Telescopic Handler Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-07-06 Pages: 95
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Telescopic Handler Market Summary

Introduction
Telescopic Handlers, also known as telehandlers, are versatile lifting machines used in agriculture, construction, shipbuilding, manufacturing, mining and quarrying, and other industries. These machines are valued for their ability to lift heavy loads to significant heights, offering flexibility with various attachments. The industry is characterized by its critical role in material handling across diverse sectors, driven by construction growth and agricultural mechanization. Key trends include the adoption of electric and hybrid telehandlers, advanced safety systems, and telematics for operational efficiency. The market is propelled by global construction booms, particularly in Asia Pacific, and increasing demand for versatile, eco-friendly equipment.

Market Size and Growth Forecast
The global Telescopic Handler market was valued at USD 3.1–4.9 billion in 2024, with an estimated CAGR of 5.0%–7.0% from 2025 to 2030, driven by demand in construction and agriculture.

Regional Analysis
North America is projected to grow at a CAGR of 4.8%–6.8%, with the U.S. leading due to its construction and agricultural sectors, focusing on automated telehandlers.
Europe is expected to achieve a CAGR of 4.5%–6.5%, with France driving demand through its emphasis on sustainable equipment for construction.
Asia Pacific is anticipated to record the highest growth at 5.5%–7.5%, led by China and India, where construction and mining fuel demand, with trends toward high-capacity telehandlers.
Rest of the World, particularly Australia, is expected to grow at 4.3%–6.3%, with trends toward mining and agricultural applications.

Application Analysis
Agriculture applications are estimated to grow at a CAGR of 5.0%–7.0%, driven by mechanization, with trends toward versatile attachments.
Construction applications are projected to expand at 5.3%–7.3%, supported by infrastructure projects, with innovations in hybrid telehandlers.
Shipbuilding, manufacturing, mining and quarrying, and other applications are expected to grow at 4.8%–6.8%, with trends toward high-lift capacities and safety features.

Key Market Players
Oshkosh, headquartered in Oshkosh, Wisconsin, USA, produces telehandlers through its JLG brand, known for its advanced lifting solutions.
Liebherr, based in Bulle, Switzerland, offers telehandlers for construction, emphasizing high-capacity and durable designs.
Haulotte, headquartered in L’Horme, France, provides telehandlers for manufacturing, focusing on compact and versatile machines.
Manitou, based in Ancenis, France, produces telehandlers for agriculture, known for its innovative attachments.
JCB, headquartered in Rocester, UK, offers telehandlers for construction, emphasizing robust and efficient systems.
Doosan Bobcat, based in West Fargo, North Dakota, USA, provides telehandlers for mining, focusing on rugged designs.
Merlo, headquartered in Cuneo, Italy, produces telehandlers for agriculture, known for its advanced technology integrations.
CNH Industrial, based in London, UK, offers telehandlers for construction, emphasizing sustainable solutions.
Skyjack/Linamar Corporation, headquartered in Guelph, Canada, provides telehandlers for manufacturing, focusing on high-lift systems.
Caterpillar, based in Deerfield, Illinois, USA, produces telehandlers for construction, known for its durable machines.
Wacker Neuson, headquartered in Munich, Germany, offers telehandlers for agriculture, emphasizing compact designs.
XCMG, based in Xuzhou, China, provides telehandlers for mining, known for its cost-competitive solutions.
Magni, headquartered in Castelfranco Emilia, Italy, produces telehandlers for construction, focusing on high-capacity machines.
Xtreme Manufacturing, based in Henderson, Nevada, USA, offers telehandlers for industrial applications, emphasizing innovative designs.

Porter’s Five Forces Analysis
● The threat of new entrants is moderate; moderate capital costs attract niche players, but brand loyalty and technical expertise create barriers.
● The threat of substitutes is moderate; forklifts and cranes compete, but telehandlers’ versatility maintains their edge.
● Buyer power is moderate; construction firms negotiate pricing, but specialized features limit leverage.
● Supplier power is low; components like hydraulics and engines are widely available, reducing supplier influence.
● Competitive rivalry is high; players differentiate through hybrid technologies, safety features, and global distribution.

Market Opportunities and Challenges
Opportunities
● Growth in global construction projects drives demand for telehandlers.
● Adoption of electric and hybrid telehandlers enhances market potential.
● Emerging markets in Asia Pacific offer growth due to infrastructure development.
Challenges
● High costs for advanced telehandlers limit adoption by smaller firms.
● Regulatory scrutiny on emissions increases compliance costs.
● Operator training requirements for automated systems pose challenges.

Growth Trend Analysis
The Telescopic Handler market is growing steadily, driven by demand in construction and agriculture. On September 4, 2024, Oshkosh Corporation, through its JLG brand, completed the acquisition of AUSA, adding compact all-terrain telehandlers to its portfolio. On May 21, 2025, HDW acquired Kwak Hoogwerker Centrum, expanding its telehandler distribution in the Netherlands. On June 4, 2025, Mateco acquired Induma Rent, enhancing its telehandler rental capabilities in Germany, effective retroactively from December 31, 2024. These developments align with a projected CAGR of 5.0%–7.0% through 2030, reflecting the industry’s focus on versatility and sustainability.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Telescopic Handler Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Telescopic Handler by Region
8.2 Import of Telescopic Handler by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Telescopic Handler Market in North America (2020-2030)
9.1 Telescopic Handler Market Size
9.2 Telescopic Handler Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Telescopic Handler Market in South America (2020-2030)
10.1 Telescopic Handler Market Size
10.2 Telescopic Handler Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Telescopic Handler Market in Asia & Pacific (2020-2030)
11.1 Telescopic Handler Market Size
11.2 Telescopic Handler Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Telescopic Handler Market in Europe (2020-2030)
12.1 Telescopic Handler Market Size
12.2 Telescopic Handler Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Telescopic Handler Market in MEA (2020-2030)
13.1 Telescopic Handler Market Size
13.2 Telescopic Handler Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Telescopic Handler Market (2020-2025)
14.1 Telescopic Handler Market Size
14.2 Telescopic Handler Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Telescopic Handler Market Forecast (2025-2030)
15.1 Telescopic Handler Market Size Forecast
15.2 Telescopic Handler Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Oshkosh
15.1.1 Company Profile
15.1.2 Main Business and Telescopic Handler Information
15.1.3 SWOT Analysis of Oshkosh
15.1.4 Oshkosh Telescopic Handler Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Liebherr
15.2.1 Company Profile
15.2.2 Main Business and Telescopic Handler Information
15.2.3 SWOT Analysis of Liebherr
15.2.4 Liebherr Telescopic Handler Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Haulotte
15.3.1 Company Profile
15.3.2 Main Business and Telescopic Handler Information
15.3.3 SWOT Analysis of Haulotte
15.3.4 Haulotte Telescopic Handler Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Manitou
15.4.1 Company Profile
15.4.2 Main Business and Telescopic Handler Information
15.4.3 SWOT Analysis of Manitou
15.4.4 Manitou Telescopic Handler Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 JCB
15.5.1 Company Profile
15.5.2 Main Business and Telescopic Handler Information
15.5.3 SWOT Analysis of JCB
15.5.4 JCB Telescopic Handler Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Doosan Bobcat
15.6.1 Company Profile
15.6.2 Main Business and Telescopic Handler Information
15.6.3 SWOT Analysis of Doosan Bobcat
15.6.4 Doosan Bobcat Telescopic Handler Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Merlo
15.7.1 Company Profile
15.7.2 Main Business and Telescopic Handler Information
15.7.3 SWOT Analysis of Merlo
15.7.4 Merlo Telescopic Handler Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 CNH Industrial
15.8.1 Company Profile
15.8.2 Main Business and Telescopic Handler Information
15.8.3 SWOT Analysis of CNH Industrial
15.8.4 CNH Industrial Telescopic Handler Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Skyjack/Linamar Corporation
15.9.1 Company Profile
15.9.2 Main Business and Telescopic Handler Information
15.9.3 SWOT Analysis of Skyjack/Linamar Corporation
15.9.4 Skyjack/Linamar Corporation Telescopic Handler Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Caterpillar
15.10.1 Company Profile
15.10.2 Main Business and Telescopic Handler Information
15.10.3 SWOT Analysis of Caterpillar
15.10.4 Caterpillar Telescopic Handler Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Wacker Neuson
15.11.1 Company Profile
15.11.2 Main Business and Telescopic Handler Information
15.11.3 SWOT Analysis of Wacker Neuson
15.11.4 Wacker Neuson Telescopic Handler Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 XCMG
15.12.1 Company Profile
15.12.2 Main Business and Telescopic Handler Information
15.12.3 SWOT Analysis of XCMG
15.12.4 XCMG Telescopic Handler Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Telescopic Handler Report
Table Data Sources Of Telescopic Handler Report
Table Major Assumptions Of Telescopic Handler Report
Table Telescopic Handler Classification
Table Telescopic Handler Applications List
Table Drivers Of Telescopic Handler Market
Table Restraints Of Telescopic Handler Market
Table Opportunities Of Telescopic Handler Market
Table Threats Of Telescopic Handler Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Telescopic Handler
Table Cost Structure Analysis Of Telescopic Handler
Table Key End Users List
Table Latest News Of Telescopic Handler Market
Table Merger And Acquisition List
Table Planned/Future Project Of Telescopic Handler Market
Table Policy Of Telescopic Handler Market
Table 2020-2030 Regional Export Of Telescopic Handler
Table 2020-2030 Regional Import Of Telescopic Handler
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Telescopic Handler Market Size And Market Volume List
Table 2020-2030 North America Telescopic Handler Demand List By Application
Table 2020-2025 North America Telescopic Handler Key Players Sales List
Table 2020-2025 North America Telescopic Handler Key Players Market Share List
Table 2020-2030 North America Telescopic Handler Demand List By Type
Table 2020-2025 North America Telescopic Handler Price List By Type
Table 2020-2030 United States Telescopic Handler Market Size And Market Volume List
Table 2020-2030 United States Telescopic Handler Import & Export List
Table 2020-2030 Canada Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Canada Telescopic Handler Import & Export List
Table 2020-2030 Mexico Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Mexico Telescopic Handler Import & Export List
Table 2020-2030 South America Telescopic Handler Market Size And Market Volume List
Table 2020-2030 South America Telescopic Handler Demand List By Application
Table 2020-2025 South America Telescopic Handler Key Players Sales List
Table 2020-2025 South America Telescopic Handler Key Players Market Share List
Table 2020-2030 South America Telescopic Handler Demand List By Type
Table 2020-2025 South America Telescopic Handler Price List By Type
Table 2020-2030 Brazil Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Brazil Telescopic Handler Import & Export List
Table 2020-2030 Argentina Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Argentina Telescopic Handler Import & Export List
Table 2020-2030 Chile Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Chile Telescopic Handler Import & Export List
Table 2020-2030 Peru Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Peru Telescopic Handler Import & Export List
Table 2020-2030 Asia & Pacific Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Telescopic Handler Demand List By Application
Table 2020-2025 Asia & Pacific Telescopic Handler Key Players Sales List
Table 2020-2025 Asia & Pacific Telescopic Handler Key Players Market Share List
Table 2020-2030 Asia & Pacific Telescopic Handler Demand List By Type
Table 2020-2025 Asia & Pacific Telescopic Handler Price List By Type
Table 2020-2030 China Telescopic Handler Market Size And Market Volume List
Table 2020-2030 China Telescopic Handler Import & Export List
Table 2020-2030 India Telescopic Handler Market Size And Market Volume List
Table 2020-2030 India Telescopic Handler Import & Export List
Table 2020-2030 Japan Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Japan Telescopic Handler Import & Export List
Table 2020-2030 South Korea Telescopic Handler Market Size And Market Volume List
Table 2020-2030 South Korea Telescopic Handler Import & Export List
Table 2020-2030 Southeast Asia Telescopic Handler Market Size List
Table 2020-2030 Southeast Asia Telescopic Handler Market Volume List
Table 2020-2030 Southeast Asia Telescopic Handler Import List
Table 2020-2030 Southeast Asia Telescopic Handler Export List
Table 2020-2030 Australia Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Australia Telescopic Handler Import & Export List
Table 2020-2030 Europe Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Europe Telescopic Handler Demand List By Application
Table 2020-2025 Europe Telescopic Handler Key Players Sales List
Table 2020-2025 Europe Telescopic Handler Key Players Market Share List
Table 2020-2030 Europe Telescopic Handler Demand List By Type
Table 2020-2025 Europe Telescopic Handler Price List By Type
Table 2020-2030 Germany Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Germany Telescopic Handler Import & Export List
Table 2020-2030 France Telescopic Handler Market Size And Market Volume List
Table 2020-2030 France Telescopic Handler Import & Export List
Table 2020-2030 United Kingdom Telescopic Handler Market Size And Market Volume List
Table 2020-2030 United Kingdom Telescopic Handler Import & Export List
Table 2020-2030 Italy Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Italy Telescopic Handler Import & Export List
Table 2020-2030 Spain Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Spain Telescopic Handler Import & Export List
Table 2020-2030 Belgium Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Belgium Telescopic Handler Import & Export List
Table 2020-2030 Netherlands Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Netherlands Telescopic Handler Import & Export List
Table 2020-2030 Austria Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Austria Telescopic Handler Import & Export List
Table 2020-2030 Poland Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Poland Telescopic Handler Import & Export List
Table 2020-2030 Russia Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Russia Telescopic Handler Import & Export List
Table 2020-2030 Mea Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Mea Telescopic Handler Demand List By Application
Table 2020-2025 Mea Telescopic Handler Key Players Sales List
Table 2020-2025 Mea Telescopic Handler Key Players Market Share List
Table 2020-2030 Mea Telescopic Handler Demand List By Type
Table 2020-2025 Mea Telescopic Handler Price List By Type
Table 2020-2030 Egypt Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Egypt Telescopic Handler Import & Export List
Table 2020-2030 Israel Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Israel Telescopic Handler Import & Export List
Table 2020-2030 South Africa Telescopic Handler Market Size And Market Volume List
Table 2020-2030 South Africa Telescopic Handler Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Telescopic Handler Import & Export List
Table 2020-2030 Turkey Telescopic Handler Market Size And Market Volume List
Table 2020-2030 Turkey Telescopic Handler Import & Export List
Table 2020-2025 Global Telescopic Handler Market Size List By Region
Table 2020-2025 Global Telescopic Handler Market Size Share List By Region
Table 2020-2025 Global Telescopic Handler Market Volume List By Region
Table 2020-2025 Global Telescopic Handler Market Volume Share List By Region
Table 2020-2025 Global Telescopic Handler Demand List By Application
Table 2020-2025 Global Telescopic Handler Demand Market Share List By Application
Table 2020-2025 Global Telescopic Handler Key Vendors Sales List
Table 2020-2025 Global Telescopic Handler Key Vendors Sales Share List
Table 2020-2025 Global Telescopic Handler Key Vendors Revenue List
Table 2020-2025 Global Telescopic Handler Key Vendors Revenue Share List
Table 2020-2025 Global Telescopic Handler Demand List By Type
Table 2020-2025 Global Telescopic Handler Demand Market Share List By Type
Table 2020-2025 Regional Telescopic Handler Price List
Table 2025-2030 Global Telescopic Handler Market Size List By Region
Table 2025-2030 Global Telescopic Handler Market Size Share List By Region
Table 2025-2030 Global Telescopic Handler Market Volume List By Region
Table 2025-2030 Global Telescopic Handler Market Volume Share List By Region
Table 2025-2030 Global Telescopic Handler Demand List By Application
Table 2025-2030 Global Telescopic Handler Demand Market Share List By Application
Table 2025-2030 Global Telescopic Handler Key Vendors Sales List
Table 2025-2030 Global Telescopic Handler Key Vendors Sales Share List
Table 2025-2030 Global Telescopic Handler Key Vendors Revenue List
Table 2025-2030 Global Telescopic Handler Key Vendors Revenue Share List
Table 2025-2030 Global Telescopic Handler Demand List By Type
Table 2025-2030 Global Telescopic Handler Demand Market Share List By Type
Table 2025-2030 Telescopic Handler Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Telescopic Handler Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Telescopic Handler Market Size And Cagr
Figure 2020-2030 North America Telescopic Handler Market Volume And Cagr
Figure 2020-2030 South America Telescopic Handler Market Size And Cagr
Figure 2020-2030 South America Telescopic Handler Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Telescopic Handler Market Size And Cagr
Figure 2020-2030 Asia & Pacific Telescopic Handler Market Volume And Cagr
Figure 2020-2030 Europe Telescopic Handler Market Size And Cagr
Figure 2020-2030 Europe Telescopic Handler Market Volume And Cagr
Figure 2020-2030 Mea Telescopic Handler Market Size And Cagr
Figure 2020-2030 Mea Telescopic Handler Market Volume And Cagr
Figure 2020-2025 Global Telescopic Handler Market Volume And Growth Rate
Figure 2020-2025 Global Telescopic Handler Market Size And Growth Rate
Figure 2025-2030 Global Telescopic Handler Market Volume And Growth Rate
Figure 2025-2030 Global Telescopic Handler Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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