Intraoral Scanner Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type

By: HDIN Research Published: 2025-09-27 Pages: 96
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Intraoral Scanner Market Summary

Market Overview
The Intraoral Scanner market comprises advanced dental imaging devices used for capturing precise 3D digital impressions of teeth, gums, and oral structures. These systems play a pivotal role in restorative dentistry, orthodontics, prosthodontics, and implantology by enabling accurate treatment planning, reducing turnaround times for dental labs, and improving patient comfort. The technology replaces traditional impression materials with digital scanning, offering enhanced precision, repeatability, and workflow efficiency. Scanners are available as portable devices, designed for mobility and chairside use, or standalone systems integrated into comprehensive dental laboratory setups.

The market size is estimated to reach 0.6–1.1 billion USD in 2024, with a CAGR of approximately 7–10% over the forecast period. Growth is driven by the rising adoption of digital dentistry, increased demand for minimally invasive procedures, growing awareness of oral health, and expansion of dental clinics globally. Innovations in AI-assisted scanning, real-time workflow integration, and interoperability with CAD/CAM systems are further propelling market development.

Region
● North America: CAGR estimated at 6–8%, supported by early adoption of digital dentistry technologies, a high density of dental clinics, and growing investment in workflow-optimized scanning systems.
● Europe: CAGR projected at 5–7%, with adoption accelerated in countries such as Germany, the UK, and France due to digital transformation in dental practices and regulatory support for advanced dental devices.
● Asia-Pacific: Growth at 8–11% CAGR, led by China, Japan, India, and South Korea, driven by expanding dental infrastructure, rising patient awareness, and investments in private dental care.
● Latin America: CAGR of 4–6%, with Brazil and Mexico being key markets where digital scanning adoption is gradually increasing.
● Middle East & Africa: Growth of 3–5% CAGR, reflecting expanding dental healthcare infrastructure and increasing awareness of advanced dental technologies.

Application
● Restorative Dentistry: CAGR of 6–9%, as scanners improve the efficiency and accuracy of crown, bridge, and veneer fabrication.
● Orthodontics: Growth of 7–10% CAGR, fueled by the demand for clear aligners, digital treatment planning, and AI-assisted monitoring of orthodontic progress.
● Implantology: CAGR of 6–9%, supported by integration of scanners with implant planning software and guided surgical procedures.
● Prosthodontics: Growth projected at 5–8% CAGR, leveraging digital impressions for dentures, partials, and implant-supported prostheses.
● Dental Laboratories & CAD/CAM Integration: CAGR of 6–10%, as scanners streamline lab workflows and reduce manual adjustments.

Type
● Portable Scanner: CAGR of 7–10%, reflecting the demand for mobility in chairside applications, small clinics, and mobile dentistry setups.
● Standalone Scanner: Growth of 5–8% CAGR, supporting centralized laboratory operations and integration with CAD/CAM systems for high-throughput environments.

Key Market Players
● Envista: Offers a comprehensive suite of intraoral scanners, CAD/CAM systems, and dental consumables, emphasizing digital workflow integration.
● Dentsply Sirona: Provides portable and standalone scanners with high-resolution 3D imaging, widely adopted in orthodontics and restorative dentistry.
● Solventum: Develops advanced digital scanning technologies with focus on accuracy, software integration, and clinical usability.
● Straumann: Known for integrating intraoral scanning with implantology solutions, digital treatment planning, and patient-specific workflows.
● Planmeca: Supplies portable and fixed scanners with high imaging precision, aimed at both clinics and laboratory applications.
● Carestream: Delivers digital intraoral scanners with intuitive software solutions for imaging, treatment planning, and workflow optimization.
● Vatech: Specializes in portable scanners and digital dental imaging, emphasizing endodontics, orthodontics, and implant workflows.
● 3Shape: Offers advanced scanners with software for prosthodontics, orthodontics, and implantology, including AI-assisted design features.
● Medit: Provides mobile and portable scanners designed for chair-to-chair usability, high efficiency, and minimal learning curve.
● Ray: Focuses on digital scanning devices for general dentistry and specialized treatment planning applications.

Market Share & Trends Analysis
The Intraoral Scanner market is shaped by the rising adoption of digital dentistry, the need for precise and efficient treatment workflows, and integration with CAD/CAM and AI-based software solutions. Companies are increasingly investing in R&D for portable scanners, user-friendly software, and real-time imaging capabilities. Market growth is further accelerated by the shift toward minimally invasive procedures, patient-centric dental care, and integration with 3D printing technologies for restorative and orthodontic solutions. Strategic acquisitions and consolidation within the industry have enhanced technological capabilities and expanded regional presence.

Segment Forecasts
By Application: Orthodontics and restorative dentistry segments are expected to witness the fastest growth due to the increasing popularity of clear aligners, AI-based treatment planning, and digital prosthodontics.
By Type: Portable intraoral scanners are projected to grow rapidly, driven by the need for mobility and accessibility in dental clinics, while standalone scanners maintain steady growth in dental laboratories.
By Region: Asia-Pacific is forecasted to lead in growth, followed by North America and Europe, due to expanding dental infrastructure, technological adoption, and increasing oral healthcare awareness.

Value Chain Analysis
The intraoral scanner value chain includes design and development of scanning hardware and software, sensor manufacturing, assembly of portable and standalone systems, software integration with CAD/CAM and AI platforms, distribution to dental practices and laboratories, and after-sales support including maintenance, software updates, and training. Collaboration between device manufacturers, software developers, and dental service providers is essential to enhance clinical workflow efficiency, imaging accuracy, and patient experience.

Opportunities
● Accelerating adoption of digital dentistry and AI-assisted workflows across dental clinics.
● Increasing demand for portable and mobile scanners for chairside, emergency, and mobile clinic applications.
● Rising dental tourism and expansion of private dental clinics in Asia-Pacific and Europe.
● Integration of intraoral scanners with 3D printing for enhanced prosthodontic and orthodontic solutions.
● Trump-era tariffs and import regulations may encourage domestic manufacturing and localized supply chains in North America.

Challenges
● High cost of advanced intraoral scanners limits adoption in smaller clinics and emerging markets.
● Regulatory compliance, including medical device certifications and safety standards, can pose barriers to entry.
● Integration challenges between scanners, software platforms, and CAD/CAM systems may hinder workflow adoption.
● Competition from alternative dental imaging modalities, such as CBCT and panoramic systems, could impact growth.
● Geopolitical tensions and tariffs, including Trump-era import duties, may affect supply chain costs and pricing strategies.

Recent Market Developments
March 05, 2025, Mikrona Group AG completed the acquisition of Dental Axess AG, expanding its digital dentistry portfolio, including intraoral scanners, CAD/CAM products, 3D printers, and software solutions.

February 03, 2025, Argen acquired the lab and denture clinic business of Dental Axess Canada to strengthen its digital dentistry presence in the Canadian market.

August 01, 2025, Medit launched the Medit i900 Mobility, a next-generation portable intraoral scanner designed for efficient, chair-to-chair clinical workflows and minimal learning curve.

September 02, 2025, SprintRay acquired the EnvisionTEC/Desktop Health portfolio of dental 3D printing products, including intellectual property, patents, and technologies, complementing its digital dentistry offerings.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Intraoral Scanner Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Intraoral Scanner by Region
8.2 Import of Intraoral Scanner by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Intraoral Scanner Market in North America (2020-2030)
9.1 Intraoral Scanner Market Size
9.2 Intraoral Scanner Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Intraoral Scanner Market in South America (2020-2030)
10.1 Intraoral Scanner Market Size
10.2 Intraoral Scanner Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Intraoral Scanner Market in Asia & Pacific (2020-2030)
11.1 Intraoral Scanner Market Size
11.2 Intraoral Scanner Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 india
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Intraoral Scanner Market in Europe (2020-2030)
12.1 Intraoral Scanner Market Size
12.2 Intraoral Scanner Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Intraoral Scanner Market in MEA (2020-2030)
13.1 Intraoral Scanner Market Size
13.2 Intraoral Scanner Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Intraoral Scanner Market (2020-2025)
14.1 Intraoral Scanner Market Size
14.2 Intraoral Scanner Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Intraoral Scanner Market Forecast (2025-2030)
15.1 Intraoral Scanner Market Size Forecast
15.2 Intraoral Scanner Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Envista
15.1.1 Company Profile
15.1.2 Main Business and Intraoral Scanner Information
15.1.3 SWOT Analysis of Envista
15.1.4 Envista Intraoral Scanner Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Dentsply Sirona
15.2.1 Company Profile
15.2.2 Main Business and Intraoral Scanner Information
15.2.3 SWOT Analysis of Dentsply Sirona
15.2.4 Dentsply Sirona Intraoral Scanner Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Solventum
15.3.1 Company Profile
15.3.2 Main Business and Intraoral Scanner Information
15.3.3 SWOT Analysis of Solventum
15.3.4 Solventum Intraoral Scanner Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Straumann
15.4.1 Company Profile
15.4.2 Main Business and Intraoral Scanner Information
15.4.3 SWOT Analysis of Straumann
15.4.4 Straumann Intraoral Scanner Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Planmeca
15.5.1 Company Profile
15.5.2 Main Business and Intraoral Scanner Information
15.5.3 SWOT Analysis of Planmeca
15.5.4 Planmeca Intraoral Scanner Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Carestream
15.6.1 Company Profile
15.6.2 Main Business and Intraoral Scanner Information
15.6.3 SWOT Analysis of Carestream
15.6.4 Carestream Intraoral Scanner Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Vatech
15.7.1 Company Profile
15.7.2 Main Business and Intraoral Scanner Information
15.7.3 SWOT Analysis of Vatech
15.7.4 Vatech Intraoral Scanner Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 3Shape
15.8.1 Company Profile
15.8.2 Main Business and Intraoral Scanner Information
15.8.3 SWOT Analysis of 3Shape
15.8.4 3Shape Intraoral Scanner Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Medit
15.9.1 Company Profile
15.9.2 Main Business and Intraoral Scanner Information
15.9.3 SWOT Analysis of Medit
15.9.4 Medit Intraoral Scanner Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Ray
15.10.1 Company Profile
15.10.2 Main Business and Intraoral Scanner Information
15.10.3 SWOT Analysis of Ray
15.10.4 Ray Intraoral Scanner Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation and Acronyms List
Table Research Scope of Intraoral Scanner Report
Table Data Sources of Intraoral Scanner Report
Table Major Assumptions of Intraoral Scanner Report
Table Intraoral Scanner Classification
Table Intraoral Scanner Applications List
Table Drivers of Intraoral Scanner Market
Table Restraints of Intraoral Scanner Market
Table Opportunities of Intraoral Scanner Market
Table Threats of Intraoral Scanner Market
Table Raw Materials Suppliers List
Table Different Production Methods of Intraoral Scanner
Table Cost Structure Analysis of Intraoral Scanner
Table Key End Users List
Table Latest News of Intraoral Scanner Market
Table Merger and Acquisition List
Table Planned/Future Project of Intraoral Scanner Market
Table Policy of Intraoral Scanner Market
Table 2020-2030 Regional Export of Intraoral Scanner
Table 2020-2030 Regional Import of Intraoral Scanner
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 North America Intraoral Scanner Demand List by Application
Table 2020-2025 North America Intraoral Scanner Key Players Sales List
Table 2020-2025 North America Intraoral Scanner Key Players Market Share List
Table 2020-2030 North America Intraoral Scanner Demand List by Type
Table 2020-2025 North America Intraoral Scanner Price List by Type
Table 2020-2030 United States Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 United States Intraoral Scanner Import & Export List
Table 2020-2030 Canada Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Canada Intraoral Scanner Import & Export List
Table 2020-2030 Mexico Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Mexico Intraoral Scanner Import & Export List
Table 2020-2030 South America Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 South America Intraoral Scanner Demand List by Application
Table 2020-2025 South America Intraoral Scanner Key Players Sales List
Table 2020-2025 South America Intraoral Scanner Key Players Market Share List
Table 2020-2030 South America Intraoral Scanner Demand List by Type
Table 2020-2025 South America Intraoral Scanner Price List by Type
Table 2020-2030 Brazil Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Brazil Intraoral Scanner Import & Export List
Table 2020-2030 Argentina Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Argentina Intraoral Scanner Import & Export List
Table 2020-2030 Chile Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Chile Intraoral Scanner Import & Export List
Table 2020-2030 Peru Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Peru Intraoral Scanner Import & Export List
Table 2020-2030 Asia & Pacific Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Intraoral Scanner Demand List by Application
Table 2020-2025 Asia & Pacific Intraoral Scanner Key Players Sales List
Table 2020-2025 Asia & Pacific Intraoral Scanner Key Players Market Share List
Table 2020-2030 Asia & Pacific Intraoral Scanner Demand List by Type
Table 2020-2025 Asia & Pacific Intraoral Scanner Price List by Type
Table 2020-2030 China Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 China Intraoral Scanner Import & Export List
Table 2020-2030 India Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 India Intraoral Scanner Import & Export List
Table 2020-2030 Japan Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Japan Intraoral Scanner Import & Export List
Table 2020-2030 South Korea Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 South Korea Intraoral Scanner Import & Export List
Table 2020-2030 Southeast Asia Intraoral Scanner Market Size List
Table 2020-2030 Southeast Asia Intraoral Scanner Market Volume List
Table 2020-2030 Southeast Asia Intraoral Scanner Import List
Table 2020-2030 Southeast Asia Intraoral Scanner Export List
Table 2020-2030 Australia Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Australia Intraoral Scanner Import & Export List
Table 2020-2030 Europe Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Europe Intraoral Scanner Demand List by Application
Table 2020-2025 Europe Intraoral Scanner Key Players Sales List
Table 2020-2025 Europe Intraoral Scanner Key Players Market Share List
Table 2020-2030 Europe Intraoral Scanner Demand List by Type
Table 2020-2025 Europe Intraoral Scanner Price List by Type
Table 2020-2030 Germany Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Germany Intraoral Scanner Import & Export List
Table 2020-2030 France Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 France Intraoral Scanner Import & Export List
Table 2020-2030 United Kingdom Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 United Kingdom Intraoral Scanner Import & Export List
Table 2020-2030 Italy Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Italy Intraoral Scanner Import & Export List
Table 2020-2030 Spain Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Spain Intraoral Scanner Import & Export List
Table 2020-2030 Belgium Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Belgium Intraoral Scanner Import & Export List
Table 2020-2030 Netherlands Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Netherlands Intraoral Scanner Import & Export List
Table 2020-2030 Austria Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Austria Intraoral Scanner Import & Export List
Table 2020-2030 Poland Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Poland Intraoral Scanner Import & Export List
Table 2020-2030 Russia Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Russia Intraoral Scanner Import & Export List
Table 2020-2030 MEA Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 MEA Intraoral Scanner Demand List by Application
Table 2020-2025 MEA Intraoral Scanner Key Players Sales List
Table 2020-2025 MEA Intraoral Scanner Key Players Market Share List
Table 2020-2030 MEA Intraoral Scanner Demand List by Type
Table 2020-2025 MEA Intraoral Scanner Price List by Type
Table 2020-2030 Egypt Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Egypt Intraoral Scanner Import & Export List
Table 2020-2030 Israel Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Israel Intraoral Scanner Import & Export List
Table 2020-2030 South Africa Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 South Africa Intraoral Scanner Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Intraoral Scanner Import & Export List
Table 2020-2030 Turkey Intraoral Scanner Market Size and Market Volume List
Table 2020-2030 Turkey Intraoral Scanner Import & Export List
Table 2020-2025 Global Intraoral Scanner Market Size List by Region
Table 2020-2025 Global Intraoral Scanner Market Size Share List by Region
Table 2020-2025 Global Intraoral Scanner Market Volume List by Region
Table 2020-2025 Global Intraoral Scanner Market Volume Share List by Region
Table 2020-2025 Global Intraoral Scanner Demand List by Application
Table 2020-2025 Global Intraoral Scanner Demand Market Share List by Application
Table 2020-2025 Global Intraoral Scanner Key Vendors Sales List
Table 2020-2025 Global Intraoral Scanner Key Vendors Sales Share List
Table 2020-2025 Global Intraoral Scanner Key Vendors Revenue List
Table 2020-2025 Global Intraoral Scanner Key Vendors Revenue Share List
Table 2020-2025 Global Intraoral Scanner Demand List by Type
Table 2020-2025 Global Intraoral Scanner Demand Market Share List by Type
Table 2020-2025 Regional Intraoral Scanner Price List
Table 2025-2030 Global Intraoral Scanner Market Size List by Region
Table 2025-2030 Global Intraoral Scanner Market Size Share List by Region
Table 2025-2030 Global Intraoral Scanner Market Volume List by Region
Table 2025-2030 Global Intraoral Scanner Market Volume Share List by Region
Table 2025-2030 Global Intraoral Scanner Demand List by Application
Table 2025-2030 Global Intraoral Scanner Demand Market Share List by Application
Table 2025-2030 Global Intraoral Scanner Key Vendors Sales List
Table 2025-2030 Global Intraoral Scanner Key Vendors Sales Share List
Table 2025-2030 Global Intraoral Scanner Key Vendors Revenue List
Table 2025-2030 Global Intraoral Scanner Key Vendors Revenue Share List
Table 2025-2030 Global Intraoral Scanner Demand List by Type
Table 2025-2030 Global Intraoral Scanner Demand Market Share List by Type
Table 2025-2030 Intraoral Scanner Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Intraoral Scanner Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Intraoral Scanner Market Size and CAGR
Figure 2020-2030 North America Intraoral Scanner Market Volume and CAGR
Figure 2020-2030 South America Intraoral Scanner Market Size and CAGR
Figure 2020-2030 South America Intraoral Scanner Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Intraoral Scanner Market Size and CAGR
Figure 2020-2030 Asia & Pacific Intraoral Scanner Market Volume and CAGR
Figure 2020-2030 Europe Intraoral Scanner Market Size and CAGR
Figure 2020-2030 Europe Intraoral Scanner Market Volume and CAGR
Figure 2020-2030 MEA Intraoral Scanner Market Size and CAGR
Figure 2020-2030 MEA Intraoral Scanner Market Volume and CAGR
Figure 2020-2025 Global Intraoral Scanner Market Volume and Growth Rate
Figure 2020-2025 Global Intraoral Scanner Market Size and Growth Rate
Figure 2025-2030 Global Intraoral Scanner Market Volume and Growth Rate
Figure 2025-2030 Global Intraoral Scanner Market Size and Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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