Zinc Ammonium Chloride Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-07-13 Pages: 86
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Zinc Ammonium Chloride Market Summary

Introduction
Zinc Ammonium Chloride is a compound used primarily in zinc plating, metal welding, and other applications, valued for its fluxing properties and corrosion resistance. The industry is characterized by its role in metal treatment and industrial processes, particularly in galvanizing and soldering. Key trends include the adoption of eco-friendly plating solutions, increased demand for high-purity grades in welding, and advancements in corrosion-resistant coatings. The market is driven by global industrial growth, particularly in Asia Pacific, where manufacturing and construction sectors are expanding, and by rising demand for durable metal coatings.

Market Size and Growth Forecast
The global Zinc Ammonium Chloride market was valued at USD 110–180 million in 2024, with an estimated CAGR of 3.5%–5.5% from 2025 to 2030, driven by demand in zinc plating and metal welding.

Regional Analysis
North America is projected to grow at a CAGR of 3.3%–5.3%, with the U.S. leading due to its industrial and construction sectors, focusing on high-purity zinc ammonium chloride.
Europe is expected to achieve a CAGR of 3.0%–5.0%, with Germany driving demand through its emphasis on metal welding applications.
Asia Pacific is anticipated to record the highest growth at 4.0%–6.0%, led by China and India, where industrial and infrastructure projects fuel demand, with trends toward eco-friendly coatings.
Rest of the World, particularly Brazil, is expected to grow at 2.8%–4.8%, with trends toward zinc plating for industrial applications.

Application Analysis
Zinc plating applications are estimated to grow at a CAGR of 3.8%–5.8%, driven by galvanizing needs, with trends toward eco-friendly solutions.
Metal welding applications are projected to grow at 3.5%–5.5%, valued for fluxing properties, with innovations in high-purity grades.
Other applications, including agriculture, are expected to grow at 3.0%–5.0%, with trends toward nutrient additives.

Key Market Players
Toshin Chemical Industry, headquartered in Tokyo, Japan, produces zinc ammonium chloride for metal welding, known for its precision manufacturing.
TIB Chemicals AG, based in Mannheim, Germany, offers zinc ammonium chloride for zinc plating, emphasizing sustainable solutions.
Dongtai Coastal Zinc Industry Group, headquartered in Dongtai, China, provides zinc ammonium chloride for galvanizing, focusing on large-scale production.
Langfang Longyu Chemical, based in Langfang, China, produces zinc ammonium chloride for welding, known for its industrial applications.

Porter’s Five Forces Analysis
● The threat of new entrants is low; high production costs and regulatory barriers create significant entry barriers.
● The threat of substitutes is moderate; alternative fluxing agents compete, but zinc ammonium chloride’s properties maintain its edge.
● Buyer power is moderate; industrial clients negotiate pricing, but specialized applications limit leverage.
● Supplier power is low; zinc raw materials are widely available, reducing supplier influence.
● Competitive rivalry is moderate; players differentiate through purity and eco-friendly innovations.

Market Opportunities and Challenges
Opportunities
● Growing industrial and construction sectors drive demand for zinc ammonium chloride in galvanizing.
● Increasing focus on eco-friendly metal coatings enhances market potential.
● Emerging markets in Asia Pacific offer growth due to manufacturing expansion.
Challenges
● Stringent environmental regulations increase production costs.
● Fluctuating zinc prices impact profitability.
● Technical expertise requirements for high-purity grades pose challenges.

Growth Trend Analysis
The Zinc Ammonium Chloride market is growing steadily, driven by industrial demands. Langfang Longyu Chemical currently has a zinc ammonium chloride capacity of 2,400 tons, focusing on welding applications. Dongtai Coastal Zinc Industry Group maintains a zinc chloride capacity of 35,000 tons and zinc powder capacity of 10,000 tons, supporting its leadership in galvanizing. These developments align with a projected CAGR of 3.5%–5.5% through 2030, reflecting the industry’s focus on sustainability and industrial applications.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Zinc Ammonium Chloride Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Zinc Ammonium Chloride by Region
8.2 Import of Zinc Ammonium Chloride by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Zinc Ammonium Chloride Market in North America (2020-2030)
9.1 Zinc Ammonium Chloride Market Size
9.2 Zinc Ammonium Chloride Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Zinc Ammonium Chloride Market in South America (2020-2030)
10.1 Zinc Ammonium Chloride Market Size
10.2 Zinc Ammonium Chloride Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Zinc Ammonium Chloride Market in Asia & Pacific (2020-2030)
11.1 Zinc Ammonium Chloride Market Size
11.2 Zinc Ammonium Chloride Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Zinc Ammonium Chloride Market in Europe (2020-2030)
12.1 Zinc Ammonium Chloride Market Size
12.2 Zinc Ammonium Chloride Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Zinc Ammonium Chloride Market in MEA (2020-2030)
13.1 Zinc Ammonium Chloride Market Size
13.2 Zinc Ammonium Chloride Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Zinc Ammonium Chloride Market (2020-2030)
14.1 Zinc Ammonium Chloride Market Size
14.2 Zinc Ammonium Chloride Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Zinc Ammonium Chloride Market Forecast (2021-2026)
15.1 Zinc Ammonium Chloride Market Size Forecast
15.2 Zinc Ammonium Chloride Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Toshin Chemical Industry
15.1.1 Company Profile
15.1.2 Main Business and Zinc Ammonium Chloride Information
15.1.3 SWOT Analysis of Toshin Chemical Industry
15.1.4 Toshin Chemical Industry Zinc Ammonium Chloride Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 TIB Chemicals AG
15.2.1 Company Profile
15.2.2 Main Business and Zinc Ammonium Chloride Information
15.2.3 SWOT Analysis of TIB Chemicals AG
15.2.4 TIB Chemicals AG Zinc Ammonium Chloride Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Dongtai Coastal Zinc Industry Group
15.3.1 Company Profile
15.3.2 Main Business and Zinc Ammonium Chloride Information
15.3.3 SWOT Analysis of Dongtai Coastal Zinc Industry Group
15.3.4 Dongtai Coastal Zinc Industry Group Zinc Ammonium Chloride Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Langfang Longyu Chemical
15.4.1 Company Profile
15.4.2 Main Business and Zinc Ammonium Chloride Information
15.4.3 SWOT Analysis of Langfang Longyu Chemical
15.4.4 Langfang Longyu Chemical Zinc Ammonium Chloride Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Zinc Ammonium Chloride Report
Table Data Sources Of Zinc Ammonium Chloride Report
Table Major Assumptions Of Zinc Ammonium Chloride Report
Table Zinc Ammonium Chloride Classification
Table Zinc Ammonium Chloride Applications List
Table Drivers Of Zinc Ammonium Chloride Market
Table Restraints Of Zinc Ammonium Chloride Market
Table Opportunities Of Zinc Ammonium Chloride Market
Table Threats Of Zinc Ammonium Chloride Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Zinc Ammonium Chloride
Table Cost Structure Analysis Of Zinc Ammonium Chloride
Table Key End Users List
Table Latest News Of Zinc Ammonium Chloride Market
Table Merger And Acquisition List
Table Planned/Future Project Of Zinc Ammonium Chloride Market
Table Policy Of Zinc Ammonium Chloride Market
Table 2020-2030 Regional Export Of Zinc Ammonium Chloride
Table 2020-2030 Regional Import Of Zinc Ammonium Chloride
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 North America Zinc Ammonium Chloride Demand List By Application
Table 2020-2025 North America Zinc Ammonium Chloride Key Players Sales List
Table 2020-2025 North America Zinc Ammonium Chloride Key Players Market Share List
Table 2020-2030 North America Zinc Ammonium Chloride Demand List By Type
Table 2020-2025 North America Zinc Ammonium Chloride Price List By Type
Table 2020-2030 United States Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 United States Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Canada Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Canada Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Mexico Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Mexico Zinc Ammonium Chloride Import & Export List
Table 2020-2030 South America Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 South America Zinc Ammonium Chloride Demand List By Application
Table 2020-2025 South America Zinc Ammonium Chloride Key Players Sales List
Table 2020-2025 South America Zinc Ammonium Chloride Key Players Market Share List
Table 2020-2030 South America Zinc Ammonium Chloride Demand List By Type
Table 2020-2025 South America Zinc Ammonium Chloride Price List By Type
Table 2020-2030 Brazil Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Brazil Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Argentina Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Argentina Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Chile Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Chile Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Peru Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Peru Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Asia & Pacific Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Zinc Ammonium Chloride Demand List By Application
Table 2020-2025 Asia & Pacific Zinc Ammonium Chloride Key Players Sales List
Table 2020-2025 Asia & Pacific Zinc Ammonium Chloride Key Players Market Share List
Table 2020-2030 Asia & Pacific Zinc Ammonium Chloride Demand List By Type
Table 2020-2025 Asia & Pacific Zinc Ammonium Chloride Price List By Type
Table 2020-2030 China Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 China Zinc Ammonium Chloride Import & Export List
Table 2020-2030 India Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 India Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Japan Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Japan Zinc Ammonium Chloride Import & Export List
Table 2020-2030 South Korea Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 South Korea Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Southeast Asia Zinc Ammonium Chloride Market Size List
Table 2020-2030 Southeast Asia Zinc Ammonium Chloride Market Volume List
Table 2020-2030 Southeast Asia Zinc Ammonium Chloride Import List
Table 2020-2030 Southeast Asia Zinc Ammonium Chloride Export List
Table 2020-2030 Australia Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Australia Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Europe Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Europe Zinc Ammonium Chloride Demand List By Application
Table 2020-2025 Europe Zinc Ammonium Chloride Key Players Sales List
Table 2020-2025 Europe Zinc Ammonium Chloride Key Players Market Share List
Table 2020-2030 Europe Zinc Ammonium Chloride Demand List By Type
Table 2020-2025 Europe Zinc Ammonium Chloride Price List By Type
Table 2020-2030 Germany Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Germany Zinc Ammonium Chloride Import & Export List
Table 2020-2030 France Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 France Zinc Ammonium Chloride Import & Export List
Table 2020-2030 United Kingdom Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 United Kingdom Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Italy Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Italy Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Spain Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Spain Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Belgium Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Belgium Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Netherlands Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Netherlands Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Austria Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Austria Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Poland Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Poland Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Russia Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Russia Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Mea Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Mea Zinc Ammonium Chloride Demand List By Application
Table 2020-2025 Mea Zinc Ammonium Chloride Key Players Sales List
Table 2020-2025 Mea Zinc Ammonium Chloride Key Players Market Share List
Table 2020-2030 Mea Zinc Ammonium Chloride Demand List By Type
Table 2020-2025 Mea Zinc Ammonium Chloride Price List By Type
Table 2020-2030 Egypt Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Egypt Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Israel Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Israel Zinc Ammonium Chloride Import & Export List
Table 2020-2030 South Africa Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 South Africa Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Zinc Ammonium Chloride Import & Export List
Table 2020-2030 Turkey Zinc Ammonium Chloride Market Size And Market Volume List
Table 2020-2030 Turkey Zinc Ammonium Chloride Import & Export List
Table 2020-2025 Global Zinc Ammonium Chloride Market Size List By Region
Table 2020-2025 Global Zinc Ammonium Chloride Market Size Share List By Region
Table 2020-2025 Global Zinc Ammonium Chloride Market Volume List By Region
Table 2020-2025 Global Zinc Ammonium Chloride Market Volume Share List By Region
Table 2020-2025 Global Zinc Ammonium Chloride Demand List By Application
Table 2020-2025 Global Zinc Ammonium Chloride Demand Market Share List By Application
Table 2020-2025 Global Zinc Ammonium Chloride Capacity List
Table 2020-2025 Global Zinc Ammonium Chloride Key Vendors Capacity Share List
Table 2020-2025 Global Zinc Ammonium Chloride Key Vendors Production List
Table 2020-2025 Global Zinc Ammonium Chloride Key Vendors Production Share List
Table 2020-2025 Global Zinc Ammonium Chloride Key Vendors Production Value List
Table 2020-2025 Global Zinc Ammonium Chloride Key Vendors Production Value Share List
Table 2020-2025 Global Zinc Ammonium Chloride Demand List By Type
Table 2020-2025 Global Zinc Ammonium Chloride Demand Market Share List By Type
Table 2020-2025 Regional Zinc Ammonium Chloride Price List
Table 2025-2030 Global Zinc Ammonium Chloride Market Size List By Region
Table 2025-2030 Global Zinc Ammonium Chloride Market Size Share List By Region
Table 2025-2030 Global Zinc Ammonium Chloride Market Volume List By Region
Table 2025-2030 Global Zinc Ammonium Chloride Market Volume Share List By Region
Table 2025-2030 Global Zinc Ammonium Chloride Demand List By Application
Table 2025-2030 Global Zinc Ammonium Chloride Demand Market Share List By Application
Table 2025-2030 Global Zinc Ammonium Chloride Capacity List
Table 2025-2030 Global Zinc Ammonium Chloride Key Vendors Capacity Share List
Table 2025-2030 Global Zinc Ammonium Chloride Key Vendors Production List
Table 2025-2030 Global Zinc Ammonium Chloride Key Vendors Production Share List
Table 2025-2030 Global Zinc Ammonium Chloride Key Vendors Production Value List
Table 2025-2030 Global Zinc Ammonium Chloride Key Vendors Production Value Share List
Table 2025-2030 Global Zinc Ammonium Chloride Demand List By Type
Table 2025-2030 Global Zinc Ammonium Chloride Demand Market Share List By Type
Table 2025-2030 Zinc Ammonium Chloride Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Zinc Ammonium Chloride Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Zinc Ammonium Chloride Market Size And Cagr
Figure 2020-2030 North America Zinc Ammonium Chloride Market Volume And Cagr
Figure 2020-2030 South America Zinc Ammonium Chloride Market Size And Cagr
Figure 2020-2030 South America Zinc Ammonium Chloride Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Zinc Ammonium Chloride Market Size And Cagr
Figure 2020-2030 Asia & Pacific Zinc Ammonium Chloride Market Volume And Cagr
Figure 2020-2030 Europe Zinc Ammonium Chloride Market Size And Cagr
Figure 2020-2030 Europe Zinc Ammonium Chloride Market Volume And Cagr
Figure 2020-2030 Mea Zinc Ammonium Chloride Market Size And Cagr
Figure 2020-2030 Mea Zinc Ammonium Chloride Market Volume And Cagr
Figure 2020-2025 Global Zinc Ammonium Chloride Capacity Production And Growth Rate
Figure 2020-2025 Global Zinc Ammonium Chloride Production Value And Growth Rate
Figure 2025-2030 Global Zinc Ammonium Chloride Capacity Production And Growth Rate
Figure 2025-2030 Global Zinc Ammonium Chloride Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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