Polyurethane Thickener Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-08-30 Pages: 92
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Polyurethane Thickener Market Summary

The Polyurethane Thickener market is a specialized segment within the specialty chemicals industry, characterized by its use of water-soluble or water-emulsifiable polymers with a segmented structure, featuring hydrophilic segments and hydrophobic end-groups. These thickeners, also known as associative thickeners, provide superior rheological control, enhancing viscosity, stability, and application properties in formulations for adhesives, sealants, coatings, and inks. Their versatility in improving texture, flow, and leveling makes them critical in industries requiring high-performance, water-based systems with low volatile organic compound (VOC) content. The global Polyurethane Thickener market is estimated to be valued between 150 and 300 million USD in 2025, with a projected compound annual growth rate (CAGR) of 2.4% to 4.4% through 2030. This growth is driven by increasing demand for eco-friendly, high-performance formulations in construction, automotive, and printing industries, particularly in regions with stringent environmental regulations.

Application Analysis and Market Segmentation
The Polyurethane Thickener market is segmented by application into Adhesives & Sealants, Coatings, and Inks, each reflecting distinct performance requirements and growth trends.
● Adhesives & Sealants: Polyurethane thickeners enhance the viscosity and bonding strength of water-based adhesives and sealants used in construction, automotive, and packaging applications. This segment shows growth of 2-4% annually, driven by the demand for sustainable, low-VOC adhesives in green building and automotive assembly. The trend toward lightweight and durable bonding solutions supports adoption.
● Coatings: Polyurethane thickeners are used in water-based coatings for architectural, automotive, and industrial applications, providing excellent flow, leveling, and film formation. This segment exhibits growth of 3-5% annually, fueled by the shift toward eco-friendly coatings with low VOC emissions. The rise of sustainable construction and automotive refinishing drives demand.
● Inks: Polyurethane thickeners improve the rheology and printability of water-based inks for packaging, textiles, and commercial printing. This segment shows growth of 2-4% annually, supported by the growth of flexible packaging and digital printing. The trend toward sustainable inks with enhanced performance is boosting adoption.

Regional Market Distribution and Geographic Trends
The Polyurethane Thickener market is concentrated in regions with advanced chemical manufacturing and strong end-use industries. Asia-Pacific leads with growth rates of 3-5% annually, driven by China, India, and Japan. China’s robust construction, automotive, and printing industries, supported by Wanhua’s 1,000-ton capacity, make it a primary consumer. India’s growing infrastructure and packaging sectors contribute to demand, while Japan focuses on high-performance coatings and inks. North America, with growth rates of 2-4% annually, is led by the United States, where demand for eco-friendly coatings and adhesives in construction and automotive applications drives the market. Europe, with growth of 2-4% annually, is driven by Germany, France, and the United Kingdom, where stringent environmental regulations support the adoption of low-VOC formulations. Emerging markets in Southeast Asia, such as Vietnam and Thailand, are contributing to growth as they expand their construction and packaging industries.

Key Market Players and Competitive Landscape
The Polyurethane Thickener market features key players with expertise in rheology modifiers and specialty chemicals:
● Dow: A U.S.-based chemical leader, Dow produces polyurethane thickeners for coatings and adhesives, focusing on sustainable, high-performance solutions.
● Arkema: A French specialty chemicals company, Arkema supplies polyurethane thickeners for industrial and architectural coatings, emphasizing innovation.
● Evonik: A German chemical firm, Evonik offers polyurethane thickeners for inks and adhesives, catering to high-performance applications.
● ALTANA: A German specialty chemicals group, ALTANA produces polyurethane thickeners for coatings and inks, focusing on eco-friendly formulations.
● BASF: A global chemical giant, BASF supplies polyurethane thickeners for a wide range of applications, leveraging its extensive technical expertise.
● Elementis: A UK-based company, Elementis specializes in rheology modifiers, including polyurethane thickeners for coatings and adhesives.
● Wanhua: A Chinese chemical leader with a production capacity of 1,000 tons annually, Wanhua supplies polyurethane thickeners for domestic construction and automotive markets.
● Milliken: A U.S.-based firm, Milliken produces polyurethane thickeners for coatings and inks, focusing on performance and sustainability.
● Zhuhai Jintuan Chemicals Co. Ltd.: A Chinese manufacturer specializing in polyurethane thickeners for coatings and adhesives, serving the domestic market.
● Shanghai Sinuo Chemical Technology Co. Ltd.: A Chinese firm supplying polyurethane thickeners for industrial applications, focusing on cost-effective solutions.

Porter’s Five Forces Analysis
● Supplier Power: High. Polyurethane thickener production relies on specialized raw materials, such as polyols and isocyanates, available from a limited number of suppliers. The need for high-purity inputs strengthens supplier leverage.
● Buyer Power: Moderate. Buyers in the coatings and adhesives industries have some negotiating power due to bulk purchases but are constrained by the need for specific thickener formulations and consistent quality.
● Threat of New Entrants: Low. High capital costs, technical expertise in polyurethane synthesis, and regulatory compliance for low-VOC formulations create significant barriers. Established brands like Dow and BASF further deter new entrants.
● Threat of Substitutes: Moderate. Alternative thickeners, such as acrylic or cellulose-based rheology modifiers, pose a threat, but polyurethane thickeners’ superior performance in water-based systems limits direct substitutes.
● Competitive Rivalry: Moderate to High. Competition is intense, with differentiation based on quality, sustainability, and technical support. Global players compete on innovation, while Chinese manufacturers leverage cost advantages.

Market Opportunities and Challenges
● Opportunities: The Polyurethane Thickener market benefits from the global shift toward low-VOC, water-based formulations in coatings and adhesives, driven by environmental regulations. The rise of green building and lightweight automotive components supports demand for sustainable adhesives and coatings. Growth in flexible packaging and digital printing offers opportunities for polyurethane thickeners in inks. Emerging markets in Asia-Pacific, particularly China and India, present significant growth potential as construction and automotive industries expand. Innovations in eco-friendly rheology modifiers could broaden the market scope.
● Challenges: High production costs due to complex synthesis processes and specialized raw materials create margin pressures. Regulatory scrutiny of chemical safety and VOC emissions could impose restrictions. Supply chain vulnerabilities for polyols and isocyanates pose risks to consistent supply. Competition from alternative thickeners and sustainable formulations may limit market growth, requiring continuous innovation. Market volatility in end-use industries, such as construction and automotive, can lead to demand fluctuations.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Polyurethane Thickener Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Polyurethane Thickener by Region
8.2 Import of Polyurethane Thickener by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Polyurethane Thickener Market in North America (2020-2030)
9.1 Polyurethane Thickener Market Size
9.2 Polyurethane Thickener Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Polyurethane Thickener Market in South America (2020-2030)
10.1 Polyurethane Thickener Market Size
10.2 Polyurethane Thickener Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Polyurethane Thickener Market in Asia & Pacific (2020-2030)
11.1 Polyurethane Thickener Market Size
11.2 Polyurethane Thickener Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Polyurethane Thickener Market in Europe (2020-2030)
12.1 Polyurethane Thickener Market Size
12.2 Polyurethane Thickener Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Polyurethane Thickener Market in MEA (2020-2030)
13.1 Polyurethane Thickener Market Size
13.2 Polyurethane Thickener Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Polyurethane Thickener Market (2020-2030)
14.1 Polyurethane Thickener Market Size
14.2 Polyurethane Thickener Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Polyurethane Thickener Market Forecast (2021-2026)
15.1 Polyurethane Thickener Market Size Forecast
15.2 Polyurethane Thickener Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Dow
15.1.1 Company Profile
15.1.2 Main Business and Polyurethane Thickener Information
15.1.3 SWOT Analysis of Dow
15.1.4 Dow Polyurethane Thickener Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Arkema
15.2.1 Company Profile
15.2.2 Main Business and Polyurethane Thickener Information
15.2.3 SWOT Analysis of Arkema
15.2.4 Arkema Polyurethane Thickener Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Evonik
15.3.1 Company Profile
15.3.2 Main Business and Polyurethane Thickener Information
15.3.3 SWOT Analysis of Evonik
15.3.4 Evonik Polyurethane Thickener Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 ALTANA
15.4.1 Company Profile
15.4.2 Main Business and Polyurethane Thickener Information
15.4.3 SWOT Analysis of ALTANA
15.4.4 ALTANA Polyurethane Thickener Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 BASF
15.5.1 Company Profile
15.5.2 Main Business and Polyurethane Thickener Information
15.5.3 SWOT Analysis of BASF
15.5.4 BASF Polyurethane Thickener Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Elementis
15.6.1 Company Profile
15.6.2 Main Business and Polyurethane Thickener Information
15.6.3 SWOT Analysis of Elementis
15.6.4 Elementis Polyurethane Thickener Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Wanhua
15.7.1 Company Profile
15.7.2 Main Business and Polyurethane Thickener Information
15.7.3 SWOT Analysis of Wanhua
15.7.4 Wanhua Polyurethane Thickener Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Milliken
15.8.1 Company Profile
15.8.2 Main Business and Polyurethane Thickener Information
15.8.3 SWOT Analysis of Milliken
15.8.4 Milliken Polyurethane Thickener Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Zhuhai Jintuan Chemicals Co. Ltd.
15.9.1 Company Profile
15.9.2 Main Business and Polyurethane Thickener Information
15.9.3 SWOT Analysis of Zhuhai Jintuan Chemicals Co. Ltd.
15.9.4 Zhuhai Jintuan Chemicals Co. Ltd. Polyurethane Thickener Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Shanghai Sinuo Chemical Technology Co. Ltd.
15.10.1 Company Profile
15.10.2 Main Business and Polyurethane Thickener Information
15.10.3 SWOT Analysis of Shanghai Sinuo Chemical Technology Co. Ltd.
15.10.4 Shanghai Sinuo Chemical Technology Co. Ltd. Polyurethane Thickener Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Polyurethane Thickener Report
Table Data Sources Of Polyurethane Thickener Report
Table Major Assumptions Of Polyurethane Thickener Report
Table Polyurethane Thickener Classification
Table Polyurethane Thickener Applications List
Table Drivers Of Polyurethane Thickener Market
Table Restraints Of Polyurethane Thickener Market
Table Opportunities Of Polyurethane Thickener Market
Table Threats Of Polyurethane Thickener Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Polyurethane Thickener
Table Cost Structure Analysis Of Polyurethane Thickener
Table Key End Users List
Table Latest News Of Polyurethane Thickener Market
Table Merger And Acquisition List
Table Planned/Future Project Of Polyurethane Thickener Market
Table Policy Of Polyurethane Thickener Market
Table 2020-2030 Regional Export Of Polyurethane Thickener
Table 2020-2030 Regional Import Of Polyurethane Thickener
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 North America Polyurethane Thickener Demand List By Application
Table 2020-2025 North America Polyurethane Thickener Key Players Sales List
Table 2020-2025 North America Polyurethane Thickener Key Players Market Share List
Table 2020-2030 North America Polyurethane Thickener Demand List By Type
Table 2020-2025 North America Polyurethane Thickener Price List By Type
Table 2020-2030 United States Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 United States Polyurethane Thickener Import & Export List
Table 2020-2030 Canada Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Canada Polyurethane Thickener Import & Export List
Table 2020-2030 Mexico Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Mexico Polyurethane Thickener Import & Export List
Table 2020-2030 South America Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 South America Polyurethane Thickener Demand List By Application
Table 2020-2025 South America Polyurethane Thickener Key Players Sales List
Table 2020-2025 South America Polyurethane Thickener Key Players Market Share List
Table 2020-2030 South America Polyurethane Thickener Demand List By Type
Table 2020-2025 South America Polyurethane Thickener Price List By Type
Table 2020-2030 Brazil Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Brazil Polyurethane Thickener Import & Export List
Table 2020-2030 Argentina Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Argentina Polyurethane Thickener Import & Export List
Table 2020-2030 Chile Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Chile Polyurethane Thickener Import & Export List
Table 2020-2030 Peru Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Peru Polyurethane Thickener Import & Export List
Table 2020-2030 Asia & Pacific Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Polyurethane Thickener Demand List By Application
Table 2020-2025 Asia & Pacific Polyurethane Thickener Key Players Sales List
Table 2020-2025 Asia & Pacific Polyurethane Thickener Key Players Market Share List
Table 2020-2030 Asia & Pacific Polyurethane Thickener Demand List By Type
Table 2020-2025 Asia & Pacific Polyurethane Thickener Price List By Type
Table 2020-2030 China Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 China Polyurethane Thickener Import & Export List
Table 2020-2030 India Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 India Polyurethane Thickener Import & Export List
Table 2020-2030 Japan Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Japan Polyurethane Thickener Import & Export List
Table 2020-2030 South Korea Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 South Korea Polyurethane Thickener Import & Export List
Table 2020-2030 Southeast Asia Polyurethane Thickener Market Size List
Table 2020-2030 Southeast Asia Polyurethane Thickener Market Volume List
Table 2020-2030 Southeast Asia Polyurethane Thickener Import List
Table 2020-2030 Southeast Asia Polyurethane Thickener Export List
Table 2020-2030 Australia Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Australia Polyurethane Thickener Import & Export List
Table 2020-2030 Europe Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Europe Polyurethane Thickener Demand List By Application
Table 2020-2025 Europe Polyurethane Thickener Key Players Sales List
Table 2020-2025 Europe Polyurethane Thickener Key Players Market Share List
Table 2020-2030 Europe Polyurethane Thickener Demand List By Type
Table 2020-2025 Europe Polyurethane Thickener Price List By Type
Table 2020-2030 Germany Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Germany Polyurethane Thickener Import & Export List
Table 2020-2030 France Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 France Polyurethane Thickener Import & Export List
Table 2020-2030 United Kingdom Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 United Kingdom Polyurethane Thickener Import & Export List
Table 2020-2030 Italy Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Italy Polyurethane Thickener Import & Export List
Table 2020-2030 Spain Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Spain Polyurethane Thickener Import & Export List
Table 2020-2030 Belgium Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Belgium Polyurethane Thickener Import & Export List
Table 2020-2030 Netherlands Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Netherlands Polyurethane Thickener Import & Export List
Table 2020-2030 Austria Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Austria Polyurethane Thickener Import & Export List
Table 2020-2030 Poland Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Poland Polyurethane Thickener Import & Export List
Table 2020-2030 Russia Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Russia Polyurethane Thickener Import & Export List
Table 2020-2030 Mea Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Mea Polyurethane Thickener Demand List By Application
Table 2020-2025 Mea Polyurethane Thickener Key Players Sales List
Table 2020-2025 Mea Polyurethane Thickener Key Players Market Share List
Table 2020-2030 Mea Polyurethane Thickener Demand List By Type
Table 2020-2025 Mea Polyurethane Thickener Price List By Type
Table 2020-2030 Egypt Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Egypt Polyurethane Thickener Import & Export List
Table 2020-2030 Israel Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Israel Polyurethane Thickener Import & Export List
Table 2020-2030 South Africa Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 South Africa Polyurethane Thickener Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Polyurethane Thickener Import & Export List
Table 2020-2030 Turkey Polyurethane Thickener Market Size And Market Volume List
Table 2020-2030 Turkey Polyurethane Thickener Import & Export List
Table 2020-2025 Global Polyurethane Thickener Market Size List By Region
Table 2020-2025 Global Polyurethane Thickener Market Size Share List By Region
Table 2020-2025 Global Polyurethane Thickener Market Volume List By Region
Table 2020-2025 Global Polyurethane Thickener Market Volume Share List By Region
Table 2020-2025 Global Polyurethane Thickener Demand List By Application
Table 2020-2025 Global Polyurethane Thickener Demand Market Share List By Application
Table 2020-2025 Global Polyurethane Thickener Capacity List
Table 2020-2025 Global Polyurethane Thickener Key Vendors Capacity Share List
Table 2020-2025 Global Polyurethane Thickener Key Vendors Production List
Table 2020-2025 Global Polyurethane Thickener Key Vendors Production Share List
Table 2020-2025 Global Polyurethane Thickener Key Vendors Production Value List
Table 2020-2025 Global Polyurethane Thickener Key Vendors Production Value Share List
Table 2020-2025 Global Polyurethane Thickener Demand List By Type
Table 2020-2025 Global Polyurethane Thickener Demand Market Share List By Type
Table 2020-2025 Regional Polyurethane Thickener Price List
Table 2025-2030 Global Polyurethane Thickener Market Size List By Region
Table 2025-2030 Global Polyurethane Thickener Market Size Share List By Region
Table 2025-2030 Global Polyurethane Thickener Market Volume List By Region
Table 2025-2030 Global Polyurethane Thickener Market Volume Share List By Region
Table 2025-2030 Global Polyurethane Thickener Demand List By Application
Table 2025-2030 Global Polyurethane Thickener Demand Market Share List By Application
Table 2025-2030 Global Polyurethane Thickener Capacity List
Table 2025-2030 Global Polyurethane Thickener Key Vendors Capacity Share List
Table 2025-2030 Global Polyurethane Thickener Key Vendors Production List
Table 2025-2030 Global Polyurethane Thickener Key Vendors Production Share List
Table 2025-2030 Global Polyurethane Thickener Key Vendors Production Value List
Table 2025-2030 Global Polyurethane Thickener Key Vendors Production Value Share List
Table 2025-2030 Global Polyurethane Thickener Demand List By Type
Table 2025-2030 Global Polyurethane Thickener Demand Market Share List By Type
Table 2025-2030 Polyurethane Thickener Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Polyurethane Thickener Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Polyurethane Thickener Market Size And Cagr
Figure 2020-2030 North America Polyurethane Thickener Market Volume And Cagr
Figure 2020-2030 South America Polyurethane Thickener Market Size And Cagr
Figure 2020-2030 South America Polyurethane Thickener Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Polyurethane Thickener Market Size And Cagr
Figure 2020-2030 Asia & Pacific Polyurethane Thickener Market Volume And Cagr
Figure 2020-2030 Europe Polyurethane Thickener Market Size And Cagr
Figure 2020-2030 Europe Polyurethane Thickener Market Volume And Cagr
Figure 2020-2030 Mea Polyurethane Thickener Market Size And Cagr
Figure 2020-2030 Mea Polyurethane Thickener Market Volume And Cagr
Figure 2020-2025 Global Polyurethane Thickener Capacity Production And Growth Rate
Figure 2020-2025 Global Polyurethane Thickener Production Value And Growth Rate
Figure 2025-2030 Global Polyurethane Thickener Capacity Production And Growth Rate
Figure 2025-2030 Global Polyurethane Thickener Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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