Textured Wheat Protein Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-09-27 Pages: 88
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Textured Wheat Protein Market Summary
Introduction
The textured wheat protein market encompasses the production and distribution of processed wheat protein designed to replicate meat texture and functionality in food applications. Textured Wheat Protein (TWP) represents a dry, unflavored, shredded wheat protein that mimics meat texture and mouthfeel when rehydrated, serving as an essential ingredient for meat analog production in vegan and vegetarian recipes. This emerging market addresses growing consumer demand for plant-based protein alternatives while providing soy-free options for individuals with soy allergies or preferences. TWP offers functional properties including excellent water absorption, texture formation, and neutral flavor profile, making it suitable for diverse culinary applications requiring meat-like texture without animal-derived ingredients.

Market Size and Growth Forecast
The global textured wheat protein market is projected to reach 150-250 million USD by 2025, with an estimated compound annual growth rate (CAGR) of 8%-12% through 2030. This robust growth reflects increasing consumer adoption of plant-based diets, expanding vegetarian and vegan population, and growing awareness of sustainable protein sources.

Regional Analysis
North America leads the textured wheat protein market with estimated growth rates of 9%-13%, driven by established plant-based food industry, strong consumer awareness of alternative proteins, and comprehensive distribution networks. The United States demonstrates the largest consumption market with significant investment in plant-based product development and retail availability.
Europe exhibits growth rates of 7%-11%, led by Germany, United Kingdom, and Netherlands in plant-based food innovation and consumer adoption. The region benefits from sustainability consciousness, health awareness, and regulatory support for alternative protein development.
Asia Pacific shows growth rates of 10%-15%, primarily driven by increasing health consciousness in Japan, Australia, and urban centers in China and India. The region benefits from growing middle-class populations, urbanization, and increasing exposure to Western dietary trends.
South America demonstrates growth potential of 6%-9%, with Brazil and Argentina leading due to expanding health consciousness and growing vegetarian populations. The region benefits from agricultural production capabilities and increasing awareness of plant-based nutrition.
The Middle East and Africa region exhibits growth rates of 5%-8%, driven by health trends in Gulf countries and growing urban populations seeking dietary diversification and nutritional alternatives.

Application Analysis
Human Food Application: This segment dominates with projected growth of 8%-12%, encompassing meat analogs, plant-based burgers, sausages, and prepared food products. Growth drivers include increasing vegan and vegetarian populations, flexitarian dietary trends, and expanding plant-based product availability in retail and foodservice channels.
Pet Food & Animal Feed Application: Expected to grow at 6%-10%, serving pet food manufacturers seeking plant-based protein sources and livestock feed applications. This segment benefits from growing pet humanization trends, premium pet food demand, and sustainable animal nutrition initiatives.

Key Market Players
Roquette: This French ingredient company launched NUTRALYS T WHEAT 600L, its first textured wheat protein product, on June 17, 2025, demonstrating commitment to plant-based protein innovation and market expansion in alternative protein segments.
BENEO: German functional ingredient specialist providing plant-based protein solutions including wheat-derived ingredients for food manufacturers seeking clean label and sustainable protein options.
Loryma GmbH: German wheat protein specialist offering diverse wheat-based ingredients including textured proteins for food manufacturing applications, emphasizing functionality and application versatility.
MGP: American ingredient company providing wheat protein solutions for food manufacturers, leveraging agricultural processing expertise and technical application support.
Kröner Stärke GmbH: German starch and protein manufacturer offering wheat-based ingredients including textured proteins for food industry applications, emphasizing quality and technical performance.
Manildra: Australian wheat processing company providing wheat protein ingredients for global food manufacturers, offering integrated supply chain capabilities and agricultural expertise.
ADM: American agricultural processing giant launched Prolite MeatTEX textured wheat protein on September 24, 2020, demonstrating significant market investment and comprehensive technical capabilities in alternative protein development.
Blattmann Schweiz AG: Swiss ingredient specialist providing plant-based protein solutions including wheat-derived products for food manufacturers seeking premium functional ingredients.

Industry Value Chain Analysis
The textured wheat protein industry value chain extends from wheat cultivation through sophisticated protein processing to diverse food application integration. Upstream operations involve wheat farming, grain procurement, and initial processing to separate protein components from starch and fiber fractions.
Processing operations utilize advanced extraction and texturization technologies including protein isolation, purification, and mechanical texturing processes. Manufacturing requires specialized equipment for protein concentration, texturization, and drying to achieve desired functional properties and shelf stability.
Midstream encompasses ingredient supply to food manufacturers, private label producers, and specialty food companies developing plant-based products. Technical support includes application development, formulation optimization, and scale-up assistance for commercial production.
Downstream serves food manufacturers producing meat analogs, plant-based prepared foods, and specialty dietary products. Applications extend to foodservice operators, retail brands, and pet food manufacturers seeking plant-based protein ingredients.
Distribution involves ingredient suppliers, food distributors, and specialty channel partners providing comprehensive supply chain management and technical services to food manufacturers across diverse market segments.

Market Opportunities and Challenges
Opportunities
●Plant-Based Food Growth: Rapidly expanding plant-based food market creates substantial opportunities for textured wheat protein as manufacturers seek diverse protein sources beyond soy-based ingredients. Growing consumer acceptance and retail availability drive demand for innovative plant-based products.
●Clean Label Trends: Consumer preference for simple, recognizable ingredients favors wheat protein over highly processed alternatives, creating opportunities for manufacturers emphasizing natural processing methods and minimal ingredient lists.
●Allergen-Free Alternatives: Growing awareness of soy allergies and sensitivities creates market opportunities for wheat-based proteins serving consumers seeking soy-free plant protein options while maintaining desired functional properties.
Challenges
●Gluten Sensitivities: Wheat protein inherently contains gluten, limiting market opportunities among consumers with celiac disease or gluten sensitivities, requiring careful market positioning and target audience identification.
●Processing Technology Requirements: Achieving optimal texture and functionality requires sophisticated processing equipment and technical expertise, creating barriers for smaller ingredient manufacturers and limiting competitive dynamics.
●Supply Chain Development: Limited production capacity and specialized processing requirements create supply chain constraints, while scaling production to meet growing demand requires significant capital investment and technical development.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Textured Wheat Protein Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Textured Wheat Protein by Region
8.2 Import of Textured Wheat Protein by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Textured Wheat Protein Market in North America (2020-2030)
9.1 Textured Wheat Protein Market Size
9.2 Textured Wheat Protein Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Textured Wheat Protein Market in South America (2020-2030)
10.1 Textured Wheat Protein Market Size
10.2 Textured Wheat Protein Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Textured Wheat Protein Market in Asia & Pacific (2020-2030)
11.1 Textured Wheat Protein Market Size
11.2 Textured Wheat Protein Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 india
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Textured Wheat Protein Market in Europe (2020-2030)
12.1 Textured Wheat Protein Market Size
12.2 Textured Wheat Protein Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Textured Wheat Protein Market in MEA (2020-2030)
13.1 Textured Wheat Protein Market Size
13.2 Textured Wheat Protein Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Textured Wheat Protein Market (2020-2025)
14.1 Textured Wheat Protein Market Size
14.2 Textured Wheat Protein Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Textured Wheat Protein Market Forecast (2025-2030)
15.1 Textured Wheat Protein Market Size Forecast
15.2 Textured Wheat Protein Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Roquette
15.1.1 Company Profile
15.1.2 Main Business and Textured Wheat Protein Information
15.1.3 SWOT Analysis of Roquette
15.1.4 Roquette Textured Wheat Protein Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 BENEO
15.2.1 Company Profile
15.2.2 Main Business and Textured Wheat Protein Information
15.2.3 SWOT Analysis of BENEO
15.2.4 BENEO Textured Wheat Protein Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Loryma GmbH
15.3.1 Company Profile
15.3.2 Main Business and Textured Wheat Protein Information
15.3.3 SWOT Analysis of Loryma GmbH
15.3.4 Loryma GmbH Textured Wheat Protein Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 MGP
15.4.1 Company Profile
15.4.2 Main Business and Textured Wheat Protein Information
15.4.3 SWOT Analysis of MGP
15.4.4 MGP Textured Wheat Protein Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Kröner Starke GmbH
15.5.1 Company Profile
15.5.2 Main Business and Textured Wheat Protein Information
15.5.3 SWOT Analysis of Kröner Starke GmbH
15.5.4 Kröner Starke GmbH Textured Wheat Protein Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Manildra
15.6.1 Company Profile
15.6.2 Main Business and Textured Wheat Protein Information
15.6.3 SWOT Analysis of Manildra
15.6.4 Manildra Textured Wheat Protein Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation and Acronyms List
Table Research Scope of Textured Wheat Protein Report
Table Data Sources of Textured Wheat Protein Report
Table Major Assumptions of Textured Wheat Protein Report
Table Textured Wheat Protein Classification
Table Textured Wheat Protein Applications List
Table Drivers of Textured Wheat Protein Market
Table Restraints of Textured Wheat Protein Market
Table Opportunities of Textured Wheat Protein Market
Table Threats of Textured Wheat Protein Market
Table Raw Materials Suppliers List
Table Different Production Methods of Textured Wheat Protein
Table Cost Structure Analysis of Textured Wheat Protein
Table Key End Users List
Table Latest News of Textured Wheat Protein Market
Table Merger and Acquisition List
Table Planned/Future Project of Textured Wheat Protein Market
Table Policy of Textured Wheat Protein Market
Table 2020-2030 Regional Export of Textured Wheat Protein
Table 2020-2030 Regional Import of Textured Wheat Protein
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 North America Textured Wheat Protein Demand List by Application
Table 2020-2025 North America Textured Wheat Protein Key Players Sales List
Table 2020-2025 North America Textured Wheat Protein Key Players Market Share List
Table 2020-2030 North America Textured Wheat Protein Demand List by Type
Table 2020-2025 North America Textured Wheat Protein Price List by Type
Table 2020-2030 United States Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 United States Textured Wheat Protein Import & Export List
Table 2020-2030 Canada Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Canada Textured Wheat Protein Import & Export List
Table 2020-2030 Mexico Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Mexico Textured Wheat Protein Import & Export List
Table 2020-2030 South America Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 South America Textured Wheat Protein Demand List by Application
Table 2020-2025 South America Textured Wheat Protein Key Players Sales List
Table 2020-2025 South America Textured Wheat Protein Key Players Market Share List
Table 2020-2030 South America Textured Wheat Protein Demand List by Type
Table 2020-2025 South America Textured Wheat Protein Price List by Type
Table 2020-2030 Brazil Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Brazil Textured Wheat Protein Import & Export List
Table 2020-2030 Argentina Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Argentina Textured Wheat Protein Import & Export List
Table 2020-2030 Chile Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Chile Textured Wheat Protein Import & Export List
Table 2020-2030 Peru Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Peru Textured Wheat Protein Import & Export List
Table 2020-2030 Asia & Pacific Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Textured Wheat Protein Demand List by Application
Table 2020-2025 Asia & Pacific Textured Wheat Protein Key Players Sales List
Table 2020-2025 Asia & Pacific Textured Wheat Protein Key Players Market Share List
Table 2020-2030 Asia & Pacific Textured Wheat Protein Demand List by Type
Table 2020-2025 Asia & Pacific Textured Wheat Protein Price List by Type
Table 2020-2030 China Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 China Textured Wheat Protein Import & Export List
Table 2020-2030 India Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 India Textured Wheat Protein Import & Export List
Table 2020-2030 Japan Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Japan Textured Wheat Protein Import & Export List
Table 2020-2030 South Korea Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 South Korea Textured Wheat Protein Import & Export List
Table 2020-2030 Southeast Asia Textured Wheat Protein Market Size List
Table 2020-2030 Southeast Asia Textured Wheat Protein Market Volume List
Table 2020-2030 Southeast Asia Textured Wheat Protein Import List
Table 2020-2030 Southeast Asia Textured Wheat Protein Export List
Table 2020-2030 Australia Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Australia Textured Wheat Protein Import & Export List
Table 2020-2030 Europe Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Europe Textured Wheat Protein Demand List by Application
Table 2020-2025 Europe Textured Wheat Protein Key Players Sales List
Table 2020-2025 Europe Textured Wheat Protein Key Players Market Share List
Table 2020-2030 Europe Textured Wheat Protein Demand List by Type
Table 2020-2025 Europe Textured Wheat Protein Price List by Type
Table 2020-2030 Germany Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Germany Textured Wheat Protein Import & Export List
Table 2020-2030 France Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 France Textured Wheat Protein Import & Export List
Table 2020-2030 United Kingdom Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 United Kingdom Textured Wheat Protein Import & Export List
Table 2020-2030 Italy Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Italy Textured Wheat Protein Import & Export List
Table 2020-2030 Spain Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Spain Textured Wheat Protein Import & Export List
Table 2020-2030 Belgium Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Belgium Textured Wheat Protein Import & Export List
Table 2020-2030 Netherlands Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Netherlands Textured Wheat Protein Import & Export List
Table 2020-2030 Austria Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Austria Textured Wheat Protein Import & Export List
Table 2020-2030 Poland Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Poland Textured Wheat Protein Import & Export List
Table 2020-2030 Russia Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Russia Textured Wheat Protein Import & Export List
Table 2020-2030 MEA Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 MEA Textured Wheat Protein Demand List by Application
Table 2020-2025 MEA Textured Wheat Protein Key Players Sales List
Table 2020-2025 MEA Textured Wheat Protein Key Players Market Share List
Table 2020-2030 MEA Textured Wheat Protein Demand List by Type
Table 2020-2025 MEA Textured Wheat Protein Price List by Type
Table 2020-2030 Egypt Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Egypt Textured Wheat Protein Import & Export List
Table 2020-2030 Israel Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Israel Textured Wheat Protein Import & Export List
Table 2020-2030 South Africa Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 South Africa Textured Wheat Protein Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Textured Wheat Protein Import & Export List
Table 2020-2030 Turkey Textured Wheat Protein Market Size and Market Volume List
Table 2020-2030 Turkey Textured Wheat Protein Import & Export List
Table 2020-2025 Global Textured Wheat Protein Market Size List by Region
Table 2020-2025 Global Textured Wheat Protein Market Size Share List by Region
Table 2020-2025 Global Textured Wheat Protein Market Volume List by Region
Table 2020-2025 Global Textured Wheat Protein Market Volume Share List by Region
Table 2020-2025 Global Textured Wheat Protein Demand List by Application
Table 2020-2025 Global Textured Wheat Protein Demand Market Share List by Application
Table 2020-2025 Global Textured Wheat Protein Key Vendors Sales List
Table 2020-2025 Global Textured Wheat Protein Key Vendors Sales Share List
Table 2020-2025 Global Textured Wheat Protein Key Vendors Revenue List
Table 2020-2025 Global Textured Wheat Protein Key Vendors Revenue Share List
Table 2020-2025 Global Textured Wheat Protein Demand List by Type
Table 2020-2025 Global Textured Wheat Protein Demand Market Share List by Type
Table 2020-2025 Regional Textured Wheat Protein Price List
Table 2025-2030 Global Textured Wheat Protein Market Size List by Region
Table 2025-2030 Global Textured Wheat Protein Market Size Share List by Region
Table 2025-2030 Global Textured Wheat Protein Market Volume List by Region
Table 2025-2030 Global Textured Wheat Protein Market Volume Share List by Region
Table 2025-2030 Global Textured Wheat Protein Demand List by Application
Table 2025-2030 Global Textured Wheat Protein Demand Market Share List by Application
Table 2025-2030 Global Textured Wheat Protein Key Vendors Sales List
Table 2025-2030 Global Textured Wheat Protein Key Vendors Sales Share List
Table 2025-2030 Global Textured Wheat Protein Key Vendors Revenue List
Table 2025-2030 Global Textured Wheat Protein Key Vendors Revenue Share List
Table 2025-2030 Global Textured Wheat Protein Demand List by Type
Table 2025-2030 Global Textured Wheat Protein Demand Market Share List by Type
Table 2025-2030 Textured Wheat Protein Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Textured Wheat Protein Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Textured Wheat Protein Market Size and CAGR
Figure 2020-2030 North America Textured Wheat Protein Market Volume and CAGR
Figure 2020-2030 South America Textured Wheat Protein Market Size and CAGR
Figure 2020-2030 South America Textured Wheat Protein Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Textured Wheat Protein Market Size and CAGR
Figure 2020-2030 Asia & Pacific Textured Wheat Protein Market Volume and CAGR
Figure 2020-2030 Europe Textured Wheat Protein Market Size and CAGR
Figure 2020-2030 Europe Textured Wheat Protein Market Volume and CAGR
Figure 2020-2030 MEA Textured Wheat Protein Market Size and CAGR
Figure 2020-2030 MEA Textured Wheat Protein Market Volume and CAGR
Figure 2020-2025 Global Textured Wheat Protein Market Volume and Growth Rate
Figure 2020-2025 Global Textured Wheat Protein Market Size and Growth Rate
Figure 2025-2030 Global Textured Wheat Protein Market Volume and Growth Rate
Figure 2025-2030 Global Textured Wheat Protein Market Size and Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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