Aluminium Powder Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
Aluminium powder is a fine, granular material used in metallic pigments, solar cells, and powder metallurgy, valued for its lightweight, conductive, and corrosion-resistant properties. The industry is characterized by its role in enabling advanced manufacturing and renewable energy applications. Key trends include the development of gas-atomized powders and sustainable production methods. The market is driven by demand for solar energy, automotive components, and thermal interface materials, with challenges including raw material supply constraints and high production costs. The global aluminium powder market was valued at USD 1.6–2.4 billion in 2024, with an estimated CAGR of 5.0%–7.0% from 2025 to 2030, driven by solar cell and powder metallurgy applications.
Market Size and Growth Forecast
The global Aluminium Powder market was valued at USD 1.6–2.4 billion in 2024, with an estimated CAGR of 5.0%–7.0% from 2025 to 2030, driven by solar cell and powder metallurgy applications.
Regional Analysis
Asia Pacific is projected to grow at a CAGR of 5.5%–7.5%, led by China and India, where solar cell and automotive industries drive demand, emphasizing cost-effective powders.
North America anticipates a CAGR of 4.8%–6.8%, with the U.S. leading due to aerospace and thermal interface applications, focusing on high-purity powders.
Europe expects a CAGR of 4.5%–6.5%, with Germany driving growth through automotive and sputtering applications, prioritizing sustainable production.
Rest of the World is projected to grow at a CAGR of 4.2%–6.2%, supported by industrial growth in Latin America and the Middle East.
Application Analysis
Metallic Pigments applications are estimated to grow at a CAGR of 4.8%–6.8%, driven by coatings demand, with trends toward eco-friendly formulations.
Thermal Interface Material applications are projected to expand at a CAGR of 5.2%–7.2%, fueled by electronics cooling, emphasizing high-conductivity powders.
Solar Cell Conductive Paste applications anticipate a CAGR of 5.5%–7.5%, driven by renewable energy, with trends toward high-efficiency pastes.
Powder Metallurgy applications are expected to grow at a CAGR of 5.0%–7.0%, focusing on lightweight components.
Sputtering Targets applications anticipate a CAGR of 4.8%–6.8%, driven by semiconductor production, emphasizing high-purity powders.
Other applications, like explosives, are projected to grow at a CAGR of 4.5%–6.5%, focusing on niche uses.
Key Market Players
Toyo Aluminium K.K., headquartered in Osaka, Japan, produces aluminium powder for solar cells, focusing on high-performance pastes.
SCHLENK, based in Roth, Germany, develops powders for metallic pigments, emphasizing durability.
ALTANA, located in Wesel, Germany, supplies powders for coatings, focusing on sustainable formulations.
AMG Alpoco, headquartered in the UK, produces powders for powder metallurgy, emphasizing scalability.
Gränges, based in Stockholm, Sweden, develops powders for thermal interface materials, focusing on conductivity.
MMP INDUSTRIES LTD, located in Nagpur, India, supplies powders for industrial applications, emphasizing cost-effectiveness.
Gaizhou HELi, based in Gaizhou, China, produces powders for sputtering targets, focusing on high-purity designs.
United States Metal Powders Inc., headquartered in Palmerton, USA, develops powders for coatings, emphasizing innovation.
Porter’s Five Forces Analysis
● Threat of New Entrants: Moderate; high production costs create barriers, but niche players can enter with innovative powders.
● Bargaining Power of Suppliers: Moderate; aluminium raw materials increase supplier influence.
● Bargaining Power of Buyers: Moderate; large manufacturers negotiate, but specialized powders limit leverage.
● Threat of Substitutes: Moderate; alternative materials compete, but aluminium’s properties maintain dominance.
● Competitive Rivalry: High; players compete through innovation and sustainability.
Market Opportunities and Challenges
Opportunities
● Growth in solar energy drives demand for conductive paste powders.
● Expansion of lightweight automotive components creates opportunities for powder metallurgy.
● Sustainable production trends offer potential for eco-friendly powders.
Challenges
● Raw material supply constraints impact production scalability.
● High production costs limit adoption in cost-sensitive markets.
● Environmental regulations increase compliance costs.
Growth Trend Analysis
The Aluminium Powder market is growing steadily. On December 4, 2024, United States Metal Powders announced a new aluminium powder line in Pennsylvania, starting production in 2025. On March 3, 2025, K-Tig acquired Metal Powder Works, enhancing its powder production capabilities. On June 30, 2025, Runaya partnered with Eckart to produce gas-atomized aluminium powder by 2026. These align with a projected CAGR of 5.0%–7.0% through 2030.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Aluminium Powder Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Aluminium Powder by Region
8.2 Import of Aluminium Powder by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Aluminium Powder Market in North America (2020-2030)
9.1 Aluminium Powder Market Size
9.2 Aluminium Powder Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Aluminium Powder Market in South America (2020-2030)
10.1 Aluminium Powder Market Size
10.2 Aluminium Powder Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Aluminium Powder Market in Asia & Pacific (2020-2030)
11.1 Aluminium Powder Market Size
11.2 Aluminium Powder Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Aluminium Powder Market in Europe (2020-2030)
12.1 Aluminium Powder Market Size
12.2 Aluminium Powder Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Aluminium Powder Market in MEA (2020-2030)
13.1 Aluminium Powder Market Size
13.2 Aluminium Powder Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Aluminium Powder Market (2020-2030)
14.1 Aluminium Powder Market Size
14.2 Aluminium Powder Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Aluminium Powder Market Forecast (2021-2026)
15.1 Aluminium Powder Market Size Forecast
15.2 Aluminium Powder Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Toyo Aluminium K.K.
15.1.1 Company Profile
15.1.2 Main Business and Aluminium Powder Information
15.1.3 SWOT Analysis of Toyo Aluminium K.K.
15.1.4 Toyo Aluminium K.K. Aluminium Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 SCHLENK
15.2.1 Company Profile
15.2.2 Main Business and Aluminium Powder Information
15.2.3 SWOT Analysis of SCHLENK
15.2.4 SCHLENK Aluminium Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 ALTANA
15.3.1 Company Profile
15.3.2 Main Business and Aluminium Powder Information
15.3.3 SWOT Analysis of ALTANA
15.3.4 ALTANA Aluminium Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 AMG Alpoco
15.4.1 Company Profile
15.4.2 Main Business and Aluminium Powder Information
15.4.3 SWOT Analysis of AMG Alpoco
15.4.4 AMG Alpoco Aluminium Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Gränges
15.5.1 Company Profile
15.5.2 Main Business and Aluminium Powder Information
15.5.3 SWOT Analysis of Gränges
15.5.4 Gränges Aluminium Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 MMP INDUSTRIES LTD
15.6.1 Company Profile
15.6.2 Main Business and Aluminium Powder Information
15.6.3 SWOT Analysis of MMP INDUSTRIES LTD
15.6.4 MMP INDUSTRIES LTD Aluminium Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Gaizhou HELi
15.7.1 Company Profile
15.7.2 Main Business and Aluminium Powder Information
15.7.3 SWOT Analysis of Gaizhou HELi
15.7.4 Gaizhou HELi Aluminium Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 United States Metal Powders Inc.
15.8.1 Company Profile
15.8.2 Main Business and Aluminium Powder Information
15.8.3 SWOT Analysis of United States Metal Powders Inc.
15.8.4 United States Metal Powders Inc. Aluminium Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Sun Chemical/DIC
15.9.1 Company Profile
15.9.2 Main Business and Aluminium Powder Information
15.9.3 SWOT Analysis of Sun Chemical/DIC
15.9.4 Sun Chemical/DIC Aluminium Powder Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Angang Group Aluminium Powder Co. Ltd.
15.10.1 Company Profile
15.10.2 Main Business and Aluminium Powder Information
15.10.3 SWOT Analysis of Angang Group Aluminium Powder Co. Ltd.
15.10.4 Angang Group Aluminium Powder Co. Ltd. Aluminium Powder Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Aluminium Powder Report
Table Data Sources Of Aluminium Powder Report
Table Major Assumptions Of Aluminium Powder Report
Table Aluminium Powder Classification
Table Aluminium Powder Applications List
Table Drivers Of Aluminium Powder Market
Table Restraints Of Aluminium Powder Market
Table Opportunities Of Aluminium Powder Market
Table Threats Of Aluminium Powder Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Aluminium Powder
Table Cost Structure Analysis Of Aluminium Powder
Table Key End Users List
Table Latest News Of Aluminium Powder Market
Table Merger And Acquisition List
Table Planned/Future Project Of Aluminium Powder Market
Table Policy Of Aluminium Powder Market
Table 2020-2030 Regional Export Of Aluminium Powder
Table 2020-2030 Regional Import Of Aluminium Powder
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Aluminium Powder Market Size And Market Volume List
Table 2020-2030 North America Aluminium Powder Demand List By Application
Table 2020-2025 North America Aluminium Powder Key Players Sales List
Table 2020-2025 North America Aluminium Powder Key Players Market Share List
Table 2020-2030 North America Aluminium Powder Demand List By Type
Table 2020-2025 North America Aluminium Powder Price List By Type
Table 2020-2030 United States Aluminium Powder Market Size And Market Volume List
Table 2020-2030 United States Aluminium Powder Import & Export List
Table 2020-2030 Canada Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Canada Aluminium Powder Import & Export List
Table 2020-2030 Mexico Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Mexico Aluminium Powder Import & Export List
Table 2020-2030 South America Aluminium Powder Market Size And Market Volume List
Table 2020-2030 South America Aluminium Powder Demand List By Application
Table 2020-2025 South America Aluminium Powder Key Players Sales List
Table 2020-2025 South America Aluminium Powder Key Players Market Share List
Table 2020-2030 South America Aluminium Powder Demand List By Type
Table 2020-2025 South America Aluminium Powder Price List By Type
Table 2020-2030 Brazil Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Brazil Aluminium Powder Import & Export List
Table 2020-2030 Argentina Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Argentina Aluminium Powder Import & Export List
Table 2020-2030 Chile Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Chile Aluminium Powder Import & Export List
Table 2020-2030 Peru Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Peru Aluminium Powder Import & Export List
Table 2020-2030 Asia & Pacific Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Aluminium Powder Demand List By Application
Table 2020-2025 Asia & Pacific Aluminium Powder Key Players Sales List
Table 2020-2025 Asia & Pacific Aluminium Powder Key Players Market Share List
Table 2020-2030 Asia & Pacific Aluminium Powder Demand List By Type
Table 2020-2025 Asia & Pacific Aluminium Powder Price List By Type
Table 2020-2030 China Aluminium Powder Market Size And Market Volume List
Table 2020-2030 China Aluminium Powder Import & Export List
Table 2020-2030 India Aluminium Powder Market Size And Market Volume List
Table 2020-2030 India Aluminium Powder Import & Export List
Table 2020-2030 Japan Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Japan Aluminium Powder Import & Export List
Table 2020-2030 South Korea Aluminium Powder Market Size And Market Volume List
Table 2020-2030 South Korea Aluminium Powder Import & Export List
Table 2020-2030 Southeast Asia Aluminium Powder Market Size List
Table 2020-2030 Southeast Asia Aluminium Powder Market Volume List
Table 2020-2030 Southeast Asia Aluminium Powder Import List
Table 2020-2030 Southeast Asia Aluminium Powder Export List
Table 2020-2030 Australia Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Australia Aluminium Powder Import & Export List
Table 2020-2030 Europe Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Europe Aluminium Powder Demand List By Application
Table 2020-2025 Europe Aluminium Powder Key Players Sales List
Table 2020-2025 Europe Aluminium Powder Key Players Market Share List
Table 2020-2030 Europe Aluminium Powder Demand List By Type
Table 2020-2025 Europe Aluminium Powder Price List By Type
Table 2020-2030 Germany Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Germany Aluminium Powder Import & Export List
Table 2020-2030 France Aluminium Powder Market Size And Market Volume List
Table 2020-2030 France Aluminium Powder Import & Export List
Table 2020-2030 United Kingdom Aluminium Powder Market Size And Market Volume List
Table 2020-2030 United Kingdom Aluminium Powder Import & Export List
Table 2020-2030 Italy Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Italy Aluminium Powder Import & Export List
Table 2020-2030 Spain Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Spain Aluminium Powder Import & Export List
Table 2020-2030 Belgium Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Belgium Aluminium Powder Import & Export List
Table 2020-2030 Netherlands Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Netherlands Aluminium Powder Import & Export List
Table 2020-2030 Austria Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Austria Aluminium Powder Import & Export List
Table 2020-2030 Poland Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Poland Aluminium Powder Import & Export List
Table 2020-2030 Russia Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Russia Aluminium Powder Import & Export List
Table 2020-2030 Mea Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Mea Aluminium Powder Demand List By Application
Table 2020-2025 Mea Aluminium Powder Key Players Sales List
Table 2020-2025 Mea Aluminium Powder Key Players Market Share List
Table 2020-2030 Mea Aluminium Powder Demand List By Type
Table 2020-2025 Mea Aluminium Powder Price List By Type
Table 2020-2030 Egypt Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Egypt Aluminium Powder Import & Export List
Table 2020-2030 Israel Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Israel Aluminium Powder Import & Export List
Table 2020-2030 South Africa Aluminium Powder Market Size And Market Volume List
Table 2020-2030 South Africa Aluminium Powder Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Aluminium Powder Import & Export List
Table 2020-2030 Turkey Aluminium Powder Market Size And Market Volume List
Table 2020-2030 Turkey Aluminium Powder Import & Export List
Table 2020-2025 Global Aluminium Powder Market Size List By Region
Table 2020-2025 Global Aluminium Powder Market Size Share List By Region
Table 2020-2025 Global Aluminium Powder Market Volume List By Region
Table 2020-2025 Global Aluminium Powder Market Volume Share List By Region
Table 2020-2025 Global Aluminium Powder Demand List By Application
Table 2020-2025 Global Aluminium Powder Demand Market Share List By Application
Table 2020-2025 Global Aluminium Powder Capacity List
Table 2020-2025 Global Aluminium Powder Key Vendors Capacity Share List
Table 2020-2025 Global Aluminium Powder Key Vendors Production List
Table 2020-2025 Global Aluminium Powder Key Vendors Production Share List
Table 2020-2025 Global Aluminium Powder Key Vendors Production Value List
Table 2020-2025 Global Aluminium Powder Key Vendors Production Value Share List
Table 2020-2025 Global Aluminium Powder Demand List By Type
Table 2020-2025 Global Aluminium Powder Demand Market Share List By Type
Table 2020-2025 Regional Aluminium Powder Price List
Table 2025-2030 Global Aluminium Powder Market Size List By Region
Table 2025-2030 Global Aluminium Powder Market Size Share List By Region
Table 2025-2030 Global Aluminium Powder Market Volume List By Region
Table 2025-2030 Global Aluminium Powder Market Volume Share List By Region
Table 2025-2030 Global Aluminium Powder Demand List By Application
Table 2025-2030 Global Aluminium Powder Demand Market Share List By Application
Table 2025-2030 Global Aluminium Powder Capacity List
Table 2025-2030 Global Aluminium Powder Key Vendors Capacity Share List
Table 2025-2030 Global Aluminium Powder Key Vendors Production List
Table 2025-2030 Global Aluminium Powder Key Vendors Production Share List
Table 2025-2030 Global Aluminium Powder Key Vendors Production Value List
Table 2025-2030 Global Aluminium Powder Key Vendors Production Value Share List
Table 2025-2030 Global Aluminium Powder Demand List By Type
Table 2025-2030 Global Aluminium Powder Demand Market Share List By Type
Table 2025-2030 Aluminium Powder Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Aluminium Powder Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Aluminium Powder Market Size And Cagr
Figure 2020-2030 North America Aluminium Powder Market Volume And Cagr
Figure 2020-2030 South America Aluminium Powder Market Size And Cagr
Figure 2020-2030 South America Aluminium Powder Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Aluminium Powder Market Size And Cagr
Figure 2020-2030 Asia & Pacific Aluminium Powder Market Volume And Cagr
Figure 2020-2030 Europe Aluminium Powder Market Size And Cagr
Figure 2020-2030 Europe Aluminium Powder Market Volume And Cagr
Figure 2020-2030 Mea Aluminium Powder Market Size And Cagr
Figure 2020-2030 Mea Aluminium Powder Market Volume And Cagr
Figure 2020-2025 Global Aluminium Powder Capacity Production And Growth Rate
Figure 2020-2025 Global Aluminium Powder Production Value And Growth Rate
Figure 2025-2030 Global Aluminium Powder Capacity Production And Growth Rate
Figure 2025-2030 Global Aluminium Powder Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |