat of New Entrants: Low; high R&D costs and regulations create barriers.
● Threat of Substitutes: Moderate; thermal imaging competes, but intensifiers’ low-light performance maintains their edge.
● Buyer Power: Moderate; defense and medical sectors negotiate, but specialized intensifiers limit leverage.
● Supplier Power: Moderate; specialized components create dependency, though multiple suppliers exist.
● Competitive Rivalry: High; players differentiate through advanced technologies like white phosphor.
Market Opportunities and Challenges
Opportunities
● Increasing global defense budgets drive demand for night vision systems with image intensifiers.
● Growing medical imaging needs, particularly in fluoroscopy, create opportunities for high-resolution intensifiers.
● Expansion of low-light research applications, like astronomy, boosts market potential.
Challenges
● High production costs for advanced intensifiers limit scalability.
● Stringent regulations for defense and medical applications increase compliance costs.
● Competition from thermal imaging technologies threatens market share.
Growth Trend Analysis
The Image Intensifier market is growing robustly. On August 12, 2024, Photonis delivered 18mm intensifier tubes with 4G+ P45 white phosphor to Theon Sensors for Australian Army binoculars. On September 10, 2024, THEON International acquired a 60% stake in Harder Digital Group for EUR 34 million, securing intensifier tube supply. On November 25, 2024, Exosens announced plans to acquire Noxant, enhancing its night vision portfolio. On March 3, 2025, Exosens invested EUR 20 million to expand production in Europe and the U.S. These align with a projected CAGR of 6.0%–8.0% through 2030.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Image Intensifier Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Image Intensifier by Region
8.2 Import of Image Intensifier by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Image Intensifier Market in North America (2020-2030)
9.1 Image Intensifier Market Size
9.2 Image Intensifier Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Image Intensifier Market in South America (2020-2030)
10.1 Image Intensifier Market Size
10.2 Image Intensifier Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Image Intensifier Market in Asia & Pacific (2020-2030)
11.1 Image Intensifier Market Size
11.2 Image Intensifier Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Image Intensifier Market in Europe (2020-2030)
12.1 Image Intensifier Market Size
12.2 Image Intensifier Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Image Intensifier Market in MEA (2020-2030)
13.1 Image Intensifier Market Size
13.2 Image Intensifier Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Image Intensifier Market (2020-2025)
14.1 Image Intensifier Market Size
14.2 Image Intensifier Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Image Intensifier Market Forecast (2025-2030)
15.1 Image Intensifier Market Size Forecast
15.2 Image Intensifier Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Photek Limited
15.1.1 Company Profile
15.1.2 Main Business and Image Intensifier Information
15.1.3 SWOT Analysis of Photek Limited
15.1.4 Photek Limited Image Intensifier Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Thales Group
15.2.1 Company Profile
15.2.2 Main Business and Image Intensifier Information
15.2.3 SWOT Analysis of Thales Group
15.2.4 Thales Group Image Intensifier Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Canon Inc.
15.3.1 Company Profile
15.3.2 Main Business and Image Intensifier Information
15.3.3 SWOT Analysis of Canon Inc.
15.3.4 Canon Inc. Image Intensifier Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Siemens AG
15.4.1 Company Profile
15.4.2 Main Business and Image Intensifier Information
15.4.3 SWOT Analysis of Siemens AG
15.4.4 Siemens AG Image Intensifier Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 PHOTONIS Technologies S.A.S.
15.5.1 Company Profile
15.5.2 Main Business and Image Intensifier Information
15.5.3 SWOT Analysis of PHOTONIS Technologies S.A.S.
15.5.4 PHOTONIS Technologies S.A.S. Image Intensifier Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 FLIR Systems inc.
15.6.1 Company Profile
15.6.2 Main Business and Image Intensifier Information
15.6.3 SWOT Analysis of FLIR Systems inc.
15.6.4 FLIR Systems inc. Image Intensifier Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 L3 Technologies inc.
15.7.1 Company Profile
15.7.2 Main Business and Image Intensifier Information
15.7.3 SWOT Analysis of L3 Technologies inc.
15.7.4 L3 Technologies inc. Image Intensifier Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Hamamatsu Photonics K.K.
15.8.1 Company Profile
15.8.2 Main Business and Image Intensifier Information
15.8.3 SWOT Analysis of Hamamatsu Photonics K.K.
15.8.4 Hamamatsu Photonics K.K. Image Intensifier Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Intevac inc.
15.9.1 Company Profile
15.9.2 Main Business and Image Intensifier Information
15.9.3 SWOT Analysis of Intevac inc.
15.9.4 Intevac inc. Image Intensifier Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Harris Corporation
15.10.1 Company Profile
15.10.2 Main Business and Image Intensifier Information
15.10.3 SWOT Analysis of Harris Corporation
15.10.4 Harris Corporation Image Intensifier Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 ProxiVision GmbH
15.11.1 Company Profile
15.11.2 Main Business and Image Intensifier Information
15.11.3 SWOT Analysis of ProxiVision GmbH
15.11.4 ProxiVision GmbH Image Intensifier Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Alpha Optics Systems Inc.
15.12.1 Company Profile
15.12.2 Main Business and Image Intensifier Information
15.12.3 SWOT Analysis of Alpha Optics Systems Inc.
15.12.4 Alpha Optics Systems Inc. Image Intensifier Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 Argus Imaging inc.
15.13.1 Company Profile
15.13.2 Main Business and Image Intensifier Information
15.13.3 SWOT Analysis of Argus Imaging inc.
15.13.4 Argus Imaging inc. Image Intensifier Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Image Intensifier Report
Table Data Sources Of Image Intensifier Report
Table Major Assumptions Of Image Intensifier Report
Table Image Intensifier Classification
Table Image Intensifier Applications List
Table Drivers Of Image Intensifier Market
Table Restraints Of Image Intensifier Market
Table Opportunities Of Image Intensifier Market
Table Threats Of Image Intensifier Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Image Intensifier
Table Cost Structure Analysis Of Image Intensifier
Table Key End Users List
Table Latest News Of Image Intensifier Market
Table Merger And Acquisition List
Table Planned/Future Project Of Image Intensifier Market
Table Policy Of Image Intensifier Market
Table 2020-2030 Regional Export Of Image Intensifier
Table 2020-2030 Regional Import Of Image Intensifier
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Image Intensifier Market Size And Market Volume List
Table 2020-2030 North America Image Intensifier Demand List By Application
Table 2020-2025 North America Image Intensifier Key Players Sales List
Table 2020-2025 North America Image Intensifier Key Players Market Share List
Table 2020-2030 North America Image Intensifier Demand List By Type
Table 2020-2025 North America Image Intensifier Price List By Type
Table 2020-2030 United States Image Intensifier Market Size And Market Volume List
Table 2020-2030 United States Image Intensifier Import & Export List
Table 2020-2030 Canada Image Intensifier Market Size And Market Volume List
Table 2020-2030 Canada Image Intensifier Import & Export List
Table 2020-2030 Mexico Image Intensifier Market Size And Market Volume List
Table 2020-2030 Mexico Image Intensifier Import & Export List
Table 2020-2030 South America Image Intensifier Market Size And Market Volume List
Table 2020-2030 South America Image Intensifier Demand List By Application
Table 2020-2025 South America Image Intensifier Key Players Sales List
Table 2020-2025 South America Image Intensifier Key Players Market Share List
Table 2020-2030 South America Image Intensifier Demand List By Type
Table 2020-2025 South America Image Intensifier Price List By Type
Table 2020-2030 Brazil Image Intensifier Market Size And Market Volume List
Table 2020-2030 Brazil Image Intensifier Import & Export List
Table 2020-2030 Argentina Image Intensifier Market Size And Market Volume List
Table 2020-2030 Argentina Image Intensifier Import & Export List
Table 2020-2030 Chile Image Intensifier Market Size And Market Volume List
Table 2020-2030 Chile Image Intensifier Import & Export List
Table 2020-2030 Peru Image Intensifier Market Size And Market Volume List
Table 2020-2030 Peru Image Intensifier Import & Export List
Table 2020-2030 Asia & Pacific Image Intensifier Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Image Intensifier Demand List By Application
Table 2020-2025 Asia & Pacific Image Intensifier Key Players Sales List
Table 2020-2025 Asia & Pacific Image Intensifier Key Players Market Share List
Table 2020-2030 Asia & Pacific Image Intensifier Demand List By Type
Table 2020-2025 Asia & Pacific Image Intensifier Price List By Type
Table 2020-2030 China Image Intensifier Market Size And Market Volume List
Table 2020-2030 China Image Intensifier Import & Export List
Table 2020-2030 India Image Intensifier Market Size And Market Volume List
Table 2020-2030 India Image Intensifier Import & Export List
Table 2020-2030 Japan Image Intensifier Market Size And Market Volume List
Table 2020-2030 Japan Image Intensifier Import & Export List
Table 2020-2030 South Korea Image Intensifier Market Size And Market Volume List
Table 2020-2030 South Korea Image Intensifier Import & Export List
Table 2020-2030 Southeast Asia Image Intensifier Market Size List
Table 2020-2030 Southeast Asia Image Intensifier Market Volume List
Table 2020-2030 Southeast Asia Image Intensifier Import List
Table 2020-2030 Southeast Asia Image Intensifier Export List
Table 2020-2030 Australia Image Intensifier Market Size And Market Volume List
Table 2020-2030 Australia Image Intensifier Import & Export List
Table 2020-2030 Europe Image Intensifier Market Size And Market Volume List
Table 2020-2030 Europe Image Intensifier Demand List By Application
Table 2020-2025 Europe Image Intensifier Key Players Sales List
Table 2020-2025 Europe Image Intensifier Key Players Market Share List
Table 2020-2030 Europe Image Intensifier Demand List By Type
Table 2020-2025 Europe Image Intensifier Price List By Type
Table 2020-2030 Germany Image Intensifier Market Size And Market Volume List
Table 2020-2030 Germany Image Intensifier Import & Export List
Table 2020-2030 France Image Intensifier Market Size And Market Volume List
Table 2020-2030 France Image Intensifier Import & Export List
Table 2020-2030 United Kingdom Image Intensifier Market Size And Market Volume List
Table 2020-2030 United Kingdom Image Intensifier Import & Export List
Table 2020-2030 Italy Image Intensifier Market Size And Market Volume List
Table 2020-2030 Italy Image Intensifier Import & Export List
Table 2020-2030 Spain Image Intensifier Market Size And Market Volume List
Table 2020-2030 Spain Image Intensifier Import & Export List
Table 2020-2030 Belgium Image Intensifier Market Size And Market Volume List
Table 2020-2030 Belgium Image Intensifier Import & Export List
Table 2020-2030 Netherlands Image Intensifier Market Size And Market Volume List
Table 2020-2030 Netherlands Image Intensifier Import & Export List
Table 2020-2030 Austria Image Intensifier Market Size And Market Volume List
Table 2020-2030 Austria Image Intensifier Import & Export List
Table 2020-2030 Poland Image Intensifier Market Size And Market Volume List
Table 2020-2030 Poland Image Intensifier Import & Export List
Table 2020-2030 Russia Image Intensifier Market Size And Market Volume List
Table 2020-2030 Russia Image Intensifier Import & Export List
Table 2020-2030 Mea Image Intensifier Market Size And Market Volume List
Table 2020-2030 Mea Image Intensifier Demand List By Application
Table 2020-2025 Mea Image Intensifier Key Players Sales List
Table 2020-2025 Mea Image Intensifier Key Players Market Share List
Table 2020-2030 Mea Image Intensifier Demand List By Type
Table 2020-2025 Mea Image Intensifier Price List By Type
Table 2020-2030 Egypt Image Intensifier Market Size And Market Volume List
Table 2020-2030 Egypt Image Intensifier Import & Export List
Table 2020-2030 Israel Image Intensifier Market Size And Market Volume List
Table 2020-2030 Israel Image Intensifier Import & Export List
Table 2020-2030 South Africa Image Intensifier Market Size And Market Volume List
Table 2020-2030 South Africa Image Intensifier Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Image Intensifier Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Image Intensifier Import & Export List
Table 2020-2030 Turkey Image Intensifier Market Size And Market Volume List
Table 2020-2030 Turkey Image Intensifier Import & Export List
Table 2020-2025 Global Image Intensifier Market Size List By Region
Table 2020-2025 Global Image Intensifier Market Size Share List By Region
Table 2020-2025 Global Image Intensifier Market Volume List By Region
Table 2020-2025 Global Image Intensifier Market Volume Share List By Region
Table 2020-2025 Global Image Intensifier Demand List By Application
Table 2020-2025 Global Image Intensifier Demand Market Share List By Application
Table 2020-2025 Global Image Intensifier Key Vendors Sales List
Table 2020-2025 Global Image Intensifier Key Vendors Sales Share List
Table 2020-2025 Global Image Intensifier Key Vendors Revenue List
Table 2020-2025 Global Image Intensifier Key Vendors Revenue Share List
Table 2020-2025 Global Image Intensifier Demand List By Type
Table 2020-2025 Global Image Intensifier Demand Market Share List By Type
Table 2020-2025 Regional Image Intensifier Price List
Table 2025-2030 Global Image Intensifier Market Size List By Region
Table 2025-2030 Global Image Intensifier Market Size Share List By Region
Table 2025-2030 Global Image Intensifier Market Volume List By Region
Table 2025-2030 Global Image Intensifier Market Volume Share List By Region
Table 2025-2030 Global Image Intensifier Demand List By Application
Table 2025-2030 Global Image Intensifier Demand Market Share List By Application
Table 2025-2030 Global Image Intensifier Key Vendors Sales List
Table 2025-2030 Global Image Intensifier Key Vendors Sales Share List
Table 2025-2030 Global Image Intensifier Key Vendors Revenue List
Table 2025-2030 Global Image Intensifier Key Vendors Revenue Share List
Table 2025-2030 Global Image Intensifier Demand List By Type
Table 2025-2030 Global Image Intensifier Demand Market Share List By Type
Table 2025-2030 Image Intensifier Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Image Intensifier Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Image Intensifier Market Size And Cagr
Figure 2020-2030 North America Image Intensifier Market Volume And Cagr
Figure 2020-2030 South America Image Intensifier Market Size And Cagr
Figure 2020-2030 South America Image Intensifier Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Image Intensifier Market Size And Cagr
Figure 2020-2030 Asia & Pacific Image Intensifier Market Volume And Cagr
Figure 2020-2030 Europe Image Intensifier Market Size And Cagr
Figure 2020-2030 Europe Image Intensifier Market Volume And Cagr
Figure 2020-2030 Mea Image Intensifier Market Size And Cagr
Figure 2020-2030 Mea Image Intensifier Market Volume And Cagr
Figure 2020-2025 Global Image Intensifier Market Volume And Growth Rate
Figure 2020-2025 Global Image Intensifier Market Size And Growth Rate
Figure 2025-2030 Global Image Intensifier Market Volume And Growth Rate
Figure 2025-2030 Global Image Intensifier Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |