Pulmonary Hypertension Drugs Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type
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The pulmonary hypertension (PH) drugs market is a specialized segment of the pharmaceutical industry, focused on treating a group of rare but serious conditions characterized by high blood pressure in the pulmonary arteries. Pulmonary hypertension is classified into five groups, with Group 1 (pulmonary arterial hypertension, PAH) and Group 3 (PH associated with lung disease, such as PH-ILD) being key targets for therapies. The market encompasses a range of treatments, including oral, inhaled, and intravenous/subcutaneous drugs, designed to improve symptoms, enhance quality of life, and slow disease progression. By 2025, the global PH drugs market is estimated to be valued between USD 10 billion and USD 20 billion, with a projected compound annual growth rate (CAGR) of 3.2% to 6.5% through 2030. Growth is driven by increasing disease awareness, advancements in targeted therapies, and expanding treatment options for PH-ILD, though the market faces challenges from patent expirations and high treatment costs. Pulmonary hypertension drugs target specific pathways, such as endothelin, nitric oxide, and prostacyclin, to reduce pulmonary vascular resistance and improve blood flow. The industry is characterized by high R&D investment to develop therapies for rare diseases, with a focus on improving patient outcomes in functional classes ranging from asymptomatic (Class I) to severe (Class IV). Key drug classes include endothelin receptor antagonists (ERAs), phosphodiesterase-5 (PDE-5) inhibitors, prostacyclin analogs, soluble guanylate cyclase (sGC) stimulators, and selective IP receptor agonists. The market is shaped by patent expirations for major drugs like bosentan and ambrisentan, leading to generic competition, and the introduction of innovative therapies like sotatercept, which target novel pathways. Regulatory incentives for rare diseases, such as orphan drug designations, support development, but high costs and limited patient populations pose challenges. The market is also influenced by growing awareness, improved diagnostics, and the expansion of indications to include PH-ILD.
Regional Market Trends
The PH drugs market varies across regions, driven by healthcare infrastructure, disease prevalence, and access to specialized care.
● North America: The United States leads with a CAGR of 2.8%–5.5%, driven by advanced healthcare systems, high disease awareness, and access to novel therapies like sotatercept. Canada contributes with a focus on specialized PH centers.
● Europe: Germany, France, and the United Kingdom are key markets, with a CAGR of 2.5%–5.0%. Growth is supported by robust healthcare systems and orphan drug incentives, though pricing pressures and generic competition limit expansion.
● Asia-Pacific: Japan and China drive growth with a CAGR of 4.0%–7.5%. Japan’s advanced healthcare infrastructure supports demand for premium therapies, while China’s expanding access to specialized care boosts market potential. India shows growth due to increasing generics adoption.
● Latin America: Brazil and Mexico have a CAGR of 3.0%–6.0%, driven by improving healthcare access and rising awareness of PH. Limited access to high-cost therapies constrains growth.
● Middle East and Africa (MEA): The region, including Saudi Arabia and South Africa, has a CAGR of 3.5%–6.5%. Growth is supported by international aid and improving healthcare infrastructure, but limited specialist care and affordability issues pose challenges.
Type Analysis
The PH drugs market is segmented by type, each with distinct characteristics and growth trends.
● Oral Treatment Drugs: This segment, including ERAs (e.g., bosentan, macitentan), PDE-5 inhibitors (e.g., sildenafil, tadalafil), sGC stimulators (e.g., riociguat), and selective IP receptor agonists (e.g., selexipag). Oral therapies dominate due to ease of administration, but patent expirations for drugs like bosentan and tadalafil drive generic competition. Combination therapies, such as Johnson & Johnson’s Opsynvi (macitentan/tadalafil), are gaining traction for enhanced efficacy
● Inhaled Treatment Drugs: Including treprostinil (Tyvaso DPI, Tyvaso) and iloprost (Ventavis). Inhaled therapies offer targeted delivery for PAH and PH-ILD, with innovations like Liquidia’s Yutrepia (tentative FDA approval in May 2025) driving growth.
● Intravenous & Subcutaneous Treatment Drugs: Including treprostinil (Remodulin), epoprostenol (Veletri, Flolan), and sotatercept (Winrevair). These therapies are used for severe PH cases, with sotatercept’s novel mechanism boosting growth despite upcoming patent expirations.
Company Profiles
● Johnson & Johnson: Through Actelion, markets Tracleer (bosentan), Opsumit (macitentan), Uptravi (selexipag), Opsynvi, and Veletri (epoprostenol). A top player with a strong PAH portfolio, it drives innovation in combination therapies.
● United Therapeutics: Markets Adcirca (tadalafil), Orenitram (treprostinil), Tyvaso DPI, Tyvaso, and Remodulin, with a focus on inhaled and intravenous therapies for PAH and PH-ILD.
● Viatris: Markets Revatio (sildenafil), benefiting from generic competition in the PDE-5 inhibitor segment.
● Eli Lilly: Co-markets Adcirca (tadalafil) with United Therapeutics, focusing on cost-effective oral therapies.
● Bayer: Markets Adempas (riociguat), generating USD 0.7–0.8 billion in 2024, with growth supported by its unique sGC stimulator mechanism despite patent expirations.
● Merck & Co.: Markets Winrevair (sotatercept), a novel activin pathway inhibitor with strong growth potential in severe PH cases.
Industry Value Chain Analysis
The PH drugs value chain begins with R&D, involving drug discovery, clinical trials, and regulatory approvals, often supported by orphan drug incentives. Manufacturing involves producing active pharmaceutical ingredients (APIs) and complex delivery systems like inhalation powders or injectables. Distribution leverages global supply chains, with partnerships ensuring availability through specialty pharmacies and hospitals. Marketing targets pulmonologists and cardiologists, emphasizing clinical benefits and patient outcomes.
Healthcare providers administer PH drugs in specialized centers, with patient access supported by reimbursement systems. Pharmacovigilance ensures ongoing safety monitoring. The value chain is highly specialized, with leading companies integrating R&D, manufacturing, and commercialization to address the niche PH patient population.
Opportunities and Challenges
Opportunities:
● Rising Disease Awareness: Improved diagnostics and awareness drive demand for PH therapies, particularly in emerging markets.
● Innovative Therapies: Novel drugs like sotatercept and combination therapies enhance treatment outcomes.
● PH-ILD Expansion: New indications for PH-ILD, supported by drugs like Tyvaso and Yutrepia, open new market segments.
● Emerging Markets: Expanding healthcare access in Asia-Pacific and Latin America offers growth potential.
Challenges:
● Patent Expirations: Expirations for drugs like bosentan and riociguat increase generic competition, pressuring revenues.
● High Costs: Expensive therapies limit access in low-income regions, despite orphan drug incentives.
● Regulatory Hurdles: Stringent approval processes for new PH drugs increase development costs.
● Limited Patient Population: The rarity of PH constrains market size, requiring targeted commercialization strategies.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Pulmonary Hypertension Drugs Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Pulmonary Hypertension Drugs Market in North America (2020-2030)
8.1 Pulmonary Hypertension Drugs Market Size
8.2 Pulmonary Hypertension Drugs Market by End Use
8.3 Competition by Players/Suppliers
8.4 Pulmonary Hypertension Drugs Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Pulmonary Hypertension Drugs Market in South America (2020-2030)
9.1 Pulmonary Hypertension Drugs Market Size
9.2 Pulmonary Hypertension Drugs Market by End Use
9.3 Competition by Players/Suppliers
9.4 Pulmonary Hypertension Drugs Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Pulmonary Hypertension Drugs Market in Asia & Pacific (2020-2030)
10.1 Pulmonary Hypertension Drugs Market Size
10.2 Pulmonary Hypertension Drugs Market by End Use
10.3 Competition by Players/Suppliers
10.4 Pulmonary Hypertension Drugs Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Pulmonary Hypertension Drugs Market in Europe (2020-2030)
11.1 Pulmonary Hypertension Drugs Market Size
11.2 Pulmonary Hypertension Drugs Market by End Use
11.3 Competition by Players/Suppliers
11.4 Pulmonary Hypertension Drugs Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Pulmonary Hypertension Drugs Market in MEA (2020-2030)
12.1 Pulmonary Hypertension Drugs Market Size
12.2 Pulmonary Hypertension Drugs Market by End Use
12.3 Competition by Players/Suppliers
12.4 Pulmonary Hypertension Drugs Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Pulmonary Hypertension Drugs Market (2020-2025)
13.1 Pulmonary Hypertension Drugs Market Size
13.2 Pulmonary Hypertension Drugs Market by End Use
13.3 Competition by Players/Suppliers
13.4 Pulmonary Hypertension Drugs Market Size by Type
Chapter 14 Global Pulmonary Hypertension Drugs Market Forecast (2025-2030)
14.1 Pulmonary Hypertension Drugs Market Size Forecast
14.2 Pulmonary Hypertension Drugs Application Forecast
14.3 Competition by Players/Suppliers
14.4 Pulmonary Hypertension Drugs Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Johnson & Johnson
15.1.1 Company Profile
15.1.2 Main Business and Pulmonary Hypertension Drugs Information
15.1.3 SWOT Analysis of Johnson & Johnson
15.1.4 Johnson & Johnson Pulmonary Hypertension Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 United Therapeutics
15.2.1 Company Profile
15.2.2 Main Business and Pulmonary Hypertension Drugs Information
15.2.3 SWOT Analysis of United Therapeutics
15.2.4 United Therapeutics Pulmonary Hypertension Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Viatris
15.3.1 Company Profile
15.3.2 Main Business and Pulmonary Hypertension Drugs Information
15.3.3 SWOT Analysis of Viatris
15.3.4 Viatris Pulmonary Hypertension Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Eli Lilly
15.4.1 Company Profile
15.4.2 Main Business and Pulmonary Hypertension Drugs Information
15.4.3 SWOT Analysis of Eli Lilly
15.4.4 Eli Lilly Pulmonary Hypertension Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Liquidia
15.5.1 Company Profile
15.5.2 Main Business and Pulmonary Hypertension Drugs Information
15.5.3 SWOT Analysis of Liquidia
15.5.4 Liquidia Pulmonary Hypertension Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 GSK
15.6.1 Company Profile
15.6.2 Main Business and Pulmonary Hypertension Drugs Information
15.6.3 SWOT Analysis of GSK
15.6.4 GSK Pulmonary Hypertension Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Bayer
15.7.1 Company Profile
15.7.2 Main Business and Pulmonary Hypertension Drugs Information
15.7.3 SWOT Analysis of Bayer
15.7.4 Bayer Pulmonary Hypertension Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Gilead Sciences
15.8.1 Company Profile
15.8.2 Main Business and Pulmonary Hypertension Drugs Information
15.8.3 SWOT Analysis of Gilead Sciences
15.8.4 Gilead Sciences Pulmonary Hypertension Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Merck & Co.
15.9.1 Company Profile
15.9.2 Main Business and Pulmonary Hypertension Drugs Information
15.9.3 SWOT Analysis of Merck & Co.
15.9.4 Merck & Co. Pulmonary Hypertension Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Sun Pharma
15.10.1 Company Profile
15.10.2 Main Business and Pulmonary Hypertension Drugs Information
15.10.3 SWOT Analysis of Sun Pharma
15.10.4 Sun Pharma Pulmonary Hypertension Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Teva Pharmaceuticals
15.11.1 Company Profile
15.11.2 Main Business and Pulmonary Hypertension Drugs Information
15.11.3 SWOT Analysis of Teva Pharmaceuticals
15.11.4 Teva Pharmaceuticals Pulmonary Hypertension Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope of Pulmonary Hypertension Drugs Report
Table Data Sources of Pulmonary Hypertension Drugs Report
Table Major Assumptions of Pulmonary Hypertension Drugs Report
Table Pulmonary Hypertension Drugs Classification
Table Pulmonary Hypertension Drugs Applications
Table Drivers of Pulmonary Hypertension Drugs Market
Table Restraints of Pulmonary Hypertension Drugs Market
Table Opportunities of Pulmonary Hypertension Drugs Market
Table Threats of Pulmonary Hypertension Drugs Market
Table Raw Materials Suppliers
Table Different Production Methods of Pulmonary Hypertension Drugs
Table Cost Structure Analysis of Pulmonary Hypertension Drugs
Table Key End Users
Table Latest News of Pulmonary Hypertension Drugs Market
Table Merger and Acquisition
Table Planned/Future Project of Pulmonary Hypertension Drugs Market
Table Policy of Pulmonary Hypertension Drugs Market
Table 2020-2030 North America Pulmonary Hypertension Drugs Market Size
Table 2020-2030 North America Pulmonary Hypertension Drugs Market Size by Application
Table 2020-2025 North America Pulmonary Hypertension Drugs Key Players Revenue
Table 2020-2025 North America Pulmonary Hypertension Drugs Key Players Market Share
Table 2020-2030 North America Pulmonary Hypertension Drugs Market Size by Type
Table 2020-2030 United States Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Canada Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Mexico Pulmonary Hypertension Drugs Market Size
Table 2020-2030 South America Pulmonary Hypertension Drugs Market Size
Table 2020-2030 South America Pulmonary Hypertension Drugs Market Size by Application
Table 2020-2025 South America Pulmonary Hypertension Drugs Key Players Revenue
Table 2020-2025 South America Pulmonary Hypertension Drugs Key Players Market Share
Table 2020-2030 South America Pulmonary Hypertension Drugs Market Size by Type
Table 2020-2030 Brazil Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Argentina Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Chile Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Peru Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Asia & Pacific Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Asia & Pacific Pulmonary Hypertension Drugs Market Size by Application
Table 2020-2025 Asia & Pacific Pulmonary Hypertension Drugs Key Players Revenue
Table 2020-2025 Asia & Pacific Pulmonary Hypertension Drugs Key Players Market Share
Table 2020-2030 Asia & Pacific Pulmonary Hypertension Drugs Market Size by Type
Table 2020-2030 China Pulmonary Hypertension Drugs Market Size
Table 2020-2030 India Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Japan Pulmonary Hypertension Drugs Market Size
Table 2020-2030 South Korea Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Southeast Asia Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Australia Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Europe Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Europe Pulmonary Hypertension Drugs Market Size by Application
Table 2020-2025 Europe Pulmonary Hypertension Drugs Key Players Revenue
Table 2020-2025 Europe Pulmonary Hypertension Drugs Key Players Market Share
Table 2020-2030 Europe Pulmonary Hypertension Drugs Market Size by Type
Table 2020-2030 Germany Pulmonary Hypertension Drugs Market Size
Table 2020-2030 France Pulmonary Hypertension Drugs Market Size
Table 2020-2030 United Kingdom Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Italy Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Spain Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Belgium Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Netherlands Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Austria Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Poland Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Russia Pulmonary Hypertension Drugs Market Size
Table 2020-2030 MEA Pulmonary Hypertension Drugs Market Size
Table 2020-2030 MEA Pulmonary Hypertension Drugs Market Size by Application
Table 2020-2025 MEA Pulmonary Hypertension Drugs Key Players Revenue
Table 2020-2025 MEA Pulmonary Hypertension Drugs Key Players Market Share
Table 2020-2030 MEA Pulmonary Hypertension Drugs Market Size by Type
Table 2020-2030 Egypt Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Israel Pulmonary Hypertension Drugs Market Size
Table 2020-2030 South Africa Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Gulf Cooperation Council Countries Pulmonary Hypertension Drugs Market Size
Table 2020-2030 Turkey Pulmonary Hypertension Drugs Market Size
Table 2020-2025 Global Pulmonary Hypertension Drugs Market Size by Region
Table 2020-2025 Global Pulmonary Hypertension Drugs Market Size Share by Region
Table 2020-2025 Global Pulmonary Hypertension Drugs Market Size by Application
Table 2020-2025 Global Pulmonary Hypertension Drugs Market Share by Application
Table 2020-2025 Global Pulmonary Hypertension Drugs Key Vendors Revenue
Table 2020-2025 Global Pulmonary Hypertension Drugs Key Vendors Market Share
Table 2020-2025 Global Pulmonary Hypertension Drugs Market Size by Type
Table 2020-2025 Global Pulmonary Hypertension Drugs Market Share by Type
Table 2025-2030 Global Pulmonary Hypertension Drugs Market Size by Region
Table 2025-2030 Global Pulmonary Hypertension Drugs Market Size Share by Region
Table 2025-2030 Global Pulmonary Hypertension Drugs Market Size by Application
Table 2025-2030 Global Pulmonary Hypertension Drugs Market Share by Application
Table 2025-2030 Global Pulmonary Hypertension Drugs Key Vendors Revenue
Table 2025-2030 Global Pulmonary Hypertension Drugs Key Vendors Market Share
Table 2025-2030 Global Pulmonary Hypertension Drugs Market Size by Type
Table 2025-2030 Pulmonary Hypertension Drugs Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Pulmonary Hypertension Drugs Picture
Figure 2020-2030 North America Pulmonary Hypertension Drugs Market Size and CAGR
Figure 2020-2030 South America Pulmonary Hypertension Drugs Market Size and CAGR
Figure 2020-2030 Asia & Pacific Pulmonary Hypertension Drugs Market Size and CAGR
Figure 2020-2030 Europe Pulmonary Hypertension Drugs Market Size and CAGR
Figure 2020-2030 MEA Pulmonary Hypertension Drugs Market Size and CAGR
Figure 2020-2025 Global Pulmonary Hypertension Drugs Market Size and Growth Rate
Figure 2025-2030 Global Pulmonary Hypertension Drugs Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |