Mint Oil Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Market Overview
Mint oil is one of the most commercially significant essential oils globally, extracted primarily from peppermint and spearmint plants. Known for its cooling properties, antimicrobial effects, and distinct aroma, mint oil is used extensively across industries ranging from food and beverages to pharmaceuticals, cosmetics, personal care, and household cleaning products. Its key derivatives, particularly menthol, serve as active ingredients in oral care formulations, cough remedies, topical pain relievers, and aromatherapy solutions.
In 2024, the global mint oil market is valued between 356–581 million USD, with expected compound annual growth in the range of 5–8% through the next decade. This growth is supported by rising consumer preference for natural ingredients, regulatory push for cleaner labeling in food and cosmetic products, and the expanding application of menthol derivatives in pharmaceuticals and therapeutic goods. Additionally, the growing popularity of aromatherapy and natural wellness products worldwide provides new momentum for the market. India plays a central role in this industry, accounting for 80–85% of global production, with approximately 40,000 tons of annual output. The country’s dominance in supply not only stabilizes global availability but also makes India highly influential in price trends, trade flows, and market structure.
Regional Market Distribution and Geographic Trends
● North America: Estimated CAGR of 5–7%, driven by strong demand for menthol derivatives in oral care, pharmaceuticals, and confectionery products. The U.S. is a leading importer, with consumption supported by large-scale food and beverage players and established personal care brands.
● Europe: CAGR of 4–6%, with Germany, France, and the UK as key consumers. Demand is largely tied to the food and beverage industry, particularly in confectionery, chewing gum, and beverages, along with pharmaceuticals. European regulators’ emphasis on natural formulations further fuels mint oil adoption.
● Asia-Pacific: CAGR of 6–9%, with India as the dominant global producer and China as a rapidly expanding consumer market. Rising disposable income, growth in herbal medicine, and increased demand for natural cosmetics are key growth drivers in the region.
● Latin America: CAGR of 3–5%, led by Brazil and Mexico. Mint oil applications in beverages, herbal remedies, and food processing are growing steadily, though the region depends on imports.
● Middle East & Africa: CAGR of 4–6%, supported by increasing consumer interest in aromatherapy, traditional medicine, and natural cosmetic products. The GCC countries are showing strong growth in the luxury personal care segment, which increasingly uses mint derivatives.
Application Analysis and Market Segmentation
● Menthol and Other Derivatives: CAGR of 6–9%, the largest and fastest-growing segment, supported by its extensive use in oral care, pharmaceuticals, and personal care. Menthol is the backbone of the mint oil industry, with applications spanning analgesics, cough syrups, toothpaste, and balms.
● Food and Beverages: CAGR of 4–6%, accounting for significant demand in confectionery, chewing gum, beverages, and flavor enhancers. Natural mint oil is increasingly preferred over synthetic alternatives due to consumer preference for authentic flavors.
● Pharmaceuticals: CAGR of 5–7%, with mint oil used in remedies for digestive issues, cold and flu products, and pain relief formulations. Rising global demand for herbal and alternative medicines further strengthens this segment.
● Cosmetics and Personal Care: CAGR of 5–8%, with growing use in skin care, hair care, and oral hygiene products. Mint oil’s refreshing and antimicrobial properties make it a critical ingredient in formulations aligned with the clean beauty trend.
● Home Care: CAGR of 3–5%, with mint oil increasingly adopted in cleaning agents, air fresheners, and natural pest repellents, supporting consumer demand for eco-friendly household products.
Key Market Players and Competitive Landscape
● GEM Aromatics: With a current mint oil production capacity of 2,800 tons, GEM Aromatics is a significant player in the global market. The company’s portfolio focuses on menthol derivatives and customized aromatic blends serving pharmaceuticals and personal care industries.
● Herbochem: A leading supplier specializing in essential oils and botanical extracts, Herbochem focuses on high-quality mint oil used in pharmaceuticals, food products, and aromatherapy.
● Mane Kancor: A global leader in natural extracts, Mane Kancor integrates mint oil into its broader flavor and fragrance portfolio. Its strength lies in supplying multinational FMCG and pharmaceutical companies with consistent, traceable mint-based products.
● Norex: Known for its robust distribution network and advanced distillation processes, Norex supplies mint oil and derivatives across pharmaceutical, confectionery, and cosmetic markets. Its focus on sustainability and quality has positioned it as a reliable global partner.
● Arora Aromatics: Based in India, Arora Aromatics is one of the largest mint oil producers with a strong export presence. Leveraging India’s dominance in global mint production, the company maintains leadership in menthol and derivative supply chains.
Market Share & Trends Analysis
The global mint oil market is consolidating around large-scale Indian producers, with Arora Aromatics and other domestic suppliers playing a decisive role in pricing and global availability. Downstream industries, especially in pharmaceuticals and oral care, are increasingly demanding traceability, purity, and sustainability, pushing manufacturers to upgrade their extraction and processing capabilities. Menthol remains the core growth driver, but demand is also expanding in the clean-label food and natural cosmetics sectors.
Segment Forecasts
By Application: Menthol derivatives will remain dominant, with robust growth from 6–9%. Cosmetics and personal care will show strong expansion, while pharmaceuticals remain a stable and steadily growing segment.
By Region: Asia-Pacific will continue leading production, while North America and Europe will sustain demand growth. Import-dependent regions like Latin America and the Middle East & Africa are expected to gradually expand consumption.
Value Chain Analysis
The mint oil value chain begins with large-scale cultivation of mint plants, primarily in India. After harvesting, mint leaves undergo steam distillation to extract crude mint oil, which is further processed into refined oil and derivatives such as menthol. Exporters and distributors connect producers with global buyers across pharmaceuticals, FMCG, and cosmetics industries. Downstream companies integrate mint oil into branded products such as toothpaste, cough syrups, chewing gums, beverages, perfumes, and personal care items. Increasingly, sustainability and traceability are becoming key priorities in the value chain, with producers focusing on organic cultivation, eco-friendly extraction, and transparent sourcing.
Opportunities
● Rising demand for natural and plant-based ingredients across pharmaceuticals, cosmetics, and food and beverage industries.
● Expansion of the global oral care market, where menthol is an essential input for toothpastes and mouthwashes.
● Strong growth in herbal medicine and aromatherapy markets, particularly in Asia-Pacific and North America.
● Potential for value-added products such as organic mint oil and certified sustainable derivatives, appealing to premium markets.
● Trump-era tariff policies and similar protectionist measures may encourage diversification of supply chains, creating opportunities for Indian exporters to strengthen their position in global markets.
Challenges
● Dependence on India for global supply creates vulnerability to climatic fluctuations, crop yields, and domestic policy changes.
● Price volatility driven by shifts in production levels and demand surges in menthol-intensive industries.
● Increasing competition from synthetic menthol, which is cost-effective and widely available.
● Regulatory compliance and certification requirements across pharmaceutical and food industries increase barriers for smaller producers.
● Trump-era tariffs and potential future trade restrictions could increase costs for import-dependent countries, impacting price-sensitive downstream industries such as confectionery and FMCG.
Recent Market Developments
India continues to lead global mint oil production with approximately 40,000 tons annually, meeting 80–85% of the world’s supply. This dominance underscores its critical role in shaping international market dynamics.
GEM Aromatics has announced that its mint oil production capacity has reached 2,800 tons, reinforcing its role as a key player in supplying menthol and derivatives to pharmaceutical and personal care companies worldwide.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Mint Oil Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Mint Oil by Region
8.2 Import of Mint Oil by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Mint Oil Market in North America (2020-2030)
9.1 Mint Oil Market Size
9.2 Mint Oil Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Mint Oil Market in South America (2020-2030)
10.1 Mint Oil Market Size
10.2 Mint Oil Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Mint Oil Market in Asia & Pacific (2020-2030)
11.1 Mint Oil Market Size
11.2 Mint Oil Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Mint Oil Market in Europe (2020-2030)
12.1 Mint Oil Market Size
12.2 Mint Oil Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Mint Oil Market in MEA (2020-2030)
13.1 Mint Oil Market Size
13.2 Mint Oil Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Mint Oil Market (2020-2025)
14.1 Mint Oil Market Size
14.2 Mint Oil Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Mint Oil Market Forecast (2025-2030)
15.1 Mint Oil Market Size Forecast
15.2 Mint Oil Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 GEM Aromatics
15.1.1 Company Profile
15.1.2 Main Business and Mint Oil Information
15.1.3 SWOT Analysis of GEM Aromatics
15.1.4 GEM Aromatics Mint Oil Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Herbochem
15.2.1 Company Profile
15.2.2 Main Business and Mint Oil Information
15.2.3 SWOT Analysis of Herbochem
15.2.4 Herbochem Mint Oil Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Mane Kancor
15.3.1 Company Profile
15.3.2 Main Business and Mint Oil Information
15.3.3 SWOT Analysis of Mane Kancor
15.3.4 Mane Kancor Mint Oil Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Norex
15.4.1 Company Profile
15.4.2 Main Business and Mint Oil Information
15.4.3 SWOT Analysis of Norex
15.4.4 Norex Mint Oil Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Arora Aromatics
15.5.1 Company Profile
15.5.2 Main Business and Mint Oil Information
15.5.3 SWOT Analysis of Arora Aromatics
15.5.4 Arora Aromatics Mint Oil Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of Mint Oil Report
Table Data Sources of Mint Oil Report
Table Major Assumptions of Mint Oil Report
Table Mint Oil Classification
Table Mint Oil Applications List
Table Drivers of Mint Oil Market
Table Restraints of Mint Oil Market
Table Opportunities of Mint Oil Market
Table Threats of Mint Oil Market
Table Raw Materials Suppliers List
Table Different Production Methods of Mint Oil
Table Cost Structure Analysis of Mint Oil
Table Key End Users List
Table Latest News of Mint Oil Market
Table Merger and Acquisition List
Table Planned/Future Project of Mint Oil Market
Table Policy of Mint Oil Market
Table 2020-2030 Regional Export of Mint Oil
Table 2020-2030 Regional Import of Mint Oil
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Mint Oil Market Size and Market Volume List
Table 2020-2030 North America Mint Oil Demand List by Application
Table 2020-2025 North America Mint Oil Key Players Sales List
Table 2020-2025 North America Mint Oil Key Players Market Share List
Table 2020-2030 North America Mint Oil Demand List by Type
Table 2020-2025 North America Mint Oil Price List by Type
Table 2020-2030 United States Mint Oil Market Size and Market Volume List
Table 2020-2030 United States Mint Oil Import & Export List
Table 2020-2030 Canada Mint Oil Market Size and Market Volume List
Table 2020-2030 Canada Mint Oil Import & Export List
Table 2020-2030 Mexico Mint Oil Market Size and Market Volume List
Table 2020-2030 Mexico Mint Oil Import & Export List
Table 2020-2030 South America Mint Oil Market Size and Market Volume List
Table 2020-2030 South America Mint Oil Demand List by Application
Table 2020-2025 South America Mint Oil Key Players Sales List
Table 2020-2025 South America Mint Oil Key Players Market Share List
Table 2020-2030 South America Mint Oil Demand List by Type
Table 2020-2025 South America Mint Oil Price List by Type
Table 2020-2030 Brazil Mint Oil Market Size and Market Volume List
Table 2020-2030 Brazil Mint Oil Import & Export List
Table 2020-2030 Argentina Mint Oil Market Size and Market Volume List
Table 2020-2030 Argentina Mint Oil Import & Export List
Table 2020-2030 Chile Mint Oil Market Size and Market Volume List
Table 2020-2030 Chile Mint Oil Import & Export List
Table 2020-2030 Peru Mint Oil Market Size and Market Volume List
Table 2020-2030 Peru Mint Oil Import & Export List
Table 2020-2030 Asia & Pacific Mint Oil Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Mint Oil Demand List by Application
Table 2020-2025 Asia & Pacific Mint Oil Key Players Sales List
Table 2020-2025 Asia & Pacific Mint Oil Key Players Market Share List
Table 2020-2030 Asia & Pacific Mint Oil Demand List by Type
Table 2020-2025 Asia & Pacific Mint Oil Price List by Type
Table 2020-2030 China Mint Oil Market Size and Market Volume List
Table 2020-2030 China Mint Oil Import & Export List
Table 2020-2030 India Mint Oil Market Size and Market Volume List
Table 2020-2030 India Mint Oil Import & Export List
Table 2020-2030 Japan Mint Oil Market Size and Market Volume List
Table 2020-2030 Japan Mint Oil Import & Export List
Table 2020-2030 South Korea Mint Oil Market Size and Market Volume List
Table 2020-2030 South Korea Mint Oil Import & Export List
Table 2020-2030 Southeast Asia Mint Oil Market Size List
Table 2020-2030 Southeast Asia Mint Oil Market Volume List
Table 2020-2030 Southeast Asia Mint Oil Import List
Table 2020-2030 Southeast Asia Mint Oil Export List
Table 2020-2030 Australia Mint Oil Market Size and Market Volume List
Table 2020-2030 Australia Mint Oil Import & Export List
Table 2020-2030 Europe Mint Oil Market Size and Market Volume List
Table 2020-2030 Europe Mint Oil Demand List by Application
Table 2020-2025 Europe Mint Oil Key Players Sales List
Table 2020-2025 Europe Mint Oil Key Players Market Share List
Table 2020-2030 Europe Mint Oil Demand List by Type
Table 2020-2025 Europe Mint Oil Price List by Type
Table 2020-2030 Germany Mint Oil Market Size and Market Volume List
Table 2020-2030 Germany Mint Oil Import & Export List
Table 2020-2030 France Mint Oil Market Size and Market Volume List
Table 2020-2030 France Mint Oil Import & Export List
Table 2020-2030 United Kingdom Mint Oil Market Size and Market Volume List
Table 2020-2030 United Kingdom Mint Oil Import & Export List
Table 2020-2030 Italy Mint Oil Market Size and Market Volume List
Table 2020-2030 Italy Mint Oil Import & Export List
Table 2020-2030 Spain Mint Oil Market Size and Market Volume List
Table 2020-2030 Spain Mint Oil Import & Export List
Table 2020-2030 Belgium Mint Oil Market Size and Market Volume List
Table 2020-2030 Belgium Mint Oil Import & Export List
Table 2020-2030 Netherlands Mint Oil Market Size and Market Volume List
Table 2020-2030 Netherlands Mint Oil Import & Export List
Table 2020-2030 Austria Mint Oil Market Size and Market Volume List
Table 2020-2030 Austria Mint Oil Import & Export List
Table 2020-2030 Poland Mint Oil Market Size and Market Volume List
Table 2020-2030 Poland Mint Oil Import & Export List
Table 2020-2030 Russia Mint Oil Market Size and Market Volume List
Table 2020-2030 Russia Mint Oil Import & Export List
Table 2020-2030 MEA Mint Oil Market Size and Market Volume List
Table 2020-2030 MEA Mint Oil Demand List by Application
Table 2020-2025 MEA Mint Oil Key Players Sales List
Table 2020-2025 MEA Mint Oil Key Players Market Share List
Table 2020-2030 MEA Mint Oil Demand List by Type
Table 2020-2025 MEA Mint Oil Price List by Type
Table 2020-2030 Egypt Mint Oil Market Size and Market Volume List
Table 2020-2030 Egypt Mint Oil Import & Export List
Table 2020-2030 Israel Mint Oil Market Size and Market Volume List
Table 2020-2030 Israel Mint Oil Import & Export List
Table 2020-2030 South Africa Mint Oil Market Size and Market Volume List
Table 2020-2030 South Africa Mint Oil Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Mint Oil Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Mint Oil Import & Export List
Table 2020-2030 Turkey Mint Oil Market Size and Market Volume List
Table 2020-2030 Turkey Mint Oil Import & Export List
Table 2020-2025 Global Mint Oil Market Size List by Region
Table 2020-2025 Global Mint Oil Market Size Share List by Region
Table 2020-2025 Global Mint Oil Market Volume List by Region
Table 2020-2025 Global Mint Oil Market Volume Share List by Region
Table 2020-2025 Global Mint Oil Demand List by Application
Table 2020-2025 Global Mint Oil Demand Market Share List by Application
Table 2020-2025 Global Mint Oil Capacity List
Table 2020-2025 Global Mint Oil Key Vendors Capacity Share List
Table 2020-2025 Global Mint Oil Key Vendors Production List
Table 2020-2025 Global Mint Oil Key Vendors Production Share List
Table 2020-2025 Global Mint Oil Key Vendors Production Value List
Table 2020-2025 Global Mint Oil Key Vendors Production Value Share List
Table 2020-2025 Global Mint Oil Demand List by Type
Table 2020-2025 Global Mint Oil Demand Market Share List by Type
Table 2020-2025 Regional Mint Oil Price List
Table 2025-2030 Global Mint Oil Market Size List by Region
Table 2025-2030 Global Mint Oil Market Size Share List by Region
Table 2025-2030 Global Mint Oil Market Volume List by Region
Table 2025-2030 Global Mint Oil Market Volume Share List by Region
Table 2025-2030 Global Mint Oil Demand List by Application
Table 2025-2030 Global Mint Oil Demand Market Share List by Application
Table 2025-2030 Global Mint Oil Capacity List
Table 2025-2030 Global Mint Oil Key Vendors Capacity Share List
Table 2025-2030 Global Mint Oil Key Vendors Production List
Table 2025-2030 Global Mint Oil Key Vendors Production Share List
Table 2025-2030 Global Mint Oil Key Vendors Production Value List
Table 2025-2030 Global Mint Oil Key Vendors Production Value Share List
Table 2025-2030 Global Mint Oil Demand List by Type
Table 2025-2030 Global Mint Oil Demand Market Share List by Type
Table 2025-2030 Mint Oil Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Mint Oil Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Mint Oil Market Size and CAGR
Figure 2020-2030 North America Mint Oil Market Volume and CAGR
Figure 2020-2030 South America Mint Oil Market Size and CAGR
Figure 2020-2030 South America Mint Oil Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Mint Oil Market Size and CAGR
Figure 2020-2030 Asia & Pacific Mint Oil Market Volume and CAGR
Figure 2020-2030 Europe Mint Oil Market Size and CAGR
Figure 2020-2030 Europe Mint Oil Market Volume and CAGR
Figure 2020-2030 MEA Mint Oil Market Size and CAGR
Figure 2020-2030 MEA Mint Oil Market Volume and CAGR
Figure 2020-2025 Global Mint Oil Capacity Production and Growth Rate
Figure 2020-2025 Global Mint Oil Production Value and Growth Rate
Figure 2025-2030 Global Mint Oil Capacity Production and Growth Rate
Figure 2025-2030 Global Mint Oil Production Value and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |