Threonine Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
The threonine market encompasses the production and distribution of threonine, an essential amino acid that plays a crucial role in protein synthesis, immune function, and metabolic processes across various organisms. Threonine represents the third most important feed amino acid, characterized by its vital role in animal nutrition and growth performance. As an indispensable amino acid, threonine cannot be synthesized by animals and must be supplied through dietary sources or supplementation, making it essential for livestock and poultry feed formulations.
The threonine industry serves diverse applications primarily focused on animal feed supplementation for livestock and poultry, with additional uses in pharmaceutical applications and human nutrition supplements. The market benefits from expanding global meat consumption, growing livestock populations in emerging economies, increasing focus on animal nutrition optimization, rising demand for high-quality protein sources, and advancing fermentation technologies for cost-effective amino acid production.
Market Size and Growth Forecast
The global threonine market is projected to reach 1.5-2.0 billion USD by 2025, with an estimated compound annual growth rate (CAGR) of 6%-8% through 2030. This growth trajectory is supported by increasing global meat consumption requiring enhanced feed efficiency, expanding livestock populations in developing countries, growing awareness of amino acid supplementation benefits, and technological improvements in fermentation-based production processes.
Regional Analysis
Asia Pacific dominates the threonine market with estimated growth rates of 7.0%-8.5%, primarily driven by massive livestock production in China, expanding poultry industries across the region, and growing middle-class protein consumption. China represents both the largest production and consumption market, with significant manufacturing capabilities and strong domestic demand across livestock and poultry segments. The region benefits from integrated supply chains, cost-effective production infrastructure, and proximity to major feed manufacturers.
North America follows with growth rates of 5.5%-6.8%, led by the United States where advanced animal nutrition practices and large-scale livestock operations drive substantial demand. The region emphasizes feed efficiency optimization, sustainable animal production practices, and high-quality amino acid supplementation for improved livestock performance.
Europe exhibits growth rates of 5.0%-6.2%, with Germany, France, and the Netherlands leading in premium feed formulation technologies and sustainable livestock production. The region focuses on environmental compliance, animal welfare standards, and advanced nutritional solutions for optimized feed conversion ratios.
South America shows growth potential of 6.2%-7.5%, with Brazil and Argentina leading due to expanding livestock sectors and growing poultry production. The region benefits from abundant feed grain resources, expanding export-oriented meat production, and increasing adoption of modern animal nutrition practices.
The Middle East and Africa region demonstrates growth rates of 5.8%-6.8%, driven by expanding poultry production in Gulf states and growing livestock development across major agricultural regions.
Application Analysis
Livestock Feed Application: This segment dominates with projected growth of 6.5%-7.8%, driven by expanding cattle, swine, and sheep production globally. The segment benefits from increasing focus on feed efficiency, growing demand for high-quality meat products, and advancing understanding of amino acid nutrition in ruminants and monogastric animals. Key trends include precision nutrition approaches, customized feed formulations, and sustainable livestock production practices.
Poultry Feed Application: Expected to grow at 6.8%-8.2%, this segment encompasses broiler chickens, laying hens, and turkey production. Growth drivers include expanding global poultry consumption, increasing egg production, and growing demand for cost-effective protein sources. The segment emphasizes improved feed conversion ratios, enhanced growth performance, and optimized amino acid profiles for different production phases.
Others Application: This segment includes pharmaceutical applications and human nutrition supplements, projected to grow at 5.5%-6.5%. Applications encompass medical nutrition products, dietary supplements, and specialized pharmaceutical formulations requiring high-purity threonine.
Key Market Players
Ajinomoto: The Japanese multinational company maintains global leadership in amino acid production through advanced fermentation technologies and comprehensive product portfolios. Ajinomoto operates major production facilities across Asia and serves global markets through extensive technical support and application development capabilities.
Evonik: This German specialty chemicals company focuses on animal nutrition solutions through innovative amino acid production and feed additive technologies. Evonik maintains strong technical capabilities and serves global feed manufacturers with high-quality threonine products and nutritional expertise.
CJ Bio: The South Korean biotechnology company specializes in fermentation-based amino acid production, serving both domestic and international markets. CJ Bio leverages advanced biotechnology platforms and cost-effective manufacturing to provide competitive threonine solutions.
Meihua Group: The Chinese manufacturer represents significant production capacity with 300,000 tons per year threonine capacity, maintaining industry-leading position in domestic markets. The company benefits from integrated supply chains and expanding global distribution capabilities.
Fufeng Group: This Chinese company operates threonine production capacity of 263,000 tons per year, serving both domestic and international markets through comprehensive amino acid product portfolios.
Star Lake Bioscience (Ningxia Eppen): Following the 2022 asset restructuring completion, the company maintains threonine capacity of approximately 268,000 tons per year, representing significant production capabilities in the Chinese market.
Industry Value Chain Analysis
The threonine industry value chain extends from raw material procurement through sophisticated fermentation processes and diverse application integration. Upstream operations involve corn, wheat, and other carbohydrate feedstock sourcing, with global resources concentrated in major agricultural regions including the United States, Brazil, and China. Raw material processing includes starch extraction, purification, and preparation for fermentation processes.
Manufacturing utilizes advanced fermentation technology employing specialized microorganisms for threonine biosynthesis. The production process involves controlled fermentation conditions, downstream purification, crystallization, and quality control systems ensuring pharmaceutical-grade amino acid production. Modern facilities incorporate environmental management systems, energy optimization, and waste minimization technologies.
Distribution channels encompass direct sales to major feed manufacturers, regional distributors serving smaller feed companies, and specialty suppliers for pharmaceutical applications. Technical service providers offer nutritional expertise, feed formulation support, and application optimization for specific livestock and poultry requirements.
End applications span compound feed manufacturing, premix production, and direct supplementation in animal nutrition programs. Professional technical support ensures optimal amino acid utilization, improved feed efficiency, and enhanced animal performance across diverse production systems.
Market Opportunities and Challenges
Opportunities
●Emerging Market Growth: Rapid economic development and expanding middle-class populations in Asia Pacific and South America create substantial long-term growth opportunities. Increasing meat consumption and modernizing livestock production systems drive growing demand for high-quality feed amino acids.
●Advanced Nutrition Applications: Growing understanding of amino acid nutrition creates opportunities for specialized threonine formulations targeting specific production requirements. Precision nutrition approaches, customized amino acid profiles, and value-added products represent high-margin market segments.
●Sustainable Production Focus: Increasing emphasis on sustainable livestock production creates demand for environmentally friendly amino acid solutions. Advanced fermentation technologies, renewable feedstock utilization, and circular economy approaches represent expanding market opportunities.
●Aquaculture Development: Rapidly expanding global aquaculture industry creates new demand for specialized amino acid nutrition. High-performance threonine formulations for fish and shrimp production represent emerging high-value applications.
Challenges
●Raw Material Price Volatility: Dependence on agricultural feedstocks creates exposure to commodity price fluctuations and seasonal availability variations. Managing input cost volatility while maintaining competitive pricing requires strategic procurement and inventory management.
●Environmental Regulations: Stringent environmental standards for fermentation processes and waste management create compliance costs and operational complexity. Evolving regulations regarding process emissions and sustainability requirements demand continuous investment in clean technologies.
●Production Capacity Imbalances: Significant capacity expansion, particularly in China, creates periodic oversupply conditions and pricing pressure. Balancing global supply and demand while maintaining profitable operations requires strategic capacity planning and market development.
●Technology Competition: Advancing fermentation technologies and alternative production methods create competitive pressure for cost reduction and efficiency improvement. Continuous innovation in biotechnology platforms and process optimization is essential for maintaining market competitiveness.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Threonine Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Threonine by Region
8.2 Import of Threonine by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Threonine Market in North America (2020-2030)
9.1 Threonine Market Size
9.2 Threonine Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Threonine Market in South America (2020-2030)
10.1 Threonine Market Size
10.2 Threonine Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Threonine Market in Asia & Pacific (2020-2030)
11.1 Threonine Market Size
11.2 Threonine Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Threonine Market in Europe (2020-2030)
12.1 Threonine Market Size
12.2 Threonine Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Threonine Market in MEA (2020-2030)
13.1 Threonine Market Size
13.2 Threonine Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Threonine Market (2020-2025)
14.1 Threonine Market Size
14.2 Threonine Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Threonine Market Forecast (2025-2030)
15.1 Threonine Market Size Forecast
15.2 Threonine Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Ajinomoto
15.1.1 Company Profile
15.1.2 Main Business and Threonine Information
15.1.3 SWOT Analysis of Ajinomoto
15.1.4 Ajinomoto Threonine Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Evonik
15.2.1 Company Profile
15.2.2 Main Business and Threonine Information
15.2.3 SWOT Analysis of Evonik
15.2.4 Evonik Threonine Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 CJ Bio
15.3.1 Company Profile
15.3.2 Main Business and Threonine Information
15.3.3 SWOT Analysis of CJ Bio
15.3.4 CJ Bio Threonine Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Meihua Group
15.4.1 Company Profile
15.4.2 Main Business and Threonine Information
15.4.3 SWOT Analysis of Meihua Group
15.4.4 Meihua Group Threonine Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Fufeng Group
15.5.1 Company Profile
15.5.2 Main Business and Threonine Information
15.5.3 SWOT Analysis of Fufeng Group
15.5.4 Fufeng Group Threonine Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Star Lake Bioscience (Ningxia Eppen)
15.6.1 Company Profile
15.6.2 Main Business and Threonine Information
15.6.3 SWOT Analysis of Star Lake Bioscience (Ningxia Eppen)
15.6.4 Star Lake Bioscience (Ningxia Eppen) Threonine Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Chengfu Group
15.7.1 Company Profile
15.7.2 Main Business and Threonine Information
15.7.3 SWOT Analysis of Chengfu Group
15.7.4 Chengfu Group Threonine Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 NB Group
15.8.1 Company Profile
15.8.2 Main Business and Threonine Information
15.8.3 SWOT Analysis of NB Group
15.8.4 NB Group Threonine Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of Threonine Report
Table Data Sources of Threonine Report
Table Major Assumptions of Threonine Report
Table Threonine Classification
Table Threonine Applications List
Table Drivers of Threonine Market
Table Restraints of Threonine Market
Table Opportunities of Threonine Market
Table Threats of Threonine Market
Table Raw Materials Suppliers List
Table Different Production Methods of Threonine
Table Cost Structure Analysis of Threonine
Table Key End Users List
Table Latest News of Threonine Market
Table Merger and Acquisition List
Table Planned/Future Project of Threonine Market
Table Policy of Threonine Market
Table 2020-2030 Regional Export of Threonine
Table 2020-2030 Regional Import of Threonine
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Threonine Market Size and Market Volume List
Table 2020-2030 North America Threonine Demand List by Application
Table 2020-2025 North America Threonine Key Players Sales List
Table 2020-2025 North America Threonine Key Players Market Share List
Table 2020-2030 North America Threonine Demand List by Type
Table 2020-2025 North America Threonine Price List by Type
Table 2020-2030 United States Threonine Market Size and Market Volume List
Table 2020-2030 United States Threonine Import & Export List
Table 2020-2030 Canada Threonine Market Size and Market Volume List
Table 2020-2030 Canada Threonine Import & Export List
Table 2020-2030 Mexico Threonine Market Size and Market Volume List
Table 2020-2030 Mexico Threonine Import & Export List
Table 2020-2030 South America Threonine Market Size and Market Volume List
Table 2020-2030 South America Threonine Demand List by Application
Table 2020-2025 South America Threonine Key Players Sales List
Table 2020-2025 South America Threonine Key Players Market Share List
Table 2020-2030 South America Threonine Demand List by Type
Table 2020-2025 South America Threonine Price List by Type
Table 2020-2030 Brazil Threonine Market Size and Market Volume List
Table 2020-2030 Brazil Threonine Import & Export List
Table 2020-2030 Argentina Threonine Market Size and Market Volume List
Table 2020-2030 Argentina Threonine Import & Export List
Table 2020-2030 Chile Threonine Market Size and Market Volume List
Table 2020-2030 Chile Threonine Import & Export List
Table 2020-2030 Peru Threonine Market Size and Market Volume List
Table 2020-2030 Peru Threonine Import & Export List
Table 2020-2030 Asia & Pacific Threonine Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Threonine Demand List by Application
Table 2020-2025 Asia & Pacific Threonine Key Players Sales List
Table 2020-2025 Asia & Pacific Threonine Key Players Market Share List
Table 2020-2030 Asia & Pacific Threonine Demand List by Type
Table 2020-2025 Asia & Pacific Threonine Price List by Type
Table 2020-2030 China Threonine Market Size and Market Volume List
Table 2020-2030 China Threonine Import & Export List
Table 2020-2030 India Threonine Market Size and Market Volume List
Table 2020-2030 India Threonine Import & Export List
Table 2020-2030 Japan Threonine Market Size and Market Volume List
Table 2020-2030 Japan Threonine Import & Export List
Table 2020-2030 South Korea Threonine Market Size and Market Volume List
Table 2020-2030 South Korea Threonine Import & Export List
Table 2020-2030 Southeast Asia Threonine Market Size List
Table 2020-2030 Southeast Asia Threonine Market Volume List
Table 2020-2030 Southeast Asia Threonine Import List
Table 2020-2030 Southeast Asia Threonine Export List
Table 2020-2030 Australia Threonine Market Size and Market Volume List
Table 2020-2030 Australia Threonine Import & Export List
Table 2020-2030 Europe Threonine Market Size and Market Volume List
Table 2020-2030 Europe Threonine Demand List by Application
Table 2020-2025 Europe Threonine Key Players Sales List
Table 2020-2025 Europe Threonine Key Players Market Share List
Table 2020-2030 Europe Threonine Demand List by Type
Table 2020-2025 Europe Threonine Price List by Type
Table 2020-2030 Germany Threonine Market Size and Market Volume List
Table 2020-2030 Germany Threonine Import & Export List
Table 2020-2030 France Threonine Market Size and Market Volume List
Table 2020-2030 France Threonine Import & Export List
Table 2020-2030 United Kingdom Threonine Market Size and Market Volume List
Table 2020-2030 United Kingdom Threonine Import & Export List
Table 2020-2030 Italy Threonine Market Size and Market Volume List
Table 2020-2030 Italy Threonine Import & Export List
Table 2020-2030 Spain Threonine Market Size and Market Volume List
Table 2020-2030 Spain Threonine Import & Export List
Table 2020-2030 Belgium Threonine Market Size and Market Volume List
Table 2020-2030 Belgium Threonine Import & Export List
Table 2020-2030 Netherlands Threonine Market Size and Market Volume List
Table 2020-2030 Netherlands Threonine Import & Export List
Table 2020-2030 Austria Threonine Market Size and Market Volume List
Table 2020-2030 Austria Threonine Import & Export List
Table 2020-2030 Poland Threonine Market Size and Market Volume List
Table 2020-2030 Poland Threonine Import & Export List
Table 2020-2030 Russia Threonine Market Size and Market Volume List
Table 2020-2030 Russia Threonine Import & Export List
Table 2020-2030 MEA Threonine Market Size and Market Volume List
Table 2020-2030 MEA Threonine Demand List by Application
Table 2020-2025 MEA Threonine Key Players Sales List
Table 2020-2025 MEA Threonine Key Players Market Share List
Table 2020-2030 MEA Threonine Demand List by Type
Table 2020-2025 MEA Threonine Price List by Type
Table 2020-2030 Egypt Threonine Market Size and Market Volume List
Table 2020-2030 Egypt Threonine Import & Export List
Table 2020-2030 Israel Threonine Market Size and Market Volume List
Table 2020-2030 Israel Threonine Import & Export List
Table 2020-2030 South Africa Threonine Market Size and Market Volume List
Table 2020-2030 South Africa Threonine Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Threonine Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Threonine Import & Export List
Table 2020-2030 Turkey Threonine Market Size and Market Volume List
Table 2020-2030 Turkey Threonine Import & Export List
Table 2020-2025 Global Threonine Market Size List by Region
Table 2020-2025 Global Threonine Market Size Share List by Region
Table 2020-2025 Global Threonine Market Volume List by Region
Table 2020-2025 Global Threonine Market Volume Share List by Region
Table 2020-2025 Global Threonine Demand List by Application
Table 2020-2025 Global Threonine Demand Market Share List by Application
Table 2020-2025 Global Threonine Capacity List
Table 2020-2025 Global Threonine Key Vendors Capacity Share List
Table 2020-2025 Global Threonine Key Vendors Production List
Table 2020-2025 Global Threonine Key Vendors Production Share List
Table 2020-2025 Global Threonine Key Vendors Production Value List
Table 2020-2025 Global Threonine Key Vendors Production Value Share List
Table 2020-2025 Global Threonine Demand List by Type
Table 2020-2025 Global Threonine Demand Market Share List by Type
Table 2020-2025 Regional Threonine Price List
Table 2025-2030 Global Threonine Market Size List by Region
Table 2025-2030 Global Threonine Market Size Share List by Region
Table 2025-2030 Global Threonine Market Volume List by Region
Table 2025-2030 Global Threonine Market Volume Share List by Region
Table 2025-2030 Global Threonine Demand List by Application
Table 2025-2030 Global Threonine Demand Market Share List by Application
Table 2025-2030 Global Threonine Capacity List
Table 2025-2030 Global Threonine Key Vendors Capacity Share List
Table 2025-2030 Global Threonine Key Vendors Production List
Table 2025-2030 Global Threonine Key Vendors Production Share List
Table 2025-2030 Global Threonine Key Vendors Production Value List
Table 2025-2030 Global Threonine Key Vendors Production Value Share List
Table 2025-2030 Global Threonine Demand List by Type
Table 2025-2030 Global Threonine Demand Market Share List by Type
Table 2025-2030 Threonine Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Threonine Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Threonine Market Size and CAGR
Figure 2020-2030 North America Threonine Market Volume and CAGR
Figure 2020-2030 South America Threonine Market Size and CAGR
Figure 2020-2030 South America Threonine Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Threonine Market Size and CAGR
Figure 2020-2030 Asia & Pacific Threonine Market Volume and CAGR
Figure 2020-2030 Europe Threonine Market Size and CAGR
Figure 2020-2030 Europe Threonine Market Volume and CAGR
Figure 2020-2030 MEA Threonine Market Size and CAGR
Figure 2020-2030 MEA Threonine Market Volume and CAGR
Figure 2020-2025 Global Threonine Capacity Production and Growth Rate
Figure 2020-2025 Global Threonine Production Value and Growth Rate
Figure 2025-2030 Global Threonine Capacity Production and Growth Rate
Figure 2025-2030 Global Threonine Production Value and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |