High-Purity Copper Anode Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-07-06 Pages: 82
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High-Purity Copper Anode Market Summary

Introduction
High-Purity Copper Anodes are essential components used in electrorefining processes to produce high-purity copper for applications in printed circuit boards (PCBs), steel plating, gravure printing, and other industrial uses. These anodes, available as phosphorized or oxygen-free types, are valued for their conductivity and purity. The industry is characterized by its critical role in electronics and clean energy, driven by demand for high-performance materials. Key trends include advancements in oxygen-free copper for superior conductivity and sustainable electrorefining technologies. The market is propelled by global electronics manufacturing and clean energy transitions, particularly in Asia Pacific.

Market Size and Growth Forecast
The global High-Purity Copper Anode market was valued at USD 1.8–3.2 billion in 2024, with an estimated CAGR of 5.0%–7.0% from 2025 to 2030, driven by demand in PCBs and clean energy.

Regional Analysis
North America is projected to grow at a CAGR of 4.8%–6.8%, with the U.S. leading due to its electronics sector, focusing on high-purity materials.
Europe is expected to achieve a CAGR of 4.5%–6.5%, with Germany driving demand through its industrial applications, emphasizing sustainable production.
Asia Pacific is anticipated to record the highest growth at 5.5%–7.5%, led by China, where PCB manufacturing fuels demand, with trends toward oxygen-free anodes.
Rest of the World, particularly Chile, is expected to grow at 4.3%–6.3%, with trends toward clean energy applications.

Application Analysis
PCB applications are estimated to grow at a CAGR of 5.5%–7.5%, driven by electronics demand, with trends toward high-conductivity anodes.
Steel plating and gravure printing applications are projected to grow at 4.8%–6.8%, supported by industrial uses, with innovations in durable anodes.
Other applications are expected to grow at 4.5%–6.5%, with trends toward specialized industrial uses.

Type Analysis
Phosphorized Copper Anodes are estimated to grow at a CAGR of 4.8%–6.8%, valued for their durability in electrorefining, with trends toward cost-effective production.
Oxygen-Free Copper Anodes are projected to grow at 5.3%–7.3%, favored for their superior conductivity in PCBs, with innovations in high-purity grades.

Key Market Players
Mitsubishi Materials Corporation, headquartered in Tokyo, Japan, produces high-purity copper anodes for PCBs, known for its advanced refining technologies.
Univertical Corporation, based in Angola, Indiana, USA, offers anodes for electroplating, focusing on high-quality manufacturing.
Jiangxi Jiangnan New Materials Technology, headquartered in Ganzhou, China, provides anodes for industrial applications, emphasizing scalable production.
Cheon Western (China) Group, based in Shanghai, China, produces anodes for electronics, known for its innovative solutions.
Jinchang Nickel City Mining Industrial, headquartered in Jinchang, China, offers anodes for steel plating, focusing on large-scale operations.
Cheer Time, based in Taiwan, provides anodes for gravure printing, emphasizing precision manufacturing.
TongLing Nonferrous, headquartered in Tongling, China, produces anodes for clean energy, known for its high-capacity operations.

Porter’s Five Forces Analysis
● The threat of new entrants is low; high capital costs and refining expertise create barriers.
● The threat of substitutes is moderate; alternative materials compete, but copper’s conductivity maintains its edge.
● Buyer power is moderate; electronics manufacturers negotiate pricing, but high-purity requirements limit leverage.
● Supplier power is moderate; copper supply volatility impacts costs, but multiple sources reduce influence.
● Competitive rivalry is high; players differentiate through purity and sustainable production.

Market Opportunities and Challenges
Opportunities
● Growth in electronics manufacturing drives demand for high-purity anodes.
● Expansion of clean energy transitions enhances market potential.
● Emerging markets in Asia Pacific offer growth due to industrialization.
Challenges
● Volatility in copper prices impacts profitability.
● Regulatory scrutiny on mining increases compliance costs.
● Environmental concerns require sustainable refining methods.

Growth Trend Analysis
The High-Purity Copper Anode market is growing steadily, driven by demand in electronics and clean energy. In 2024, Younai New Materials (Tongling) began constructing a 6,000-ton high-purity copper anode project, expected to be operational by 2028. TongLing Nonferrous currently maintains a capacity of 30,000 tons. On June 18, 2025, Metso introduced enhancements in copper electrorefining technology, supporting sustainable production of high-purity copper. These developments align with a projected CAGR of 5.0%–7.0% through 2030, reflecting the industry’s role in advanced technologies.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 High-Purity Copper Anode Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of High-Purity Copper Anode by Region
8.2 Import of High-Purity Copper Anode by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast High-Purity Copper Anode Market in North America (2020-2030)
9.1 High-Purity Copper Anode Market Size
9.2 High-Purity Copper Anode Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast High-Purity Copper Anode Market in South America (2020-2030)
10.1 High-Purity Copper Anode Market Size
10.2 High-Purity Copper Anode Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast High-Purity Copper Anode Market in Asia & Pacific (2020-2030)
11.1 High-Purity Copper Anode Market Size
11.2 High-Purity Copper Anode Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast High-Purity Copper Anode Market in Europe (2020-2030)
12.1 High-Purity Copper Anode Market Size
12.2 High-Purity Copper Anode Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast High-Purity Copper Anode Market in MEA (2020-2030)
13.1 High-Purity Copper Anode Market Size
13.2 High-Purity Copper Anode Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global High-Purity Copper Anode Market (2020-2030)
14.1 High-Purity Copper Anode Market Size
14.2 High-Purity Copper Anode Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global High-Purity Copper Anode Market Forecast (2021-2026)
15.1 High-Purity Copper Anode Market Size Forecast
15.2 High-Purity Copper Anode Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Mitsubishi Materials Corporation
15.1.1 Company Profile
15.1.2 Main Business and High-Purity Copper Anode Information
15.1.3 SWOT Analysis of Mitsubishi Materials Corporation
15.1.4 Mitsubishi Materials Corporation High-Purity Copper Anode Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Univertical Corporation
15.2.1 Company Profile
15.2.2 Main Business and High-Purity Copper Anode Information
15.2.3 SWOT Analysis of Univertical Corporation
15.2.4 Univertical Corporation High-Purity Copper Anode Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Jiangxi Jiangnan New Materials Technology
15.3.1 Company Profile
15.3.2 Main Business and High-Purity Copper Anode Information
15.3.3 SWOT Analysis of Jiangxi Jiangnan New Materials Technology
15.3.4 Jiangxi Jiangnan New Materials Technology High-Purity Copper Anode Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Cheon Western (China) Group
15.4.1 Company Profile
15.4.2 Main Business and High-Purity Copper Anode Information
15.4.3 SWOT Analysis of Cheon Western (China) Group
15.4.4 Cheon Western (China) Group High-Purity Copper Anode Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Jinchang Nickel City Mining Industrial
15.5.1 Company Profile
15.5.2 Main Business and High-Purity Copper Anode Information
15.5.3 SWOT Analysis of Jinchang Nickel City Mining Industrial
15.5.4 Jinchang Nickel City Mining Industrial High-Purity Copper Anode Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of High-Purity Copper Anode Report
Table Data Sources Of High-Purity Copper Anode Report
Table Major Assumptions Of High-Purity Copper Anode Report
Table High-Purity Copper Anode Classification
Table High-Purity Copper Anode Applications List
Table Drivers Of High-Purity Copper Anode Market
Table Restraints Of High-Purity Copper Anode Market
Table Opportunities Of High-Purity Copper Anode Market
Table Threats Of High-Purity Copper Anode Market
Table Raw Materials Suppliers List
Table Different Production Methods Of High-Purity Copper Anode
Table Cost Structure Analysis Of High-Purity Copper Anode
Table Key End Users List
Table Latest News Of High-Purity Copper Anode Market
Table Merger And Acquisition List
Table Planned/Future Project Of High-Purity Copper Anode Market
Table Policy Of High-Purity Copper Anode Market
Table 2020-2030 Regional Export Of High-Purity Copper Anode
Table 2020-2030 Regional Import Of High-Purity Copper Anode
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 North America High-Purity Copper Anode Demand List By Application
Table 2020-2025 North America High-Purity Copper Anode Key Players Sales List
Table 2020-2025 North America High-Purity Copper Anode Key Players Market Share List
Table 2020-2030 North America High-Purity Copper Anode Demand List By Type
Table 2020-2025 North America High-Purity Copper Anode Price List By Type
Table 2020-2030 United States High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 United States High-Purity Copper Anode Import & Export List
Table 2020-2030 Canada High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Canada High-Purity Copper Anode Import & Export List
Table 2020-2030 Mexico High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Mexico High-Purity Copper Anode Import & Export List
Table 2020-2030 South America High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 South America High-Purity Copper Anode Demand List By Application
Table 2020-2025 South America High-Purity Copper Anode Key Players Sales List
Table 2020-2025 South America High-Purity Copper Anode Key Players Market Share List
Table 2020-2030 South America High-Purity Copper Anode Demand List By Type
Table 2020-2025 South America High-Purity Copper Anode Price List By Type
Table 2020-2030 Brazil High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Brazil High-Purity Copper Anode Import & Export List
Table 2020-2030 Argentina High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Argentina High-Purity Copper Anode Import & Export List
Table 2020-2030 Chile High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Chile High-Purity Copper Anode Import & Export List
Table 2020-2030 Peru High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Peru High-Purity Copper Anode Import & Export List
Table 2020-2030 Asia & Pacific High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Asia & Pacific High-Purity Copper Anode Demand List By Application
Table 2020-2025 Asia & Pacific High-Purity Copper Anode Key Players Sales List
Table 2020-2025 Asia & Pacific High-Purity Copper Anode Key Players Market Share List
Table 2020-2030 Asia & Pacific High-Purity Copper Anode Demand List By Type
Table 2020-2025 Asia & Pacific High-Purity Copper Anode Price List By Type
Table 2020-2030 China High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 China High-Purity Copper Anode Import & Export List
Table 2020-2030 India High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 India High-Purity Copper Anode Import & Export List
Table 2020-2030 Japan High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Japan High-Purity Copper Anode Import & Export List
Table 2020-2030 South Korea High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 South Korea High-Purity Copper Anode Import & Export List
Table 2020-2030 Southeast Asia High-Purity Copper Anode Market Size List
Table 2020-2030 Southeast Asia High-Purity Copper Anode Market Volume List
Table 2020-2030 Southeast Asia High-Purity Copper Anode Import List
Table 2020-2030 Southeast Asia High-Purity Copper Anode Export List
Table 2020-2030 Australia High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Australia High-Purity Copper Anode Import & Export List
Table 2020-2030 Europe High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Europe High-Purity Copper Anode Demand List By Application
Table 2020-2025 Europe High-Purity Copper Anode Key Players Sales List
Table 2020-2025 Europe High-Purity Copper Anode Key Players Market Share List
Table 2020-2030 Europe High-Purity Copper Anode Demand List By Type
Table 2020-2025 Europe High-Purity Copper Anode Price List By Type
Table 2020-2030 Germany High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Germany High-Purity Copper Anode Import & Export List
Table 2020-2030 France High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 France High-Purity Copper Anode Import & Export List
Table 2020-2030 United Kingdom High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 United Kingdom High-Purity Copper Anode Import & Export List
Table 2020-2030 Italy High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Italy High-Purity Copper Anode Import & Export List
Table 2020-2030 Spain High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Spain High-Purity Copper Anode Import & Export List
Table 2020-2030 Belgium High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Belgium High-Purity Copper Anode Import & Export List
Table 2020-2030 Netherlands High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Netherlands High-Purity Copper Anode Import & Export List
Table 2020-2030 Austria High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Austria High-Purity Copper Anode Import & Export List
Table 2020-2030 Poland High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Poland High-Purity Copper Anode Import & Export List
Table 2020-2030 Russia High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Russia High-Purity Copper Anode Import & Export List
Table 2020-2030 Mea High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Mea High-Purity Copper Anode Demand List By Application
Table 2020-2025 Mea High-Purity Copper Anode Key Players Sales List
Table 2020-2025 Mea High-Purity Copper Anode Key Players Market Share List
Table 2020-2030 Mea High-Purity Copper Anode Demand List By Type
Table 2020-2025 Mea High-Purity Copper Anode Price List By Type
Table 2020-2030 Egypt High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Egypt High-Purity Copper Anode Import & Export List
Table 2020-2030 Israel High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Israel High-Purity Copper Anode Import & Export List
Table 2020-2030 South Africa High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 South Africa High-Purity Copper Anode Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries High-Purity Copper Anode Import & Export List
Table 2020-2030 Turkey High-Purity Copper Anode Market Size And Market Volume List
Table 2020-2030 Turkey High-Purity Copper Anode Import & Export List
Table 2020-2025 Global High-Purity Copper Anode Market Size List By Region
Table 2020-2025 Global High-Purity Copper Anode Market Size Share List By Region
Table 2020-2025 Global High-Purity Copper Anode Market Volume List By Region
Table 2020-2025 Global High-Purity Copper Anode Market Volume Share List By Region
Table 2020-2025 Global High-Purity Copper Anode Demand List By Application
Table 2020-2025 Global High-Purity Copper Anode Demand Market Share List By Application
Table 2020-2025 Global High-Purity Copper Anode Capacity List
Table 2020-2025 Global High-Purity Copper Anode Key Vendors Capacity Share List
Table 2020-2025 Global High-Purity Copper Anode Key Vendors Production List
Table 2020-2025 Global High-Purity Copper Anode Key Vendors Production Share List
Table 2020-2025 Global High-Purity Copper Anode Key Vendors Production Value List
Table 2020-2025 Global High-Purity Copper Anode Key Vendors Production Value Share List
Table 2020-2025 Global High-Purity Copper Anode Demand List By Type
Table 2020-2025 Global High-Purity Copper Anode Demand Market Share List By Type
Table 2020-2025 Regional High-Purity Copper Anode Price List
Table 2025-2030 Global High-Purity Copper Anode Market Size List By Region
Table 2025-2030 Global High-Purity Copper Anode Market Size Share List By Region
Table 2025-2030 Global High-Purity Copper Anode Market Volume List By Region
Table 2025-2030 Global High-Purity Copper Anode Market Volume Share List By Region
Table 2025-2030 Global High-Purity Copper Anode Demand List By Application
Table 2025-2030 Global High-Purity Copper Anode Demand Market Share List By Application
Table 2025-2030 Global High-Purity Copper Anode Capacity List
Table 2025-2030 Global High-Purity Copper Anode Key Vendors Capacity Share List
Table 2025-2030 Global High-Purity Copper Anode Key Vendors Production List
Table 2025-2030 Global High-Purity Copper Anode Key Vendors Production Share List
Table 2025-2030 Global High-Purity Copper Anode Key Vendors Production Value List
Table 2025-2030 Global High-Purity Copper Anode Key Vendors Production Value Share List
Table 2025-2030 Global High-Purity Copper Anode Demand List By Type
Table 2025-2030 Global High-Purity Copper Anode Demand Market Share List By Type
Table 2025-2030 High-Purity Copper Anode Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure High-Purity Copper Anode Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America High-Purity Copper Anode Market Size And Cagr
Figure 2020-2030 North America High-Purity Copper Anode Market Volume And Cagr
Figure 2020-2030 South America High-Purity Copper Anode Market Size And Cagr
Figure 2020-2030 South America High-Purity Copper Anode Market Volume And Cagr
Figure 2020-2030 Asia & Pacific High-Purity Copper Anode Market Size And Cagr
Figure 2020-2030 Asia & Pacific High-Purity Copper Anode Market Volume And Cagr
Figure 2020-2030 Europe High-Purity Copper Anode Market Size And Cagr
Figure 2020-2030 Europe High-Purity Copper Anode Market Volume And Cagr
Figure 2020-2030 Mea High-Purity Copper Anode Market Size And Cagr
Figure 2020-2030 Mea High-Purity Copper Anode Market Volume And Cagr
Figure 2020-2025 Global High-Purity Copper Anode Capacity Production And Growth Rate
Figure 2020-2025 Global High-Purity Copper Anode Production Value And Growth Rate
Figure 2025-2030 Global High-Purity Copper Anode Capacity Production And Growth Rate
Figure 2025-2030 Global High-Purity Copper Anode Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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