Excavator Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type

By: HDIN Research Published: 2025-07-13 Pages: 113
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Excavator Market Summary

Introduction
Excavators are versatile construction machines used for digging and material handling in infrastructure, mining, landscaping, and other applications. Available in mini, small, medium-sized, and large-sized types, excavators are valued for their precision, power, and adaptability with various attachments. The industry is characterized by its essential role in construction and resource extraction, driven by global urbanization and industrial growth. Key trends include the adoption of electric and hybrid excavators, advanced telematics for efficiency, and autonomous systems for safety. The market is propelled by large-scale infrastructure projects, particularly in Asia Pacific, and increasing demand for sustainable equipment to meet environmental regulations.

Market Size and Growth Forecast
The global Excavator market was valued at USD 45.2–72.6 billion in 2024, with an estimated CAGR of 5.0%–7.0% from 2025 to 2030, driven by infrastructure and mining demands.

Regional Analysis
North America is projected to grow at a CAGR of 4.8%–6.8%, with the U.S. leading due to its construction and mining sectors, focusing on electric and autonomous excavators.
Europe is expected to achieve a CAGR of 4.5%–6.5%, with Germany driving demand through its emphasis on sustainable construction technologies.
Asia Pacific is anticipated to record the highest growth at 5.5%–7.5%, led by China and India, where infrastructure and mining projects fuel demand, with trends toward large-sized excavators.
Rest of the World, particularly Brazil, is expected to grow at 4.3%–6.3%, with trends toward urban development and mining applications.

Type Analysis
Mini Excavators are estimated to grow at a CAGR of 5.0%–7.0%, valued for their compact size in urban projects, with trends toward electric models.
Small Excavators are projected to grow at 4.8%–6.8%, used in landscaping, with innovations in fuel efficiency.
Medium-sized Excavators are anticipated to grow at 5.0%–7.0%, favored for general construction, with advancements in telematics.
Large-sized Excavators are projected to grow at 5.3%–7.3%, critical for mining, with trends toward autonomous systems.

Key Market Players
Caterpillar, headquartered in Deerfield, Illinois, USA, produces excavators for mining, known for its advanced autonomous technologies.
John Deere, based in Moline, Illinois, USA, offers excavators for construction, emphasizing operator comfort and efficiency.
Komatsu, headquartered in Tokyo, Japan, provides excavators for infrastructure, focusing on precision and durability.
Hitachi, based in Tokyo, Japan, produces excavators for mining, known for its robust engineering.
Volvo, headquartered in Gothenburg, Sweden, offers excavators for urban projects, emphasizing sustainable designs.
XCMG, based in Xuzhou, China, provides excavators for large-scale infrastructure, known for its cost-competitive solutions.
Sany, headquartered in Changsha, China, produces excavators for mining, emphasizing high-capacity machines.
Liebherr, based in Bulle, Switzerland, offers excavators for heavy-duty applications, focusing on innovative technologies.
Doosan Infracore, headquartered in Seoul, South Korea, provides excavators for construction, known for its advanced systems.
JCB, based in Rocester, UK, produces excavators for landscaping, emphasizing versatile designs.
Mecalac, headquartered in Annecy-le-Vieux, France, offers excavators for urban worksites, focusing on compact solutions.
Zoomlion, based in Changsha, China, provides excavators for infrastructure, known for its scalable operations.
Kobelco Construction Machinery, headquartered in Tokyo, Japan, produces excavators for construction, emphasizing precision manufacturing.
CNH Industrial, based in London, UK, offers excavators for mining, focusing on sustainable solutions.
Sumitomo Heavy Industries, headquartered in Tokyo, Japan, provides excavators for infrastructure, known for its advanced automation.
Hyundai, based in Seoul, South Korea, produces excavators for construction, emphasizing innovative designs.
Liugong, headquartered in Liuzhou, China, offers excavators for road projects, known for its cost-effective production.
Shantui, based in Jining, China, provides excavators for mining, emphasizing large-scale operations.
BEML, headquartered in Bengaluru, India, produces excavators for infrastructure, focusing on indigenous manufacturing.
Kato Works, based in Tokyo, Japan, offers excavators for urban projects, known for its compact designs.

Porter’s Five Forces Analysis
● The threat of new entrants is low; high capital costs and technical expertise create barriers.
● The threat of substitutes is low; alternative equipment cannot fully replace excavators’ digging capabilities.
● Buyer power is moderate; construction firms negotiate pricing, but specialized features limit leverage.
● Supplier power is low; components are widely available, reducing supplier influence.
● Competitive rivalry is high; players differentiate through automation, eco-friendly designs, and global reach.

Market Opportunities and Challenges
Opportunities
● Global infrastructure projects drive demand for advanced excavators.
● Adoption of electric and autonomous excavators enhances market potential.
● Emerging markets in Asia Pacific offer growth due to urbanization.
Challenges
● High costs for advanced excavators limit adoption in developing regions.
● Regulatory scrutiny on emissions increases compliance costs.
● Skilled operator shortages for automated systems pose challenges.

Growth Trend Analysis
The Excavator market is experiencing robust growth, driven by infrastructure and mining demands. On September 4, 2024, Epiroc acquired ACB+, a manufacturer of construction attachments, enhancing its excavator offerings. On September 17, 2024, JCB unveiled the 370X, its most powerful tracked excavator for the 35–40-ton sector. On October 3, 2024, KM Schakt purchased a Hitachi ZX155W-7 wheeled excavator, expanding its fleet in Sweden. On April 7, 2025, Komatsu debuted the PC220LCi-12 hydraulic excavator at bauma 2025, featuring advanced technology. On April 3, 2025, Case Construction Equipment launched four new mini excavators, including an electric model for light construction. On June 10, 2025, Fayat Group acquired Mecalac Group, adding compact excavators to its portfolio. On June 10, 2025, Komatsu acquired Core Machinery, expanding its dealership network in the U.S. Southwest. On June 30, 2025, Alamo Group acquired Ring-O-Matic, enhancing its industrial equipment offerings. These developments align with a projected CAGR of 5.0%–7.0% through 2030, reflecting the industry’s focus on innovation and sustainability.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Excavator Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Excavator by Region
8.2 Import of Excavator by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Excavator Market in North America (2020-2030)
9.1 Excavator Market Size
9.2 Excavator Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Excavator Market in South America (2020-2030)
10.1 Excavator Market Size
10.2 Excavator Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Excavator Market in Asia & Pacific (2020-2030)
11.1 Excavator Market Size
11.2 Excavator Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Excavator Market in Europe (2020-2030)
12.1 Excavator Market Size
12.2 Excavator Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Excavator Market in MEA (2020-2030)
13.1 Excavator Market Size
13.2 Excavator Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Excavator Market (2020-2025)
14.1 Excavator Market Size
14.2 Excavator Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Excavator Market Forecast (2025-2030)
15.1 Excavator Market Size Forecast
15.2 Excavator Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Caterpillar
15.1.1 Company Profile
15.1.2 Main Business and Excavator Information
15.1.3 SWOT Analysis of Caterpillar
15.1.4 Caterpillar Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 John Deere
15.2.1 Company Profile
15.2.2 Main Business and Excavator Information
15.2.3 SWOT Analysis of John Deere
15.2.4 John Deere Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Komatsu
15.3.1 Company Profile
15.3.2 Main Business and Excavator Information
15.3.3 SWOT Analysis of Komatsu
15.3.4 Komatsu Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Hitachi
15.4.1 Company Profile
15.4.2 Main Business and Excavator Information
15.4.3 SWOT Analysis of Hitachi
15.4.4 Hitachi Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Volvo
15.5.1 Company Profile
15.5.2 Main Business and Excavator Information
15.5.3 SWOT Analysis of Volvo
15.5.4 Volvo Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 XCMG
15.6.1 Company Profile
15.6.2 Main Business and Excavator Information
15.6.3 SWOT Analysis of XCMG
15.6.4 XCMG Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Sany
15.7.1 Company Profile
15.7.2 Main Business and Excavator Information
15.7.3 SWOT Analysis of Sany
15.7.4 Sany Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Liebherr
15.8.1 Company Profile
15.8.2 Main Business and Excavator Information
15.8.3 SWOT Analysis of Liebherr
15.8.4 Liebherr Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Doosan Infracore
15.9.1 Company Profile
15.9.2 Main Business and Excavator Information
15.9.3 SWOT Analysis of Doosan Infracore
15.9.4 Doosan Infracore Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 JCB
15.10.1 Company Profile
15.10.2 Main Business and Excavator Information
15.10.3 SWOT Analysis of JCB
15.10.4 JCB Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Mecalac
15.11.1 Company Profile
15.11.2 Main Business and Excavator Information
15.11.3 SWOT Analysis of Mecalac
15.11.4 Mecalac Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Zoomlion
15.12.1 Company Profile
15.12.2 Main Business and Excavator Information
15.12.3 SWOT Analysis of Zoomlion
15.12.4 Zoomlion Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 Kobelco Construction Machinery
15.13.1 Company Profile
15.13.2 Main Business and Excavator Information
15.13.3 SWOT Analysis of Kobelco Construction Machinery
15.13.4 Kobelco Construction Machinery Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.14 CNH Industrial
15.14.1 Company Profile
15.14.2 Main Business and Excavator Information
15.14.3 SWOT Analysis of CNH Industrial
15.14.4 CNH Industrial Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.15 Sumitomo Heavy Industries
15.15.1 Company Profile
15.15.2 Main Business and Excavator Information
15.15.3 SWOT Analysis of Sumitomo Heavy Industries
15.15.4 Sumitomo Heavy Industries Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
15.16 Hyundai
15.16.1 Company Profile
15.16.2 Main Business and Excavator Information
15.16.3 SWOT Analysis of Hyundai
15.16.4 Hyundai Excavator Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Excavator Report
Table Data Sources Of Excavator Report
Table Major Assumptions Of Excavator Report
Table Excavator Classification
Table Excavator Applications List
Table Drivers Of Excavator Market
Table Restraints Of Excavator Market
Table Opportunities Of Excavator Market
Table Threats Of Excavator Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Excavator
Table Cost Structure Analysis Of Excavator
Table Key End Users List
Table Latest News Of Excavator Market
Table Merger And Acquisition List
Table Planned/Future Project Of Excavator Market
Table Policy Of Excavator Market
Table 2020-2030 Regional Export Of Excavator
Table 2020-2030 Regional Import Of Excavator
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Excavator Market Size And Market Volume List
Table 2020-2030 North America Excavator Demand List By Application
Table 2020-2025 North America Excavator Key Players Sales List
Table 2020-2025 North America Excavator Key Players Market Share List
Table 2020-2030 North America Excavator Demand List By Type
Table 2020-2025 North America Excavator Price List By Type
Table 2020-2030 United States Excavator Market Size And Market Volume List
Table 2020-2030 United States Excavator Import & Export List
Table 2020-2030 Canada Excavator Market Size And Market Volume List
Table 2020-2030 Canada Excavator Import & Export List
Table 2020-2030 Mexico Excavator Market Size And Market Volume List
Table 2020-2030 Mexico Excavator Import & Export List
Table 2020-2030 South America Excavator Market Size And Market Volume List
Table 2020-2030 South America Excavator Demand List By Application
Table 2020-2025 South America Excavator Key Players Sales List
Table 2020-2025 South America Excavator Key Players Market Share List
Table 2020-2030 South America Excavator Demand List By Type
Table 2020-2025 South America Excavator Price List By Type
Table 2020-2030 Brazil Excavator Market Size And Market Volume List
Table 2020-2030 Brazil Excavator Import & Export List
Table 2020-2030 Argentina Excavator Market Size And Market Volume List
Table 2020-2030 Argentina Excavator Import & Export List
Table 2020-2030 Chile Excavator Market Size And Market Volume List
Table 2020-2030 Chile Excavator Import & Export List
Table 2020-2030 Peru Excavator Market Size And Market Volume List
Table 2020-2030 Peru Excavator Import & Export List
Table 2020-2030 Asia & Pacific Excavator Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Excavator Demand List By Application
Table 2020-2025 Asia & Pacific Excavator Key Players Sales List
Table 2020-2025 Asia & Pacific Excavator Key Players Market Share List
Table 2020-2030 Asia & Pacific Excavator Demand List By Type
Table 2020-2025 Asia & Pacific Excavator Price List By Type
Table 2020-2030 China Excavator Market Size And Market Volume List
Table 2020-2030 China Excavator Import & Export List
Table 2020-2030 India Excavator Market Size And Market Volume List
Table 2020-2030 India Excavator Import & Export List
Table 2020-2030 Japan Excavator Market Size And Market Volume List
Table 2020-2030 Japan Excavator Import & Export List
Table 2020-2030 South Korea Excavator Market Size And Market Volume List
Table 2020-2030 South Korea Excavator Import & Export List
Table 2020-2030 Southeast Asia Excavator Market Size List
Table 2020-2030 Southeast Asia Excavator Market Volume List
Table 2020-2030 Southeast Asia Excavator Import List
Table 2020-2030 Southeast Asia Excavator Export List
Table 2020-2030 Australia Excavator Market Size And Market Volume List
Table 2020-2030 Australia Excavator Import & Export List
Table 2020-2030 Europe Excavator Market Size And Market Volume List
Table 2020-2030 Europe Excavator Demand List By Application
Table 2020-2025 Europe Excavator Key Players Sales List
Table 2020-2025 Europe Excavator Key Players Market Share List
Table 2020-2030 Europe Excavator Demand List By Type
Table 2020-2025 Europe Excavator Price List By Type
Table 2020-2030 Germany Excavator Market Size And Market Volume List
Table 2020-2030 Germany Excavator Import & Export List
Table 2020-2030 France Excavator Market Size And Market Volume List
Table 2020-2030 France Excavator Import & Export List
Table 2020-2030 United Kingdom Excavator Market Size And Market Volume List
Table 2020-2030 United Kingdom Excavator Import & Export List
Table 2020-2030 Italy Excavator Market Size And Market Volume List
Table 2020-2030 Italy Excavator Import & Export List
Table 2020-2030 Spain Excavator Market Size And Market Volume List
Table 2020-2030 Spain Excavator Import & Export List
Table 2020-2030 Belgium Excavator Market Size And Market Volume List
Table 2020-2030 Belgium Excavator Import & Export List
Table 2020-2030 Netherlands Excavator Market Size And Market Volume List
Table 2020-2030 Netherlands Excavator Import & Export List
Table 2020-2030 Austria Excavator Market Size And Market Volume List
Table 2020-2030 Austria Excavator Import & Export List
Table 2020-2030 Poland Excavator Market Size And Market Volume List
Table 2020-2030 Poland Excavator Import & Export List
Table 2020-2030 Russia Excavator Market Size And Market Volume List
Table 2020-2030 Russia Excavator Import & Export List
Table 2020-2030 Mea Excavator Market Size And Market Volume List
Table 2020-2030 Mea Excavator Demand List By Application
Table 2020-2025 Mea Excavator Key Players Sales List
Table 2020-2025 Mea Excavator Key Players Market Share List
Table 2020-2030 Mea Excavator Demand List By Type
Table 2020-2025 Mea Excavator Price List By Type
Table 2020-2030 Egypt Excavator Market Size And Market Volume List
Table 2020-2030 Egypt Excavator Import & Export List
Table 2020-2030 Israel Excavator Market Size And Market Volume List
Table 2020-2030 Israel Excavator Import & Export List
Table 2020-2030 South Africa Excavator Market Size And Market Volume List
Table 2020-2030 South Africa Excavator Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Excavator Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Excavator Import & Export List
Table 2020-2030 Turkey Excavator Market Size And Market Volume List
Table 2020-2030 Turkey Excavator Import & Export List
Table 2020-2025 Global Excavator Market Size List By Region
Table 2020-2025 Global Excavator Market Size Share List By Region
Table 2020-2025 Global Excavator Market Volume List By Region
Table 2020-2025 Global Excavator Market Volume Share List By Region
Table 2020-2025 Global Excavator Demand List By Application
Table 2020-2025 Global Excavator Demand Market Share List By Application
Table 2020-2025 Global Excavator Key Vendors Sales List
Table 2020-2025 Global Excavator Key Vendors Sales Share List
Table 2020-2025 Global Excavator Key Vendors Revenue List
Table 2020-2025 Global Excavator Key Vendors Revenue Share List
Table 2020-2025 Global Excavator Demand List By Type
Table 2020-2025 Global Excavator Demand Market Share List By Type
Table 2020-2025 Regional Excavator Price List
Table 2025-2030 Global Excavator Market Size List By Region
Table 2025-2030 Global Excavator Market Size Share List By Region
Table 2025-2030 Global Excavator Market Volume List By Region
Table 2025-2030 Global Excavator Market Volume Share List By Region
Table 2025-2030 Global Excavator Demand List By Application
Table 2025-2030 Global Excavator Demand Market Share List By Application
Table 2025-2030 Global Excavator Key Vendors Sales List
Table 2025-2030 Global Excavator Key Vendors Sales Share List
Table 2025-2030 Global Excavator Key Vendors Revenue List
Table 2025-2030 Global Excavator Key Vendors Revenue Share List
Table 2025-2030 Global Excavator Demand List By Type
Table 2025-2030 Global Excavator Demand Market Share List By Type
Table 2025-2030 Excavator Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Excavator Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Excavator Market Size And Cagr
Figure 2020-2030 North America Excavator Market Volume And Cagr
Figure 2020-2030 South America Excavator Market Size And Cagr
Figure 2020-2030 South America Excavator Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Excavator Market Size And Cagr
Figure 2020-2030 Asia & Pacific Excavator Market Volume And Cagr
Figure 2020-2030 Europe Excavator Market Size And Cagr
Figure 2020-2030 Europe Excavator Market Volume And Cagr
Figure 2020-2030 Mea Excavator Market Size And Cagr
Figure 2020-2030 Mea Excavator Market Volume And Cagr
Figure 2020-2025 Global Excavator Market Volume And Growth Rate
Figure 2020-2025 Global Excavator Market Size And Growth Rate
Figure 2025-2030 Global Excavator Market Volume And Growth Rate
Figure 2025-2030 Global Excavator Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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