Automotive Connector Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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The automotive connector market represents a critical component of the global automotive electronics ecosystem, serving as the essential interface between various electrical and electronic systems within vehicles. These specialized components facilitate the transmission of power, signals, and data across multiple automotive subsystems, enabling the complex functionality required in modern vehicles. The market is characterized by rapid technological evolution driven by increasing vehicle electrification, autonomous driving technologies, and enhanced connectivity requirements. Automotive connectors encompass a diverse range of products designed to meet specific voltage, current, and signal transmission requirements. The industry exhibits strong growth characteristics, with market size estimates for 2025 ranging between 12.5-17.5 billion USD and projected compound annual growth rates (CAGR) of 3.5%-5.5% through 2030. This growth trajectory reflects the fundamental shift toward electric and autonomous vehicles, which require significantly more connectors than traditional internal combustion engine vehicles.
Regional Market Dynamics
The global automotive connector market demonstrates distinct regional characteristics, with the Asia-Pacific region leading both production and consumption. The region benefits from the concentration of major automotive manufacturers and the rapid adoption of electric vehicles, particularly in China, which achieved 12.9 million new energy vehicle sales in 2024, representing a 35.7% year-over-year increase. Global new energy vehicle penetration exceeded 20% in 2024, with total sales reaching 18.2 million units, marking a 24.4% increase from the previous year.
North America represents a significant market segment, driven by stringent safety regulations and the increasing adoption of advanced driver assistance systems. The region experiences steady growth rates of 4.0%-5.0% annually, supported by the presence of major automotive manufacturers and technology companies investing heavily in connected vehicle technologies.
European markets demonstrate strong growth in high-voltage and high-speed connector segments, driven by aggressive electric vehicle adoption targets and advanced automotive electronics integration. The region's focus on sustainability and advanced manufacturing technologies supports premium connector applications.
Vehicle Type Applications and Growth Trends
● The passenger car segment represents the largest application category, accounting for the majority of automotive connector demand. This segment benefits from increasing electronic content per vehicle and the growing adoption of advanced infotainment systems, driver assistance features, and electric powertrains. Growth rates in this segment range from 3.0%-4.5% annually, driven by global vehicle production and electronic content increase.
● Light commercial vehicles demonstrate the fastest growth rates of 5.0%-6.5% annually, driven by the electrification of delivery fleets and the integration of advanced telematics systems. The segment benefits from the expansion of e-commerce and last-mile delivery services requiring sophisticated vehicle tracking and management systems.
● Heavy trucks and buses exhibit steady growth of 4.0%-5.0% annually, supported by increasing regulatory requirements for safety systems and the gradual adoption of electric powertrains in commercial applications. The segment requires specialized high-current connectors for electric and hybrid propulsion systems.
Connector Type Segments and Technology Trends
● Low-voltage connectors represent the traditional automotive connector segment, primarily serving internal combustion engine vehicles operating at 14V systems. This segment includes applications in body control modules, infotainment systems, lighting, and various comfort and convenience features. While mature, this segment continues to evolve with increasing functionality requirements and miniaturization trends.
● High-voltage connectors constitute the fastest-growing segment, driven by electric vehicle adoption. These connectors handle voltage levels from 60V to 800V and current levels from 10A to 300A or higher, serving critical applications including battery management systems, power distribution units, onboard chargers, DC/DC converters, and charging interfaces. The segment benefits from the exponential growth in electric vehicle production and the increasing power requirements of electric drivetrains.
● High-speed connectors address the growing demand for data transmission in advanced automotive applications. These connectors support camera systems, radar sensors, LiDAR systems, GPS, bluetooth, WiFi, and advanced driver assistance systems. The segment experiences strong growth driven by the increasing sophistication of automotive electronics and the progression toward autonomous driving capabilities.
Key Market Players
● TE Connectivity operates as a global leader in automotive connectivity solutions, maintaining strong market positions across all connector categories. The company leverages its extensive engineering capabilities and global manufacturing footprint to serve major automotive manufacturers worldwide.
● Amphenol Corporation represents a diversified connector manufacturer with significant automotive market presence. The company focuses on high-performance applications and maintains strong relationships with premium automotive brands requiring advanced connectivity solutions.
● Molex specializes in innovative connector solutions for automotive applications, particularly in high-speed data transmission and electric vehicle applications. The company invests heavily in research and development to address emerging automotive connectivity requirements.
● Aptiv operates as a technology company focused on automotive electronics and connectivity solutions. The company combines connector manufacturing with advanced automotive software and systems integration capabilities.
● Yazaki Corporation maintains a strong position in automotive wiring harness and connector systems, serving major Japanese and international automotive manufacturers. The company specializes in integrated electrical systems and advanced manufacturing processes.
● Lear Corporation operates as a major automotive supplier with significant connector and electrical systems capabilities. The company focuses on innovative solutions for electric and autonomous vehicle applications.
Porter's Five Forces Analysis
● Supplier Power (Medium): The automotive connector industry faces moderate supplier power due to the specialized nature of raw materials and components. While multiple suppliers exist for basic materials, specialized components and advanced manufacturing equipment may have limited supplier options. Long-term supplier relationships and vertical integration strategies help mitigate supplier power.
● Buyer Power (High): Automotive manufacturers demonstrate high buyer power due to their large volume requirements and the critical nature of cost competitiveness in the automotive industry. Original equipment manufacturers often negotiate long-term contracts and maintain dual-sourcing strategies to enhance their negotiating position.
● Threat of Substitutes (Low-Medium): Substitution threats remain moderate, varying by connector type and application. While wireless technologies may replace some connector applications, the majority of automotive electrical systems require physical connections due to reliability, safety, and performance requirements. High-voltage and high-current applications have particularly low substitution threats.
● Threat of New Entrants (Low-Medium): Entry barriers include significant capital requirements for manufacturing facilities, extensive certification processes, and the need for automotive industry expertise. Quality standards and safety regulations create substantial barriers for new entrants, particularly in safety-critical applications.
● Competitive Rivalry (High): Competition remains intense due to the presence of numerous global and regional players, price pressure from automotive manufacturers, and the need for continuous innovation. Competition focuses on technological advancement, quality, reliability, and cost optimization.
Market Opportunities and Challenges
● Opportunities:
The automotive connector market benefits from the fundamental transformation of the automotive industry toward electrification and automation. Electric vehicle adoption creates substantial opportunities for high-voltage and high-current connector applications, with new energy vehicles requiring 800-1000 connectors per vehicle compared to traditional vehicles. The development of autonomous driving technologies drives demand for high-speed data transmission connectors supporting advanced sensor systems and computing platforms.
Vehicle-to-everything (V2X) communication technologies present emerging opportunities for specialized connectivity solutions. The integration of artificial intelligence and machine learning capabilities in vehicles requires advanced computing platforms with sophisticated connector requirements. The expansion of shared mobility services and fleet management systems creates demand for robust, high-reliability connector solutions.
● Challenges:
Supply chain constraints represent a significant challenge, particularly for specialized materials and components required for high-performance connectors. The automotive industry's focus on cost reduction creates ongoing pressure for connector manufacturers to optimize manufacturing processes and reduce material costs while maintaining quality standards.
Technical challenges include meeting increasingly stringent automotive safety and reliability standards while reducing connector size and weight. The need for connectors to operate in harsh automotive environments with extreme temperatures, vibration, and electromagnetic interference requires continuous innovation in materials and design.
The rapid pace of technological change in the automotive industry requires substantial investment in research and development to maintain competitive positioning. Managing the transition from traditional automotive applications to electric and autonomous vehicle requirements while maintaining profitability presents operational challenges.
Global trade tensions and regulatory changes can impact international supply chains and market access. The industry faces challenges in managing the complexity of different regional standards and certification requirements while maintaining efficient global manufacturing operations.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Automotive Connector Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Automotive Connector Market in North America (2020-2030)
8.1 Automotive Connector Market Size
8.2 Automotive Connector Market by End Use
8.3 Competition by Players/Suppliers
8.4 Automotive Connector Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Automotive Connector Market in South America (2020-2030)
9.1 Automotive Connector Market Size
9.2 Automotive Connector Market by End Use
9.3 Competition by Players/Suppliers
9.4 Automotive Connector Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Automotive Connector Market in Asia & Pacific (2020-2030)
10.1 Automotive Connector Market Size
10.2 Automotive Connector Market by End Use
10.3 Competition by Players/Suppliers
10.4 Automotive Connector Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Automotive Connector Market in Europe (2020-2030)
11.1 Automotive Connector Market Size
11.2 Automotive Connector Market by End Use
11.3 Competition by Players/Suppliers
11.4 Automotive Connector Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Automotive Connector Market in MEA (2020-2030)
12.1 Automotive Connector Market Size
12.2 Automotive Connector Market by End Use
12.3 Competition by Players/Suppliers
12.4 Automotive Connector Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Automotive Connector Market (2020-2025)
13.1 Automotive Connector Market Size
13.2 Automotive Connector Market by End Use
13.3 Competition by Players/Suppliers
13.4 Automotive Connector Market Size by Type
Chapter 14 Global Automotive Connector Market Forecast (2025-2030)
14.1 Automotive Connector Market Size Forecast
14.2 Automotive Connector Application Forecast
14.3 Competition by Players/Suppliers
14.4 Automotive Connector Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 TE Connectivity
15.1.1 Company Profile
15.1.2 Main Business and Automotive Connector Information
15.1.3 SWOT Analysis of TE Connectivity
15.1.4 TE Connectivity Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Amphenol Corporation
15.2.1 Company Profile
15.2.2 Main Business and Automotive Connector Information
15.2.3 SWOT Analysis of Amphenol Corporation
15.2.4 Amphenol Corporation Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Molex
15.3.1 Company Profile
15.3.2 Main Business and Automotive Connector Information
15.3.3 SWOT Analysis of Molex
15.3.4 Molex Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Aptiv
15.4.1 Company Profile
15.4.2 Main Business and Automotive Connector Information
15.4.3 SWOT Analysis of Aptiv
15.4.4 Aptiv Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Yazaki Corporation
15.5.1 Company Profile
15.5.2 Main Business and Automotive Connector Information
15.5.3 SWOT Analysis of Yazaki Corporation
15.5.4 Yazaki Corporation Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Lear Corporation
15.6.1 Company Profile
15.6.2 Main Business and Automotive Connector Information
15.6.3 SWOT Analysis of Lear Corporation
15.6.4 Lear Corporation Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Japan Aviation Electronics Industry Limited
15.7.1 Company Profile
15.7.2 Main Business and Automotive Connector Information
15.7.3 SWOT Analysis of Japan Aviation Electronics Industry Limited
15.7.4 Japan Aviation Electronics Industry Limited Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Hirose Electric
15.8.1 Company Profile
15.8.2 Main Business and Automotive Connector Information
15.8.3 SWOT Analysis of Hirose Electric
15.8.4 Hirose Electric Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Rosenberger
15.9.1 Company Profile
15.9.2 Main Business and Automotive Connector Information
15.9.3 SWOT Analysis of Rosenberger
15.9.4 Rosenberger Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 J.S.T. Mfg. Co. Ltd.
15.10.1 Company Profile
15.10.2 Main Business and Automotive Connector Information
15.10.3 SWOT Analysis of J.S.T. Mfg. Co. Ltd.
15.10.4 J.S.T. Mfg. Co. Ltd. Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 IRISO Electronics Co. Ltd.
15.11.1 Company Profile
15.11.2 Main Business and Automotive Connector Information
15.11.3 SWOT Analysis of IRISO Electronics Co. Ltd.
15.11.4 IRISO Electronics Co. Ltd. Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 KOREA ELECTRIC TERMINAL CO. LTD
15.12.1 Company Profile
15.12.2 Main Business and Automotive Connector Information
15.12.3 SWOT Analysis of KOREA ELECTRIC TERMINAL CO. LTD
15.12.4 KOREA ELECTRIC TERMINAL CO. LTD Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 Luxshare
15.13.1 Company Profile
15.13.2 Main Business and Automotive Connector Information
15.13.3 SWOT Analysis of Luxshare
15.13.4 Luxshare Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.14 Foxconn
15.14.1 Company Profile
15.14.2 Main Business and Automotive Connector Information
15.14.3 SWOT Analysis of Foxconn
15.14.4 Foxconn Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.15 JONHON
15.15.1 Company Profile
15.15.2 Main Business and Automotive Connector Information
15.15.3 SWOT Analysis of JONHON
15.15.4 JONHON Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
15.16 Suzhou Recodeal Interconnect System Co. Ltd
15.16.1 Company Profile
15.16.2 Main Business and Automotive Connector Information
15.16.3 SWOT Analysis of Suzhou Recodeal Interconnect System Co. Ltd
15.16.4 Suzhou Recodeal Interconnect System Co. Ltd Automotive Connector Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Automotive Connector Report
Table Data Sources Of Automotive Connector Report
Table Major Assumptions Of Automotive Connector Report
Table Automotive Connector Classification
Table Automotive Connector Applications
Table Drivers Of Automotive Connector Market
Table Restraints Of Automotive Connector Market
Table Opportunities Of Automotive Connector Market
Table Threats Of Automotive Connector Market
Table Raw Materials Suppliers
Table Different Production Methods Of Automotive Connector
Table Cost Structure Analysis Of Automotive Connector
Table Key End Users
Table Latest News Of Automotive Connector Market
Table Merger And Acquisition
Table Planned/Future Project Of Automotive Connector Market
Table Policy Of Automotive Connector Market
Table 2020-2030 North America Automotive Connector Market Size
Table 2020-2030 North America Automotive Connector Market Size By Application
Table 2020-2025 North America Automotive Connector Key Players Revenue
Table 2020-2025 North America Automotive Connector Key Players Market Share
Table 2020-2030 North America Automotive Connector Market Size By Type
Table 2020-2030 United States Automotive Connector Market Size
Table 2020-2030 Canada Automotive Connector Market Size
Table 2020-2030 Mexico Automotive Connector Market Size
Table 2020-2030 South America Automotive Connector Market Size
Table 2020-2030 South America Automotive Connector Market Size By Application
Table 2020-2025 South America Automotive Connector Key Players Revenue
Table 2020-2025 South America Automotive Connector Key Players Market Share
Table 2020-2030 South America Automotive Connector Market Size By Type
Table 2020-2030 Brazil Automotive Connector Market Size
Table 2020-2030 Argentina Automotive Connector Market Size
Table 2020-2030 Chile Automotive Connector Market Size
Table 2020-2030 Peru Automotive Connector Market Size
Table 2020-2030 Asia & Pacific Automotive Connector Market Size
Table 2020-2030 Asia & Pacific Automotive Connector Market Size By Application
Table 2020-2025 Asia & Pacific Automotive Connector Key Players Revenue
Table 2020-2025 Asia & Pacific Automotive Connector Key Players Market Share
Table 2020-2030 Asia & Pacific Automotive Connector Market Size By Type
Table 2020-2030 China Automotive Connector Market Size
Table 2020-2030 India Automotive Connector Market Size
Table 2020-2030 Japan Automotive Connector Market Size
Table 2020-2030 South Korea Automotive Connector Market Size
Table 2020-2030 Southeast Asia Automotive Connector Market Size
Table 2020-2030 Australia Automotive Connector Market Size
Table 2020-2030 Europe Automotive Connector Market Size
Table 2020-2030 Europe Automotive Connector Market Size By Application
Table 2020-2025 Europe Automotive Connector Key Players Revenue
Table 2020-2025 Europe Automotive Connector Key Players Market Share
Table 2020-2030 Europe Automotive Connector Market Size By Type
Table 2020-2030 Germany Automotive Connector Market Size
Table 2020-2030 France Automotive Connector Market Size
Table 2020-2030 United Kingdom Automotive Connector Market Size
Table 2020-2030 Italy Automotive Connector Market Size
Table 2020-2030 Spain Automotive Connector Market Size
Table 2020-2030 Belgium Automotive Connector Market Size
Table 2020-2030 Netherlands Automotive Connector Market Size
Table 2020-2030 Austria Automotive Connector Market Size
Table 2020-2030 Poland Automotive Connector Market Size
Table 2020-2030 Russia Automotive Connector Market Size
Table 2020-2030 Mea Automotive Connector Market Size
Table 2020-2030 Mea Automotive Connector Market Size By Application
Table 2020-2025 Mea Automotive Connector Key Players Revenue
Table 2020-2025 Mea Automotive Connector Key Players Market Share
Table 2020-2030 Mea Automotive Connector Market Size By Type
Table 2020-2030 Egypt Automotive Connector Market Size
Table 2020-2030 Israel Automotive Connector Market Size
Table 2020-2030 South Africa Automotive Connector Market Size
Table 2020-2030 Gulf Cooperation Council Countries Automotive Connector Market Size
Table 2020-2030 Turkey Automotive Connector Market Size
Table 2020-2025 Global Automotive Connector Market Size By Region
Table 2020-2025 Global Automotive Connector Market Size Share By Region
Table 2020-2025 Global Automotive Connector Market Size By Application
Table 2020-2025 Global Automotive Connector Market Share By Application
Table 2020-2025 Global Automotive Connector Key Vendors Revenue
Table 2020-2025 Global Automotive Connector Key Vendors Market Share
Table 2020-2025 Global Automotive Connector Market Size By Type
Table 2020-2025 Global Automotive Connector Market Share By Type
Table 2025-2030 Global Automotive Connector Market Size By Region
Table 2025-2030 Global Automotive Connector Market Size Share By Region
Table 2025-2030 Global Automotive Connector Market Size By Application
Table 2025-2030 Global Automotive Connector Market Share By Application
Table 2025-2030 Global Automotive Connector Key Vendors Revenue
Table 2025-2030 Global Automotive Connector Key Vendors Market Share
Table 2025-2030 Global Automotive Connector Market Size By Type
Table 2025-2030 Automotive Connector Global Market Share By Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Automotive Connector Picture
Figure 2020-2030 North America Automotive Connector Market Size And Cagr
Figure 2020-2030 South America Automotive Connector Market Size And Cagr
Figure 2020-2030 Asia & Pacific Automotive Connector Market Size And Cagr
Figure 2020-2030 Europe Automotive Connector Market Size And Cagr
Figure 2020-2030 Mea Automotive Connector Market Size And Cagr
Figure 2020-2025 Global Automotive Connector Market Size And Growth Rate
Figure 2025-2030 Global Automotive Connector Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |