Therapy Chair Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-09-27 Pages: 93
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Therapy Chair Market Summary
Introduction
The therapy chair market encompasses specialized medical seating designed to support various therapeutic procedures and patient care applications across healthcare settings. These medical devices combine ergonomic design with therapeutic functionality to provide comfortable, safe, and efficient positioning for patients during medical treatments, examinations, and therapeutic interventions. The industry serves diverse medical specialties including dialysis, oncology, blood donation, ENT procedures, dental care, and rehabilitation services.
The market includes various specialized chair types designed for specific therapeutic applications, each incorporating features optimized for particular medical procedures and patient needs. Products range from basic treatment chairs to sophisticated electronically controlled systems with advanced positioning capabilities, integrated medical equipment, and patient monitoring features. The industry benefits from aging populations requiring increased medical care, growing outpatient treatment trends, advancing medical technology integration, and increasing focus on patient comfort and procedural efficiency.

Market Size and Growth Forecast
The global therapy chair market is projected to reach 2.8-3.4 billion USD by 2025, with an estimated compound annual growth rate (CAGR) of 5%-7% through 2030. This steady growth trajectory is supported by expanding healthcare infrastructure, increasing prevalence of chronic diseases requiring ongoing treatment, growing outpatient care volumes, and technological advancement in medical equipment design and functionality.

Regional Analysis
North America maintains market leadership with growth rates of 4.5%-6.0%, driven by the United States where advanced healthcare infrastructure and strong emphasis on patient comfort support continued investment in high-quality medical equipment. The region benefits from established healthcare systems, favorable reimbursement policies, and leading medical device companies driving innovation in therapeutic chair design.
Asia Pacific demonstrates the highest growth potential at 6.5%-8.5%, led by China, India, and Southeast Asian countries where expanding healthcare infrastructure and growing healthcare expenditure create substantial market opportunities. The region benefits from increasing healthcare accessibility, expanding medical facility development, and growing middle-class demand for quality healthcare services.
Europe exhibits steady growth rates of 4.0%-5.5%, with Germany, France, and Italy leading in advanced medical equipment adoption and healthcare technology integration. The region emphasizes quality standards, regulatory compliance, and sustainable manufacturing practices in medical device development.
South America shows growth potential of 5.0%-6.5%, driven by Brazil and Mexico where expanding healthcare infrastructure and increasing healthcare investments support medical equipment market development.
The Middle East and Africa demonstrate growth rates of 5.5%-7.0%, driven by healthcare infrastructure development in Gulf states and expanding medical facility development across major regional urban centers.

Application Analysis
Hospital applications represent the largest segment with projected growth of 5.0%-6.5%, encompassing diverse therapeutic chair applications across multiple medical departments including emergency departments, intensive care units, oncology centers, and general medical wards. This segment benefits from increasing hospital patient volumes, emphasis on patient comfort, and growing integration of advanced medical technologies.
Clinic applications demonstrate growth rates of 5.5%-7.0%, including outpatient specialty clinics, diagnostic centers, and therapeutic treatment facilities. The segment benefits from expanding outpatient care trends, growing specialization in medical practice, and increasing emphasis on efficient patient flow and treatment delivery.
Home Use applications show the highest growth potential at 7.0%-8.5%, driven by aging populations, increasing home healthcare trends, and growing patient preference for receiving care in comfortable home environments. This segment benefits from advancing portable medical technologies and increasing insurance coverage for home healthcare services.

Type Analysis
Dental Chairs maintain strong market presence with growth rates of 4.5%-5.5%, representing a mature segment with established design standards and continuous innovation in ergonomics, patient positioning, and integrated dental equipment. This segment benefits from growing dental care demand and technological advancement in dental practice equipment.
Dialysis Chairs demonstrate growth of 6.0%-7.5%, driven by increasing prevalence of kidney disease and expanding dialysis treatment capacity globally. This specialized segment requires sophisticated patient positioning, comfort features, and integration with dialysis equipment systems.
Oncology Chairs show growth rates of 7.0%-8.0%, encompassing chemotherapy treatment chairs and specialized seating for cancer care procedures. The segment benefits from increasing cancer incidence, expanding outpatient oncology services, and growing emphasis on patient comfort during extended treatment sessions.
Blood Donation Chairs exhibit growth of 5.5%-6.5%, serving blood collection centers, hospitals, and mobile blood drive operations. This segment benefits from increasing blood donation programs and emphasis on donor comfort and safety.
ENT Treatment Chairs and other specialized applications demonstrate varied growth rates of 5.0%-7.0%, serving specific medical specialties with unique positioning and equipment integration requirements.

Key Market Players
Midmark leads through comprehensive medical equipment solutions including diverse therapy chair applications across multiple medical specialties. The company maintains strong distribution networks and provides integrated medical facility solutions combining chairs with other essential medical equipment.
YOSHIDA specializes in dental and medical chair manufacturing with emphasis on precision engineering, ergonomic design, and advanced positioning systems. The company serves global markets through innovative product development and comprehensive customer support services.
Planmeca combines dental chair manufacturing with digital dentistry solutions, providing integrated treatment environments that incorporate advanced imaging and treatment technologies with sophisticated patient positioning systems.
Fresenius Medical Care focuses on dialysis equipment including specialized dialysis chairs designed for optimal patient comfort and treatment efficiency. The company leverages its comprehensive dialysis service expertise to develop chairs optimized for kidney care applications.
Takara Belmont manufactures premium therapy chairs for dental and medical applications, emphasizing sophisticated design, advanced positioning capabilities, and integration with medical equipment systems.

Industry Value Chain Analysis
The therapy chair industry value chain encompasses product design and engineering, component manufacturing, assembly and quality control, distribution, and after-sales service support. Upstream activities include research and development focusing on ergonomic design, materials science, and medical technology integration that create products optimized for specific therapeutic applications.
Manufacturing involves specialized production facilities capable of producing medical-grade equipment meeting healthcare regulatory standards. Quality control systems ensure compliance with medical device regulations, safety standards, and performance specifications required for healthcare applications.
Distribution networks include medical equipment dealers, healthcare system procurement departments, and direct sales organizations that serve hospitals, clinics, and healthcare providers. Technical sales support and clinical application expertise help healthcare providers select appropriate equipment for specific therapeutic applications.
Installation and service support require specialized technical personnel capable of equipment setup, user training, and ongoing maintenance services. Preventive maintenance programs and responsive service support ensure equipment reliability and optimal performance in clinical environments.
Regulatory compliance involves medical device approvals, quality system certifications, and ongoing regulatory monitoring to ensure products meet evolving healthcare standards and safety requirements across different global markets.

Market Opportunities and Challenges
Opportunities
●Aging Population Demographics: Growing elderly populations worldwide create increasing demand for medical care and therapeutic services, driving demand for comfortable, accessible medical equipment including specialized therapy chairs designed for elderly patient needs.
●Outpatient Care Growth: Expanding outpatient treatment trends and same-day surgery procedures create opportunities for therapy chairs optimized for efficient patient processing and comfortable recovery environments outside traditional hospital settings.
●Technology Integration: Advancing medical technologies enable integration of monitoring systems, communication devices, and treatment equipment into therapy chair designs, creating opportunities for enhanced functionality and improved patient care efficiency.
●Emerging Market Development: Expanding healthcare infrastructure in developing countries creates substantial opportunities for therapy chair manufacturers to establish market presence and support growing healthcare facility development.
Challenges
●Regulatory Complexity: Medical device regulations require extensive compliance documentation, quality system maintenance, and ongoing regulatory monitoring that create significant costs and operational complexity for manufacturers.
●Cost Pressures: Healthcare cost containment pressures and competitive procurement processes create downward pricing pressure while manufacturers face increasing materials costs and regulatory compliance expenses.
●Technology Obsolescence: Rapid advancement in medical technology requires continuous product development investment to maintain competitive positioning and meet evolving clinical requirements.
●Market Fragmentation: Diverse therapeutic applications and regional preferences create market fragmentation that requires specialized product development, marketing strategies, and distribution approaches for different market segments.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Therapy Chair Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Therapy Chair by Region
8.2 Import of Therapy Chair by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Therapy Chair Market in North America (2020-2030)
9.1 Therapy Chair Market Size
9.2 Therapy Chair Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Therapy Chair Market in South America (2020-2030)
10.1 Therapy Chair Market Size
10.2 Therapy Chair Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Therapy Chair Market in Asia & Pacific (2020-2030)
11.1 Therapy Chair Market Size
11.2 Therapy Chair Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 india
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Therapy Chair Market in Europe (2020-2030)
12.1 Therapy Chair Market Size
12.2 Therapy Chair Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Therapy Chair Market in MEA (2020-2030)
13.1 Therapy Chair Market Size
13.2 Therapy Chair Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Therapy Chair Market (2020-2025)
14.1 Therapy Chair Market Size
14.2 Therapy Chair Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Therapy Chair Market Forecast (2025-2030)
15.1 Therapy Chair Market Size Forecast
15.2 Therapy Chair Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Bionic Medizintechnik
15.1.1 Company Profile
15.1.2 Main Business and Therapy Chair Information
15.1.3 SWOT Analysis of Bionic Medizintechnik
15.1.4 Bionic Medizintechnik Therapy Chair Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 LiKAMED
15.2.1 Company Profile
15.2.2 Main Business and Therapy Chair Information
15.2.3 SWOT Analysis of LiKAMED
15.2.4 LiKAMED Therapy Chair Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 EMD Medical Technologies
15.3.1 Company Profile
15.3.2 Main Business and Therapy Chair Information
15.3.3 SWOT Analysis of EMD Medical Technologies
15.3.4 EMD Medical Technologies Therapy Chair Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Fresenius Medical Care
15.4.1 Company Profile
15.4.2 Main Business and Therapy Chair Information
15.4.3 SWOT Analysis of Fresenius Medical Care
15.4.4 Fresenius Medical Care Therapy Chair Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Midmark
15.5.1 Company Profile
15.5.2 Main Business and Therapy Chair Information
15.5.3 SWOT Analysis of Midmark
15.5.4 Midmark Therapy Chair Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Takara Belmont
15.6.1 Company Profile
15.6.2 Main Business and Therapy Chair Information
15.6.3 SWOT Analysis of Takara Belmont
15.6.4 Takara Belmont Therapy Chair Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Quenlin Instruments
15.7.1 Company Profile
15.7.2 Main Business and Therapy Chair Information
15.7.3 SWOT Analysis of Quenlin Instruments
15.7.4 Quenlin Instruments Therapy Chair Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 YOSHIDA
15.8.1 Company Profile
15.8.2 Main Business and Therapy Chair Information
15.8.3 SWOT Analysis of YOSHIDA
15.8.4 YOSHIDA Therapy Chair Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation and Acronyms List
Table Research Scope of Therapy Chair Report
Table Data Sources of Therapy Chair Report
Table Major Assumptions of Therapy Chair Report
Table Therapy Chair Classification
Table Therapy Chair Applications List
Table Drivers of Therapy Chair Market
Table Restraints of Therapy Chair Market
Table Opportunities of Therapy Chair Market
Table Threats of Therapy Chair Market
Table Raw Materials Suppliers List
Table Different Production Methods of Therapy Chair
Table Cost Structure Analysis of Therapy Chair
Table Key End Users List
Table Latest News of Therapy Chair Market
Table Merger and Acquisition List
Table Planned/Future Project of Therapy Chair Market
Table Policy of Therapy Chair Market
Table 2020-2030 Regional Export of Therapy Chair
Table 2020-2030 Regional Import of Therapy Chair
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Therapy Chair Market Size and Market Volume List
Table 2020-2030 North America Therapy Chair Demand List by Application
Table 2020-2025 North America Therapy Chair Key Players Sales List
Table 2020-2025 North America Therapy Chair Key Players Market Share List
Table 2020-2030 North America Therapy Chair Demand List by Type
Table 2020-2025 North America Therapy Chair Price List by Type
Table 2020-2030 United States Therapy Chair Market Size and Market Volume List
Table 2020-2030 United States Therapy Chair Import & Export List
Table 2020-2030 Canada Therapy Chair Market Size and Market Volume List
Table 2020-2030 Canada Therapy Chair Import & Export List
Table 2020-2030 Mexico Therapy Chair Market Size and Market Volume List
Table 2020-2030 Mexico Therapy Chair Import & Export List
Table 2020-2030 South America Therapy Chair Market Size and Market Volume List
Table 2020-2030 South America Therapy Chair Demand List by Application
Table 2020-2025 South America Therapy Chair Key Players Sales List
Table 2020-2025 South America Therapy Chair Key Players Market Share List
Table 2020-2030 South America Therapy Chair Demand List by Type
Table 2020-2025 South America Therapy Chair Price List by Type
Table 2020-2030 Brazil Therapy Chair Market Size and Market Volume List
Table 2020-2030 Brazil Therapy Chair Import & Export List
Table 2020-2030 Argentina Therapy Chair Market Size and Market Volume List
Table 2020-2030 Argentina Therapy Chair Import & Export List
Table 2020-2030 Chile Therapy Chair Market Size and Market Volume List
Table 2020-2030 Chile Therapy Chair Import & Export List
Table 2020-2030 Peru Therapy Chair Market Size and Market Volume List
Table 2020-2030 Peru Therapy Chair Import & Export List
Table 2020-2030 Asia & Pacific Therapy Chair Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Therapy Chair Demand List by Application
Table 2020-2025 Asia & Pacific Therapy Chair Key Players Sales List
Table 2020-2025 Asia & Pacific Therapy Chair Key Players Market Share List
Table 2020-2030 Asia & Pacific Therapy Chair Demand List by Type
Table 2020-2025 Asia & Pacific Therapy Chair Price List by Type
Table 2020-2030 China Therapy Chair Market Size and Market Volume List
Table 2020-2030 China Therapy Chair Import & Export List
Table 2020-2030 India Therapy Chair Market Size and Market Volume List
Table 2020-2030 India Therapy Chair Import & Export List
Table 2020-2030 Japan Therapy Chair Market Size and Market Volume List
Table 2020-2030 Japan Therapy Chair Import & Export List
Table 2020-2030 South Korea Therapy Chair Market Size and Market Volume List
Table 2020-2030 South Korea Therapy Chair Import & Export List
Table 2020-2030 Southeast Asia Therapy Chair Market Size List
Table 2020-2030 Southeast Asia Therapy Chair Market Volume List
Table 2020-2030 Southeast Asia Therapy Chair Import List
Table 2020-2030 Southeast Asia Therapy Chair Export List
Table 2020-2030 Australia Therapy Chair Market Size and Market Volume List
Table 2020-2030 Australia Therapy Chair Import & Export List
Table 2020-2030 Europe Therapy Chair Market Size and Market Volume List
Table 2020-2030 Europe Therapy Chair Demand List by Application
Table 2020-2025 Europe Therapy Chair Key Players Sales List
Table 2020-2025 Europe Therapy Chair Key Players Market Share List
Table 2020-2030 Europe Therapy Chair Demand List by Type
Table 2020-2025 Europe Therapy Chair Price List by Type
Table 2020-2030 Germany Therapy Chair Market Size and Market Volume List
Table 2020-2030 Germany Therapy Chair Import & Export List
Table 2020-2030 France Therapy Chair Market Size and Market Volume List
Table 2020-2030 France Therapy Chair Import & Export List
Table 2020-2030 United Kingdom Therapy Chair Market Size and Market Volume List
Table 2020-2030 United Kingdom Therapy Chair Import & Export List
Table 2020-2030 Italy Therapy Chair Market Size and Market Volume List
Table 2020-2030 Italy Therapy Chair Import & Export List
Table 2020-2030 Spain Therapy Chair Market Size and Market Volume List
Table 2020-2030 Spain Therapy Chair Import & Export List
Table 2020-2030 Belgium Therapy Chair Market Size and Market Volume List
Table 2020-2030 Belgium Therapy Chair Import & Export List
Table 2020-2030 Netherlands Therapy Chair Market Size and Market Volume List
Table 2020-2030 Netherlands Therapy Chair Import & Export List
Table 2020-2030 Austria Therapy Chair Market Size and Market Volume List
Table 2020-2030 Austria Therapy Chair Import & Export List
Table 2020-2030 Poland Therapy Chair Market Size and Market Volume List
Table 2020-2030 Poland Therapy Chair Import & Export List
Table 2020-2030 Russia Therapy Chair Market Size and Market Volume List
Table 2020-2030 Russia Therapy Chair Import & Export List
Table 2020-2030 MEA Therapy Chair Market Size and Market Volume List
Table 2020-2030 MEA Therapy Chair Demand List by Application
Table 2020-2025 MEA Therapy Chair Key Players Sales List
Table 2020-2025 MEA Therapy Chair Key Players Market Share List
Table 2020-2030 MEA Therapy Chair Demand List by Type
Table 2020-2025 MEA Therapy Chair Price List by Type
Table 2020-2030 Egypt Therapy Chair Market Size and Market Volume List
Table 2020-2030 Egypt Therapy Chair Import & Export List
Table 2020-2030 Israel Therapy Chair Market Size and Market Volume List
Table 2020-2030 Israel Therapy Chair Import & Export List
Table 2020-2030 South Africa Therapy Chair Market Size and Market Volume List
Table 2020-2030 South Africa Therapy Chair Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Therapy Chair Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Therapy Chair Import & Export List
Table 2020-2030 Turkey Therapy Chair Market Size and Market Volume List
Table 2020-2030 Turkey Therapy Chair Import & Export List
Table 2020-2025 Global Therapy Chair Market Size List by Region
Table 2020-2025 Global Therapy Chair Market Size Share List by Region
Table 2020-2025 Global Therapy Chair Market Volume List by Region
Table 2020-2025 Global Therapy Chair Market Volume Share List by Region
Table 2020-2025 Global Therapy Chair Demand List by Application
Table 2020-2025 Global Therapy Chair Demand Market Share List by Application
Table 2020-2025 Global Therapy Chair Key Vendors Sales List
Table 2020-2025 Global Therapy Chair Key Vendors Sales Share List
Table 2020-2025 Global Therapy Chair Key Vendors Revenue List
Table 2020-2025 Global Therapy Chair Key Vendors Revenue Share List
Table 2020-2025 Global Therapy Chair Demand List by Type
Table 2020-2025 Global Therapy Chair Demand Market Share List by Type
Table 2020-2025 Regional Therapy Chair Price List
Table 2025-2030 Global Therapy Chair Market Size List by Region
Table 2025-2030 Global Therapy Chair Market Size Share List by Region
Table 2025-2030 Global Therapy Chair Market Volume List by Region
Table 2025-2030 Global Therapy Chair Market Volume Share List by Region
Table 2025-2030 Global Therapy Chair Demand List by Application
Table 2025-2030 Global Therapy Chair Demand Market Share List by Application
Table 2025-2030 Global Therapy Chair Key Vendors Sales List
Table 2025-2030 Global Therapy Chair Key Vendors Sales Share List
Table 2025-2030 Global Therapy Chair Key Vendors Revenue List
Table 2025-2030 Global Therapy Chair Key Vendors Revenue Share List
Table 2025-2030 Global Therapy Chair Demand List by Type
Table 2025-2030 Global Therapy Chair Demand Market Share List by Type
Table 2025-2030 Therapy Chair Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Therapy Chair Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Therapy Chair Market Size and CAGR
Figure 2020-2030 North America Therapy Chair Market Volume and CAGR
Figure 2020-2030 South America Therapy Chair Market Size and CAGR
Figure 2020-2030 South America Therapy Chair Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Therapy Chair Market Size and CAGR
Figure 2020-2030 Asia & Pacific Therapy Chair Market Volume and CAGR
Figure 2020-2030 Europe Therapy Chair Market Size and CAGR
Figure 2020-2030 Europe Therapy Chair Market Volume and CAGR
Figure 2020-2030 MEA Therapy Chair Market Size and CAGR
Figure 2020-2030 MEA Therapy Chair Market Volume and CAGR
Figure 2020-2025 Global Therapy Chair Market Volume and Growth Rate
Figure 2020-2025 Global Therapy Chair Market Size and Growth Rate
Figure 2025-2030 Global Therapy Chair Market Volume and Growth Rate
Figure 2025-2030 Global Therapy Chair Market Size and Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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