Power Generation Rental Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
Power Generation Rental involves leasing generators and related equipment for temporary power needs in construction, industrial, government, entertainment, and other applications. The industry is characterized by its flexibility, rapid deployment, and ability to provide reliable power solutions in remote or emergency settings. Key trends include the adoption of hybrid and renewable energy generators, advanced telematics for monitoring, and compact designs for portability. The market is propelled by infrastructure projects, disaster recovery needs, and industrial growth, particularly in North America and Asia Pacific, with increasing demand for sustainable power solutions.
Market Size and Growth Forecast
The global Power Generation Rental market was valued at USD 7.1–12.7 billion in 2024, with an estimated CAGR of 5.3%–7.3% from 2025 to 2030, driven by construction and industrial demands.
Regional Analysis
North America is projected to grow at a CAGR of 5.0%–7.0%, with the U.S. leading due to its construction and disaster recovery needs, focusing on hybrid generators.
Europe is expected to achieve a CAGR of 4.8%–6.8%, with the UK driving demand through its emphasis on renewable energy rentals.
Asia Pacific is anticipated to record the highest growth at 5.5%–7.5%, led by China and India, where industrial and infrastructure projects fuel demand, with trends toward portable generators.
Rest of the World, particularly Brazil, is expected to grow at 4.5%–6.5%, with trends toward government and entertainment applications.
Application Analysis
Construction applications are estimated to grow at a CAGR of 5.3%–7.3%, driven by infrastructure projects, with trends toward hybrid generators.
Industrial applications are projected to grow at 5.0%–7.0%, supported by manufacturing growth, with innovations in telematics.
Government and entertainment applications are expected to grow at 4.8%–6.8%, with trends toward portable and renewable energy solutions.
Other applications, including emergency power, are projected to grow at 4.5%–6.5%, with trends toward compact designs.
Key Market Players
Caterpillar, headquartered in Deerfield, Illinois, USA, offers generator rentals for construction, known for its reliable power solutions.
Komatsu, based in Tokyo, Japan, provides generator rentals for industrial applications, emphasizing durability.
John Deere, headquartered in Moline, Illinois, USA, offers rentals for government projects, focusing on fuel efficiency.
XCMG, based in Xuzhou, China, provides generator rentals for infrastructure, known for its cost-competitive designs.
Volvo, headquartered in Gothenburg, Sweden, offers rentals for entertainment, emphasizing eco-friendly solutions.
Hitachi Construction Machinery, based in Tokyo, Japan, provides rentals for industrial applications, focusing on robust engineering.
Liebherr, headquartered in Bulle, Switzerland, offers generator rentals for construction, known for its high-capacity systems.
JCB, based in Rocester, UK, provides rentals for entertainment, emphasizing portable designs.
HD Hyundai Infracore, headquartered in Seoul, South Korea, offers rentals for industrial projects, known for its advanced systems.
Astra Veicoli Industriali S.p.A., based in Piacenza, Italy, provides rentals for construction, focusing on durable solutions.
Porter’s Five Forces Analysis
● The threat of new entrants is moderate; moderate capital costs attract regional players, but established fleets create barriers.
● The threat of substitutes is low; permanent power solutions are less flexible for temporary needs.
● Buyer power is high; customers compare pricing across providers, increasing competition.
● Supplier power is low; generator components are widely available, reducing supplier influence.
● Competitive rivalry is high; players differentiate through hybrid solutions, digital monitoring, and global networks.
Market Opportunities and Challenges
Opportunities
● Global infrastructure projects drive demand for power generation rentals.
● Adoption of hybrid and renewable generators enhances market potential.
● Emerging markets in Asia Pacific offer growth due to industrial expansion.
Challenges
● High maintenance costs for advanced generators impact profitability.
● Economic fluctuations affect rental demand in construction.
● Regulatory compliance for emissions increases operational costs.
Growth Trend Analysis
The Power Generation Rental market is growing steadily, driven by construction and industrial demands. On July 9, 2024, Solaris Oilfield Infrastructure acquired Mobile Energy Rentals for USD 200 million, enhancing its distributed power solutions. On July 12, 2024, Aggreko acquired Infiniti Energy, expanding its solar rental offerings. On August 26, 2024, ITOCHU’s subsidiary TRENDE acquired ONE Energy’s energy storage and solar rental businesses. On September 3, 2024, Generator Rental Services Limited was acquired, strengthening specialty power rental solutions. On January 22, 2025, T&T Power Group acquired All Generator Solutions Inc., expanding in Canada. On February 19, 2025, Sandbrook Capital acquired Intellirent, a leading power equipment rental provider. On April 28, 2025, Flotek acquired ProFrac’s mobile power generation assets, securing a USD 160 million revenue backlog. On May 5, 2025, ProFrac sold its mobile power generation assets to Flotek for USD 105 million. These developments align with a projected CAGR of 5.3%–7.3% through 2030, reflecting the industry’s focus on sustainability and flexibility.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Power Generation Rental Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Power Generation Rental Market in North America (2020-2030)
8.1 Power Generation Rental Market Size
8.2 Power Generation Rental Market by End Use
8.3 Competition by Players/Suppliers
8.4 Power Generation Rental Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Power Generation Rental Market in South America (2020-2030)
9.1 Power Generation Rental Market Size
9.2 Power Generation Rental Market by End Use
9.3 Competition by Players/Suppliers
9.4 Power Generation Rental Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Power Generation Rental Market in Asia & Pacific (2020-2030)
10.1 Power Generation Rental Market Size
10.2 Power Generation Rental Market by End Use
10.3 Competition by Players/Suppliers
10.4 Power Generation Rental Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Power Generation Rental Market in Europe (2020-2030)
11.1 Power Generation Rental Market Size
11.2 Power Generation Rental Market by End Use
11.3 Competition by Players/Suppliers
11.4 Power Generation Rental Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Power Generation Rental Market in MEA (2020-2030)
12.1 Power Generation Rental Market Size
12.2 Power Generation Rental Market by End Use
12.3 Competition by Players/Suppliers
12.4 Power Generation Rental Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Power Generation Rental Market (2020-2025)
13.1 Power Generation Rental Market Size
13.2 Power Generation Rental Market by End Use
13.3 Competition by Players/Suppliers
13.4 Power Generation Rental Market Size by Type
Chapter 14 Global Power Generation Rental Market Forecast (2025-2030)
14.1 Power Generation Rental Market Size Forecast
14.2 Power Generation Rental Application Forecast
14.3 Competition by Players/Suppliers
14.4 Power Generation Rental Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Caterpillar
15.1.1 Company Profile
15.1.2 Main Business and Power Generation Rental Information
15.1.3 SWOT Analysis of Caterpillar
15.1.4 Caterpillar Power Generation Rental Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Komatsu
15.2.1 Company Profile
15.2.2 Main Business and Power Generation Rental Information
15.2.3 SWOT Analysis of Komatsu
15.2.4 Komatsu Power Generation Rental Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 John Deere
15.3.1 Company Profile
15.3.2 Main Business and Power Generation Rental Information
15.3.3 SWOT Analysis of John Deere
15.3.4 John Deere Power Generation Rental Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 XCMG
15.4.1 Company Profile
15.4.2 Main Business and Power Generation Rental Information
15.4.3 SWOT Analysis of XCMG
15.4.4 XCMG Power Generation Rental Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Volvo
15.5.1 Company Profile
15.5.2 Main Business and Power Generation Rental Information
15.5.3 SWOT Analysis of Volvo
15.5.4 Volvo Power Generation Rental Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Hitachi Construction Machinery
15.6.1 Company Profile
15.6.2 Main Business and Power Generation Rental Information
15.6.3 SWOT Analysis of Hitachi Construction Machinery
15.6.4 Hitachi Construction Machinery Power Generation Rental Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Liebherr
15.7.1 Company Profile
15.7.2 Main Business and Power Generation Rental Information
15.7.3 SWOT Analysis of Liebherr
15.7.4 Liebherr Power Generation Rental Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 JCB
15.8.1 Company Profile
15.8.2 Main Business and Power Generation Rental Information
15.8.3 SWOT Analysis of JCB
15.8.4 JCB Power Generation Rental Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 HD Hyundai Infracore
15.9.1 Company Profile
15.9.2 Main Business and Power Generation Rental Information
15.9.3 SWOT Analysis of HD Hyundai Infracore
15.9.4 HD Hyundai Infracore Power Generation Rental Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Astra Veicoli Industriali S.p.A.
15.10.1 Company Profile
15.10.2 Main Business and Power Generation Rental Information
15.10.3 SWOT Analysis of Astra Veicoli Industriali S.p.A.
15.10.4 Astra Veicoli Industriali S.p.A. Power Generation Rental Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Power Generation Rental Report
Table Data Sources Of Power Generation Rental Report
Table Major Assumptions Of Power Generation Rental Report
Table Power Generation Rental Classification
Table Power Generation Rental Applications
Table Drivers Of Power Generation Rental Market
Table Restraints Of Power Generation Rental Market
Table Opportunities Of Power Generation Rental Market
Table Threats Of Power Generation Rental Market
Table Raw Materials Suppliers
Table Different Production Methods Of Power Generation Rental
Table Cost Structure Analysis Of Power Generation Rental
Table Key End Users
Table Latest News Of Power Generation Rental Market
Table Merger And Acquisition
Table Planned/Future Project Of Power Generation Rental Market
Table Policy Of Power Generation Rental Market
Table 2020-2030 North America Power Generation Rental Market Size
Table 2020-2030 North America Power Generation Rental Market Size By Application
Table 2020-2025 North America Power Generation Rental Key Players Revenue
Table 2020-2025 North America Power Generation Rental Key Players Market Share
Table 2020-2030 North America Power Generation Rental Market Size By Type
Table 2020-2030 United States Power Generation Rental Market Size
Table 2020-2030 Canada Power Generation Rental Market Size
Table 2020-2030 Mexico Power Generation Rental Market Size
Table 2020-2030 South America Power Generation Rental Market Size
Table 2020-2030 South America Power Generation Rental Market Size By Application
Table 2020-2025 South America Power Generation Rental Key Players Revenue
Table 2020-2025 South America Power Generation Rental Key Players Market Share
Table 2020-2030 South America Power Generation Rental Market Size By Type
Table 2020-2030 Brazil Power Generation Rental Market Size
Table 2020-2030 Argentina Power Generation Rental Market Size
Table 2020-2030 Chile Power Generation Rental Market Size
Table 2020-2030 Peru Power Generation Rental Market Size
Table 2020-2030 Asia & Pacific Power Generation Rental Market Size
Table 2020-2030 Asia & Pacific Power Generation Rental Market Size By Application
Table 2020-2025 Asia & Pacific Power Generation Rental Key Players Revenue
Table 2020-2025 Asia & Pacific Power Generation Rental Key Players Market Share
Table 2020-2030 Asia & Pacific Power Generation Rental Market Size By Type
Table 2020-2030 China Power Generation Rental Market Size
Table 2020-2030 India Power Generation Rental Market Size
Table 2020-2030 Japan Power Generation Rental Market Size
Table 2020-2030 South Korea Power Generation Rental Market Size
Table 2020-2030 Southeast Asia Power Generation Rental Market Size
Table 2020-2030 Australia Power Generation Rental Market Size
Table 2020-2030 Europe Power Generation Rental Market Size
Table 2020-2030 Europe Power Generation Rental Market Size By Application
Table 2020-2025 Europe Power Generation Rental Key Players Revenue
Table 2020-2025 Europe Power Generation Rental Key Players Market Share
Table 2020-2030 Europe Power Generation Rental Market Size By Type
Table 2020-2030 Germany Power Generation Rental Market Size
Table 2020-2030 France Power Generation Rental Market Size
Table 2020-2030 United Kingdom Power Generation Rental Market Size
Table 2020-2030 Italy Power Generation Rental Market Size
Table 2020-2030 Spain Power Generation Rental Market Size
Table 2020-2030 Belgium Power Generation Rental Market Size
Table 2020-2030 Netherlands Power Generation Rental Market Size
Table 2020-2030 Austria Power Generation Rental Market Size
Table 2020-2030 Poland Power Generation Rental Market Size
Table 2020-2030 Russia Power Generation Rental Market Size
Table 2020-2030 Mea Power Generation Rental Market Size
Table 2020-2030 Mea Power Generation Rental Market Size By Application
Table 2020-2025 Mea Power Generation Rental Key Players Revenue
Table 2020-2025 Mea Power Generation Rental Key Players Market Share
Table 2020-2030 Mea Power Generation Rental Market Size By Type
Table 2020-2030 Egypt Power Generation Rental Market Size
Table 2020-2030 Israel Power Generation Rental Market Size
Table 2020-2030 South Africa Power Generation Rental Market Size
Table 2020-2030 Gulf Cooperation Council Countries Power Generation Rental Market Size
Table 2020-2030 Turkey Power Generation Rental Market Size
Table 2020-2025 Global Power Generation Rental Market Size By Region
Table 2020-2025 Global Power Generation Rental Market Size Share By Region
Table 2020-2025 Global Power Generation Rental Market Size By Application
Table 2020-2025 Global Power Generation Rental Market Share By Application
Table 2020-2025 Global Power Generation Rental Key Vendors Revenue
Table 2020-2025 Global Power Generation Rental Key Vendors Market Share
Table 2020-2025 Global Power Generation Rental Market Size By Type
Table 2020-2025 Global Power Generation Rental Market Share By Type
Table 2025-2030 Global Power Generation Rental Market Size By Region
Table 2025-2030 Global Power Generation Rental Market Size Share By Region
Table 2025-2030 Global Power Generation Rental Market Size By Application
Table 2025-2030 Global Power Generation Rental Market Share By Application
Table 2025-2030 Global Power Generation Rental Key Vendors Revenue
Table 2025-2030 Global Power Generation Rental Key Vendors Market Share
Table 2025-2030 Global Power Generation Rental Market Size By Type
Table 2025-2030 Power Generation Rental Global Market Share By Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Power Generation Rental Picture
Figure 2020-2030 North America Power Generation Rental Market Size And Cagr
Figure 2020-2030 South America Power Generation Rental Market Size And Cagr
Figure 2020-2030 Asia & Pacific Power Generation Rental Market Size And Cagr
Figure 2020-2030 Europe Power Generation Rental Market Size And Cagr
Figure 2020-2030 Mea Power Generation Rental Market Size And Cagr
Figure 2020-2025 Global Power Generation Rental Market Size And Growth Rate
Figure 2025-2030 Global Power Generation Rental Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |