Home Healthcare Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
- Single User License (1 Users) $ 4,000
- Team License (2~5 Users) $ 5,000
- Corporate License (>5 Users) $ 6,000
Introduction
Home Healthcare encompasses a comprehensive range of medical, therapeutic, and support services delivered in patients' residences, providing alternatives to institutional care settings. This rapidly expanding sector includes skilled nursing services, rehabilitation therapy, infusion therapy, respiratory therapy, hospice and palliative care, and various unskilled care services. The market serves diverse patient populations including elderly individuals requiring long-term care, patients recovering from acute medical episodes, individuals with chronic conditions, and those requiring end-of-life care. Home healthcare leverages advanced medical technologies, telemedicine platforms, remote monitoring devices, and mobile health applications to deliver quality care while enabling patients to remain in familiar environments. Key drivers include aging demographics, healthcare cost containment initiatives, patient preference for home-based care, and technological advances that enable sophisticated medical care delivery outside traditional healthcare facilities. The sector encompasses both clinical services provided by licensed healthcare professionals and non-clinical support services that assist with activities of daily living.
Market Size and Growth Forecast
The global home healthcare market is projected to reach between USD 200 billion and USD 350 billion in 2025, with a compound annual growth rate (CAGR) of 7% to 14% through 2030, reflecting the fundamental shift toward value-based care and patient-centric healthcare delivery models.
Regional Analysis
North America: The United States dominates with Medicare and Medicaid coverage expansion for home health services, while Canada focuses on integrated community care programs. The region benefits from advanced telehealth infrastructure and established home care regulations.
Europe: Germany, France, and the United Kingdom lead through comprehensive social insurance coverage for home healthcare and aging-in-place policies. The region emphasizes integrated care coordination and quality standardization.
Asia Pacific: China and India experience rapid growth due to expanding middle-class populations and government healthcare accessibility initiatives, while Japan specializes in technology-enabled elderly care solutions. The region sees significant private investment in home care services.
Rest of the World: Brazil develops home healthcare capacity through public health system expansion, while the Middle East invests in premium home care services and medical tourism-related home recovery programs.
Type Analysis
Rehabilitation Therapy Services: Expected growth of 10-16%, driven by post-acute care transitions and functional recovery optimization. Trends focus on technology-enhanced therapy delivery and outcomes measurement systems.
Infusion Therapy Services: Projected growth of 12-18%, essential for complex medication administration and specialty drug delivery. Developments emphasize safety protocols and patient education programs.
Unskilled Care Services: Anticipated growth of 8-14%, critical for activities of daily living support and companionship services. Advances highlight caregiver training programs and family communication technologies.
Pregnancy Care Services: Expected growth of 9-15%, driven by high-risk pregnancy monitoring and postpartum care needs. Trends focus on remote fetal monitoring and maternal health tracking systems.
Respiratory Therapy Services: Projected growth of 11-17%, essential for chronic respiratory condition management and ventilator care. Developments prioritize portable oxygen systems and sleep apnea management.
Skilled Nursing Services: Anticipated growth of 8-13%, fundamental for post-hospital care and chronic condition management. Advances highlight electronic health record integration and care coordination platforms.
Hospice & Palliative Care Services: Expected growth of 7-12%, critical for end-of-life care and pain management. Trends focus on family support services and comfort care optimization.
Key Market Players
Leading firms include 3M Healthcare, providing medical device solutions for home use; Baxter International, specializing in home dialysis and infusion systems; Medtronic, offering remote monitoring and chronic disease management technologies; Cardinal Health, delivering comprehensive home healthcare supplies and services; B. Braun, focusing on infusion and wound care solutions; Abbott, providing diagnostic and monitoring devices; Sunrise Medical, specializing in mobility and rehabilitation equipment; Roche, offering point-of-care diagnostic solutions; Air Liquide, providing respiratory care and home oxygen services; Amedisys, delivering comprehensive home health and hospice services; NxStage Medical, focusing on home dialysis solutions; Arkray, offering diabetes management systems; BD, providing injection and infusion devices; Omron Healthcare, specializing in home monitoring equipment; Drive DeVilbiss Healthcare, offering respiratory and mobility products; GE Healthcare, providing imaging and monitoring technologies; Medline Industries, delivering medical supplies and equipment; Philips, focusing on sleep therapy and monitoring solutions; Johnson & Johnson Services, offering wound care and medical devices; and multiple specialized service providers including home care agencies, hospice organizations, and senior living companies. These organizations drive market growth through technology innovation, service expansion, and integrated care delivery models.
Porter's Five Forces Analysis
Threat of New Entrants: Moderate to High, as technology platforms enable new service models and reduce barriers to entry, though regulatory compliance and clinical expertise requirements provide some protection.
Threat of Substitutes: Moderate, with traditional institutional care, outpatient services, and technology-enabled self-care representing alternative approaches to patient care needs.
Bargaining Power of Buyers: High, with insurance payers demanding cost-effective outcomes and patients increasingly choosing providers based on service quality and convenience factors.
Bargaining Power of Suppliers: Low to Moderate, due to multiple medical device manufacturers and pharmaceutical companies, though specialized clinical staff may have increased bargaining power.
Competitive Rivalry: High, with healthcare systems, specialized home care companies, and technology firms competing intensively on service quality, cost-effectiveness, and patient satisfaction.
Market Opportunities and Challenges
Opportunities: Population aging creates substantial demand for home-based care alternatives to expensive institutional settings. Healthcare cost containment pressures drive payer support for lower-cost home care options. Technology advances in remote monitoring, telemedicine, and mobile health enable more sophisticated home-based care delivery. Consumer preference for aging in place and family-centered care supports market expansion. Value-based care models reward providers for achieving positive patient outcomes regardless of care setting location.
Challenges: Regulatory complexity across different service types and geographic regions increases compliance burden and operational costs. Workforce shortages in nursing and therapy professions limit service capacity and quality consistency. Technology integration challenges with existing healthcare systems complicate care coordination and data sharing. Insurance coverage limitations and reimbursement constraints affect service accessibility and provider sustainability. Quality assurance and safety monitoring in distributed care settings require sophisticated management systems and protocols.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Home Healthcare Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Home Healthcare Market in North America (2020-2030)
8.1 Home Healthcare Market Size
8.2 Home Healthcare Market by End Use
8.3 Competition by Players/Suppliers
8.4 Home Healthcare Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Home Healthcare Market in South America (2020-2030)
9.1 Home Healthcare Market Size
9.2 Home Healthcare Market by End Use
9.3 Competition by Players/Suppliers
9.4 Home Healthcare Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Home Healthcare Market in Asia & Pacific (2020-2030)
10.1 Home Healthcare Market Size
10.2 Home Healthcare Market by End Use
10.3 Competition by Players/Suppliers
10.4 Home Healthcare Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Home Healthcare Market in Europe (2020-2030)
11.1 Home Healthcare Market Size
11.2 Home Healthcare Market by End Use
11.3 Competition by Players/Suppliers
11.4 Home Healthcare Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Home Healthcare Market in MEA (2020-2030)
12.1 Home Healthcare Market Size
12.2 Home Healthcare Market by End Use
12.3 Competition by Players/Suppliers
12.4 Home Healthcare Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Home Healthcare Market (2020-2025)
13.1 Home Healthcare Market Size
13.2 Home Healthcare Market by End Use
13.3 Competition by Players/Suppliers
13.4 Home Healthcare Market Size by Type
Chapter 14 Global Home Healthcare Market Forecast (2025-2030)
14.1 Home Healthcare Market Size Forecast
14.2 Home Healthcare Application Forecast
14.3 Competition by Players/Suppliers
14.4 Home Healthcare Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 3M Healthcare
15.1.1 Company Profile
15.1.2 Main Business and Home Healthcare Information
15.1.3 SWOT Analysis of 3M Healthcare
15.1.4 3M Healthcare Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Baxter International
15.2.1 Company Profile
15.2.2 Main Business and Home Healthcare Information
15.2.3 SWOT Analysis of Baxter International
15.2.4 Baxter International Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Medtronic
15.3.1 Company Profile
15.3.2 Main Business and Home Healthcare Information
15.3.3 SWOT Analysis of Medtronic
15.3.4 Medtronic Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Cardinal Health
15.4.1 Company Profile
15.4.2 Main Business and Home Healthcare Information
15.4.3 SWOT Analysis of Cardinal Health
15.4.4 Cardinal Health Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 B. Braun
15.5.1 Company Profile
15.5.2 Main Business and Home Healthcare Information
15.5.3 SWOT Analysis of B. Braun
15.5.4 B. Braun Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Abbott
15.6.1 Company Profile
15.6.2 Main Business and Home Healthcare Information
15.6.3 SWOT Analysis of Abbott
15.6.4 Abbott Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Sunrise Medical
15.7.1 Company Profile
15.7.2 Main Business and Home Healthcare Information
15.7.3 SWOT Analysis of Sunrise Medical
15.7.4 Sunrise Medical Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Roche
15.8.1 Company Profile
15.8.2 Main Business and Home Healthcare Information
15.8.3 SWOT Analysis of Roche
15.8.4 Roche Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Air Liquide
15.9.1 Company Profile
15.9.2 Main Business and Home Healthcare Information
15.9.3 SWOT Analysis of Air Liquide
15.9.4 Air Liquide Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Amedisys
15.10.1 Company Profile
15.10.2 Main Business and Home Healthcare Information
15.10.3 SWOT Analysis of Amedisys
15.10.4 Amedisys Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 NxStage Medical
15.11.1 Company Profile
15.11.2 Main Business and Home Healthcare Information
15.11.3 SWOT Analysis of NxStage Medical
15.11.4 NxStage Medical Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Arkray
15.12.1 Company Profile
15.12.2 Main Business and Home Healthcare Information
15.12.3 SWOT Analysis of Arkray
15.12.4 Arkray Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 BD
15.13.1 Company Profile
15.13.2 Main Business and Home Healthcare Information
15.13.3 SWOT Analysis of BD
15.13.4 BD Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.14 Omron Healthcare
15.14.1 Company Profile
15.14.2 Main Business and Home Healthcare Information
15.14.3 SWOT Analysis of Omron Healthcare
15.14.4 Omron Healthcare Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.15 Drive DeVilbiss Healthcare
15.15.1 Company Profile
15.15.2 Main Business and Home Healthcare Information
15.15.3 SWOT Analysis of Drive DeVilbiss Healthcare
15.15.4 Drive DeVilbiss Healthcare Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.16 GE Healthcare
15.16.1 Company Profile
15.16.2 Main Business and Home Healthcare Information
15.16.3 SWOT Analysis of GE Healthcare
15.16.4 GE Healthcare Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.17 Medline Industries
15.17.1 Company Profile
15.17.2 Main Business and Home Healthcare Information
15.17.3 SWOT Analysis of Medline Industries
15.17.4 Medline Industries Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.18 Philips
15.18.1 Company Profile
15.18.2 Main Business and Home Healthcare Information
15.18.3 SWOT Analysis of Philips
15.18.4 Philips Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.19 Johnson & Johnson Services
15.19.1 Company Profile
15.19.2 Main Business and Home Healthcare Information
15.19.3 SWOT Analysis of Johnson & Johnson Services
15.19.4 Johnson & Johnson Services Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.20 Linde Healthcare
15.20.1 Company Profile
15.20.2 Main Business and Home Healthcare Information
15.20.3 SWOT Analysis of Linde Healthcare
15.20.4 Linde Healthcare Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.21 Acelity (3M)
15.21.1 Company Profile
15.21.2 Main Business and Home Healthcare Information
15.21.3 SWOT Analysis of Acelity (3M)
15.21.4 Acelity (3M) Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.22 Vygon
15.22.1 Company Profile
15.22.2 Main Business and Home Healthcare Information
15.22.3 SWOT Analysis of Vygon
15.22.4 Vygon Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.23 Teleflex
15.23.1 Company Profile
15.23.2 Main Business and Home Healthcare Information
15.23.3 SWOT Analysis of Teleflex
15.23.4 Teleflex Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.24 Moog
15.24.1 Company Profile
15.24.2 Main Business and Home Healthcare Information
15.24.3 SWOT Analysis of Moog
15.24.4 Moog Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.25 Intersurgical
15.25.1 Company Profile
15.25.2 Main Business and Home Healthcare Information
15.25.3 SWOT Analysis of Intersurgical
15.25.4 Intersurgical Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.26 Fresenius Kabi
15.26.1 Company Profile
15.26.2 Main Business and Home Healthcare Information
15.26.3 SWOT Analysis of Fresenius Kabi
15.26.4 Fresenius Kabi Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.27 Bayer Healthcare
15.27.1 Company Profile
15.27.2 Main Business and Home Healthcare Information
15.27.3 SWOT Analysis of Bayer Healthcare
15.27.4 Bayer Healthcare Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
15.28 GF Health Products
15.28.1 Company Profile
15.28.2 Main Business and Home Healthcare Information
15.28.3 SWOT Analysis of GF Health Products
15.28.4 GF Health Products Home Healthcare Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Home Healthcare Report
Table Data Sources Of Home Healthcare Report
Table Major Assumptions Of Home Healthcare Report
Table Home Healthcare Classification
Table Home Healthcare Applications
Table Drivers Of Home Healthcare Market
Table Restraints Of Home Healthcare Market
Table Opportunities Of Home Healthcare Market
Table Threats Of Home Healthcare Market
Table Raw Materials Suppliers
Table Different Production Methods Of Home Healthcare
Table Cost Structure Analysis Of Home Healthcare
Table Key End Users
Table Latest News Of Home Healthcare Market
Table Merger And Acquisition
Table Planned/Future Project Of Home Healthcare Market
Table Policy Of Home Healthcare Market
Table 2020-2030 North America Home Healthcare Market Size
Table 2020-2030 North America Home Healthcare Market Size By Application
Table 2020-2025 North America Home Healthcare Key Players Revenue
Table 2020-2025 North America Home Healthcare Key Players Market Share
Table 2020-2030 North America Home Healthcare Market Size By Type
Table 2020-2030 United States Home Healthcare Market Size
Table 2020-2030 Canada Home Healthcare Market Size
Table 2020-2030 Mexico Home Healthcare Market Size
Table 2020-2030 South America Home Healthcare Market Size
Table 2020-2030 South America Home Healthcare Market Size By Application
Table 2020-2025 South America Home Healthcare Key Players Revenue
Table 2020-2025 South America Home Healthcare Key Players Market Share
Table 2020-2030 South America Home Healthcare Market Size By Type
Table 2020-2030 Brazil Home Healthcare Market Size
Table 2020-2030 Argentina Home Healthcare Market Size
Table 2020-2030 Chile Home Healthcare Market Size
Table 2020-2030 Peru Home Healthcare Market Size
Table 2020-2030 Asia & Pacific Home Healthcare Market Size
Table 2020-2030 Asia & Pacific Home Healthcare Market Size By Application
Table 2020-2025 Asia & Pacific Home Healthcare Key Players Revenue
Table 2020-2025 Asia & Pacific Home Healthcare Key Players Market Share
Table 2020-2030 Asia & Pacific Home Healthcare Market Size By Type
Table 2020-2030 China Home Healthcare Market Size
Table 2020-2030 India Home Healthcare Market Size
Table 2020-2030 Japan Home Healthcare Market Size
Table 2020-2030 South Korea Home Healthcare Market Size
Table 2020-2030 Southeast Asia Home Healthcare Market Size
Table 2020-2030 Australia Home Healthcare Market Size
Table 2020-2030 Europe Home Healthcare Market Size
Table 2020-2030 Europe Home Healthcare Market Size By Application
Table 2020-2025 Europe Home Healthcare Key Players Revenue
Table 2020-2025 Europe Home Healthcare Key Players Market Share
Table 2020-2030 Europe Home Healthcare Market Size By Type
Table 2020-2030 Germany Home Healthcare Market Size
Table 2020-2030 France Home Healthcare Market Size
Table 2020-2030 United Kingdom Home Healthcare Market Size
Table 2020-2030 Italy Home Healthcare Market Size
Table 2020-2030 Spain Home Healthcare Market Size
Table 2020-2030 Belgium Home Healthcare Market Size
Table 2020-2030 Netherlands Home Healthcare Market Size
Table 2020-2030 Austria Home Healthcare Market Size
Table 2020-2030 Poland Home Healthcare Market Size
Table 2020-2030 Russia Home Healthcare Market Size
Table 2020-2030 Mea Home Healthcare Market Size
Table 2020-2030 Mea Home Healthcare Market Size By Application
Table 2020-2025 Mea Home Healthcare Key Players Revenue
Table 2020-2025 Mea Home Healthcare Key Players Market Share
Table 2020-2030 Mea Home Healthcare Market Size By Type
Table 2020-2030 Egypt Home Healthcare Market Size
Table 2020-2030 Israel Home Healthcare Market Size
Table 2020-2030 South Africa Home Healthcare Market Size
Table 2020-2030 Gulf Cooperation Council Countries Home Healthcare Market Size
Table 2020-2030 Turkey Home Healthcare Market Size
Table 2020-2025 Global Home Healthcare Market Size By Region
Table 2020-2025 Global Home Healthcare Market Size Share By Region
Table 2020-2025 Global Home Healthcare Market Size By Application
Table 2020-2025 Global Home Healthcare Market Share By Application
Table 2020-2025 Global Home Healthcare Key Vendors Revenue
Table 2020-2025 Global Home Healthcare Key Vendors Market Share
Table 2020-2025 Global Home Healthcare Market Size By Type
Table 2020-2025 Global Home Healthcare Market Share By Type
Table 2025-2030 Global Home Healthcare Market Size By Region
Table 2025-2030 Global Home Healthcare Market Size Share By Region
Table 2025-2030 Global Home Healthcare Market Size By Application
Table 2025-2030 Global Home Healthcare Market Share By Application
Table 2025-2030 Global Home Healthcare Key Vendors Revenue
Table 2025-2030 Global Home Healthcare Key Vendors Market Share
Table 2025-2030 Global Home Healthcare Market Size By Type
Table 2025-2030 Home Healthcare Global Market Share By Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Home Healthcare Picture
Figure 2020-2030 North America Home Healthcare Market Size And Cagr
Figure 2020-2030 South America Home Healthcare Market Size And Cagr
Figure 2020-2030 Asia & Pacific Home Healthcare Market Size And Cagr
Figure 2020-2030 Europe Home Healthcare Market Size And Cagr
Figure 2020-2030 Mea Home Healthcare Market Size And Cagr
Figure 2020-2025 Global Home Healthcare Market Size And Growth Rate
Figure 2025-2030 Global Home Healthcare Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |