Polyether Block Amide (PEBA) Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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The Polyether Block Amide (PEBA) market is a specialized segment within the thermoplastic elastomer (TPE) industry, characterized by its unique combination of rigid polyamide blocks and flexible polyether blocks, which impart exceptional properties such as a wide hardness range, excellent elasticity, superior flexibility, and outstanding low-temperature impact resistance. Known commercially as PEBAX® (Arkema) and VESTAMID® E (Evonik Industries), PEBA is a block copolymer produced by polycondensation of carboxylic acid polyamides (PA6, PA11, PA12) with alcohol-terminated polyethers (e.g., polytetramethylene glycol or PEG). Its low hysteresis ensures excellent dynamic performance, while its stability from -40°C to +80°C, resistance to chemical corrosion, and superior anti-aging and UV resistance make it ideal for demanding applications. The global PEBA market is estimated to be valued between 80 and 160 million USD in 2025, with a projected compound annual growth rate (CAGR) of 3.8% to 5.8% through 2030. This growth is driven by increasing demand in sports equipment, medical devices, electronics, textiles, and 3D printing, fueled by the material’s versatility and performance in high-value applications.
Application Analysis and Market Segmentation
The PEBA market is segmented by application into Sports Equipment, Medical, Electric and Electronic, Textiles, 3D Printing, and Other applications, each reflecting distinct performance requirements and growth trends.
● Sports Equipment: PEBA is widely used in athletic footwear, ski boots, and sports gear due to its flexibility, lightweight nature, and excellent impact resistance. This segment shows strong growth of 4-6% annually, driven by the global sports and fitness industry’s expansion and demand for high-performance, durable materials. The trend toward lightweight and ergonomic sports equipment supports PEBA’s adoption.
● Medical: PEBA’s biocompatibility, flexibility, and chemical resistance make it ideal for medical devices such as catheters, tubing, and orthopedic components. This segment exhibits robust growth of 5-7% annually, fueled by the growing medical device industry and the increasing demand for minimally invasive surgical tools. The shift toward advanced, patient-friendly materials drives PEBA’s use in medical applications.
● Electric and Electronic: PEBA is used in cable sheathing, connectors, and flexible electronics due to its dielectric properties and durability. This segment shows growth of 3-5% annually, supported by the electronics industry’s need for lightweight, flexible materials in wearables and 5G infrastructure. The trend toward miniaturization and flexible electronics is boosting PEBA’s adoption.
● Textiles: PEBA enhances breathable films and elastic fabrics in technical textiles, offering flexibility and comfort. This segment exhibits growth of 3-5% annually, driven by the demand for high-performance sportswear and outdoor apparel. The trend toward sustainable and functional textiles supports PEBA’s role.
● 3D Printing: PEBA’s flexibility and durability make it a preferred material for 3D-printed prototypes and end-use parts in automotive and medical applications. This segment shows growth of 4-6% annually, driven by the rapid adoption of additive manufacturing technologies. The trend toward customized, high-performance 3D-printed products is increasing PEBA’s demand.
● Other Applications: This includes niche uses in automotive components, films, and industrial parts, with growth rates of 2-4% annually. Emerging applications in sustainable packaging and lightweight composites offer potential growth, though their scale remains limited.
Regional Market Distribution and Geographic Trends
The PEBA market is concentrated in regions with advanced manufacturing and high-value end-use industries. Asia-Pacific leads with growth rates of 4-6% annually, driven by China, Japan, and South Korea. China’s expanding sports equipment, electronics, and medical device industries make it a primary consumer, supported by its robust manufacturing infrastructure. Japan focuses on high-performance applications in electronics and textiles, while South Korea’s growing medical and 3D printing sectors contribute to demand. North America, with growth rates of 3-5% annually, is led by the United States, where medical devices and sports equipment drive the market. Europe, with growth of 4-6% annually, is driven by Germany, France, and the United Kingdom, where medical, automotive, and textile applications are key. Emerging markets in Southeast Asia, such as Vietnam and Thailand, are contributing to growth as they expand their manufacturing and sports industries.
Key Market Players and Competitive Landscape
The PEBA market features a concentrated competitive landscape with key players specializing in high-performance thermoplastic elastomers:
● Arkema: A French leader in specialty chemicals, Arkema produces PEBA under the PEBAX® brand in France and the USA, serving sports, medical, and electronics applications with a focus on innovation and sustainability.
● Evonik Industries: A German chemical company, Evonik produces PEBA under the VESTAMID® E brand, catering to medical, electronics, and textile applications with high-performance solutions.
Porter’s Five Forces Analysis
● Supplier Power: High. PEBA production relies on specialized raw materials, such as polyamides and polyethers, available from a limited number of suppliers. The technical complexity and high-purity requirements strengthen supplier leverage.
● Buyer Power: Moderate. Buyers in the sports, medical, and electronics industries have some negotiating power due to bulk purchases but are constrained by the need for specific PEBA formulations and consistent quality for high-performance applications.
● Threat of New Entrants: Low. High capital costs, technical expertise in block copolymer synthesis, and regulatory compliance for medical and industrial applications create significant barriers. Established brands like PEBAX® and VESTAMID® further deter new entrants.
● Threat of Substitutes: Moderate. Alternative TPEs, such as polyurethane or polyester-based elastomers, pose a threat, but PEBA’s unique combination of flexibility, durability, and low-temperature performance limits direct substitutes in demanding applications.
● Competitive Rivalry: Moderate. Competition is focused on innovation, quality, and application development. Arkema and Evonik dominate through brand recognition and technical expertise, competing on performance and sustainability.
Market Opportunities and Challenges
● Opportunities: The PEBA market benefits from the growing demand for lightweight, high-performance materials in sports equipment, driven by the global fitness trend. The medical device industry’s expansion, particularly in minimally invasive tools, supports PEBA’s use in biocompatible applications. The rise of 5G and wearable electronics creates opportunities for PEBA in flexible, durable components. The rapid adoption of 3D printing in automotive and medical sectors offers significant growth potential. Emerging markets in Asia-Pacific, particularly China and India, present opportunities as manufacturing and consumer demand expand. Innovations in sustainable and recyclable materials could further broaden PEBA’s market scope.
● Challenges: High production costs due to complex synthesis processes and specialized raw materials create margin pressures. Regulatory scrutiny of chemical safety, particularly for medical and textile applications, could impose restrictions. Supply chain vulnerabilities for high-purity polyamides and polyethers pose risks to consistent supply. Competition from alternative TPEs and sustainable materials may limit market growth, requiring continuous innovation. Market volatility in end-use industries, such as sports and electronics, can lead to demand fluctuations.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Polyether Block Amide (Peba) Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Polyether Block Amide (Peba) by Region
8.2 Import of Polyether Block Amide (Peba) by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Polyether Block Amide (Peba) Market in North America (2020-2030)
9.1 Polyether Block Amide (Peba) Market Size
9.2 Polyether Block Amide (Peba) Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Polyether Block Amide (Peba) Market in South America (2020-2030)
10.1 Polyether Block Amide (Peba) Market Size
10.2 Polyether Block Amide (Peba) Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Polyether Block Amide (Peba) Market in Asia & Pacific (2020-2030)
11.1 Polyether Block Amide (Peba) Market Size
11.2 Polyether Block Amide (Peba) Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Polyether Block Amide (Peba) Market in Europe (2020-2030)
12.1 Polyether Block Amide (Peba) Market Size
12.2 Polyether Block Amide (Peba) Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Polyether Block Amide (Peba) Market in MEA (2020-2030)
13.1 Polyether Block Amide (Peba) Market Size
13.2 Polyether Block Amide (Peba) Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Polyether Block Amide (Peba) Market (2020-2030)
14.1 Polyether Block Amide (Peba) Market Size
14.2 Polyether Block Amide (Peba) Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Polyether Block Amide (Peba) Market Forecast (2021-2026)
15.1 Polyether Block Amide (Peba) Market Size Forecast
15.2 Polyether Block Amide (Peba) Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Arkema
15.1.1 Company Profile
15.1.2 Main Business and Polyether Block Amide (PEBA) Information
15.1.3 SWOT Analysis of Arkema
15.1.4 Arkema Polyether Block Amide (PEBA) Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Evonik Industries
15.2.1 Company Profile
15.2.2 Main Business and Polyether Block Amide (PEBA) Information
15.2.3 SWOT Analysis of Evonik Industries
15.2.4 Evonik Industries Polyether Block Amide (PEBA) Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Polyether Block Amide (Peba) Report
Table Data Sources Of Polyether Block Amide (Peba) Report
Table Major Assumptions Of Polyether Block Amide (Peba) Report
Table Polyether Block Amide (Peba) Classification
Table Polyether Block Amide (Peba) Applications List
Table Drivers Of Polyether Block Amide (Peba) Market
Table Restraints Of Polyether Block Amide (Peba) Market
Table Opportunities Of Polyether Block Amide (Peba) Market
Table Threats Of Polyether Block Amide (Peba) Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Polyether Block Amide (Peba)
Table Cost Structure Analysis Of Polyether Block Amide (Peba)
Table Key End Users List
Table Latest News Of Polyether Block Amide (Peba) Market
Table Merger And Acquisition List
Table Planned/Future Project Of Polyether Block Amide (Peba) Market
Table Policy Of Polyether Block Amide (Peba) Market
Table 2020-2030 Regional Export Of Polyether Block Amide (Peba)
Table 2020-2030 Regional Import Of Polyether Block Amide (Peba)
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 North America Polyether Block Amide (Peba) Demand List By Application
Table 2020-2025 North America Polyether Block Amide (Peba) Key Players Sales List
Table 2020-2025 North America Polyether Block Amide (Peba) Key Players Market Share List
Table 2020-2030 North America Polyether Block Amide (Peba) Demand List By Type
Table 2020-2025 North America Polyether Block Amide (Peba) Price List By Type
Table 2020-2030 United States Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 United States Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Canada Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Canada Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Mexico Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Mexico Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 South America Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 South America Polyether Block Amide (Peba) Demand List By Application
Table 2020-2025 South America Polyether Block Amide (Peba) Key Players Sales List
Table 2020-2025 South America Polyether Block Amide (Peba) Key Players Market Share List
Table 2020-2030 South America Polyether Block Amide (Peba) Demand List By Type
Table 2020-2025 South America Polyether Block Amide (Peba) Price List By Type
Table 2020-2030 Brazil Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Brazil Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Argentina Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Argentina Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Chile Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Chile Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Peru Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Peru Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Asia & Pacific Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Polyether Block Amide (Peba) Demand List By Application
Table 2020-2025 Asia & Pacific Polyether Block Amide (Peba) Key Players Sales List
Table 2020-2025 Asia & Pacific Polyether Block Amide (Peba) Key Players Market Share List
Table 2020-2030 Asia & Pacific Polyether Block Amide (Peba) Demand List By Type
Table 2020-2025 Asia & Pacific Polyether Block Amide (Peba) Price List By Type
Table 2020-2030 China Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 China Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 India Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 India Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Japan Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Japan Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 South Korea Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 South Korea Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Southeast Asia Polyether Block Amide (Peba) Market Size List
Table 2020-2030 Southeast Asia Polyether Block Amide (Peba) Market Volume List
Table 2020-2030 Southeast Asia Polyether Block Amide (Peba) Import List
Table 2020-2030 Southeast Asia Polyether Block Amide (Peba) Export List
Table 2020-2030 Australia Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Australia Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Europe Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Europe Polyether Block Amide (Peba) Demand List By Application
Table 2020-2025 Europe Polyether Block Amide (Peba) Key Players Sales List
Table 2020-2025 Europe Polyether Block Amide (Peba) Key Players Market Share List
Table 2020-2030 Europe Polyether Block Amide (Peba) Demand List By Type
Table 2020-2025 Europe Polyether Block Amide (Peba) Price List By Type
Table 2020-2030 Germany Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Germany Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 France Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 France Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 United Kingdom Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 United Kingdom Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Italy Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Italy Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Spain Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Spain Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Belgium Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Belgium Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Netherlands Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Netherlands Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Austria Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Austria Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Poland Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Poland Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Russia Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Russia Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Mea Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Mea Polyether Block Amide (Peba) Demand List By Application
Table 2020-2025 Mea Polyether Block Amide (Peba) Key Players Sales List
Table 2020-2025 Mea Polyether Block Amide (Peba) Key Players Market Share List
Table 2020-2030 Mea Polyether Block Amide (Peba) Demand List By Type
Table 2020-2025 Mea Polyether Block Amide (Peba) Price List By Type
Table 2020-2030 Egypt Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Egypt Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Israel Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Israel Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 South Africa Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 South Africa Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Polyether Block Amide (Peba) Import & Export List
Table 2020-2030 Turkey Polyether Block Amide (Peba) Market Size And Market Volume List
Table 2020-2030 Turkey Polyether Block Amide (Peba) Import & Export List
Table 2020-2025 Global Polyether Block Amide (Peba) Market Size List By Region
Table 2020-2025 Global Polyether Block Amide (Peba) Market Size Share List By Region
Table 2020-2025 Global Polyether Block Amide (Peba) Market Volume List By Region
Table 2020-2025 Global Polyether Block Amide (Peba) Market Volume Share List By Region
Table 2020-2025 Global Polyether Block Amide (Peba) Demand List By Application
Table 2020-2025 Global Polyether Block Amide (Peba) Demand Market Share List By Application
Table 2020-2025 Global Polyether Block Amide (Peba) Capacity List
Table 2020-2025 Global Polyether Block Amide (Peba) Key Vendors Capacity Share List
Table 2020-2025 Global Polyether Block Amide (Peba) Key Vendors Production List
Table 2020-2025 Global Polyether Block Amide (Peba) Key Vendors Production Share List
Table 2020-2025 Global Polyether Block Amide (Peba) Key Vendors Production Value List
Table 2020-2025 Global Polyether Block Amide (Peba) Key Vendors Production Value Share List
Table 2020-2025 Global Polyether Block Amide (Peba) Demand List By Type
Table 2020-2025 Global Polyether Block Amide (Peba) Demand Market Share List By Type
Table 2020-2025 Regional Polyether Block Amide (Peba) Price List
Table 2025-2030 Global Polyether Block Amide (Peba) Market Size List By Region
Table 2025-2030 Global Polyether Block Amide (Peba) Market Size Share List By Region
Table 2025-2030 Global Polyether Block Amide (Peba) Market Volume List By Region
Table 2025-2030 Global Polyether Block Amide (Peba) Market Volume Share List By Region
Table 2025-2030 Global Polyether Block Amide (Peba) Demand List By Application
Table 2025-2030 Global Polyether Block Amide (Peba) Demand Market Share List By Application
Table 2025-2030 Global Polyether Block Amide (Peba) Capacity List
Table 2025-2030 Global Polyether Block Amide (Peba) Key Vendors Capacity Share List
Table 2025-2030 Global Polyether Block Amide (Peba) Key Vendors Production List
Table 2025-2030 Global Polyether Block Amide (Peba) Key Vendors Production Share List
Table 2025-2030 Global Polyether Block Amide (Peba) Key Vendors Production Value List
Table 2025-2030 Global Polyether Block Amide (Peba) Key Vendors Production Value Share List
Table 2025-2030 Global Polyether Block Amide (Peba) Demand List By Type
Table 2025-2030 Global Polyether Block Amide (Peba) Demand Market Share List By Type
Table 2025-2030 Polyether Block Amide (Peba) Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Polyether Block Amide (Peba) Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Polyether Block Amide (Peba) Market Size And Cagr
Figure 2020-2030 North America Polyether Block Amide (Peba) Market Volume And Cagr
Figure 2020-2030 South America Polyether Block Amide (Peba) Market Size And Cagr
Figure 2020-2030 South America Polyether Block Amide (Peba) Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Polyether Block Amide (Peba) Market Size And Cagr
Figure 2020-2030 Asia & Pacific Polyether Block Amide (Peba) Market Volume And Cagr
Figure 2020-2030 Europe Polyether Block Amide (Peba) Market Size And Cagr
Figure 2020-2030 Europe Polyether Block Amide (Peba) Market Volume And Cagr
Figure 2020-2030 Mea Polyether Block Amide (Peba) Market Size And Cagr
Figure 2020-2030 Mea Polyether Block Amide (Peba) Market Volume And Cagr
Figure 2020-2025 Global Polyether Block Amide (Peba) Capacity Production And Growth Rate
Figure 2020-2025 Global Polyether Block Amide (Peba) Production Value And Growth Rate
Figure 2025-2030 Global Polyether Block Amide (Peba) Capacity Production And Growth Rate
Figure 2025-2030 Global Polyether Block Amide (Peba) Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |