Payment Terminal Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type

By: HDIN Research Published: 2025-09-27 Pages: 99
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Payment Terminal Market Summary

Market Overview
The Payment Terminal market comprises electronic devices designed to facilitate secure card-based and digital payment transactions across retail, hospitality, and service industries. These terminals are critical components in the global financial ecosystem, enabling merchants to accept debit, credit, and contactless payments through secure and efficient processing. Modern payment terminals integrate features such as EMV chip reading, NFC contactless payment, QR code scanning, mobile wallet compatibility, cloud-based processing, and advanced encryption standards to enhance security and user experience.

With the growing adoption of cashless transactions, expanding e-commerce penetration, and rising consumer preference for contactless payments, the Payment Terminal market is estimated to reach 4.9–7.8 billion USD in 2024, with a CAGR of 5–8% over the forecast period. The market’s expansion is fueled by increasing digital payments in emerging markets, modernization of legacy payment infrastructure in developed regions, and regulatory mandates for secure transaction processing.

Region
● North America: Growth is estimated at 4–6% CAGR, driven by widespread adoption of mobile and countertop terminals in retail and hospitality sectors, coupled with increasing NFC payment usage.
● Europe: Expected CAGR of 5–7%, supported by digital payment penetration, adoption of EMV standards, and cross-border transaction facilitation.
● Asia-Pacific: Rapid growth at 6–9% CAGR, led by China, India, Japan, and Southeast Asian countries, fueled by increasing e-commerce activity, fintech adoption, and mobile wallet integration.
● Latin America: Moderate growth of 4–6% CAGR, influenced by digital payment expansion in Brazil and Mexico and growing small and medium enterprise (SME) adoption.
● Middle East & Africa: CAGR of 5–7%, supported by government initiatives to promote cashless economies and increased smartphone penetration for mobile payment adoption.

Application
● Retail: Expected CAGR of 5–7%, driven by the integration of advanced point-of-sale (POS) solutions and mobile terminals to facilitate seamless customer transactions.
● Hospitality & Food Services: Growth at 6–8% CAGR, as restaurants, hotels, and cafés adopt mobile and countertop terminals to improve operational efficiency and customer satisfaction.
● Transportation & Logistics: Estimated CAGR of 4–6%, fueled by deployment of mobile terminals for fare collection and delivery-based payment solutions.
● Banking & Financial Institutions: Moderate growth at 3–5% CAGR, through branch automation and self-service kiosks integrating payment terminal capabilities.
● Others (Healthcare, Education, etc.): CAGR of 3–5%, supported by increasing digital payments for service fees and administrative transactions.

Type
● Countertop Terminals: Dominant type, with growth projected at 4–6% CAGR, widely used in retail, banking, and hospitality due to durability, full-feature integration, and multi-payment capability.
● Mobile Terminals & Portable Terminals: Rapidly growing at 6–9% CAGR, driven by e-commerce, mPOS solutions for SMEs, and demand for flexible, on-the-go payment processing in logistics, delivery, and field services.

Key Market Players
● Verifone: A leading provider of countertop and mobile payment solutions, focusing on secure EMV-compliant systems and cloud-based integration for global merchants.
● Ingenico: Offers a comprehensive range of payment terminals, including countertop, portable, and mobile solutions, emphasizing secure, multi-channel, and contactless payment processing.
● PAX: Focuses on innovative, cost-effective POS terminals and mobile solutions, with strong presence in Asia-Pacific and emerging markets.
● Newland: Provides a wide spectrum of mobile, countertop, and portable terminals, emphasizing integration with digital wallets and NFC payments.
● Magtek: Specializes in secure card reader technology and encrypted payment solutions for retail and banking sectors.
● IDT: Develops secure and versatile payment terminals with advanced analytics and cloud-based management platforms.
● OTI: Focused on compact, portable, and mPOS solutions optimized for SMEs and emerging market deployment.
● Nayax: Offers integrated payment solutions and vending/payment terminal systems with IoT and mobile connectivity.
● UIC Payworld Inc.: Develops mobile and cloud-enabled terminals supporting multi-channel digital payments, emphasizing innovation for small businesses.

Market Share & Trends Analysis
The Payment Terminal market is highly competitive and fragmented, with Verifone, Ingenico, and PAX holding a significant portion of global market share. Trends driving the market include the transition from legacy magnetic stripe systems to EMV chip and NFC-enabled devices, adoption of cloud-based POS management platforms, and expansion of mobile POS solutions for SMEs. Companies are investing heavily in AI-enabled fraud detection, integrated loyalty programs, and contactless technologies to enhance security and customer experience. Cross-border acquisitions and partnerships are prevalent, as global payment providers seek to strengthen regional presence and technology capabilities.

Segment Forecasts
By Application: Retail and hospitality segments are expected to lead revenue generation due to high transaction volumes, while mobile terminals will grow fastest among SMEs, delivery services, and e-commerce fulfillment centers.
By Type: Mobile and portable terminals are projected to witness rapid adoption due to their flexibility and integration with digital wallets and mobile banking. Countertop terminals will continue to serve traditional brick-and-mortar operations.
By Region: Asia-Pacific is forecasted to achieve the highest growth, followed by Europe and North America, reflecting the rapid adoption of cashless payment systems and government support for digital finance infrastructure.

Value Chain Analysis
The value chain begins with semiconductor and hardware manufacturing, followed by software integration for payment processing, encryption, and connectivity. Terminals are then assembled and tested before distribution to POS integrators, financial institutions, and merchants. Partnerships between technology providers, payment processors, and telecom operators are critical to enable interoperability, real-time transaction monitoring, and value-added services such as analytics and loyalty programs. The growing trend of cloud-based management allows for remote device monitoring, firmware updates, and enhanced transaction security.

Opportunities
● Rapid adoption of mobile payment solutions and digital wallets in emerging markets.
● Increasing e-commerce and home delivery services driving demand for mobile and portable terminals.
● Integration of AI-based fraud detection and analytics for improved transaction security.
● Strategic mergers and acquisitions expanding market reach and product portfolios.
● Trump-era tariffs on semiconductor imports may encourage local manufacturing of terminals and components, reducing dependence on foreign suppliers.

Challenges
● Trade tensions and tariffs, including additional duties on hardware components, can increase production costs.
● High competition leading to price pressure and margin erosion for terminal providers.
● Rapid technological evolution requiring continuous R&D investments to stay competitive.
● Cybersecurity threats and regulatory compliance requirements may hinder adoption in certain regions.
● Supply chain disruptions in semiconductor and electronic components can delay terminal production.

Recent Market Developments
November 14, 2024, Stax acquired BlockChyp, a retail payments technology firm, enhancing its embedded multi-channel payment solutions and streamlining onboarding processes.

January 21, 2025, myPOS acquired Toporder, a French cash register company, strengthening integrated payment solutions for SMEs and expanding presence in the retail and foodservice sectors.

March 19, 2025, Fiserv acquired CCV, a payment solutions provider in the Netherlands, Belgium, and Germany, accelerating deployment of the Clover platform across Europe and expanding innovation and services for combined merchant bases.

July 23, 2025, Payroc WorldAccess announced the acquisition of LedgerPay, enabling end-to-end processing for major card brands and cloud-based payment services, expanding its global processing footprint.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Payment Terminal Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Payment Terminal by Region
8.2 Import of Payment Terminal by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Payment Terminal Market in North America (2020-2030)
9.1 Payment Terminal Market Size
9.2 Payment Terminal Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Payment Terminal Market in South America (2020-2030)
10.1 Payment Terminal Market Size
10.2 Payment Terminal Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Payment Terminal Market in Asia & Pacific (2020-2030)
11.1 Payment Terminal Market Size
11.2 Payment Terminal Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 india
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Payment Terminal Market in Europe (2020-2030)
12.1 Payment Terminal Market Size
12.2 Payment Terminal Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Payment Terminal Market in MEA (2020-2030)
13.1 Payment Terminal Market Size
13.2 Payment Terminal Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Payment Terminal Market (2020-2025)
14.1 Payment Terminal Market Size
14.2 Payment Terminal Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Payment Terminal Market Forecast (2025-2030)
15.1 Payment Terminal Market Size Forecast
15.2 Payment Terminal Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Verifone
15.1.1 Company Profile
15.1.2 Main Business and Payment Terminal Information
15.1.3 SWOT Analysis of Verifone
15.1.4 Verifone Payment Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Ingenico
15.2.1 Company Profile
15.2.2 Main Business and Payment Terminal Information
15.2.3 SWOT Analysis of Ingenico
15.2.4 Ingenico Payment Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 PAX
15.3.1 Company Profile
15.3.2 Main Business and Payment Terminal Information
15.3.3 SWOT Analysis of PAX
15.3.4 PAX Payment Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Newland
15.4.1 Company Profile
15.4.2 Main Business and Payment Terminal Information
15.4.3 SWOT Analysis of Newland
15.4.4 Newland Payment Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Magtek
15.5.1 Company Profile
15.5.2 Main Business and Payment Terminal Information
15.5.3 SWOT Analysis of Magtek
15.5.4 Magtek Payment Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 IDT
15.6.1 Company Profile
15.6.2 Main Business and Payment Terminal Information
15.6.3 SWOT Analysis of IDT
15.6.4 IDT Payment Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 OTI
15.7.1 Company Profile
15.7.2 Main Business and Payment Terminal Information
15.7.3 SWOT Analysis of OTI
15.7.4 OTI Payment Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Nayax
15.8.1 Company Profile
15.8.2 Main Business and Payment Terminal Information
15.8.3 SWOT Analysis of Nayax
15.8.4 Nayax Payment Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 UIC Payworld Inc.
15.9.1 Company Profile
15.9.2 Main Business and Payment Terminal Information
15.9.3 SWOT Analysis of UIC Payworld Inc.
15.9.4 UIC Payworld Inc. Payment Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation and Acronyms List
Table Research Scope of Payment Terminal Report
Table Data Sources of Payment Terminal Report
Table Major Assumptions of Payment Terminal Report
Table Payment Terminal Classification
Table Payment Terminal Applications List
Table Drivers of Payment Terminal Market
Table Restraints of Payment Terminal Market
Table Opportunities of Payment Terminal Market
Table Threats of Payment Terminal Market
Table Raw Materials Suppliers List
Table Different Production Methods of Payment Terminal
Table Cost Structure Analysis of Payment Terminal
Table Key End Users List
Table Latest News of Payment Terminal Market
Table Merger and Acquisition List
Table Planned/Future Project of Payment Terminal Market
Table Policy of Payment Terminal Market
Table 2020-2030 Regional Export of Payment Terminal
Table 2020-2030 Regional Import of Payment Terminal
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Payment Terminal Market Size and Market Volume List
Table 2020-2030 North America Payment Terminal Demand List by Application
Table 2020-2025 North America Payment Terminal Key Players Sales List
Table 2020-2025 North America Payment Terminal Key Players Market Share List
Table 2020-2030 North America Payment Terminal Demand List by Type
Table 2020-2025 North America Payment Terminal Price List by Type
Table 2020-2030 United States Payment Terminal Market Size and Market Volume List
Table 2020-2030 United States Payment Terminal Import & Export List
Table 2020-2030 Canada Payment Terminal Market Size and Market Volume List
Table 2020-2030 Canada Payment Terminal Import & Export List
Table 2020-2030 Mexico Payment Terminal Market Size and Market Volume List
Table 2020-2030 Mexico Payment Terminal Import & Export List
Table 2020-2030 South America Payment Terminal Market Size and Market Volume List
Table 2020-2030 South America Payment Terminal Demand List by Application
Table 2020-2025 South America Payment Terminal Key Players Sales List
Table 2020-2025 South America Payment Terminal Key Players Market Share List
Table 2020-2030 South America Payment Terminal Demand List by Type
Table 2020-2025 South America Payment Terminal Price List by Type
Table 2020-2030 Brazil Payment Terminal Market Size and Market Volume List
Table 2020-2030 Brazil Payment Terminal Import & Export List
Table 2020-2030 Argentina Payment Terminal Market Size and Market Volume List
Table 2020-2030 Argentina Payment Terminal Import & Export List
Table 2020-2030 Chile Payment Terminal Market Size and Market Volume List
Table 2020-2030 Chile Payment Terminal Import & Export List
Table 2020-2030 Peru Payment Terminal Market Size and Market Volume List
Table 2020-2030 Peru Payment Terminal Import & Export List
Table 2020-2030 Asia & Pacific Payment Terminal Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Payment Terminal Demand List by Application
Table 2020-2025 Asia & Pacific Payment Terminal Key Players Sales List
Table 2020-2025 Asia & Pacific Payment Terminal Key Players Market Share List
Table 2020-2030 Asia & Pacific Payment Terminal Demand List by Type
Table 2020-2025 Asia & Pacific Payment Terminal Price List by Type
Table 2020-2030 China Payment Terminal Market Size and Market Volume List
Table 2020-2030 China Payment Terminal Import & Export List
Table 2020-2030 India Payment Terminal Market Size and Market Volume List
Table 2020-2030 India Payment Terminal Import & Export List
Table 2020-2030 Japan Payment Terminal Market Size and Market Volume List
Table 2020-2030 Japan Payment Terminal Import & Export List
Table 2020-2030 South Korea Payment Terminal Market Size and Market Volume List
Table 2020-2030 South Korea Payment Terminal Import & Export List
Table 2020-2030 Southeast Asia Payment Terminal Market Size List
Table 2020-2030 Southeast Asia Payment Terminal Market Volume List
Table 2020-2030 Southeast Asia Payment Terminal Import List
Table 2020-2030 Southeast Asia Payment Terminal Export List
Table 2020-2030 Australia Payment Terminal Market Size and Market Volume List
Table 2020-2030 Australia Payment Terminal Import & Export List
Table 2020-2030 Europe Payment Terminal Market Size and Market Volume List
Table 2020-2030 Europe Payment Terminal Demand List by Application
Table 2020-2025 Europe Payment Terminal Key Players Sales List
Table 2020-2025 Europe Payment Terminal Key Players Market Share List
Table 2020-2030 Europe Payment Terminal Demand List by Type
Table 2020-2025 Europe Payment Terminal Price List by Type
Table 2020-2030 Germany Payment Terminal Market Size and Market Volume List
Table 2020-2030 Germany Payment Terminal Import & Export List
Table 2020-2030 France Payment Terminal Market Size and Market Volume List
Table 2020-2030 France Payment Terminal Import & Export List
Table 2020-2030 United Kingdom Payment Terminal Market Size and Market Volume List
Table 2020-2030 United Kingdom Payment Terminal Import & Export List
Table 2020-2030 Italy Payment Terminal Market Size and Market Volume List
Table 2020-2030 Italy Payment Terminal Import & Export List
Table 2020-2030 Spain Payment Terminal Market Size and Market Volume List
Table 2020-2030 Spain Payment Terminal Import & Export List
Table 2020-2030 Belgium Payment Terminal Market Size and Market Volume List
Table 2020-2030 Belgium Payment Terminal Import & Export List
Table 2020-2030 Netherlands Payment Terminal Market Size and Market Volume List
Table 2020-2030 Netherlands Payment Terminal Import & Export List
Table 2020-2030 Austria Payment Terminal Market Size and Market Volume List
Table 2020-2030 Austria Payment Terminal Import & Export List
Table 2020-2030 Poland Payment Terminal Market Size and Market Volume List
Table 2020-2030 Poland Payment Terminal Import & Export List
Table 2020-2030 Russia Payment Terminal Market Size and Market Volume List
Table 2020-2030 Russia Payment Terminal Import & Export List
Table 2020-2030 MEA Payment Terminal Market Size and Market Volume List
Table 2020-2030 MEA Payment Terminal Demand List by Application
Table 2020-2025 MEA Payment Terminal Key Players Sales List
Table 2020-2025 MEA Payment Terminal Key Players Market Share List
Table 2020-2030 MEA Payment Terminal Demand List by Type
Table 2020-2025 MEA Payment Terminal Price List by Type
Table 2020-2030 Egypt Payment Terminal Market Size and Market Volume List
Table 2020-2030 Egypt Payment Terminal Import & Export List
Table 2020-2030 Israel Payment Terminal Market Size and Market Volume List
Table 2020-2030 Israel Payment Terminal Import & Export List
Table 2020-2030 South Africa Payment Terminal Market Size and Market Volume List
Table 2020-2030 South Africa Payment Terminal Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Payment Terminal Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Payment Terminal Import & Export List
Table 2020-2030 Turkey Payment Terminal Market Size and Market Volume List
Table 2020-2030 Turkey Payment Terminal Import & Export List
Table 2020-2025 Global Payment Terminal Market Size List by Region
Table 2020-2025 Global Payment Terminal Market Size Share List by Region
Table 2020-2025 Global Payment Terminal Market Volume List by Region
Table 2020-2025 Global Payment Terminal Market Volume Share List by Region
Table 2020-2025 Global Payment Terminal Demand List by Application
Table 2020-2025 Global Payment Terminal Demand Market Share List by Application
Table 2020-2025 Global Payment Terminal Key Vendors Sales List
Table 2020-2025 Global Payment Terminal Key Vendors Sales Share List
Table 2020-2025 Global Payment Terminal Key Vendors Revenue List
Table 2020-2025 Global Payment Terminal Key Vendors Revenue Share List
Table 2020-2025 Global Payment Terminal Demand List by Type
Table 2020-2025 Global Payment Terminal Demand Market Share List by Type
Table 2020-2025 Regional Payment Terminal Price List
Table 2025-2030 Global Payment Terminal Market Size List by Region
Table 2025-2030 Global Payment Terminal Market Size Share List by Region
Table 2025-2030 Global Payment Terminal Market Volume List by Region
Table 2025-2030 Global Payment Terminal Market Volume Share List by Region
Table 2025-2030 Global Payment Terminal Demand List by Application
Table 2025-2030 Global Payment Terminal Demand Market Share List by Application
Table 2025-2030 Global Payment Terminal Key Vendors Sales List
Table 2025-2030 Global Payment Terminal Key Vendors Sales Share List
Table 2025-2030 Global Payment Terminal Key Vendors Revenue List
Table 2025-2030 Global Payment Terminal Key Vendors Revenue Share List
Table 2025-2030 Global Payment Terminal Demand List by Type
Table 2025-2030 Global Payment Terminal Demand Market Share List by Type
Table 2025-2030 Payment Terminal Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Payment Terminal Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Payment Terminal Market Size and CAGR
Figure 2020-2030 North America Payment Terminal Market Volume and CAGR
Figure 2020-2030 South America Payment Terminal Market Size and CAGR
Figure 2020-2030 South America Payment Terminal Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Payment Terminal Market Size and CAGR
Figure 2020-2030 Asia & Pacific Payment Terminal Market Volume and CAGR
Figure 2020-2030 Europe Payment Terminal Market Size and CAGR
Figure 2020-2030 Europe Payment Terminal Market Volume and CAGR
Figure 2020-2030 MEA Payment Terminal Market Size and CAGR
Figure 2020-2030 MEA Payment Terminal Market Volume and CAGR
Figure 2020-2025 Global Payment Terminal Market Volume and Growth Rate
Figure 2020-2025 Global Payment Terminal Market Size and Growth Rate
Figure 2025-2030 Global Payment Terminal Market Volume and Growth Rate
Figure 2025-2030 Global Payment Terminal Market Size and Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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