Disposable Enteral Feeding Bag Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-06-22 Pages: 89
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Disposable Enteral Feeding Bag Market Summary
Introduction
Disposable enteral feeding bags are single-use medical devices delivering liquid nutrition to the stomach or intestines, used in hospitals and home care. The industry is driven by rising chronic diseases and aging populations, with trends including user-friendly, sterile bags, anti-clogging designs, and eco-friendly materials. The market benefits from growing home-based healthcare and advancements in enteral feeding systems, though it faces challenges from high production costs and environmental concerns over single-use plastics.

Market Size and Growth Forecast
The global Disposable Enteral Feeding Bag market was valued at USD 0.8–1.5 billion in 2024, with an estimated CAGR of 5.0%–7.0% from 2025 to 2030, driven by hospital and home care applications.

Regional Analysis
North America is projected to grow at a CAGR of 4.8%–6.8%, with the U.S. leading due to advanced healthcare and home care adoption. Trends focus on smart feeding systems.
Europe is expected to achieve a CAGR of 4.5%–6.5%, with Germany and the UK driving demand through elderly care. The region emphasizes eco-friendly bags.
Asia Pacific is anticipated to record the highest growth at 5.5%–7.5%, led by China and India, where aging populations fuel demand. Trends include cost-effective designs.
Rest of the World is expected to grow at a CAGR of 4.3%–6.3%, supported by emerging healthcare markets.

Application Analysis
Hospitals are estimated to grow at a CAGR of 4.8%–6.8%, driven by critical care feeding. Trends focus on sterile bags.
Home care is projected to expand at a CAGR of 5.3%–7.3%, fueled by aging populations. Innovations include portable bags.

Type Analysis
500 ml bags are estimated to grow at a CAGR of 4.5%–6.5%, used for short-term feeding, with compact design trends.
1000 ml bags are projected to grow at a CAGR of 5.0%–7.0%, driven by hospital use, with flow control innovations.
1200 ml bags are expected to grow at a CAGR of 5.3%–7.3%, supported by long-term feeding, with anti-clogging advancements.
Others, like custom sizes, are anticipated to grow at a CAGR of 4.8%–6.8%, with patient-specific trends.

Key Market Players
Fresenius Kabi, based in Bad Homburg, Germany, produces enteral feeding bags, focusing on sterile designs.
Abbott Nutrition, headquartered in Abbott Park, USA, supplies bags for clinical nutrition, emphasizing safety.
B. Braun, located in Melsungen, Germany, offers feeding solutions with anti-clogging technologies.
Cardinal Health, based in Dublin, USA, provides bags with innovative delivery systems.

Porter’s Five Forces Analysis
● Threat of New Entrants: Low; regulatory and sterile manufacturing barriers are high.
● Threat of Substitutes: Low; reusable systems are less preferred due to infection risks.
● Buyer Power: Moderate; hospitals negotiate, but compliance limits leverage.
● Supplier Power: Low; medical-grade plastics are widely available.
● Competitive Rivalry: Moderate; players differentiate through anti-clogging and eco-friendly designs.

Market Opportunities and Challenges
Opportunities
● Rising chronic diseases and aging populations drive demand for enteral feeding bags.
● Growth in home-based healthcare creates opportunities for portable bags.
● Development of eco-friendly materials aligns with environmental regulations.
Challenges
● High production costs for sterile bags limit profitability.
● Environmental concerns over single-use plastics increase regulatory pressure.
● Supply chain disruptions for medical-grade materials impact production.

Growth Trend Analysis
The Disposable Enteral Feeding Bag market is growing steadily. On January 17, 2025, Otsuka Pharmaceutical Factory launched ENOSOLID® Semi Solid for Enteral Use, supporting feeding bag use. On February 4, 2025, Cardinal Health introduced the Kangaroo OMNI™ Enteral Feeding Pump in Europe, compatible with disposable bags. These align with a projected CAGR of 5.0%–7.0% through 2030.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Disposable Enteral Feeding Bag Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Disposable Enteral Feeding Bag by Region
8.2 Import of Disposable Enteral Feeding Bag by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Disposable Enteral Feeding Bag Market in North America (2020-2030)
9.1 Disposable Enteral Feeding Bag Market Size
9.2 Disposable Enteral Feeding Bag Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Disposable Enteral Feeding Bag Market in South America (2020-2030)
10.1 Disposable Enteral Feeding Bag Market Size
10.2 Disposable Enteral Feeding Bag Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Disposable Enteral Feeding Bag Market in Asia & Pacific (2020-2030)
11.1 Disposable Enteral Feeding Bag Market Size
11.2 Disposable Enteral Feeding Bag Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Disposable Enteral Feeding Bag Market in Europe (2020-2030)
12.1 Disposable Enteral Feeding Bag Market Size
12.2 Disposable Enteral Feeding Bag Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Disposable Enteral Feeding Bag Market in MEA (2020-2030)
13.1 Disposable Enteral Feeding Bag Market Size
13.2 Disposable Enteral Feeding Bag Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Disposable Enteral Feeding Bag Market (2020-2025)
14.1 Disposable Enteral Feeding Bag Market Size
14.2 Disposable Enteral Feeding Bag Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Disposable Enteral Feeding Bag Market Forecast (2025-2030)
15.1 Disposable Enteral Feeding Bag Market Size Forecast
15.2 Disposable Enteral Feeding Bag Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Fresenius Kabi
15.1.1 Company Profile
15.1.2 Main Business and Disposable Enteral Feeding Bag Information
15.1.3 SWOT Analysis of Fresenius Kabi
15.1.4 Fresenius Kabi Disposable Enteral Feeding Bag Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Abbott Nutrition
15.2.1 Company Profile
15.2.2 Main Business and Disposable Enteral Feeding Bag Information
15.2.3 SWOT Analysis of Abbott Nutrition
15.2.4 Abbott Nutrition Disposable Enteral Feeding Bag Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 B. Braun
15.3.1 Company Profile
15.3.2 Main Business and Disposable Enteral Feeding Bag Information
15.3.3 SWOT Analysis of B. Braun
15.3.4 B. Braun Disposable Enteral Feeding Bag Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Cardinal Health
15.4.1 Company Profile
15.4.2 Main Business and Disposable Enteral Feeding Bag Information
15.4.3 SWOT Analysis of Cardinal Health
15.4.4 Cardinal Health Disposable Enteral Feeding Bag Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 AdvaCare Pharma
15.5.1 Company Profile
15.5.2 Main Business and Disposable Enteral Feeding Bag Information
15.5.3 SWOT Analysis of AdvaCare Pharma
15.5.4 AdvaCare Pharma Disposable Enteral Feeding Bag Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Forlong Medical
15.6.1 Company Profile
15.6.2 Main Business and Disposable Enteral Feeding Bag Information
15.6.3 SWOT Analysis of Forlong Medical
15.6.4 Forlong Medical Disposable Enteral Feeding Bag Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Disposable Enteral Feeding Bag Report
Table Data Sources Of Disposable Enteral Feeding Bag Report
Table Major Assumptions Of Disposable Enteral Feeding Bag Report
Table Disposable Enteral Feeding Bag Classification
Table Disposable Enteral Feeding Bag Applications List
Table Drivers Of Disposable Enteral Feeding Bag Market
Table Restraints Of Disposable Enteral Feeding Bag Market
Table Opportunities Of Disposable Enteral Feeding Bag Market
Table Threats Of Disposable Enteral Feeding Bag Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Disposable Enteral Feeding Bag
Table Cost Structure Analysis Of Disposable Enteral Feeding Bag
Table Key End Users List
Table Latest News Of Disposable Enteral Feeding Bag Market
Table Merger And Acquisition List
Table Planned/Future Project Of Disposable Enteral Feeding Bag Market
Table Policy Of Disposable Enteral Feeding Bag Market
Table 2020-2030 Regional Export Of Disposable Enteral Feeding Bag
Table 2020-2030 Regional Import Of Disposable Enteral Feeding Bag
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 North America Disposable Enteral Feeding Bag Demand List By Application
Table 2020-2025 North America Disposable Enteral Feeding Bag Key Players Sales List
Table 2020-2025 North America Disposable Enteral Feeding Bag Key Players Market Share List
Table 2020-2030 North America Disposable Enteral Feeding Bag Demand List By Type
Table 2020-2025 North America Disposable Enteral Feeding Bag Price List By Type
Table 2020-2030 United States Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 United States Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Canada Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Canada Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Mexico Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Mexico Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 South America Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 South America Disposable Enteral Feeding Bag Demand List By Application
Table 2020-2025 South America Disposable Enteral Feeding Bag Key Players Sales List
Table 2020-2025 South America Disposable Enteral Feeding Bag Key Players Market Share List
Table 2020-2030 South America Disposable Enteral Feeding Bag Demand List By Type
Table 2020-2025 South America Disposable Enteral Feeding Bag Price List By Type
Table 2020-2030 Brazil Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Brazil Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Argentina Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Argentina Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Chile Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Chile Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Peru Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Peru Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Asia & Pacific Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Disposable Enteral Feeding Bag Demand List By Application
Table 2020-2025 Asia & Pacific Disposable Enteral Feeding Bag Key Players Sales List
Table 2020-2025 Asia & Pacific Disposable Enteral Feeding Bag Key Players Market Share List
Table 2020-2030 Asia & Pacific Disposable Enteral Feeding Bag Demand List By Type
Table 2020-2025 Asia & Pacific Disposable Enteral Feeding Bag Price List By Type
Table 2020-2030 China Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 China Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 India Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 India Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Japan Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Japan Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 South Korea Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 South Korea Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Southeast Asia Disposable Enteral Feeding Bag Market Size List
Table 2020-2030 Southeast Asia Disposable Enteral Feeding Bag Market Volume List
Table 2020-2030 Southeast Asia Disposable Enteral Feeding Bag Import List
Table 2020-2030 Southeast Asia Disposable Enteral Feeding Bag Export List
Table 2020-2030 Australia Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Australia Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Europe Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Europe Disposable Enteral Feeding Bag Demand List By Application
Table 2020-2025 Europe Disposable Enteral Feeding Bag Key Players Sales List
Table 2020-2025 Europe Disposable Enteral Feeding Bag Key Players Market Share List
Table 2020-2030 Europe Disposable Enteral Feeding Bag Demand List By Type
Table 2020-2025 Europe Disposable Enteral Feeding Bag Price List By Type
Table 2020-2030 Germany Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Germany Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 France Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 France Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 United Kingdom Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 United Kingdom Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Italy Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Italy Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Spain Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Spain Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Belgium Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Belgium Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Netherlands Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Netherlands Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Austria Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Austria Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Poland Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Poland Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Russia Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Russia Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Mea Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Mea Disposable Enteral Feeding Bag Demand List By Application
Table 2020-2025 Mea Disposable Enteral Feeding Bag Key Players Sales List
Table 2020-2025 Mea Disposable Enteral Feeding Bag Key Players Market Share List
Table 2020-2030 Mea Disposable Enteral Feeding Bag Demand List By Type
Table 2020-2025 Mea Disposable Enteral Feeding Bag Price List By Type
Table 2020-2030 Egypt Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Egypt Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Israel Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Israel Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 South Africa Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 South Africa Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Disposable Enteral Feeding Bag Import & Export List
Table 2020-2030 Turkey Disposable Enteral Feeding Bag Market Size And Market Volume List
Table 2020-2030 Turkey Disposable Enteral Feeding Bag Import & Export List
Table 2020-2025 Global Disposable Enteral Feeding Bag Market Size List By Region
Table 2020-2025 Global Disposable Enteral Feeding Bag Market Size Share List By Region
Table 2020-2025 Global Disposable Enteral Feeding Bag Market Volume List By Region
Table 2020-2025 Global Disposable Enteral Feeding Bag Market Volume Share List By Region
Table 2020-2025 Global Disposable Enteral Feeding Bag Demand List By Application
Table 2020-2025 Global Disposable Enteral Feeding Bag Demand Market Share List By Application
Table 2020-2025 Global Disposable Enteral Feeding Bag Key Vendors Sales List
Table 2020-2025 Global Disposable Enteral Feeding Bag Key Vendors Sales Share List
Table 2020-2025 Global Disposable Enteral Feeding Bag Key Vendors Revenue List
Table 2020-2025 Global Disposable Enteral Feeding Bag Key Vendors Revenue Share List
Table 2020-2025 Global Disposable Enteral Feeding Bag Demand List By Type
Table 2020-2025 Global Disposable Enteral Feeding Bag Demand Market Share List By Type
Table 2020-2025 Regional Disposable Enteral Feeding Bag Price List
Table 2025-2030 Global Disposable Enteral Feeding Bag Market Size List By Region
Table 2025-2030 Global Disposable Enteral Feeding Bag Market Size Share List By Region
Table 2025-2030 Global Disposable Enteral Feeding Bag Market Volume List By Region
Table 2025-2030 Global Disposable Enteral Feeding Bag Market Volume Share List By Region
Table 2025-2030 Global Disposable Enteral Feeding Bag Demand List By Application
Table 2025-2030 Global Disposable Enteral Feeding Bag Demand Market Share List By Application
Table 2025-2030 Global Disposable Enteral Feeding Bag Key Vendors Sales List
Table 2025-2030 Global Disposable Enteral Feeding Bag Key Vendors Sales Share List
Table 2025-2030 Global Disposable Enteral Feeding Bag Key Vendors Revenue List
Table 2025-2030 Global Disposable Enteral Feeding Bag Key Vendors Revenue Share List
Table 2025-2030 Global Disposable Enteral Feeding Bag Demand List By Type
Table 2025-2030 Global Disposable Enteral Feeding Bag Demand Market Share List By Type
Table 2025-2030 Disposable Enteral Feeding Bag Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Disposable Enteral Feeding Bag Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Disposable Enteral Feeding Bag Market Size And Cagr
Figure 2020-2030 North America Disposable Enteral Feeding Bag Market Volume And Cagr
Figure 2020-2030 South America Disposable Enteral Feeding Bag Market Size And Cagr
Figure 2020-2030 South America Disposable Enteral Feeding Bag Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Disposable Enteral Feeding Bag Market Size And Cagr
Figure 2020-2030 Asia & Pacific Disposable Enteral Feeding Bag Market Volume And Cagr
Figure 2020-2030 Europe Disposable Enteral Feeding Bag Market Size And Cagr
Figure 2020-2030 Europe Disposable Enteral Feeding Bag Market Volume And Cagr
Figure 2020-2030 Mea Disposable Enteral Feeding Bag Market Size And Cagr
Figure 2020-2030 Mea Disposable Enteral Feeding Bag Market Volume And Cagr
Figure 2020-2025 Global Disposable Enteral Feeding Bag Market Volume And Growth Rate
Figure 2020-2025 Global Disposable Enteral Feeding Bag Market Size And Growth Rate
Figure 2025-2030 Global Disposable Enteral Feeding Bag Market Volume And Growth Rate
Figure 2025-2030 Global Disposable Enteral Feeding Bag Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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