Psoriasis Treatment Drug Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type

By: HDIN Research Published: 2025-08-23 Pages: 90
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Psoriasis Treatment Drug Market Summary

Psoriasis is a chronic, immune-mediated inflammatory disease characterized primarily by red, scaly patches on the skin. It is not only a dermatological condition but also a systemic disease that may be associated with psoriatic arthritis and increased risks of cardiovascular, metabolic, and psychological comorbidities. Psoriasis treatment has evolved significantly over the past two decades, moving from traditional topical therapies and systemic drugs to highly targeted biologics and, more recently, oral small molecules that inhibit specific immune pathways. The global psoriasis treatment drug market has grown rapidly in line with advancements in immunology and biotechnology. By 2025, the market is estimated to reach USD 14–24 billion, supported by rising disease awareness, improved diagnostic practices, and the growing adoption of biologics and next-generation small molecule drugs. From 2025 to 2030, the market is expected to expand at a compound annual growth rate (CAGR) of 5.5%–8.5%, driven by robust uptake of biologics, expansion of pipeline assets, and broadening reimbursement coverage in developed economies.

Regional Market Trends
● United States: The U.S. is the largest and most important market, accounting for more than 70% of global revenues. Several factors contribute to this dominance: high disease prevalence, rapid adoption of innovative biologics, premium drug pricing, and broad reimbursement. The U.S. market benefits from a strong presence of leading pharmaceutical companies, robust clinical trial infrastructure, and a supportive regulatory environment for innovative immunology drugs. Growth in the U.S. is expected at a 6%–8% CAGR through 2030.
● Europe: Western Europe represents the second-largest regional market, with significant revenues from Germany, the U.K., France, and Italy. National reimbursement policies and guideline-driven clinical practice support uptake of biologics, though cost containment measures can slow penetration of newer therapies. Growth is projected at a 5%–7% CAGR.
● Asia-Pacific: Japan, South Korea, China, and India are showing rising demand as healthcare infrastructure improves and awareness of psoriasis as an immune-mediated systemic condition increases. Japan and South Korea are more advanced markets with established biologic adoption, while China and India are expected to contribute strong growth from a smaller base. Regional growth is estimated in the 6%–8.5% CAGR range.
● Latin America: Brazil and Mexico lead adoption in Latin America, though market access challenges and limited insurance coverage restrict broad penetration of premium-priced biologics. Nevertheless, increasing access to generics and biosimilars supports steady growth, projected at 5%–6.5% CAGR.
● Middle East & Africa: This region is the smallest but growing market, with increasing government spending on specialty pharmaceuticals and expansion of private insurance coverage. Growth is anticipated at 5%–6.5% CAGR, albeit from a limited base.

Product Type Segmentation and Trends
● Risankizumab (Skyrizi; AbbVie): One of the fastest-growing therapies, risankizumab is an IL-23 inhibitor demonstrating strong efficacy and favorable dosing schedules. AbbVie reported USD 3,778 million in 2024 revenues for Skyrizi, making it a cornerstone of its immunology portfolio. Growth momentum remains strong, supported by continued uptake in plaque psoriasis and psoriatic arthritis, with expected growth in the 7%–8.5% CAGR range.
● Guselkumab (Tremfya; Johnson & Johnson): Also targeting IL-23, guselkumab is a key biologic for Johnson & Johnson, generating USD 3,670 million in 2024. Its efficacy profile and competitive positioning against other IL-23 inhibitors support ongoing growth at 6.5%–8% CAGR.
● Ixekizumab (Taltz; Lilly): Ixekizumab, an IL-17A inhibitor, has established a strong presence in psoriasis and psoriatic arthritis. It is well-regarded for its rapid onset of action and broad efficacy across patient subgroups. Market growth is expected at 5.5%–7% CAGR.
● Secukinumab (Cosentyx; Novartis): One of the first IL-17A inhibitors, secukinumab has become a blockbuster therapy with broad indications in psoriasis, psoriatic arthritis, and ankylosing spondylitis. Though facing competitive pressures from newer biologics, it remains a leading therapy, projected to grow at 5%–6.5% CAGR.
● Ustekinumab (Stelara; Janssen): An IL-12/23 inhibitor, ustekinumab is a well-established therapy but faces increasing competition from newer IL-23–specific inhibitors. While still widely used due to its broad immunology indications, growth is expected to slow to 3.5%–5% CAGR.
● Deucravacitinib (Sotyktu; Bristol Myers Squibb): This TYK2 inhibitor is the first oral small molecule with a novel mechanism approved for psoriasis. Positioned as a highly effective oral therapy, it addresses patient preference for non-injectable options. Strong adoption is anticipated, with growth projected at 7%–8.5% CAGR, making it one of the fastest-growing therapies in the segment.
● Apremilast (Otezla; Amgen): A PDE4 inhibitor, apremilast is the leading oral small molecule for psoriasis, though it is less effective than biologics. Amgen reported USD 2,126 million in 2024 revenues for Otezla. While competitive pressures from deucravacitinib are expected, Otezla remains relevant due to its oral administration and broad access. Growth is projected at 4%–5.5% CAGR.
● Topical Products: Traditional therapies such as corticosteroids, vitamin D analogs, and combination products remain important for mild-to-moderate psoriasis, particularly in emerging markets. Growth is expected at a modest 2.5%–4% CAGR, given the increasing shift toward systemic and biologic therapies for moderate-to-severe disease.

Key Companies
● AbbVie: A global biopharmaceutical leader, AbbVie dominates the psoriasis treatment drug market with Skyrizi and previously Humira. Skyrizi’s strong sales trajectory reinforces AbbVie’s leadership in immunology.
● Johnson & Johnson (Janssen Pharmaceuticals): Janssen has long been a leader in immunology with Stelara and Tremfya, both of which are pivotal to its portfolio. Tremfya’s rapid uptake underscores J&J’s ability to adapt to evolving treatment paradigms.
● Eli Lilly: Lilly’s ixekizumab (Taltz) has gained strong traction in psoriasis and psoriatic arthritis, complementing its broader immunology and oncology pipelines.
● Novartis: Novartis’s Cosentyx was one of the earliest IL-17A inhibitors, and it continues to contribute significant revenues, maintaining a solid competitive position despite newer entrants.
● Bristol Myers Squibb: BMS has expanded into dermatology with deucravacitinib, a differentiated TYK2 inhibitor that is poised to reshape the oral therapy segment in psoriasis.
● Amgen: Amgen’s Otezla remains a critical therapy, especially in patients preferring oral medications, though competition from deucravacitinib is expected to challenge future growth.

Porter’s Five Forces Analysis
1. Threat of New Entrants – Low to Moderate
The psoriasis treatment drug market is characterized by high regulatory barriers, significant R&D investment requirements, and long development timelines. While biosimilars and generics may increase competition, barriers remain substantial for innovative therapies.
2. Bargaining Power of Suppliers – Moderate
Suppliers of biologics manufacturing technologies and raw materials for advanced therapies hold moderate power. However, major pharmaceutical companies often have integrated capabilities, reducing dependency.
3. Bargaining Power of Buyers – High
Payers and healthcare systems exert strong bargaining power, particularly in Europe where cost-effectiveness assessments drive reimbursement. In the U.S., managed care organizations negotiate pricing, though market demand for effective therapies sustains pricing power for leading drugs.
4. Threat of Substitutes – Moderate
Substitution exists among biologics targeting different pathways (IL-23 vs. IL-17 vs. TYK2 inhibitors). However, given variability in patient response, multiple therapies coexist rather than replacing one another completely.
5. Industry Rivalry – High
Competition among AbbVie, J&J, Novartis, Lilly, Amgen, and BMS is intense. Each company competes for share in the moderate-to-severe psoriasis segment, with innovation, safety profiles, and dosing convenience being critical differentiators.

Opportunities and Challenges
● Opportunities
* Expansion of Oral Therapies: Patient demand for convenient, non-injectable options creates significant opportunities for oral agents like deucravacitinib.
* Biologic Penetration in Emerging Markets: Rising healthcare infrastructure and expanding reimbursement in Asia-Pacific and Latin America open growth avenues for biologics.
* Pipeline Innovation: Next-generation immunology drugs targeting novel pathways (e.g., IL-36, RORγ inhibitors) may further expand treatment choices.
* Comorbidity Management: Increased recognition of psoriasis as a systemic condition encourages comprehensive care, supporting greater uptake of advanced therapies.
● Challenges
* Pricing and Access Pressures: Payers increasingly scrutinize high-cost biologics, pushing for discounts, biosimilars, and cost-effectiveness evidence.
* Biosimilar Competition: Patent expiries for established biologics such as ustekinumab will open the market to biosimilars, impacting branded revenues.
* Safety Concerns: Long-term safety monitoring for new therapies remains critical, particularly for immunomodulators with potential systemic effects.
* Market Saturation in Developed Regions: In the U.S. and Europe, biologic penetration is already high, limiting growth opportunities to patient switching and pipeline launches.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Psoriasis Treatment Drug Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Psoriasis Treatment Drug Market in North America (2020-2030)
8.1 Psoriasis Treatment Drug Market Size
8.2 Psoriasis Treatment Drug Market by End Use
8.3 Competition by Players/Suppliers
8.4 Psoriasis Treatment Drug Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Psoriasis Treatment Drug Market in South America (2020-2030)
9.1 Psoriasis Treatment Drug Market Size
9.2 Psoriasis Treatment Drug Market by End Use
9.3 Competition by Players/Suppliers
9.4 Psoriasis Treatment Drug Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Psoriasis Treatment Drug Market in Asia & Pacific (2020-2030)
10.1 Psoriasis Treatment Drug Market Size
10.2 Psoriasis Treatment Drug Market by End Use
10.3 Competition by Players/Suppliers
10.4 Psoriasis Treatment Drug Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Psoriasis Treatment Drug Market in Europe (2020-2030)
11.1 Psoriasis Treatment Drug Market Size
11.2 Psoriasis Treatment Drug Market by End Use
11.3 Competition by Players/Suppliers
11.4 Psoriasis Treatment Drug Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Psoriasis Treatment Drug Market in MEA (2020-2030)
12.1 Psoriasis Treatment Drug Market Size
12.2 Psoriasis Treatment Drug Market by End Use
12.3 Competition by Players/Suppliers
12.4 Psoriasis Treatment Drug Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Psoriasis Treatment Drug Market (2020-2025)
13.1 Psoriasis Treatment Drug Market Size
13.2 Psoriasis Treatment Drug Market by End Use
13.3 Competition by Players/Suppliers
13.4 Psoriasis Treatment Drug Market Size by Type
Chapter 14 Global Psoriasis Treatment Drug Market Forecast (2025-2030)
14.1 Psoriasis Treatment Drug Market Size Forecast
14.2 Psoriasis Treatment Drug Application Forecast
14.3 Competition by Players/Suppliers
14.4 Psoriasis Treatment Drug Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 AbbVie
15.1.1 Company Profile
15.1.2 Main Business and Psoriasis Treatment Drug Information
15.1.3 SWOT Analysis of AbbVie
15.1.4 AbbVie Psoriasis Treatment Drug Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Lilly
15.2.1 Company Profile
15.2.2 Main Business and Psoriasis Treatment Drug Information
15.2.3 SWOT Analysis of Lilly
15.2.4 Lilly Psoriasis Treatment Drug Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Johnson & Johnson
15.3.1 Company Profile
15.3.2 Main Business and Psoriasis Treatment Drug Information
15.3.3 SWOT Analysis of Johnson & Johnson
15.3.4 Johnson & Johnson Psoriasis Treatment Drug Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Novartis
15.4.1 Company Profile
15.4.2 Main Business and Psoriasis Treatment Drug Information
15.4.3 SWOT Analysis of Novartis
15.4.4 Novartis Psoriasis Treatment Drug Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Bristol Myers Squibb
15.5.1 Company Profile
15.5.2 Main Business and Psoriasis Treatment Drug Information
15.5.3 SWOT Analysis of Bristol Myers Squibb
15.5.4 Bristol Myers Squibb Psoriasis Treatment Drug Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Amgen
15.6.1 Company Profile
15.6.2 Main Business and Psoriasis Treatment Drug Information
15.6.3 SWOT Analysis of Amgen
15.6.4 Amgen Psoriasis Treatment Drug Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms
Table Research Scope Of Psoriasis Treatment Drug Report
Table Data Sources Of Psoriasis Treatment Drug Report
Table Major Assumptions Of Psoriasis Treatment Drug Report
Table Psoriasis Treatment Drug Classification
Table Psoriasis Treatment Drug Applications
Table Drivers Of Psoriasis Treatment Drug Market
Table Restraints Of Psoriasis Treatment Drug Market
Table Opportunities Of Psoriasis Treatment Drug Market
Table Threats Of Psoriasis Treatment Drug Market
Table Raw Materials Suppliers
Table Different Production Methods Of Psoriasis Treatment Drug
Table Cost Structure Analysis Of Psoriasis Treatment Drug
Table Key End Users
Table Latest News Of Psoriasis Treatment Drug Market
Table Merger And Acquisition
Table Planned/Future Project Of Psoriasis Treatment Drug Market
Table Policy Of Psoriasis Treatment Drug Market
Table 2020-2030 North America Psoriasis Treatment Drug Market Size
Table 2020-2030 North America Psoriasis Treatment Drug Market Size By Application
Table 2020-2025 North America Psoriasis Treatment Drug Key Players Revenue
Table 2020-2025 North America Psoriasis Treatment Drug Key Players Market Share
Table 2020-2030 North America Psoriasis Treatment Drug Market Size By Type
Table 2020-2030 United States Psoriasis Treatment Drug Market Size
Table 2020-2030 Canada Psoriasis Treatment Drug Market Size
Table 2020-2030 Mexico Psoriasis Treatment Drug Market Size
Table 2020-2030 South America Psoriasis Treatment Drug Market Size
Table 2020-2030 South America Psoriasis Treatment Drug Market Size By Application
Table 2020-2025 South America Psoriasis Treatment Drug Key Players Revenue
Table 2020-2025 South America Psoriasis Treatment Drug Key Players Market Share
Table 2020-2030 South America Psoriasis Treatment Drug Market Size By Type
Table 2020-2030 Brazil Psoriasis Treatment Drug Market Size
Table 2020-2030 Argentina Psoriasis Treatment Drug Market Size
Table 2020-2030 Chile Psoriasis Treatment Drug Market Size
Table 2020-2030 Peru Psoriasis Treatment Drug Market Size
Table 2020-2030 Asia & Pacific Psoriasis Treatment Drug Market Size
Table 2020-2030 Asia & Pacific Psoriasis Treatment Drug Market Size By Application
Table 2020-2025 Asia & Pacific Psoriasis Treatment Drug Key Players Revenue
Table 2020-2025 Asia & Pacific Psoriasis Treatment Drug Key Players Market Share
Table 2020-2030 Asia & Pacific Psoriasis Treatment Drug Market Size By Type
Table 2020-2030 China Psoriasis Treatment Drug Market Size
Table 2020-2030 India Psoriasis Treatment Drug Market Size
Table 2020-2030 Japan Psoriasis Treatment Drug Market Size
Table 2020-2030 South Korea Psoriasis Treatment Drug Market Size
Table 2020-2030 Southeast Asia Psoriasis Treatment Drug Market Size
Table 2020-2030 Australia Psoriasis Treatment Drug Market Size
Table 2020-2030 Europe Psoriasis Treatment Drug Market Size
Table 2020-2030 Europe Psoriasis Treatment Drug Market Size By Application
Table 2020-2025 Europe Psoriasis Treatment Drug Key Players Revenue
Table 2020-2025 Europe Psoriasis Treatment Drug Key Players Market Share
Table 2020-2030 Europe Psoriasis Treatment Drug Market Size By Type
Table 2020-2030 Germany Psoriasis Treatment Drug Market Size
Table 2020-2030 France Psoriasis Treatment Drug Market Size
Table 2020-2030 United Kingdom Psoriasis Treatment Drug Market Size
Table 2020-2030 Italy Psoriasis Treatment Drug Market Size
Table 2020-2030 Spain Psoriasis Treatment Drug Market Size
Table 2020-2030 Belgium Psoriasis Treatment Drug Market Size
Table 2020-2030 Netherlands Psoriasis Treatment Drug Market Size
Table 2020-2030 Austria Psoriasis Treatment Drug Market Size
Table 2020-2030 Poland Psoriasis Treatment Drug Market Size
Table 2020-2030 Russia Psoriasis Treatment Drug Market Size
Table 2020-2030 Mea Psoriasis Treatment Drug Market Size
Table 2020-2030 Mea Psoriasis Treatment Drug Market Size By Application
Table 2020-2025 Mea Psoriasis Treatment Drug Key Players Revenue
Table 2020-2025 Mea Psoriasis Treatment Drug Key Players Market Share
Table 2020-2030 Mea Psoriasis Treatment Drug Market Size By Type
Table 2020-2030 Egypt Psoriasis Treatment Drug Market Size
Table 2020-2030 Israel Psoriasis Treatment Drug Market Size
Table 2020-2030 South Africa Psoriasis Treatment Drug Market Size
Table 2020-2030 Gulf Cooperation Council Countries Psoriasis Treatment Drug Market Size
Table 2020-2030 Turkey Psoriasis Treatment Drug Market Size
Table 2020-2025 Global Psoriasis Treatment Drug Market Size By Region
Table 2020-2025 Global Psoriasis Treatment Drug Market Size Share By Region
Table 2020-2025 Global Psoriasis Treatment Drug Market Size By Application
Table 2020-2025 Global Psoriasis Treatment Drug Market Share By Application
Table 2020-2025 Global Psoriasis Treatment Drug Key Vendors Revenue
Table 2020-2025 Global Psoriasis Treatment Drug Key Vendors Market Share
Table 2020-2025 Global Psoriasis Treatment Drug Market Size By Type
Table 2020-2025 Global Psoriasis Treatment Drug Market Share By Type
Table 2025-2030 Global Psoriasis Treatment Drug Market Size By Region
Table 2025-2030 Global Psoriasis Treatment Drug Market Size Share By Region
Table 2025-2030 Global Psoriasis Treatment Drug Market Size By Application
Table 2025-2030 Global Psoriasis Treatment Drug Market Share By Application
Table 2025-2030 Global Psoriasis Treatment Drug Key Vendors Revenue
Table 2025-2030 Global Psoriasis Treatment Drug Key Vendors Market Share
Table 2025-2030 Global Psoriasis Treatment Drug Market Size By Type
Table 2025-2030 Psoriasis Treatment Drug Global Market Share By Type

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Psoriasis Treatment Drug Picture
Figure 2020-2030 North America Psoriasis Treatment Drug Market Size And Cagr
Figure 2020-2030 South America Psoriasis Treatment Drug Market Size And Cagr
Figure 2020-2030 Asia & Pacific Psoriasis Treatment Drug Market Size And Cagr
Figure 2020-2030 Europe Psoriasis Treatment Drug Market Size And Cagr
Figure 2020-2030 Mea Psoriasis Treatment Drug Market Size And Cagr
Figure 2020-2025 Global Psoriasis Treatment Drug Market Size And Growth Rate
Figure 2025-2030 Global Psoriasis Treatment Drug Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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