SMT Equipment Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-07-06 Pages: 110
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SMT Equipment Market Summary

Introduction
Surface-mount technology (SMT) equipment is used in electronics manufacturing to place and solder components onto printed circuit boards (PCBs), enabling high-speed, automated production. The industry is characterized by its role in producing compact, high-performance electronics for automotive, consumer, and communication sectors. Key trends include advancements in high-precision pick-and-place systems, AI-driven inspection equipment, and energy-efficient designs. The market is driven by demand for consumer electronics, automotive electronics, and 5G infrastructure, with challenges including high equipment costs and the need for continuous technological upgrades. The global SMT equipment market was valued at USD 4.2–7.8 billion in 2024, with an estimated CAGR of 5.5%–7.5% from 2025 to 2030, propelled by automotive and consumer electronics applications.

Market Size and Growth Forecast
The global SMT Equipment market was valued at USD 4.2–7.8 billion in 2024, with an estimated CAGR of 5.5%–7.5% from 2025 to 2030, driven by automotive and consumer electronics.

Regional Analysis
Asia Pacific is projected to grow at a CAGR of 6.0%–8.0%, led by China, Japan, and South Korea, where electronics manufacturing and 5G deployment drive demand, emphasizing high-speed, automated equipment.
North America anticipates a CAGR of 5.0%–7.0%, with the U.S. leading due to automotive electronics and IoT applications, focusing on precision systems.
Europe expects a CAGR of 4.8%–6.8%, with Germany driving growth through automotive and industrial electronics, prioritizing energy-efficient designs.
Rest of the World is projected to grow at a CAGR of 4.5%–6.5%, supported by emerging electronics markets in Latin America and the Middle East.

Application Analysis
Automotive electronics applications are estimated to grow at a CAGR of 5.8%–7.8%, driven by EV and ADAS production, with trends toward high-precision equipment.
Consumer Electronics applications are projected to expand at a CAGR of 5.5%–7.5%, fueled by smartphones and wearables, emphasizing compact, high-speed systems.
Network Communications applications anticipate a CAGR of 6.0%–8.0%, driven by 5G infrastructure, with innovations in automated inspection equipment.
Other applications, like medical electronics, are expected to grow at a CAGR of 4.8%–6.8%, focusing on reliable, high-quality systems.

Type Analysis
Pick & Place Equipment is estimated to grow at a CAGR of 5.8%–7.8%, valued for high-speed component placement, with trends toward AI-driven precision.
Inspection Equipment is projected to grow at a CAGR of 5.5%–7.5%, driven by quality control needs, with innovations in automated optical inspection.
Dispensing Equipment anticipates a CAGR of 5.0%–7.0%, used for adhesive application, with trends toward precision dispensing.
Screen Printer Equipment is expected to grow at a CAGR of 5.2%–7.2%, critical for solder paste application, with advancements in high-accuracy printing.
Other Equipment, like reflow ovens, is projected to grow at a CAGR of 4.8%–6.8%, focusing on energy efficiency.

Key Market Players
ASM Pacific Technology, headquartered in Singapore, develops SMT equipment for electronics, focusing on high-speed pick-and-place systems.
JUKI, based in Tokyo, Japan, produces automated SMT equipment for consumer electronics, emphasizing precision and scalability.
Fuji Machine, located in Aichi, Japan, supplies high-performance SMT systems for automotive applications, focusing on automation.
Panasonic, headquartered in Osaka, Japan, develops SMT equipment for network communications, emphasizing energy-efficient designs.
Yamaha Motor, based in Iwata, Japan, produces SMT systems for high-volume production, focusing on versatility.
Hanwha, located in Seoul, South Korea, supplies SMT equipment for electronics, emphasizing cost-effectiveness.
Mycronic, headquartered in Täby, Sweden, develops inspection and dispensing equipment, focusing on precision.
Kulicke & Soffa, based in Singapore, produces SMT systems for semiconductor applications, emphasizing advanced technology.

Porter’s Five Forces Analysis
● Threat of New Entrants: Low; high capital and technological barriers limit entry.
● Bargaining Power of Suppliers: Moderate; specialized components increase supplier influence.
● Bargaining Power of Buyers: Moderate; large electronics manufacturers negotiate, but advanced equipment limits leverage.
● Threat of Substitutes: Low; alternative assembly methods are less efficient for high-volume production.
● Competitive Rivalry: High; players compete through innovation, automation, and global supply chains.

Market Opportunities and Challenges
Opportunities
● Growth in 5G infrastructure drives demand for high-speed SMT equipment.
● Expansion of EV and ADAS production creates opportunities for precision systems.
● Emerging electronics markets in Asia Pacific offer growth potential.
Challenges
● High equipment costs limit adoption in smaller markets.
● Rapid technological changes require continuous upgrades.
● Supply chain disruptions impact component availability.

Growth Trend Analysis
The SMT Equipment market is growing steadily. In October 2024, Scanfil acquired SRXGlobal, adding eight SMT lines in Australia and Malaysia. On April 9, 2025, Incap Electronics US invested USD 2 million in advanced SMT equipment, boosting capacity by 110%. On April 23, 2025, StenTech combined with BlueRing Stencils, enhancing SMT stencil capabilities. On May 23, 2025, Lumel S.A. launched its fourth SMT line, supported by EU funds, increasing production capacity. These align with a projected CAGR of 5.5%–7.5% through 2030.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Smt Equipment Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Smt Equipment by Region
8.2 Import of Smt Equipment by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Smt Equipment Market in North America (2020-2030)
9.1 Smt Equipment Market Size
9.2 Smt Equipment Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Smt Equipment Market in South America (2020-2030)
10.1 Smt Equipment Market Size
10.2 Smt Equipment Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Smt Equipment Market in Asia & Pacific (2020-2030)
11.1 Smt Equipment Market Size
11.2 Smt Equipment Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Smt Equipment Market in Europe (2020-2030)
12.1 Smt Equipment Market Size
12.2 Smt Equipment Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Smt Equipment Market in MEA (2020-2030)
13.1 Smt Equipment Market Size
13.2 Smt Equipment Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Smt Equipment Market (2020-2025)
14.1 Smt Equipment Market Size
14.2 Smt Equipment Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Smt Equipment Market Forecast (2025-2030)
15.1 Smt Equipment Market Size Forecast
15.2 Smt Equipment Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 ASM Pacific Technology
15.1.1 Company Profile
15.1.2 Main Business and SMT Equipment Information
15.1.3 SWOT Analysis of ASM Pacific Technology
15.1.4 ASM Pacific Technology SMT Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 JUKI
15.2.1 Company Profile
15.2.2 Main Business and SMT Equipment Information
15.2.3 SWOT Analysis of JUKI
15.2.4 JUKI SMT Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Fuji Machine
15.3.1 Company Profile
15.3.2 Main Business and SMT Equipment Information
15.3.3 SWOT Analysis of Fuji Machine
15.3.4 Fuji Machine SMT Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Panasonic
15.4.1 Company Profile
15.4.2 Main Business and SMT Equipment Information
15.4.3 SWOT Analysis of Panasonic
15.4.4 Panasonic SMT Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Yamaha Motor
15.5.1 Company Profile
15.5.2 Main Business and SMT Equipment Information
15.5.3 SWOT Analysis of Yamaha Motor
15.5.4 Yamaha Motor SMT Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Hanwha
15.6.1 Company Profile
15.6.2 Main Business and SMT Equipment Information
15.6.3 SWOT Analysis of Hanwha
15.6.4 Hanwha SMT Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Mycronic
15.7.1 Company Profile
15.7.2 Main Business and SMT Equipment Information
15.7.3 SWOT Analysis of Mycronic
15.7.4 Mycronic SMT Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Kulicke & Soffa
15.8.1 Company Profile
15.8.2 Main Business and SMT Equipment Information
15.8.3 SWOT Analysis of Kulicke & Soffa
15.8.4 Kulicke & Soffa SMT Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Nordson
15.9.1 Company Profile
15.9.2 Main Business and SMT Equipment Information
15.9.3 SWOT Analysis of Nordson
15.9.4 Nordson SMT Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 ITW EAE
15.10.1 Company Profile
15.10.2 Main Business and SMT Equipment Information
15.10.3 SWOT Analysis of ITW EAE
15.10.4 ITW EAE SMT Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 BTU
15.11.1 Company Profile
15.11.2 Main Business and SMT Equipment Information
15.11.3 SWOT Analysis of BTU
15.11.4 BTU SMT Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Kurtz Ersa
15.12.1 Company Profile
15.12.2 Main Business and SMT Equipment Information
15.12.3 SWOT Analysis of Kurtz Ersa
15.12.4 Kurtz Ersa SMT Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 KLA
15.13.1 Company Profile
15.13.2 Main Business and SMT Equipment Information
15.13.3 SWOT Analysis of KLA
15.13.4 KLA SMT Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Smt Equipment Report
Table Data Sources Of Smt Equipment Report
Table Major Assumptions Of Smt Equipment Report
Table Smt Equipment Classification
Table Smt Equipment Applications List
Table Drivers Of Smt Equipment Market
Table Restraints Of Smt Equipment Market
Table Opportunities Of Smt Equipment Market
Table Threats Of Smt Equipment Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Smt Equipment
Table Cost Structure Analysis Of Smt Equipment
Table Key End Users List
Table Latest News Of Smt Equipment Market
Table Merger And Acquisition List
Table Planned/Future Project Of Smt Equipment Market
Table Policy Of Smt Equipment Market
Table 2020-2030 Regional Export Of Smt Equipment
Table 2020-2030 Regional Import Of Smt Equipment
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Smt Equipment Market Size And Market Volume List
Table 2020-2030 North America Smt Equipment Demand List By Application
Table 2020-2025 North America Smt Equipment Key Players Sales List
Table 2020-2025 North America Smt Equipment Key Players Market Share List
Table 2020-2030 North America Smt Equipment Demand List By Type
Table 2020-2025 North America Smt Equipment Price List By Type
Table 2020-2030 United States Smt Equipment Market Size And Market Volume List
Table 2020-2030 United States Smt Equipment Import & Export List
Table 2020-2030 Canada Smt Equipment Market Size And Market Volume List
Table 2020-2030 Canada Smt Equipment Import & Export List
Table 2020-2030 Mexico Smt Equipment Market Size And Market Volume List
Table 2020-2030 Mexico Smt Equipment Import & Export List
Table 2020-2030 South America Smt Equipment Market Size And Market Volume List
Table 2020-2030 South America Smt Equipment Demand List By Application
Table 2020-2025 South America Smt Equipment Key Players Sales List
Table 2020-2025 South America Smt Equipment Key Players Market Share List
Table 2020-2030 South America Smt Equipment Demand List By Type
Table 2020-2025 South America Smt Equipment Price List By Type
Table 2020-2030 Brazil Smt Equipment Market Size And Market Volume List
Table 2020-2030 Brazil Smt Equipment Import & Export List
Table 2020-2030 Argentina Smt Equipment Market Size And Market Volume List
Table 2020-2030 Argentina Smt Equipment Import & Export List
Table 2020-2030 Chile Smt Equipment Market Size And Market Volume List
Table 2020-2030 Chile Smt Equipment Import & Export List
Table 2020-2030 Peru Smt Equipment Market Size And Market Volume List
Table 2020-2030 Peru Smt Equipment Import & Export List
Table 2020-2030 Asia & Pacific Smt Equipment Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Smt Equipment Demand List By Application
Table 2020-2025 Asia & Pacific Smt Equipment Key Players Sales List
Table 2020-2025 Asia & Pacific Smt Equipment Key Players Market Share List
Table 2020-2030 Asia & Pacific Smt Equipment Demand List By Type
Table 2020-2025 Asia & Pacific Smt Equipment Price List By Type
Table 2020-2030 China Smt Equipment Market Size And Market Volume List
Table 2020-2030 China Smt Equipment Import & Export List
Table 2020-2030 India Smt Equipment Market Size And Market Volume List
Table 2020-2030 India Smt Equipment Import & Export List
Table 2020-2030 Japan Smt Equipment Market Size And Market Volume List
Table 2020-2030 Japan Smt Equipment Import & Export List
Table 2020-2030 South Korea Smt Equipment Market Size And Market Volume List
Table 2020-2030 South Korea Smt Equipment Import & Export List
Table 2020-2030 Southeast Asia Smt Equipment Market Size List
Table 2020-2030 Southeast Asia Smt Equipment Market Volume List
Table 2020-2030 Southeast Asia Smt Equipment Import List
Table 2020-2030 Southeast Asia Smt Equipment Export List
Table 2020-2030 Australia Smt Equipment Market Size And Market Volume List
Table 2020-2030 Australia Smt Equipment Import & Export List
Table 2020-2030 Europe Smt Equipment Market Size And Market Volume List
Table 2020-2030 Europe Smt Equipment Demand List By Application
Table 2020-2025 Europe Smt Equipment Key Players Sales List
Table 2020-2025 Europe Smt Equipment Key Players Market Share List
Table 2020-2030 Europe Smt Equipment Demand List By Type
Table 2020-2025 Europe Smt Equipment Price List By Type
Table 2020-2030 Germany Smt Equipment Market Size And Market Volume List
Table 2020-2030 Germany Smt Equipment Import & Export List
Table 2020-2030 France Smt Equipment Market Size And Market Volume List
Table 2020-2030 France Smt Equipment Import & Export List
Table 2020-2030 United Kingdom Smt Equipment Market Size And Market Volume List
Table 2020-2030 United Kingdom Smt Equipment Import & Export List
Table 2020-2030 Italy Smt Equipment Market Size And Market Volume List
Table 2020-2030 Italy Smt Equipment Import & Export List
Table 2020-2030 Spain Smt Equipment Market Size And Market Volume List
Table 2020-2030 Spain Smt Equipment Import & Export List
Table 2020-2030 Belgium Smt Equipment Market Size And Market Volume List
Table 2020-2030 Belgium Smt Equipment Import & Export List
Table 2020-2030 Netherlands Smt Equipment Market Size And Market Volume List
Table 2020-2030 Netherlands Smt Equipment Import & Export List
Table 2020-2030 Austria Smt Equipment Market Size And Market Volume List
Table 2020-2030 Austria Smt Equipment Import & Export List
Table 2020-2030 Poland Smt Equipment Market Size And Market Volume List
Table 2020-2030 Poland Smt Equipment Import & Export List
Table 2020-2030 Russia Smt Equipment Market Size And Market Volume List
Table 2020-2030 Russia Smt Equipment Import & Export List
Table 2020-2030 Mea Smt Equipment Market Size And Market Volume List
Table 2020-2030 Mea Smt Equipment Demand List By Application
Table 2020-2025 Mea Smt Equipment Key Players Sales List
Table 2020-2025 Mea Smt Equipment Key Players Market Share List
Table 2020-2030 Mea Smt Equipment Demand List By Type
Table 2020-2025 Mea Smt Equipment Price List By Type
Table 2020-2030 Egypt Smt Equipment Market Size And Market Volume List
Table 2020-2030 Egypt Smt Equipment Import & Export List
Table 2020-2030 Israel Smt Equipment Market Size And Market Volume List
Table 2020-2030 Israel Smt Equipment Import & Export List
Table 2020-2030 South Africa Smt Equipment Market Size And Market Volume List
Table 2020-2030 South Africa Smt Equipment Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Smt Equipment Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Smt Equipment Import & Export List
Table 2020-2030 Turkey Smt Equipment Market Size And Market Volume List
Table 2020-2030 Turkey Smt Equipment Import & Export List
Table 2020-2025 Global Smt Equipment Market Size List By Region
Table 2020-2025 Global Smt Equipment Market Size Share List By Region
Table 2020-2025 Global Smt Equipment Market Volume List By Region
Table 2020-2025 Global Smt Equipment Market Volume Share List By Region
Table 2020-2025 Global Smt Equipment Demand List By Application
Table 2020-2025 Global Smt Equipment Demand Market Share List By Application
Table 2020-2025 Global Smt Equipment Key Vendors Sales List
Table 2020-2025 Global Smt Equipment Key Vendors Sales Share List
Table 2020-2025 Global Smt Equipment Key Vendors Revenue List
Table 2020-2025 Global Smt Equipment Key Vendors Revenue Share List
Table 2020-2025 Global Smt Equipment Demand List By Type
Table 2020-2025 Global Smt Equipment Demand Market Share List By Type
Table 2020-2025 Regional Smt Equipment Price List
Table 2025-2030 Global Smt Equipment Market Size List By Region
Table 2025-2030 Global Smt Equipment Market Size Share List By Region
Table 2025-2030 Global Smt Equipment Market Volume List By Region
Table 2025-2030 Global Smt Equipment Market Volume Share List By Region
Table 2025-2030 Global Smt Equipment Demand List By Application
Table 2025-2030 Global Smt Equipment Demand Market Share List By Application
Table 2025-2030 Global Smt Equipment Key Vendors Sales List
Table 2025-2030 Global Smt Equipment Key Vendors Sales Share List
Table 2025-2030 Global Smt Equipment Key Vendors Revenue List
Table 2025-2030 Global Smt Equipment Key Vendors Revenue Share List
Table 2025-2030 Global Smt Equipment Demand List By Type
Table 2025-2030 Global Smt Equipment Demand Market Share List By Type
Table 2025-2030 Smt Equipment Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Smt Equipment Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Smt Equipment Market Size And Cagr
Figure 2020-2030 North America Smt Equipment Market Volume And Cagr
Figure 2020-2030 South America Smt Equipment Market Size And Cagr
Figure 2020-2030 South America Smt Equipment Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Smt Equipment Market Size And Cagr
Figure 2020-2030 Asia & Pacific Smt Equipment Market Volume And Cagr
Figure 2020-2030 Europe Smt Equipment Market Size And Cagr
Figure 2020-2030 Europe Smt Equipment Market Volume And Cagr
Figure 2020-2030 Mea Smt Equipment Market Size And Cagr
Figure 2020-2030 Mea Smt Equipment Market Volume And Cagr
Figure 2020-2025 Global Smt Equipment Market Volume And Growth Rate
Figure 2020-2025 Global Smt Equipment Market Size And Growth Rate
Figure 2025-2030 Global Smt Equipment Market Volume And Growth Rate
Figure 2025-2030 Global Smt Equipment Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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