Motorcycle Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
By: HDIN Research
Published: 2025-09-06
Pages: 127
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Motorcycle Market Summary
The global Motorcycle market represents a diverse and highly dynamic segment within the broader automotive and powersports industry. Motorcycles are two- or three-wheeled vehicles designed for individual or small-group transportation, recreational riding, and competitive motorsports. Their applications range from daily commuting and urban mobility to long-distance touring, off-road adventure, and sport performance activities. The industry is characterized by continuous innovation in engine technology, emissions compliance, rider safety, lightweight materials, and electrification trends, particularly in emerging markets. The global Motorcycle market is estimated to reach between 45 and 90 billion USD by 2025, with an expected compound annual growth rate (CAGR) of 3.5% to 6.5% through 2030. The market exhibits significant regional variations in demand patterns, largely influenced by regulatory environments, consumer preferences, infrastructure, and economic conditions. Premium motorcycles with engine capacities above 500cc are predominantly consumed in Europe and North America, which together account for over 70% of the global high-capacity segment. North America alone represents approximately 60% of the market for motorcycles above 800cc. Meanwhile, the Asia-Pacific region, along with other emerging markets, is dominated by smaller-displacement motorcycles (250cc and below), which cater to high-volume commuter and low-cost mobility needs.
Application and Type Analysis
Motorcycles are segmented by application into on-road, off-road, and scooters, each serving distinct purposes:
● On-road motorcycles: Primarily designed for paved surfaces, these motorcycles cater to commuters, touring enthusiasts, and premium riders. Growth is projected at 4% to 6% CAGR, driven by urbanization, premium motorcycle adoption, and long-distance touring trends in North America and Europe.
● Off-road motorcycles: Including motocross, enduro, and dual-sport bikes, this segment targets recreational and competitive riders. The projected growth rate is 3.5% to 5%, supported by rising adventure tourism and increasing participation in off-road motorsports.
● Scooters: Lightweight, small-engine motorcycles designed for urban commuting, particularly in Asia-Pacific and emerging markets. Expected CAGR is 4% to 6%, reflecting ongoing demand for affordable, fuel-efficient, and convenient urban mobility solutions.
By engine displacement, motorcycles are segmented into 0-50cc, 50-100cc, 100-150cc, 150-250cc, 250-500cc, 500-800cc, and above 800cc. Smaller-displacement motorcycles (0-250cc) dominate Asia-Pacific and Indian markets due to affordability and regulatory incentives for low-emission vehicles. Mid-range motorcycles (250-500cc) are increasingly popular in both emerging and developed markets, balancing performance with cost. Premium motorcycles (500cc and above) are concentrated in Europe and North America, where consumer preference emphasizes performance, touring capability, and technological sophistication. High-end models above 800cc are primarily consumed in North America, reflecting strong brand loyalty and recreational demand.
Key Market Players
● Harley-Davidson: Iconic American manufacturer renowned for heavyweight touring and cruiser motorcycles, with strong brand heritage and premium market positioning.
● BMW: German manufacturer offering high-performance touring and sport motorcycles, known for advanced technology, safety features, and premium engineering.
● Ducati: Italian producer of sport motorcycles and high-performance models, emphasizing aerodynamic design, racing technology, and brand exclusivity.
● PIERER Mobility AG: European-based manufacturer of KTM and Husqvarna motorcycles, offering both off-road and on-road premium motorcycles.
● Honda, SUZUKI, KAWASAKI, YAMAHA: Japanese manufacturers providing a comprehensive range from scooters and commuter motorcycles to high-performance sport and touring motorcycles, with significant global presence and strong R\&D capabilities.
● Polaris and BRP: North American manufacturers with diversified powersports portfolios including motorcycles, emphasizing recreational and adventure segments.
● Chinese and Indian manufacturers (Loncin, CFMOTO, Haojue, Qianjiang Motorcycle Group, Hero, Bajaj): Focused predominantly on sub-250cc motorcycles, targeting mass-market affordability, fuel efficiency, and export expansion. Loncin and CFMOTO are gradually entering higher-capacity segments (250-800cc), leveraging competitive pricing and expanding in Europe and North America.
Regional Market Trends
● Europe and North America: Dominated by motorcycles above 500cc, particularly premium touring and sport models. The market benefits from established recreational and commuter infrastructure, high disposable incomes, and strong brand loyalty. North America leads the consumption of motorcycles above 800cc.
● Asia-Pacific: Predominantly small- and mid-displacement motorcycles (0-250cc), driven by urban commuting needs, affordability, and favorable regulatory frameworks. Rapid urbanization and economic growth support steady market expansion.
● Other regions: Include Latin America, Africa, and the Middle East, where small-displacement motorcycles are preferred for both transportation and cost-efficiency. These markets are growing steadily but at lower absolute volumes compared to APAC.
Porter’s Five Forces Analysis
● Supplier Power: Moderate
Suppliers of engines, braking systems, electronic components, and specialized materials wield moderate influence due to limited high-quality manufacturers, though multiple global suppliers provide alternatives.
● Buyer Power: High
End consumers exhibit strong influence due to brand preference, price sensitivity, and availability of multiple models across price ranges. Fleet and dealer bulk purchases provide some counterbalance.
● Threat of New Entrants: Low to Moderate
Barriers include high capital expenditure, technological expertise, safety compliance, and established brand loyalty. Electric and small-displacement motorcycles create niche entry opportunities but face competition from established manufacturers.
● Threat of Substitutes: Moderate
Urban mobility alternatives, including electric bikes, scooters, and public transportation, pose moderate substitution risk, particularly in emerging urban markets. Recreational substitutes include ATVs and other powersports vehicles.
● Competitive Rivalry: High
Competition is intense across all segments, particularly in high-capacity motorcycles in Europe and North America and small-capacity motorcycles in APAC. Key differentiators include engine performance, technology, styling, price, and dealer network reach.
Market Opportunities and Challenges
● Opportunities
Emerging markets, electrification of motorcycles, premium motorcycle adoption in Asia-Pacific, and growing recreational and tourism segments offer growth potential. Technological innovation, including connected motorcycles, lightweight materials, and improved fuel efficiency, further supports expansion.
● Challenges
The industry faces regulatory pressures on emissions, safety, and noise. Rising fuel prices, urban congestion, and competition from alternative mobility solutions challenge growth in commuter segments. Premium motorcycle segments are affected by economic cyclicality and shifts in consumer discretionary spending. Additionally, competition from electric vehicles and changing environmental policies requires manufacturers to adapt product lines and explore sustainable technologies.
The global Motorcycle market represents a diverse and highly dynamic segment within the broader automotive and powersports industry. Motorcycles are two- or three-wheeled vehicles designed for individual or small-group transportation, recreational riding, and competitive motorsports. Their applications range from daily commuting and urban mobility to long-distance touring, off-road adventure, and sport performance activities. The industry is characterized by continuous innovation in engine technology, emissions compliance, rider safety, lightweight materials, and electrification trends, particularly in emerging markets. The global Motorcycle market is estimated to reach between 45 and 90 billion USD by 2025, with an expected compound annual growth rate (CAGR) of 3.5% to 6.5% through 2030. The market exhibits significant regional variations in demand patterns, largely influenced by regulatory environments, consumer preferences, infrastructure, and economic conditions. Premium motorcycles with engine capacities above 500cc are predominantly consumed in Europe and North America, which together account for over 70% of the global high-capacity segment. North America alone represents approximately 60% of the market for motorcycles above 800cc. Meanwhile, the Asia-Pacific region, along with other emerging markets, is dominated by smaller-displacement motorcycles (250cc and below), which cater to high-volume commuter and low-cost mobility needs.
Application and Type Analysis
Motorcycles are segmented by application into on-road, off-road, and scooters, each serving distinct purposes:
● On-road motorcycles: Primarily designed for paved surfaces, these motorcycles cater to commuters, touring enthusiasts, and premium riders. Growth is projected at 4% to 6% CAGR, driven by urbanization, premium motorcycle adoption, and long-distance touring trends in North America and Europe.
● Off-road motorcycles: Including motocross, enduro, and dual-sport bikes, this segment targets recreational and competitive riders. The projected growth rate is 3.5% to 5%, supported by rising adventure tourism and increasing participation in off-road motorsports.
● Scooters: Lightweight, small-engine motorcycles designed for urban commuting, particularly in Asia-Pacific and emerging markets. Expected CAGR is 4% to 6%, reflecting ongoing demand for affordable, fuel-efficient, and convenient urban mobility solutions.
By engine displacement, motorcycles are segmented into 0-50cc, 50-100cc, 100-150cc, 150-250cc, 250-500cc, 500-800cc, and above 800cc. Smaller-displacement motorcycles (0-250cc) dominate Asia-Pacific and Indian markets due to affordability and regulatory incentives for low-emission vehicles. Mid-range motorcycles (250-500cc) are increasingly popular in both emerging and developed markets, balancing performance with cost. Premium motorcycles (500cc and above) are concentrated in Europe and North America, where consumer preference emphasizes performance, touring capability, and technological sophistication. High-end models above 800cc are primarily consumed in North America, reflecting strong brand loyalty and recreational demand.
Key Market Players
● Harley-Davidson: Iconic American manufacturer renowned for heavyweight touring and cruiser motorcycles, with strong brand heritage and premium market positioning.
● BMW: German manufacturer offering high-performance touring and sport motorcycles, known for advanced technology, safety features, and premium engineering.
● Ducati: Italian producer of sport motorcycles and high-performance models, emphasizing aerodynamic design, racing technology, and brand exclusivity.
● PIERER Mobility AG: European-based manufacturer of KTM and Husqvarna motorcycles, offering both off-road and on-road premium motorcycles.
● Honda, SUZUKI, KAWASAKI, YAMAHA: Japanese manufacturers providing a comprehensive range from scooters and commuter motorcycles to high-performance sport and touring motorcycles, with significant global presence and strong R\&D capabilities.
● Polaris and BRP: North American manufacturers with diversified powersports portfolios including motorcycles, emphasizing recreational and adventure segments.
● Chinese and Indian manufacturers (Loncin, CFMOTO, Haojue, Qianjiang Motorcycle Group, Hero, Bajaj): Focused predominantly on sub-250cc motorcycles, targeting mass-market affordability, fuel efficiency, and export expansion. Loncin and CFMOTO are gradually entering higher-capacity segments (250-800cc), leveraging competitive pricing and expanding in Europe and North America.
Regional Market Trends
● Europe and North America: Dominated by motorcycles above 500cc, particularly premium touring and sport models. The market benefits from established recreational and commuter infrastructure, high disposable incomes, and strong brand loyalty. North America leads the consumption of motorcycles above 800cc.
● Asia-Pacific: Predominantly small- and mid-displacement motorcycles (0-250cc), driven by urban commuting needs, affordability, and favorable regulatory frameworks. Rapid urbanization and economic growth support steady market expansion.
● Other regions: Include Latin America, Africa, and the Middle East, where small-displacement motorcycles are preferred for both transportation and cost-efficiency. These markets are growing steadily but at lower absolute volumes compared to APAC.
Porter’s Five Forces Analysis
● Supplier Power: Moderate
Suppliers of engines, braking systems, electronic components, and specialized materials wield moderate influence due to limited high-quality manufacturers, though multiple global suppliers provide alternatives.
● Buyer Power: High
End consumers exhibit strong influence due to brand preference, price sensitivity, and availability of multiple models across price ranges. Fleet and dealer bulk purchases provide some counterbalance.
● Threat of New Entrants: Low to Moderate
Barriers include high capital expenditure, technological expertise, safety compliance, and established brand loyalty. Electric and small-displacement motorcycles create niche entry opportunities but face competition from established manufacturers.
● Threat of Substitutes: Moderate
Urban mobility alternatives, including electric bikes, scooters, and public transportation, pose moderate substitution risk, particularly in emerging urban markets. Recreational substitutes include ATVs and other powersports vehicles.
● Competitive Rivalry: High
Competition is intense across all segments, particularly in high-capacity motorcycles in Europe and North America and small-capacity motorcycles in APAC. Key differentiators include engine performance, technology, styling, price, and dealer network reach.
Market Opportunities and Challenges
● Opportunities
Emerging markets, electrification of motorcycles, premium motorcycle adoption in Asia-Pacific, and growing recreational and tourism segments offer growth potential. Technological innovation, including connected motorcycles, lightweight materials, and improved fuel efficiency, further supports expansion.
● Challenges
The industry faces regulatory pressures on emissions, safety, and noise. Rising fuel prices, urban congestion, and competition from alternative mobility solutions challenge growth in commuter segments. Premium motorcycle segments are affected by economic cyclicality and shifts in consumer discretionary spending. Additionally, competition from electric vehicles and changing environmental policies requires manufacturers to adapt product lines and explore sustainable technologies.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Motorcycle Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Motorcycle by Region
8.2 Import of Motorcycle by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Motorcycle Market in North America (2020-2030)
9.1 Motorcycle Market Size
9.2 Motorcycle Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Motorcycle Market in South America (2020-2030)
10.1 Motorcycle Market Size
10.2 Motorcycle Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Motorcycle Market in Asia & Pacific (2020-2030)
11.1 Motorcycle Market Size
11.2 Motorcycle Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Motorcycle Market in Europe (2020-2030)
12.1 Motorcycle Market Size
12.2 Motorcycle Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Motorcycle Market in MEA (2020-2030)
13.1 Motorcycle Market Size
13.2 Motorcycle Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Motorcycle Market (2020-2025)
14.1 Motorcycle Market Size
14.2 Motorcycle Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Motorcycle Market Forecast (2025-2030)
15.1 Motorcycle Market Size Forecast
15.2 Motorcycle Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Harley-Davidson
15.1.1 Company Profile
15.1.2 Main Business and Motorcycle Information
15.1.3 SWOT Analysis of Harley-Davidson
15.1.4 Harley-Davidson Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 BMW
15.2.1 Company Profile
15.2.2 Main Business and Motorcycle Information
15.2.3 SWOT Analysis of BMW
15.2.4 BMW Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Ducati
15.3.1 Company Profile
15.3.2 Main Business and Motorcycle Information
15.3.3 SWOT Analysis of Ducati
15.3.4 Ducati Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 PIERER Mobility AG
15.4.1 Company Profile
15.4.2 Main Business and Motorcycle Information
15.4.3 SWOT Analysis of PIERER Mobility AG
15.4.4 PIERER Mobility AG Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Triumph
15.5.1 Company Profile
15.5.2 Main Business and Motorcycle Information
15.5.3 SWOT Analysis of Triumph
15.5.4 Triumph Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Piaggio
15.6.1 Company Profile
15.6.2 Main Business and Motorcycle Information
15.6.3 SWOT Analysis of Piaggio
15.6.4 Piaggio Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Honda
15.7.1 Company Profile
15.7.2 Main Business and Motorcycle Information
15.7.3 SWOT Analysis of Honda
15.7.4 Honda Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 SUZUKI
15.8.1 Company Profile
15.8.2 Main Business and Motorcycle Information
15.8.3 SWOT Analysis of SUZUKI
15.8.4 SUZUKI Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 KAWASAKI
15.9.1 Company Profile
15.9.2 Main Business and Motorcycle Information
15.9.3 SWOT Analysis of KAWASAKI
15.9.4 KAWASAKI Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 YAMAHA
15.10.1 Company Profile
15.10.2 Main Business and Motorcycle Information
15.10.3 SWOT Analysis of YAMAHA
15.10.4 YAMAHA Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Polaris
15.11.1 Company Profile
15.11.2 Main Business and Motorcycle Information
15.11.3 SWOT Analysis of Polaris
15.11.4 Polaris Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Bombardier Recreational Products (BRP)
15.12.1 Company Profile
15.12.2 Main Business and Motorcycle Information
15.12.3 SWOT Analysis of Bombardier Recreational Products (BRP)
15.12.4 Bombardier Recreational Products (BRP) Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 Haojue
15.13.1 Company Profile
15.13.2 Main Business and Motorcycle Information
15.13.3 SWOT Analysis of Haojue
15.13.4 Haojue Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.14 Loncin
15.14.1 Company Profile
15.14.2 Main Business and Motorcycle Information
15.14.3 SWOT Analysis of Loncin
15.14.4 Loncin Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.15 CFMOTO
15.15.1 Company Profile
15.15.2 Main Business and Motorcycle Information
15.15.3 SWOT Analysis of CFMOTO
15.15.4 CFMOTO Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.16 Hero
15.16.1 Company Profile
15.16.2 Main Business and Motorcycle Information
15.16.3 SWOT Analysis of Hero
15.16.4 Hero Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Motorcycle Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Motorcycle by Region
8.2 Import of Motorcycle by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Motorcycle Market in North America (2020-2030)
9.1 Motorcycle Market Size
9.2 Motorcycle Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Motorcycle Market in South America (2020-2030)
10.1 Motorcycle Market Size
10.2 Motorcycle Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Motorcycle Market in Asia & Pacific (2020-2030)
11.1 Motorcycle Market Size
11.2 Motorcycle Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Motorcycle Market in Europe (2020-2030)
12.1 Motorcycle Market Size
12.2 Motorcycle Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Motorcycle Market in MEA (2020-2030)
13.1 Motorcycle Market Size
13.2 Motorcycle Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Motorcycle Market (2020-2025)
14.1 Motorcycle Market Size
14.2 Motorcycle Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Motorcycle Market Forecast (2025-2030)
15.1 Motorcycle Market Size Forecast
15.2 Motorcycle Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Harley-Davidson
15.1.1 Company Profile
15.1.2 Main Business and Motorcycle Information
15.1.3 SWOT Analysis of Harley-Davidson
15.1.4 Harley-Davidson Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 BMW
15.2.1 Company Profile
15.2.2 Main Business and Motorcycle Information
15.2.3 SWOT Analysis of BMW
15.2.4 BMW Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Ducati
15.3.1 Company Profile
15.3.2 Main Business and Motorcycle Information
15.3.3 SWOT Analysis of Ducati
15.3.4 Ducati Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 PIERER Mobility AG
15.4.1 Company Profile
15.4.2 Main Business and Motorcycle Information
15.4.3 SWOT Analysis of PIERER Mobility AG
15.4.4 PIERER Mobility AG Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Triumph
15.5.1 Company Profile
15.5.2 Main Business and Motorcycle Information
15.5.3 SWOT Analysis of Triumph
15.5.4 Triumph Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Piaggio
15.6.1 Company Profile
15.6.2 Main Business and Motorcycle Information
15.6.3 SWOT Analysis of Piaggio
15.6.4 Piaggio Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Honda
15.7.1 Company Profile
15.7.2 Main Business and Motorcycle Information
15.7.3 SWOT Analysis of Honda
15.7.4 Honda Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 SUZUKI
15.8.1 Company Profile
15.8.2 Main Business and Motorcycle Information
15.8.3 SWOT Analysis of SUZUKI
15.8.4 SUZUKI Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 KAWASAKI
15.9.1 Company Profile
15.9.2 Main Business and Motorcycle Information
15.9.3 SWOT Analysis of KAWASAKI
15.9.4 KAWASAKI Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 YAMAHA
15.10.1 Company Profile
15.10.2 Main Business and Motorcycle Information
15.10.3 SWOT Analysis of YAMAHA
15.10.4 YAMAHA Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Polaris
15.11.1 Company Profile
15.11.2 Main Business and Motorcycle Information
15.11.3 SWOT Analysis of Polaris
15.11.4 Polaris Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Bombardier Recreational Products (BRP)
15.12.1 Company Profile
15.12.2 Main Business and Motorcycle Information
15.12.3 SWOT Analysis of Bombardier Recreational Products (BRP)
15.12.4 Bombardier Recreational Products (BRP) Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 Haojue
15.13.1 Company Profile
15.13.2 Main Business and Motorcycle Information
15.13.3 SWOT Analysis of Haojue
15.13.4 Haojue Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.14 Loncin
15.14.1 Company Profile
15.14.2 Main Business and Motorcycle Information
15.14.3 SWOT Analysis of Loncin
15.14.4 Loncin Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.15 CFMOTO
15.15.1 Company Profile
15.15.2 Main Business and Motorcycle Information
15.15.3 SWOT Analysis of CFMOTO
15.15.4 CFMOTO Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
15.16 Hero
15.16.1 Company Profile
15.16.2 Main Business and Motorcycle Information
15.16.3 SWOT Analysis of Hero
15.16.4 Hero Motorcycle Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Motorcycle Report
Table Data Sources Of Motorcycle Report
Table Major Assumptions Of Motorcycle Report
Table Motorcycle Classification
Table Motorcycle Applications List
Table Drivers Of Motorcycle Market
Table Restraints Of Motorcycle Market
Table Opportunities Of Motorcycle Market
Table Threats Of Motorcycle Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Motorcycle
Table Cost Structure Analysis Of Motorcycle
Table Key End Users List
Table Latest News Of Motorcycle Market
Table Merger And Acquisition List
Table Planned/Future Project Of Motorcycle Market
Table Policy Of Motorcycle Market
Table 2020-2030 Regional Export Of Motorcycle
Table 2020-2030 Regional Import Of Motorcycle
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Motorcycle Market Size And Market Volume List
Table 2020-2030 North America Motorcycle Demand List By Application
Table 2020-2025 North America Motorcycle Key Players Sales List
Table 2020-2025 North America Motorcycle Key Players Market Share List
Table 2020-2030 North America Motorcycle Demand List By Type
Table 2020-2025 North America Motorcycle Price List By Type
Table 2020-2030 United States Motorcycle Market Size And Market Volume List
Table 2020-2030 United States Motorcycle Import & Export List
Table 2020-2030 Canada Motorcycle Market Size And Market Volume List
Table 2020-2030 Canada Motorcycle Import & Export List
Table 2020-2030 Mexico Motorcycle Market Size And Market Volume List
Table 2020-2030 Mexico Motorcycle Import & Export List
Table 2020-2030 South America Motorcycle Market Size And Market Volume List
Table 2020-2030 South America Motorcycle Demand List By Application
Table 2020-2025 South America Motorcycle Key Players Sales List
Table 2020-2025 South America Motorcycle Key Players Market Share List
Table 2020-2030 South America Motorcycle Demand List By Type
Table 2020-2025 South America Motorcycle Price List By Type
Table 2020-2030 Brazil Motorcycle Market Size And Market Volume List
Table 2020-2030 Brazil Motorcycle Import & Export List
Table 2020-2030 Argentina Motorcycle Market Size And Market Volume List
Table 2020-2030 Argentina Motorcycle Import & Export List
Table 2020-2030 Chile Motorcycle Market Size And Market Volume List
Table 2020-2030 Chile Motorcycle Import & Export List
Table 2020-2030 Peru Motorcycle Market Size And Market Volume List
Table 2020-2030 Peru Motorcycle Import & Export List
Table 2020-2030 Asia & Pacific Motorcycle Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Motorcycle Demand List By Application
Table 2020-2025 Asia & Pacific Motorcycle Key Players Sales List
Table 2020-2025 Asia & Pacific Motorcycle Key Players Market Share List
Table 2020-2030 Asia & Pacific Motorcycle Demand List By Type
Table 2020-2025 Asia & Pacific Motorcycle Price List By Type
Table 2020-2030 China Motorcycle Market Size And Market Volume List
Table 2020-2030 China Motorcycle Import & Export List
Table 2020-2030 India Motorcycle Market Size And Market Volume List
Table 2020-2030 India Motorcycle Import & Export List
Table 2020-2030 Japan Motorcycle Market Size And Market Volume List
Table 2020-2030 Japan Motorcycle Import & Export List
Table 2020-2030 South Korea Motorcycle Market Size And Market Volume List
Table 2020-2030 South Korea Motorcycle Import & Export List
Table 2020-2030 Southeast Asia Motorcycle Market Size List
Table 2020-2030 Southeast Asia Motorcycle Market Volume List
Table 2020-2030 Southeast Asia Motorcycle Import List
Table 2020-2030 Southeast Asia Motorcycle Export List
Table 2020-2030 Australia Motorcycle Market Size And Market Volume List
Table 2020-2030 Australia Motorcycle Import & Export List
Table 2020-2030 Europe Motorcycle Market Size And Market Volume List
Table 2020-2030 Europe Motorcycle Demand List By Application
Table 2020-2025 Europe Motorcycle Key Players Sales List
Table 2020-2025 Europe Motorcycle Key Players Market Share List
Table 2020-2030 Europe Motorcycle Demand List By Type
Table 2020-2025 Europe Motorcycle Price List By Type
Table 2020-2030 Germany Motorcycle Market Size And Market Volume List
Table 2020-2030 Germany Motorcycle Import & Export List
Table 2020-2030 France Motorcycle Market Size And Market Volume List
Table 2020-2030 France Motorcycle Import & Export List
Table 2020-2030 United Kingdom Motorcycle Market Size And Market Volume List
Table 2020-2030 United Kingdom Motorcycle Import & Export List
Table 2020-2030 Italy Motorcycle Market Size And Market Volume List
Table 2020-2030 Italy Motorcycle Import & Export List
Table 2020-2030 Spain Motorcycle Market Size And Market Volume List
Table 2020-2030 Spain Motorcycle Import & Export List
Table 2020-2030 Belgium Motorcycle Market Size And Market Volume List
Table 2020-2030 Belgium Motorcycle Import & Export List
Table 2020-2030 Netherlands Motorcycle Market Size And Market Volume List
Table 2020-2030 Netherlands Motorcycle Import & Export List
Table 2020-2030 Austria Motorcycle Market Size And Market Volume List
Table 2020-2030 Austria Motorcycle Import & Export List
Table 2020-2030 Poland Motorcycle Market Size And Market Volume List
Table 2020-2030 Poland Motorcycle Import & Export List
Table 2020-2030 Russia Motorcycle Market Size And Market Volume List
Table 2020-2030 Russia Motorcycle Import & Export List
Table 2020-2030 Mea Motorcycle Market Size And Market Volume List
Table 2020-2030 Mea Motorcycle Demand List By Application
Table 2020-2025 Mea Motorcycle Key Players Sales List
Table 2020-2025 Mea Motorcycle Key Players Market Share List
Table 2020-2030 Mea Motorcycle Demand List By Type
Table 2020-2025 Mea Motorcycle Price List By Type
Table 2020-2030 Egypt Motorcycle Market Size And Market Volume List
Table 2020-2030 Egypt Motorcycle Import & Export List
Table 2020-2030 Israel Motorcycle Market Size And Market Volume List
Table 2020-2030 Israel Motorcycle Import & Export List
Table 2020-2030 South Africa Motorcycle Market Size And Market Volume List
Table 2020-2030 South Africa Motorcycle Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Motorcycle Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Motorcycle Import & Export List
Table 2020-2030 Turkey Motorcycle Market Size And Market Volume List
Table 2020-2030 Turkey Motorcycle Import & Export List
Table 2020-2025 Global Motorcycle Market Size List By Region
Table 2020-2025 Global Motorcycle Market Size Share List By Region
Table 2020-2025 Global Motorcycle Market Volume List By Region
Table 2020-2025 Global Motorcycle Market Volume Share List By Region
Table 2020-2025 Global Motorcycle Demand List By Application
Table 2020-2025 Global Motorcycle Demand Market Share List By Application
Table 2020-2025 Global Motorcycle Key Vendors Sales List
Table 2020-2025 Global Motorcycle Key Vendors Sales Share List
Table 2020-2025 Global Motorcycle Key Vendors Revenue List
Table 2020-2025 Global Motorcycle Key Vendors Revenue Share List
Table 2020-2025 Global Motorcycle Demand List By Type
Table 2020-2025 Global Motorcycle Demand Market Share List By Type
Table 2020-2025 Regional Motorcycle Price List
Table 2025-2030 Global Motorcycle Market Size List By Region
Table 2025-2030 Global Motorcycle Market Size Share List By Region
Table 2025-2030 Global Motorcycle Market Volume List By Region
Table 2025-2030 Global Motorcycle Market Volume Share List By Region
Table 2025-2030 Global Motorcycle Demand List By Application
Table 2025-2030 Global Motorcycle Demand Market Share List By Application
Table 2025-2030 Global Motorcycle Key Vendors Sales List
Table 2025-2030 Global Motorcycle Key Vendors Sales Share List
Table 2025-2030 Global Motorcycle Key Vendors Revenue List
Table 2025-2030 Global Motorcycle Key Vendors Revenue Share List
Table 2025-2030 Global Motorcycle Demand List By Type
Table 2025-2030 Global Motorcycle Demand Market Share List By Type
Table 2025-2030 Motorcycle Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Motorcycle Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Motorcycle Market Size And Cagr
Figure 2020-2030 North America Motorcycle Market Volume And Cagr
Figure 2020-2030 South America Motorcycle Market Size And Cagr
Figure 2020-2030 South America Motorcycle Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Motorcycle Market Size And Cagr
Figure 2020-2030 Asia & Pacific Motorcycle Market Volume And Cagr
Figure 2020-2030 Europe Motorcycle Market Size And Cagr
Figure 2020-2030 Europe Motorcycle Market Volume And Cagr
Figure 2020-2030 Mea Motorcycle Market Size And Cagr
Figure 2020-2030 Mea Motorcycle Market Volume And Cagr
Figure 2020-2025 Global Motorcycle Market Volume And Growth Rate
Figure 2020-2025 Global Motorcycle Market Size And Growth Rate
Figure 2025-2030 Global Motorcycle Market Volume And Growth Rate
Figure 2025-2030 Global Motorcycle Market Size And Growth Rate
Table Research Scope Of Motorcycle Report
Table Data Sources Of Motorcycle Report
Table Major Assumptions Of Motorcycle Report
Table Motorcycle Classification
Table Motorcycle Applications List
Table Drivers Of Motorcycle Market
Table Restraints Of Motorcycle Market
Table Opportunities Of Motorcycle Market
Table Threats Of Motorcycle Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Motorcycle
Table Cost Structure Analysis Of Motorcycle
Table Key End Users List
Table Latest News Of Motorcycle Market
Table Merger And Acquisition List
Table Planned/Future Project Of Motorcycle Market
Table Policy Of Motorcycle Market
Table 2020-2030 Regional Export Of Motorcycle
Table 2020-2030 Regional Import Of Motorcycle
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Motorcycle Market Size And Market Volume List
Table 2020-2030 North America Motorcycle Demand List By Application
Table 2020-2025 North America Motorcycle Key Players Sales List
Table 2020-2025 North America Motorcycle Key Players Market Share List
Table 2020-2030 North America Motorcycle Demand List By Type
Table 2020-2025 North America Motorcycle Price List By Type
Table 2020-2030 United States Motorcycle Market Size And Market Volume List
Table 2020-2030 United States Motorcycle Import & Export List
Table 2020-2030 Canada Motorcycle Market Size And Market Volume List
Table 2020-2030 Canada Motorcycle Import & Export List
Table 2020-2030 Mexico Motorcycle Market Size And Market Volume List
Table 2020-2030 Mexico Motorcycle Import & Export List
Table 2020-2030 South America Motorcycle Market Size And Market Volume List
Table 2020-2030 South America Motorcycle Demand List By Application
Table 2020-2025 South America Motorcycle Key Players Sales List
Table 2020-2025 South America Motorcycle Key Players Market Share List
Table 2020-2030 South America Motorcycle Demand List By Type
Table 2020-2025 South America Motorcycle Price List By Type
Table 2020-2030 Brazil Motorcycle Market Size And Market Volume List
Table 2020-2030 Brazil Motorcycle Import & Export List
Table 2020-2030 Argentina Motorcycle Market Size And Market Volume List
Table 2020-2030 Argentina Motorcycle Import & Export List
Table 2020-2030 Chile Motorcycle Market Size And Market Volume List
Table 2020-2030 Chile Motorcycle Import & Export List
Table 2020-2030 Peru Motorcycle Market Size And Market Volume List
Table 2020-2030 Peru Motorcycle Import & Export List
Table 2020-2030 Asia & Pacific Motorcycle Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Motorcycle Demand List By Application
Table 2020-2025 Asia & Pacific Motorcycle Key Players Sales List
Table 2020-2025 Asia & Pacific Motorcycle Key Players Market Share List
Table 2020-2030 Asia & Pacific Motorcycle Demand List By Type
Table 2020-2025 Asia & Pacific Motorcycle Price List By Type
Table 2020-2030 China Motorcycle Market Size And Market Volume List
Table 2020-2030 China Motorcycle Import & Export List
Table 2020-2030 India Motorcycle Market Size And Market Volume List
Table 2020-2030 India Motorcycle Import & Export List
Table 2020-2030 Japan Motorcycle Market Size And Market Volume List
Table 2020-2030 Japan Motorcycle Import & Export List
Table 2020-2030 South Korea Motorcycle Market Size And Market Volume List
Table 2020-2030 South Korea Motorcycle Import & Export List
Table 2020-2030 Southeast Asia Motorcycle Market Size List
Table 2020-2030 Southeast Asia Motorcycle Market Volume List
Table 2020-2030 Southeast Asia Motorcycle Import List
Table 2020-2030 Southeast Asia Motorcycle Export List
Table 2020-2030 Australia Motorcycle Market Size And Market Volume List
Table 2020-2030 Australia Motorcycle Import & Export List
Table 2020-2030 Europe Motorcycle Market Size And Market Volume List
Table 2020-2030 Europe Motorcycle Demand List By Application
Table 2020-2025 Europe Motorcycle Key Players Sales List
Table 2020-2025 Europe Motorcycle Key Players Market Share List
Table 2020-2030 Europe Motorcycle Demand List By Type
Table 2020-2025 Europe Motorcycle Price List By Type
Table 2020-2030 Germany Motorcycle Market Size And Market Volume List
Table 2020-2030 Germany Motorcycle Import & Export List
Table 2020-2030 France Motorcycle Market Size And Market Volume List
Table 2020-2030 France Motorcycle Import & Export List
Table 2020-2030 United Kingdom Motorcycle Market Size And Market Volume List
Table 2020-2030 United Kingdom Motorcycle Import & Export List
Table 2020-2030 Italy Motorcycle Market Size And Market Volume List
Table 2020-2030 Italy Motorcycle Import & Export List
Table 2020-2030 Spain Motorcycle Market Size And Market Volume List
Table 2020-2030 Spain Motorcycle Import & Export List
Table 2020-2030 Belgium Motorcycle Market Size And Market Volume List
Table 2020-2030 Belgium Motorcycle Import & Export List
Table 2020-2030 Netherlands Motorcycle Market Size And Market Volume List
Table 2020-2030 Netherlands Motorcycle Import & Export List
Table 2020-2030 Austria Motorcycle Market Size And Market Volume List
Table 2020-2030 Austria Motorcycle Import & Export List
Table 2020-2030 Poland Motorcycle Market Size And Market Volume List
Table 2020-2030 Poland Motorcycle Import & Export List
Table 2020-2030 Russia Motorcycle Market Size And Market Volume List
Table 2020-2030 Russia Motorcycle Import & Export List
Table 2020-2030 Mea Motorcycle Market Size And Market Volume List
Table 2020-2030 Mea Motorcycle Demand List By Application
Table 2020-2025 Mea Motorcycle Key Players Sales List
Table 2020-2025 Mea Motorcycle Key Players Market Share List
Table 2020-2030 Mea Motorcycle Demand List By Type
Table 2020-2025 Mea Motorcycle Price List By Type
Table 2020-2030 Egypt Motorcycle Market Size And Market Volume List
Table 2020-2030 Egypt Motorcycle Import & Export List
Table 2020-2030 Israel Motorcycle Market Size And Market Volume List
Table 2020-2030 Israel Motorcycle Import & Export List
Table 2020-2030 South Africa Motorcycle Market Size And Market Volume List
Table 2020-2030 South Africa Motorcycle Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Motorcycle Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Motorcycle Import & Export List
Table 2020-2030 Turkey Motorcycle Market Size And Market Volume List
Table 2020-2030 Turkey Motorcycle Import & Export List
Table 2020-2025 Global Motorcycle Market Size List By Region
Table 2020-2025 Global Motorcycle Market Size Share List By Region
Table 2020-2025 Global Motorcycle Market Volume List By Region
Table 2020-2025 Global Motorcycle Market Volume Share List By Region
Table 2020-2025 Global Motorcycle Demand List By Application
Table 2020-2025 Global Motorcycle Demand Market Share List By Application
Table 2020-2025 Global Motorcycle Key Vendors Sales List
Table 2020-2025 Global Motorcycle Key Vendors Sales Share List
Table 2020-2025 Global Motorcycle Key Vendors Revenue List
Table 2020-2025 Global Motorcycle Key Vendors Revenue Share List
Table 2020-2025 Global Motorcycle Demand List By Type
Table 2020-2025 Global Motorcycle Demand Market Share List By Type
Table 2020-2025 Regional Motorcycle Price List
Table 2025-2030 Global Motorcycle Market Size List By Region
Table 2025-2030 Global Motorcycle Market Size Share List By Region
Table 2025-2030 Global Motorcycle Market Volume List By Region
Table 2025-2030 Global Motorcycle Market Volume Share List By Region
Table 2025-2030 Global Motorcycle Demand List By Application
Table 2025-2030 Global Motorcycle Demand Market Share List By Application
Table 2025-2030 Global Motorcycle Key Vendors Sales List
Table 2025-2030 Global Motorcycle Key Vendors Sales Share List
Table 2025-2030 Global Motorcycle Key Vendors Revenue List
Table 2025-2030 Global Motorcycle Key Vendors Revenue Share List
Table 2025-2030 Global Motorcycle Demand List By Type
Table 2025-2030 Global Motorcycle Demand Market Share List By Type
Table 2025-2030 Motorcycle Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Motorcycle Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Motorcycle Market Size And Cagr
Figure 2020-2030 North America Motorcycle Market Volume And Cagr
Figure 2020-2030 South America Motorcycle Market Size And Cagr
Figure 2020-2030 South America Motorcycle Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Motorcycle Market Size And Cagr
Figure 2020-2030 Asia & Pacific Motorcycle Market Volume And Cagr
Figure 2020-2030 Europe Motorcycle Market Size And Cagr
Figure 2020-2030 Europe Motorcycle Market Volume And Cagr
Figure 2020-2030 Mea Motorcycle Market Size And Cagr
Figure 2020-2030 Mea Motorcycle Market Volume And Cagr
Figure 2020-2025 Global Motorcycle Market Volume And Growth Rate
Figure 2020-2025 Global Motorcycle Market Size And Growth Rate
Figure 2025-2030 Global Motorcycle Market Volume And Growth Rate
Figure 2025-2030 Global Motorcycle Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1）Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2）Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1）PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2）Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3）Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4）SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |