Incontinence Care Products Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction
Incontinence care products encompass a comprehensive range of medical devices and personal care items designed to manage urinary and fecal incontinence, affecting over 400 million people worldwide across all age groups. These products include absorbent items such as adult diapers, pads, and protective underwear, alongside non-absorbent medical devices including catheters, collection bags, and pelvic stimulation devices. The market serves diverse populations, from elderly individuals experiencing age-related incontinence to patients with neurological conditions, postpartum women, and individuals with mobility limitations. Growing awareness of incontinence management, increasing geriatric populations, and evolving healthcare policies supporting dignity and quality of life drive market expansion. The stigma reduction surrounding incontinence discussions and improved product discretion and comfort have contributed to higher adoption rates and market growth globally.
Market Size and Growth Forecast
The global incontinence care products market is projected to reach between USD 10.0 billion and USD 15.0 billion in 2025, with a compound annual growth rate (CAGR) of 5% to 10% through 2030, reflecting steady growth driven by demographic trends and product innovation.
Regional Analysis
North America: The United States leads with advanced healthcare infrastructure and high awareness levels, while Canada emphasizes comprehensive continence care programs and accessibility initiatives. Europe: Germany, France, and the UK dominate through mature markets and strong healthcare reimbursement systems supporting product accessibility and innovation. Asia Pacific: China and India experience rapid growth due to aging populations and improving healthcare awareness, while Japan leads in advanced product technologies and materials. Rest of the World: Brazil enhances healthcare accessibility through government initiatives, and Middle Eastern countries invest in modern healthcare infrastructure and patient care standards.
Application Analysis
Institutional Sales: Expected growth of 6-9%, driven by nursing home expansion and hospital demand. Trends focus on cost-effectiveness and infection prevention protocols. Retail Stores: Projected growth of 5-8%, linked to consumer accessibility and product awareness. Developments emphasize discrete packaging and product education. Online Channels: Anticipated growth of 10-12%, tied to convenience and privacy preferences. Advances prioritize subscription services and personalized product recommendations.
Type Analysis
Non-Absorbents: Expected growth of 7-10%, including catheters, slings, drainage bags, and stimulation devices. Trends focus on biocompatible materials and infection prevention. Catheters: Projected growth of 6-9%, essential for medical management. Advances highlight antimicrobial coatings and improved patient comfort. Slings and Stimulation Devices: Anticipated growth of 8-11%, addressing surgical and therapeutic interventions. Developments prioritize minimally invasive procedures. Absorbents: Expected growth of 5-8%, encompassing underwear, briefs, pads, guards, and bed protectors. Innovations emphasize superior absorption, odor control, and skin health.
Key Market Players
Leading firms include Kimberly-Clark, offering comprehensive incontinence solutions; Procter & Gamble, enhancing consumer product lines; Essity Aktiebolag, specializing in hygiene products; PAUL HARTMANN, providing medical-grade solutions; Coloplast, innovating continence care devices; Cardinal Health and McKesson Corporation, supporting healthcare distribution; ABENA, focusing on premium absorbent products; Unicharm Corporation, advancing Asian markets; and Convatec Group, developing medical technologies. These companies drive market growth through product innovation, distribution networks, and clinical education programs.
Porter's Five Forces Analysis
Threat of New Entrants: Moderate, due to established brand loyalty and distribution requirements, though niche innovations can create market opportunities. Threat of Substitutes: Low, as incontinence products address essential healthcare needs with limited alternative solutions available. Bargaining Power of Buyers: Moderate, with healthcare institutions and consumers seeking cost-effective, high-performance products while prioritizing comfort and dignity. Bargaining Power of Suppliers: Low, due to multiple raw material suppliers and manufacturing capabilities across global markets. Competitive Rivalry: High, with firms competing on absorption capacity, comfort, discretion, skin health benefits, and cost-effectiveness.
Market Opportunities and Challenges
Opportunities: Over 400 million people worldwide experience incontinence, with prevalence increasing among aging populations projected to reach 2.1 billion by 2050. Healthcare policy shifts toward community care and aging-in-place initiatives drive home care product demand. Innovations in smart textiles, biodegradable materials, and skin health technologies enhance product performance, while expanding awareness campaigns reduce stigma and increase market penetration. Telehealth integration and digital health monitoring present additional growth opportunities.
Challenges: Social stigma and cultural barriers limit product adoption and market awareness in certain regions. Reimbursement limitations and healthcare budget constraints affect accessibility, particularly in developing markets. Environmental concerns regarding disposable product waste require sustainable innovation and circular economy approaches.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Incontinence Care Products Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Incontinence Care Products Market in North America (2020-2030)
8.1 Incontinence Care Products Market Size
8.2 Incontinence Care Products Market by End Use
8.3 Competition by Players/Suppliers
8.4 Incontinence Care Products Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Incontinence Care Products Market in South America (2020-2030)
9.1 Incontinence Care Products Market Size
9.2 Incontinence Care Products Market by End Use
9.3 Competition by Players/Suppliers
9.4 Incontinence Care Products Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Incontinence Care Products Market in Asia & Pacific (2020-2030)
10.1 Incontinence Care Products Market Size
10.2 Incontinence Care Products Market by End Use
10.3 Competition by Players/Suppliers
10.4 Incontinence Care Products Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Incontinence Care Products Market in Europe (2020-2030)
11.1 Incontinence Care Products Market Size
11.2 Incontinence Care Products Market by End Use
11.3 Competition by Players/Suppliers
11.4 Incontinence Care Products Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Incontinence Care Products Market in MEA (2020-2030)
12.1 Incontinence Care Products Market Size
12.2 Incontinence Care Products Market by End Use
12.3 Competition by Players/Suppliers
12.4 Incontinence Care Products Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Incontinence Care Products Market (2020-2025)
13.1 Incontinence Care Products Market Size
13.2 Incontinence Care Products Market by End Use
13.3 Competition by Players/Suppliers
13.4 Incontinence Care Products Market Size by Type
Chapter 14 Global Incontinence Care Products Market Forecast (2025-2030)
14.1 Incontinence Care Products Market Size Forecast
14.2 Incontinence Care Products Application Forecast
14.3 Competition by Players/Suppliers
14.4 Incontinence Care Products Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Kimberly-Clark
15.1.1 Company Profile
15.1.2 Main Business and Incontinence Care Products Information
15.1.3 SWOT Analysis of Kimberly-Clark
15.1.4 Kimberly-Clark Incontinence Care Products Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Procter & Gamble
15.2.1 Company Profile
15.2.2 Main Business and Incontinence Care Products Information
15.2.3 SWOT Analysis of Procter & Gamble
15.2.4 Procter & Gamble Incontinence Care Products Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Essity Aktiebolag
15.3.1 Company Profile
15.3.2 Main Business and Incontinence Care Products Information
15.3.3 SWOT Analysis of Essity Aktiebolag
15.3.4 Essity Aktiebolag Incontinence Care Products Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 PAUL HARTMANN
15.4.1 Company Profile
15.4.2 Main Business and Incontinence Care Products Information
15.4.3 SWOT Analysis of PAUL HARTMANN
15.4.4 PAUL HARTMANN Incontinence Care Products Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Coloplast
15.5.1 Company Profile
15.5.2 Main Business and Incontinence Care Products Information
15.5.3 SWOT Analysis of Coloplast
15.5.4 Coloplast Incontinence Care Products Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Cardinal Health
15.6.1 Company Profile
15.6.2 Main Business and Incontinence Care Products Information
15.6.3 SWOT Analysis of Cardinal Health
15.6.4 Cardinal Health Incontinence Care Products Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 McKesson Corporation
15.7.1 Company Profile
15.7.2 Main Business and Incontinence Care Products Information
15.7.3 SWOT Analysis of McKesson Corporation
15.7.4 McKesson Corporation Incontinence Care Products Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 ABENA
15.8.1 Company Profile
15.8.2 Main Business and Incontinence Care Products Information
15.8.3 SWOT Analysis of ABENA
15.8.4 ABENA Incontinence Care Products Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Attindas Hygiene Partners Group
15.9.1 Company Profile
15.9.2 Main Business and Incontinence Care Products Information
15.9.3 SWOT Analysis of Attindas Hygiene Partners Group
15.9.4 Attindas Hygiene Partners Group Incontinence Care Products Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Ontex BV
15.10.1 Company Profile
15.10.2 Main Business and Incontinence Care Products Information
15.10.3 SWOT Analysis of Ontex BV
15.10.4 Ontex BV Incontinence Care Products Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Dentsply Sirona
15.11.1 Company Profile
15.11.2 Main Business and Incontinence Care Products Information
15.11.3 SWOT Analysis of Dentsply Sirona
15.11.4 Dentsply Sirona Incontinence Care Products Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Stryke
15.12.1 Company Profile
15.12.2 Main Business and Incontinence Care Products Information
15.12.3 SWOT Analysis of Stryke
15.12.4 Stryke Incontinence Care Products Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Incontinence Care Products Report
Table Data Sources Of Incontinence Care Products Report
Table Major Assumptions Of Incontinence Care Products Report
Table Incontinence Care Products Classification
Table Incontinence Care Products Applications
Table Drivers Of Incontinence Care Products Market
Table Restraints Of Incontinence Care Products Market
Table Opportunities Of Incontinence Care Products Market
Table Threats Of Incontinence Care Products Market
Table Raw Materials Suppliers
Table Different Production Methods Of Incontinence Care Products
Table Cost Structure Analysis Of Incontinence Care Products
Table Key End Users
Table Latest News Of Incontinence Care Products Market
Table Merger And Acquisition
Table Planned/Future Project Of Incontinence Care Products Market
Table Policy Of Incontinence Care Products Market
Table 2020-2030 North America Incontinence Care Products Market Size
Table 2020-2030 North America Incontinence Care Products Market Size By Application
Table 2020-2025 North America Incontinence Care Products Key Players Revenue
Table 2020-2025 North America Incontinence Care Products Key Players Market Share
Table 2020-2030 North America Incontinence Care Products Market Size By Type
Table 2020-2030 United States Incontinence Care Products Market Size
Table 2020-2030 Canada Incontinence Care Products Market Size
Table 2020-2030 Mexico Incontinence Care Products Market Size
Table 2020-2030 South America Incontinence Care Products Market Size
Table 2020-2030 South America Incontinence Care Products Market Size By Application
Table 2020-2025 South America Incontinence Care Products Key Players Revenue
Table 2020-2025 South America Incontinence Care Products Key Players Market Share
Table 2020-2030 South America Incontinence Care Products Market Size By Type
Table 2020-2030 Brazil Incontinence Care Products Market Size
Table 2020-2030 Argentina Incontinence Care Products Market Size
Table 2020-2030 Chile Incontinence Care Products Market Size
Table 2020-2030 Peru Incontinence Care Products Market Size
Table 2020-2030 Asia & Pacific Incontinence Care Products Market Size
Table 2020-2030 Asia & Pacific Incontinence Care Products Market Size By Application
Table 2020-2025 Asia & Pacific Incontinence Care Products Key Players Revenue
Table 2020-2025 Asia & Pacific Incontinence Care Products Key Players Market Share
Table 2020-2030 Asia & Pacific Incontinence Care Products Market Size By Type
Table 2020-2030 China Incontinence Care Products Market Size
Table 2020-2030 India Incontinence Care Products Market Size
Table 2020-2030 Japan Incontinence Care Products Market Size
Table 2020-2030 South Korea Incontinence Care Products Market Size
Table 2020-2030 Southeast Asia Incontinence Care Products Market Size
Table 2020-2030 Australia Incontinence Care Products Market Size
Table 2020-2030 Europe Incontinence Care Products Market Size
Table 2020-2030 Europe Incontinence Care Products Market Size By Application
Table 2020-2025 Europe Incontinence Care Products Key Players Revenue
Table 2020-2025 Europe Incontinence Care Products Key Players Market Share
Table 2020-2030 Europe Incontinence Care Products Market Size By Type
Table 2020-2030 Germany Incontinence Care Products Market Size
Table 2020-2030 France Incontinence Care Products Market Size
Table 2020-2030 United Kingdom Incontinence Care Products Market Size
Table 2020-2030 Italy Incontinence Care Products Market Size
Table 2020-2030 Spain Incontinence Care Products Market Size
Table 2020-2030 Belgium Incontinence Care Products Market Size
Table 2020-2030 Netherlands Incontinence Care Products Market Size
Table 2020-2030 Austria Incontinence Care Products Market Size
Table 2020-2030 Poland Incontinence Care Products Market Size
Table 2020-2030 Russia Incontinence Care Products Market Size
Table 2020-2030 Mea Incontinence Care Products Market Size
Table 2020-2030 Mea Incontinence Care Products Market Size By Application
Table 2020-2025 Mea Incontinence Care Products Key Players Revenue
Table 2020-2025 Mea Incontinence Care Products Key Players Market Share
Table 2020-2030 Mea Incontinence Care Products Market Size By Type
Table 2020-2030 Egypt Incontinence Care Products Market Size
Table 2020-2030 Israel Incontinence Care Products Market Size
Table 2020-2030 South Africa Incontinence Care Products Market Size
Table 2020-2030 Gulf Cooperation Council Countries Incontinence Care Products Market Size
Table 2020-2030 Turkey Incontinence Care Products Market Size
Table 2020-2025 Global Incontinence Care Products Market Size By Region
Table 2020-2025 Global Incontinence Care Products Market Size Share By Region
Table 2020-2025 Global Incontinence Care Products Market Size By Application
Table 2020-2025 Global Incontinence Care Products Market Share By Application
Table 2020-2025 Global Incontinence Care Products Key Vendors Revenue
Table 2020-2025 Global Incontinence Care Products Key Vendors Market Share
Table 2020-2025 Global Incontinence Care Products Market Size By Type
Table 2020-2025 Global Incontinence Care Products Market Share By Type
Table 2025-2030 Global Incontinence Care Products Market Size By Region
Table 2025-2030 Global Incontinence Care Products Market Size Share By Region
Table 2025-2030 Global Incontinence Care Products Market Size By Application
Table 2025-2030 Global Incontinence Care Products Market Share By Application
Table 2025-2030 Global Incontinence Care Products Key Vendors Revenue
Table 2025-2030 Global Incontinence Care Products Key Vendors Market Share
Table 2025-2030 Global Incontinence Care Products Market Size By Type
Table 2025-2030 Incontinence Care Products Global Market Share By Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Incontinence Care Products Picture
Figure 2020-2030 North America Incontinence Care Products Market Size And Cagr
Figure 2020-2030 South America Incontinence Care Products Market Size And Cagr
Figure 2020-2030 Asia & Pacific Incontinence Care Products Market Size And Cagr
Figure 2020-2030 Europe Incontinence Care Products Market Size And Cagr
Figure 2020-2030 Mea Incontinence Care Products Market Size And Cagr
Figure 2020-2025 Global Incontinence Care Products Market Size And Growth Rate
Figure 2025-2030 Global Incontinence Care Products Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |