Triclosan Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
The triclosan market centers on the production and application of triclosan, also known as 2,4,4'-trichloro-2'-hydroxydiphenyl ether, a broad-spectrum antimicrobial agent and preservative widely used across various consumer and industrial applications. Triclosan is a chlorinated aromatic compound that exhibits potent antibacterial and antifungal properties, making it effective against a wide range of microorganisms. The compound is synthesized through the reaction of 2,4-dichlorophenol with 4-chlorophenol in the presence of a base catalyst. Historically, triclosan found extensive use in personal care products including soaps, toothpaste, deodorants, and cosmetics, where concentrations typically do not exceed 0.3% for consumer safety. The market has experienced significant regulatory scrutiny and evolving consumer preferences, particularly following the FDA's 2017 ban on triclosan in over-the-counter antibacterial soaps and body washes in the United States. Despite regulatory challenges in personal care applications, triclosan maintains relevance in specific industrial applications, medical devices, textiles, and plastic coatings where its antimicrobial properties provide functional benefits. The global market is characterized by consolidation among established chemical manufacturers and a shift toward specialized applications that leverage triclosan's unique antimicrobial efficacy while addressing regulatory and consumer concerns.
Market Size and Growth Forecast
The global triclosan market is projected to reach USD 220–280 million by 2025, with an estimated compound annual growth rate (CAGR) of 2%–4% through 2030. This modest growth reflects regulatory constraints in traditional personal care applications offset by continued demand in industrial, textile, and specialized antimicrobial applications.
Regional Analysis
Asia Pacific leads the triclosan market with an estimated growth rate of 3%–5%, primarily driven by China and India, where industrial applications and textile antimicrobial treatments create sustained demand. China serves as a major production hub for triclosan, benefiting from established chemical manufacturing infrastructure and cost-competitive production capabilities. India shows growing demand for triclosan in textile processing and industrial applications, supported by expanding manufacturing sectors and increasing quality standards.
North America exhibits a growth rate of 1%–3%, led by the United States, where regulatory restrictions on consumer products have limited market expansion while specialized applications in medical devices, industrial coatings, and technical textiles maintain steady demand. The region's focus on high-value applications and regulatory compliance drives demand for high-purity triclosan grades.
Europe demonstrates a growth rate of 1%–2.5%, with key markets in Germany, France, and the United Kingdom. The region's stringent regulatory framework limits consumer product applications while industrial uses in specialized coatings, medical applications, and technical textiles continue to support market demand. Environmental regulations drive development of more sustainable antimicrobial alternatives.
South America shows a growth rate of 2%–4%, with Brazil and Mexico leading regional demand through textile processing applications and industrial antimicrobial uses. The region's growing textile and manufacturing sectors create opportunities for triclosan applications despite regulatory considerations.
Middle East and Africa exhibit growth of 2%–4%, driven by industrial applications and textile processing in countries like Turkey and South Africa. Limited regulatory restrictions in some markets allow continued use in various applications, though global trends toward alternative antimicrobials influence market dynamics.
Application Analysis
Sportswear and Footwear represents a significant application segment, projected to grow at 3%–5%, where triclosan provides antimicrobial functionality to prevent odor-causing bacteria in athletic apparel and footwear materials. The segment benefits from growing health and fitness consciousness, expanding sportswear markets, and consumer demand for odor-resistant products. Trends include integration with moisture-wicking technologies and development of durable antimicrobial treatments.
Household Cleaners applications demonstrate growth of 2%–4%, encompassing specialized cleaning products where triclosan's broad-spectrum antimicrobial activity provides effective sanitization. While consumer antibacterial soaps face restrictions, industrial and institutional cleaning products continue to utilize triclosan for its proven efficacy against various pathogens.
Plastic Coatings applications show growth of 3%–5%, where triclosan is incorporated into polymer matrices to provide antimicrobial surfaces for various applications including medical devices, food contact materials, and consumer products. The segment benefits from growing awareness of surface hygiene and demand for self-sanitizing materials.
Personal Care applications exhibit limited growth of 0%–2% due to regulatory restrictions and consumer preference shifts, though medicinal applications including therapeutic toothpaste and mouthwash for treating gingivitis maintain specialized demand. High-concentration formulations for specific therapeutic purposes continue to find acceptance under medical supervision.
Others applications, including textile processing, industrial preservatives, and specialized antimicrobial products, demonstrate growth of 2%–4%, representing niche uses that leverage triclosan's specific antimicrobial properties where regulatory and safety considerations are managed through controlled applications.
Key Market Players
BASF: A German multinational chemical company and global leader in specialty chemicals, BASF produces high-quality triclosan for various industrial applications, emphasizing regulatory compliance, product stewardship, and technical support for specialized antimicrobial applications.
Vivimed Labs Ltd: An Indian pharmaceutical and specialty chemical company, Vivimed Labs manufactures triclosan for both domestic and international markets, focusing on pharmaceutical applications and industrial uses while maintaining strict quality control and regulatory compliance standards.
Kumar Organic Products Limited: An Indian specialty chemical manufacturer with established triclosan production capabilities, Kumar Organic focuses on cost-effective manufacturing for various applications including textiles, plastics, and industrial antimicrobial uses, serving both domestic and export markets.
Tianjin Bailing: A Chinese chemical manufacturer specializing in antimicrobial agents and preservatives, Tianjin Bailing produces triclosan for various industrial applications, emphasizing competitive pricing and reliable supply for Asian markets.
Jiangsu Yike: A Chinese company focused on specialty chemicals including antimicrobial agents, Jiangsu Yike manufactures triclosan for textile, plastic, and industrial applications, leveraging cost-competitive production and established distribution networks.
Hubei Xiangyun: A Chinese chemical manufacturer producing triclosan and related antimicrobial compounds, Hubei Xiangyun serves domestic and international markets with emphasis on industrial applications and textile processing uses.
Jiangsu Huanxin: A Chinese specialty chemical company manufacturing triclosan for various applications, Jiangsu Huanxin focuses on product quality and competitive pricing to serve growing demand in textile and industrial antimicrobial markets.
Porter's Five Forces Analysis
●Threat of New Entrants: Low to Moderate. The triclosan market presents moderate barriers to entry due to regulatory complexities, environmental compliance requirements, and established customer relationships. Patent protections have largely expired, but regulatory approval processes and safety data requirements create meaningful obstacles for new producers, while existing production capacity adequately serves current demand levels.
●Threat of Substitutes: High. Alternative antimicrobial agents including quaternary ammonium compounds, silver-based antimicrobials, natural antimicrobial agents, and other synthetic biocides compete directly with triclosan across most applications. Regulatory restrictions and consumer preferences for "safer" alternatives have accelerated substitution in many traditional applications, particularly in personal care products.
●Bargaining Power of Buyers: Moderate to High. Large buyers including textile manufacturers, plastic processors, and specialty chemical companies possess significant negotiating power due to available alternative suppliers and substitute antimicrobial agents. However, triclosan's proven efficacy and established performance data provide some supplier leverage in specialized applications requiring specific antimicrobial properties.
●Bargaining Power of Suppliers: Low to Moderate. Raw material suppliers for triclosan production have limited leverage due to the availability of alternative chemical precursors and established supply chains. However, environmental regulations and safety requirements for chlorinated aromatic compounds create some supplier consolidation that moderately increases supplier power.
●Competitive Rivalry: Moderate to High. The triclosan market exhibits moderate to high competitive intensity among established producers, particularly as demand shifts toward specialized applications. Competition focuses on regulatory compliance, product quality, and technical support rather than pure price competition, while geographic concentration of production in Asia creates regional competitive dynamics.
Market Opportunities and Challenges
Opportunities
●Industrial Antimicrobial Applications: Growing awareness of microbial contamination in industrial processes creates opportunities for triclosan in specialized applications including water treatment, industrial preservatives, and processing aids where its broad-spectrum efficacy provides value despite regulatory considerations.
●Textile Innovation: Expanding demand for antimicrobial textiles in healthcare, sportswear, and technical applications creates opportunities for triclosan incorporation, particularly in markets with fewer regulatory restrictions and where performance requirements justify its use over alternative antimicrobial agents.
●Medical Device Applications: Increasing focus on healthcare-associated infection prevention drives demand for antimicrobial medical devices and surfaces, where triclosan's proven efficacy and extensive safety data support continued use in critical applications under appropriate regulatory frameworks.
●Emerging Market Expansion: Growing industrial development and manufacturing capacity in Asia Pacific, South America, and Africa create opportunities for triclosan applications in textiles, plastics, and industrial uses where regulatory frameworks may be more accommodating than developed markets.
●Specialized Formulations: Development of controlled-release and targeted delivery systems for triclosan can address safety concerns while maintaining antimicrobial efficacy, creating opportunities in specialized applications requiring long-lasting antimicrobial protection.
Challenges
●Regulatory Restrictions: Increasing regulatory scrutiny and restrictions on triclosan use in consumer products limit market expansion, particularly in developed markets where environmental and health concerns drive policy decisions that restrict traditional applications.
●Consumer Perception: Growing consumer awareness and preference for "natural" or "safer" antimicrobial alternatives creates market headwinds for triclosan-containing products, requiring manufacturers to justify use through superior performance or specific functional benefits.
●Environmental Concerns: Triclosan's persistence in the environment and potential ecological impacts create sustainability challenges that drive regulatory restrictions and consumer resistance, requiring careful waste management and environmental stewardship throughout the product lifecycle.
●Alternative Technology Development: Rapid advancement in alternative antimicrobial technologies including silver nanoparticles, copper-based systems, and natural antimicrobial compounds creates competitive pressure and potential substitution in many applications.
●Supply Chain Concentration: Geographic concentration of triclosan production in Asia creates supply chain vulnerabilities related to regulatory changes, trade restrictions, and operational disruptions that could affect global market stability and pricing dynamics.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Triclosan Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Triclosan by Region
8.2 Import of Triclosan by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Triclosan Market in North America (2020-2030)
9.1 Triclosan Market Size
9.2 Triclosan Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Triclosan Market in South America (2020-2030)
10.1 Triclosan Market Size
10.2 Triclosan Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Triclosan Market in Asia & Pacific (2020-2030)
11.1 Triclosan Market Size
11.2 Triclosan Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Triclosan Market in Europe (2020-2030)
12.1 Triclosan Market Size
12.2 Triclosan Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Triclosan Market in MEA (2020-2030)
13.1 Triclosan Market Size
13.2 Triclosan Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Triclosan Market (2020-2030)
14.1 Triclosan Market Size
14.2 Triclosan Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Triclosan Market Forecast (2021-2026)
15.1 Triclosan Market Size Forecast
15.2 Triclosan Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 BASF
15.1.1 Company Profile
15.1.2 Main Business and Triclosan Information
15.1.3 SWOT Analysis of BASF
15.1.4 BASF Triclosan Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Vivimed Labs Ltd
15.2.1 Company Profile
15.2.2 Main Business and Triclosan Information
15.2.3 SWOT Analysis of Vivimed Labs Ltd
15.2.4 Vivimed Labs Ltd Triclosan Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Kumar Organic Products Limited
15.3.1 Company Profile
15.3.2 Main Business and Triclosan Information
15.3.3 SWOT Analysis of Kumar Organic Products Limited
15.3.4 Kumar Organic Products Limited Triclosan Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Tianjin Bailing
15.4.1 Company Profile
15.4.2 Main Business and Triclosan Information
15.4.3 SWOT Analysis of Tianjin Bailing
15.4.4 Tianjin Bailing Triclosan Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Jiangsu Yike
15.5.1 Company Profile
15.5.2 Main Business and Triclosan Information
15.5.3 SWOT Analysis of Jiangsu Yike
15.5.4 Jiangsu Yike Triclosan Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Triclosan Report
Table Data Sources Of Triclosan Report
Table Major Assumptions Of Triclosan Report
Table Triclosan Classification
Table Triclosan Applications List
Table Drivers Of Triclosan Market
Table Restraints Of Triclosan Market
Table Opportunities Of Triclosan Market
Table Threats Of Triclosan Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Triclosan
Table Cost Structure Analysis Of Triclosan
Table Key End Users List
Table Latest News Of Triclosan Market
Table Merger And Acquisition List
Table Planned/Future Project Of Triclosan Market
Table Policy Of Triclosan Market
Table 2020-2030 Regional Export Of Triclosan
Table 2020-2030 Regional Import Of Triclosan
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Triclosan Market Size And Market Volume List
Table 2020-2030 North America Triclosan Demand List By Application
Table 2020-2025 North America Triclosan Key Players Sales List
Table 2020-2025 North America Triclosan Key Players Market Share List
Table 2020-2030 North America Triclosan Demand List By Type
Table 2020-2025 North America Triclosan Price List By Type
Table 2020-2030 United States Triclosan Market Size And Market Volume List
Table 2020-2030 United States Triclosan Import & Export List
Table 2020-2030 Canada Triclosan Market Size And Market Volume List
Table 2020-2030 Canada Triclosan Import & Export List
Table 2020-2030 Mexico Triclosan Market Size And Market Volume List
Table 2020-2030 Mexico Triclosan Import & Export List
Table 2020-2030 South America Triclosan Market Size And Market Volume List
Table 2020-2030 South America Triclosan Demand List By Application
Table 2020-2025 South America Triclosan Key Players Sales List
Table 2020-2025 South America Triclosan Key Players Market Share List
Table 2020-2030 South America Triclosan Demand List By Type
Table 2020-2025 South America Triclosan Price List By Type
Table 2020-2030 Brazil Triclosan Market Size And Market Volume List
Table 2020-2030 Brazil Triclosan Import & Export List
Table 2020-2030 Argentina Triclosan Market Size And Market Volume List
Table 2020-2030 Argentina Triclosan Import & Export List
Table 2020-2030 Chile Triclosan Market Size And Market Volume List
Table 2020-2030 Chile Triclosan Import & Export List
Table 2020-2030 Peru Triclosan Market Size And Market Volume List
Table 2020-2030 Peru Triclosan Import & Export List
Table 2020-2030 Asia & Pacific Triclosan Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Triclosan Demand List By Application
Table 2020-2025 Asia & Pacific Triclosan Key Players Sales List
Table 2020-2025 Asia & Pacific Triclosan Key Players Market Share List
Table 2020-2030 Asia & Pacific Triclosan Demand List By Type
Table 2020-2025 Asia & Pacific Triclosan Price List By Type
Table 2020-2030 China Triclosan Market Size And Market Volume List
Table 2020-2030 China Triclosan Import & Export List
Table 2020-2030 India Triclosan Market Size And Market Volume List
Table 2020-2030 India Triclosan Import & Export List
Table 2020-2030 Japan Triclosan Market Size And Market Volume List
Table 2020-2030 Japan Triclosan Import & Export List
Table 2020-2030 South Korea Triclosan Market Size And Market Volume List
Table 2020-2030 South Korea Triclosan Import & Export List
Table 2020-2030 Southeast Asia Triclosan Market Size List
Table 2020-2030 Southeast Asia Triclosan Market Volume List
Table 2020-2030 Southeast Asia Triclosan Import List
Table 2020-2030 Southeast Asia Triclosan Export List
Table 2020-2030 Australia Triclosan Market Size And Market Volume List
Table 2020-2030 Australia Triclosan Import & Export List
Table 2020-2030 Europe Triclosan Market Size And Market Volume List
Table 2020-2030 Europe Triclosan Demand List By Application
Table 2020-2025 Europe Triclosan Key Players Sales List
Table 2020-2025 Europe Triclosan Key Players Market Share List
Table 2020-2030 Europe Triclosan Demand List By Type
Table 2020-2025 Europe Triclosan Price List By Type
Table 2020-2030 Germany Triclosan Market Size And Market Volume List
Table 2020-2030 Germany Triclosan Import & Export List
Table 2020-2030 France Triclosan Market Size And Market Volume List
Table 2020-2030 France Triclosan Import & Export List
Table 2020-2030 United Kingdom Triclosan Market Size And Market Volume List
Table 2020-2030 United Kingdom Triclosan Import & Export List
Table 2020-2030 Italy Triclosan Market Size And Market Volume List
Table 2020-2030 Italy Triclosan Import & Export List
Table 2020-2030 Spain Triclosan Market Size And Market Volume List
Table 2020-2030 Spain Triclosan Import & Export List
Table 2020-2030 Belgium Triclosan Market Size And Market Volume List
Table 2020-2030 Belgium Triclosan Import & Export List
Table 2020-2030 Netherlands Triclosan Market Size And Market Volume List
Table 2020-2030 Netherlands Triclosan Import & Export List
Table 2020-2030 Austria Triclosan Market Size And Market Volume List
Table 2020-2030 Austria Triclosan Import & Export List
Table 2020-2030 Poland Triclosan Market Size And Market Volume List
Table 2020-2030 Poland Triclosan Import & Export List
Table 2020-2030 Russia Triclosan Market Size And Market Volume List
Table 2020-2030 Russia Triclosan Import & Export List
Table 2020-2030 Mea Triclosan Market Size And Market Volume List
Table 2020-2030 Mea Triclosan Demand List By Application
Table 2020-2025 Mea Triclosan Key Players Sales List
Table 2020-2025 Mea Triclosan Key Players Market Share List
Table 2020-2030 Mea Triclosan Demand List By Type
Table 2020-2025 Mea Triclosan Price List By Type
Table 2020-2030 Egypt Triclosan Market Size And Market Volume List
Table 2020-2030 Egypt Triclosan Import & Export List
Table 2020-2030 Israel Triclosan Market Size And Market Volume List
Table 2020-2030 Israel Triclosan Import & Export List
Table 2020-2030 South Africa Triclosan Market Size And Market Volume List
Table 2020-2030 South Africa Triclosan Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Triclosan Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Triclosan Import & Export List
Table 2020-2030 Turkey Triclosan Market Size And Market Volume List
Table 2020-2030 Turkey Triclosan Import & Export List
Table 2020-2025 Global Triclosan Market Size List By Region
Table 2020-2025 Global Triclosan Market Size Share List By Region
Table 2020-2025 Global Triclosan Market Volume List By Region
Table 2020-2025 Global Triclosan Market Volume Share List By Region
Table 2020-2025 Global Triclosan Demand List By Application
Table 2020-2025 Global Triclosan Demand Market Share List By Application
Table 2020-2025 Global Triclosan Capacity List
Table 2020-2025 Global Triclosan Key Vendors Capacity Share List
Table 2020-2025 Global Triclosan Key Vendors Production List
Table 2020-2025 Global Triclosan Key Vendors Production Share List
Table 2020-2025 Global Triclosan Key Vendors Production Value List
Table 2020-2025 Global Triclosan Key Vendors Production Value Share List
Table 2020-2025 Global Triclosan Demand List By Type
Table 2020-2025 Global Triclosan Demand Market Share List By Type
Table 2020-2025 Regional Triclosan Price List
Table 2025-2030 Global Triclosan Market Size List By Region
Table 2025-2030 Global Triclosan Market Size Share List By Region
Table 2025-2030 Global Triclosan Market Volume List By Region
Table 2025-2030 Global Triclosan Market Volume Share List By Region
Table 2025-2030 Global Triclosan Demand List By Application
Table 2025-2030 Global Triclosan Demand Market Share List By Application
Table 2025-2030 Global Triclosan Capacity List
Table 2025-2030 Global Triclosan Key Vendors Capacity Share List
Table 2025-2030 Global Triclosan Key Vendors Production List
Table 2025-2030 Global Triclosan Key Vendors Production Share List
Table 2025-2030 Global Triclosan Key Vendors Production Value List
Table 2025-2030 Global Triclosan Key Vendors Production Value Share List
Table 2025-2030 Global Triclosan Demand List By Type
Table 2025-2030 Global Triclosan Demand Market Share List By Type
Table 2025-2030 Triclosan Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Triclosan Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Triclosan Market Size And Cagr
Figure 2020-2030 North America Triclosan Market Volume And Cagr
Figure 2020-2030 South America Triclosan Market Size And Cagr
Figure 2020-2030 South America Triclosan Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Triclosan Market Size And Cagr
Figure 2020-2030 Asia & Pacific Triclosan Market Volume And Cagr
Figure 2020-2030 Europe Triclosan Market Size And Cagr
Figure 2020-2030 Europe Triclosan Market Volume And Cagr
Figure 2020-2030 Mea Triclosan Market Size And Cagr
Figure 2020-2030 Mea Triclosan Market Volume And Cagr
Figure 2020-2025 Global Triclosan Capacity Production And Growth Rate
Figure 2020-2025 Global Triclosan Production Value And Growth Rate
Figure 2025-2030 Global Triclosan Capacity Production And Growth Rate
Figure 2025-2030 Global Triclosan Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |