High Molecular Weight Polyester Resin Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-07-13 Pages: 78
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High Molecular Weight Polyester Resin Market Summary

Introduction
High Molecular Weight Polyester Resin is a specialized polymer known for its exceptional durability, adhesion, and chemical resistance, making it ideal for demanding applications such as coatings and adhesives. The industry is characterized by its focus on high-performance materials, driven by demand in packaging, automotive, and industrial sectors. Key trends include eco-friendly resin formulations, advancements in low-VOC coatings, and integration with sustainable manufacturing processes. The market is propelled by the growth of flexible packaging, increasing demand for high-performance coatings, and innovations in adhesive technologies.

Market Size and Growth Forecast
The global High Molecular Weight Polyester Resin market was valued at USD 480–730 million in 2024, with an estimated CAGR of 5.5%–7.5% from 2025 to 2030, driven by demand for durable coatings and adhesives.

Regional Analysis
North America is projected to grow at a CAGR of 5.2%–7.2%, with the U.S. leading due to its packaging and automotive sectors, focusing on sustainable resins.
Europe is expected to achieve a CAGR of 5.0%–7.0%, with Germany driving demand, emphasizing low-VOC coatings for industrial applications.
Asia Pacific is anticipated to record the highest growth at 6.0%–8.0%, driven by China and Japan, where packaging and construction industries fuel resin demand, with trends toward cost-effective production.
Rest of the World, particularly Brazil, is expected to grow at 4.8%–6.8%, with trends toward adhesive applications.

Application Analysis
Can coating applications are estimated to grow at a CAGR of 5.8%–7.8%, driven by the resin’s use in food and beverage cans, with trends favoring corrosion resistance.
Flexible packaging applications are projected to expand at 5.7%–7.7%, supported by high adhesion properties, with innovations in sustainable packaging.
Adhesive for thermal transfer film applications are expected to grow at 5.5%–7.5%, focusing on high-bond strength for labeling.
Steel plate coating applications are anticipated to rise at 5.6%–7.6%, driven by industrial demand for durable coatings.
Other applications, including specialty coatings, are expected to grow at 5.3%–7.3%, emphasizing niche uses.

Key Market Players
SK Chemicals, headquartered in Seongnam, South Korea, specializes in polyester resins for coatings and adhesives, known for eco-friendly innovations.
Mitsubishi Chemical, based in Tokyo, Japan, produces resins for industrial coatings, focusing on durability and performance.
Eternal Materials, based in Kaohsiung, Taiwan, offers resins for packaging and adhesives, emphasizing scalable production.
INGEVITY, headquartered in North Charleston, South Carolina, USA, provides resins for industrial applications, known for sustainable solutions.

Porter’s Five Forces Analysis
● The threat of new entrants is moderate; high technical expertise and capital costs create barriers, though demand attracts niche players.
● The threat of substitutes is moderate; alternative resins like epoxies compete, but polyester resins’ adhesion properties maintain their edge.
● Buyer power is moderate; large manufacturers in packaging negotiate pricing, but specialized applications limit leverage.
● Supplier power is low; raw materials are widely available, reducing supplier influence.
● Competitive rivalry is high; key players differentiate through sustainable and high-performance formulations.

Market Opportunities and Challenges
Opportunities
● Rising demand for sustainable packaging drives resin adoption in flexible packaging.
● Growth in industrial coatings offers opportunities for durable resin applications.
● Emerging markets in Asia Pacific provide expansion potential due to industrialization.
Challenges
● High production costs limit resin adoption in cost-sensitive applications.
● Regulatory scrutiny on chemical coatings increases compliance costs.
● Competition from alternative resins challenges market share.

Growth Trend Analysis
The High Molecular Weight Polyester Resin market is growing steadily, driven by demand for durable coatings and adhesives. On October 15, 2024, Avient Corporation showcased sustainable material solutions, including recycled-content TPEs, at Fakuma 2024, signaling advancements in eco-friendly resins. On January 20, 2025, Avient’s Dyneema® launched HB330 and HB332, enhancing high-performance applications with lightweight materials. On April 18, 2025, iGM Resins expanded its Omnivadd® range, introducing high-performance additives for resin durability. These developments align with a projected CAGR of 5.5%–7.5% through 2030, reflecting the resin’s growing role in sustainable applications.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 High Molecular Weight Polyester Resin Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of High Molecular Weight Polyester Resin by Region
8.2 Import of High Molecular Weight Polyester Resin by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast High Molecular Weight Polyester Resin Market in North America (2020-2030)
9.1 High Molecular Weight Polyester Resin Market Size
9.2 High Molecular Weight Polyester Resin Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast High Molecular Weight Polyester Resin Market in South America (2020-2030)
10.1 High Molecular Weight Polyester Resin Market Size
10.2 High Molecular Weight Polyester Resin Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast High Molecular Weight Polyester Resin Market in Asia & Pacific (2020-2030)
11.1 High Molecular Weight Polyester Resin Market Size
11.2 High Molecular Weight Polyester Resin Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast High Molecular Weight Polyester Resin Market in Europe (2020-2030)
12.1 High Molecular Weight Polyester Resin Market Size
12.2 High Molecular Weight Polyester Resin Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast High Molecular Weight Polyester Resin Market in MEA (2020-2030)
13.1 High Molecular Weight Polyester Resin Market Size
13.2 High Molecular Weight Polyester Resin Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global High Molecular Weight Polyester Resin Market (2020-2030)
14.1 High Molecular Weight Polyester Resin Market Size
14.2 High Molecular Weight Polyester Resin Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global High Molecular Weight Polyester Resin Market Forecast (2021-2026)
15.1 High Molecular Weight Polyester Resin Market Size Forecast
15.2 High Molecular Weight Polyester Resin Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 SK Chemicals
15.1.1 Company Profile
15.1.2 Main Business and High Molecular Weight Polyester Resin Information
15.1.3 SWOT Analysis of SK Chemicals
15.1.4 SK Chemicals High Molecular Weight Polyester Resin Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Mitsubishi Chemical
15.2.1 Company Profile
15.2.2 Main Business and High Molecular Weight Polyester Resin Information
15.2.3 SWOT Analysis of Mitsubishi Chemical
15.2.4 Mitsubishi Chemical High Molecular Weight Polyester Resin Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Eternal Material
15.3.1 Company Profile
15.3.2 Main Business and High Molecular Weight Polyester Resin Information
15.3.3 SWOT Analysis of Eternal Material
15.3.4 Eternal Material High Molecular Weight Polyester Resin Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 INGEVITY
15.4.1 Company Profile
15.4.2 Main Business and High Molecular Weight Polyester Resin Information
15.4.3 SWOT Analysis of INGEVITY
15.4.4 INGEVITY High Molecular Weight Polyester Resin Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of High Molecular Weight Polyester Resin Report
Table Data Sources Of High Molecular Weight Polyester Resin Report
Table Major Assumptions Of High Molecular Weight Polyester Resin Report
Table High Molecular Weight Polyester Resin Classification
Table High Molecular Weight Polyester Resin Applications List
Table Drivers Of High Molecular Weight Polyester Resin Market
Table Restraints Of High Molecular Weight Polyester Resin Market
Table Opportunities Of High Molecular Weight Polyester Resin Market
Table Threats Of High Molecular Weight Polyester Resin Market
Table Raw Materials Suppliers List
Table Different Production Methods Of High Molecular Weight Polyester Resin
Table Cost Structure Analysis Of High Molecular Weight Polyester Resin
Table Key End Users List
Table Latest News Of High Molecular Weight Polyester Resin Market
Table Merger And Acquisition List
Table Planned/Future Project Of High Molecular Weight Polyester Resin Market
Table Policy Of High Molecular Weight Polyester Resin Market
Table 2020-2030 Regional Export Of High Molecular Weight Polyester Resin
Table 2020-2030 Regional Import Of High Molecular Weight Polyester Resin
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 North America High Molecular Weight Polyester Resin Demand List By Application
Table 2020-2025 North America High Molecular Weight Polyester Resin Key Players Sales List
Table 2020-2025 North America High Molecular Weight Polyester Resin Key Players Market Share List
Table 2020-2030 North America High Molecular Weight Polyester Resin Demand List By Type
Table 2020-2025 North America High Molecular Weight Polyester Resin Price List By Type
Table 2020-2030 United States High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 United States High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Canada High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Canada High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Mexico High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Mexico High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 South America High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 South America High Molecular Weight Polyester Resin Demand List By Application
Table 2020-2025 South America High Molecular Weight Polyester Resin Key Players Sales List
Table 2020-2025 South America High Molecular Weight Polyester Resin Key Players Market Share List
Table 2020-2030 South America High Molecular Weight Polyester Resin Demand List By Type
Table 2020-2025 South America High Molecular Weight Polyester Resin Price List By Type
Table 2020-2030 Brazil High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Brazil High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Argentina High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Argentina High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Chile High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Chile High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Peru High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Peru High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Asia & Pacific High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Asia & Pacific High Molecular Weight Polyester Resin Demand List By Application
Table 2020-2025 Asia & Pacific High Molecular Weight Polyester Resin Key Players Sales List
Table 2020-2025 Asia & Pacific High Molecular Weight Polyester Resin Key Players Market Share List
Table 2020-2030 Asia & Pacific High Molecular Weight Polyester Resin Demand List By Type
Table 2020-2025 Asia & Pacific High Molecular Weight Polyester Resin Price List By Type
Table 2020-2030 China High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 China High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 India High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 India High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Japan High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Japan High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 South Korea High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 South Korea High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Southeast Asia High Molecular Weight Polyester Resin Market Size List
Table 2020-2030 Southeast Asia High Molecular Weight Polyester Resin Market Volume List
Table 2020-2030 Southeast Asia High Molecular Weight Polyester Resin Import List
Table 2020-2030 Southeast Asia High Molecular Weight Polyester Resin Export List
Table 2020-2030 Australia High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Australia High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Europe High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Europe High Molecular Weight Polyester Resin Demand List By Application
Table 2020-2025 Europe High Molecular Weight Polyester Resin Key Players Sales List
Table 2020-2025 Europe High Molecular Weight Polyester Resin Key Players Market Share List
Table 2020-2030 Europe High Molecular Weight Polyester Resin Demand List By Type
Table 2020-2025 Europe High Molecular Weight Polyester Resin Price List By Type
Table 2020-2030 Germany High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Germany High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 France High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 France High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 United Kingdom High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 United Kingdom High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Italy High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Italy High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Spain High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Spain High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Belgium High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Belgium High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Netherlands High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Netherlands High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Austria High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Austria High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Poland High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Poland High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Russia High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Russia High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Mea High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Mea High Molecular Weight Polyester Resin Demand List By Application
Table 2020-2025 Mea High Molecular Weight Polyester Resin Key Players Sales List
Table 2020-2025 Mea High Molecular Weight Polyester Resin Key Players Market Share List
Table 2020-2030 Mea High Molecular Weight Polyester Resin Demand List By Type
Table 2020-2025 Mea High Molecular Weight Polyester Resin Price List By Type
Table 2020-2030 Egypt High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Egypt High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Israel High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Israel High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 South Africa High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 South Africa High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries High Molecular Weight Polyester Resin Import & Export List
Table 2020-2030 Turkey High Molecular Weight Polyester Resin Market Size And Market Volume List
Table 2020-2030 Turkey High Molecular Weight Polyester Resin Import & Export List
Table 2020-2025 Global High Molecular Weight Polyester Resin Market Size List By Region
Table 2020-2025 Global High Molecular Weight Polyester Resin Market Size Share List By Region
Table 2020-2025 Global High Molecular Weight Polyester Resin Market Volume List By Region
Table 2020-2025 Global High Molecular Weight Polyester Resin Market Volume Share List By Region
Table 2020-2025 Global High Molecular Weight Polyester Resin Demand List By Application
Table 2020-2025 Global High Molecular Weight Polyester Resin Demand Market Share List By Application
Table 2020-2025 Global High Molecular Weight Polyester Resin Capacity List
Table 2020-2025 Global High Molecular Weight Polyester Resin Key Vendors Capacity Share List
Table 2020-2025 Global High Molecular Weight Polyester Resin Key Vendors Production List
Table 2020-2025 Global High Molecular Weight Polyester Resin Key Vendors Production Share List
Table 2020-2025 Global High Molecular Weight Polyester Resin Key Vendors Production Value List
Table 2020-2025 Global High Molecular Weight Polyester Resin Key Vendors Production Value Share List
Table 2020-2025 Global High Molecular Weight Polyester Resin Demand List By Type
Table 2020-2025 Global High Molecular Weight Polyester Resin Demand Market Share List By Type
Table 2020-2025 Regional High Molecular Weight Polyester Resin Price List
Table 2025-2030 Global High Molecular Weight Polyester Resin Market Size List By Region
Table 2025-2030 Global High Molecular Weight Polyester Resin Market Size Share List By Region
Table 2025-2030 Global High Molecular Weight Polyester Resin Market Volume List By Region
Table 2025-2030 Global High Molecular Weight Polyester Resin Market Volume Share List By Region
Table 2025-2030 Global High Molecular Weight Polyester Resin Demand List By Application
Table 2025-2030 Global High Molecular Weight Polyester Resin Demand Market Share List By Application
Table 2025-2030 Global High Molecular Weight Polyester Resin Capacity List
Table 2025-2030 Global High Molecular Weight Polyester Resin Key Vendors Capacity Share List
Table 2025-2030 Global High Molecular Weight Polyester Resin Key Vendors Production List
Table 2025-2030 Global High Molecular Weight Polyester Resin Key Vendors Production Share List
Table 2025-2030 Global High Molecular Weight Polyester Resin Key Vendors Production Value List
Table 2025-2030 Global High Molecular Weight Polyester Resin Key Vendors Production Value Share List
Table 2025-2030 Global High Molecular Weight Polyester Resin Demand List By Type
Table 2025-2030 Global High Molecular Weight Polyester Resin Demand Market Share List By Type
Table 2025-2030 High Molecular Weight Polyester Resin Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure High Molecular Weight Polyester Resin Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America High Molecular Weight Polyester Resin Market Size And Cagr
Figure 2020-2030 North America High Molecular Weight Polyester Resin Market Volume And Cagr
Figure 2020-2030 South America High Molecular Weight Polyester Resin Market Size And Cagr
Figure 2020-2030 South America High Molecular Weight Polyester Resin Market Volume And Cagr
Figure 2020-2030 Asia & Pacific High Molecular Weight Polyester Resin Market Size And Cagr
Figure 2020-2030 Asia & Pacific High Molecular Weight Polyester Resin Market Volume And Cagr
Figure 2020-2030 Europe High Molecular Weight Polyester Resin Market Size And Cagr
Figure 2020-2030 Europe High Molecular Weight Polyester Resin Market Volume And Cagr
Figure 2020-2030 Mea High Molecular Weight Polyester Resin Market Size And Cagr
Figure 2020-2030 Mea High Molecular Weight Polyester Resin Market Volume And Cagr
Figure 2020-2025 Global High Molecular Weight Polyester Resin Capacity Production And Growth Rate
Figure 2020-2025 Global High Molecular Weight Polyester Resin Production Value And Growth Rate
Figure 2025-2030 Global High Molecular Weight Polyester Resin Capacity Production And Growth Rate
Figure 2025-2030 Global High Molecular Weight Polyester Resin Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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