Foldable Optical Clear Adhesive (FOCA) Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-07-20 Pages: 77
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Foldable Optical Clear Adhesive (FOCA) Market Summary

Introduction
Foldable Optical Clear Adhesive (FOCA) is a specialized adhesive used in foldable and rollable electronic devices, such as smartphones and wearable displays, to bond flexible screens while maintaining optical clarity and durability. The industry is characterized by its focus on flexibility, high transparency, and resistance to bending stress. Key trends include the development of ultra-thin FOCA for zero-bezel displays, UV-curable adhesives for enhanced bonding, and eco-friendly formulations to meet sustainability goals. The market is driven by the growing adoption of foldable smartphones, increasing demand for flexible electronics, and advancements in display technologies like OLED. Innovations in thin film encapsulation and adhesive durability are shaping the industry, addressing the need for reliable and visually seamless foldable devices.

Market Size and Growth Forecast
The global Foldable Optical Clear Adhesive market was valued at USD 280–460 million in 2024, with an estimated CAGR of 12.0%–14.0% from 2025 to 2030, driven by the rise of foldable smartphones and flexible electronics.

Regional Analysis
North America is projected to grow at a CAGR of 11.5%–13.5%, with the United States leading due to its consumer electronics market. Trends include FOCA for premium foldable devices.
Europe is expected to achieve a CAGR of 11.0%–13.0%, with Germany focusing on FOCA for automotive displays and consumer electronics.
Asia Pacific is anticipated to record the highest growth at 12.5%–14.5%, driven by South Korea and China, leaders in foldable smartphone production. Trends include ultra-thin FOCA for zero-bezel displays.
Rest of the World, particularly India, is expected to grow at 10.5%–12.5%, with trends toward affordable foldable devices.

Application Analysis
Foldable smartphone applications are estimated to grow at a CAGR of 12.2%–14.2%, driven by rising foldable phone shipments, projected to reach 45.7 million units by 2028. Trends include UV-curable FOCA for zero-bezel designs.
Foldable and rollable devices, including tablets and wearables, are projected to expand at 11.8%–13.8%, focusing on flexible displays. Trends include durable adhesives for repeated folding.

Key Market Players
Samsung SDI, headquartered in Yongin, South Korea, produces FOCA for foldable smartphones, focusing on ultra-thin and durable adhesives.
3M, based in St. Paul, USA, offers FOCA for consumer electronics, emphasizing optical clarity and flexibility.
Iwatani Corporation, located in Tokyo, Japan, manufactures FOCA for display applications, known for innovative adhesive solutions.

Porter’s Five Forces Analysis
● The threat of new entrants is moderate. High R&D costs and technical expertise create barriers, but demand for foldable devices attracts niche players.
● The threat of substitutes is moderate. Alternative adhesives compete, but FOCA’s flexibility and clarity maintain its edge.
● Buyer power is moderate. Large smartphone manufacturers negotiate pricing, but specialized FOCA limits leverage.
● Supplier power is moderate. Raw materials face supply constraints, but diversified sources mitigate this.
● Competitive rivalry is high. Key players differentiate through ultra-thin and durable adhesive formulations.

Market Opportunities and Challenges
Opportunities
● Rising foldable smartphone shipments drive FOCA demand.
● Advancements in zero-bezel display technologies offer growth potential.
● Emerging markets provide opportunities for affordable foldable devices.
● Eco-friendly FOCA formulations align with sustainability goals.
Challenges
● High production costs for FOCA limit scalability.
● Technical challenges in achieving zero-bezel designs increase R&D costs.
● Price sensitivity in foldable device markets hinders adoption.
● Supply chain disruptions impact raw material availability.

Growth Trend Analysis
The FOCA market is growing rapidly, driven by foldable smartphone demand. On December 26, 2024, Samsung Display and LG Display continued developing zero-bezel OLED panels with advanced FOCA technologies, addressing challenges in foldable phone adoption. These developments align with a projected CAGR of 12.0%–14.0% through 2030, reflecting the market’s role in enabling next-generation flexible displays.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Foldable Optical Clear Adhesive (Foca) Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Foldable Optical Clear Adhesive (Foca) by Region
8.2 Import of Foldable Optical Clear Adhesive (Foca) by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Foldable Optical Clear Adhesive (Foca) Market in North America (2020-2030)
9.1 Foldable Optical Clear Adhesive (Foca) Market Size
9.2 Foldable Optical Clear Adhesive (Foca) Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Foldable Optical Clear Adhesive (Foca) Market in South America (2020-2030)
10.1 Foldable Optical Clear Adhesive (Foca) Market Size
10.2 Foldable Optical Clear Adhesive (Foca) Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Foldable Optical Clear Adhesive (Foca) Market in Asia & Pacific (2020-2030)
11.1 Foldable Optical Clear Adhesive (Foca) Market Size
11.2 Foldable Optical Clear Adhesive (Foca) Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Foldable Optical Clear Adhesive (Foca) Market in Europe (2020-2030)
12.1 Foldable Optical Clear Adhesive (Foca) Market Size
12.2 Foldable Optical Clear Adhesive (Foca) Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Foldable Optical Clear Adhesive (Foca) Market in MEA (2020-2030)
13.1 Foldable Optical Clear Adhesive (Foca) Market Size
13.2 Foldable Optical Clear Adhesive (Foca) Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Foldable Optical Clear Adhesive (Foca) Market (2020-2030)
14.1 Foldable Optical Clear Adhesive (Foca) Market Size
14.2 Foldable Optical Clear Adhesive (Foca) Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Foldable Optical Clear Adhesive (Foca) Market Forecast (2021-2026)
15.1 Foldable Optical Clear Adhesive (Foca) Market Size Forecast
15.2 Foldable Optical Clear Adhesive (Foca) Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Samsung SDI
15.1.1 Company Profile
15.1.2 Main Business and Foldable Optical Clear Adhesive (FOCA) Information
15.1.3 SWOT Analysis of Samsung SDI
15.1.4 Samsung SDI Foldable Optical Clear Adhesive (FOCA) Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 3M
15.2.1 Company Profile
15.2.2 Main Business and Foldable Optical Clear Adhesive (FOCA) Information
15.2.3 SWOT Analysis of 3M
15.2.4 3M Foldable Optical Clear Adhesive (FOCA) Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Iwatani Corporation
15.3.1 Company Profile
15.3.2 Main Business and Foldable Optical Clear Adhesive (FOCA) Information
15.3.3 SWOT Analysis of Iwatani Corporation
15.3.4 Iwatani Corporation Foldable Optical Clear Adhesive (FOCA) Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Foldable Optical Clear Adhesive (Foca) Report
Table Data Sources Of Foldable Optical Clear Adhesive (Foca) Report
Table Major Assumptions Of Foldable Optical Clear Adhesive (Foca) Report
Table Foldable Optical Clear Adhesive (Foca) Classification
Table Foldable Optical Clear Adhesive (Foca) Applications List
Table Drivers Of Foldable Optical Clear Adhesive (Foca) Market
Table Restraints Of Foldable Optical Clear Adhesive (Foca) Market
Table Opportunities Of Foldable Optical Clear Adhesive (Foca) Market
Table Threats Of Foldable Optical Clear Adhesive (Foca) Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Foldable Optical Clear Adhesive (Foca)
Table Cost Structure Analysis Of Foldable Optical Clear Adhesive (Foca)
Table Key End Users List
Table Latest News Of Foldable Optical Clear Adhesive (Foca) Market
Table Merger And Acquisition List
Table Planned/Future Project Of Foldable Optical Clear Adhesive (Foca) Market
Table Policy Of Foldable Optical Clear Adhesive (Foca) Market
Table 2020-2030 Regional Export Of Foldable Optical Clear Adhesive (Foca)
Table 2020-2030 Regional Import Of Foldable Optical Clear Adhesive (Foca)
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 North America Foldable Optical Clear Adhesive (Foca) Demand List By Application
Table 2020-2025 North America Foldable Optical Clear Adhesive (Foca) Key Players Sales List
Table 2020-2025 North America Foldable Optical Clear Adhesive (Foca) Key Players Market Share List
Table 2020-2030 North America Foldable Optical Clear Adhesive (Foca) Demand List By Type
Table 2020-2025 North America Foldable Optical Clear Adhesive (Foca) Price List By Type
Table 2020-2030 United States Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 United States Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Canada Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Canada Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Mexico Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Mexico Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 South America Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 South America Foldable Optical Clear Adhesive (Foca) Demand List By Application
Table 2020-2025 South America Foldable Optical Clear Adhesive (Foca) Key Players Sales List
Table 2020-2025 South America Foldable Optical Clear Adhesive (Foca) Key Players Market Share List
Table 2020-2030 South America Foldable Optical Clear Adhesive (Foca) Demand List By Type
Table 2020-2025 South America Foldable Optical Clear Adhesive (Foca) Price List By Type
Table 2020-2030 Brazil Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Brazil Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Argentina Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Argentina Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Chile Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Chile Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Peru Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Peru Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Asia & Pacific Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Foldable Optical Clear Adhesive (Foca) Demand List By Application
Table 2020-2025 Asia & Pacific Foldable Optical Clear Adhesive (Foca) Key Players Sales List
Table 2020-2025 Asia & Pacific Foldable Optical Clear Adhesive (Foca) Key Players Market Share List
Table 2020-2030 Asia & Pacific Foldable Optical Clear Adhesive (Foca) Demand List By Type
Table 2020-2025 Asia & Pacific Foldable Optical Clear Adhesive (Foca) Price List By Type
Table 2020-2030 China Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 China Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 India Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 India Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Japan Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Japan Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 South Korea Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 South Korea Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Southeast Asia Foldable Optical Clear Adhesive (Foca) Market Size List
Table 2020-2030 Southeast Asia Foldable Optical Clear Adhesive (Foca) Market Volume List
Table 2020-2030 Southeast Asia Foldable Optical Clear Adhesive (Foca) Import List
Table 2020-2030 Southeast Asia Foldable Optical Clear Adhesive (Foca) Export List
Table 2020-2030 Australia Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Australia Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Europe Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Europe Foldable Optical Clear Adhesive (Foca) Demand List By Application
Table 2020-2025 Europe Foldable Optical Clear Adhesive (Foca) Key Players Sales List
Table 2020-2025 Europe Foldable Optical Clear Adhesive (Foca) Key Players Market Share List
Table 2020-2030 Europe Foldable Optical Clear Adhesive (Foca) Demand List By Type
Table 2020-2025 Europe Foldable Optical Clear Adhesive (Foca) Price List By Type
Table 2020-2030 Germany Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Germany Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 France Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 France Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 United Kingdom Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 United Kingdom Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Italy Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Italy Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Spain Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Spain Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Belgium Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Belgium Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Netherlands Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Netherlands Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Austria Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Austria Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Poland Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Poland Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Russia Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Russia Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Mea Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Mea Foldable Optical Clear Adhesive (Foca) Demand List By Application
Table 2020-2025 Mea Foldable Optical Clear Adhesive (Foca) Key Players Sales List
Table 2020-2025 Mea Foldable Optical Clear Adhesive (Foca) Key Players Market Share List
Table 2020-2030 Mea Foldable Optical Clear Adhesive (Foca) Demand List By Type
Table 2020-2025 Mea Foldable Optical Clear Adhesive (Foca) Price List By Type
Table 2020-2030 Egypt Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Egypt Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Israel Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Israel Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 South Africa Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 South Africa Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2030 Turkey Foldable Optical Clear Adhesive (Foca) Market Size And Market Volume List
Table 2020-2030 Turkey Foldable Optical Clear Adhesive (Foca) Import & Export List
Table 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Market Size List By Region
Table 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Market Size Share List By Region
Table 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Market Volume List By Region
Table 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Market Volume Share List By Region
Table 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Demand List By Application
Table 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Demand Market Share List By Application
Table 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Capacity List
Table 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Key Vendors Capacity Share List
Table 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Key Vendors Production List
Table 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Key Vendors Production Share List
Table 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Key Vendors Production Value List
Table 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Key Vendors Production Value Share List
Table 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Demand List By Type
Table 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Demand Market Share List By Type
Table 2020-2025 Regional Foldable Optical Clear Adhesive (Foca) Price List
Table 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Market Size List By Region
Table 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Market Size Share List By Region
Table 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Market Volume List By Region
Table 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Market Volume Share List By Region
Table 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Demand List By Application
Table 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Demand Market Share List By Application
Table 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Capacity List
Table 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Key Vendors Capacity Share List
Table 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Key Vendors Production List
Table 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Key Vendors Production Share List
Table 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Key Vendors Production Value List
Table 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Key Vendors Production Value Share List
Table 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Demand List By Type
Table 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Demand Market Share List By Type
Table 2025-2030 Foldable Optical Clear Adhesive (Foca) Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Foldable Optical Clear Adhesive (Foca) Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Foldable Optical Clear Adhesive (Foca) Market Size And Cagr
Figure 2020-2030 North America Foldable Optical Clear Adhesive (Foca) Market Volume And Cagr
Figure 2020-2030 South America Foldable Optical Clear Adhesive (Foca) Market Size And Cagr
Figure 2020-2030 South America Foldable Optical Clear Adhesive (Foca) Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Foldable Optical Clear Adhesive (Foca) Market Size And Cagr
Figure 2020-2030 Asia & Pacific Foldable Optical Clear Adhesive (Foca) Market Volume And Cagr
Figure 2020-2030 Europe Foldable Optical Clear Adhesive (Foca) Market Size And Cagr
Figure 2020-2030 Europe Foldable Optical Clear Adhesive (Foca) Market Volume And Cagr
Figure 2020-2030 Mea Foldable Optical Clear Adhesive (Foca) Market Size And Cagr
Figure 2020-2030 Mea Foldable Optical Clear Adhesive (Foca) Market Volume And Cagr
Figure 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Capacity Production And Growth Rate
Figure 2020-2025 Global Foldable Optical Clear Adhesive (Foca) Production Value And Growth Rate
Figure 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Capacity Production And Growth Rate
Figure 2025-2030 Global Foldable Optical Clear Adhesive (Foca) Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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