WiFi Chip Module Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-06-22 Pages: 108
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WiFi Chip Module Market Summary
Introduction
WiFi chip modules are integrated circuits enabling wireless connectivity in smartphones, IoT devices, automotive electronics, and medical equipment. The industry is driven by IoT proliferation, 5G infrastructure, and smart device growth, with trends including Wi-Fi 6 for high throughput, low-power designs for IoT, and AI-driven connectivity. The market benefits from demand for seamless connectivity in smart homes and cities, though it faces challenges from high R&D costs and 5G competition.

Market Size and Growth Forecast
The global WiFi Chip Module market was valued at USD 34.6–62.1 billion in 2024, with an estimated CAGR of 8.0%–10.0% from 2025 to 2030, driven by IoT and consumer electronics.

Regional Analysis
North America is projected to grow at a CAGR of 7.8%–9.8%, with the U.S. leading due to consumer electronics and IoT demand. Trends focus on Wi-Fi 6 for smart homes.
Europe is expected to achieve a CAGR of 7.5%–9.5%, with Germany driving growth through automotive IoT. The region emphasizes energy-efficient modules.
Asia Pacific is anticipated to record the highest growth at 8.5%–10.5%, led by China and Taiwan, where electronics manufacturing fuels demand. Trends include low-power Wi-Fi.
Rest of the World is expected to grow at a CAGR of 7.3%–9.3%, supported by smart city initiatives.

Application Analysis
Consumer electronics are estimated to grow at a CAGR of 8.3%–10.3%, driven by smartphones and smart homes. Trends focus on Wi-Fi 6 integration.
IoT applications are projected to expand at a CAGR of 8.5%–10.5%, fueled by smart sensors. Innovations include low-power modules.
Automotive applications are expected to grow at a CAGR of 8.0%–10.0%, supported by connected vehicles. Developments include robust modules.
Medical equipment is anticipated to grow at a CAGR of 7.8%–9.8%, driven by telemedicine. Trends focus on reliable connectivity.
Others, like industrial IoT, are estimated to grow at a CAGR of 7.5%–9.5%, with high-throughput trends.

Type Analysis
Wi-Fi 4 is estimated to grow at a CAGR of 5.0%–7.0%, used in legacy devices, with cost-effective trends.
Wi-Fi 5 is projected to grow at a CAGR of 6.5%–8.5%, driven by consumer electronics, with throughput innovations.
Wi-Fi 6 is expected to grow at a CAGR of 9.0%–11.0%, fueled by high-speed applications, with low-latency designs.
Others, like Wi-Fi 6E, are anticipated to grow at a CAGR of 8.5%–10.5%, with extended spectrum trends.

Key Market Players
Qualcomm, based in San Diego, USA, produces WiFi modules for smartphones and IoT, focusing on Wi-Fi 6.
MediaTek, headquartered in Hsinchu, Taiwan, supplies modules for consumer electronics, emphasizing cost-effectiveness.
Broadcom, located in San Jose, USA, offers modules for automotive and IoT, known for high-performance chipsets.
NXP, based in Eindhoven, Netherlands, specializes in automotive WiFi modules, focusing on robust connectivity.

Porter’s Five Forces Analysis
● Threat of New Entrants: Low; high R&D costs and IP complexity create barriers.
● Threat of Substitutes: Moderate; 5G competes in IoT, but WiFi’s ubiquity maintains its edge.
● Buyer Power: Moderate; device manufacturers negotiate, but advanced modules limit leverage.
● Supplier Power: Moderate; specialized chip components create dependency.
● Competitive Rivalry: High; players differentiate through Wi-Fi 6 and low-power designs.

Market Opportunities and Challenges
Opportunities
● Proliferation of IoT devices in smart homes and cities drives WiFi module demand.
● Growth in 5G infrastructure creates opportunities for complementary Wi-Fi 6 modules.
● Expansion of connected vehicles enhances market potential for robust modules.
Challenges
● High R&D costs for advanced WiFi standards limit scalability.
● Competition from 5G threatens market share in IoT applications.
● Semiconductor supply chain disruptions impact production.

Growth Trend Analysis
The WiFi Chip Module market is growing rapidly. On January 8, 2025, Morse Micro launched the MM8108 Wi-Fi HaLow SoC with improved range and efficiency. On January 21 and 27, 2025, Sequans Communications acquired ACP Advanced Circuit Pursuit AG, enhancing RF CMOS for IoT modules. On May 8, 2025, u-blox sold its cellular IoT module business to Trasna, focusing on WiFi and IoT connectivity. These align with a projected CAGR of 8.0%–10.0% through 2030.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Wifi Chip Module Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Wifi Chip Module by Region
8.2 Import of Wifi Chip Module by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Wifi Chip Module Market in North America (2020-2030)
9.1 Wifi Chip Module Market Size
9.2 Wifi Chip Module Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Wifi Chip Module Market in South America (2020-2030)
10.1 Wifi Chip Module Market Size
10.2 Wifi Chip Module Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Wifi Chip Module Market in Asia & Pacific (2020-2030)
11.1 Wifi Chip Module Market Size
11.2 Wifi Chip Module Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Wifi Chip Module Market in Europe (2020-2030)
12.1 Wifi Chip Module Market Size
12.2 Wifi Chip Module Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Wifi Chip Module Market in MEA (2020-2030)
13.1 Wifi Chip Module Market Size
13.2 Wifi Chip Module Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Wifi Chip Module Market (2020-2025)
14.1 Wifi Chip Module Market Size
14.2 Wifi Chip Module Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Wifi Chip Module Market Forecast (2025-2030)
15.1 Wifi Chip Module Market Size Forecast
15.2 Wifi Chip Module Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Qualcomm
15.1.1 Company Profile
15.1.2 Main Business and WiFi Chip Module Information
15.1.3 SWOT Analysis of Qualcomm
15.1.4 Qualcomm WiFi Chip Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 MediaTek
15.2.1 Company Profile
15.2.2 Main Business and WiFi Chip Module Information
15.2.3 SWOT Analysis of MediaTek
15.2.4 MediaTek WiFi Chip Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Broadcom
15.3.1 Company Profile
15.3.2 Main Business and WiFi Chip Module Information
15.3.3 SWOT Analysis of Broadcom
15.3.4 Broadcom WiFi Chip Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 ON Semiconductor
15.4.1 Company Profile
15.4.2 Main Business and WiFi Chip Module Information
15.4.3 SWOT Analysis of ON Semiconductor
15.4.4 ON Semiconductor WiFi Chip Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 NXP
15.5.1 Company Profile
15.5.2 Main Business and WiFi Chip Module Information
15.5.3 SWOT Analysis of NXP
15.5.4 NXP WiFi Chip Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Infineon Technologies
15.6.1 Company Profile
15.6.2 Main Business and WiFi Chip Module Information
15.6.3 SWOT Analysis of Infineon Technologies
15.6.4 Infineon Technologies WiFi Chip Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Realtek
15.7.1 Company Profile
15.7.2 Main Business and WiFi Chip Module Information
15.7.3 SWOT Analysis of Realtek
15.7.4 Realtek WiFi Chip Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 STMicroelectronics
15.8.1 Company Profile
15.8.2 Main Business and WiFi Chip Module Information
15.8.3 SWOT Analysis of STMicroelectronics
15.8.4 STMicroelectronics WiFi Chip Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Texas Instruments
15.9.1 Company Profile
15.9.2 Main Business and WiFi Chip Module Information
15.9.3 SWOT Analysis of Texas Instruments
15.9.4 Texas Instruments WiFi Chip Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Microchip
15.10.1 Company Profile
15.10.2 Main Business and WiFi Chip Module Information
15.10.3 SWOT Analysis of Microchip
15.10.4 Microchip WiFi Chip Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Intel
15.11.1 Company Profile
15.11.2 Main Business and WiFi Chip Module Information
15.11.3 SWOT Analysis of Intel
15.11.4 Intel WiFi Chip Module Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Wifi Chip Module Report
Table Data Sources Of Wifi Chip Module Report
Table Major Assumptions Of Wifi Chip Module Report
Table Wifi Chip Module Classification
Table Wifi Chip Module Applications List
Table Drivers Of Wifi Chip Module Market
Table Restraints Of Wifi Chip Module Market
Table Opportunities Of Wifi Chip Module Market
Table Threats Of Wifi Chip Module Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Wifi Chip Module
Table Cost Structure Analysis Of Wifi Chip Module
Table Key End Users List
Table Latest News Of Wifi Chip Module Market
Table Merger And Acquisition List
Table Planned/Future Project Of Wifi Chip Module Market
Table Policy Of Wifi Chip Module Market
Table 2020-2030 Regional Export Of Wifi Chip Module
Table 2020-2030 Regional Import Of Wifi Chip Module
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 North America Wifi Chip Module Demand List By Application
Table 2020-2025 North America Wifi Chip Module Key Players Sales List
Table 2020-2025 North America Wifi Chip Module Key Players Market Share List
Table 2020-2030 North America Wifi Chip Module Demand List By Type
Table 2020-2025 North America Wifi Chip Module Price List By Type
Table 2020-2030 United States Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 United States Wifi Chip Module Import & Export List
Table 2020-2030 Canada Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Canada Wifi Chip Module Import & Export List
Table 2020-2030 Mexico Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Mexico Wifi Chip Module Import & Export List
Table 2020-2030 South America Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 South America Wifi Chip Module Demand List By Application
Table 2020-2025 South America Wifi Chip Module Key Players Sales List
Table 2020-2025 South America Wifi Chip Module Key Players Market Share List
Table 2020-2030 South America Wifi Chip Module Demand List By Type
Table 2020-2025 South America Wifi Chip Module Price List By Type
Table 2020-2030 Brazil Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Brazil Wifi Chip Module Import & Export List
Table 2020-2030 Argentina Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Argentina Wifi Chip Module Import & Export List
Table 2020-2030 Chile Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Chile Wifi Chip Module Import & Export List
Table 2020-2030 Peru Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Peru Wifi Chip Module Import & Export List
Table 2020-2030 Asia & Pacific Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Wifi Chip Module Demand List By Application
Table 2020-2025 Asia & Pacific Wifi Chip Module Key Players Sales List
Table 2020-2025 Asia & Pacific Wifi Chip Module Key Players Market Share List
Table 2020-2030 Asia & Pacific Wifi Chip Module Demand List By Type
Table 2020-2025 Asia & Pacific Wifi Chip Module Price List By Type
Table 2020-2030 China Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 China Wifi Chip Module Import & Export List
Table 2020-2030 India Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 India Wifi Chip Module Import & Export List
Table 2020-2030 Japan Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Japan Wifi Chip Module Import & Export List
Table 2020-2030 South Korea Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 South Korea Wifi Chip Module Import & Export List
Table 2020-2030 Southeast Asia Wifi Chip Module Market Size List
Table 2020-2030 Southeast Asia Wifi Chip Module Market Volume List
Table 2020-2030 Southeast Asia Wifi Chip Module Import List
Table 2020-2030 Southeast Asia Wifi Chip Module Export List
Table 2020-2030 Australia Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Australia Wifi Chip Module Import & Export List
Table 2020-2030 Europe Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Europe Wifi Chip Module Demand List By Application
Table 2020-2025 Europe Wifi Chip Module Key Players Sales List
Table 2020-2025 Europe Wifi Chip Module Key Players Market Share List
Table 2020-2030 Europe Wifi Chip Module Demand List By Type
Table 2020-2025 Europe Wifi Chip Module Price List By Type
Table 2020-2030 Germany Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Germany Wifi Chip Module Import & Export List
Table 2020-2030 France Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 France Wifi Chip Module Import & Export List
Table 2020-2030 United Kingdom Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 United Kingdom Wifi Chip Module Import & Export List
Table 2020-2030 Italy Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Italy Wifi Chip Module Import & Export List
Table 2020-2030 Spain Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Spain Wifi Chip Module Import & Export List
Table 2020-2030 Belgium Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Belgium Wifi Chip Module Import & Export List
Table 2020-2030 Netherlands Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Netherlands Wifi Chip Module Import & Export List
Table 2020-2030 Austria Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Austria Wifi Chip Module Import & Export List
Table 2020-2030 Poland Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Poland Wifi Chip Module Import & Export List
Table 2020-2030 Russia Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Russia Wifi Chip Module Import & Export List
Table 2020-2030 Mea Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Mea Wifi Chip Module Demand List By Application
Table 2020-2025 Mea Wifi Chip Module Key Players Sales List
Table 2020-2025 Mea Wifi Chip Module Key Players Market Share List
Table 2020-2030 Mea Wifi Chip Module Demand List By Type
Table 2020-2025 Mea Wifi Chip Module Price List By Type
Table 2020-2030 Egypt Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Egypt Wifi Chip Module Import & Export List
Table 2020-2030 Israel Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Israel Wifi Chip Module Import & Export List
Table 2020-2030 South Africa Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 South Africa Wifi Chip Module Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Wifi Chip Module Import & Export List
Table 2020-2030 Turkey Wifi Chip Module Market Size And Market Volume List
Table 2020-2030 Turkey Wifi Chip Module Import & Export List
Table 2020-2025 Global Wifi Chip Module Market Size List By Region
Table 2020-2025 Global Wifi Chip Module Market Size Share List By Region
Table 2020-2025 Global Wifi Chip Module Market Volume List By Region
Table 2020-2025 Global Wifi Chip Module Market Volume Share List By Region
Table 2020-2025 Global Wifi Chip Module Demand List By Application
Table 2020-2025 Global Wifi Chip Module Demand Market Share List By Application
Table 2020-2025 Global Wifi Chip Module Key Vendors Sales List
Table 2020-2025 Global Wifi Chip Module Key Vendors Sales Share List
Table 2020-2025 Global Wifi Chip Module Key Vendors Revenue List
Table 2020-2025 Global Wifi Chip Module Key Vendors Revenue Share List
Table 2020-2025 Global Wifi Chip Module Demand List By Type
Table 2020-2025 Global Wifi Chip Module Demand Market Share List By Type
Table 2020-2025 Regional Wifi Chip Module Price List
Table 2025-2030 Global Wifi Chip Module Market Size List By Region
Table 2025-2030 Global Wifi Chip Module Market Size Share List By Region
Table 2025-2030 Global Wifi Chip Module Market Volume List By Region
Table 2025-2030 Global Wifi Chip Module Market Volume Share List By Region
Table 2025-2030 Global Wifi Chip Module Demand List By Application
Table 2025-2030 Global Wifi Chip Module Demand Market Share List By Application
Table 2025-2030 Global Wifi Chip Module Key Vendors Sales List
Table 2025-2030 Global Wifi Chip Module Key Vendors Sales Share List
Table 2025-2030 Global Wifi Chip Module Key Vendors Revenue List
Table 2025-2030 Global Wifi Chip Module Key Vendors Revenue Share List
Table 2025-2030 Global Wifi Chip Module Demand List By Type
Table 2025-2030 Global Wifi Chip Module Demand Market Share List By Type
Table 2025-2030 Wifi Chip Module Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Wifi Chip Module Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Wifi Chip Module Market Size And Cagr
Figure 2020-2030 North America Wifi Chip Module Market Volume And Cagr
Figure 2020-2030 South America Wifi Chip Module Market Size And Cagr
Figure 2020-2030 South America Wifi Chip Module Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Wifi Chip Module Market Size And Cagr
Figure 2020-2030 Asia & Pacific Wifi Chip Module Market Volume And Cagr
Figure 2020-2030 Europe Wifi Chip Module Market Size And Cagr
Figure 2020-2030 Europe Wifi Chip Module Market Volume And Cagr
Figure 2020-2030 Mea Wifi Chip Module Market Size And Cagr
Figure 2020-2030 Mea Wifi Chip Module Market Volume And Cagr
Figure 2020-2025 Global Wifi Chip Module Market Volume And Growth Rate
Figure 2020-2025 Global Wifi Chip Module Market Size And Growth Rate
Figure 2025-2030 Global Wifi Chip Module Market Volume And Growth Rate
Figure 2025-2030 Global Wifi Chip Module Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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