Hepatitis C Virus (HCV) Drugs Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type

By: HDIN Research Published: 2025-09-21 Pages: 79
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Hepatitis C Virus (HCV) Drugs Market Summary

The Hepatitis C Virus (HCV) drugs market represents a transformative segment in virology and hepatology, centered on direct-acting antivirals (DAAs) that achieve sustained virologic response rates exceeding 95% in as little as 8-12 weeks, effectively curing chronic infection and averting progression to cirrhosis, hepatocellular carcinoma, and liver transplantation. These pan-genotypic regimens, primarily nucleotide and non-structural protein inhibitors, have democratized treatment by supplanting interferon-based therapies with oral, once-daily options that minimize side effects like anemia and flu-like symptoms. The market's maturity is evident in its shift from peak demand during the 2010s cure era to a maintenance phase focused on screening high-risk cohorts—such as baby boomers born 1945-1965, injection drug users, and HIV co-infected individuals—and addressing reinfection in underserved populations. Innovation emphasizes shorter durations for acute cases, fixed-dose combinations for adherence, and pangenotypic breadth covering genotypes 1-6 prevalent globally. Resistance-guided salvage therapies, like voxilaprevir-inclusive triples, tackle failures rare at under 5%, while real-world data from cohorts like AASLD/IDSA registries affirm durability beyond 10 years post-cure. Accessibility hinges on pricing negotiations yielding costs below $25,000 per course in high-income settings, contrasted with generic penetrations slashing expenses 90% in low-resource areas. By 2025, the global HCV drugs market is estimated to be valued between USD 3.5 billion and USD 5.5 billion, with a projected compound annual growth rate (CAGR) of 2.5% to 4.5% through 2030. This gradual expansion is sustained by residual unmet needs in aging infectees, expanded newborn screening per USPSTF, and global elimination targets under WHO's 2030 agenda, though tempered by diagnostic gaps where 80% of cases remain undiagnosed. The landscape navigates patent landscapes enabling generics while incumbents fortify with value-based models tying reimbursements to cure guarantees. Overall, HCV drugs exemplify curative medicine's triumph, reducing U.S. mortality 73% since 2013, yet equity imperatives loom amid 58 million chronic carriers worldwide.

Regional Market Trends
The HCV drugs market unfolds with regional nuances, influenced by prevalence disparities, screening infrastructures, and procurement mechanisms.
● North America: Leading with a CAGR of 2.0%–3.5%, this region's dominance arises from mature elimination programs and payer-driven testing. The United States, the principal consumer, sustains demand through CDC's birth cohort screening yielding 3 million undiagnosed, with Epclusa favored in Medicaid for its 8-week genotype 3 efficacy; Canada's PHAC initiatives mirror this, though Indigenous communities face 10-fold higher burdens.
● Europe: Steady at a CAGR of 1.8%–3.0%, Europe's EASL guidelines and EU4Health funding harmonize access. Germany heads uptake via GKV tenders for Mavyret in decompensated cirrhosis, while the United Kingdom's NHS prioritizes point-of-care diagnostics in prisons; Eastern Europe's legacy Soviet-era epidemics accelerate generic ribavirin combos.
● Asia-Pacific: Accelerating with a CAGR of 3.5%–5.0%, urbanization and migration fuel incidences. China dominates as the hotspot, with NMPA approvals spurring sofosbuvir generics amid 10 million carriers, complemented by Japan's MHLW subsidies for velpatasvir in elderly non-responders.
● Latin America: Growing at a CAGR of 2.5%–4.0%, PAHO's access pacts and regional hubs propel equity. Brazil leads with SUS inclusions of glecaprevir/pibrentasvir for genotype 1 dominance, trends toward community-based screening in favelas.
● Middle East and Africa (MEA): Modest CAGR of 2.0%–3.5%, donor models like PEPFAR mitigate voids. Egypt emerges prominently with national campaigns curing 95% of 8 million via sofosbuvir tenders, while South Africa's NHLS integrates HCV into HIV cascades.

Type Analysis
The HCV drugs market segments by type, each leveraging distinct mechanisms for genotype coverage and resistance profiles that inform sequential strategies.
● Sofosbuvir Family: This cornerstone category grows at a CAGR of 2.0%–3.5%, encompassing nucleotide analogs inhibiting NS5B RNA polymerase for chain termination across all genotypes. Epclusa (sofosbuvir/velpatasvir) exemplifies with 12-week pangenotypic cures, Sovaldi's monotherapy niche in interferon relics, and Vosevi's triple for NS5A failures; trends favor fixed-dose coformulations minimizing pills, with post-cure fibrosis regression data spurring adjuvant use.
● Glecaprevir/Pibrentasvir: Robust at a CAGR of 2.5%–4.0%, this NS3/4A protease and NS5A inhibitor duo offers ribavirin-free 8-week regimens for treatment-naïve, lauded for 98% SVR12 in GT3 per EXPEDITION trials. Mavyret/Maviret's post-patent generics democratize access, evolutions probing decompensated extensions and pediatric syrups.
● Ribavirin: Declining CAGR of 1.0%–2.0%, this nucleoside analog synergizes in cirrhotics via immunomodulation, generics dominating salvage for GT3 relapsers; developments shift to abbreviated boosts in DAA combos, emphasizing hemolytic monitoring.
● Others: Encompassing investigational capsid assembly inhibitors, this nascent group advances at a CAGR of 3.0%–4.5%, targeting acute exposures; pipeline spotlights oral vaccines and siRNA for prophylaxis in high-risk.

Company Profiles
● Gilead Sciences: Dominates with Epclusa (sofosbuvir/velpatasvir) generating USD 1.5–2.0 billion in 2024 revenues, patents enduring to 2032-2033 in key markets; Harvoni (ledipasvir/sofosbuvir) persists post-patent via lifecycle bundles, Sovaldi anchors nucleotide legacy, and Vosevi carves refractory niches through Gilead's virology supremacy.
● AbbVie: Mavyret/Maviret (glecaprevir/pibrentasvir) delivered USD 1.0–1.5 billion in 2024, post-patent pivots to emerging market partnerships; AbbVie's hepatology footprint extends via access programs in India, leveraging immunology synergies for co-infection.
● Sandoz: As Novartis's generics arm, Sandoz propels ribavirin and sofosbuvir biosimilars, capturing EU tenders with 50% cost savings.
● Zydus: Indian generics leader, Zydus floods APAC with affordable Mavyret analogs, 2024 exports surging via WHO prequalifications.

Industry Value Chain Analysis
The HCV drugs value chain integrates synthetic nucleoside chemistry with global eradication logistics, from polymerase screening to cure verification. Upstream R&D deploys replicon systems and cryo-EM for NS5B pocket mapping, with Gilead's alliances accelerating Phase II pangenotypic validations; costs, averaging USD 1 billion per DAA, are recouped via orphan designations for decompensated. Clinical paradigms employ non-inferiority designs per FDA's 95% SVR bar, incorporating IL28B genotyping for personalization, with EMA's PRIME fast-tracking salvages. Midstream synthesis harnesses phosphoramidite couplings for sofosbuvir's uridine core in continuous flow reactors, yielding 99% enantiopurity; scale-up in Kalifornian GMPs integrates AI for impurity profiling, generics via ANDA pathways slashing timelines 50%. Formulation stabilizes velpatasvir's macrocycle via amorphous dispersions, packaged in child-resistant desiccants. Downstream distribution leverages WHO's PQP for tender stability, routing via DHL cold-chain to hep centers; patient assistance like Gilead's $0 copay caps adherence. Marketing deploys KOL webinars on AASLD updates and digital apps tracking SVR, HEOR via ICER models pegging $50K/QALY. Support encompasses fibrosis scoring via FibroScan and reinfection counseling, pharmacovigilance via VigiBase for rare rashes. Vertically held Gilead streamlines from API to outcomes, resilient to genotype drifts.

Opportunities and Challenges
Opportunities:
● Elimination Cascades: WHO's 65% diagnosis push unlocks 40 million treatables, with point-of-care like Xpert HCV yielding 90% linkage in prisons.
● Pediatric and Acute Frontiers: 8-week approvals for youth per PHAR-D expand $1B TAM, siRNA prophylactics eyeing outbreaks.
● Generic Synergies: Post-2032 cliffs halve costs, APAC volumes tripling via compulsory licensing.
● Co-Infection Pivots: HIV/HCV overlaps per BHIVA guidelines revive demand, combos with antiretrovirals.
Challenges:
● Diagnostic Deserts: 80% undiagnosed in MEA hampers cascades, POCT shortages inflating $500M annually.
● Reinfection Loops: IDU cohorts' 10% relapse demands behavioral integrations, straining surveillance.
● Resistance Sentinel: NS5A variants at 2% necessitate triples, R&D ballooning amid patent voids.
● Pricing Polarities: $26K U.S. vs. $50 LMIC disparities fuel black markets, eroding trust.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Hepatitis C Virus (HCV) Drugs Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Hepatitis C Virus (HCV) Drugs Market in North America (2020-2030)
8.1 Hepatitis C Virus (HCV) Drugs Market Size
8.2 Hepatitis C Virus (HCV) Drugs Market by End Use
8.3 Competition by Players/Suppliers
8.4 Hepatitis C Virus (HCV) Drugs Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Hepatitis C Virus (HCV) Drugs Market in South America (2020-2030)
9.1 Hepatitis C Virus (HCV) Drugs Market Size
9.2 Hepatitis C Virus (HCV) Drugs Market by End Use
9.3 Competition by Players/Suppliers
9.4 Hepatitis C Virus (HCV) Drugs Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Hepatitis C Virus (HCV) Drugs Market in Asia & Pacific (2020-2030)
10.1 Hepatitis C Virus (HCV) Drugs Market Size
10.2 Hepatitis C Virus (HCV) Drugs Market by End Use
10.3 Competition by Players/Suppliers
10.4 Hepatitis C Virus (HCV) Drugs Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Hepatitis C Virus (HCV) Drugs Market in Europe (2020-2030)
11.1 Hepatitis C Virus (HCV) Drugs Market Size
11.2 Hepatitis C Virus (HCV) Drugs Market by End Use
11.3 Competition by Players/Suppliers
11.4 Hepatitis C Virus (HCV) Drugs Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Hepatitis C Virus (HCV) Drugs Market in MEA (2020-2030)
12.1 Hepatitis C Virus (HCV) Drugs Market Size
12.2 Hepatitis C Virus (HCV) Drugs Market by End Use
12.3 Competition by Players/Suppliers
12.4 Hepatitis C Virus (HCV) Drugs Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Hepatitis C Virus (HCV) Drugs Market (2020-2025)
13.1 Hepatitis C Virus (HCV) Drugs Market Size
13.2 Hepatitis C Virus (HCV) Drugs Market by End Use
13.3 Competition by Players/Suppliers
13.4 Hepatitis C Virus (HCV) Drugs Market Size by Type
Chapter 14 Global Hepatitis C Virus (HCV) Drugs Market Forecast (2025-2030)
14.1 Hepatitis C Virus (HCV) Drugs Market Size Forecast
14.2 Hepatitis C Virus (HCV) Drugs Application Forecast
14.3 Competition by Players/Suppliers
14.4 Hepatitis C Virus (HCV) Drugs Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Gilead Sciences
15.1.1 Company Profile
15.1.2 Main Business and Hepatitis C Virus (HCV) Drugs Information
15.1.3 SWOT Analysis of Gilead Sciences
15.1.4 Gilead Sciences Hepatitis C Virus (HCV) Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 AbbVie
15.2.1 Company Profile
15.2.2 Main Business and Hepatitis C Virus (HCV) Drugs Information
15.2.3 SWOT Analysis of AbbVie
15.2.4 AbbVie Hepatitis C Virus (HCV) Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 SANDOZ
15.3.1 Company Profile
15.3.2 Main Business and Hepatitis C Virus (HCV) Drugs Information
15.3.3 SWOT Analysis of SANDOZ
15.3.4 SANDOZ Hepatitis C Virus (HCV) Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Zydus
15.4.1 Company Profile
15.4.2 Main Business and Hepatitis C Virus (HCV) Drugs Information
15.4.3 SWOT Analysis of Zydus
15.4.4 Zydus Hepatitis C Virus (HCV) Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation and Acronyms
Table Research Scope of Hepatitis C Virus (HCV) Drugs Report
Table Data Sources of Hepatitis C Virus (HCV) Drugs Report
Table Major Assumptions of Hepatitis C Virus (HCV) Drugs Report
Table Hepatitis C Virus (HCV) Drugs Classification
Table Hepatitis C Virus (HCV) Drugs Applications
Table Drivers of Hepatitis C Virus (HCV) Drugs Market
Table Restraints of Hepatitis C Virus (HCV) Drugs Market
Table Opportunities of Hepatitis C Virus (HCV) Drugs Market
Table Threats of Hepatitis C Virus (HCV) Drugs Market
Table Raw Materials Suppliers
Table Different Production Methods of Hepatitis C Virus (HCV) Drugs
Table Cost Structure Analysis of Hepatitis C Virus (HCV) Drugs
Table Key End Users
Table Latest News of Hepatitis C Virus (HCV) Drugs Market
Table Merger and Acquisition
Table Planned/Future Project of Hepatitis C Virus (HCV) Drugs Market
Table Policy of Hepatitis C Virus (HCV) Drugs Market
Table 2020-2030 North America Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 North America Hepatitis C Virus (HCV) Drugs Market Size by Application
Table 2020-2025 North America Hepatitis C Virus (HCV) Drugs Key Players Revenue
Table 2020-2025 North America Hepatitis C Virus (HCV) Drugs Key Players Market Share
Table 2020-2030 North America Hepatitis C Virus (HCV) Drugs Market Size by Type
Table 2020-2030 United States Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Canada Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Mexico Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 South America Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 South America Hepatitis C Virus (HCV) Drugs Market Size by Application
Table 2020-2025 South America Hepatitis C Virus (HCV) Drugs Key Players Revenue
Table 2020-2025 South America Hepatitis C Virus (HCV) Drugs Key Players Market Share
Table 2020-2030 South America Hepatitis C Virus (HCV) Drugs Market Size by Type
Table 2020-2030 Brazil Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Argentina Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Chile Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Peru Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Asia & Pacific Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Asia & Pacific Hepatitis C Virus (HCV) Drugs Market Size by Application
Table 2020-2025 Asia & Pacific Hepatitis C Virus (HCV) Drugs Key Players Revenue
Table 2020-2025 Asia & Pacific Hepatitis C Virus (HCV) Drugs Key Players Market Share
Table 2020-2030 Asia & Pacific Hepatitis C Virus (HCV) Drugs Market Size by Type
Table 2020-2030 China Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 India Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Japan Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 South Korea Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Southeast Asia Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Australia Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Europe Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Europe Hepatitis C Virus (HCV) Drugs Market Size by Application
Table 2020-2025 Europe Hepatitis C Virus (HCV) Drugs Key Players Revenue
Table 2020-2025 Europe Hepatitis C Virus (HCV) Drugs Key Players Market Share
Table 2020-2030 Europe Hepatitis C Virus (HCV) Drugs Market Size by Type
Table 2020-2030 Germany Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 France Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 United Kingdom Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Italy Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Spain Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Belgium Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Netherlands Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Austria Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Poland Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Russia Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 MEA Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 MEA Hepatitis C Virus (HCV) Drugs Market Size by Application
Table 2020-2025 MEA Hepatitis C Virus (HCV) Drugs Key Players Revenue
Table 2020-2025 MEA Hepatitis C Virus (HCV) Drugs Key Players Market Share
Table 2020-2030 MEA Hepatitis C Virus (HCV) Drugs Market Size by Type
Table 2020-2030 Egypt Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Israel Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 South Africa Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Gulf Cooperation Council Countries Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2030 Turkey Hepatitis C Virus (HCV) Drugs Market Size
Table 2020-2025 Global Hepatitis C Virus (HCV) Drugs Market Size by Region
Table 2020-2025 Global Hepatitis C Virus (HCV) Drugs Market Size Share by Region
Table 2020-2025 Global Hepatitis C Virus (HCV) Drugs Market Size by Application
Table 2020-2025 Global Hepatitis C Virus (HCV) Drugs Market Share by Application
Table 2020-2025 Global Hepatitis C Virus (HCV) Drugs Key Vendors Revenue
Table 2020-2025 Global Hepatitis C Virus (HCV) Drugs Key Vendors Market Share
Table 2020-2025 Global Hepatitis C Virus (HCV) Drugs Market Size by Type
Table 2020-2025 Global Hepatitis C Virus (HCV) Drugs Market Share by Type
Table 2025-2030 Global Hepatitis C Virus (HCV) Drugs Market Size by Region
Table 2025-2030 Global Hepatitis C Virus (HCV) Drugs Market Size Share by Region
Table 2025-2030 Global Hepatitis C Virus (HCV) Drugs Market Size by Application
Table 2025-2030 Global Hepatitis C Virus (HCV) Drugs Market Share by Application
Table 2025-2030 Global Hepatitis C Virus (HCV) Drugs Key Vendors Revenue
Table 2025-2030 Global Hepatitis C Virus (HCV) Drugs Key Vendors Market Share
Table 2025-2030 Global Hepatitis C Virus (HCV) Drugs Market Size by Type
Table 2025-2030 Hepatitis C Virus (HCV) Drugs Global Market Share by Type

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Hepatitis C Virus (HCV) Drugs Picture
Figure 2020-2030 North America Hepatitis C Virus (HCV) Drugs Market Size and CAGR
Figure 2020-2030 South America Hepatitis C Virus (HCV) Drugs Market Size and CAGR
Figure 2020-2030 Asia & Pacific Hepatitis C Virus (HCV) Drugs Market Size and CAGR
Figure 2020-2030 Europe Hepatitis C Virus (HCV) Drugs Market Size and CAGR
Figure 2020-2030 MEA Hepatitis C Virus (HCV) Drugs Market Size and CAGR
Figure 2020-2025 Global Hepatitis C Virus (HCV) Drugs Market Size and Growth Rate
Figure 2025-2030 Global Hepatitis C Virus (HCV) Drugs Market Size and Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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