Ion Exchange Membrane Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
Ion exchange membranes are selective barriers used in applications like chlor-alkali production, water treatment, and energy storage, valued for their ion conductivity and durability. The industry is characterized by its role in sustainable energy and water purification. Key trends include high-performance anion exchange membranes (AEMs) and scalable production processes. The market is driven by demand for green hydrogen, water treatment, and energy storage, with challenges including high costs and technical complexity. The global market was valued at USD 0.8–1.5 billion in 2024, with an estimated CAGR of 6.0%–8.0% from 2025 to 2030, driven by energy and water applications.
Market Size and Growth Forecast
The global Ion Exchange Membrane market was valued at USD 0.8–1.5 billion in 2024, with an estimated CAGR of 6.0%–8.0% from 2025 to 2030, driven by energy and water treatment applications.
Regional Analysis
Asia Pacific is projected to grow at a CAGR of 6.5%–8.5%, led by China and Japan, where green hydrogen and water treatment drive demand, with trends toward scalable AEMs.
North America anticipates a CAGR of 5.5%–7.5%, with the U.S. leading due to energy storage applications, focusing on durable membranes.
Europe expects a CAGR of 5.5%–7.5%, led by Germany, with demand for chlor-alkali and water treatment solutions.
Rest of the World is projected to grow at a CAGR of 5.0%–7.0%, supported by water purification in Latin America.
Application Analysis
Chlor-Alkali applications are estimated to grow at a CAGR of 5.8%–7.8%, driven by chemical production, with trends toward high-efficiency membranes.
Water treatment applications are projected to expand at a CAGR of 6.0%–8.0%, fueled by purification needs, emphasizing durable designs.
Energy Storage applications anticipate a CAGR of 6.5%–8.5%, driven by battery technologies, with trends toward high-conductivity membranes.
Fuel Cell applications are expected to grow at a CAGR of 6.0%–8.0%, with trends toward green hydrogen production.
Hydrogen Production applications anticipate a CAGR of 6.5%–8.5%, driven by clean energy, focusing on AEMs.
Chemical Processing applications are projected to grow at a CAGR of 5.5%–7.5%, with trends toward robust membranes.
Other applications, like food processing, are expected to grow at a CAGR of 5.0%–7.0%.
Key Market Players
Chemours, headquartered in Wilmington, USA, produces ion exchange membranes for chlor-alkali, focusing on durability.
Gore, based in Newark, USA, develops membranes for fuel cells, emphasizing high performance.
AGC, located in Tokyo, Japan, manufactures membranes for hydrogen production, focusing on scalability.
Asahi Kasei, headquartered in Tokyo, Japan, supplies membranes for water treatment, emphasizing efficiency.
Veolia, based in Paris, France, provides membranes for water purification, focusing on sustainability.
Fujifilm, located in Tokyo, Japan, develops membranes for energy storage, emphasizing conductivity.
Shandong Dongyue, based in Shandong, China, produces membranes for chlor-alkali, focusing on cost-effectiveness.
Shandong Tianwei Membrane Technology, headquartered in Shandong, China, supplies membranes for water treatment, emphasizing innovation.
EVE Hydrogen Energy, based in China, develops AEMs for hydrogen production, focusing on scalability.
Jiamo Technology, located in China, manufactures membranes for energy applications, emphasizing production capacity.
Porter’s Five Forces Analysis
● Threat of New Entrants: Low; high technical and capital barriers limit entry.
● Bargaining Power of Suppliers: Moderate; specialized materials increase supplier influence.
● Bargaining Power of Buyers: Moderate; large industrial buyers negotiate, but unique properties limit leverage.
● Threat of Substitutes: Low; alternative technologies are less efficient.
● Competitive Rivalry: Moderate; players differentiate through performance and scalability.
Market Opportunities and Challenges
Opportunities
● Green hydrogen production drives demand for AEMs.
● Water treatment needs increase adoption in emerging markets.
● Energy storage growth creates opportunities for high-conductivity membranes.
Challenges
● High production costs limit adoption in cost-sensitive markets.
● Technical complexity hinders scalability.
● Regulatory requirements for chemical applications increase compliance costs.
Growth Trend Analysis
The Ion Exchange Membrane market is growing steadily. On September 4, 2024, AGC began constructing a facility for FORBLUE™ S-SERIES membranes for hydrogen production. EVE Hydrogen Energy achieved a 5,000 m² AEM capacity via roll-to-roll production. On February 25, 2025, Evonik started a pilot plant for DURAION® AEMs in Germany. In April 2025, Jiamo Technology commissioned a 60,000 m² AEM production line. These align with a projected CAGR of 6.0%–8.0% through 2030.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Ion Exchange Membrane Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Ion Exchange Membrane by Region
8.2 Import of Ion Exchange Membrane by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Ion Exchange Membrane Market in North America (2020-2030)
9.1 Ion Exchange Membrane Market Size
9.2 Ion Exchange Membrane Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Ion Exchange Membrane Market in South America (2020-2030)
10.1 Ion Exchange Membrane Market Size
10.2 Ion Exchange Membrane Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Ion Exchange Membrane Market in Asia & Pacific (2020-2030)
11.1 Ion Exchange Membrane Market Size
11.2 Ion Exchange Membrane Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Ion Exchange Membrane Market in Europe (2020-2030)
12.1 Ion Exchange Membrane Market Size
12.2 Ion Exchange Membrane Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Ion Exchange Membrane Market in MEA (2020-2030)
13.1 Ion Exchange Membrane Market Size
13.2 Ion Exchange Membrane Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Ion Exchange Membrane Market (2020-2030)
14.1 Ion Exchange Membrane Market Size
14.2 Ion Exchange Membrane Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Ion Exchange Membrane Market Forecast (2021-2026)
15.1 Ion Exchange Membrane Market Size Forecast
15.2 Ion Exchange Membrane Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Chemours
15.1.1 Company Profile
15.1.2 Main Business and Ion Exchange Membrane Information
15.1.3 SWOT Analysis of Chemours
15.1.4 Chemours Ion Exchange Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Gore
15.2.1 Company Profile
15.2.2 Main Business and Ion Exchange Membrane Information
15.2.3 SWOT Analysis of Gore
15.2.4 Gore Ion Exchange Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 AGC
15.3.1 Company Profile
15.3.2 Main Business and Ion Exchange Membrane Information
15.3.3 SWOT Analysis of AGC
15.3.4 AGC Ion Exchange Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Asahi Kasei
15.4.1 Company Profile
15.4.2 Main Business and Ion Exchange Membrane Information
15.4.3 SWOT Analysis of Asahi Kasei
15.4.4 Asahi Kasei Ion Exchange Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Veolia
15.5.1 Company Profile
15.5.2 Main Business and Ion Exchange Membrane Information
15.5.3 SWOT Analysis of Veolia
15.5.4 Veolia Ion Exchange Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Fujifilm
15.6.1 Company Profile
15.6.2 Main Business and Ion Exchange Membrane Information
15.6.3 SWOT Analysis of Fujifilm
15.6.4 Fujifilm Ion Exchange Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Shandong Dongyue
15.7.1 Company Profile
15.7.2 Main Business and Ion Exchange Membrane Information
15.7.3 SWOT Analysis of Shandong Dongyue
15.7.4 Shandong Dongyue Ion Exchange Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Shandong Tianwei Membrane Technology
15.8.1 Company Profile
15.8.2 Main Business and Ion Exchange Membrane Information
15.8.3 SWOT Analysis of Shandong Tianwei Membrane Technology
15.8.4 Shandong Tianwei Membrane Technology Ion Exchange Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Ion Exchange Membrane Report
Table Data Sources Of Ion Exchange Membrane Report
Table Major Assumptions Of Ion Exchange Membrane Report
Table Ion Exchange Membrane Classification
Table Ion Exchange Membrane Applications List
Table Drivers Of Ion Exchange Membrane Market
Table Restraints Of Ion Exchange Membrane Market
Table Opportunities Of Ion Exchange Membrane Market
Table Threats Of Ion Exchange Membrane Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Ion Exchange Membrane
Table Cost Structure Analysis Of Ion Exchange Membrane
Table Key End Users List
Table Latest News Of Ion Exchange Membrane Market
Table Merger And Acquisition List
Table Planned/Future Project Of Ion Exchange Membrane Market
Table Policy Of Ion Exchange Membrane Market
Table 2020-2030 Regional Export Of Ion Exchange Membrane
Table 2020-2030 Regional Import Of Ion Exchange Membrane
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 North America Ion Exchange Membrane Demand List By Application
Table 2020-2025 North America Ion Exchange Membrane Key Players Sales List
Table 2020-2025 North America Ion Exchange Membrane Key Players Market Share List
Table 2020-2030 North America Ion Exchange Membrane Demand List By Type
Table 2020-2025 North America Ion Exchange Membrane Price List By Type
Table 2020-2030 United States Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 United States Ion Exchange Membrane Import & Export List
Table 2020-2030 Canada Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Canada Ion Exchange Membrane Import & Export List
Table 2020-2030 Mexico Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Mexico Ion Exchange Membrane Import & Export List
Table 2020-2030 South America Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 South America Ion Exchange Membrane Demand List By Application
Table 2020-2025 South America Ion Exchange Membrane Key Players Sales List
Table 2020-2025 South America Ion Exchange Membrane Key Players Market Share List
Table 2020-2030 South America Ion Exchange Membrane Demand List By Type
Table 2020-2025 South America Ion Exchange Membrane Price List By Type
Table 2020-2030 Brazil Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Brazil Ion Exchange Membrane Import & Export List
Table 2020-2030 Argentina Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Argentina Ion Exchange Membrane Import & Export List
Table 2020-2030 Chile Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Chile Ion Exchange Membrane Import & Export List
Table 2020-2030 Peru Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Peru Ion Exchange Membrane Import & Export List
Table 2020-2030 Asia & Pacific Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Ion Exchange Membrane Demand List By Application
Table 2020-2025 Asia & Pacific Ion Exchange Membrane Key Players Sales List
Table 2020-2025 Asia & Pacific Ion Exchange Membrane Key Players Market Share List
Table 2020-2030 Asia & Pacific Ion Exchange Membrane Demand List By Type
Table 2020-2025 Asia & Pacific Ion Exchange Membrane Price List By Type
Table 2020-2030 China Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 China Ion Exchange Membrane Import & Export List
Table 2020-2030 India Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 India Ion Exchange Membrane Import & Export List
Table 2020-2030 Japan Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Japan Ion Exchange Membrane Import & Export List
Table 2020-2030 South Korea Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 South Korea Ion Exchange Membrane Import & Export List
Table 2020-2030 Southeast Asia Ion Exchange Membrane Market Size List
Table 2020-2030 Southeast Asia Ion Exchange Membrane Market Volume List
Table 2020-2030 Southeast Asia Ion Exchange Membrane Import List
Table 2020-2030 Southeast Asia Ion Exchange Membrane Export List
Table 2020-2030 Australia Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Australia Ion Exchange Membrane Import & Export List
Table 2020-2030 Europe Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Europe Ion Exchange Membrane Demand List By Application
Table 2020-2025 Europe Ion Exchange Membrane Key Players Sales List
Table 2020-2025 Europe Ion Exchange Membrane Key Players Market Share List
Table 2020-2030 Europe Ion Exchange Membrane Demand List By Type
Table 2020-2025 Europe Ion Exchange Membrane Price List By Type
Table 2020-2030 Germany Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Germany Ion Exchange Membrane Import & Export List
Table 2020-2030 France Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 France Ion Exchange Membrane Import & Export List
Table 2020-2030 United Kingdom Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 United Kingdom Ion Exchange Membrane Import & Export List
Table 2020-2030 Italy Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Italy Ion Exchange Membrane Import & Export List
Table 2020-2030 Spain Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Spain Ion Exchange Membrane Import & Export List
Table 2020-2030 Belgium Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Belgium Ion Exchange Membrane Import & Export List
Table 2020-2030 Netherlands Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Netherlands Ion Exchange Membrane Import & Export List
Table 2020-2030 Austria Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Austria Ion Exchange Membrane Import & Export List
Table 2020-2030 Poland Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Poland Ion Exchange Membrane Import & Export List
Table 2020-2030 Russia Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Russia Ion Exchange Membrane Import & Export List
Table 2020-2030 Mea Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Mea Ion Exchange Membrane Demand List By Application
Table 2020-2025 Mea Ion Exchange Membrane Key Players Sales List
Table 2020-2025 Mea Ion Exchange Membrane Key Players Market Share List
Table 2020-2030 Mea Ion Exchange Membrane Demand List By Type
Table 2020-2025 Mea Ion Exchange Membrane Price List By Type
Table 2020-2030 Egypt Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Egypt Ion Exchange Membrane Import & Export List
Table 2020-2030 Israel Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Israel Ion Exchange Membrane Import & Export List
Table 2020-2030 South Africa Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 South Africa Ion Exchange Membrane Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Ion Exchange Membrane Import & Export List
Table 2020-2030 Turkey Ion Exchange Membrane Market Size And Market Volume List
Table 2020-2030 Turkey Ion Exchange Membrane Import & Export List
Table 2020-2025 Global Ion Exchange Membrane Market Size List By Region
Table 2020-2025 Global Ion Exchange Membrane Market Size Share List By Region
Table 2020-2025 Global Ion Exchange Membrane Market Volume List By Region
Table 2020-2025 Global Ion Exchange Membrane Market Volume Share List By Region
Table 2020-2025 Global Ion Exchange Membrane Demand List By Application
Table 2020-2025 Global Ion Exchange Membrane Demand Market Share List By Application
Table 2020-2025 Global Ion Exchange Membrane Capacity List
Table 2020-2025 Global Ion Exchange Membrane Key Vendors Capacity Share List
Table 2020-2025 Global Ion Exchange Membrane Key Vendors Production List
Table 2020-2025 Global Ion Exchange Membrane Key Vendors Production Share List
Table 2020-2025 Global Ion Exchange Membrane Key Vendors Production Value List
Table 2020-2025 Global Ion Exchange Membrane Key Vendors Production Value Share List
Table 2020-2025 Global Ion Exchange Membrane Demand List By Type
Table 2020-2025 Global Ion Exchange Membrane Demand Market Share List By Type
Table 2020-2025 Regional Ion Exchange Membrane Price List
Table 2025-2030 Global Ion Exchange Membrane Market Size List By Region
Table 2025-2030 Global Ion Exchange Membrane Market Size Share List By Region
Table 2025-2030 Global Ion Exchange Membrane Market Volume List By Region
Table 2025-2030 Global Ion Exchange Membrane Market Volume Share List By Region
Table 2025-2030 Global Ion Exchange Membrane Demand List By Application
Table 2025-2030 Global Ion Exchange Membrane Demand Market Share List By Application
Table 2025-2030 Global Ion Exchange Membrane Capacity List
Table 2025-2030 Global Ion Exchange Membrane Key Vendors Capacity Share List
Table 2025-2030 Global Ion Exchange Membrane Key Vendors Production List
Table 2025-2030 Global Ion Exchange Membrane Key Vendors Production Share List
Table 2025-2030 Global Ion Exchange Membrane Key Vendors Production Value List
Table 2025-2030 Global Ion Exchange Membrane Key Vendors Production Value Share List
Table 2025-2030 Global Ion Exchange Membrane Demand List By Type
Table 2025-2030 Global Ion Exchange Membrane Demand Market Share List By Type
Table 2025-2030 Ion Exchange Membrane Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Ion Exchange Membrane Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Ion Exchange Membrane Market Size And Cagr
Figure 2020-2030 North America Ion Exchange Membrane Market Volume And Cagr
Figure 2020-2030 South America Ion Exchange Membrane Market Size And Cagr
Figure 2020-2030 South America Ion Exchange Membrane Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Ion Exchange Membrane Market Size And Cagr
Figure 2020-2030 Asia & Pacific Ion Exchange Membrane Market Volume And Cagr
Figure 2020-2030 Europe Ion Exchange Membrane Market Size And Cagr
Figure 2020-2030 Europe Ion Exchange Membrane Market Volume And Cagr
Figure 2020-2030 Mea Ion Exchange Membrane Market Size And Cagr
Figure 2020-2030 Mea Ion Exchange Membrane Market Volume And Cagr
Figure 2020-2025 Global Ion Exchange Membrane Capacity Production And Growth Rate
Figure 2020-2025 Global Ion Exchange Membrane Production Value And Growth Rate
Figure 2025-2030 Global Ion Exchange Membrane Capacity Production And Growth Rate
Figure 2025-2030 Global Ion Exchange Membrane Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |