Copper Strip Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction
Copper strips are thin, flat-rolled copper products used in electrical, automotive, and industrial applications due to their excellent conductivity, corrosion resistance, and malleability. The industry is characterized by its focus on high-purity copper and alloy strips for advanced applications, such as electric vehicle (EV) batteries, power electronics, and renewable energy systems. Key trends include the development of ultra-thin copper strips for lightweight EV components, the use of copper alloys for enhanced durability, and the adoption of sustainable production processes to reduce environmental impact. The market is driven by the global shift toward electrification, increasing demand for renewable energy infrastructure, and growth in consumer electronics. Innovations in precision rolling, alloy formulations, and recycling technologies are shaping the industry, supporting applications in automotive, e-mobility, and power engineering.
Market Size and Growth Forecast
The global Copper Strip market was valued at USD 5.8–9.2 billion in 2024, with an estimated CAGR of 6.0%–8.0% from 2025 to 2030, driven by demand in e-mobility and renewable energy applications.
Regional Analysis
North America is projected to grow at a CAGR of 5.5%–7.5%, with the United States leading due to its strong automotive and electronics industries. Trends include the use of copper strips in EV batteries and renewable energy systems.
Europe is expected to achieve a CAGR of 5.3%–7.3%, with Germany and France driving demand. The region focuses on copper strips for e-mobility and power engineering, supported by EU green energy initiatives.
Asia Pacific is anticipated to record the highest growth at 6.5%–8.5%, driven by China, Japan, and South Korea. China’s dominance in EV production and Japan’s focus on electronics fuel demand for high-purity copper strips. Trends include cost-effective production and recycling initiatives.
Rest of the World, particularly Brazil and India, is expected to grow at 5.0%–7.0%, with trends toward copper strips in infrastructure and renewable energy applications.
Application Analysis
Automotive applications are estimated to grow at a CAGR of 6.5%–8.5%, driven by demand for copper strips in wiring and components. Trends include lightweight strips for fuel efficiency.
E-mobility applications are projected to expand at 7.0%–9.0%, supported by EV battery and motor production. Trends include ultra-thin strips for high-performance batteries.
Electric and electronic applications are expected to grow at 6.0%–8.0%, focusing on consumer electronics and power systems. Trends include high-conductivity strips for circuit boards.
Power engineering applications are anticipated to rise at 5.8%–7.8%, driven by renewable energy systems. Trends include corrosion-resistant alloys for solar and wind applications.
Home applications are estimated to grow at 5.5%–7.5%, focusing on HVAC and plumbing. Trends include sustainable copper strips.
Other applications, including medical devices, are projected to grow at 5.0%–7.0%, emphasizing precision strips.
Key Market Players
Aurubis, headquartered in Hamburg, Germany, is a leading producer of copper strips, focusing on high-purity products for e-mobility and electronics.
Wieland, based in Ulm, Germany, specializes in copper alloy strips for automotive and power engineering applications.
Furukawa Electric, located in Tokyo, Japan, produces copper strips for electronics and EVs, emphasizing precision and conductivity.
KME, headquartered in Osnabrück, Germany, offers copper strips for renewable energy and industrial applications, focusing on sustainability.
Mitsubishi Materials Corporation, based in Tokyo, Japan, manufactures copper strips for electronics and automotive sectors, known for advanced alloy formulations.
Porter’s Five Forces Analysis
● The threat of new entrants is low. High capital costs and technical expertise create barriers, though demand for EV applications attracts niche players.
● The threat of substitutes is moderate. Aluminum and other metals compete, but copper’s conductivity maintains its dominance.
● Buyer power is moderate. Large automotive and electronics firms negotiate pricing, but specialized strips limit leverage.
● Supplier power is moderate. Copper supply fluctuations impact costs, but diversified sources mitigate this.
● Competitive rivalry is high. Key players differentiate through precision manufacturing and sustainable production.
Market Opportunities and Challenges
Opportunities
● The rise of e-mobility creates demand for copper strips in EV batteries and motors.
● Renewable energy growth offers opportunities for copper strips in solar and wind systems.
● Emerging markets in Asia Pacific provide growth potential due to industrialization.
● Recycling technologies enhance sustainability and cost-effectiveness.
Challenges
● Fluctuating copper prices impact production costs.
● Competition from aluminum challenges market share in cost-sensitive applications.
● Environmental regulations increase compliance costs.
● Supply chain disruptions affect raw material availability.
Growth Trend Analysis
The Copper Strip market is growing, driven by electrification and renewable energy demand. Chinalco Luoyang Copper Processing and Ningbo Xingye Shengtai Group each maintain a 15,000-ton capacity, while Ningbo Jintian Copper Group operates at 12,000 tons. On February 14, 2025, Tongling Nonferrous Metals announced a 40,000-ton capacity upgrade for renewable energy copper strips, adding to its 80,000-ton base. These developments align with a projected CAGR of 6.0%–8.0% through 2030.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Copper Strip Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Copper Strip by Region
8.2 Import of Copper Strip by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Copper Strip Market in North America (2020-2030)
9.1 Copper Strip Market Size
9.2 Copper Strip Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Copper Strip Market in South America (2020-2030)
10.1 Copper Strip Market Size
10.2 Copper Strip Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Copper Strip Market in Asia & Pacific (2020-2030)
11.1 Copper Strip Market Size
11.2 Copper Strip Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Copper Strip Market in Europe (2020-2030)
12.1 Copper Strip Market Size
12.2 Copper Strip Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Copper Strip Market in MEA (2020-2030)
13.1 Copper Strip Market Size
13.2 Copper Strip Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Copper Strip Market (2020-2030)
14.1 Copper Strip Market Size
14.2 Copper Strip Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Copper Strip Market Forecast (2021-2026)
15.1 Copper Strip Market Size Forecast
15.2 Copper Strip Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Aurubis
15.1.1 Company Profile
15.1.2 Main Business and Copper Strip Information
15.1.3 SWOT Analysis of Aurubis
15.1.4 Aurubis Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Wieland
15.2.1 Company Profile
15.2.2 Main Business and Copper Strip Information
15.2.3 SWOT Analysis of Wieland
15.2.4 Wieland Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Furukawa Electric
15.3.1 Company Profile
15.3.2 Main Business and Copper Strip Information
15.3.3 SWOT Analysis of Furukawa Electric
15.3.4 Furukawa Electric Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 KME
15.4.1 Company Profile
15.4.2 Main Business and Copper Strip Information
15.4.3 SWOT Analysis of KME
15.4.4 KME Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Mitsubishi Materials Corporation
15.5.1 Company Profile
15.5.2 Main Business and Copper Strip Information
15.5.3 SWOT Analysis of Mitsubishi Materials Corporation
15.5.4 Mitsubishi Materials Corporation Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Kobe Steel
15.6.1 Company Profile
15.6.2 Main Business and Copper Strip Information
15.6.3 SWOT Analysis of Kobe Steel
15.6.4 Kobe Steel Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Proterial Metals
15.7.1 Company Profile
15.7.2 Main Business and Copper Strip Information
15.7.3 SWOT Analysis of Proterial Metals
15.7.4 Proterial Metals Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Sumitomo Metal Mining
15.8.1 Company Profile
15.8.2 Main Business and Copper Strip Information
15.8.3 SWOT Analysis of Sumitomo Metal Mining
15.8.4 Sumitomo Metal Mining Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Poongsan
15.9.1 Company Profile
15.9.2 Main Business and Copper Strip Information
15.9.3 SWOT Analysis of Poongsan
15.9.4 Poongsan Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Luvata
15.10.1 Company Profile
15.10.2 Main Business and Copper Strip Information
15.10.3 SWOT Analysis of Luvata
15.10.4 Luvata Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Siam Poongsan Metal
15.11.1 Company Profile
15.11.2 Main Business and Copper Strip Information
15.11.3 SWOT Analysis of Siam Poongsan Metal
15.11.4 Siam Poongsan Metal Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Chinalco Luoyang Copper Processing
15.12.1 Company Profile
15.12.2 Main Business and Copper Strip Information
15.12.3 SWOT Analysis of Chinalco Luoyang Copper Processing
15.12.4 Chinalco Luoyang Copper Processing Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 Ningbo Xingye Shengtai Group
15.13.1 Company Profile
15.13.2 Main Business and Copper Strip Information
15.13.3 SWOT Analysis of Ningbo Xingye Shengtai Group
15.13.4 Ningbo Xingye Shengtai Group Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.14 MINCHALI Metal Industry
15.14.1 Company Profile
15.14.2 Main Business and Copper Strip Information
15.14.3 SWOT Analysis of MINCHALI Metal Industry
15.14.4 MINCHALI Metal Industry Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.15 Anhui Truchum Advanced Materials & Technology
15.15.1 Company Profile
15.15.2 Main Business and Copper Strip Information
15.15.3 SWOT Analysis of Anhui Truchum Advanced Materials & Technology
15.15.4 Anhui Truchum Advanced Materials & Technology Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
15.16 First Copper Technology
15.16.1 Company Profile
15.16.2 Main Business and Copper Strip Information
15.16.3 SWOT Analysis of First Copper Technology
15.16.4 First Copper Technology Copper Strip Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Copper Strip Report
Table Data Sources Of Copper Strip Report
Table Major Assumptions Of Copper Strip Report
Table Copper Strip Classification
Table Copper Strip Applications List
Table Drivers Of Copper Strip Market
Table Restraints Of Copper Strip Market
Table Opportunities Of Copper Strip Market
Table Threats Of Copper Strip Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Copper Strip
Table Cost Structure Analysis Of Copper Strip
Table Key End Users List
Table Latest News Of Copper Strip Market
Table Merger And Acquisition List
Table Planned/Future Project Of Copper Strip Market
Table Policy Of Copper Strip Market
Table 2020-2030 Regional Export Of Copper Strip
Table 2020-2030 Regional Import Of Copper Strip
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Copper Strip Market Size And Market Volume List
Table 2020-2030 North America Copper Strip Demand List By Application
Table 2020-2025 North America Copper Strip Key Players Sales List
Table 2020-2025 North America Copper Strip Key Players Market Share List
Table 2020-2030 North America Copper Strip Demand List By Type
Table 2020-2025 North America Copper Strip Price List By Type
Table 2020-2030 United States Copper Strip Market Size And Market Volume List
Table 2020-2030 United States Copper Strip Import & Export List
Table 2020-2030 Canada Copper Strip Market Size And Market Volume List
Table 2020-2030 Canada Copper Strip Import & Export List
Table 2020-2030 Mexico Copper Strip Market Size And Market Volume List
Table 2020-2030 Mexico Copper Strip Import & Export List
Table 2020-2030 South America Copper Strip Market Size And Market Volume List
Table 2020-2030 South America Copper Strip Demand List By Application
Table 2020-2025 South America Copper Strip Key Players Sales List
Table 2020-2025 South America Copper Strip Key Players Market Share List
Table 2020-2030 South America Copper Strip Demand List By Type
Table 2020-2025 South America Copper Strip Price List By Type
Table 2020-2030 Brazil Copper Strip Market Size And Market Volume List
Table 2020-2030 Brazil Copper Strip Import & Export List
Table 2020-2030 Argentina Copper Strip Market Size And Market Volume List
Table 2020-2030 Argentina Copper Strip Import & Export List
Table 2020-2030 Chile Copper Strip Market Size And Market Volume List
Table 2020-2030 Chile Copper Strip Import & Export List
Table 2020-2030 Peru Copper Strip Market Size And Market Volume List
Table 2020-2030 Peru Copper Strip Import & Export List
Table 2020-2030 Asia & Pacific Copper Strip Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Copper Strip Demand List By Application
Table 2020-2025 Asia & Pacific Copper Strip Key Players Sales List
Table 2020-2025 Asia & Pacific Copper Strip Key Players Market Share List
Table 2020-2030 Asia & Pacific Copper Strip Demand List By Type
Table 2020-2025 Asia & Pacific Copper Strip Price List By Type
Table 2020-2030 China Copper Strip Market Size And Market Volume List
Table 2020-2030 China Copper Strip Import & Export List
Table 2020-2030 India Copper Strip Market Size And Market Volume List
Table 2020-2030 India Copper Strip Import & Export List
Table 2020-2030 Japan Copper Strip Market Size And Market Volume List
Table 2020-2030 Japan Copper Strip Import & Export List
Table 2020-2030 South Korea Copper Strip Market Size And Market Volume List
Table 2020-2030 South Korea Copper Strip Import & Export List
Table 2020-2030 Southeast Asia Copper Strip Market Size List
Table 2020-2030 Southeast Asia Copper Strip Market Volume List
Table 2020-2030 Southeast Asia Copper Strip Import List
Table 2020-2030 Southeast Asia Copper Strip Export List
Table 2020-2030 Australia Copper Strip Market Size And Market Volume List
Table 2020-2030 Australia Copper Strip Import & Export List
Table 2020-2030 Europe Copper Strip Market Size And Market Volume List
Table 2020-2030 Europe Copper Strip Demand List By Application
Table 2020-2025 Europe Copper Strip Key Players Sales List
Table 2020-2025 Europe Copper Strip Key Players Market Share List
Table 2020-2030 Europe Copper Strip Demand List By Type
Table 2020-2025 Europe Copper Strip Price List By Type
Table 2020-2030 Germany Copper Strip Market Size And Market Volume List
Table 2020-2030 Germany Copper Strip Import & Export List
Table 2020-2030 France Copper Strip Market Size And Market Volume List
Table 2020-2030 France Copper Strip Import & Export List
Table 2020-2030 United Kingdom Copper Strip Market Size And Market Volume List
Table 2020-2030 United Kingdom Copper Strip Import & Export List
Table 2020-2030 Italy Copper Strip Market Size And Market Volume List
Table 2020-2030 Italy Copper Strip Import & Export List
Table 2020-2030 Spain Copper Strip Market Size And Market Volume List
Table 2020-2030 Spain Copper Strip Import & Export List
Table 2020-2030 Belgium Copper Strip Market Size And Market Volume List
Table 2020-2030 Belgium Copper Strip Import & Export List
Table 2020-2030 Netherlands Copper Strip Market Size And Market Volume List
Table 2020-2030 Netherlands Copper Strip Import & Export List
Table 2020-2030 Austria Copper Strip Market Size And Market Volume List
Table 2020-2030 Austria Copper Strip Import & Export List
Table 2020-2030 Poland Copper Strip Market Size And Market Volume List
Table 2020-2030 Poland Copper Strip Import & Export List
Table 2020-2030 Russia Copper Strip Market Size And Market Volume List
Table 2020-2030 Russia Copper Strip Import & Export List
Table 2020-2030 Mea Copper Strip Market Size And Market Volume List
Table 2020-2030 Mea Copper Strip Demand List By Application
Table 2020-2025 Mea Copper Strip Key Players Sales List
Table 2020-2025 Mea Copper Strip Key Players Market Share List
Table 2020-2030 Mea Copper Strip Demand List By Type
Table 2020-2025 Mea Copper Strip Price List By Type
Table 2020-2030 Egypt Copper Strip Market Size And Market Volume List
Table 2020-2030 Egypt Copper Strip Import & Export List
Table 2020-2030 Israel Copper Strip Market Size And Market Volume List
Table 2020-2030 Israel Copper Strip Import & Export List
Table 2020-2030 South Africa Copper Strip Market Size And Market Volume List
Table 2020-2030 South Africa Copper Strip Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Copper Strip Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Copper Strip Import & Export List
Table 2020-2030 Turkey Copper Strip Market Size And Market Volume List
Table 2020-2030 Turkey Copper Strip Import & Export List
Table 2020-2025 Global Copper Strip Market Size List By Region
Table 2020-2025 Global Copper Strip Market Size Share List By Region
Table 2020-2025 Global Copper Strip Market Volume List By Region
Table 2020-2025 Global Copper Strip Market Volume Share List By Region
Table 2020-2025 Global Copper Strip Demand List By Application
Table 2020-2025 Global Copper Strip Demand Market Share List By Application
Table 2020-2025 Global Copper Strip Capacity List
Table 2020-2025 Global Copper Strip Key Vendors Capacity Share List
Table 2020-2025 Global Copper Strip Key Vendors Production List
Table 2020-2025 Global Copper Strip Key Vendors Production Share List
Table 2020-2025 Global Copper Strip Key Vendors Production Value List
Table 2020-2025 Global Copper Strip Key Vendors Production Value Share List
Table 2020-2025 Global Copper Strip Demand List By Type
Table 2020-2025 Global Copper Strip Demand Market Share List By Type
Table 2020-2025 Regional Copper Strip Price List
Table 2025-2030 Global Copper Strip Market Size List By Region
Table 2025-2030 Global Copper Strip Market Size Share List By Region
Table 2025-2030 Global Copper Strip Market Volume List By Region
Table 2025-2030 Global Copper Strip Market Volume Share List By Region
Table 2025-2030 Global Copper Strip Demand List By Application
Table 2025-2030 Global Copper Strip Demand Market Share List By Application
Table 2025-2030 Global Copper Strip Capacity List
Table 2025-2030 Global Copper Strip Key Vendors Capacity Share List
Table 2025-2030 Global Copper Strip Key Vendors Production List
Table 2025-2030 Global Copper Strip Key Vendors Production Share List
Table 2025-2030 Global Copper Strip Key Vendors Production Value List
Table 2025-2030 Global Copper Strip Key Vendors Production Value Share List
Table 2025-2030 Global Copper Strip Demand List By Type
Table 2025-2030 Global Copper Strip Demand Market Share List By Type
Table 2025-2030 Copper Strip Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Copper Strip Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Copper Strip Market Size And Cagr
Figure 2020-2030 North America Copper Strip Market Volume And Cagr
Figure 2020-2030 South America Copper Strip Market Size And Cagr
Figure 2020-2030 South America Copper Strip Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Copper Strip Market Size And Cagr
Figure 2020-2030 Asia & Pacific Copper Strip Market Volume And Cagr
Figure 2020-2030 Europe Copper Strip Market Size And Cagr
Figure 2020-2030 Europe Copper Strip Market Volume And Cagr
Figure 2020-2030 Mea Copper Strip Market Size And Cagr
Figure 2020-2030 Mea Copper Strip Market Volume And Cagr
Figure 2020-2025 Global Copper Strip Capacity Production And Growth Rate
Figure 2020-2025 Global Copper Strip Production Value And Growth Rate
Figure 2025-2030 Global Copper Strip Capacity Production And Growth Rate
Figure 2025-2030 Global Copper Strip Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |